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volume vil 



We Are Building More Cars 

That's What This "Ad" Says 



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ning of 


HOUJSt!/ WlKJD 1V1, iXX vvaiucu. 

Burns Ave. Hickory 3759W. 

Apply 58 

EMPLOYES laid off during 
April in the following depart- 
ments are requested to report 
at the Employment Depart- 
ment Monday at 7 a. m. : 

Final Assembly, Chassis As- 
sembly, Body Paint, Body 
Trim, Top Dept, Tuning 
Dept, Final Repair Dept * 

I Want Three Salesmen 

up rse of subdivision salesman- 





ne need men are 

nen who a 
e offer 

what we 


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University of Michigan 


N OBSCURE place to look for the 
harbinger of good times — in the 
classified ' ads." 

They are the Sargasso Sea of literature 
— the attic of print. 

Yet the ' ad" we reproduce here says 
more in so many words than any busi- 
ness evangel could say in a book. It says 
what The Triangle has said for weeks 
and months. It says big business is 


was the first big automobile manufacturer 
to feel it. 

Last month we sold as many cars as 
in the corresponding month of last year. 
No other company can say that. 



papers. -Google 

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The Winner As Usual 

Hudson Super-Six Wins Classic St. Louis Tour 

Factory Merchandising 
Helps You 

Mrs. C. C. Crossman of St. Louis drove this Super-Six to a decisive victory in 
the Century Boat Club*s Annual Automobile Tour. She made a score of 970 out 
of a possible 1000 points. The second best showing was 910 points — 60 less than 
the Hudson. 

£LLING a "merchandised" car — that 
, a car that is sold from the factory, 
1 from the speedway, from the records 
of innumerable successful tests — all ex- 
tensively advertised — is selling something 
already partly sold. 

It's like introducing Ring Lardner or 
George Ade, or an approved golf stance, or 
anything else that is equally well known. 

There is a lesson in this for dealers who 
sometimes do not thoroughly appreciate 
the enormous assistance that is given them 
by the factory in aiding them to make sales. 
There is also encouragement to rely largely 
upon the fact that a caller is in a large per- 
centage of cases already almost, if not 
quite, sold on the HUDSON before he 
enters the showroom. 

We are not only advertising in ways that 
reach every possible automobile buyer in 
America, but we are following thousands of 
om the Sales and 
of the factory, 
at the service of 
All that he needs 
idous assistance is 
to send to the factory the names and ad- 
dresses of his prospects. 

And always bear in mind that practically 
every man who comes to you is already in- 
clined to favor the HUDSON, because of 
the suggestions that have been working on 
his mind through our marvelously complete 
advertising campaigns. 

Use Circular Letters 

THE advertising and circular letter per- 
forms much of the service that other- 
wise would have to be taken care of in 
an interview. 

In this manner the salesman can reach out 
into broader fields and bring more people 
into his store. He can interest more persons 
in his product and that is the value of cir- 
cular letters. 

Every person who enters your store does 
so at a certain cost to you. Every man that 
you interview costs you a certain amount of 
money. If you would take your total ex- 
penses for any month and divide it by the 
number of prospective buyers who come into 
your store or whom you see outside, you 
would then appreciate how much each indi- 
vidual prospect costs. 

You can reduce this cost per prospect and 
increase your sales in the total by increasing 

the number of prospects to whom you talk. 
Adding men might help but that is costly. 
The selling argument which interests one 
man in a HUDSON car under similar con- 
ditions should interest a hundred men of the 
same character. 

Every automobile dealer should use a 
great many circular letters. They should 
be sent out at frequent intervals. They should 
also go into the mail at one time. 

What Size Are You ? 




ASK yourself that question: "What size man am 
I?" Are you a "10-car salesman" in a small 
' city or a "30 -car salesman" in a large city? 

A good salesman in cities the size of Denver, Detroit, 
Minneapolis, St. Paul, Des Moines, Dallas, Kansas 
City, Los Angeles, 'Frisco, Seattle, St. Louis, New 
Orleans, Atlanta, Pittsburg, Buffalo, Cleveland, Indian- 
apolis and Louisville usually can sell from 30 to 35 cars a 
year, retail. 

In New York, Boston, Chicago and Philadelphia the 
figure is bigger. 

But the thing to do is equal or exceed standards of 
the very best salesmen of those cities and work against 
that kind of a "task." Find out whether you are a 
10-car man, a 25, 30 or 35-car man. Decide which class 
you belong to. If you figure you can sell 10 cars a year 
then put your annual "task" just a little higher. Make 
10, 18, 25, 30 or 35 cars your "task." 

Progressive HUDSON dealers and salesmen in all 
sections of the United States are working on the "task" 
system — and getting better results than when they 
worked without any target to shoot at. 

The first of each month they size up conditions. 
They decide that from their number of prospects, 
from their knowledge of which prospects are closest to 
the point of ordering, from the number of cars they can 
get, that they can sell five or six or ten cars that month. 

Then they get out and sell that number. Many 
dealers have put all their salesmen on a "task" basis 


because it is of mutual benefit. The salesman and 
dealer both profit as a result. 

There are only five days left in the month. You can 
be a "35-car salesman" for those days if you will 
merely decide to be. 

The way to do it is to figure out carefully the numbei 
of cars you can sell during the remaining five days of 
June. Then add a car to that number for good measure. 
Make that figure your "task." 

Then get out and sell those cars. Go at it with as 
much energy as if your salary absolutely depended 
upon it. 

Your progress does depend upon it. Your bigness 
as a salesman depends upon it. 

Line up your prospects and then go to it hard. First 
go to the easiest -to-sell prospects on the list. Con- 
centrate on them for a good part of your time. Use 
every strategic plan you can think of to get their orders 
and complete your "task." 

The way to successfully utilize the "task" system 
is with plain hard work. 

You will be surprised how you can hit the bulls-eye 
when you combine hard work with the "task" system — 
an actual mark to fire at. 

Ask yourself how many cars you can sell for that 
last five days of June. Then sell that number — and 
more, if you can. 

That will answer the question: "What size man 
am I?" 


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TTERE are the four Hudson Super-Six race specials, which will represent us on three tracks July 4th, 
fj &t Uniontown, Omaha and Seattle. Jack Gable, in the right hand car, probably will drive at Union- 
town, Vail and Mulford will drive at Omaha, and A. H. Patterson, the Stockton, CaL, dealer -driver, 
will race at Seattle. The car in which Mulford is here shown {third from left) is the Super -Six Special 
which broke the American speedway records for 150 and 200 miles at the Chicago Speedway. 

Don't Wait For Him To Buy 

Go Out and Sell Him 

LAST year Super-Sixes were "bought" by thousands. 
This year we are "selling" them. There's a 
difference if you will wait to look into it. 
You remember that your busy period last year was 
taken up for the most part in wiring the factory for 
deliveries. You were immensely busy. So were we. We 
had the automobile business sewed up. We were just 
a big "delivery company." And as a delivery concern 
we fell down, because we couldn't make Super-Sixes 
fast enough. 

A French philosopher described the difference be- 
tween "buying" and "selling" very neatly. He said: 
"A key is a key. But in the mind of the prospective 
buyer a key is something to lock things up with. In the 
mind of the seller it is something to open things with." 

The war has turned the key in a great many people's 
minds. We are going to turn it the other way. We have 
all the facts on our side. We have only to overcome 
the doubt and, to put it plainly, ignorance, on the other 

A buyer's market exists where there is competition 
among manufacturers to make sales to buyers who are 
so sought after and cultivated that they have become 
very independent. Because they have learned that the 

balance is now on their side, where a few years ago it 
was on the side of the seller. 

Under these circumstances there must be developed 
a race of real automobile "salesmen." When everybody 
clamored for cars "salesmen" were not needed. "Order 
takers" were all that were required. 

There may be what have been called "born sales- 
men." But it is not safe for a man to cease efforts at 
self-improvement because he has been told that he is 
one. It is doubtful whether there are born salesmen 
any more than there are born soldiers, or pugilists, or 
piano players. The germ, the talent may exist, but it 
must be trained and developed . 

Certain it is that no great battle was ever won by 
untrained or illy-trained troops. And selling automo- 
biles is a battle. We are an army organized to sell 
HUDSON motor cars. We need trained men, disciplined 
soldiers, just as much as does a Napoleon or a Grant. 

Work and study are needed by a man who wishes 
to perfect his selling powers. He must devise or adopt 
a system and he must stick to it. 

There is a right and a wrong way to sell automo- 
biles. The right way is told in the TRIANGLE, in the 
Digest, in the selling hints and helps that are sent out 
from the factory. 

Care At the Phone 

Sales Are Made and Lost by a Tone of Voice 

iii'iiiniiiiniiiiiiii i ' imi'iniiKiii i'Wi ii'iniui'ii im Miiiiiiiuitiiitiiiiiiiiitirni 

TELEPHONE conversations frequently 
indulged in by salesmen in calling up 
prospective purchasers and in answer- 
ing inquiries made by customers have an im- 
portant bearing upon the standing of the firm 
and the salesman in his community. 

So important is this fact considered that 
one prominent firm gives each of its employes 
a printed slip which reads as follows: 

"In talking over the telephone the tone of 
your voice will make either a friend or an 
enemy for us! If you are talking with a cus- 
tomer face to face, and let impatience get into 
your voice, he may overlook it because he 
sees by your face that you really mean to be 
courteous; but if you let the slightest touch 
of impatience or irritability get into your 
voice when talking over the telephone you are 
sure to lose for the house." 

Another very important automobile com- 

iiijiiiiuti mh4<iimi iiiiiimiiuiiiiniiiiiitiiniiiMHiiiiii n mi 1 1 iwiiimi i m m i m n 1 1 i utiniiu mni™ 

pany makes it a point to keep in personal 
touch with its salesmen and other employes 
in the general matters of policy and behavior. 
It urges against the tendency of undue haste 
that comes from the possible swiftness of 
doing business by telephone. 

"Be sure to take plenty of time and make 
your position understood, and especially 
if you are telling a man that you cannot 
meet his views or his proposition." This is of 
great importance in cases where claims are de- 
manded and criticisms are made of service. 

Dealers and their salesmen will profit a 
great deal if they will observe the manner 
of speaking of themselves and their asso- 
ciates. To the man who calls you on the 
telephone and asks even an absurd question, 
to him it is a vital subject and his good will 
is essential to your success. 

Page Three 

Hudson Racers 

Are Favorites 

THE Hudson team was the center 
of attraction at the Chicago 
Speedway during the days pre- 
liminary to the race. Famous cars and 
famous drivers came, and day after day 
roared around the board bowl, tuning 
up their mounts. But track specta- 
tors watched the Hudsons with more 
interest than any of the big conclave 
of speed marvels. Because the public 
knows that the Hudson fleet has made 
the boldest undertaking of any make of 
cars that ever raced on the speedway. 

Hundreds of Super-Six owners are 
among the race fans who are watch- 
ing Hudson performance with interest. 

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Keep Your Prospects Warm 

Maintain the Contact; Otherwise You Lose 


ANY a sale is lost because the prospect 
is allowed to get "cold/' 

Do you ever let a prospective buyer forget 
you are selling Hudson Super-Sixes? Such non- 

Such nonsense? Not at all. Prospects do 
that very little thing. You think you are well 
known. You belong to everything in the way 
of a club, lodge or business association that 
could be of benefit to you. And you think when 
you pass a table with a casual nod at some ac- 
quaintance that he immediately will begin ad- 
vertising YOU. He will say: "There goes Billy 
Super-Six. He sells them you know. Great car, 
great fellow, best combination in the world." 
All of which may be very true — only he doesn't 
say it. 

Instead it is not only possible, but probable 
that your acquaintance remembers you, just as 
you remember him — as a familiar face, as a 
"man I met," as "a decent sort of a chap I ran 
into over at such-and-such a place." 

You would be surprised at the amount of 
information he lacked regarding you. Unless 
you possessed a fair sense of proportion and 
compared what you knew about him. You 
don't know who a great many people are. You 
don't know whom they represent. You don't 
know where they are going, what they are sell- 
ing, — or what they are buying. 

And very often they are equally ignorant! 

They don't know who you are. You think they 
are prospects. Maybe they think you are a 
prospect. Did you ever turn the question mark 
around and take a look at the other side? 

It is called aggressiveness. It is something 
that keeps moving. It is something that keeps 
itself in front of the people it is trying to inter- 
est. In future it may summon people to the 
carpet in front of its own desk. But it will 
always force its way to the desks of those in 

No doubt you know something of the record 
of the big mail order houses of Chicago and 
other cities. You know of tremendous businesses 
that have been built up to millions and millions 
of sales annually simply by the use of the mails. 
Not only is this true of retail business but it is 
equally true of wholesale jobbing houses. Butler 
Brothers, of Chicago, do a wholesale business of 
something like thirty to forty millions of dollars 
a year absolutely without a word of personal 
work. They get their customers, sell them and 
hold them, entirely by the use of printed and 
written sales effort sent by mail. 

If you think you can't do this successfully 
tell us, and we will show you just how every 
step is handled. 

It's cheap, it's easy, it's SURE! 

No telling how many sales you can add to 
your record by a simple, inexpensive "follow-up 
by mail." 

The Winner 

Memphis Batting 1000 
Pulse and Temperature Normal 

MEMPHIS has the habit of leadership. 
If you will remember it was Memphis 
Motor Car Co. which cleaned up so 
phenomenally in the recent Hudson whole- 
saling contest. Now they are right back 
again, batting 1000 in Municipal League. 

The "Super-Sixes" lead the league with eight 
games won and none lost. The latest game 
reported was a slaughter in which the Super- 
Sixes defeated their rivals by 18 to 1. The 
team is composed as follows: Claypool, 2b; 
Belote, ss; Hovey, cf; Jehl, If; Bender, lb; 
Dobbins, 3b; Stewart, c; Haack, rf; and 
Schwill, p. 

The team confidently expects to go through 
the season without a defeat. You see, it's 
just a habit with the Memphians. 

This Is Her Thirteenth 
Hudson Car 

WH. WILLIS of the Semmei Motor 
Co., Hudson distributors for Wash- 
ington, D. C. won the Handicap 
Contest conducted by that firm, in hol- 
low style. Although competing against 
men selling a lower priced car, Mr. Willis 
came under the wire an easy winner. 

Brooklyn Salesroom Moved 

The Hudson Motor Car Co. of New 
York has removed its salesroom from 
1184 Bedford Axenue to 1422 Bedford 
Avenue, Brooklyn. 


UR idea of a brave woman is one 
that doesn't aviate to the chan- 
delier at sight of a mouse or asso- 
ciate dire misfortune with the number 
"13." Mrs. R. R. Levy of Knoxville, 
Tenn., qualifies under this ruling. 

Page Four 

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In view of war conditions, perhaps 

you would like a definite statement of 

Hudson policy. 

It is the purpose of the directors of the Hudson Motor Car 

Company to so shape our business that the sale of Hudson cars will 
constantly show you a good profit If the Government should ask us to 
manufacture anything in our plant for the use of the army, it will be our aim 
to do this without disarrangement of our regular production or hardship 
upon our distributing organization. 

The big point we want to make to you is that we are in the business to build 
the Hudson Super-Six and intend to stay in this business permanently. If 
we can help the Government in its war time needs, we surely want to do so. 
We have not been asked as yet to manufacture anything whatever for war uses. 

Part of the business of making war is keeping general business stimulated and 
all industry moving along profitably. If you and we have this idea constantly 
in mind we will progress a long way in the next few years. 

Yours very truly, 



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This is the "July Fourth" Willie Hohenzollern Planned for Uncle Sam's Business 

And This is the Safe and Sane Way U. Sam's Business Took It 

^*-^ N \'/ 

Berger Goes Up 

TA. S. BERGER has taken the Hudson 
agency for Marin county, California. 
Mr. Berger worked his way up from the 
stock department of the H. O. Harrison com- 
pany of San Francisco. A little more than 
three years ago he was employed by the H. O. 
Harrison Company. He took hold from the 
start and rapidly developed himself by steady 
application to business. He also profited by 
every opportunity to learn the selling end of 
the business. Finally he was given a chance 
in the sales department and there he made 
good with a vengeance. 

Super-Six Makes Long Trip; 
No Trouble 

LOUIS C. KELSEY, a civil and hydrau- 
lic engineer gave C. L. Boss, the Hudson 
distributor for Oregon, the "log" of a 
remarkable 1407 mile trip which he made 
with his wife and son in a Hudson Super-Six, 
on which he averaged 19.6 miles per gallon. 
Mr. Kelsey and his family were en route 12 
days, although much of the time was spent 
in visiting and enjoying the show places of 
the country through which they passed. 
Mr. Kelsey asserted that not once during 

the trip did he have to lift the hood except to 
put oil in. He had no tire trouble of any 
kind, and although he passed through some 
rough country, he did not even find it nec- 
essary to put the car in for an overhauling 
on his return to Portland. 

A department of publicity has been added 
to the organization of J. W. Goldsmith, Jr., 
Hudson distributor for Atlanta, Ga. It will 
pay a great deal of attention to local auto- 
mobile matters of concern to Hudson owners 
and Hudson prospects. 

Fate Moves in Trifles 

Watch the Little Things 

For want of a nail, a shoe was lost. For want of a shoe the horse was lamed. 
For want of a horse the rider was lost, being overtaken and slain by the enemy. And 
for want of a leader the cause was lost — all because of a little carelessness about a 
horseshoe nail. — An old proverb. 

THE present organization of the world has brought 
a startling consciousness, within the past few 
months, of the importance of little things — the 
bigness of trifles. 

There are no more trifles. So complex and inter- 
dependent has our life become that an act in itself un- 
important, may be felt to the ends of the country. We 
know how a pistol shot fired by an irresponsible Serbian 
student has embroiled the entire world in war, shaken it 
in convulsions of hatred and created racial strifes and 
bitterness that a century will hardly serve to efface. 

Collier's Magazine comments on the situation sub- 
stantially as follows: "Aviator B8 7 forgets to tighten a 
bolt on his air machine. He flies away and does not 
return, and the general fails to get important information 
upon which the tide of the battle may hinge. 

"In business, in all sorts of industry, the same thing 
occurs constantly. Trifling oversights cost the nation 
millions a year. Trifling oversights have ruined busi- 
nesses. Trifling oversights have cost thousands of lives. 
The wonder of it all is that we continue to regard them 
as "trifling oversights." 

Life's big things, its big successes, its colossal 
examples of genius, are all made up of a great many little 
things, little acts, little accomplishments. 

While a man is conducting his business single- 
handed he should be careful of the little things. After 
he has expanded and created an organization he should 
know that the men whom he employs are just as careful of 
them. Because they represent the difference between 
success and oblivion in business. 

Page Two 

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Cars in $1200 Class Advance 
to Super-Six Price Range 

Henceforth They Must Sell Their Merit Against Super- 
Six Merit. What Do You Think of Their Chances? 

SEVERAL cars in the $1200 class have recently 
announced price advances to around $1500. Not, 
you may be sure, because their sales demands gave 
them leverage to pry the extra hundreds from motor 

Without vanity, we can assume that these car makers 
resisted as long as they could the economic pressure 
that was forcing them into the Super-Six price class — 
where they would have to compete against the Super- 
Six on merit; where they no longer could argue that 
their car was cheaper. 

And a difference of $300 offers a strong argument, 
especially when we consider that many cars look capable 
of just as fine performance as the Super-Six. But motor 
buyers will be more discriminating in their judgment of 
competing cars when they all sell for about the same 

We hardly need point out the tremendous advantage 
this newly created price situation gives to Hudson 
dealers. Hitherto we have sold Super-Sixes against 
cars of almost equally as good appearance, but cheaper 
by several hundred dollars in price. It goes without 
saying therefore that we sold them to people who knew 
definitely that the Super-Six was by far the greater 

And the class of motor buyers who "definitely know" 
is small indeed compared to those who know only by 
hearsay, or by advertisements, and who therefore are 
readily diverted by ingenious sales argument, especially 
if that sales argument be further enhanced by a price 
advantage of $300 "for this just as good car." 

Prices being about equal the motor prospect will ask 
a show down on merit. And the Super-Six has never 
asked anything better than such a "show down." 

You all have had personal experience with the dealers 
and distributors of other cars who have withdrawn their 
cars from competitions when they learned that the Hud- 
son Super-Six also was entered. You all know how 
other makes of cars — even cars selling for far more than 
the Super-Six — have abandoned the contest field al- 
most entirely because the Super-Six records for endur- 
ance, speed, power, acceleration and hill-climbing abil- 
ity so far outdistance the next best performances as to 
present a hopeless barrier against efforts to beat them. 

The salesmen of these other cars which recently have 
advanced their prices will have not only to compete 
with the Super-Six within its price range, but they will 
have to overcome the resentment of their prospects at 
the price advance. Producing costs actually justify the 
makers of these cars in advancing their prices. But 
motor buyers do not know that. Those who may have 
favored the car at the old price, will be very reluctant 
to pay an extra $300 — especially when a great car 
holding all records we have considered important enough 
to go after, can be bought at practically the same price. 

Hudson dealers and distributors are going to get a 
great deal of this business which has been brought up 
from the $1200 class. We believe if we could present 
the facts about the Super-Six to every prospect there is 
no reason why the others in our price class should ever 
sell another car. 

An Imprestlon by Dennis of the N«w Hudson Super-Six Sport Roadster 

This is a "free advertisement," inspired by the Hudson Super -Six Speedster. It 
was drawn by a well known Boston newspaper cartoonist — it is his impression of the 
speedster's youthful snap and dash. No other sport car has created the interest 
that the speedster has aroused. It is reflected in rapid selling, and also in such spon- 
taneous manifestations as the artist's. Possibly you may be able to get your local 
papers to reproduce this drawing. We like it because we think it has caught the very 
spirit we aimed to put in the speedster — "the spirit of youth." 

Page Three 

Super-Six Breaks Utah 
Road Records 

A SUPER-SIX, driven by Frank Botterill , 
Hudson agent at Salt Lake City, Utah, 
smashed all road records between Salt 
Lake City and St. George recently. The 
Hudson made the 331 miles in a little over 11 
hours. Much of the running was done in 
sensational spurts, when Mr. Botterill had 
the speedometer up around 70 miles an hour. 
In order to make the fast average time the 
driver had to let drive on the good stretches 
to improve the speed to which some bits of 
bad road confined him. 

The feat is considered sensational by Utah 
motorists who know the road from Salt Lake 
City to St. George. The Super-Six which 
Mr. Botterill drove on this run is the same 
car with the exception of the body, as that 
in which with Mrs. Botterill he drove from 
Detroit to New York and then back to Salt 
Lake City last year. The car had been driven 
15,000 miles before it made its remarkable 
run to St. George. The chassis and motor 
were standard. Mr. Botterill. carried Mr. 
Harry Shipler of Salt Lake City with him as 
a passenger. 

R. J. McRell, who for the past four years 
has been territory manager for C. L. Boss, 
Hudson distributor for Oregon, has been 
taken into the C. L. Boss Automobile 
Company, as a co-partner. He has numerous 
friends throughout the Northwest, where he 
has been in the automobile business for a 
number of years. 

Digitized by 



uper-Six Endurance Wins at 
maha and Tacoma; Second 
lace at Uniontown; Other 
udsons Place Well 



150 mile race. 

10 lap heat 

Mul ford's Super-Six Special, 


Vail's Super-Six Special, 

Taylor's Super-Six Special, 


29 lap heat 

50 mile race 

Vail's Super-Six Special, 

Mulford's Super-Six Special, 


50 lap heat 

Taylor's Super-Six Special 


Vail's Super-Six Special, 


Twelve Cart Entered. All Finished in the Prize Money 





150 mile race 

Patterson's Super-Six Special. First 
Rhodes' Super-Six Special, Third 
Malcolm's Super-Six Special, Fourth 


112** mile race 

Hickey's Suprr-Six Special, Second 

Conway's Super -Six Special, Third 

HUDSON SUPER-SIX specials won the 
two principal American speedway con- 
tests of July 4. At Omaha, Ralph Mul- 
ford, driving the same Super-Six special which 
broke the 150 and 200 mile speedway records at 
Chicago, won the 150 mile classic in one hour, 
29 minutes and 53 seconds. He averaged 101.26 
miles an hour. Billy Taylor in another Super- 
Six Special finished fifth. 

At the same time, A. H. Patterson on the 
Tacoma Speedway was driving his Hudson Super- 
Six special to victory over a fast field, breaking 
the track record. In a third Super-six special Ira 
Vail at Uniontown won one of the three heats in 
the professional championship race. The other 
two heats — and therefore the race — were taken 
by a Frontenac, a car that is not built commer- 
cially, and which is 800 pounds lighter than the 
Hudson Super-six special. 

In the Tacoma race eleven cars were entered 
Three were Hudsons. They finished first, third 
and fourth. Patterson went the 150 miles with- 
out a stop. The cars which finished third and 
fourth were Super-Six Specials, rebuilt by Rhodes 
and Malcolm, their respective pilots. 

In the 50 mile race at Omaha, Mulford's 
Super-Six Special finished second. 42 seconds 
behind the winner. He was forced to stop for 
two tire changes. In this race Billy Taylor, 
driving another Super-Six Special, finished fifth. 

No day in racing history ever brought such 
decisive victory to any team. Never have so 
many cars of one make flashed over the wire in 
such forward positions. 

First at Omaha; first, third and fourth at 
Tacoma and second at Uniontown in champion- 

At Uniontown also two Super-Six specials 
were entered in the 112J/2 m ^ non-professional 
race. They finished second and third. 


We have no way of knowing how independent 
Super-Sixes, engaged in numerous minor contests 
throughout the country, celebrated the Fourth. 
But we are convinced when we get the results they 
will prove gratifying. 

The championship race at Uniontown was 
in three heats — 10 laps, 29 laps and 50 laps — 
over a mile and an eighth course. A Frontenac 
won the first heat at 98 miles an hour, beating 
Vail in a Hudson Super-Six Special by 2 seconds. 
Vail's Super-Six Special won the second heat at 
97 miles an hour. In the 50 lap heat Vail was 
beaten by less than a minute, the Frontenac 
winning. Vail made up a lap and a quarter- 
after a tire change in the sixth lap. 

If we consider each of the heats at Uniontown 
as separate races and each car entered as an 
individual entry the days summary of racing so 
far as the Hudson is concerned would be twelve 
Super-Six Specials entered; three first places; four 
seconds; two thirds; one fourth and two fifths. 

These Hudson victories were won by endur- 
ance. The Super-Six race specials are not won- 
derfully fast cars. There are many racers with 
more speed. The Hudson specials are construct- 
ed from Super-Six stock cars, the changes being 
the same as could be made to any Super-Six at 
comparatively small cost. 

No other racing team has shown such con- 

These two Hudson victories, finally establish- 
ing Hudson supremacy in every field of motor 
endeavor, will increase Hudson sales. If they 
are properly used in your arguments, they should 
increase your Super-Six business enormously. 
These races show Hudson endurance and power. 
It is from that angle you should call them to the 
attention of your prospects. 


Digitized by 




U. S. Farms Yield 
World's Greatest Crop 

$2,000,000,000 in Excess of Last Year's Produc- 
tion Forecasts Biggest Auto Sales to Farmers 

WE may yet beat the sword with plowshares. 
For the United States farms have broken the 
record for crop production! 
The corn cro forecast from the Department of 
Agriculture is 3,124,000,000 bushels— ^over 300,000,000 
bushels more than any previous crop. 

The total forecast for all wheat is 678,000,000 
bushels — or 38,000,000 bushels more than last year. 

A potato crop of 452,000,000 bushels is indicated — 
more than double that of last year. 

The oats yield is more than 200,000,000 bushels 
greater than the 1916 crop. The barley yield is 34,000,000 
bushels greater than last year's. 

Altogether the forecast indicates a far greater crop 
of grains and important foodstuffs than any nation in 
the world ever saw before. 

This tremendous crop will do more to insure con- 
fidence and keep business stimulated than gold sowed 
broadcast. It will reduce actual living costs, and leave 
more money for people to spend on things which make 
life happy and worth while. A lot of men who were in- 
tending to buy automobiles this year, but who were 
driven to change their minds by the outbreak of war 
and the tremendous cost of bare necessities, will return 
to their original intention, now that the country is 
assured of plenty of food at reasonable prices. 

And the men who made this crop — the farmers — are 
going to have money to spend, and a greater disposition 
than ever to spend it on automobiles. 

It is estimated that the crops this year will be worth 
over $2,000,000,000 in excess of last year's. That is half 
the money in circulation in the United States. And 
it is real, tangible wealth — an actual addition of that 
much extra power to the United States. The increase 
is due to the stimulation of war, a direct answer to 
President Wilson's plea for greater farm production. 
American farmers were called on to go to the earth and 

bring forth the riches of America. This is their response 
— literally billions of bushels of grain, millions of pounds 
of cotton. 

It is certain that millions of dollars of this new wealth 
is going to be spent for automobiles. Not only because 
the farmer has the money to spend, but because he 
knows that under present conditions an automobile is a 
necessary adjunct to the farm, bringing it closer to town 
and increasing its efficiency. 

That the effect of this big crop is being felt by Hud- 
son dealers is not open to argument. Just a few days 
ago Mr. John Ryerson of the Bacon-Ryerson Co., 
Jacksonville, Fla., was at the factory. 

"We have sold six of the Super-Six speedsters," 
he said, "all that we have been able to get. And every 
one of them was bought by a farmer. The farmers in 
the country around Jacksonville have just made a 
wonderful crop of potatoes, and the first thing they 
wanted was automobiles." 

Any selling campaign that does not concentrate 
intensively on the farmer this year, will fall far short of 
what it should accomplish. It will overlook many a 
prospect. And in many ways the American farmer is the 
best automobile prospect in the market. They have 
money. They have increased business interests which 
bring them often to town, and require fast transporta- 
tion. They have quickened activity in so many ways 
that they must have speedy means to travel, because 
of the comparative remoteness and isolation of their 

It ought to be possible, with energetic sales work, to 
sell the entire Hudson production, to farmer prospects. 
We believe it could be done under present conditions 
if it were necessary. But because you have good business 
among your city prospects, don't overlook the splendid 
opportunities that systematic work among the farmers 

Digitized by 



Bankers Hear Why Auto 
Credits Are Gilt Edge 

President Roy D. Chapin, addresses New 
York Bankers Association 

ROY D. CHAPIN, president of 
the Hudson Motor Car Com- 
pany, in addressing the New 
York Bankers' Association, at Lake 
Placid recently, had a rare oppor- 
tunity to present at the headquarters 
of American money control, a compact 
statement of the automobile business, 
its stability and the force and charac- 
ter of the men engaged in it. That 
talk, we believe, will go far towards 
removing what little reluctance there 
remains among bankers, to extending 
liberal credits to automobile dealers. 
Following is an excerpt from Mr. 
Chapin's address, bearing on that 
phase of the business : 

"To what is the automobile dealer en- 
titled in the way of credit? He calls upon 
you and asks for money to take up his drafts, 
or to finance his stock of cars through the 
winter season, perhaps to expand his equip- 
ment or handle used cars. 

"How far can you legitimately go with 
him in banking accommodations? Neces- 
sarily, your first analysis must be to judge 
the dealer the same as you judge any other 
applicant for credit — on his character, his 
local standing, the statement of his busines 
and the personality and energy he puts into 
it. Let me suggest a few phases of the 

"The automobile industry is now well 
established; all the well known makes are 
on a sound basis with a regular year-after- 
year demand. The automobile factories in 
the main are owned and controlled by the 

active men in charge. Manufacturers are 
very friendly although the industry is highly 

"Manufacturers are operating on a very 
close margin of profit and I know it will 
astonish some of you to find that the average 
profit of the automobile maker today is not 
over 12 ( / C °f n * s volume of business. It is 
the large volume and small profits per unit 
that have permitted the low prices of motor 
cars, thus developing our industry into one 
of the wonders of the world. 

"The manufacturer to carry on his business 
and produce economically must sell to the 
dealer on a cash basis. The dealer whose 
business is very lucrative when properly 
managed, must carry his share of the in- 
vestment, which, frequently, he cannot do 
entirely out of his own funds. 

"The demand for cars in certain seasons 
is so great that the dealer must carry a cer- 
tain stock of new cars during the winter to 
be ready for the heavy calls. The average 
buyer wants his car delivered to him — not 
next week — but some time within the next 
hour, and the dealer who has the stock has 
the advantage in getting the order. 

"The average automobile dealer who is 
successful must be a man of considerable 
business acumen, and the type of man who will 
make progress year after year. 

"Recently you have noticed automobile 
credit companies entering your locality and 
lending money to the dealer. These credit 
companies are well financed and operated 
by men who have discovered the apathy 
on the part of many bankers toward auto- 
mobile loans. This has permitted them to 
make a profit to which you bankers are en- 
titled. You can handle this business better 
than any outsiders because you know all 
the local conditions." 

The Piping Times 



VERY often the consideration of one 
small item in a great plan, will give 
one a better grasp of the whole than 
much effort spent in trying to comprehend 
its entire immensity? Such an item struck 
us among the business notes of a financial 
paper. It read: 

"The United States has placed contracts 
for steel helmets amounting to $17,000,000 
with the Simonds Manufacturing Co., Fitch- 
burg, Mass." 

Up to two years ago steel helmets had 
never been dreamed of for use in modern 
warfare. Yet here it is the basis of a tre- 
mendous business. It is just an indication 
of how extremely busy we have to be to 
carry on this war. Business has to be good. 
Times must be prosperous. War demands 
it. And all that a nation has War can take 
upon demand. How many other millions 
will be spent for knives and forks, ponchos, 
clothing, tents, cots, blankets, shoes, cooking 
utensils, portable field kitchens, and all the 
other impedimenta of war, no one can ac- 
curately estimate. Not munition makers 
alone will be kept busy during this war. 
Every present industry must keep moving 
at its present or greater speed. And we must 
contrive at the same time to carry on other 
vast industries, never imagined in peace 
times. Certainly we must change the phrase 
from "The piping times of peace" to "The 
piping times of War." 

Fred Ehlers of the H. O. Harrison Com- 
pany, San Francisco distributors of the Hud- 
son, has organized a baseball team, composed 
of the Harrison employees, and has arranged 
a schedule with teams representing other 
automobile companies of the Golden Gate 

Car Shortage Greater 
As War Entrains 

THE Railway Age Gazette re- 
ports a car shortage on May 
1 of 145,449 as compared with 
144,797 April 1, 130,882 March 1, 
109,770 February 1, and 62,247 
January 1. 

The situation, as you see, does not 
improve. It grows rapidly worse 
indeed. With practically every in- 
dustry burdened with increased busi- 
ness, with the necessity of soon 
moving the greatest crops in the 
world's history, with armies and 
their vast equipment to move, with 
coal to haul for the fleets, the shortage 
of cars grows, and the railroads are 
unable to secure enough cars to 
overtake it. 

It is certainly the better part of 
wisdom to order the Super-Sixes 
you will need later, now when you 
are sure of delivery, rather than wait 
and possibly have them delayed for 
weeks through the movement of 
troops and their equipment. One 
thing is certain: if the paraphernalia 
of war and Super-Sixes want the 
same freight car at the same time — 
War will get it. 

Noted Men of Portugal 
Drive Hudsons 

THE foreign sales department of the 
Hudson Motor Car Co. has just received 
an interesting list of Hudson Super-Six 
owners in Portugal. They include some of the 
most prominent native and foreign diplomats. 
Among the prominent owners are: 

Col. Thos. H. Birch, American minister to 
Portugal; Mr. Botkin, Russian minister to 
Portugal; Frederico Pinto Basto, of Lisbon; 
Edwardo Pinto Basto, of Lisbon; Alfredo Pinto 
Basto, of Figueria, and F. Pinto Basto, Duque 

In addition to these distinguished person- 
ages, one Super-Six has been delivered to the 
Minister of War for use in Lisbon and 27 to 
the Portuguese Expeditionary Force in France. 


YOU can produce an open mind in a prospective 
automobile buyer by a lengthy talk — and in 
a myriad of other ways. But the short cut is 
the smile. Added to that is courtesy, kindness and 
consideration of word and action. 

Next to buying a home the biggest purchase of 
the average man's life is the purchase of an auto- 
mobile. An open mind is desirable. Keep that 
mind open by your manners — make it always 
interested and receptive by your geniality, your 
regularity — and your smile. 

Page Two 

Digitized by 



Veni, Vidi, Vici 

The Clean Sweep Trio Are Off at Minneapolis 

ONCE more they're off— this 
time at Minneapolis. By 
the time this issue of the 
TRIANGLE reaches you, you al- 
ready will know the results of the 
race. Three Hudsons are entered 
for the Minneapolis races. Ralph 
Mulford, who holds the American 
Speedway records for 150 and 200 
miles in a Hudson Super-Six 
Special; Ira Vail and Billy Taylor 
will drive the Super-Six racers. 
All are top notch pilots. It is 

doubtful if Vail or Mulford have 
any superior in speedway general- 
ship. Taylor at Omaha showed 
fine ability also. At Uniontown, 
in the first race of the year he 
piloted the Newman Special to 
first place. 

Owing to the distance he would 
have to come, A. H. Patterson, 
who won the Seattle 150- mile race 
on July 4 in a Super-Six Special, 
decided not to enter at Minne- 
apolis. He will keep the Super - 

Six Special in which he won the 
Seattle race on the coast and cam- 
paign it there in a number of 
events which are on the cards for 
this year. 

The advertising which the Hud- 
son Super -Six has gained through 
racing this year has been of the 
finest sort, and Hudson dealers in 
all parts of the country report 
that sales have been stimulated 
through the interest created by 
the Hudson's racing performance. 

Rumor Peddlers Busy — Swat Them When You Can 

A BOUT no other business does the rumor-peddler 
^\ exhibit such industry ^ts those who gossip about 
automobile affairs. "This company is going out 
of business," "That company had to take back 40 per 
cent of its production because of flaws.' ' "The Such-and- 
Such-a-Company is to fire its president and reorganize' ' 
— and so on. 

Where these rumors originate and who are the 
agents who cany them about the country, Heaven 
only knows. A true story, after passing through the 
translation of several mouths, will be so distorted that 
the original raconteur would never recognize it after the 
third telling. 

But rumors about automobile policies and plans 
travel about the country intact — truly a hardy breed 
of lies. The strangest part of it all is the credulity with 
which most of these stories are received. People of 
apparently sound intelligence will believe the wildest 
reports concerning automobile companies. 

The war has doubled the rumor-crop. You can 
hear in the hotel lobbies that certain well-founded auto- 
mobile industries are going to tin mayonaise dressing 
for the soldiers, while other busy motor manufacturers 
will manufacture gall-pads to keep the rifles from rubbing 
the "Sammies' " shoulders. 

We, ourselves, occasionally are the victims of these 

idle fables. It is impossible to round-up and return all 
the rumors to the corral of common sense, and we do 
not doubt that they will continue to work some harm. 

But we can help the case by contradicting such 
stories affecting the Hudson Motor Car Company as 
we meet them. 

The statement of the president, Roy D. Chapin, 
published in last week's TRIANGLE, is an exact declara- 
tion of the Hudson's present policy. Nor can we foresee 
any eventuality which would change it. Believing that 
the Hudson Super-Six is destined to practically mo- 
nopolize the field in cars between $1,000 and $3,000, it 
would be the height of folly for us to abandon, even 
temporarily, the business which it required years to 
build. Mr. Chapin's statement does not need to be 
amplified to engage in war manufactures which cannot 
exist more than a year or two at most. 

We have received inquiries from several dealers who 
have heard we will make government supplies. 

If the government desires us to manufacture any- 
thing in our plant for use of the army, we will do this 
without disarrangement of our regular production. 

Don't let any of your prospects think for a minute 
that the Hudson Motor Car Company has any plan 
other than the manufacture and distribution of Hudson 

It is interesting. It is welcome. It persuades while amusing. 

It argues without appearing argumentative. It sells Super-Sixes for dealers 
who use it. It is the best circular advertising in the United States. It is the 
Super-Six News Pictorial. Are you using its full power to help your sales? 


Page Three 

Digitized by 


Super-Six Price Stands; 

Other Cars Advance 

Show Your Prospects What it Means to Secure a Car at Prices Based on Last Year's Material Cost 

In each 7 -passenger Super- Six we use. 
Amt. of material 

Cost 1916 

Cost now 

Increase in 

250 lbs. frame steel $ 1.35 per cwt $ 5.25 per cwt 289 

355 lbs. sheet metal 2.75 per cwt 8.15 per cwt 297 

110 lbs. aluminum castings 28 per lb 50 per lb 179 

210 lbs. cast iron 13.25 per ton 43.00 per ton 325 

Our leather increase, which is one of the most important items, is 40%. Other upholstery items have 
advanced 100%. Our wheels have advanced 80% in price; our front and rear axles 30%; the components 
of our tires, rubber and cotton, have advanced 75% and 150% respectively. We use 60 pounds of copper in 
each Super- Six; it costs 100% more than a year ago. 

THE Super-Six holds the most 
advantageous selling position 
of any car costing more than 
$1,000 in the market today. 

Super-Six dealers and salesmen 
have the most advantageous argu- 
ment on the point of price that any 
salesman can offer to a prospect. 

It is simply that we are selling 
Super-Sixes today at a price based 
on the material market of last year. 
A glance at the comparative prices 
of materials that go into the building 
of Super-Sixes should prove con- 

Do you ever take the time to 
analyze this price question with 
your prospects? Possibly you think 
it would bore him and put him in a 
bad frame of mind for the considera- 
tion of actually buying. 

We don't believe either would be 
the case. He probably would be 
very much interested. He would be 
indeed very much interested, for 
instance, if he were trying to decide 
between a Hudson Super-Six, and 
one of the cars which recently ad- 
vanced $300, bringing it into Super- 
Six price range. 

If your prospect knew that the 
Super-Six price was based on ma- 
terial costs of a year ago, while 
another car costing about the same 
was priced according to materials 
now, he would conclude without ever 
seeing either car in action, that the 
Super-Six was the better car. 

If you will analyze the price situa- 
tion with your prospects, we believe 
it will make a better understanding 
for him, and also assist him in seeing 
the advantage of buying his car now 
before further material advances cause 
another rise in car prices. 

Racing Ad. Sells 13 Super-Sixes 
in Honolulu 

TAKE it from the song writers 
and the cabaret entertainers, 
and the principal products of 
Honolulu are ukeleles and the only 
occupation dancing hula dances on 
the moonlit strand. 

But take it from the business man- 
ager of the Honolulu Star-Bulletin 
there is a big trade in Hudson Super- 
Sixes out there — and advertising pays 
as elsewhere. We have received the 
following letter from Mr. W. R. Far- 
rington of the Star-Bulletin: 

Gentlemen :- 

The proof sheets mentioned in 
your recent letter have just been 
received. It should interest you 
to know that the Schuman Car- 
riage Company, since employing 
Mr. McAlpine as sales manager, 
has sold 17 Hudson motor cars. 
Thirteen of these cars were sold 
following the advertisement that 
appeared in our issue of last Sat- 

Yours very truly, 
Honolulu Star-Bulletin 
(signed) W. R. Farrington. 

The advertisement that pulled this 
business was the racing "ad." we sent 
out to dealers and distributors on the 
Cincinnati races. While the sale of 13 
Hudson Super-Sixes is not a big 
week's merchandising in many Amer- 
ican cities, it is in Honolulu, which 
has a large population of natives, Jap- 
anese and Chinese coolies, and com- 
paratively a small percentage of Cau- 
casian residents. 

Not only in Honolulu however did 
that advertisement have the selling 
punch. Everywhere it was used it 
got results. The Hudson racing, as 
you know, is only another way we 
show Hudson endurance. But it is a 
vivid way, with a powerful appeal to 
the imagination. It was because we 
realized this that we entered racing. 
And we made our racing specials of 
stock design, in order that we could 
make our track performances spell 
something to the buyers of motor cars. 

Hudson dealers should take advan- 
tage of the splendid selling power in 
these racing illustrated story-ads. 
They talk as convincingly in your 
territory as they do in Honolulu. 
Page Four 

The Immobile Tourist 

HE is a tourst of fancy. Gray walls and 
iron grates keep him fast and secure. 
Yet he rambles the world over at the 
wheel of a Hudson Super-Six — now in Java or 
Sumatra, now in Spain and again in Chile or 
the Argentine. And yet he never stirs from 
the little cell and court which the law says he 
must inhabit. 

He does all his touring through the Super- 
Six News Pictorial. This letter from H. D. 
Hadenfeldt, of the H. O. Harrison Co., San 
Francisco, explains all: 

About 10 days ago you sent us an 
application from a party in San 
Quentin who wanted his name put 
on the Super-Six News mailing list. 
We gave this prospect to our dealer 
in this territory and he makes the 
following report: 

Referring to your letter of June 18, 

regarding Mr. , San Quentin, 

please be advised I have looked this 
party up and find him to be serving 
a 35-year term there, so do not con- 
sider him a very likely prospect. 

Thanking you very kindly for the 
information. I beg to remain, 
Very truly yours, 

T. A. Berger. 

There are more people tour- 
ing this year than ever before 
in a u tomobile h is tory . And 
many tourists means better 
business for the industry. 

Digitized by 





The Farm is New Klondike 
Billions in This Bonanza 

WASHINGTON statesmen are nervously busy 
taking the bucolic make-up off Uncle Sam. 
It is remindful of the vigorous polishing the 
small boy used to get when company was expected — 
with that especially distasteful function of washing be- 
hind the ears. Some might suspect that the Washington 
statesmen were a little ashamed of the avuncular gent 
with his shirt-sleeve diplomacy, now that we have so 
many gold-braided commissions visiting our capital. 
They want to get Uncle Sam into evening clothes so 
that he may cross his legs with perfect assurance in the 
pour parlers of the nations. 

But have you ever thought that these statesmen 
may merely be trying to bring Uncle Sam (who is an 
agricultural conception) up to the present style in 
farmers? Haven't many of us been too long in recog- 
nizing the transition of the farmer from the rustic hay- 
seed to the present efficient, cultured, farm business man. 

We believe most city men are uninformed of the 
big and important changes which have taken place and 
are now going on in the farm life of the United States. 
Farmers in the ratio of population are now the greatest 
buyers of proven conveniences, no matter how expensive, 
in the country. In New York state with its great urban 
population there is one auto for every 37 inhabitants. 
In Iowa and Nebraska there is one automobile for every 
13 persons! 

And yet many American business men insist on 
still regarding the farmer as a rude person who says 
"by heck," and has a chronic aversion to anything "new 

The American farmer today is among the most alert 
and open-minded people of the United States. He can 
judge without prejudice what city merchandise will be 
of help to him in his farm work and the pleasure of his 
family, and he is quick to seize it. 

He has just answered the President's call for in- 

creased crop production by virtually doubling that of 
last year. In some products he more than doubled it. 
The Department of Agriculture estimates that the crop 
production this year will be $2,000,000,000 in excess 
of last year. The mere excess over last year is sufficient 
to buy 1,250,000 Hudson Super-Sixes. It would take 
the factory at its present rate of production more than 
35 years to supply that order. 

We mention this just to show the enormity of the 
business opportunity that has been created among 
farmers this year, in excess of last year. 

Undoubtedly Hudson dealers and distributors are 
awake to much that is offered in this field for the sale 
of Hudson Super-Sixes. The great number of Super- 
Six sales that already have been made attest this. But 
you will not do yourself justice if you gauge your sales 
efforts among farmers this year by the same scale as 
last year. The farmer has greater need of haste than 
ever. He has more money to buy. He has come to be 
familiar with motor cars, and therefore discriminating. 
His family, with the growth of wealth, also have come 
to desire more distinctive and impressive conveyance. 
Farmers, who formerly were satisfied with flivvers, are 
now demanding finer cars. 

The Super-Six is by all odds the car that will best 
fill this desire. It will appeal because of its appearance, 
its endurance, its hill-climbing abilities and its speed. 

This year, too, the Super-Six will not be handicapped 
by competition with several cars which presented almost 
as convincing appearance and yet sold at about $300 
less than the Hudson. Those cars have been forced up 
into the Super-Six price range by the advance of ma- 
terial costs. 

We believe the remaining months of 1917 will prove 
the greatest in the Hudson history. You will find 
increased business in the cities. But do not overlook 
the farmer on that account. 

Digitized by 



Wanted: — All Hudson Records 

(Send in Those of Your Locality) 

f I f £ are attempting to secure reliable data on all Hudson local records for 

lflf hill-climbing, speed, acceleration and inter-city runs. We, of course, have 

all the Hudson records that were supervised by the A. A. A. But there are 

scores of records held by Hudson dealers and Super-Six owners throughout the 

country to which we would like to have access. 

If we could compile a number of these performances and present them to the 
public it would make effective advertising. It would exert a local pull to prospects 
in your territory to know that the Super-Six holds certain records in contests which 
are personally familiar to him. We would like to hear from all dealers who know 
of Hudson records in their particular locality. In writing please give the distance 
and time of inter-city runs that are generally accepted as records; also the distance 
and grade of the hill-climbs and the conditions surrounding acceleration tests. 

Fill in coupon below and mail to the Hudson Motor Car Company, attention of 
Advertising Department: 

What are the Hudson records in your territory? (endurance, hill-climb, acceleration, speed 
fastest time between your city and the neighboring cities, in which motorists are interested.) 

Give altitude of hill, and the grade 

Give time of hill-climb, and best previous performance 

"Super-Six" Signifies Prowess 

"OjUPER-SIX" has taken its place in the 

*^\ American's vocabulary as a nickname 

^"^ to apply with discretion to the posses- 
sor of extraordinary physical or mental vigor. 

"He's a Super-Six," is the glowing tribute 
of admiration which friends bestow on the 
dynamic leader of their affairs. 

In any clique of kids there is usually one 
who is called "Super-Six," and he is the boss. 

Now sporting writers have added the name 
to baseball slang to express unusual prowess 
in the great national game. 

Thus we read in Al. C. Joy's story in the 
San Francisco Examiner that: "Against the 
ancient and honorable Doc was arrayed Big 
Bill Prough, Del Howard's super-six heav- 
ologist. But Big Bill was shooting on only 
two cylinders yesterday, as his well-known 
efficiency was not with him." 

When a name finds its way into the nation's 
vernacular it is well nigh imperishable, though 
kings fall and dictionaries are forgotten. 

Hudson Makes Fastest Mile 

THE fastest mile for a stock car ever 
driven on a road race in West Virginia 
was recently made by a Wheeling man 
in a Hudson Super-Six. He attained a speed 
of 78 miles an hour. The test was made be- 
tween what is locally known in Wheeling 
as the "Chicken Neck" and Mt. Calvary 
Cemetery. The speedometer was checked 
by several newspapermen, and a large crowd 
witnessed the event. 

More Sales Now 

THE keenness with which the public 
took to the Hudson Super-Six Speedster 
genuinely astonished the Hudson com- 
pany. For several reasons we had planned to 
manufacture only a few of these cars this 
year. One was that inasmuch as the Speedster 
is essentially a car that appeals to young 
men, we felt that there would be a hesitancy 
among that class, because of the proba- 
bilities confronting them of being selected 
in the draft. 

Actually there were many cancellations 
of Speedster orders on that score. And still 
we have had to greatly increase our original 
schedule on the speedsters. Because not 
only did they appeal to the young men, 
but to well matured people also. 

There is bound to come an abnormal 
jump soon in demands for the Speedsters. 
It will come immediately after the com- 
pletion of the selective draft. Then it will 
be known definitely just who is to go to war. 
And the young men who are exempted for 
one reason or another, and those whose 
numbers were not drawn will feel at liberty 
to go ahead with arrangements of their 
normal affairs. Thousands of young men 
have deferred the purchase of automobiles 
until they could know whether they would be 
called into the service or not. They are going 
to want their cars at once, as soon as they 
know they are not to be taken to war. It 
would be well for Hudson dealers to place 
their orders early that they may be sure of 
getting cars for this demand when it comes. 

\JLTH1LE it is narrow and reactionary to reject new methods, 
Ww which have proved successful, simply because they are 
new, we should bear in mind that old ideas do not lose 
their effectiveness if their principle is sound. 

In fact the "new method" is usually some very old principle 
presented in a fresh dress. The art of selling remains today 
basically what it was thousands of years ago when man first 
began to trade — the creation of desire in the minds of persons 
who have the wherewithal to buy. And now as then any per- 
manent business must be founded on worth, character and 
straightforward dealing and the discharge of obligations. 

Holland Demands Super-Sixes 
Despite War Perils 

LITTLE Holland, between the mill- 
stones of war, with a "scrap of paper" 
securing one border, and England's 
love for little nations (which Germany says 
is an appetite for little nations) guarding 
the other, might be excused for looking a 
little down-in-the-mouth, and consequently 
taking precautions with its pocket-book. 

On the contrary Hollanders are buying 
all the automobiles that the war will permit 
them to have. The Hudson Motor Car 
Company received the following letter from 
its agent at The Hague not long ago: 

Dear Sirs: 

One of the oldest users of automobiles 
in Holland, who owns at present, besides 
one 35 H. P. Lancia and one 32 H. P. 
Mercedes, also one Hudson touring 
and one Hudson Town Car, has expressed 
the greatest satisfaction with his two 
Hudson cars. 

"Not my Lancia nor the Mercedes," 
he said, "give anything like the power 
or satisfaction of the Super-Six. This 
week again I have had occasion to com- 
pare the hill-climbing power of the 
Super-Six against a four-cylinder 80 
horsepower car. All my friends are as- 
tonished at the surprising qualities of 
my two Super-Six cars, and though I 
have driven cars for years I must say 
I have never had one so easy and so 
flexible. When you receive another con- 
signment of them please tell me that I 
may recommend them to my friends." 

A medical man, previously owner of a 
, but now owning a Hudson Super- 
Six Cabriolet, visiting our garage re- 
cently, said: "No other car can be com- 
pared to it." 

Of the 23 cars we ordered only three 
have been received as yet. 

The 1 1 cars shipped on the S. S. Sex- 
tant are not in our possession yet. We 
could easily have sold 60 Super-Sixes 
in 1916 if we could have gotten them, 
and must ask you therefore to again 
press on Messrs. Caldwell & Co. to ship 
without delay the remainder of the cars 
on order with you, so that 1917 may be 
termed the Super-Six year in Holland. 

Yours faithfully, 
Hudson Automobile Company The Hague 

Win Liberty Bond Cup for 
Greatest Subscription 

ALLING & MILES, Inc., Hudson 
agents for Rochester, N. Y., has been 
awarded the first prize silver cup for 
the best showing made in the Liberty Loan 
campaign in that city. The company re- 
ceived the following letter from the Liberty 
Loan Committee: 

"Gentlemen: We want to extend to 
your company and its employees the very 
sincere thanks of the Liberty Loan Com- 
mittee for your fine assistance in the Liberty 
Loan campaign. You have reason to be 
proud of your achievement — we are. 

"As you are probably aware through the 
public press your percentage record places 
you at the head of the Automobile Trades 
of Rochester. In order to stimulate the 
spirit of friendly emulation among the em- 
ployers of the city, silver cups were offered 
to those companies which made the best 
showings in the various divisions. You will 
thus receive very shortly a first prize silver 
cup as an evidence of the patriotism and 
fine spirit of co-operation existing between 
you and your employees. If we are called 
upon again to serve our country, we feel 
confident that your company and its em- 
ployees will do their full share. 
"Loyally yours, 
"Liberty Loan Committee." 

Page Two 

Digitized by 



Use Super-Six News; 
Increase Your Sales 

THE Hudson Super-Six News Pictorial 
has made a place in American adver- 
tising history. As a single item in the 
Hudson advertising expense it is large. 
The annual cost of the Super-Six News would 
pay for a great many pages of advertising 
in the costliest medium in the world. 

Yet we and a great many of the Hudson 
dealers account it the best advertising in- 
vestment possible. Consider these points 
in respect to the Super-Six News advertising 

It reaches a picked circulation — all pros- 
pective buyers. 

It is always read because it ranks with 
any pictorial in the country. It is always 
welcome — looked forward to just as are 
magazines which are paid for. 

It presents the Super-Six story in a man- 
ner that is pleasing and forceful. The urging 
to buy is not apparent. It creates a desire 
that is the acme of salesmanship. 

It speaks to the family, and the family 
often decides the selection of the automo- 

We believe Hudson dealers will increase 
their business, almost in proportion to how 
they enlarge their circulation of the Super- 
Six News Pictorial. 

Family Motor 1100 Miles 
To See "Pat" Win 

ONE little item concerning A. H. Patter- 
son's victory at the Seattle speedway 
in a Hudson Super-Six special, failed to 
get into the press dispatches. "Pat's" admir- 
ing family were not mentioned — but they 
were there in full force — including the three- 
year-old young hopeful and the little three- 
months-old girl. 

Mrs. Patterson drove all the way from 
Stockton to Seattle with her two children — a 
distance of 1,100 miles. They made the 
trip in four days, averaging almost 300 
miles a day. That's fast travelling, but it's 
in the Patterson blood to travel fast. So 
after the rest of the family had showed such 
a burst of speed from Stockton to Seattle 
there wasn't anything else for Pater Patterson 
to do but step out in front with the Super-Six 
racer, and pick off the 150 mile event. 

Patterson has driven two important races 
on the coast this year, and won them both 
with a Super-Six special. His other victory 
was in the Floral Classic at Santa Rosa, 

The Super -Six Kangaroo 

r" is considered the polite thing to adopt the habits and customs of the land in 
which you visit. The Hudson Super-Six is shown giving an exhibition of its 
innate culture and etiquette. For this is Kangarooland and the Kangaroo 
travels, lives and dies on the jump. The Hudson Super-Six here is making a long 
hurdle during the Sand Pull and Hill Climb held not long ago in West Australia, 
which it won with plenty to spare* 

Don't Fear Mistakes 

FEAR of mistakes is a check on progress. If you plan only to avoid 
mistakes you are planning only to dodge other people. You won't 
be censured for a few mistakes if you do a lot of things. 

But if you dedicate your life to the avoidance of mistakes you will 
make the one great mistake of life. 

In the big careers we do not hear of the mistakes. The accomplish- 
ments dwarf them. But in careers that aim only at infallibility against 
error one small mistake stands up like a pyramid in the desolate, fruitless 
monotony all around. 

It is wise to minimize mistakes so far as possible. But don't let the 
fear of a mistake prevent you from making a try at something in which 
you believe. If the prospect is fair the enterprise is worth undertaking 
even if no set formula governs your method. Leaders make hundreds 
of mistakes, because a leader must be an explorer too. But leaders get re- 
sults that pay for all the little mistakes, and consequently they are forgotten. 

HUDSONS WIN AT MINNEAPOUS-(Cbnrinued from back page) 

that we would be content not to win any, so long as all 
Hudsons entered finished. We had no dreams of winning 
the American speedway championship, and we frankly 
disavowed any ambitions in that direction, asserting 
that our racing policy was entirely to show the Hudson 
endurance under the abnormal test of speedway racing. 
For that reason we adhered closely to stock car design 
in building our racers, because we wanted the speedway 
performance to speak the Hudson stock performance. 
But we have succeeded far better than the most 
sanguine dared even secretly hope for. We have showed 
matchless endurance on the speedway, which we ex- 

pected to do. And we have monopolized a big majority 
of the prize positions at the finish. On points the Hudson 
more than doubles the performance of any other racing 

People do like a winner. And with our first successes 
there was a sharp advance in Hudson sales. We are 
now moving Hudsons as fast as we can make them, and 
once more are running at full production capacity. 

Show these records to your prospects. They will 
add a great deal of weight to your argument that the 
Hudson is the most desirable car, from the standpoint 
of speed, endurance, and power, in the world today. 

These Records Make Hudson Speedway Champion 

At Cincinnati — 250-mile race — Second, seventh and ninth 
places; Free -for- All — First place — Four entered — All finish in 

At Chicago — 260-mile race — Second and seventh places. 
(Hudson sets new American Speedway records for 150 and 200 
miles, averaging 104 miles per hour). 

At Omaha — 150-mile race — First and fifth places. (Hudson 
sets new track record, averaging 101.26 miles per hour); 50-mile 
race— Second and fifth places. 

At Tacoma — 150-mile race — First, third and fourth places. 
(Hudson sets new track record). 

At Uniontown — 3-heat race -Second place in 1st heat; First 
place in second heat; Second place in 3rd heat; Second and third 
places in Free-for-All. 

At Minneapolis— 100-mile race — First, fifth and sixth 
places; 50-mile race — Second, third and fourth places. 

Page Three 

Digitized by 




Six Enter — Six Finish 

First, Fifth and Sixth in Championship Race — 
Second, Third and Fourth in 50-Mile Consolation 

HUDSON endurance again showed the way home 
on the Minneapolis speedway on July 14, when 
Ira Vail won the 100-mile race in his Super-Six 
special, beating such cars as Earl Cooper's speedy 
Stutz, which won the Chicago 250-mile race, the Fron- 
tenacs and the Hoskins. Mulford and Taylor, also 
driving Super-Six specials, took fifth and sixth places. 
There were 16 starters, of which at least 10 had more 
speed than the Hudsons. Vail set a track record, 
averaging 96.7 miles per hour. 

Only the superior endurance of the Hudson racers 
enabled them to capture forward positions. 

In the 50-mile race, with practically the same field 
engaged, the three Hudsons took second, third and 
fourth places — Mulford, Vail and Taylor finishing in 
those positions respectively. 

For thirty miles in this race Cooper, Mulford and 
Vail ran so closely that a pup-tent would have covered 
the three cars. Then Vail had to stop for a tire change 
and Mulford also came into the pits with a flat tire. 
This cost them too much to be retrived in the remaining 
20 miles, but they overhauled the entire field, except 
Cooper, with whom they were sharing leadership at the 
time of the blowouts. Cooper did not have to make a 
stop. In the 100-mile race Vail did not make a stop. 

Hudson endurance has lifted it into the champion- 
ship of the American speedway. The fastest cars in 
America, many of them the design of noted foreign 
racing engineers, have been unable to cope consistently 
with the Super-Six specials. Out of six big champion- 
ship races thus far the Hudson, in its first year of racing, 
has captured three. Most of the forward positions in 
the big races have been filled with Hudsons. In 
some of the recent speedway events the forefront 
of the race has been almost wholly Hudson. Take 
the Seattle race, for instance, when Hudson specials 
took first, third and fourth. Or the Minneapolis 50-mile 
race, in which the three Hudsons finished two, three, 

In the box presented herewith are the Hudson 
positions in all of the main race events. Usually a year 

of racing is necessary to thoroughly season a race car, 
to adjust it, and permit it to "find" itself. In this con- 
nection note the steady improvement of the Hudson 

This showing has not been remotely approached by 
any team in all racing history. In no championship 
race has the Hudson finished worse than second place. 
In three of the six big races Super-Six specials have gone 
first over the tape. They have defeated every great 
racing car in America. They have broken five track 
records, and two American speedway records. These 
records which the Super-Six specials have smashed in- 
cluded the fastest performances of such great drivers 
as Dario Resta, Johnny Aitken and the other great 
notables of the speedway. Surely the Hudson is entitled 
to the crown of speedway championship. 

But sensational as this showing is, the Hudson racing 
performance has achieved even a greater record — an 
endurance record that probably never will be surpassed 
and which to date has not been approached. The Hud- 
sons have made 25 starts. And 24 of these have finished. 
Ninety-six per cent of all the Hudsons which have en- 
gaged in racing this year have finished. Only one car 
that started has failed to finish. That was at Chicago, 
where A. H. Patterson skidded into a guard rail, and 
smashed his car so that he could not continue. But 
such an accident as this bears no relation to the true 
endurance powers of the Super-Six. 

In any impartial consideration of endurance this 
accident might be eliminated, and then the Hudson 
record would be 100 per cent of all starts finished. 
The phenomenal character of this record is all the more 
startling when we consider that between 40 and 60 
per cent of the cars entered in any big race fail to finish. 
And many of those which are counted as finishes come 
in far to the rear — 16th or 18th place — just for the sake 
of saying they did finish. Every Hudson "finish" has 
been in the money. 

If you will remember at the outset of our racing cam- 
paign we advertised frankly that we did not expect to 
win many of these races. We even said to the public 

Page Four 


ue£on Third Page] 

Digitized by CjOOQ 1C 






th the Nation 

Of all the inventions that have ever sprung from the brain of man, those which have 
abridged distance and destroyed space have comf erred the greatest blessing upon the 
human race. — Inscription on Federal Building in Washington, D. C. 

WAR is the biggest and most serious undertaking 
of a nation. It is convulsive in its expression. 
Life plans of the individual fall like a house of 
cards. Destinies of man and nation are shaped afresh. 
It is inevitable that the first quake of war should find 
the individual substituting hysteria for reasoning, and 
using his head for a calamitous sounding board instead 
of thinking purposes, for which it was designed. 

We have witnessed the worst of it, and passed it 
safely — the economy conniptions which conceived the 
clever notion of saving the nation by hoarding the 
money supply, and nudging business gently into the 
grave. Another bit of nonsense, which undeniably 
affected motor car sales, is also now catalogued among 
Foolish Fancies. 

That was the idea that the automobile was a bit of an 
extravagance which one might very well do without for 
the duration of the war. Yes, the nation can very well 
do without it, in the same way factories could run without 
dynamos, or pulleys or belts ; in the same way that cities 
can hum and prosper without such foolish extravagances 
as street cars and subways; in the same way commerce 
can ply between states and nations without ships and 
without railroads; in the same way that the nation's 
affairs can shape themselves without the telegraph, the 
telephone or the postal service. 

The reaction from that sternly dubious attitude toward 
the automobile has carried just as far in the other direc- 
tion, and now the call is for MORE AUTOMOBILES 
THAN EVER to quicken our internal life and speed up 
the war. 

Automobile people saw it from the beginning, because 
it was their business to see it. They knew there was no 
escape for a greater demand for automobiles short of 
national bankruptcy. And so far from any possibility 
of national bankruptcy we are handling the money of 
a future generation in addition to the great increase in 
wealth production to which the emergency of war has 
stimulated us. We have greater crops, bigger business, 
more industry and no unemployment, except among the 

deliberately shiftless. In fact so great is the demand for 
workers in all fields that there are many serious sugges- 
tions that we conscript wilful idlers by force as a war 
measure, and put them to work in factories or on farms. 

Hudson dealers for the most part are fully aware of 
these prosperous conditions. They see the new order 
taking shape all around them. They see the tide of 
wealth rising above any former high-water mark in this 
country's wonderful history. 

The question whether he shall hold his own no longer 
exists in the dealer's mind. He finds the invitation for 
expansion on every hand. We want to see Hudson 
dealers expand, for selfish reasons if no other; because 
their growth is our own; they must be successful if we are. 

We believe that the present situation offers the chance 
for dealers to reach out and build bigger business, such 
as has not been seen since the automobile made its 
first enormous strides among the nation's industries. 
This is a time when alertness and energy and construc- 
tive ability will net success in a large, satisfying way. 

Many men secure a certain measure of success, and 
progress no further because they planned the mental 
picture of their business when constructing it, and ever 
since have confined their activities within those mental 
limits. It is a more fatal mistake than failing to enlarge 
the physical properties of a business in response to its 
growth. The shortcomings of the physical properties 
will soon force their way to attention and be brought 

But shortcomings in a man's mental architecture of 
his business are not so readily noticeable and conse- 
quently he remains stationary or recedes while men of 
more elastic mental habits rush ahead. 

One of the new adjustments for which the automobile 
dealer must be prepared is the appearance of wealth, or 
at least of comfortable amounts of money, in new hands. 
People who never had money before will gain it during 
these boom times. And many dealers are going to en- 
large their businesses by looking after these new sources. 

(Continumd on Second Pagm) 

Digitized by LjOOQ iC 


He Grew 

CARL G. LEWIS, who for more than 
three years has directed the Hudson 
western parts service department, 
has been promoted to service manager on 
the coast and will take charge immedi- 
ately. Mr. Lewis will make an early trip 
over the territory tributary to the Pacific 
Coast Service Department, to make the 
acquaintance of Hudson dealers and dis- 
tributors and discover wherein the serv- 
ice organization may be improved. 

The territory embraces all Hudson 
agencies from Vancouver, British Co- 
lumbia to Mexico, and as far east as Salt 
Lake City. Much of Mr. Lewis' former 
work will for the present remain under 
his jurisdiction, and all claims and serv- 
ice problems arising in the western terri- 
tory will be submitted to him as usual. 

Mr. Lewis 9 connection with the Hud- 
son Company has been a period of steady 
growth. He joined the Hudson organ- 
ization in 1910 at the factory* Promo- 
tions at the factory were followed finally 
by his appointment as parts service man- 
ager when the Western Service Depart- 
ment was inaugurated. He will put the 
same energy, thought and intelligence 
into his management of the new task, 
as have characterized his work in other 
positions which he has held in the Hud- 
son organization during the past. 

There Were 50% Fewer Business 
failures throughout the United States 
for the month of June, than for the 
corresponding month of 1 9 1 6. And why 
not? Business is 50% better. 

Timid Must Be Taught 

That Super-Six Is Tame 

EVERY once in a while we gather a hint 
from some quarter or another that we 
have built too good a car in the Hudson 
Super-Six. Actually its great power, its 
super-deeds in speed, endurance, hill-climbing 
— in fact its whole record-wrecking career are 
presented now and then as a reason why a 
prospect won't buy. It is regarded in these 
timid quarters as a thing of violent power, 
which has spent its dissolute young life in 
wild jamborees of record-busting and uncon- 
trolled bouts at the wassail bowl of victory. 
Throw three good stiff pegs of gasoline under 
its belt and it is likely to run willy nilly from 
New York to San Francisco, climb or vault 
over Pike's Peak as the fancy strikes it, 
whirl around Omaha and Tacoma speedways 
long enough to win a couple of races, and 
wind up in Honolulu with a headache — all 
without consulting the driver in the least. 

With a little more regard to the facts, the 
Super-Six, we have discovered, is really held 
in a little fear and awe by some people, who 
know of its prowess. They argue rightly 
enough that they don't want to burn up the 
speedway, win a race up Pike's Peak or trek 
across the continent in five sleeps. One case 
in point came up recently with one of our 
Western dealers. A young man had made all 
arrangements for buying a Super-Six Speed- 
ster, except the little item of paying for it, 
which was to be attended to by his parents, who 
were provided by Heaven for such purposes. 

The boy's mother came to pay for the car. 
She was a gentle little woman, delicate and 
full of affection and motherly concern for the 
blood of her blood. "Oh," she said, "not one 
of those dreadful Super-Sixes. It fairly stops 
my heart to read of what they do. I wouldn't 
want to trust my boy in a machine of such 
frightful power and speed." And a good deal 
more to the same effect said this little mother, 
all clearly indicating that she believed the 
Super-Six, with malice aforethought, would 
take her boy out for little 104-mile-an-hour 
spins, and so on. 

Now this dealer tactfully showed the 
mother that the Super-Six could be as gen- 
tlemanly and well-behaved as any of the cars, 
which go in strong for advertising how kit- 
tenishly they "purr" along, etc. He showed 
her that the Super-Six could be geared so as 
to deprive it of abnormal speed, and at the 
same time add to its power on the hills. He 
demonstrated how handsomely the car acted 
in traffic, how responsive it was, how smooth 
and flexible. And he ended by making her 
as great an enthusiast for the Super-Six as 
her son was. This dealer never fails now to 
carefully explain to his prospects during his 
argument that the Super-Six is first and fore- 
most a car for supreme performance in ordi- 
nary use, and that the very quality that 
makes it so, enables it to win every sort 
of contest it cares to enter. 

Despite care in advertising we know other 
people who have received the same impression 
of the Super-Six as this old lady. It has done 
these awful things such as breaking all the 
records and climbing all the hills. And 
Douglas Fairbanks is a wonderful, wonderful 
fellow, and interesting and all, and it wouldn't 
be the same world without him. But all the 
same, socially speaking, we don't want 
Douglas hanging from our chandeliers, while 
we are pouring tea, nor kicking our doors 
in to stop Filbert Montmorency from parking 
one of his polished kisses on the cherry lips 
of the struggling maid. And by the same 
token we admire the Super-Six for the splen- 
dor of its brute strength, its matchless en- 
durance and fortitude, its uncanny speed. 
But the more timorous of us may even be 
afraid to investigate it, and so never learn 
the docile, disciplined, thoroughbred behavior 
of the Super-Six in ordinary service. Hudson 
dealers should always make sure that their 
prospects don't go away with the idea that 
the Super-Six is too powerful to be safe. It 
is probable that they will not express that 
fear even though they have it. So it is a good 
idea to suggest it yourself and show its fallacy. 

Twenty-a-Minute Read Super-Six News 

THE Hudson Company has just received 
a report of an interesting experiment in 
Dallas, Tex., designed to test the at- 
tractiveness and interest-holding powers of 
the Hudson Super-Six News Pictorial. The 
letter in part follows: 

"In order to prove the attention-arresting 
powers of the Super-Six News I had copies 
placed in 6 different store windows. I had a 
man stationed at each place to count the 
number of people that would stop and look 
at same. In one hour from 12 to 1, mid -day, 
1141 people stopped to look at the Super-Six 
News at the 6 different places. Just think of 
having our product called to the attention of 
that number of people in 60 minutes at such 
small cost. 

"A very prominent doctor in New Orleans 
told me that in his reception room more 
people looked at the Super-Six News than at 
any other paper or book that he had on his 

table " 

This letter enumerated other instances of 
a similar nature showing the interest that the 

Super-Six News evokes wherever circulated. 
We believe it is one of the strongest features 
of the Hudson advertising campaign, in fact 
the very backbone thereof, because it con- 
tinually solicits Hudson business among a 
selected reading circulation, and we believe 
therefore is the most highly concentrated 
advertising medium in the United States. 

The Dallas test, which by the way was not 
inspired by the factory, was just an illustra- 
tion of how the News appeals to the general 
public. In the 60 minutes of the test 1141 
people were checked reading those 6 copies 
of the News — presumably busy people too, 
as they were taken at noon. That is almost 
200 to each copy of the News exhibited, or 
more than three people a minute. Not more 
than three people can conveniently read a 
publication of that size at one time, and it 
would require at least a minute to read a 
two-page paste-up in the window. So we 
might say that those six copies of the Super- 
Six News played to a full house during every 
second of the time they were displayed. 

Grow With the Nation 

(Continued from Fir at Page) 

Your lists of prospects should have many new names 
during the weeks and months ahead. A prospect list 
that doesn't turn over rapidly is almost as accurate a 
barometer of business as goods on the shelf that stay 
there. You should not be content with revising that 
prospect list at the same speed as formerly. 

There are more people buying automobiles; there are 
more who can afford to buy; there are more who must 
buy now within the Super-Six price range, and there is 
more money now wherewith to buy, than ever in auto- 
mobile history. Your prospect list should reflect these 
facts. If it does your sales will register higher, your 
business will be expanding — and you will be growing. 

Page Two 

Digitized by 



Public Read Press; 
Advertise There 

SOME time ago THE TRIANGLE pub- 
lished an article on the shifting of public 
interest from magazines to newspapers 
as the principal literary diet, and indicated 
its intention to decrease advertising in na- 
tional magazines and strengthen its news- 
paper campaign. 

We have secured the most accurate check 
possible on the public's literary tastes, in a 
report from the National Advertiser's Re- 
search and it indicates a disparity in favor of 
the newspaper far greater than we had 

The report of the National Advertiser's Re- 
search bureau is based upon inquiries to the 
public librarians of 1 1 1 principal cities of the 
United States, in 42 of the states. Of course 
some of the librarians patently made no 
careful examination of the question, but 
others made a thorough check and report. Of 
those whose repot ts were considered worthy 
of weight 63 reported an abnormal increase 
in newspaper interest and 14 reported no 
noticeable change, the latter indicating evi- 
dently a lack of observation. 

In regard to fiction magazines (which in- 
cludes all but reviewing periodicals or maga- 
zines devoted to mechanics, theatres, sports 
or some other particular field of human 
activity) 20% of the librarians reported a 
decrease of interest. In non-fiction writings 
of all descriptions, including newspapers, 96% 
of the libraries report a big increase in public 

Even if we had not our own powers of 
observation, these figures show beyond dis- 
pute that the newspaper has blanketed the 
field of public interest, and that magazines 
have taken a secondary place as mediums 
for placing a message before the MOST 

Of course the war and war conditions are 
responsible for the greatly enlarged field of 
newspaper readers. People have little pa- 
tience with fiction, the most red-blooded of 
which seems pale in comparison to the 
momentous news of world events. For every- 
one feels that the war can no longer be (if it 
ever was) a matter of personal difference to 
him. For the fortunes of the great war game, 
taking sons and cousins and brothers and 
husbands and fathers, taking great sums of 
money, taking personal liberties in the interest 
of the republic are matters that his heart 
inquires for and which the newspaper alone 
can satisfy. 

We are anxious that the Hudson message 
keep on the crest of public interest. There- 
fore we want to keep it in the newspapers. 
Hudson dealers will find it pays best. 

Hudson in Movies 

WHEN the forthcoming Metro mov- 
ing picture play, "The Slacker" is 
thrown on the screen of shivering 
tin-types, automobilists will recognize several 
Hudson Super-Sixes in leading parts. (Quite 
natural for the Hudson to take leading parts). 
The machines are the property of the Metro 
players. The Hudson racer which Walter 
Miller, who plays the part of "The Slacker," 
uses is owned by the director and author of 
the play, William Christy Cabanne. Some 
exciting speed chases are shown in the film, 
— but they never catch the Hudson, which is 
true to life at any rate. 

It's a Bear 

Geo. A. Stevens, proprietor of the Stevens House at Lake Placid, is a practical 
naturalist. He devotes a great deal of his time to the training of animals for his 
own amusement. This picture shows a trained bear which Mr. Stevens is trying to 
instruct in the operation of a Hudson Super -Six. 

Hudson Takes His Eye 

THE new Hudson Speedster captures the 
eye by its smart, eager-to-be-out-and- 
going appearance, as well as through 
brilliant performance. Here is the letter of 
a man who owned practically a new car of 
another make but after one glimpse of the 
Hudson Speedster went straightway and 
bought it after disposing of his other car. 
Hudson Motor Car Company: 

Gentlemen: — Have bought a new 1917 
Hudson Super-Six Four-Passenger Speedster 
with regular equipment, $1825 F. O. B. 
Jacksonville, Fla., and am tickled to death 

with same. I bought a Six about six 

months ago and ran same for some 1500 
miles, and it was a good car for the money. 
But I couldn't stand it when I saw that 
Hudson 4-passenger, as I knew just what the 
Hudson cars were. 

So while my car was new and in 

good shape I took the chance to sell it. The 
Hudson attracts everybody's attention. Gee, 
it's some fine car. 

Yours very truly, 
Charles V. Gailer, Daytona, Fla. 

Super-Six Wins Again 

APPARENTLY there are still people 
who believe the Hudson Super-Six 
' can be beaten. For every now and 
then some one turns up and dares the Super - 
Six to race. The results are monotonously 
the same — the Super-Six wins. 

The T. C. Power Motor Car Co. of Helena, 
Mont, sends in the latest account of one of these 
road desperadoes trying to lift the Hudson 
laurels. The car opposed to the Hudson 
Super-Six was of 90 H. P. According to the 

"The race was staged from the center of 
the City of Boulder, Mont., to the top of 
Boulder Hill (20% grade), a point nine miles 
from Boulder and return. J. Stanley Smith 
drove the car opposed to the Hudson. The 
racers started on the gun from the center of 
the city and raced along the road over 
Boulder Hill, one of the most dangerous 
roads in the state for fast driving. The 

Hudson ran away from the and led 

the race all the way. The Super-Six despite 
the 20% grade covered the course of 18 
miles in 18 minutes — a mile a minute. 

Hudson Held in Favor By Japanese 

Keep Before Your Prospects 
the Certain Price Rise which is bound 
to again affect the automobile market 
before many weeks. Now is the best 
time to buy that the public may see 
for years. 

TALES of the Hudson come home from 
far places, through such unexpected 
mediums that we often wonder how 
many of them are lost in transit. We have 
just received from Paul B. Talbot, of the 
Corn Belt Farmer, a little item concerning 
the Hudson which he extracted from a 
letter from Japan. He says: 

"In reading a letter from my brother, 
who has just passed through Japan on his 
way to China, there was one bit of description 
that I thought you would be interested in. 
While in Japan he took a trip into the in- 
terior to get a close-up of the famous sacred 
mountain — Fujiyama. The party travelled 
some distance on the train and wired ahead 
for a motor. The car which awaited them 
at Koddu was a Hudson. I am copying the 
paragraph of his letter which refers to the 

Page Three 

Hudson as follows: 

After following the level for a little 
time the car, a Hudson, began to climb, 
and we found ourselves in a most pic- 
turesque valley; the road, centuries 
old, carved out of one side and a sheer 
drop to a raging mountain torrent with 
occasional waterfalls coming down the 
other side. The valley was damp and 
vegetation was dense. Cherry, peach and 
plum blossoms formed white and pink 
backgrounds to picturesque looking 
Japanese homes. After an hour's climb 
up this winding valley, the car behaving 
splendidly, we reached our destination — 
Fujiya Hotel. 

"I felt," continues Mr. Talbot, "that you 
would be interested to know that Hudsons 
were being used in the Interior of Japan." 

Digitized by 




The Term "Pleasure Car" is Non-Descriptive, 

Offensive to Many, and Without Dignity. 

We Should Bury It. 

IN war times the public of any nation is swayed by a 
word or a phrase. Many people make decisions of 
real importance guided by a slogan which is abso- 
lutely empty as applied to the subject in hand. Also 
they refrain from doing things which are perfectly 
innocent, and possibly very important, because there 
is the embargo of a meaningless phrase against it. 

We know many people have given time from really 
important work to do some trivial service which an 
elastic imagination could describe as "doing their bit." 

This is deplorable, but it is a fact. For instance, 
right now in the public mind there exists a thou-shalt- 
not attitude against pleasure as pleasure. Many people 
cannot excuse themselves for an evening of enjoyment, 
unless they can offer themselves some other reason than 
their selfish pleasure for so doing. Gum-chewing as a 
pleasurable avocation was once taboo. But when the 
manufacturers advertised that gum-chewing preserved 
the teeth, that provided the much desired alibi, and the 
nation resumed its ruminative habits. 

It would seem that now is an excellent time to dis- 
continue the use of the term "pleasure car" in describing 
all types of motors not used for heavy hauling. The 
term is not accurately descriptive. We think passenger 
car should be substituted. 

There are some over-sensitive people who would 
buy a "passenger car" but not a "pleasure car." They 
would feel the imagined disapproval of every pedestrian 
if they were to ride out in a "pleasure car" while the 
nation is at grips with the enemy. But in a passenger 
car their journeyings would be free from criticism and the 
puritanical proprieties would be preserved. 

It is our suggestion that the Hudson dealers and 
distributors take up this question with their local 
Dealers' Associations, and through them with the adver- 
tising departments of the various newspapers, to secure 
substitution of the term "passenger car" for "touring 

No newspaper certainly would offer the slightest 
objection to the change, if they knew the automobile 
industry desired it. 

It is only a question of having the request sub- 
mitted, backed by the authority of the local Dealers' 
Association, with a suggestion to the newspaper that it 
post notice of the change with its copy desk. 

There is always some secret hostility among those 
who do not possess towards those who do possess. Later 
in this war there may arise conditions when a sentiment 
against "pleasure cars" could very readily be aroused 
among those who do not own a car. We may have the 
professional "sturdy" congressman asking why gasoline 
should be permitted for people to drive "pleasure cars, 
when our boys are battling the foe," etc. This hostility 
would lose its point if directed against a "passenger 
car" however. Because people who at mention of 
"pleasure car" see nothing but Babylonian joy rides 
and hear in every engine exhaust the explosion of a 
champagne cork, would sanely enough see a "passenger 
car" as a sedate vehicle for the transportation of busy 
people upon their business. 

Will the Hudson dealers take the initiative in this 
matter? It appears trivial on its face, but it may mean a 
great deal to the motor car industry. Please send us a 
report of what you do and the results. 

Harrison Issues House Organ 

"The Primer" Has the Punch 

rr^HE PRIMER {pronounced pry-mer) is the 
t name of the newly launched house organ of 
the H. O. Harrison Company, the second issue 
of which has just come to THE TRIANGLE. 

A lot of speed here. Some of that old go- fast 
called "pep" or "punch" or "paprika" all the way 

through it. A little caustic maybe at some places, 
but you can find a nice menu of business truths 
on the bill and you can serve yourself if you will. 
We reprint The Primer* s contrasted summary of 
ear -marks that are found on good and on mediocre 


Carries a fountain pen — as well as a couple of clean order 

blanks in his pocket. 
Dresses neatly. 

Pays particular attention to his shirts. 
Gets a shave every morning before reaching the office — 

and gets to the ofnce a few minutes ahead of time. 
Gets a hair-cut once a week. 

Frankly tells his customers the truth without variation 
. or exaggeration. 

Programs his work fully twenty-hours ahead. 

Knows at the beginning of each day what is to be done 


during each working hour to best attain that which 
is most desired — namely, results. 


Talk too much. 

Chew gum considerably. 

Hesitate at boosting the house. 

Wear their hats a great deal. 

Lend their undivided attention to any conversation in 

the show room regarding "war" or "women." 
Frequently lunch at cabaret cafes. 
Make many verbal promises. 


Digitized by 





A Price Talk With Your Prospects 

There is Sales Clinching Power in the 
Super-Six Price Story 

THE Hudson Super-Six has a stronger competitive 
position today than ever. The most lucid argu- 
ment in business — the argument of manifest su- 
periority, plus price advantage — is in our hands. 

Fifty makes of cars recently have advanced prices. 
The upward surge, still ascendant, justifies our urging 
promptness in buying, for the price advantage to be 
gained, almost to the exclusion of any other argument. 

Some salesmen say: "I don't like to talk price too 
strongly to my prospect. He may resent it as an impu- 
tation that he is unable to pay a fair price, or is 'cheap- 
john' enough to put low cost ahead of quality. ,, 

We will agree with part of that. Active, intelligent 
men don't expect great values for little money. They 
also take pride in their judgment. And usually it is 
sufficient to quote your price and center your main 
efforts on the superior points of your product to commend 
it to his favor. 

But where interesting and unusual circumstances per- 
mit a concern to sell its product at a striking advantage 
in price over other cars, not only are we justified in em- 
phasizing the price argument, but we must assume that 
it is the chief point about which our prospects would 
like to hear. 

Exclude for the moment all other arguments in favor 
of the Super-Six and examine the weight of the price 
argument. Your prospect has several cars priced around 
$1600 under consideration. One of them is the Hudson 
Super-Six. The Super-Six price is based on the material 
market of a year ago, when costs were 100% less. The 
other cars have only recently been advanced to the 
$1600 price range because of advanced costs of raw 
materials. As cars they are not one whit better than 
when they cost $1250 or $1300. For that extra $300 in 
cost the buyer gets nothing whatever. He pays that 
$300 as a penalty for the manufacturer's lack of foresight 
in not buying materials when the market was at ebb. 

Don't you think it would be of prime interest to your 
prospect to know the car you offer him is priced on 
material markets of a year ago, when on every hand he 
sees manufacturers tacking an extra 20 or 25% cost on 
their products? 

Don't you think it would spur a lagging decision to 
know that the Super-Six too must advance in cost when 
its present supply of materials is exhausted? 

Here are some figures on the pig-iron market — a steady 
record of advances since last December. In December, 

1916 it cost $30 a ton. In January it advanced to $32; 
in March $34, in April $36, in May $40, in June $44, in 
July $54. 

That swift upward march of pig-iron is matched al- 
most step for step by advances of other materials that 
are used in automobile manufacture. They have not 
stopped. They are still rising. They are carrying motor 
prices up and up with them. It is certain that for years 
motor car values cannot be brought back to the present 
prices, if ever. 

For, after the intense demand for these materials for 
war's destructive purposes will come even greater de- 
mands for reconstruction. Cities, whole nations, must be 
rebuilt. Railroads laid afresh. Merchant fleets launched 
to supplant those destroyed in war. And think of the 
central empires, starved for materials by the allied 
blockade, demanding raw materials for the inevitable 
stroke they will make for commercial domination! 

To people who are thinking of buying a motor car at 
some time in the near future, an instructive talk on motor 
prices with reference to the peculiar advantage the Hud- 
son Super-Six enjoys, cannot fail to be interesting and 

The greatest opportunity of the individual salesman 
lies in the present situation. It is not a time for merely 
good sales campaigns, but for extraordinary individual 
effort. Every condition is favorable to a greatly quick- 
ened campaign. Hudson Super-Sixes are relatively more 
desirable than ever. But prospects must be informed 
of the new conditions affecting the motor market. The 
best work on this line can be done by salesmen. 

Every Hudson man should realize that present condi- 
tions cannot last indefinitely. Just now we have a price 
advantage coupled with the car that has outperformed 
all others. Salesmen who seize this special opportunity 
will progress. They will profit from the unusual oppor- 
tunity. They will receive the benefit of selling a majority 
of the limited supply of Super-Sixes that can be furnished 
under extraordinarily favorable conditions. 

Inevitably the price of Hudson Super-Sixes must go 
up before long. Then the price question may again be 
interposed by sales competitors. Between now and that 
time, however, the Hudson should absolutely monopolize 
the market for cars between $1200 and $2000. 

What share of the remaining allottments of Super- 
Sixes which can be sold at the present prices will you be 
satisfied with? 

Digitized by 




Fast Time on "Meanest Road" 

Super-Six special won two of the 
races in the Marquette, Mich., tourna- 
ment recently. All of the events were five 
mile sprints. The two races won by Strickler 
were by far the fastest on the card. A. 
Marmon won the first race of 5 miles in 7 
< minutes and 26 seconds. The Hudson 
did not contest in this race. Strickler in the 
Hudson special took the second race in 7 
minutes and 6 seconds, beating the time of 
the first race by 20 seconds. The time of the 
third race of five miles was 8 minutes flat. 

The Hudson special won the last race of 
the card in the fastest time of the day — 6 
minutes and 46 seconds. The time was extra- 
ordinarily fast for a half mile dirt track, 
which was heavy from rains. 

LIEUT. BERT HALL, and A. H. Patterson, the Hudson dealer at Stockton, Cat, and 
I driver of the Super- Six in many famous victories, were pals long ago, before Hall 
joined the aviation forces of France. Hall himself used to be a noted automobile race 
driver, but gave it up for the greater excitement of righting in the air. He has, on six 
occasions, received the highest honor medals of the French air service. He is now in 
America aiding in the instruction of American fighters. He and Pat were snapped 
together in front of a Hudson Super-Six. 

Hudson Racer in Two Wins 

IN Salt Lake City the motorists have a 
saying that "if you want to find out 
what kind of a car you own make the 
drive from Salt Lake to Denver through the 
Southern Wyoming route." 

Frank Botterill of the Botterill Automo- 
bile Company, Hudson agent for Salt Lake 
City, recently made the trip in fast time, but 
he is thoroughly willing to subscribe to the 
fact that it takes some car to stand up under 
the gruelling punishment of that road. 

"I drove my Super-Six roadster from 
Denver," said Mr. Botterill, "in spite of the 
rough going we made the 85 miles from 
Sunday morning to Monday evening. My 
roadster was in excellent condition despite 
the awful trip and the fact that it already 
has run 18,000 miles." 

Newspapers the Marketplace — The Nation Shops There 


WE wish again to direct the attention of Hudson 
dealers and distributors to the unusual currents 
which public interest follows in these days when 
the world's greatest drama is passing before our eyes 
with the preposterous haste and unreality of an improb- 
able cinema story. 

The nation is watching with an intensity that none of 
us ever before witnessed, the swift, vital rush of events 
that involves the fortunes of every individual, without 

The draft lists, the new taxation budget, the food con- 
trol bill, the meager details that tell of American troops 
landing "somewhere in France," the departure and ar- 
rival of missions with the fate of nations in their grip- 
sacks, the portentous events in Russia, the official 
reports that tell of a gain or a loss on the stubborn line 
in deadlock on the Western front — all these things are 
holding the interest of the American. 

And it is to the newspapers he turns to read them. 
Never before have so many newspapers been read as now, 
or so thoroughly. In peace times the newspaper is a 
good advertising medium. The events which seem in- 
significant now, the murder, the divorce scandal, the 
vice crusade, the hundreds of happenings of every day 
life — were sufficient to make newspapers well read. But 
now they are universally read. And today the news- 
paper is the best advertising medium covering a big 
general field, that money can buy. 

We wish the advertising heads of the various 
Hudson organizations throughout the country would 
read and digest the following information regarding the 
trend of public reading interest. It is supplied by the 
National Advertiser's Research, and is based upon re- 
ports furnished by the public librarians of 111 leading 
American cities. 


20% of the librarians report a decrease in 
interest in fiction magazines. 

96% report increase in newspaper reading. 

Knowing this change of interest we would show an 
unbelievable lack of advertising acumen not to mass our 
advertising power in the newspapers. More people are 
reading the newspapers. We may say we have a 100 
per cent audience in the newspaper, while nothing like 
that amount of interest can be claimed for magazines. 

If you were a merchant or a doctor or a dentist in a 
populous city, and of a sudden some great cataclysm 
caused the inhabitants to move away, and found a new 
city elsewhere you would also move away, and establish 
yourself in this new city. 

Our case is identical. Until recently the Hudson main- 
tained a great merchandising enterprise on the Main 
street of Magazine Advertising. But a great part of our 
population moved away (see report of leading librarians) 
and are now found in Newspaper Advertising (see report 
of leading librarians). Therefore we have followed and 
our great advertising enterprise is now located on Main 
street of Newspaper Advertising. 

We will continue to advertise in the national maga- 
zines, chiefly for the reason that we wish to continue to 
be represented therein; but we believe the selling power 
is now in newspaper advertising and we want to con- 
centrate most of our attention on this medium. We 
know that a great many of the alert advertising man- 
agers of Hudson organizations are using the newspapers 
with great effect, and thoroughly appreciate the extra 
pulling power they afford in these times. But we want 
every Hudson campaign to have the force and impact 
of the nation-wide organization striking at the same time. 

You will find the newspaper your best advertising 
medium so long as world events are completely filling 
the public eye. 


Hudsons Clean Up in Hill 
Race Tournament 

HUDSON Super-Sixes won two of the 
principal events in the big hill-climb 
tournament held July 28 at Livonia 
Hill, Rochester, N. Y. More than 5,000 
people witnessed the hill races. The meet 
was held under the auspices of the Rochester 
Automobile Club, and was sanctioned by the 
•A. A. A. 

Fred J. Lennox, driving a Hudson Super- 
Six, made the half mile climb in 44 seconds. 
This was the principal event of the day. 
The nearest competitor to Lennox finished 
4/5 of a second behind. The hill is a com- 
paratively short climb, but considered a 
difficult one. The 4/5 of a second advantage 
held by the winning Hudson does not look 
big until measured in lineal feet. It repre- 
sents just 60 feet clear between the Hudson 
and the second car, and that gain was made 
in a half mile spurt. 

By all odds the most interesting event on 
the card was the event for women drivers. 
This was won by Miss Ruth E. Calkins in a 
Hudson Super-Six, defeating five other 
entrants. A special interest attaches to 
Miss Calkins' performance as is revealed in a 
letter from Mr. H. E. Sunderland, sales 
manager of Ailing & Miles, Inc., Hudson 
agents for Rochester. 

"In the ladies' event," writes Mr. Sunder- 
land, "Miss Calkins, not being able to reach 
the pedals properly, could not get into second 
speed gear and was obliged to drive the hill 
on high, finishing at the rate of 65 miles an 

Harrison Company Opens 
Mission Salesroom 

THE H. O. Harrison Company, Hudson 
distributors for San Francisco, has es- 
tablished a new salesroom for the Hud- 
son Super-Six in the Mission district. It is 
under the management of H. A. Oliphant. 

In giving his reasons for establishing these 
sales rooms Mr. Harrison said: "The Mission 
district is a community by itself. Its resi- 
dents can find all their needs without ever 
overstepping its limits. As every other line 
of business has been successfully conducted 
there I deemed it the part of enterprising 
salesmanship to establish a line of motor cars 
there also." 

Climbs Pike's Peak in 
Snow Storm 

MOSS PATTERSON of the Patterson 
Motor Car Company, of Ardmore, 
Okla., received a wire from Mr. Tom 
Cooper, who recently started on a Western 
tour that he climbed Pike's Peak in a Hudson 
Super-Six on July 5, without the slightest 
difficulty, despite the fact that he had to 
drive through a snow storm near the summit. 

Sea Going Hudson Trims Tribe of 
Finny Motors 

Super-Six Speed Boat Breaks Record Around Catalina Island 

BEING a giant is a lonely business. Alexander was bored to death with 
this old world after he had licked it to a frazzle, and the historian re- 
ports he sighed for other worlds to conquer. President Wilson holds 
the most exalted political position in the world. Yet he expressed a wish to 
masquerade behind false whiskers and commingle with his fellow men, in- 
cognito, and not isolated by his greatness. 

This, ladies and gentlemen, is by way of a little preface of explanation, to 
the new record-breaking role in which the Hudson Super-Six next appears. 
It combines in a way the ambition of Alexander, for the performance is in a 
new sphere, and it comes enshrouded in mystery and counterfeit whiskers, 
which neatly fits the case of Mr. Wilson. 

Mystery IV. on July 21, won the annual 
speed boat race around Catalina Island. 
The mystery about the Mystery IV. was 
that it was equipped with a Hudson Super- 
Six automobile engine. Not only did it 
win the race from the fastest craft in those 
waters but it set a new record for the course. 

Super-Six endurance won this race and 
set this record, just as it is responsible for 
most of the other Hudson victories. The 
Los Angeles Tribune in reporting the victory 
of the Mystery IV. comments on the re- 
markable showing of the Hudson equipped 
speed boat, especially in regard to the en- 
durance it displayed. 

The Tribune story, which was a telegraphed 
news report of the race, follows in part: 

"The Mystery IV. proved the conqueror 
in the annual speed boat race around Cata- 
lina Island today. This speedy craft not 
only won but set a new record for the course. 

The Ethel A. finished second, coming in 
20 minutes behind the Mystery IV. Joe 
Fellows in his Fellows III. was in hard luck 
for he was forced to drop out with engine 
trouble. He was leading by a scant margin 
on the far side of the island when the strain 
of the pace forced him to drop out. The 
Waga, the fourth speed boat entered, went 
out early in the race with engine trouble. 

The Mystery IV. is one of the prettiest 
craft ever seen in the Southland. It is 
equipped with a Hudson Super-Six automo- 
bile engine. It is quite unusual to have an 
automobile engine drive a motor boat on 
account of the great strain. 

However the Hudson engine went through 
the 66 miles of choppy sea without a falter. 

Wherever endurance is called for, whether 
on transcontinental run, on the speedway, 
in the strain of speed boat racing or in the 
ordinary service of automobile requirements, 
the Super-Six stands supreme. 

It may be that we yet will have to send a 
Super-Six engine up in the air to find further 

For the Hudson Super-Six knows the 
lonely penalty of being a giant. It has made 
the fatal mistake of breaking all the records, 
and no other car apparently can make a 
better one for it to shoot at. A few years 
ago many makes of motors were engaged in 
the energetic pursuit of records. All America 
looked like one gigantic automobile "field 
day" with automobiles sprinting after endur- 
ance, speed, transcontinental and hill-climb 
records. Then the Hudson Super-Six came 
and in quick succession took every record 
that was considered worth trying for. Also 
it destroyed all interest in competitors. 
Its records were so decisive, so clearly evi- 
dence of super-strength that it took all the 
fun out of the game for the other fellows. 

This year the Super-Six went out on the 
speedway. For a number of years other 
cars, built at great cost had been patiently 
building up records, fighting tooth and nail 
for supremacy. So keen and close was the 
competition that one make of car would 
hold a record on one speedway while the 
mastery of other speedways would be 
divided up among other makes. 

The Super-Six, without any great ex- 
pectations, and interested only in proving 
endurance on the speedway, went into racing. 
Driving at terrific speed and stopping only 
for tire changes it broke record after record, 
and added to its other trophies, the title of 
Speedway Champion. 

It would seem time for the Super-Six to take 
a seat with Alexander and sigh in sympathy 
for other fields of conquest. It had won all 
the records. There was nothing to do, unless 
it wanted to play solitaire and go after its 
own records. But wait! 

The land was conquered, but there re- 
mained the sea! So the Super-Six went to 
sea. And, as everywhere else, it signalized 
its advent to the new element by breaking 
a record. 

Frank Garbutt's speedy motor boat, the 

The Short Cut to Greater Sales 

(Concluded from back page) 

campaign in conjunction with personal calls would in- 
crease the number of prospects each salesman could 
solicit, and increase his selling abilities. 

The salesman may say that "conditions' ' in his town 
are not favorable to the use of the telephone for calling 
on prospects. The New York salesman saw objections 
to the campaign in New York, too. But he had the 
imagination to see the advantages, too, and the inge- 
nuity to convert them successfully. 

We don't believe the salesman who takes up a tele- 
phone campaign merely to avoid the harder work en- 
tailed in making necessary personal calls, will find much 
success in it. It is the salesman who is keenly conscious 

Page Three 

that he could cover more ground and work more effec- 
tively if he were able to save time, who will make good 
by the liberal employment of the telephone. The sales- 
man jealous of his time will know the advantages of 
building himself up to handle part of his list of prospects 
by telephone, thereby gaining more time. 

To Hudson dealers and salesmen who feel that they 
could progress faster if they could save more time, this 
method is recommended. It has been proved effective. 
Nor is it one of those things that go in New York and 
fail elsewhere. Hudson salesmen in many cities have 
proved it. You can build yourself bigger in this way too 

Digitized by 



The Short Cut to Greater Sales 

Telephone Campaigns Cover Much Territory, and Net Many 
Prospects. Imagination and Vigor Build Bigger Business. 

ARTISTIC temperament, which is something be- 
tween a fit and a start carelessly wrapped up in a 
flowing Windsor necktie, coolly assumes that it is 
the possessor of the only authentic imagination in 

Yet imagination is the essence of Business and the 
successful business man must employ it to even greater 
extent than the fiction writer, the artist or the poet. 
We hear that business is a matter of cold facts and that 
success belongs to him who deals with it as such. 

Business success is Imagination plus the vigor of 
action. You will find more imagination in "the great 
Northwest empire that Jim Hill built," with steel and 
brains than you will find between the covers of any book. 
Imagination built the great fortunes of Carnegie and 
Rockefeller. You will find it has guided the growth and 
destiny of every great enterprise. 

It will continue to dominate the progress of the world. 

In no business is imagination so essential to success or 
so rich in reward as in merchandising. Imagination 
founded the great mail order houses that do millions of 
dollars' worth of business each year. Imagination is the 
power to plan and construct. Add executive ability 
which is the power to fulfill those plans with the men 
and materials at hand, and you have success. 

To come nearer home, to the automobile field, we have 
numerous examples of success which men have made by 
departing from old methods and making new paths to 
their objective. 

There was a New York automobile salesman — a Hud- 
son salesman — who found his chance for sales restricted 
by the number of calls he could make. He knew that 
other conditions being approximately equal, the greatest 
number of sales would result from the greatest number of 
prospects solicited, provided the medium was satisfac- 
tory. This man calculated that to call on 10 prospects 
involved so much time spent in transit, so much time 


"cooling his heels" in the vestibule of his prospect's 
office, so much time involved in the approach and the 

He planned a telephone campaign. It had these ad- 
vantages: Quickness of getting into communication; in- 
finite possibilities of reaching prospects at any distance 
or at any time; the advantage of directness and compres- 
sion of remarks which the telephone induces; the ad- 
vantage of claiming priority in the prospect's attention, 
no matter who is in the prospect's office at the time. 

It had these disadvantages: The prospect might feel 
that a telephone call did not show the consideration or 
the interest that a personal call evinces; direct personal 
contact is absent; the prospect's chances for closing an 
interview without a fair hearing are increased. 

The New York salesman went ahead with his plan 
after weighing its advantages and disadvantages. He 
cultivated a "telephone personality." He learned how 
to put persuasiveness and selling force into a telephone 
conversation. And this year, up to the first of July he 
had sold 167 Hudson Super-Sixes by his telephone cam- 
paign alone. 

He always opened his campaign by securing the con- 
sent of the prospect that he use the telephone to present 
his argument. Thus: "Mr. Jones if you have no objec- 
tion to my calling you on the telephone in connection 
with your possible purchase of a Hudson Super-Six, etc." 

This consent secured he has an entree which is swift, 
and can be used at any time without giving offense. He 
can cover a great amount of territory, and keep the 
Super-Six before a great many people, without leaving 
his office. The 167 sales for half a year bespeak his 

Other Hudson men have used telephone campaigns 
with success also. We believe every Hudson salesman 
could use it to advantage. By that we do not mean that 
personal calls should be abandoned. But a telephone 

Four Digitiz49^^¥©<^^l)C 




Time to Strike! 

We Have Made the Greatest Opportunity in Motor History. 

None Should Fail to Seize It 

HUDSON luck!" is the expression we hear 
frequently in reference to the fact that 
we have sufficient materials bought in a 
favorable market, to continue production of 
Super-Sixes at the same price, while practically 
every well known car in the market has ad- 
vanced from 20 to 25%. 

More than one Hudson dealer has ascribed 
the present commanding price position he holds 
among chagrined competitors to fickle Dame 

But is it "luck"? Isn't it rather the logical 
advantage that a strong, well-planned organiza- 
tion, doing the greatest amount of business, will 
always hold over smaller organizations? 

This advantage is expressed in innumerable 
ways. An established, vigorous business, the 
leader in its field, will have the confidence of 
the public; better credit with business men and 
bankers; the trust of people who buy its com- 
modity, knowing there will be no early demise 
of an ailing parent to leave an "orphan" on 
their hands. Strength gathers strength to itself. 

Just now the Hudson is able to sell Super- 
Sixes at the price established last January, while 
51 cars have been forced to advance prices. The 
answer is not the luck of a materials market in 
anarchy. The answer is the "long plan," by 
which every great business profits. 

We knew we would build so many cars this 
year. We were financially able to buy the 
materials in advance. We were confident 
enough to make the purchase. Now we hold 
an earned advantage. 

It should be the business of every member 
of the Hudson organization to follow up this 
advantage with the utmost energy. An equal 
car value has never been in the market before. 
It is an unusual situation, created by unusual con- 
ditions. It is in such a situation that the work 
of individual salesmen and sales organizations 
shows most brilliantly, and pays most gener- 

ously in reputation and increased commission. 

It is readily conceivable that in the present 
situation a Hudson sales organization in one 
city, by grasping the full import of this oppor- 
tunity, and vigorously putting it before motor 
buyers, will sell a great many more cars than an 
organization in another city, which normally 
outsells it, but has not responded to the new 

There is one danger into which a salesman 
or a sales organization may fall. They may 
argue the point out clearly, thus: The Hudson 
has out-performed all other cars; its achieve- 
ments are widely advertised; the public know 
it; it out-sold any other fine car when the price 
advantage was not so great. Therefore, jiow 
that the price advantage is clear-cut and beyond 
dispute, it should be necessary only to take 

Academically that sounds reasonable enough. 
Actually we know that despite the most in- 
tensive advertising and publicity a great many 
people remain blind to opportunities of this sort 
unless the. case is laid before them personally 
as something affecting them personally. 

The same lack of self-consciousness which 
makes a certain type of man think the preacher 
is knocking everyone but him, also makes a lot 
of readers impervious to the written word. 

The Hudson salesman who can tell the story 
of the Hudson price intelligently to his prospect, 
answer his questions intelligently and show him 
in figures why the Super-Six is by far the greatest 
car value in the market, will almost surely bring 
his decision to a Super-Six. 

The time is already in sight when the Hud- 
son, too, must advance its price. The oppor- 
tunity to salesmen to sell Super-Sixes under such 
advantageous circumstances is passing. 

Some salesmen are going to make a lot of 
money and a bigger reputation out of this oppor- 
tunity. What will your ledger say? 

Digitized by LjOOQ iC 


Super-Six Leads Vets 

THIS Hudson Super-Six headed the recent veterans' parade at the G. A. R. En- 
campment held in Bloomington, 111. It was chosen for the parade marshal's 
car by Fred Dick, son of the civil war veteran, Gen. Geo. F. Dick. Among his 
passengers are Gov. Lowden, right rear, Ex-Gov. Fifer, left rear, and Former Circuit 
Judge Meyers. 

Lawyer Puts Hudson Through 
Stiff Test 

WE can imagine nothing more trying 
to the temper and equanimity of an 
automobile than to be cross-ex- 
amined by a lawyer. The legal mind is piti- 
less, prying, critical. And it exacts the ful- 
fillment of contract — as advertised. 

Yet Harold A. Scragg, junior member of 
the legal firm of Scragg, Scragg & Scragg, of 
Scranton, Pa., put his new Hudson Super- 
Six through an excessively rough trip, and 
thereupon took up his pen — or stenographer 
— and deposed as follows: 

"I want to take this opportunity to 
tell you of the wonderful performance of 
our Hudson Super-Six on our trip to 
Madison Barracks last week. From 
Bingampton, N. Y. to Cortland we 
took what is known as the 'short route* 
which is the road passing through the 
'narrows.' It was almost impassable, 
numerous cars being stuck in the mud 
along the way. It was with some fear 
that I attempted to drive over this road 
on account of its extremely bad condi- 
tion. However the Hudson Super-Six 
came through in fine style with no trou- 
ble whatever and I am sure that any 
car that will stand the hardship of such 
a road for such a distance, carrying a 
very heavy load, will go any place and 
over any road that any automobile can 
go through. I assure you I was more 
than satisfied with the performance of 
the car in every respect. I travelled a 
distance of over 800 miles in four days 
and carried a very heavy load. I am 
now very thoroughly convinced that 
the Hudson Super-Six is as good, if not 
better, than any car in the market." 

(Signed) Harold A. Scragg. 

Fair Swap 

It's the Winning Rule in Used Car Deals 

THE basis of any sale is confidence in the article 
traded. But confidence must reach back of that. 
It must extend to the salesman. 

As a whole the automobile business is one of the 
cleanest in America. It is conducted on a high plane, 
and with honor. If any branch of it abuses the con- 
fidence of the purchaser, probably it is the used car sales 

We don't mean intentionally. But the abuse creeps 
in, and possibly it might reflect on the new car sales, 
but we have no evidence that such is the case. It 
happens quite naturally. 

The salesman offering a new Hudson Super-Six to a 
prospect knows that he is selling a fine car that will do 
all claimed for it, and delight the purchaser without 
fail. The salesman is perfectly honest. There is no 
reason to be otherwise. 

Now the same salesman disposing of a used car 
would be inclined to over-do it. His own confusion as 
to what the used car actually can do would be partly 
responsible, because not knowing he would inevitably 
give the car the benefit of the doubt and boost it a 
little. That very fact undoubtedly is responsible 
for a lot of the extravagant claims made to prospects 
about used cars. 

But how much of it gets over with the prospect? He 
sees a car that evidently has done plenty of service. 
The speedometer registers up around 10,000 miles. 
But the car looks as if it had a lot of good service in it 
still. Imagine that prospect's feelings when the sales- 
man says: 

"That car is almost as good as new. Put a new 
coat of paint on her and she is new, by George!" 

That prospect is hurt. His self-respect is injured. 

He says to himself, "Well, do I look like such a boob 
as that? Maybe I better go take the straws from 
behind my ears." 

He has lost confidence in the salesman also, and that 
feeling goes straight through and includes the car in 
this breach of faith. 

A certain dealer who has had great success in handling 
used cars, as any dealer must who expects to sell new 
ones, has adopted a homely sort of fashion for presenting 
his used cars. He advertises them in that homely 
style. His salesmen discuss them with prospects in 
that same manner — just like having on easy slippers 
and no coat. 

"These cars aren't new. They have been over the 
ground a lot — the speedometers will show how far. 
That one over there has a bent fender, some of the paint 
is off, and the tires are nicked up here and there. But 
the engine is sound and all the working parts are work- 
ing parts, and there is a lot of service left in it yet." 

He is stating merely the visible facts — facts that 
can't be concealed from a prospect with eyes and gump- 
tion. Yet he wins the confidence of the prospect. 
He doesn't try to tell the prospect that which his eyes 
see isn't so. He confirms what the prospect's eyes 
cannot fail to see, and wins his confidence thereby. 

That confidence helps his sales. He is moving cars 
all the time. You couldn't get that man to say "This 
car is as good as new," because he is too shrewd a busi- 
ness man and also he has new cars to sell himself and 
such a comparison doesn't help either end of the busi- 



Digitized by 



Hudson Quits Racing 
Because of the War 

THE Hudson Company has decided to 
v/ithdraw the race team which pre- 
sented the Super-Six on the speedway 
this year with such gratifying success. The 
step caused the greatest regret in all quarters 
interested in motor racing. It was thought 
possible at first that Ira Vail and Ralph 
Mulford, two of the star drivers who piloted 
the Hudsons in their sensational campaign, 
might purchase the cars and continue to race 
them, but the Hudson Company decided 
adversely to this proposition. 

Sheppard Butler of the Chicago Tribune, 
which has one of the best edited and most 
widely read automobile sections in the coun- 
try, said of the Hudson withdrawal: 

The Hudson Motor Car Company 
has abandoned racing. "We don't 
want to contribute to distractions in 
war time," an official of the concern 
wires from Detroit, "and we are sat- 
isfied with our success. We have 
taken three firsts in six races and not 
worse than second in any. In 24 
starts all our cars have finished ex- 
cept that of Patterson, which met 
with accident in Chicago." 

The Hudson racing team, formed 
late last winter, has been in many 
ways the most elaborately organized 
aggregation ever campaigned on 
American speedways. It had its 
manager, its consulting engineers, 
its special railway cars, its advance 
agents and all the paraphernalia of 
a compact little army. 

That it should withdraw abruptly 
in the middle of its first season, and 
with the fortunes of the game setting 
strongly in its favor, is perhaps the 
biggest surprise of the year in the 
automobile world. It will be a blow 
to those of the speedway promotors 
who believe that motor racing should 
go on, war or no war, but there are a 
lot of people who will approve the 
company's decision, not only as 
shrewd business, but as a bit of 

It is beyond question that to continue 
racing in the face of war time conditions, 
that compel many of our young men to go 
overseas to fight on foreign soil, would be 
considered in bad taste by many Americans, 
and possibly might be made the basis of 
attack -on the automobile industry as a 
whole. Though the actual harm which could 
result from racing is not apparent, it would 
be a source of offense to many. Conse- 
quently the Hudson did what it considered 
the American thing to do — it withdrew out 
of consideration for the feelings of America. 

But the racing season, short though it was, 
richly rewarded the Hudson fleet with honors. 
It has demonstrated afresh the Hudson en- 
durance, and in a vivid way, to the American 
people. And that, after all, was our chief 
aim in racing. 

Speedboat Wins With Hudson Motor 

U-BOATS ahead? Nope, only another record. This is the "Mystery IV," Frank 
Garbutt's speedy motor boat, which, equipped with a Hudson Super-Six 
motor, recently won the Pacific Coast classic race around Catalina island. 
It cut the previous record almost two hours! That is stepping some for a motor 
that is taken from its intended place in an automobile and pitted against the swift- 
est marine motors. Only two of the four boats entered finished. The "Mystery 
IV" finished more than 20 minutes ahead of the famous Ethel A. 

Hudson Advertising Praised as Clean, Candid, Strong 


THEN advertising returns no trade, 
no profit, it is as seed fallen upon 
sterile ground. Yet the Hudson 
advertisement, which met the eyes of the 
writer of this letter, returned us no direct 
profit. Still, if you read the letter, we believe 
you will agree with us, that even here it was 
not altogether wasted: 
Hudson Motor Car Co., Detroit, Mich. 

Dear Sirs: — In the many magazines and 
journals that I read, naturally I come across 
many automobile advertisements. But as I 
have not yet felt justified economically in 
purchasing a car, I have never given serious 
attention to any of the automobile ads., until 
I picked up my "Farm Journal" of August, 

I glanced at the advertisement on the back 
page with no intention of reading it in detail. 
But I did read it in detail even to the third 
time. It has the earmarks of truth and 
candidness without unnecessary embellish- 
ments. If I ever purchase a car that adver- 
tisement has already sold me the Hudson 
Super-Six. Of course your object is not to 

THE Hudson-Phillips Motor Car Com- 
pany, distributors for St. Louis terri- 
tory, have recently added a handsome 
new service truck to their service department. 
A. J. Clarey is in charge of the service de- 
partment, and is responsible for the innova- 
tion. The service crew are clad in white 

interest moneyless people with your adver- 
tisements, but because of its peculiarly inter- 
esting features I wanted to tell you how 
convincing your advertisement is to me. 

Of all the cars I have ever seen advertised 
that is the one I would buy. None of the 
thousands of automobile advertisements I 
have seen have commanded my attention as 
has this one. I am, 

C. Dearman, Tulsa, Okla. 

The Hudson advertising has emphasized 
plainness of statement and avoided generali- 
ties and claims which we did not have per- 
formances to prove. People can distinguish 
between an advertisement that rings true, 
and one that is humbug. There is nothing 
that pays quite so poorly for the effort ex- 
pended as a policy that attempts to hoodwink 
the public. An untruthful advertisement 
cannot conceal its falsity. 

That sincerity in advertising is appreciated 
we all know. We just printed this letter to 
show that it is admired even by readers who 
have no immediate interest in the article it 

uniforms, which have come almost to be the 
universal uniform of Hudson service. 

Hall Says Super-Six Should Fly 


If TE have received a great many replies to our request for 

YY Hudson records in inter-city runs, hill-climbs, and other 

tests. Yet we know that the Hudson holds more than 

these, and therefore are reluctant to get out any advertising or 

publicity until we can get the list complete, or nearly so. 

If you have not sent in the Hudson records from YOUR terri- 
tory, please do so at once. It will be worth a great deal to the 
Hudson as a whole, and the publication of a record held by the 
Super-Six in your territory will help you locally. Please address 
such communications to the advertising department. 

> ERT HALL, the noted American avia- 
tor, who won highest honors in the 
Lafayette Escadrille, but who formerly 
was a star driver on the American speedway, 
is an expert motor authority. During his 
recent visit to America, much of which was 
spent on the Pacific coast, he took oppor- 
tunity to examine the Hudson Super-Six 
engine, and expressed surprise and admira- 
tion for the manner in which the Hudson 
engineers have reduced vibration and friction. 
"The principle of that engine would make 
a great motor for aviation," said Lieut. Hall. 
"Minimized vibration is of course of greatest 
importance to a motor car. It means more 
power delivered and it means a car will last 
longer and endure more. But it would mean 
a great deal more to the air-plane. I should 
like to see that principle applied to air-plane 

Page Three 

Digitized by 



Do You Pan Gold 

WILLIAM STEINHARDT, of the Crockett Automobile Co., San Antonio, 
Tex., sent in the diagram of life reprinted below. Mr. Steinhardt's terse com- 
ment is: "I believe that any average man who goes over these figures will 
pinch himself and take stock of his own make-up." 

Here in this diagram is the law of life's success, neatly averaged. It may be re- 
pugnant to the idealist, but the facts are there, unemotionally compiled. To the hands 
of the strong, the unremitting, comes success. The hand that loses its grip is quickly 
despoiled. You can pick out your place in years on this chart. How do you size up 
now, and what of the future? 

The Periods of a Man's Life 




This is the ego- 
tistical period— when 
son thinks he knows 
more than his father. 

This space repre- 
sents the son's ego- 


Everything to gain. 
Nothing to lose. 

The boy is now 
changing his mind 
and concludes he does 
not know as much as 
he thought. He now 
considers the father 
a man of fair judg- 

The man is now in 
the prime of life. 
Most of the world's 
greatest work is done 
by men during this 
period. This is man's 
harvest time. 


Ninety percent of 
men here meet with 
reverses and lose 
their entire fortunes. 

This period represents man's accumulative period. 
Either success or failure is settled. Now or never. 
No days of grace allowed. 


Statistics show that 
ninety-five per cent 
have lost all by this 

Only one in 5,000 
-can recover their 
financial footing.. 

This is the age of caution. Man must 
not speculate. All to lose, nothing to 

Getting a Valuable "Edge" On 

SALESMEN sometimes go "stale" on 
certain prospects. Every salesman knows 
the feeling. They have used all their 
arguments. They have rather come to dread 
another interview with the same prospect. 
Their "edge" is gone. 

"How to keep that 'edge* was something 
that worried me greatly during the first few 
years I sold automobiles/' said a sales- 
man who made good with such a ven- 
geance that he is now a merchant. "I found 
that if 1 went from one old prospect to 
another, failing to get any definite encourage- 
ment from any, the depressing effect drove 
my effectiveness steadily downwards, until 
I couldn't have sold a car to a man who was 
right on my floor with his mind made up to 

"At first I suppose I did as a lot of other 
young salesmen do. I began to pass up my 
old prospects, just plumb frazzled out with 
trying to sell them, and feeling that they 
were angry every time I stepped into their 
office. Later on I took stock and decided 
that would never do. So I hit upon the plan 
of sandwiching in a new prospect, between 

every one that I had canvassed oftener than 

"Then I found my 'edge' coming back. I 
found that from my new prospect I would 
often carry a new idea or argument to the 
old prospect. And I began to close those old 
prospects on the strength of these fresh views 
and manner of presentation. This plan made 
me hustle to keep a lot of new prospects in 
view, and before I knew it I was so busy 
making sales that I forgot I ever was 'stale,' 
and never remember it now." 

Races Bring Hudson Wide Fame 

HUDSON racing performance this year 
has earned many hundreds of columns 
of newspaper publicity. It has added 
a great deal to the already phenomenal record 
of the Super-Six. The Hudson now holds 
every record for performance which con- 
ceivably could be of the slightest interest to 
the prospective motor buyer. Its domination 
of every field of motor performance has been 
so decisive that practically no other make 
will enter any sort of a contest, unless one 
considers the quaint, half-humorous freak 
Stunts which some concerns are now engaging 
in, such as trolley-dodging contests, etc. 

Page Four 

Use the Cortescope 

NOT long ago we received a complaint 
from one of our dealers that the Corte- 
scope device, with the series of pic- 
tures, showing the Hudson Super-Six in pro- 
duction, had not proved effective in his ter- 
ritory. Elsewhere in his letter he admitted 
that he was using the device in lieu of a 

Of course it was never intended to take the 
place of a demonstration, and we do not be- 
lieve many Hudson salesmen have considered 
it for such a purpose. The chief aim of the 
device is to interest persons who are reluctant 
to come into a show room for a demonstra- 
tion. We hope it is being used for this pur- 
pose generally by Hudson salesmen, because 
we believe it is a real sales help, and will tell 
a more vivid story than words. In connec- 
tion with the prominence to which we must 
give price argument at this time, it will serve 
to vividly show the huge amounts of mate- 
rials which are used in Super-Six manufac- 
ture, and impress the beholder with the im- 
portance of even a little saving on such items. 

Many Hudson salesmen have reported good 
results with the device. Those who do not 
use it ignore a valuable sales help. 

Digitized by 






Greater Than Ever 

There is More Money to be Spent; the Food Control Bill Will Give 

People Confidence to Spend It; and the Hudson Super-Six 

Has the Price Advantage of the Motor Market 

"Y "X T"E believe practically every Hudson dealer ex- 
\/\/ pects, this year, the biggest fall business of his 
career. He must, if he has given the situation 
a thorough canvass. The imaginary fears of the business 
hypochondriac must vanish before a matter-of-fact in- 
spection of the outlook. If anything humanly planned 
in view of events that are inevitable, can be called cer- 
tain, the Hudson business this fall will assuredly far 
outstrip that of last fall. 

Here are the facts: 

We have the price advantage of the motor market, 
recently emphasized and brought to attention of the 
public, when 51 cars advanced from 200 to 700 dollars 
— while our price stood fast. 

It is certain there will be further advances in the price 
of these other cars. Also it is certain the Hudson price 
must advance. Therefore, from a price consideration 
alone, the people who desire motor cars are going to buy 
in great numbers this fall. The Hudson will be the 
choice of most of them, we are sure. 

The food bill has passed, and is a law. That act is 
the greatest stabilizing legislation that congress ever 
gave the nation. People no longer fear they will be 
suddenly pounced upon by food speculators, and there- 
fore will buy more liberally in all directions. If they 
know the wolf of hunger is chained there will be no hesi- 
tancy in spending even more freely than before the war, 
when they had no such security. 

The government again seeks great levies of money, 
not to be hoarded or wasted, but to be spent in speeding 
the industry of war. The people of this generation are 
spending the billions of the wealth of those to come. 
There is more money in circulation in America than 
ever in the history of the country. 

Finally, the draft has been made, and practically 
every man knows whether he is to go to the front or will 
remain at home to do his share here in America. 

We venture to say there is not a Hudson dealer in the 
United States who has not met the objection: "I don't 
want to buy just now, because I don't know but that 
I will have to go to war, in which case I would have no 
use for a car." Many dealers have heard that objection 

literally dozens of times. Practically every man within 
the draft age who might have bought a car hesitated on 
that score. 

Now that the draft is settled the men who do not go 
will be in a position to buy. And the number is not in- 
considerable. Nor was the absence of this source of 
business from the market unmissed during the doubtful 

Add to these facts the great crops of this year, when 
more than $2,000,000,000 worth of farm and plantation 
products in excess of last year's were added to the 
nation's wealth, and we have every condition dove- 
tailed in the most brilliantly prosperous period of all 
the world's history in any nation. 

The entire motor industry suffered during the period 
of hesitation and doubt, just prior to the outbreak of 
the war, and for several months thereafter, when con- 
fidence went way below par, although never so far as 
to create fear it would not rally and come back stronger 
than ever. The Hudson also suffered somewhat during 
that period. 

But now that confidence has almost reached a stage 
of jubilation, so far as business is concerned, we are 
getting big returns. All lines of business enjoy it. The 
Hudson for the past two months has made a remarkable 
sales record. But during the next few months we expect 
to far over-reach the sales of last year for the same 

And we have ample assurance in the conditions to 
warrant this certain conclusion. 

We have no doubt that most Hudson dealers have 
assayed the situation pretty much as here presented. It 
is obvious from every angle. 

But each individual of the Hudson organization should 
watch himself carefully lest the temptation to relax on 
the threshold of the new era of prosperity cause failure 
to take our full share of it. One great man had a pre- 
cept, which he followed throughout his long career of 

"When times look easy there is danger that I will take 
things easy. I must work the harder against that 

Digitized by 



Down by the Side of the Sunny Seaside 

THERE are still surviving prototypes of that famed young lady of the ballad, who 
inquired: "O mother, O mother mine, may I go out to swim!" To which, as 
you doubtless remember, the cautious parent replied: "Yes, my darling 
daughter; hang your clothes on a hickory limb but don't go near the water." 

That, of course, brings us quite naturally to San Francisco, where by no means 
all of the young ladies use the beaches for bathing purposes. In fact it is all the 
"Ormond" out there to motor on the hard, sandy beach, and allow the ocean breezes 
to do what Mr. Westinghouse does for the inland denizens. This picture shows a 
pair of handsome young San Francisco women on the beach near one of the liner 
docks, with a Hudson Super-Six. The man taking the picture got into it somehow 
himself, a problem in agility which will keep us awake nights trying to figure it out. 

Moore Takes New Quarters 19 Miles Per Gallon in Hudson 

Jr D. MOORE, the Walla Walla, (Wash.) 
I agent for the Hudson Super-Six, has 
I moved into his new building at Alder and 
ast streets. It is 120 by 75 feet, two stories 
in height, and provided with stock rooms, 
ladies' rest room and quarters for garage men 
at night. A repair and service shop will be 

RW. CROSLAND, Manager of the 
Black-Frasier Motor Car Co., Charles- 
ton Branch Agent of the Hudson 
Super-Six, has received a letter from Chas.W. 
Gibbons dated Atlantic City, N.J., in which 
Mr. Gibbons states that he made 320 miles 
on 17 gallons of gas, adding that this per- 
formance has made him highly pleased with 

"News" Sells Hudson* for 

What Does It Do for You? 

THE Hudson Super-Six News still stands 
as the foremost advertising of power, in 
circular literature, in America. It is our 
desire to see all Hudson dealers use it, not in 
a desultory fashion, but in the forceful way 
that is getting results for those dealers who 
do make use of its power. 

You know the advantage of advertising 
that is interesting. It is read. Its message 
gets across. It has told the reader something 
and he is impressed. If you continue to 
interest him in your advertising, he is bound 
to be interested in what you are selling when 
he is ready to buy. Moreover you keep the 
impulse to buy ever urging him. 

We believe the Hudson Super-Six News 
serves this purpose better than any other 
advertising in America. In the first place it 
goes only to persons whom you select as 
likely prospects. Therefore it reaches a pre- 
ferred class of readers. And it talks to those 
readers not once but many times. It is not 
tainted with that indefinable impertinence 
which every man unconsciously feels in cir- 
cular advertising that only crys its wares. 
There is news interest in it. The Hudson 
advertising contained, while strong, is not 
an intruder on the reader's time, when it 
comes in such excellent company. 

Your prospects are glad to get the maga- 
zine. In a test canvass we made hundreds 
offered to pay for its regular appearance, and 
enclosed money for the subscription. We 
returned the money of course. But adver- 
tising that can create a pleasant frame of 
mind in a prospect is the best in the world, 
because it is in that mood that men are most 
open to conviction. 

Unless you use the Super-Six News and 
keep your list of prospects to whom it should 
be sent, up-to-date, you are not employing 
the full advertising strength of which many 
other dealers successfully avail themselves. 

his Hudson. Mr. Gibbons drove from 
Charleston, S. C, to Atlantic City and will 
from there tour the New England States. 

Economy Argument More Cogent Than Ever 

Show Prospects Proofs of Hudson's Miles-Per-Gallon Performance 

rHE Hudson company has re- 
ceived this letter from the 
purchaser of a Hudson Su- 
per-Six, in regard to the mileage 
per gallon of gasoline he gets with 
his car. This question is not go- 
ing to be less acute in the pur- 
chaser's mind during the present 
war, as there is small hope of any 
reduction in price and indeed 
there are prospects that gasoline 
will go higher. Therefore it would 
be a good idea to call such letters 
as we print in THE TRIANGLE, 
or may get out in other literature, 
bearing on gasoline economy, to 
the attention of prospects. 

This letter from Mr. Neil of Fort 
Valley, Ga., is typical of those we 
receive in regard to the Hudson 

Dear Sir: — 

I want to voluntarily, without any solici- 
tation on your part whatever, write you a 
letter about the Hudscn Super-Six that I 
purchased from you on July 5th. 

I have owned and run eleven cars before 
this one, viz: two Hupmobiles, one White 
Steamer, one Speedwell, one Overland, three 
Fords, one Buick, one Olds Four, and one 
Olds Eight, — and without a single doubt I 
have found this Super-Six to be the best car 
I ever saw. I had rather have it than all the 
rest combined. 

If you should ever have a prospect that is 
a little undecided about whether this car will 
do its part, refer him to me or any other user 
that can appreciate a good car when he gets 

For some reason, I know not what unless 
jealousy, I have had some to knock the 
Super-Six to me and I have hesitated for two 
years buying one and I feel like that I have 
been denied a pleasure and privilege by such 
unjust criticism upon this car, and I do not 
want anyone else to be cut out of the owner- 
ship of such a car from some false knocks. 
For this reason, I am writing you to let you 
know that in the short time that I have 
owned this car I have made it do everything 
that was claimed it would not do for me, ex- 
cept the speed, and I would not attempt 
speed with it as new as it now is. In every 
instance I made this car call the ones who 
said it couldn't do what you claimed for it — 
the lie. 

From experience I have found that the best 
way to find out a thing is to try it yourself, 

Page Two 

and as it had been told me that this car 
would use one gallon of gasoline every eight 
miles I thought that I would try it out on a 
good test of gasoline, using one gallon only. 
I drained the tank and put one gallon of 
gasoline into it and set the speedometer back 
to zero and went to my farm from Fort 
Valley, that has been repeatedly measured 
and found to be five miles and two-tenths. 
I went there and back to Fort Valley, which 
was ten and four-tenths miles, and examined 
the tank and still saw gasoline in the bottom. 
Then I bought a five gallon tank and put it 
in the back of the car and started there for 
the second trip, expecting, of course, to have 
to re-fill the tank before I got there and to my 
surprise I made the trip there without a spit 
or sputter, and I believe that I could have 
drained at least a tea cup full of gas from 
the tank then. Now when you consider this is 
a new car, having run less than two hundred 
miles, doing this when it has been said that 
it would take a gallon every eight miles I 
cannot help but defend such a statement for 
the car. I do not know how much gas the 
vacuum tank holds, but I shouldn't think 
over a quart. 

Wishing you every success with this car, 
and with kindest personal regards, I am 

(Signed) H. C. Neil, 

ForJ^Valley, Georgia. 

Digitized by CjOOQ 1C 


American Speedway Champions 

The Hudsons Probably Will Be Raced Independently 

IRA Vail has bought the racer which he drove in the Hudson 
speedway campaign, and will continue to pilot it in motor 
races, independently of the Hudson company. This is the 
car with which Vail won the Minneapolis speedway race, July 
10, and piloted to second place at Cincinnati and Uniontown. 
Throughout the season he did not fail to finish in the 
money, and the worst position he took was seventh. A first, 
two seconds, and a seventh in four races is his record. He 
made 5 miles an hour better than any time ever made for the 
100 mile race at Minneapolis. 

Ralph Mulford and Arthur Patterson, the other two pilots 
who had great success with the Hudson mounts, have been 
given the option of buying in the cars they drove to victory 
at Omaha and Tacoma, respectively. 

It is probable, therefore, that the Super-Six racers will 
continue upon the speedway, although without factory con- 
nection. These cars had just reached the prime of their 
condition when the factory decided to abandon racing, for 
reasons of policy. Therefore we can expect some brilliant 
races from the Super-Six specials when they reappear in the 
hands of their new owners. 

Philadelphia Banishes Phrase "Pleasure Car" 

Let's Blue Pencil it From Vocabulary of Motordom 

SOME time ago THE TRIANGLE suggested that 
Hudson dealers take the initiative in a plan to dis- 
continue the use of the term "pleasure car," in 
describing passenger automobiles, and to have the term 
"black-listed" in the newspapers. "Passenger car" is 
descriptive of automobiles designed for carrying people, 
and it is difficult to imagine how "pleasure car" came 
into such vogue. 

The Gomery-Schwartz company, Hudson distributors 
for the Philadelphia territory, acted upon the suggestion 
with excellent results. The firm presented the situation 
to the automobile association of Philadelphia, and that 
organization immediately sent letters to the newspapers 
requesting the use of the term "passenger car." The 
newspapers very gladly complied. 

Among people who do not own automobiles it would 
not be difficult to stir up a feeling against "pleasure 
cars" as such, especially now that the nation is at war, 
and the question of a gasoline shortage, however ridicu- 
lous, is being agitated by alarmists. There would be 
more difficulty in inciting against a "passenger car", 
and in fact such agitation would altogether lose its 

Therefore we think it would serve a good purpose if 
other dealers took this question up with their local auto- 
mobile association. There is no reason why it should 
not operate elsewhere as easily as it did in Philadelphia, 
and without fuss we could quietly banish the word for- 
ever. It is not a big thing in itself, but it may be an 
important service to the automobile industry at large. 

The Stairs of Destiny 

"Keep to the Right!" 



Sells Four Super-Six Sedans 
in One Hour 

APROPOS of the story on the first page 
of this issue of THE TRIANGLE, the 
following letter from the Jesse A. 
Smith Auto Company, Milwaukee distribu- 
tors of the Hudson Super-Six, is significant: 
Hudson Motor Car Company: — 

Verifying what you wrote a few days 
ago regarding the sale of Sedans, believe 
we have accomplished something today 
in the sale of this model that is very 

Between the hours of one and two this 
afternoon we received orders from two 
of our dealers for a Sedan each, and dur- 
ing the same hour, one of our salesmen 
sold two at retail in Milwaukee, making 
a sale of four Sedans in one hour. 

This is certainly convincing evidence 
that the Sedan is going to sell in unlimit- 
ed quantities this fall. 

Page Three 

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Remember Hudson Permanency 

We Should Build and Strengthen During 
the War for After-the-War Business 

WITH startling frequency persons leap out of 
obscurity with a nostrum for winning the war. 
You must have laughed at the number of ways 
offered for winning the war. And all the fighters so 
busy they can't use them. 

"To win this war," said Mr. John Doe — That is 
the exciting way the newspaper interview always begins. 
And, then, according to the industry or business Mr. 
Doe represents, we learn we must develop the shoe 
trade, or can tomatoes, or conserve apricots, or kill the 
boll weevil, or keep ourselves fit by taking cod-liver oil 
and Hite's Pain Cure. 

Now there is a little of truth in all these claims. No 
one thing is going to win the war. But it is desirable 
that the country stimulate every legitimate business 
that flourishes here. And we are doing it. 

We do not quite aspire to the lofty imperialism of 
these Napoleons referred to above and therefore abstain 
from saying "To win this war buy Hudson Super-Sixes." 

But we do say that the maintenance of the automobile 
business is a necessary adjunct to the successful prose- 
cution of the war, both in the field and in our civil life 
here in America. It is necessary to stimulate it, for it 
is one of the great factors for speed in the conduct of 

modern business, and speed is vital. It is necessary to 
keep this industry in the soundest condition for the 
trade after the war. 

The Hudson company does not expect to be called on 
for government work which will interfere with its pro- 
duction for normal business. We may be asked to take 
certain government contracts, and of course we shall do 
so, but will arrange it to inconvenience our regular pro- 
duction as little as possible. For the ideal conditions 
under which the Hudson desires to work are, of course, 
peace conditions, and friendly intercourse with the 
peoples of the earth. 

We expect great growth. We cannot help growing. 
We shall build and with us will grow the individual 
members of the Hudson organization. Let us fail in 
nothing that will help bring this war to a successful con- 
clusion, but let us also do our best as individuals and as 
an organization to strengthen our position, to keep 
Hudson service on the highest plane of efficiency, to 
maintain our valuable connections for business after the 

We shall emerge larger and stronger for our efforts 
during these times. 

Newspapers, the Greater Merchant 

Press Approves Hudson 
Advertising Psychology 

rHE following editorial, based 
upon a recent article in THE 
TRIANGLE, appeared last 
week in the Atlanta Constitution, 
one of the leading newspapers of 
that city. 

As To Advertising 

Reports recently furnished the National 
Advertiser's Research by public librarians 
of 111 leading American cities show that 
the American people are getting away from 
the "fiction habit/' and becoming more and 
more interested in newspapers. 

Perhaps the war, and the interest in news 
bearing upon the war, has a lot to do with 
it — in fact, that is undoubtedly true. But 
regardless of the cause, it is also true that 
commercial enterprises are coming more and 
more to recognize the fact that if they want 
results from advertising it is newspaper space 
that pays dividends. 

Twenty per cent of the 111 librarians 
report a ' 'decrease in interest in fiction 
magazines;" while 96 per cent of them 
report an "increase in newspaper read- 

What this means to the advertisers of mer- 
chandise for sale, each must decide for him- 
self. But the Hudson Motor Car company 
already has announced its decision, through 
its house organ, The Hudson Triangle, say- 
ing, in the issue of August 4, that "we believe 
the selling power is now in newspaper 
advertising, and we want to concentrate 
most of our attention on this medium." 
Commenting upon the digest of the libra- 
rians' reports, The Triangle says that — 
Knowing this change of interest, we 
would show an unbelievable lack of ad- 
vertising acumen not to mass our ad- 
vertising power in the newspapers. 
More people are reading the newspapers. 
We may say we have a 100 per cent 
audience in the newspaper, while 
nothing like that amount of interest can 
be claimed for magazines. 
And it advises Hudson dealers and agents 
throughout the country that — 

you will find the newspaper your best 
advertising medium so long as world 
events are completely filling the public 

Here is food for thought for the dealer in 
any line of merchandise who wants to exploit 
the merits of his wares before the reading 

Page Four 

public, tending as it does to prove "news- 
papers the marketplace" where the nation 

Army Building Better 

TJHE United States army will build many 
miles of good roads, during the next 
year or so, for troop and supply trans- 
portation. They are already busy upon this 
work in the vicinity of cantonments which 
are being erected to house the draft of 
1,000,000 troops which will be called out 
the early part of September. These roads 
will be permanent. They will be an addition 
to the wealth of the country, and also they 
aid the automobile industry. Every new mile 
of road in America helps sell automobiles. 
Be a good roads booster. 

The Patterson Motor Co., of Ardmore, 
Okla., has recently moved into its new build- 
ing, which is one of the largest devoted to 
automobile merchandising between Kansas 
City and Dallas, Tex. 

Digitized by 





Sell Closed Cars NO 

Against Coming Price Advance 

EVEN here at the factory we cannot yet say 
when the price of Hudson Super-Sixes 
will be advanced. It is inevitable that 
they will, however, and probably before snow 

If peace should crystallize out of the shadowy 
and mistrusted proposals that are now begging 
from nation to nation, like unwelcome vaga- 
bonds, even then the raw material prices would 
not break. For every nation is industrially ready 
to turn itself to reconstruction with furious 
energy, in a race for trade supremacy. Throw 
open the seas to unrestricted commerce, and 
take off the limitations imposed by the govern- 
ment, and it is probable that raw materials 
would advance beyond the highest mark ever 

We can be sure, therefore, that the price ques- 
tion will continue the foremost inquiry in the 
motor-buyer's mind. And you can honestly 
assure him that there is no chance for a decrease ; 
that every outlook is for even higher prices. The 
prospect doesn't regard the addition of $200 or 
$300 to the price of a car with tranquility, you 
may be sure. Yet, if he is at all enlightened, he 
knows the conditions that are making prices 
higher. He knows they are out of the car man- 
ufacturer's control. 

Hudson salesmen and dealers have an inter- 
esting story for this man. It is the story of the 
Hudson's ability to sell Super-Sixes, for the time 
being, at the same price as before the material 
market began its dizzy climb. 

It is a story that will make your prospect ask 
himself the point-blank question: "Must I buy 
my Limousine or Town Car, my Cabriolet or 

Sedan now, or wait and pay several hundred 
dollars more as the price of delay?" 

It seems to us it would be a mistake in sales- 
manship not to talk the inevitable price advance 
to your prospects in connection with the imme- 
diate purchase of a closed car. But it is some- 
thing that will have to be introduced by the 
salesman. Not everyone will think of buying a 
closed car at this season, unless it is specifically 
urged upon them. 

We think it would be a good idea to check over 
your list of closed car owners, and suggest that 
they turn them in now, and get them either by 
letter, telephone or personal call, bring to their 
attention the advantage they can have by turn- 
ing in their old car now, and taking a new Super- 
Six at the present price. There ought to be 
many people among the owners of other makes 
of closed cars to whom the same proposition 
would look attractive. 

The Super-Six price situation is so clean-cut, 
emphasized as it is by the general advance of 
motor cars, that the buy-now-before-the-price- 
advances argument isn't tainted with the sus- 
picion that the buyer is being given a "rush." 
People who have dealt with the Hudson organ- 
ization know its methods better than that. Those 
who haven't certainly are intelligent enough to 
appreciate that the Super-Six is bound to ad- 
vance in price, when it has to buy materials from 
the present market. 

The Hudson closed cars are the best values 
which can be offered to a prospect now. They 
ought to be "leaders" in every Hudson store in 
the country. 

Digitized by 



Recent Price Advances Make These Cars Now Cost 
More Than a Hudson Super-Six 

Seven-Passenger Phaeton Models 

Present price 
Price Price exceeds Hudson 

Jan. 1st, 1917 Sept. 1st, 1917 Super-Six Cost 


Apperson "Six" $1750 $1850 $200 

Cadillac "8" 2240 2590 940 

Haynes"6" 1585 1725 75 

Jordon 1650 1795 145 

Packard 3050 3450 1800 

Peerless 1890 2090 440 

Premier 1685 2050 400 

Stearns "8" 2150 2250 600 

Westcott "6" 1590 1790 140 

Cost of Hudson Super-Six Sedan as Compared to the Price of 

Sedans of Other Makes 

Chandler $1995 $2295 $120 

Haynes 2250 2390 215 

Mitchell 2175 2240 65 

Paige 2300 2400 225 

Cheaper Cars That Have Advanced Their Prices Almost to the Hudson Super-Six 
Price and How Little More a Hudson Super-Six Costs Now 

A Hudson Super- 
Six costs only this 
Price Price much more than 

Jan. lst,1917 Sept. 1st, 1917 these other cars 

which formerly 
sold for much less 

Buick "6" $1485 $1495 $155 

Chalmers— 7 passenger 1350 1450 200 

Chalmers — 4 passenger 1475 175 

Chandler 1395 1595 55 

Mitchell 1425 1525 125 

Paige 1495 1595 55 

Stearns "4" 1450 1495 155 

PaseTwo Digitized by G00gk 



THERE was a time when junk was just 
junk. Then one genius gathered cer- 
tain select bits from here and there; and 
he became the great antique dealer prince. 

And another genius began with a hand cart 
to collect the rest, and by the time it occurred 
to him that he ought to have a new suit of 
clothes he was a millionaire. Which is close 
enough to the facts of the case to establsh 
the point that one man will grow rich on what 
another wastes. 

There is a Hudson dealer — maybe more 
than one — who watches the junk pile. That 
is he has a regular system for following up 
and trying to replace with a Hudson Super- 
Six every motor that goes to junk. For in- 
stance, he has a member of his organization 
read the papers and make a list each day of 
stolen cars, cars that are wrecked by accident, 
and also cars that are newly offered for sale. 

Then these people are approached — in a 
tactful way. He doesn't go at them with a 
joyous exuberance which would seem to sug- 
gest he had been waiting for the glorious 
opportunity of making a profit out of their 
misfortune. He or his salesman, usually by 
telephone call, frankly states that in the rou- 
tine way it has come to his attention that 
Mr. Blank has advertised his car for sale, 
and wishes to know whether he intends to 
replace it with a new one, in which case he 
would be pleased to take the old one at a 
fair value in an exchange. 

Or he has learned that Mr. Blank has had 
an accident with his car, and if it is his inten- 
tion to replace it, he would be allowed a fair 
price in exchange. If the occupants of the 
car suffered any injury the call is deferred, 
as obviously it would be in bad taste. 

Also in following up a stolen car case the 
call is not made for a few days in order to 
allow time for its recovery, and also for the 
owner to get over his bereavement somewhat. 
For it is bereavement in a sense to lose a car, 
and all such cases are handled with the ut- 
most tact by this dealer. There must be no 

This is Star's Time to Cash In 

THE salesman of unusual ability and energy will always 
outstrip others, even when the conditions are what we 
might call "standardized." But at present the salesman 
who recognizes the opportunity offered by the Hudson's ex- 
traordinary price situation, and puts forth extra efforts, will 
be repaid in greater proportion than usual. 

Because he has unusual arguments with which to close 
prospects, the individual salesman has an opportunity to 
show his skill in using them. Unusual situations are the 
greatest incentive to an original, clear-thinking salesman. To 
some people they only give a headache. 

But now, by all odds, is the greatest chance for the indi- 
vidual to show his mettle and make extra commissions. There 
are only a limited number of Super-Sixes which can be sold 
at the extraordinarily attractive price they now hold. Some 
salesmen are going to sell a great many of them at that price. 
Others are going to miss this individual opportunity. What 
are you going to do? 

suggestion of ambulance chasing or the whole 
matter becomes offensive. In case it is a 
Super-Six that is lost by accident or stolen 
there is of course perfect grounds for the 
dealer to call the owner and express sympathy 
and offer any assistance he can. The other 
cases must be handled as a matter of usual 
business follow-up. This dealer has made a 
number of sales in this way, which he is sure 
would not have otherwise have come to him. 

The Semmes Motor Company of Washing- 
ton, D. C, has taken over the Union Garage 
to be used as a service station for Hudson 

Super-Six Exhibited in France 

WE hear so much of France crushed 
and France "bled white," that we 
scarce can imagine business even 
managing to stagger along, let alone attempt- 
ing to branch out in that troubled land, where 
the invader has held a firm footing for more 
than three years. 

Yet the French business men recently 
staged a trade exhibit at Lyons, and there 
,,were even 100 motor cars in the trade fair, 
including the Hudson Super-Six. Surely 
when we see such evidence of business virility 
on the part of France we cannot well doubt 
the great prosperity in our own country. 

Could a Little Ignorance Help Your Business? 

CHARLES M. HORTON in an article on "The 
Reason for Efficiency 'Experting' " in the Indus- 
trial Management magazine, takes the standpoint 
that to really improve an organization, or detect error 
in its methods, the new executive should come to his 
work entirely ignorant of the business. He should know 
nothing whatever of the business he is investigating. 

He has his imaginary expert, in this article, say to the 
crusty old board of directors who opposed his services: 

"You have been manufacturing in a certain fixt way 
so long that the methods themselves mean nothing to 
you because they fail to register anything upon your 
thoughts. On the other hand, they mean everything to 
the stranger coming into your factories. Take myself. 
I enter this factory with an eye completely alien to your 
line and your methods of producing this line; in conse- 
quence I see things which you cannot but fail to see 
owing to your lifelong intimacy with them. It is a 
law that holds good everywhere 

"You complain that I know nothing of this branch of 
industry. That is perfectly true — I know absolutely 
nothing of this industry. And the point I especially 
want to make is that I do not wish to know anything 
about your industry — at least not at first. Rather, in 
order to prove effective, I must be ignorant of the work. 
I bank on my ignorance to prove effective in this plant." 


Of course the expert makes good, because this is just 
a story.. But isn't there a good deal of truth in the 
theory which is the basis of Mr. Horton's story? Don't 
we fail sometimes to see faults in our business or our- 
selves, because they have been there so long that we 
have become familiar with them and they "fail to regis- 
ter" on our consciousness? 

Some people have the faculty of detaching themselves, 
of spiritually leaving their body and surroundings and 
standing a long way off to take a fresh perspective. 
They can be impersonal with themselves and with the 
facts that are opposed to or in favor of them. Those 
people are quickest to see things that are wrong. And 
they are usually without any sympathy with the wrong 
way — quick to discard it. 

We wouldn't go all the way with Mr. Horton. We 
wouldn't trust our business to a man who simply was 
full of enthusiasm and proud that he was ignorant of 
our business. But from such an observant one we would 
expect to get some valuable pointers. 

Do you ever practice looking at your business from a 
stranger's standpoint, forgetting your technique for the 
moment, and looking at it with just non -professional 
but interested eyes, to see if there is anything the matter 
with it, and if so, what? A lot of us can do some efficiency 
experting right on our own premises. 


Digitized by 




Go Back in the Fi 

IDEAS are worth gold — and they bring it. There are 
many old ideas that are still merchantable. Some 
people go back in the files, dig them out, and use 
them all over again, and the older they are the fresher 
they appear. 

The writer of this article knew a newspaper reporter 
who never hatched an idea. No, that's wrong. He did have 
one idea. He got some ancient copies of magazines from 
a library. And he began to lift the stories and send them 
in to first class magazines of today. 

They bought them. This chap was making money 
hand over fist. Also he was getting a great reputation. 
Book reviewers commented on the versatility of his 
style. They remarked that he could handle a certain 
type of story with brutal power and force, while again 
he would treat a yarn with such sympathetic delicacy 
and feeling that it wrung tears from the reader. All his 
friends marveled. We didn't think it was in old Bill. 

And then he was caught. Some reader of long ago 
magazines met one of Bill's stories that he had read 
before Bill's father proposed to Bill's mother. Of course 
that explained everything. We no longer marveled at 
Bill. Because stealing stories is a very great sin and is 
called plagiarism. 

But in any other line is is perfectly legitimate to crib 

ideas. We all do it. If we didn't the sum of any one 
man's knowledge would be a pitiful thing. 

Sales ideas are the property of anyone who can find 
them and has wit enough to use them. We just received 
a letter from a Hudson dealer, that reminded us of the 
story of Bill. He writes: 

"I was getting stale. I didn't feel up to my work 
at all, and I couldn't seem to get any ideas that had 
pepper in them. I got out my old file of Triangles 
and began to look back through it. I saw a lot of 
suggestions which I could apply to my business. 

"I kept on wading back, making notes, until I 
was way back in the prehistoric age — 1912 — and 
still the ideas were modern and valuable. 

"I was interested. I made a list of many of the 
best suggestions, and began to use them. Say, it 
was like a new man had stepped into my shoes. I 
felt refreshed, my batteries charged all over again, 
the carbon cleaned out and the gas tank full. And 
I've been stepping along in fine style on the start I 
got by poking around in those old issues of The 

Do you ever make a little excursion like the one this 
dealer took? You would be surprised at the really good 
stuff you can pick up on one. 

Super-Six May Run in U. S. 
Relay Test 

AH. PATTERSON, the Hudson race 
driver and dealer at Stockton, Cali- 
fornia, probably will be selected as 
one of the drivers in relaying the government 
transcontinental message from Washington 
to San Francisco. The relay is a test to de- 
termine how fast the government could send 
a message in case all means of communica- 
tion were destroyed. 

All the relays have been established except 
one from Crockers to Modesto, which it is 
desired that Patterson take in the Hudson 
Super-Six. At present the fastest automobile 
passage across the continent is held by the 
Hudson Super-Six. In the present test, how- 
ever, fresh cars will be used from each relay 
station, and in all probability 10 or 12 cars 
will be used. It will be interesting to com- 
pare the time of this relay race with that of 
the Hudson Super-Six in the long double 

RL. BARRETT, formerly manager of 
the Hudson Pacific Coast service de- 
partment, has resigned to take a place 
in the wholesaling department of the H. O. 
Harrison Company, distributors for San 
Francisco. It has been Mr. Barrett's ambi- 
tion for a long time to get into the selling end 
of the automobile business. Carl G. Lewis 
succeeded him as Pacific Coast service man- 

Harold L. Arnold, Hudson distributor for 
Los Angeles, is having a new two-story brick 
building erected at the corner of Seventh and 
Grand streets to serve as downjtown sales 

Waiting for Orders 

Eddie Rickenbacker, famous 
American race driver, is here shown 
with a Super-Six "somewhere in 
France." He is th$ official chauf- 
feur to General Pershing. 
Page Four 

Jumping Over the "Slough of 

FOR one reason or another, everyone, 
occasionally, falls into "the Slough of 
Despond.' ' That is a pretty desperate 
name to call the little "dumps" that overtake 
us once in a while. But it is necessary on 
occasions to take a little revivifying elixir, or 
else that little case of the "dumps" will be- 
come a real "Slough of Despond" that will 
be difficult to climb out of. 

A salesman who has made a big success of 
life recently told one of his secrets of keeping 
the world looking bright and business moving 
well. He used it when sales were coming 
slow and his enthusiasm beginning to wane. 

He would just go back over his order book 
and rehearse the sales he had made within 
the past month or so. He would go over in 
his mind the pleasurable details of the 
methods he used and the talking points that 
had won the order for him. 

An hour or two of this would bring back 
his confidence bounding with enthusiasm. 
He would feel that the punch that put these 
sales through was still there, and his mental 
equipment would be refreshed and ready for 
another spurt. 

This salesman said that it never failed to 
revive his confidence. 

"It is just a question of selling myself all 
over to myself. I check up on what I have 
done, and realize that it is good. Then I feel 
that I am as good or better than the next 
salesman, and know if the business is there 
I will get it — and if it isn't — well! — I'll 
create it." 

Do you contribute to The Triangle? 

Digitized by 





Making All You Can Out of 
Hudson Price Opportunity 

IN the opinion of H. J. Schwartz, Hudson distributor 
at Columbus, Ohio, a greater opportunity now awaits 
Hudson salesmen than they had last year just before 
the Hudson was raised in price from $1475 to $1650. 

Then sales were made on the strength of a saving of 
$175. Today the saving through prompt buying is even 
greater. No indication can now be given as to the 
probable increase in the price of the Super-Six except 
what is indicated by the recent price advances of other 

When there was a difference of from $200 to $300 
between the price of some well-known cars and the Hudson 
Super-Six there often was not sufficient reason for some 
buyers to make them prefer the Super-Six. But now that 
price advantage on other cars no longer exists. 

With a difference of only $50 to $100 more for a 
Hudson Super-Six than must be paid for some other car 
which up to a few weeks ago was not even considered in 
connection with a Hudson, salesmen have a clinching 
argument that few will fail to accept. 

The fifty odd cars that have been advanced in price 
since the first of January represent every price class. It 
has forced cheaper cars up to the Hudson price class. It 
has advanced former higher priced cars so much that it 
leaves to Hudson all that group of buyers who when the 
price differences were not great gave slight consideration 
to the Hudson. 

When a Chandler could be bought for $255 less than 
a Hudson Super-Six many because of price chose the 
cheaper car. 

And so also with the Paige. It had an advantage 
then it does not now possess. When its price was $155 
less than a Hudson Super-Six people took it who re- 
gretted they could not spare the extra money necessary 
to get the car of their choice. 

Certainly no one would hesitate in saying that at a 
difference of $55 they would choose a Hudson Super-Six 
every time as against cars which formerly sold in the 
$1200 to $1400 class. 

A Hudson Super-Six costs $940 less than a Cadillac. 

Who is there who would not prefer a Hudson Super- 
Six when there is such a saving? If you compare the 
Hudson with a Packard the saving in favor of the Super- 
Six is $1,800. You can get two Super-Sixes for the price 
of one Packard and have $150 left for gasoline. 

Think of those advantages in every sales talk you 

In last week's TRIANGLE we listed many well- 
known cars with their present prices and the prices 
charged for them at the beginning of the year. Salesmen 
will find that list of great help in closing sales. When you 
know that the prospect is considering the purchase of 
some other car you should not hesitate to emphasize the 
difference in prices. 

Of course, if any prospect is not familiar with the 
reasons why the Super-Six is to be preferred to other 
cars, then it is the salesman's first need to make Hudson 
records of performance understood. What the Super- 
Six has done on the speedway and in tests for endurance 
should be shown. If mention is made of the fact that 
some of the records made last year by a Hudson Super- 
Six stock chassis have since been lowered by another car, 
the answer should be that the evidence of Super-Six endur- 
ance remains as conclusive as ever. All Hudson records 
were established to prove endurance. There was no other 
object in making them. That some of those records have 
been excelled merely shows the endurance of the car 
which made those records. It does not in the least detract 
from the merit of Hudson performance. 

And don't overlook the advantage you have in urging 
your prospect to buy NOW. Hudson prices too must go 
up. When the present supply of materials from which 
cars now being produced is exhausted then the price 
must be advanced to take care of the increased cost of 

If you have read all the Hudson advertisements deal- 
ing with the material situation you are familiar with the 
causes which account for the present advantageous price 
position of the Super-Six. 

Costs have been sharper since the first of the year than 
they were last year. The entry of America into the war 
resulted in rapid advances in materials which up to that 
time had but gradually increased. Iron jumped from $34 a 
ton in December to $54 a ton in July. Its price has 
remained practically stationary since July. Hudson 
materials were bought before the recent large increases. 
Other companies, apparently were not so fortunate. 
They had to enter the market when it was at a higher 
level. The price increases on their car indicate this. 

Now is the time to buy a Hudson Super-Six. Now is 
the time when salesmen can influence sales with a price 
advantage such as they have not had before. Failure to 
point out these facts to every prospect undoubtedly will 
mean many lost opportunities. 

Digitized by CjOOQ 1C 


The Finest Touring Months Are Just Ahead 

Show Your Prospects the Enjoyment They 
Can Get by Buying a Hudson Now. 

TJUDSON salesmen have two strong sales argu- 

KH ments. The greatest of all is the price advan- 

tage that the Hudson Super-Six now enjoys. 

But next to this is the pleasure of driving a car at 

this period of the year. 

There are months of pleasure ahead for Hudson 
owners, and the man who waits until after the first of 
September to take his vacation is always repaid. Na- 
ture is at her best. The roads are hard, and there is 
less travel. 

Show your prospects the lure of the open road. 
Here are two typical Hudson touring stories that you 
can tell them: 

B. M. Peacock of Fresno, Cal., just writes how he 
has completed a 5,174 mile trip from the factory to 
Fresno in a Hudson Super-Six Speedster. He had 
some interesting experiences including a trip over 
Monarch Pass in Colorado at an altitude of 11,000 
feet where many other makes of car could not travel 
because of the extreme height. 

Another Hudson booster was made when L. C. 
Kelsey, of Portland, Ore., traveled 4,555 miles in his 
Hudson from Oregon to Utah over all kinds of roads. 
He had but one puncture and his daily mileage was 
better than 200 miles. 

Here is a typical Western touring scene at the left. It shows a 
wooded stretch on the Sunset Highway, in the famous Snoqual- 
mie Pass, Washington. The trees in the background illustrate 
just why Douglas Fir (Oregon Pine) makes the greatest ship 
spars of any wood in the world. Where the Super-Six stands, the 
altitude is about 3,000 feet. Lower down the trees are much 

Plates and Mats for News- 
paper Advertising 

EACH week we send you proof sheets of 
a new newspaper advertisement in an 
envelope marked "Advertising Copy.*' 

We do not furnish plates or mats on any 
newspaper advertisement which is composed 
of type matter only as your local newspaper 
can duplicate these advertisements exactly as 
shown on the proof sheet sent you. When 
giving type advertisements to your newspaper 
instruct them to follow the same style and 
type arrangement as on the proof sheet, and 
not to use more space than specified at top 
of proof sheet. If you have sufficient time 
before the paper goes to press it is advisable 
to make the paper submit proof of the reset 
advertisement for your approval. This proof 
can be compared with your original copy. 

Plates or mats of all advertisements con- 
taining illustrations will be furnished dealers 
at their request. In ordering plates or mats 
of advertisements with illustrations be sure 
to specify the copy number shown on the top 
of the proof, also whether your paper uses 
mats or plates. 

Dealers can secure electrotypes of the Tri- 
angle trade marks which are used in the lower 
left corners of advertisements by writing the 
advertising department. 

on a table in a very ordinary restaurant. 

"Why, Whistler," exclaimed the friend, in 
astonishment, "are you down to this?" 

"Oh, I'm not so bad off," said Whistler 
putting the ham-and in front of his friend. 
"I don't have to eat here, yet." 

And now for the item that reminded us: 

Tom Cooper, local representative who 

has been touring the West in his Hudson 
Super-Six for the past few weeks, is expected 
to return home this week. 


He Sells 

But Drives 

a Super-Six 

THIS item from the Ardmore, Okla. 
Ardmorette is remindful of a story that 
was told of Whistler, the great artist. 
(We are now in a bad predicament. Don't 
know whether to quote the item first or tell 
the Whistler story! Let's begin with the 
Whistler story). 

Whistler was discovered by a friend waiting 

Will Know More 
About One Than We 
Do When He Gets Out 

THAT newspaper advertising has a far- 
reaching effect was evidenced when H. 
O. Harrison Company, San Francisco 
distributors of the Hudson Super-Six, received 
a communication from a resident of the little 
town of San Quentin, California, stating that 
the writer had read a Hudson newspaper ad- 
vertisement and was desirous of securing a 
catalogue of the Super-Six. 

The name of the author of the letter was 
immediately placed upon the Harrison pros- 
pect file and the Hudson agent of Marin 
county was requested to look up this party 
and learn if he was actually in the market for 
an automobile. In due course of time, the 
following letter was received by the company 
from T. A. S. Berger, Marin county dealer: 

"Referring to your letter of July 12, re- 
garding — — , San Quentin, please be ad- 
vised I have looked this party up and find 
him to be serving a thirty-five year term 
there, so do not consider him a very likely 

Yours very truly, 

T. A. S. Berger." 

Page Two 

24 Miles to the Gallon for the 
Hudson in Africa 

OVER in Johannesburg, Transvaal, they 
have been setting new Hudson Super- 
Six gasoline mileage records. Con- 
nock's Motor Garage, agents for the Hudson 
in Johannesburg, sent in the following testi- 
monial, showing that a Super-Six ran 24 miles 
on a gallon a petrol. (Their gallon equals 
nearly 5 quarts.) 

27th., • 
We, the undersigned, drove in a Hud- 
son Super-Six, Engine No. 29896, starting 
from the Garage along the Main Reef 
Road to Krugersdorp with a special one- 
gallon petrol tank fixed to the car, the 
tank being stamped by the Assize De- 
partment, Johannesburg Muncipality. 
When the tank gave out the speedometer 
registered 24 miles dead. The trip was 
done entirely on top gear at an average 
speed of 25 miles per hour. The engine 
was not declutched nor was the ignition 
cut off during the whole period, nor was 
the car coasted down any hill. 

When taking down the special petrol 
tank after the trial was completed, we 
found one cup full of petrol in the bottom 
of the tank and pipe connections. 

J. G. W. Gordon, 
W. J. Sales, 
F. J. Brookes. 

Better Roads Mean More Cars 

F:NNSYLVANIA in 1918 and 1919 will 
spend $17,000,000 on her roads. At 
least one -third of this will be for new 
road construction. 

Digitized by 



Every 1,000 Bushels Means 
Another Prospect 

"TyyOW is the time to look over the crop 

|\| barons in your community. Jot down 
^ ^ the names of the farmers who have 
big wheat or bumper corn crops. They are 
prospects for Hudsons. Apply the principle 
of the selective draft to your farm prospects. 
In other words analyze and classify their 
resources and go after the men that will pass 
examination for your prospect file. 

Just as a reminder of what is in store for 
the American farmer this year we reprint 
some of the official reports that have come to 
our notice. It is hardly what you would call 

The total wheat crop yield, with 17% 
more acreage than last year will be 660,- 
000,000, an increase of 20,000,000 bushels. 

The rye crop, always a small one in this 
country, will yield 57,000,000 bushels, an in- 
crease of 10,000,000 bushels. 

The greatest increase is in the corn crop. 
It is predicted that farmers will raise 617,- 
000,000 bushels more than last year, giving 
a total yield of 3,200,000,000 bushels of corn. 

Oats will yield 1,527,000,000 bushels, an 
increase of 10%, or 276,000,000 bushels over 
last year. 

Rides Over Sacramento's Streets 
on Nebraska Air 

JD. BELL of Lincoln, Nebraska, afforded 
the best auto story for the week when he 
drove his Hudson Super -Six out to the 
camping site at McKinley park Tuesday with 
Nebraska air in his tires. The big Hudson 
with its happy family and its auto-camp 
trailer was the envy of Sacramento tourists. 
"I love your California and enjoy your cool 
nights and everything," said Mr. Bell, "but 
I am proud to say that I am still riding on 
Nebraska air. We have not had the slightest 
tire troubles since we left Lincoln about four 
weeks ago." 

In the car was Mr. and Mrs. Bell and their 
five children and two other companions. They 
are touring the southern coast and will travel 
the southern route on their return trip to 

Mr. Bell, in a conversation with a Star 
representative, was enthusiastic in his praise 
of the Hudson and Goodyear cord tires. The 
tires were very slightly worn and looked good 
for the entire return trip. 

Super-Six Keeps Doctor Away 
for This Man 

THE following is an extract from a letter 
received by F. A. Ordway of the Henley - 
Kimball Company, Boston distributors 
for the Hudson Super-Six: 

"My Hudson Super-Six, coupled with my 
health, are the two best assets I possess. If 
I could not replace the former it would be 
worth its weight in radium, for it has assured 
the latter." 

Mr. Ordway said that the writer of the 
letter had been an invalid himself, and his 
wife and two children also were much on the 
sick list. In one year of motoring the man 
and his family picked up good health, and 
have been on the right side of the ledger ever 

Maybe We Won't Have 

to Make Tool Box Keys 
Any More 

CA. LORD, Hudson distributor at Lin- 
coln, Neb. just passed through Detroit 
after a month's tour in the east. The 
first day out of Buffalo he lost the keys to the 
tool box on his new Hudson Speedster. Dur- 
ing the next four weeks he climbed every 
mountain range in New England, hobnobbed 
with them all from Bar Harbor to Buzzard's 

The New Catalogs Are Ready 

THE new Hudson Super-Six catalog is ready and a supply has been 
sent to all distributors and dealers. The new catalog is a strikingly 
attractive booklet produced in the rotogravure process] in two 
colors on a fine grade of coated paper. It is an exceptionally good piece 
of sales literature to send to your prospective buyers and to distribute to 
persons who visit your exhibits at the fairs. Your catalogs at the fairs 
should not be placed where all passersby can help themselves but in the 
rear of the booth so that only those people who ask for a catalog will re- 
ceive them. 

The new catalog contains the illustrations and specifications of all the 
Super-Six models. It will be to your advantage to see that all your pro- 
spective purchasers receive a copy at once. Let us know how many cat- 
alogs you will require in addition to the shipment you have received and 
they will be sent you promptly. 

Bay and returned to Buffalo without ever 
lifting the hood or using a screw driver. 

He used two gallons of lubricating oil and 
averaged better than 14 miles to the gallon 
of gasoline. The car carried four at all times, 
including a full complement of luggage. There 
was only one incident to mar the trip and that 
happened in Frankport, N. Y. where the 
Justice of the Peace holds Sunday court and 
soaks everyone who goes 15.1 miles an hour. 
This was one occasion when C. A. wished he 
had the key to the tool box to get a jack or a 
piece of lead pipe for the "Jedge." 

He's Fan Enough Himself 

Down in Arizona a Hudson owner, Charles 
Goldman, has been driving a Super-Six since 
last November without a fan. On a recent 
trip to Tucson he made 16 miles to the gallon 
of gasoline and the last 25 miles of the trip 
into Tucson was covered in 31 minutes. 

The Sheriff Knew What He 

SHERIFF REID, of Spokane, Wash., 
wanted an automobile. His idea of a 
real car to chase fugitives and at the 
same time uphold the dignity that befits a 
sheriff was a Hudson Super-Six. 

He made a requisition in his annual budget 
for a Super-Six. The commissioners were 
offered another car that sells at retail for 
almost as much as a Hudson. They bought 
it at the wholesale cost, however, and it was 
duly delivered to the bastile. When the 
sheriff beheld the other six, he served notice 
that it could stay there and rust before he 
would drive it. "I will take a Hudson or the 
Sheriff of Spokane will walk," said he. And 
so the issue stands. You can't fool an up-to- 
date sheriff nowadays. 

Opportunity knocks once; 
friends and relatives knock 
all the time ! 

AH. PATTERSON, Hudson racing 
driver and dealer at Stockton, Cal., 
was the first over the famous Tioga 
Pass in Yosemite this year. He crossed in a 
Hudson Super-Six on July 18, and at an alti- 
tude of 9,941 feet had to shovel snow to get 

He is Still in the Record-Breaking Business 

DD you ever 
stop and 
what become of 
champions? Think 
over a list of men 
who have won lau- 
rels and front page 
notices galore. It 
is like looking for 
draft dodgers to 
find one today. 
They vanish and 

the only trace left is in Walter Camp's an- 
nual guide or the dusty archives of some 
newspaper sporting editor's file. Eddie C. 
Bald, Hudson distributor at Pittsburgh, is 
the champion that proves the exception to 
the rule. 

In the early 90's this dispenser of Hud- 
sons held the world's championship for five successive years for bike riding. 
He earned the name of Eddie "Cannon" Bald. He shook hands with crowned 
heads, Duchesses feted him, but he never lost his head. 

Today the old two-wheeled demon that he pedaled to so many victories is 
rusting in the attic and Eddie sells Super-Sixes. The Uncle Joe angle on his 
stogie earns him further right to wear the same old title — Eddie Cannon Bald. 

Page Three 

Digitized by 



Some kind friend of Headlee's gave him a phony tip to the 
effect that there was a live prospect residing in a certain out- 
of-the-way section of Arizona. Headlee followed up in good 
faith, and here is what he found. 

Broken down and abandoned twenty miles from the nearest 
water or human habitation. Headlee is taking the number 
of the car, and preparing a punchy sales talk for the owner 
regarding the advisability of purchasing a reliable car. 

Selling Super-Sixes In Arizona 

IF YOUR idea of Arizona is founded on "Wolfville 
Nights," it is wrong. 
When Arizona heard that the first Super-Six 
speedster had reached Los Angeles, a loud demand went 
up from the Grand Canyon to Douglas and from Yuma 
to Springerville to see it. The demand became so insis- 
tent that there was nothing to do but show it to them. 
Hence, F. S. Albertson, general manager for Harold L. 
Arnold, and F. M. Headlee, wholesale salesman, made a 
personally-conducted speedster tour of Arizona. 

Two thousand miles they traveled in ten days. They 
called on Hudson dealers in nine towns, and the speedster 
was enthusiastically welcomed wherever they went. And 
though Arizona is bone-dry and no longer quite the wild 
and woolly territory that it was in the eighties, the task 
of merchandising motor cars in her borders is not with- 
out difficulties. It presents 
angles rather different than 
those encountered by the 
eastern distributor. 

Just consider this one fea- 
ture alone. There are about 
250,000 people in Arizona 
right now. They occupy 
113,810 square miles of land. 
Not a very sociable crowd, 
two and a fraction of them 
to the square mile. Harold 
L. Arnold is going to sell 250 
Super - Sixes to Arizonans 
this year. This means a car 
to every thousandth man, or 
a live prospect to every 500 
square miles, if you count 
out Indians and Mexicans. 

Earle M. Poison is Hudson 
dealer up at Williams, Ariz., 
and a live wire, too. Just 
recently he sold a Super-Six 
to a wealthy cattleman who 
has a ranch about 70 miles 
from Williams. He had to 
make three trips to do it, 
for the first two times he 
called the man was away 
from home. The third time 
he found him in and sold 
him, but there was 420 miles 
of demonstrating expense to 
be charged against that sale. 
When Albertson and Head- 
lee called on him they found 

him about to start on the trail of a live prospect who 
lived a mere trifle of 92 miles away. He has rather a 
large territory, it is true, but it is likewise true that he 
is probably personally acquainted with every man in 
Northern Arizona that can afford to own a Hudson 

They have a peculiarly fiendish road in many pafts 
of Arizona of a red clay sown thickly with sharp malpais 
rocks. In wet weather your rear wheels start to spin 
in the clay and then catch on one of the sharp rocks. 
It is the easiest matter in the world to rip a pair of new 
tires to ribbons in half an hour. 

Then too, Arizona does not consider a motor car in 
the light of a social asset, but from a strictly utilitarian 
view-point. A motor car is simply a means of getting 

from one place to another. 

This is an enforced stop for traffic in the Big Chino Valley. 
Headlee and Albertson are counting the sheep. If the flock 
is big enough, they will hunt up the owner and sell him a 
Super-Six. In Arizona you cannot always call up Dun or 
Bradstreets and get a man's commercial rating, but there 
are other methods of getting at the same ends if you know 

Even a Ford rides easier 
than the quarter-deck of a 
bucking broncho. 

Many years ago there was 
a loyal Arizonan who sang 
the praises of his country in- 
to the unsympathetic ear of 
Gen. Sherman. The Gen- 
eral listened without enthu- 
siasm. "Of course," con- 
cluded the truthful Arizon- 
an, "If we only had a little 
more water, and the popula- 
tion wasn't quite so tough, 
and the climate was a little 
cooler,— " "Oh well," said 
General Sherman, "when it 
comes to that, hell would be 
a pretty nice place if it had 
those improvements." 

Well, Arizona has made 
two of the changes, whether 
the other place has or not. 
Her population averages a 
good deal more law-abiding 
than in the old days, and 
she is capitalizing her hot 
weather by raising cotton 
with it, and she has devel- 
oped a good deal of water. 

This excellent story on Arizona 
was furnished us by W. S. Wood, 
Adv. Mgr. for H. L. Arnold, Hud- 
son distributor at Los Angeles. 
Several other photographs taken 
on this trip will be used in the 
Sept. 15th issue of the Super-Six 
News Pictorial. 

Page Four 

Digitized by 





Salesmen Must Make Sedan Buyers 

Advertising Won't Do It ! 

"^TT^AKING the buyer up the line" is the way one of 

I America's most successful specialty companies 

describes its method of persuading a customer to 

buy a more costly article than he had first intended to 


Hudson salesmen have an opportunity to apply that 
effective plan in their own work. Perhaps the details of 
the method as followed by the salesmen in the sale of 
cash registers will prove helpful to the Hudson salesman 
who has not been satisfied with the number of Sedans 
he has been selling. 

We have recently received requests for special Sedan 
advertising which indicates that in those organizations 
they are not practicing the methods of "Taking the 
buyer up the line." 

We have made many tests of advertisements that 
have featured some particular type of car. Except in 
cases where new models are described, as in the case of 
the Speedster, when it was announced, etc., the results 
have been anything but satisfactory. From our experi- 
ence we are sure special Sedan advertising is not the way 
to start Sedan sales. Interesting a buyer in the Sedan 
is distinctly a sales problem. 

One Hudson salesman suggests Sedan copy because 
he thinks all buyers are not aware that the Hudson 
company builds a Sedan. We are not disposed to think 
that everyone knows all about our business. We are 
quite sure very few people even know the price of the 
Hudson Super-Six. But on the other hand we are 
equally certain that motor car buyers do know in a pretty 
general way something of the types of cars that are in 
most general use on Super-Six chasses. 

At any rate, the motoring public whom we might reach 
through the medium of a Super-Six Sedan advertisement 
knows something of the Super-Six and we feel it is first 
important to get the prospect into communication with 
the salesman and leave it to the salesman to discover, 
or suggest, what the buyer desires in the way of body 

To advertise any one body to the exclusion of other 
types excludes from the list of possible readers all those 
who might be interested in the types not advertised. 

We think when a man is considering the purchase of 
a Sedan he is also going to think of that car in connection 
with the car of his preference. Practically every sales- 
man has had experience which shows that to be the case. 
The Hudson company, for instance, has never built a 
Cloverleaf, or Chummy roadster. But who is there 
among the successful Hudson salesmen who has not 
been asked by some would-be customer to show him 
the Hudson Super-Six Chummy Roadster? 

When such an inquiry is directed to the alert sales- 
man he seizes upon that as an opportunity to interest 
the prospect in the type of car he has to offer. 

Many a man has entered a Hudson salesroom to 
inquire about a type of car the Hudson company does 

not build and has bought the Hudson of the type the 
salesman has made him realize he wants. In the hands 
of a clever salesman his wants were easily sensed and 
that prospect, through the emphasis that was put upon 
the attractions of the Super-Six, was persuaded to buy 
the type of car he could get. 

Surely more prospects for Hudson cars can be created 
now by reason of the price advantage than can be ob- 
tained through advertising any one particular type of 
Hudson. The Sedan is not a new type of car. It is 
almost as well known as the touring car. More than 
6000 Hudson Sedans are in service. Five hundred Sedans 
were turned out on the 1915 Six-40. So if there is any- 
thing in the power of the self-advertising that each car 
creates people who can even be remotely interested in the 
buying of a Sedan must know that there is a Hudson 

The Hudson Sedan does offer many advantages not 
obtained in any other Sedan with which it can be com- 
pared. The first of these is the price. A Hudson Super- 
Six Sedan costs less than other Sedans with which it can 
be compared. The difference in favor of the Super-Six 
and a Cadillac Sedan is $1360. The purchaser who is 
wavering between the choice of a Super-Six Sedan and 
a Chandler Sedan is not apt to remain undecided long if 
you show him that in the Super-Six he saves $120. Even 
if there were no facts of difference in construction and 
arrangement to make the Hudson more desirable, the 
Super-Six salesman would have an effective advantage 
over his competitor. 

But these are not details to advertise. It is up to the 
salesman to use them when he gets his prospect. Adver- 
tising superiority of design and construction of body will 
attract the attention of only a small group of prospects. 
The Hudson Super-Six is itself the greatest reason why 
it is the preferred car. The price advantage is the im- 
mediate reason for prompt purchase. 

That, of course, answers only that class of buyers 
who voluntarily show interest in the Sedan. The ques- 
tion which prompted this article is that raised by the 
salesman who wanted to increase the number of his 
Sedan prospects. We think the way to do that, too, is 
up to the salesman. It is suggested by the manner in 
which the cash register salesman finds an outlet for his 
most expensive machines among those who intend to 
buy only a very inexpensive register. 

The plan can be applied by the Hudson salesman if 

he will make it a point to always try to interest a buyer 

of a Phaeton in the Sedan immediately after he has 

secured the order for the Phaeton. "Take the buyer up 

the line." Sell him a Sedan just as soon as you get his 

order for the Phaeton. What was done to the man who 

went into a store to buy a 35-cent record for his old 

phonograph by the salesman who got an order for a $200 

Victrola can be done to many Hudson Phaeton buyers 

if the salesman will use a little imagination and suggest 

the advantages of a closed car. 

Digitized by Vj vJU V Lv. 


Herbert C. Hoover and His Hudson 

She Broke Into the 

Second National Bank 

and Bought a Hudson 

YOU all know where the First National 
Bank is. If you don't, ask your wife. 
It was a Hudson dealer a few hundred 
miles south of Detroit, however, who discov- 
ered there was a Second National Bank. 

This particular dealer also sold a smaller 
and cheaper car than the Hudson, and when 
a dusky complexioned member of the 
gentler sex came in one day to look over a 
car, he naturally supposed she wanted a low 
priced car. To his astonishment she said. 
"No, Suh! I want one of dose "Supper Sixes." 
Whereupon, she brought out a bulging flour 
bag from under her arm and made the pur- 
chase. Over eleven hundred dollars of the 
money was in crumpled one dollar bills, and 
it took the entire office force most of the after- 
noon to sort out and classify them. 

You never know who has the biggest bank 
roll these days, or where it is kept. 

From a Dug-Out in France Comes 
Praise for a Hudson 

Out of the region of "No Man's Land'* 
comes praise for a Hudson Super-Six. And 
it comes from a former Detroiter who has 
been at the front since the beginning of the 

Herbert C. Hoover, the genius who prepares menus for Uncle Samuel and his large family, is the 
owner of a Hudson Super-Six Limousine Landaulet. This photograph was taken in Wash- 
ington, where Mr. Hoover is busy these days trying to find ways for us to get more to eat for 
what we spend. 

"Kings of the Open Road" 
Travel in Super-Sixes 

WHAT should be more natural than 
to see the modern nomad discard 
his flamboyant wagons and gay ca- 
parisoned horses for the automobile. He 
travels for enjoyment and horse swapping 
was an interesting phase of his existence that 
he willingly surrendered to the local David 
Harums. Read how the Valley City Courier 
in North Dakota chronicles the passing of the 
fortune teller and the four corners campfire: 
"When will thesewonders cease? Last week 
a band of gypsies came through the city. This 
in itself is nothing surprising, but the fact that 

they were traveling in a couple of fine new 
Hudson Super-Six automobiles was the cause 
of much comment. There were twelve in the 
party, including the kids, and as usual they 
carried many side lines which necessitated 
much luggage, all of which was packed in and 
around the two cars. One thing is quite evi- 
dent, they will soon have to either can some 
of the luggage, or the kids, or get another 

(He Didn't Own a Super-Six) — Recruiting Offi- 
cer — "How about joining the colors? Have you any 
one dependent on you?" 

Motorist— "Have I? There are two garage own- 
ers, six mechanics, four tire dealers, and every gaso- 
line agent within a radius of 125 miles." — Judge. 

■tUfllll'lJlilllltirT^lirilllf-SlitlllltianflEltllll.llllllllllKUtllllllllftlllllltllM1 1 1. 1 ir'l i:f T~| fill II fl ;- 1 LLI 1 1 tl 31 CI l^lllill .1 . Illflilf-«l 4«Mlf : -i a *l*fll = t1 llclllill^llillt-ll ■l'tlitl-"'!.!* 

rH'Mlillll.'irilllillN 'Ml llll'IIIUUUl-U 

"The Comeback" 

SUCCESS is not made up of orders — it is made up 
of re-orders. A good customer wrongly treated 
lasts no longer than the poor goods you sell him. 
There is always a "comeback" on every sale. 
Whether it is a "comeback" in re-orders, or a "come- 
back" in returned goods, or a sarcastic "comeback, the 
next time anyone mentions your store depends entirely 
upon you. 

"Value Received" is the most potent salesman 
after the first order is filled. 

Every cent saved in shortened value is lost in 
shortened trade. To keep up your sales keep up your 

Aim first to sell satisfaction and the goods that 
give it will re-sell themselves. 

— System. 

M:M»H*lllill«li;il«lllllUt*Hllf«Ma#liilillillilll»lillH1HlllIllll!llillHmiHIIIIIHtlliill-ll : II Slitlilll'll IliflilllMI II ll> H^HitfJ||i4|t««4ll1f «IM1^tliil1*lt1ll*iltlll-H !■ ^1!ii:ii:iiiill'lliiliiliilii!liii;iiliiliiii;iHi'ir!i'iiM 

In a Dug-Out in France, 

August 8, 1917. 
Advertising Manager 
Hudson Motor Car Company, 
Detroit, Mich. 

Dear Sir: 

As I am an old Detroiter who was in the 
advertising business, I thought your firm and 
yourself might be interested to know that one 
of your cars which was purchased by the 
French Government and loaned to the Portu- 
guese Army is running tip top. 

Col. Brito, chief of the Portuguese Staff in 
France, and his staff have the car. I took a 
run out in it the other day and it took the 
hills remarkably well. 

We traveled 80 kilos per hour on a stretch 
of country roads and the staff spoke very 
highly of your product. 

Best of luck and let us hope that we can 
finish it off this year. Hope to see you again 
at the old stand. 

Very truly yours, 

Charles H. Stringer, 
Lieut. Royal Field Artillery. 
O. C. 47th Anti-Aircraft Section. 
B. E. F. France. 

Harrison Goes Into the Tall Timber 

H. O. Harrison, 
Hudson distributor 
at San Francisco, has 
started on his annual 
two months' hunt for 
big game. This time, 
his quest takes him 
into the Cassiar Mts. 
of British Columbia. 
He and Mrs. Harri- 
son will penetrate in- 
to the forest primeval 
in search of the rare 
Stone Mountain 
sheep, and a grizzly 
or two. He has a 
special permit from the Canadian Gov- 
ernment to get six sheep (not sick sheep) 
for the Golden Gate Museum. 

Page Two 

Maybe it pays to be a racing driver after all. 
On a recent front page of the automobile 
section of the Stockton, Cal., Record, A. H. 
Patterson has six different publicity stories 
and over two columns of free stuff on a seven 
column page. 

Digitized by 



He Drove a Car 7,000 

Miles and Didn't Know 

What a Spark Plug Was 

WHENEVER a timid individual asks 
you if he can learn to run a car tell 
him this story that was relayed to 
us from "somewhere beyond the Rockies" 
last week. 

"A machine drove up to an oil station to 
replenish its supply of gasoline. The car was 
only shooting on two cylinders out of six. 
(It wasn't a Super-Six.) 

'What's wrong with her?' asked the driver. 
The attendant at the oil station lifted the 
hood, looked inside for a moment, and then 
told the motorist that the spark plugs needed 
cleaning. So the motorist drove the machine 
to a Hudson garage, and taking out a kit of 
tools, he began to work. He looked and 
looked and looked. For about half an hour 
he stood at the hood of his machine looking 
at the engine. At last he gave up and went 
into the Hudson Super-Six garage, where he 
said to one of the mechanics : 'Will you please 
come out and show me where the spark plugs 
are? I have looked all oyer for them, under 
the seats and engine and on the dash, and I 
can't find the blamed things.' 

Subsequent conversation with this man dis- 
closed that he had driven his car over 7,000 
miles and he didn't know where the spark 
plugs were." 

Lambert Puts Up Test Ground for 
Owners' Convenience 

The new state law in Maryland compels 
every automobile driver to have his lights 
tested for range. In Baltimore the Lambert 
Automobile Co. anticipated the hurry and 
confusion that would follow when the law 
went into effect, and so they arranged a special 
test ground for Hudson owners. 

When the state officials arrived all Hudsons 
had been adjusted and Hudson owners had 
only to go to the State range and have the 
official seal put on their lights. Another 
reason why Hudson leads in Baltimore. 

New Sales Building is Block Deep 

The Patterson Motor Co., Hudson dealers 
at Ardmore, Okla., has just moved into a 
fine new office and service station. Pew cities 
of this size, or even larger, can boast of a 
better equipped salesroom. 

The building is 75 feet wide and a block 
deep. A 16-foot driveway cuts it directly 
through the center. The main salesroom is on 
the right, with the manager's office, the steno- 
graphic department and ladies' rest room 
directly back of it. On the opposite side is 
the accessory room, the cashier's and auditor's 
office and parts room. Shower baths for the 
employees are to be found in the large shop in 
the rear. There is not a post in the entire 
shop. In all 22 people are employed. 

Chinese Put 89 Bullet Holes in Hudson 

and Chase Boy Emperor Off Throne 

CHINA has lost her boy ruler but she still 
has her Hudson. 
It was an important part this old 
Hudson 6-54 limousine played in the recent 
Chinese revolution when a republic was over- 
thrown, a dynasty started and that, too, put 
to rout, all within a few weeks. The 89 bullet 
holes that this coach of state bears is mute 
testimony to the efforts of General Chang 
Hsun to restore the monarchy last July. 

General Hsun, who owned the Hudson, led 
the infant emperor's forces. Just as he began 
to hope his job was a permanent one, the army 
of the republic came back strong and put the 
General and the Hudson to flight.' In the 
battle that raged in the streets of Pekin the 
Hudson was riddled by machine guns, and 
when firing stopped just 89 bullets had found 
their mark. 

Nine times the motor was hit but it escaped 
without damage. All windows and lights 
were shot out, a bullet lodged in the hub of 
the left-hind wheel, another shot off the gaso- 
line gauge, and a piece of shrapnel smashed 
through the hood. One tire was hit. 

The story and the photographs came to the 
TRIANGLE from the Fu Hua Motor Garage 
in Pekin, where the car is being overhauled and 
put in shape. The writer neglects to state 
what became of the occupants who were in the 
car at the time, and whether the General's 
bodyguard, who probably occupied the aux- 
iliary seat on the rear, deserted his post during 
the battle. 

The Next Issue of the Hudson Super-Six News Pictorial 

about the 1 1th of September. It will be too 
late to add any names to your mailing lists, 
but orders for bulk copies received up to the 
13th by wire will be filled. These copies if 
distributed judiciously to new prospects will 
mean money well spent. 

The next issue of the Hudson Super-Six 
News Pictorial contains pictures that will 
interest everyone who has or knows a boy 
going into the new National Army, and it will 
have two full pages of Super-Six pictures so 
interesting that any lukewarm prospect will 
look at them twice. This issue will be mailed 

Jerry on the Job 

C*WTl J»l. KIT.- tiurmitlml ton In 

Camouflaging Hob it* 

Good Point** Cortamiv 

Page Three 

<C..urt«»»v International PJ.«\vi SrrviceJ 

Digitized by VjOOQlC 



Number "13" and He's Not Superstitious 

Money in circulation in this country on the 
first of August totaled 4,852 million dollars as 
compared with 4,000 million dollars on the 
same date last year. 

A gain of 852 MILLION DOLLARS in 12 

Think what this means to you — to every- 
one in this country who has something to sell. 

The man who never owned an automobile 
is now thinking of buying one; the man who 
has a cheap one wants a better one; and the 
man who has an old one wants a new one. 

A great opportunity under ordinary con- 
ditions, but with Hudson prices the same as 
last year, and 51 other makers announcing 
increases, think of the added chances to sell 
Hudsons this Fall. 

Just keep these 852 new millions in your 
mind when you start out. 

Super-Six Limousine Climbs 
Famous Hills 

Just to prove that a closed car is as good 
for touring as boulevard driving, a salesman 
out in San Francisco took out a Hudson 
Limousine, and with five passengers and 
driver started for the top of Telegraph Hill. 

This climb has been made only a few times, 
and then only with light cars, and it is more 
of a trail than a road that leads to the top, 
but the Super-Six climbed through sand and 
rocks without a particle of hesitancy. 

Then as a further test, the same car made 
another climb to the top of Land's End. If 
you know San Francisco, you can realize 
what such tests mean, and what power and 
endurance the Hudson Closed Car has. 

B. J. MacMullen of the Hudson-Phillips 
Motor Car Company, St. Louis, is spending a 
vacation in the woods of Northern Wisconsin. 
He started immediately after he received this 
telegram from his wife, who had preceded him, 
"Caught 24 bass before breakfast today." 

Some people shy from the number "13" 

like a pacifist dodges an army recruiting sign. Others will 
the 13th. N. N. Hunter, who sells Hudsons in James- 

wait a month to start something on Friday t 

town, Ohio, is in the latter class. He holds the hoodoo license tag in Ohio, drives a Super-Six 
and has the highest pedigreed Airedale in town. We would like to know how many holders of 
in the other states of the Union drive Hudsons. 

license number "13" 

There are many men -who 
misuse the personal pronoun 
°I'\ They convey the im- 
pression that the organization 
they represent is a one-man 
organization. They forget that, 
aside from the fact that it 
sounds boastful and egotistical, 
it generally produces the op- 
posite impression to the one 
they hoped to create. 

Have you ever noticed that 
it's the boss himself that uses 
"I" the least. 

One Wash and Polish, Please ! 

These two Kansas Citvans made a flying trip to Fremont, Neb., recently to witness the tractor 
demonstration. Their appearance would indicate that some mud was encountered en route. 
The car is a Super-Six Special that was remodeled by the students of the Rene Automobile 
Training School of Kansas City. The principal change was the shortening of the wheel base 
22 inches. Ben Bannowsky, Superintendent of the School, and Phil. Barnes, Publicity Manager, 
are the occupants. 

Page Four 

Cleveland Hudson Service Building 
is Best in Town 

The new Hudaon service building in Cleve- 
land is said to be the largest and best equip- 
ped automobile service and garage building in 
Cleveland. It is now complete and all 
Hudson service has been transferred to it. 

It has five floors, each devoted to a distinct 
service department, and a total of 65,000 
square feet of floor space. 

Besides general service facilities, the new 
building is especially fitted to do fine rebuild- 
ing and refinishing. One floor will be used for 
garage and storage purposes. The main build- 
ing, at 2010 Euclid avenue, will be devoted 
exclusively to the sale of new and used cars. 

Signs Order for Hudson on Top 
of Mount Spokane 

J. W. Benton, of Spokane, Wash., was a 
bit skeptical about the Super-Six. He feared 
it would boil on long hills, like all the other 
makes he had owned. Just by way of a dem- 
onstration, Harry Twitchell, of the John 
Doran Co., Hudson distributors, took Ben- 
ton to the top of Mount Spokane and there 
secured a signed contract. 

"We arrived at Cook's camp at 12:30 
o'clock" says Twitchell. "At the bottom of 
the mountain a light six had the road and 
would not let us by. That delayed us 20 
minutes. He had to stop and refill his radia- 
tor four times and stopped several more 
times to cool his engine. I never stopped my 
motor, but had to wait for the so-called light 
six to cool. When we got to Cook's I laid 
my face on the radiator of my Super-Six. 
The day was the hottest we have had, and I 
can now conscientiously say the Super will 
cool under any conditions. Mr. Benton 
signed an order for a Super-Six on the highest 
rock of Mount Spokane." 

Do Your Window Signs Stick? 

Several dealers have complained the win- 
dow transfers sent recently do not adhere to 
the window satisfactorily. The manufac- 
turer asks that these directions be followed 

Wash the window, dip the sign in water 
and get it thoroughly wet. Then lay the 
sign on the window and roll it down so as to 
exclude any water or air from the face of the 
sign. Allow the paper to remain on the sign 
over night and then soak off the paper. 

Digitized by 





Sales St ride S lipping? 

Five Simple Self- Asked Questions Will 
Put the Faultiest Worker on His Feet 

SALESMEN, like golf players, get off their stroke. 
They play well for a time and then for a period 
are unable to hit the ball, in the case of the golf 
player, or to close the sale in the case of the salesman. 

The explanation of an expert golf instructor as to why 
men lose their stroke in golf aptly describes the situation 
that frequently causes salesmen to lose their effectiveness. 
Golf players lose their stroke because they are careless. 
They fail to note every detail or every stroke, either they 
stand improperly, or grip the club incorrectly or bring 
the club back too far or too fast, or duck their shoulder 
or bend the knee with the result of a slice or a pull or a 
top. If the golf player would immediately rehearse in his 
mind the act of that stroke he would detect the cause 
for his imperfect shot. 

Most men who play golf, however, do it indifferently. 
They make just enough brilliant plays to urge them to 
continue. But, they do not make the effort necessary 
to gain perfection. You will find golf players who turn 
in scores for certain holes at par, sometimes even below. 
But, their scores for the other holes puts them out of the 
class of even fair players. The player who can con- 
sistently make every hole at near par is the one who turns 
in a satisfactory score. 

You will find salesmen who close orders that seem 
impossible, just as the mediocre golf player sometimes 
makes difficult shots. Salesmen of that type do not make 
enviable records any more than does the golf player of 
similar indifference. They don't get off their stride be- 
cause they never had one. Sales they make are accidental. 

This article concerns the type of salesman, who like 
the golf player, temporarily loses his effectiveness. Good 
golf players complain that they are in a streak of slicing 
or pulling. They know how to correct that fault. The 
analogy of the two situations ought to be helpful to the 
salesman who loses his stride. Let us see. 

In golf there are certain definite rules. These 
rules are just as definite and immutable as those govern- 
ing successful salesmanship. To correct one's faults in 
golf one must recognize certain fundamental principles, 
like keeping the eye on the ball, etc. In salesmanship it 
is necessary to follow the five simple principles that lead 
to the sale. 

The good golfer to correct his fault analyzes each 
detail in his stroke. The good salesman will review in 
his mind the details of every sales solicitation. If that 
solicitation results successfully he notes his most potent 
arguments and uses them on his next prospect. If he 
fails he will analyze every detail to determine what it was 
he said or failed to say which may have interfered with 
his getting the order. 

If every salesman will make it a point to go over in 
his mind each step in his sales solicitation he will find 
that soon he is closing a larger percentage of prospects 
than he did before. Whenever an order is lost it means 
more to the salesman than the mere failure to get that 

order. It means the loss of opportunity and very often 
the probable acquirement of a faulty solicitation. So it 
is important that the salesman check himself up con- 
stantly to correct any habits of carelessness. 

All sales start from self-interest — the buyer's self- 
interest, not the seller's. Unless you can awaken self- 
interest in your prospect all other arguments are useless. 
The first step is interest — perhaps curiosity. Let us call 
it interested attention. It can be developed through 
the personality of the salesman in the manner of his 
approach, the character of the car, etc. The advertising 
of the company that is done for the Hudson and the 
40,000 cars in use help to create Interested Attention. 

Next is Information. You must give the prospect 
information regarding your product. You must know 
how much and how little information to give him. You 
must sense his wants even before he asks what he wants 
to know. This information is not to be about the car in 
particular. It is merely to arouse self-interest which 
leads us then to that of Desire. 

Here is where you play strongly on self-interest. You 
must show the advantages in owning a motor car, its 
comfort, convenience and the prestige of appearance, if 
your prospect does not already own one. Or you must 
appeal to his vanity, his safety, or the necessity or need 
for a new car, the influence it has over his family, his life, 
if you would persuade him to buy a new car to replace 
his old one. It is more important that you first sell the 
desire for an automobile than that you attempt to create 
a want for a Hudson Super-Six. When desire is created 
then turn to the next step, to that of Choice. 

Then is the time to emphasize the advantages of the 
Hudson Super-Six. To remove any doubt as to the de- 
sirability of the Super-Six show what it has proved for 
others. You refer to the 40,000 users, to its records for 
endurance, etc. 

Nearly all salesmen succeed in the first four steps of 
salesmanship. Getting the order is the difficult thing. 
That calls for Action. Most buyers postpone. They put 
off the final act of ordering. Hudson salesmen now have 
an unusual opportunity for overcoming the buyer's ten- 
dency to temporize. The inevitable increase in the price 
of the Super-Six appeals stronger to self-interest and 
urges Action. It is the salesman's clincher. 

All salesmen know these facts just as all golf players 
know the fundamentals of good golf. We have told 
nothing they do not already know. But, salesmen are 
apt to overlook the importance of rehearsing the various 
steps which lead to a sale, just as the golf player gets into 
a streak of poor playing through carelessness in studying 
his shots. A salesman will lose form quickly either from 
inaction or through faulty work. He can correct his form 
and make his efforts certain of results if he will 
study his solicitation as the golf expert studies his strokes. 
We must all be reminded what to do — we know, but we 
get careless and lose our effectiveness. 


This is Australia's Most Enthusiastic Motorist 

Melbourne has the best kept automobile and the moit enthusiastic motorist in Australia. This is a 
photograph of the car, a Hudson Super-Six, and the owner, A. Weston Pett. Few owners, we be- 
lieve, take the care of their cars that Mr. Pett does of his Hudson. He allows no one else to drive 
or care for it. Even the washing of it he considers one of his duties. The car is painted a rich blue, 
with the striping in silver. The radiator and the lamps are nickel-plated. The very excellent 
service it has given and the beauty of the car has resulted in the sale of six other Hudsons in Mel- 

Oh ! What a Grand and Glorious 

Like Clare Briggs and his cartoons we feel 
that life is indeed a thing of joy forever when 
the morning's mail brings us such a letter as 
this. Not that such incidents are rare, but to 
have a man sit down and out of the fullness 
thereof tell you the good things. Well, you 
just want to open her up wide and pass every 
motorcycle cop you see. 

If letters from owners help you convince 
prospects just show this one written by Frank 
A. Gause, superintendent of schools at Bay 
City, Michigan: 


"A year ago today I drove my Super- 
Six for the first time. The car has had 
only about eight thousand miles driving, 
but considering the fact that it was driven 
every day . last winter, and had some 
grueling tests this summer I think that I 
am in a position to speak of its qualities, 
and it is because too few of us think of 
expressing ourselves till something goes 
wrong that I volunteer this expression of 

"The car has given me no trouble and 
has never failed to respond cheerfully 
and quickly to every demand I have 
made on her. In twelve degrees below 
zero weather, with the ordinary protec- 
tion given a car she was as responsive as 
the first warm September day I drove 
her. As to the matter of economy, she 
has cost me practically nothing except 
for gas and oil. As to these two items I 
am getting out of her about one hundred 
and fifty miles to the quart of oil and in 
favorable weather about thirteen and a 
half miles to the gallon of gas. Except 
for a few not very annoying rattles she is 
as good as the day she promised to be to 
me a true and faithful companion. I 
break the news to you as gently as I know 
how that the "Super" is a great car. 

"Let me advise you that the good 
service the car has given me is not due to 
the fact that it has had an expert opera- 
tor. I don't know the difference between 

a differential and a spark plug. The serv- 
ice was put into the car when it was 
built and that is a very satisfactory ar- 
rangement for the layman. 

"I congratulate you on the workman- 
ship, the quality of material, and the 
potential performance you have put into 
this splendid car." 

At the Top as Usual 

Here we have a Hudson Limousine perched on 
the topmost peak, or crag, whichever you 
prefer, of Land's End. Just to prove that a 
Super-Six closed car has plenty of power and 
hill climbing ability, H. C. Harrison sent 
some dubious prospects up the steep and tor- 
tuous way that leads to the summit of Land's 
End, and the skeptical stepped out con- 

Page Two 

Selling Sedans — 

The Price Advantage 

DO you know that the Hudson 
Sedan averages $562.50 less in 
price than Sedan models of 
seven other cars in the Hudson price 
class. The present price of the Super- 
Six Sedan and the increase in cost of 
practically every other make give you 
a sales argument that you cannot 

Study this table of price compari- 
sons before you talk to a Sedan 
prospect : 

The Hudson Sedan at $2175 costs just 
$1360 less than a Cadillac at $3535 
120 less than a Chandler at 2295 
215 less than a Haynes at 2390 
225 less than a Paige at 2400 
675 less than a Franklin at 2850 
715 less than a Peerless at 2890 
65 less than a Mitchell at 2240 

You know how the Hudson Sedan 
matches up in finish, upholstery and 
lines with these cars. How it sur- 
passes in performance. With these 
price arguments you can offer a Sedan 
at the same price or even less than 
many open models of other makes. 

Texas Steers for Motorists 

TEXAS is after new honors. One thinks 
of Texas as the largest state in the 
Union, and as the home of the Texas 
Steer. True, down in Amarillo in the Pan- 
handle region, Tony Chisum still takes a 
steer census to find who's who, and the long- 
horns go to Armour in carloads, but Texans 
have another ambition. It is to make the 
state of the Lone Star, and two gun sheriffs 
the greatest automobile state, and here are 
her claims: 

Twelve national highways pass through 
Texas — from coast to coast, from Canada to 
the Gulf. 

There are 11,305 miles of graded automo- 
bile roads in Texas and 5,307 miles of water- 
bound macadam roads or better. 

A quarter million touring motorists pass 
over these highways each year from other 

A quarter million automobiles are owned 
in Texas and in constant use. 

We feel just a little bit cocky about the part 
Hudson has played in this growth. For down 
there Hudsons have made enviable records, 
and the percentage of Super-Sixes you see on 
these good roads of Texas is large and in- 
creasing steadily. 

Toronto Hill Climb Wins $300 
Bet for Super-Six 

Two prominent Toronto clubmen recently 
settled a long standing argument as to whose 
car was the best hill climber with the posting 
of a $300 bet. You understand, of course, 
gentle reader, that this little story would have 
been censored if the other fellow had won, 
but inasmuch as he didn't and because his 
car was a famous "twelve" we feel we have a 
right to announce that a Hudson owner is 
somewhat chesty these days and $300 richer. 
And the police are none the wiser for the race 
up Avenue Hill took place in the wee sma' 

Hugo Miller, veteran automobile dealer at 
Oakland is now a member of the Oakland 
branch of the H. O. Harrison Co. 

Digitized by 



Augusta, Maine Dealer Sets Local 
Endurance Record 

AUGUSTA, Maine, turned out in num- 
bers, from the Mayor down, on Sat- 
urday, September 1, to pay their re- 
spects to a Hudson Super-Six that had just 
completed a thousand mile non-stop run and 
established a new local endurance record. 
But for the fact that the muffler cover was 
blown off — the laws of Maine forbid the run- 
ning of any automobile under such conditions 
— the Super-Six would probably be running 

P. M. Lawrence, Hudson dealer at Augusta, 
staged the endurance run between Waterville 
and Augusta. The car started on a Thursday 
morning with Mr. Lawrence, the Mayor and 
his family as occupants. Continuous trips 
were made between the two cities night and 
day, the public being Mr. Lawrence's passen- 
gers. From two to six were carried at all 

Unusual weather conditions were encoun- 
tered. The first day was filled with rain, 
heavy mud and at night a heavy fog. The 
roads on the second day were very rough, 
due to the previous day's rain, and the 
traveling was not of the usual comfortable 
kind. It was not until Saturday that the road 
conditions reached their average condition. 

When the car had traveled 926 miles the 
accident to the muffler occurred, and it was 
necessary to finish the run at Capitol Park. 
The course was over an old driving track 
that had not been used for years. Just be- 
fore the speedometer registered 1000 miles 
the Mayor took his place in the car and 
officially stopped the motor. Here is the 
record of the run : 

Mileage, 1000 miles. 

Time, 60 hours. 

Average per hour, 16% miles. 
Average per gal. gasoline, 13 1-14 miles. 

Average per gal. oil, 666% miles. 

Water used, None. 

Tire trouble, None. 

Air used. None. 

And This Infringement 
Claim Came Back 

IT is so seldom that a gleam of humor enters 
into the settlement of an infringement 
claim that when it does, the case is worth 

A certain Distributor located in a resort 
section filed a claim with us against another 
Distributor who was unfortunate enough to 
have one of his customers remain in this re- 
sort town with his Super-Six Phaeton be- 

Our Philanthropic Distributor 

HERE is a quiet, unassuming gentle- 
man just past the half century mark 
who pays the factory regular visits. 
Other than that he is a successful Hudson 
distributor and always welcome, the TRI- 
ANGLE never secured much information 
about this soon-to-be-made-famous distributor 
from southern Illinois. 

And now the truth is out. He is a second 
Carnegie, a Rockefeller and a Russell Sage 
all in one. And when A. L. Maxwell visits 
us again from Lawrenceville we will greet 
him as a public benefactor because of his 
recent gifts to Lawrenceville, and also be- 
cause he sells Super-Sixes. No praise ac- 
corded to any man can equal that of his home 
town newspaper, and so we will leave it to 
the Lawrence County News to chronicle 
the benefactions of Distributor Maxwell: 

of the little folks. It sounds like a fairy tale, 
ill be, a reality. 

stalled this week 
and the grounds 
will be thrown 
open to the child- 
ren next Monday 

The scheme 
originated in the 
mind of A. L. 
Maxwell, who 
takes a particular 
delight in doinsr 

A. L. Maxwell 


Twelve Lots and Play Ground Apparatus 
the Gift of One Man 

Through the generosity of one of our public- 
spirited citizens, Lawrenceville kiddies are 
going to have a play ground — a real one, 
equipped with ocean waves, see-saws, swings 
and everything that goes to delight the hearts 

lie. At an 
lired title to 
deed to the 
ground is to 
the children. 
When spring opens the children of Law- 
renceville will have a play ground not 
equaled by any city in Southern Illinois. 

For years the need of a play ground has 
been a crying one and our hats are off to Mr. 
Maxwell as being big enough to put over a 
scheme of such magnitude. Long live Max- 
well Park. 

yond the prescribed number of days in order 
to render the claim valid. The claim was 
pushed to a point of settlement when the 
customer decided that he would like to drive 
back home in a Sedan. A deal was consum- 
mated whereby he traded his phaeton for a 
Sedan and immediately returned to the terri- 
tory of the Distributor who sold him the 
phaeton. The one distributor continued to 
force his claim and seemed very much sur- 
prised when a contra-claim was filed against 
him on the Sedan he had sold. Owing to the 
difference in price between the Phaeton and 
the Sedan there was a small amount due 
which was promptly paid. Moral — Do not 
throw your brick until you are sure that you 
will not some day occupy the proverbial 
glass house. 

Almost anytime now we expect to hear 
that Harold L. Arnold, Hudson distributor 
at Los Angeles, has completed his new sales- 
room. To get the finest showroom west of 
New York City completed on time, three 
eight-hour shifts are being worked. 

Twenty Seven Starts — Twenty-Six Firsts 

Glenn Breed's dirt track record, with his Hudson Super-Six special, of 27 entries and 26 firsts comes 
about as near 100% as any human being and machine can hope to accomplish. It is a record that 
has made the name of Glenn Breed famous on the tracks in the west and southwest, where he 
started on his career with a Hudson Super-Six two years ago. Breed hails from Salina, Kansas. 
He is a daring, skillful pilot, who averages 90 miles on the straightaway at every opportunity. It 
is getting difficult now for him to find contenders. At Dodge City, Iowa, on Labor Day he finished 
15 miles in front. In old days he and Bob Burman were partners. 

Page Three 

Save Gasoline ! 

1 . Do not use gasoline for washing or cleaning — 

use kerosene to cut the grease. 

2. Do not spill gasoline or let drip when filling — 

it is dangerous and wasteful. 

3. Do not expose gasoline to air — it evaporates 

rapidly and is dangerous. 

4. Do not allow engine to run when car is 

standing. Cars are fitted with self-starters 
and it is good for the battery to be used 

5. Have carburetors adjusted to use leanest 

mixture possible — a lean mixture avoids 
carbon deposit. 

6. See that piston rings fit tight and cylinders 

hold compression well. Leakage of com- 
pression causes loss. 

7. Stop all gasoline leakage. Form the habit 

of shutting off gasoline at the tank or 

8. See that all bearings run freely and are well 

lubricated — friction consumes power and 
wastes gas. 

9. Protect the radiator in cold weather — a cold 

engine is hard to start and is short in 

10. Keep tires fully inflated — soft tires consume 


11. Do not drive at excessive speed. Power con- 

sumption increases at a faster rate than 
speed. Every car has a definite speed at 
which it operates with maximum fuel 

12. Change gears rather than climb hills with 

wide open throttle — it saves car and gas. 

13. Do not use cars needlessly or aimlessly. By 

exercise of forethought a number of 
errands can be combined so that one trip 
to town or elsewhere will do as well as two. 

14. Reduce the amount of riding for mere 

pleasure by shortening such trips or cut- 
ting down their frequency. 

— National Automobile Chamber of Commerce. 

Digitized by 



From An Old Cotton Shed To This — In Six Years 

"When the Children of Israel made bricks without straw 
They were doing the regular work of our Corps." 

SO sings Kipling's Engineer, and it was never truer 
than in the modern day when steel is priceless and 
copper and brass more to be desired than good 

Nevertheless, despite almost prohibitive prices on 
building materials, the Memphis Motor Car Company, 
Hudson distributors, have achieved — and the verb is used 
advisedly — a life-size triumph in engineering and archi- 
tectural construction in their new sales plant at their home 

The first car was sold in an old cotton shed six years 
ago. Now on a corner lot 165 feet by 185 feet they have 
just finished a building sheltering ample display, sales, 
storage, shop, parts and office space, so well arranged that 
rival salesmen and tradesmen frequently turn a deep, deep 

envious green when they come "a-visitm' ". Roughly: 
show-room, 30 feet by 100 feet; storage, 55 feet by 120 feet; 
parts-room, 20 feet by 60 feet; shop, 35 feet by 120 feet; 
with accompanying office, toilet and machine facilities. 

The storage, shop and parts rooms are models of well 
arranged and sturdy engineering construction. The ex- 
terior is architecturally correct and pleasing to the eye. 
The interior is dainty where daintiness is desired to attract 
or hold the public, and well proportioned and thoroughly 
accessible where storage or repair space is the object; while 
the whole is sturdy, honest and permanent to the core. 

The illustration shows the admirable architectural and 
landscape treatment. The construction cost is tightly 
locked in some secret archive, but the little birds rumor that 
it was about fifty or sixty thousand. No matter what it 
cost, it was worth it. Unbiased critics unite in solemnly 
agreeing that it is the best looking and best arranged build- 
ing of its type in the South. 

Newspaper Ad Sells Six Cars 
in Two Days 

The advantages of buying a Hudson now 
while old prices prevail is proving an effec- 
tive sales argument. The John Doran Com- 
pany, of Spokane, Washington, traced the sale 
of six cars in two days directly to the price ar- 
gument advertising copy that is now going out. 
During the past four weeks, two advertise- 
ments a week, averaging about 336 lines each 
have been sent out. Many distributors and 
dealers are using two ads a week. And now 
to take care of the demand for two column 
copy, proof sheets containing six 200-line 
advertisements are being mailed. 

Sixty-Seven Miles Per is Fast 

George V. Adams went over the Lower Co- 
lumbia River Highway one day last month 
for C. A. Boss, Hudson distributor at Port- 
land. His prime object was to study road 
conditions, but part of the trip he devoted to 
demonstrating the speed of a Super-Six speed- 
ster to some doubting newspapermen in the 
rear seat. When the speedometer touched 
67 they were satisfied. 

Charles E. Vaughan, an expert in anything 
that pertains to automobiles, has joined L. 
E. Colgrove at Grand Rapids as service 

The first automobile over the new Harrahan 
Bridge at Memphis was a Hudson Super-Six 
owned by W. S. Martin, president of the 
Arkansas & Memphis Railway Bridge and 
Terminal Co. 

'^j^i t { 1 1 1 1 1 ii e f 1 1 1 ti i i n n u ti : t ; n n • 1 1 < m , i < n ► * r * m r ' r ( ^ u f * t m n . n ; i n : I n 1 1 n n , n , i I ; I p J n m i : 1 1 J n u 1 1 m , u n 1 1 ; n ; 1 1 A^-f 

Marking Time! | 

Marking time is waste motion. | 

The man who marks time is | 

like the motorist who lets his § 

motor idle. He wastes fuel and | 

energy. His only excuse is that j 

he will be ready when the time j 

comes. But more often it never | 

comes, or when it does he is ex- j 

hausted. I 

The salesman who marks time | 
travels in circles. The prospects | 
he knows are "not quite ready" § 
or "they can wait until tomor- I 
row." And so he marks time 1 
while the other fellow gets the j 
order. | 

111111111111:11. l|:!l|i|h|i:IIIM)'ll1lf)lH<i|illl!MMIIIIi:lltlll!ll1IIH!1lllll1l;lll#llllilllilll>illlllllllll!IIIMi: 

Page Four 

We Have a Speed Merchant 
in Our Midst 

It is quite natural that the champion long- 
distance runner of the world should select 
selling Hudson cars as his forte. And so we 
announce with a great deal of pleasure that 
Tom Halpin, now of Hyde Park, Mass., will 
handle the Super-Six. 

Hudsons Carry Wounded Soldiers 

Visitors to the Toronto Industrial Exhibi- 
tion were thrilled when Hudson after Hud- 
son, each containing a load of wounded 
soldiers — "amputation cases" — whirled by 
the grandstand. The cars were furnished by 
owners, and the parade was managed by 
A. M. Thompson of the Dominion Automobile 
Company, Hudson distributors in Toronto. 

A Forward Look 

-It takes all 
Sorts of folks 
To make up the 
Justly celebrated 
World, including 
The philanthropic 
Citizen who 
Carefully inspects 
The blind man's 
Stock of pencils 
And selects the 
One with the 
Best rubber before 
Dropping a nickel 
In his tin cup. 

Digitized by 





Do You Think There is No Market for a 

$1650 Automobile? 

Proof That Users, Because of Their Prosperity, are Accustomed to Rising 
Prices. All Dealers Do Not Know How Conditions Have Changed. 


WITH farmer boys buying $2.50 neckties and $7.00 
hats it seems strange to hear anyone complaining 
that the present price of the Hudson Super-Six 
is higher than people in the country sections will pay for 
an automobile. 

Such is the case, however, and strangest of all the 
latest word we have had on the subject of price comes 
from a section which also furnishes this story of dis- 
content and prosperity. Perhaps those dealers who say 
they have no market for a $1,650 car are themselves 
behind the times, and, in fact, do not really know what 
strange and vast changes have taken place recently in 
the mental attitude and buying power of their trade. 

A farmer customer of a Hudson 
distributor in the middle west visited 
him last week, as is his custom when- 
ever in town. On this particular day 
his face was overshadowed with dis- 
appointment. So evident was the 
customer's apparent distress that the 
distributor asked what might be the 
cause of the worry. 

"Well," replied the farmer, "my 
son-in-law is just home from Chicago 
where he went to sell a couple of car- 
loads of hogs." 

"Did some of them die en route?" 

"No! No! He got them all there 
all right, but he didn't get as much 
for them as he should." 

"What did he get for them?" 

"He got $18.20 a hundred." 

"That seems like a top price to 
me," remarked the distributor, "what 
is the highest price you ever got for 
hogs before?" 

j "I sold some hogs last January llfor $10.75 which is 
tihe most I ever got before." (l 

1 "What are you complaining abojjit then?" asked the 
automobile man. \ 

( "Because the market closed that day at $18.25." 
j Prior to the beginning of the Great War and its con- 
sequent influence upon commodity prices, the oldest 
citizens of each community were wojjit to talk about the 
high prices of Civil War times. 

Not many automobile men have any personal recol- 
lection of those times, but who is there who does not 
remember how the old people used. to talk about such 
things, when we were children? jj 

-=* The question of price and whether an article is high - 

tiiiiiiiiii'ii'iniit inn iiiitiiiuii ii iirti.u'lifii'iiMmi si n n iiiimiitiiiuifin'iii'i) iiiiii.i.iiiiiiinHiimiiiiuii 

OT a man, woman or child in the 
world has escaped the influences 
of the war as it affects their mode 
of living. 

Prices have mounted up and up so 
fast that people have failed to note 
what great changes have been made. 
We hear people remark that such and 
such an article has now reached a pro- 
hibitive cost. But in every line there is 
a bigger demand than ever before. More 
people are growing wealthy; more are 
satisfying desires which they never were 
able to satisfy before. 

If you are one of those who think be- 
cause the Hudson Super-Six now sells at 
$1,650 and soon will advance in price that 
you will not be able to sell as many cars 
as you have in the past, read this article. 
It tells of conditions which you may not 
have noted. — The Editor. 

\ l ! I p,l (I t tin (i'llii'li'm llll ! i! I MM (HI IB I H liH lilt'l f! Ml >l'i fill U Willi 1 1! II' Ml ft 

priced all depend upon the prices of other things. It is 
all comparative. During the fourth year of the Civil 
War hogs reached their highest level for that period when 
they sold for $13.25 a hundred. 

It is not how much an article sells for that counts 
so much in its being purchasable as it is whether the 
people have the money with which to buy. 

The situation is well expressed by a story — told by 
protectionist orators during one of the hottest campaigns 
between the Republicans and the Democrats on the ques- 
tion of a high protective tariff of free trade, in those days 
when that was the great political issue — of an Irishman 
who went into a store to buy a shirt. 

"How much?" asked the man who 
was soon to be a cop or possibly a 
mayor or something like that. 

"A dollar," said the storekeeper. 
"It's too much. In Ireland I could 
get a shirt as good as that one for 
fifty cents." 

"Well, why didn't you buy your 
shirt in Ireland?" barked the exas- 
perated shirt seller. 

"Because I didn't have the fifty 

The farmer is handling more 
money today than he ever dreamed 
it would be possible for him to 
have even as recently as a year 
ago. He got 85 cents a bushel for his 
wheat before the start of the war and 
practically dated everything from the 
time when Joe Leiter almost made the 
wheat corner and cash wheat sold on 
the Chicago Board of Trade at a dol- 
lar. One year ago the price was $1.60 
and six months ago it was $1.86. 

Today the price guaranteed by the government to 
wheat growers is $2.20 a bushel. 

Corn, which some stock raisers are now feeding to 
hogs that sell at almost twenty cents a pound on the 
hoof, cost them 88 cents one year ago. Six months ago 
corn sold at $1.00 a bushel and today is near $1.90. 

One Iowa cattle raiser asked G. W. Jones, of Des 
Moines, Iowa Hudson distributor, to help him figure out 
how much money he made on two carloads of cattle he 
had just sold for $6,200. Mr. Jones estimated the cost of 
the corn fed to the cattle, the attention they required, and 
then asked the farmer if he had other steers and if he had 
a sufficient quantity of corn to prepare them for market. 



His Second Great Discovery 

Fridtjof Nansen once startled the world with the announcement that he had found the South Pole. 
And any man who spends a winter with the seals and penauins in that latitude makes a few en- 
durance records himself. It was auite natural that when, as ambassador from Norway, he 
came to this country a few weeks ago, he should select the automobile that had the greatest endur- 
ance. Then, too, he came to Washington with the knowledge that some of the most prominent 
families in Scandinavia own Hudsons. His purchase of a Super-Six adds just one more to the large 
and growing list of notables who want the best car. 

Do You Think There Is No Market 

for a $1650 Automobile? 

(Continued from Fir at Page) 

This stock raiser is only an average all other articles have been increased, 

grower in the size of his farm and Until that necessity is reached every- 

the quantity of stock produced. The one who buys a Hudson Super-Six is 

figures of net profit that men are in the same fortunate position as the 

making this year are eye openers to cattle raiser, who still has a supply of 

anyone who thinks the farmer is not 85 cent corn, or the grower, who has 

going to have money or the disposi- 13 cent cotten that today brings $125 

tion to buy anything his fancy may a bale. 

suggest in the way of automobiles, Look over t hi s H s t of price corn- 
houses — or $40 millinery for his parisons and note how commodity 
daughters if they want it. In this pr CCi have been increased, 
instance this farmer will net close to , ,. . , _ 
$35,000 this year. ? uch a condition means better 
^ ; , - . prices and greater profits for pro- 

If you think there is any possi- ducers and that means th all have 

bihty of your sales volume falling off more m to b the tM th 

next year on account of the prices want 

that automobiles must be sold for, p 

just consider how the prices of all I9i5 e -17 Prices 

articles have gone up in the past few Aluminum $ .18% lb. $ A&A lb. 

months. Silver 47 oz. . 90«^ oz. 

T . ^u 4. ui r • Tin 33 lb - 61.85c lb. 

Look over the table of prices on Hides 19 lb. .34 lb. 

this page and see what changes have Rice 04) » lb. osi-i lb. 

taken place. Silk 3.30 lb. 7 50 lb. 

„., , . ^. ^ Sugar 03 :i 4 lb. 7 65c lb. 

Whenever anyone complains that Wo ^ 2 5 ic lb. .73 lb. 

prices are getting too high to permit Copper. 13 } 2 lb. .28 lb. 

of a fair market, it is a sure indica- Pig Iron 12.27 ton 52.90 ton 

tion that that complaint comes from ^ Billets> ;; ; ; 19 ;?f ^ £ 75 ^ £ 

a man who has not kept in touch Spelter 6 33c lb> 7 90c lb . 

with changing conditions. Such a Cement l 32 bbl. 2.12 bbl. 

man is going to be greatly surprised. Coke 2. 13 ton 14.00 ton 

H i s . T ac L e 52 S T be W? V he cSton: ::::::.:. :lkt: \l\sX. 

articles he did not expect it to buy, cottonseed Oil .. . .05* 4 lb. .15 lb. 

and he will not be in a position to Leather 43 lb. .57 lb. 

take care of their wants. Lumber 28 oo M ft. 45 . oo M ft. 

—- . - ^, „ , Petroleum 40 bbl. 2.00 bbl. 

The price of the Hudson Super- Tobacco n i b . 2 \ lb. 

Six will have to be advanced just as Turpentine 30 gal. .42 gal. 

Page Two 

Mulford's Racer Sold To— 
But Read the Story 

HE never saw a real automobile race 
in his life. 

He never sold automobiles. 

But he did know a good thing when he 
saw it. And when Fate turned the steps 
of A. C. Stickel, of Connellsville, Pa., toward 
the speedway at Uniontown last May she 
started something. 

From a desire just to see the boys do a 
few laps to the owner of one of the fastest 
racing cars in the country in a few months 
is true Hudson speed, and this is how it 

The mighty speed attained by Vail and 
Mulford in their try-outs at Uniontown 
brought many to the oval, and the sport 
that has fascinated and thrilled hundreds 
of thousands started a great desire in Spec- 
tator Stickel to own one of these Hudsons. 
He sought out Arthur Hill, Manager of the 
Hudson Racing Team, but was unsuccess- 
ful. Then he made a plea for the Hudson 
agency at Connellsville where many cars 
were owned but few Hudsons. In less than 
two months he had sold fourteen Hudsons. 

He managed to secure the remodeled stock 
Super-Six that Ira Vail had driven last year, 
entered it and won some prize money. Now 
he has just purchased the car that Ralph 
Mulford drove this year to so many vic- 
tories. On Saturday, September 22, it 
will be entered along with Vail and his 
Hudson special at Sheepshead Bay. Money 
is not the object. He races for the sport 
and the love of it. His is the enthusiasm 
that makes all sport worth while. 

Flip of Coin Sends Speedster on 
Record Making Run 

THE flip of a coin sent a Hudson Speed- 
ster on a record making cross country 
run from Grand Rapids to Columbus, 
Ohio, recently. Starting on less than five 
minutes' notice L. E. Colgrove, Hudson 
dealer in the Furniture City and Hunter 
Robins, a Hudson owner, made the trip of 
over 350 miles in eleven hours, remarkable 
time considering that neither knew the 
roads and that the greater part of the trip 
was made in the night time. Not content 
with this little jaunt, they started the next 
day for Chicago, again over a strange road 
and made the trip of 360 miles in less than 
thirteen hours. 

The greatest road building program in any 
state at the present time is that of Illinois. It 
calls for the building of nearly 4,000 miles of 
hard surfaced roads. 

Royal B. Libby, star salesman for the Hen- 
ley-Kimball Company, of Worcester, Mass., 
has been commissioned a first lietuenant in 
the ordnance department. 

A lot of your prospects 
who used to struggle to 
make both ends meet 
now have to figure how 
they will spend it all. 

Digitized by 



The Man on the Floor 

Registration Day in Honolulu 

THE Man on the Floor hadn't 
noticed their old Cadillac out- 
side. Anyway they looked a 
little seedy, and the first rule of the 
successful salesman — courtesy — was 

They did all the talking. The Man 
on the Floor seemed more interested 
in getting out to lunch than in selling 

So out of the door went a nice fat 
commission, and the man just across 
the way sold them a limousine. 

This attitude of some so-called 
salesmen reminds one of the story of 
a plainly dressed woman who walked 
through the aisles of a great New 
York department store one rainy 

The clerks stood about in groups, 
chatting about the night before. They 
were interested in gowns, gossip and 
good times. 

She was looking for help — for serv- 

And she might as well have been at 
the North Pole or Central Africa, so 
far as those clerks were concerned — 
except that one clerk was interested 
in his job. When the woman came in 
sight of his department, he made 
haste to ask if he could be of service. 

Of course he could. She had just 
made up her mind to go elsewhere, 
but she would tell him what she 

She wanted to furnish a castle. 

She was Mrs. Andrew Carnegie, and 
she had in mind the furniture and 
equipment for Skibo Castle. 

That clerk got the job! 

Incidentally, he later ceased to be 
a clerk. 

There is a message in this story for 
every salesman whether he sells auto- 
mobiles or calico. 

Hawaii observed registration day on July 31, and the Schuman Carriage Company, Ltd. 
resentatives in Honolulu, sent 48 of their employees to register in a fleet of eight I 
Sixes. It will be noted that a great majority of the young men are native Hawaiians, and so we 

„ . ___________ „ _ ... Hudson rep- 
resentatives in Honolulu, sent 48 of their employees to register in a fleet of eight Hudson Super- 
Sixes. It will be noted that a great majority of the young men are native Hawaiians, and so we may 
soon expect to hear that the ukelele has joined the bagpipe in France. 

Ira Vail Loses Race 

And $1400 When Tire 

Lets Go in 99th Lap 

IRA VAIL, now racing his Hudson special 
independently of the factory, lost first 
place in the 100 mile Narraganset 
Classic, at Providence, R. I., Saturday, 
September 15, when a tire blew up in the 
ninety-ninth mile. He finished second. 

The first prize money, $3,500, went to 
Milton in a special Dusenberg. Vail won 
$2,100. The accident cost him the race 
and $1,400. He led from the tenth to the 
ninety-ninth lap, and from fifty miles up 
broke every track record. He averaged 
over seventy miles per hour, on a one mile 
track, which is exceptional time, considering 
it was an asphalt track, with no banking 
at the corners. Over a two mile board 
speedway, on a track such as Vail has been ac- 
customed to racing this year, he would have 
averaged 106 miles per hour. 

Vail will race again this Saturday in the 
100 mile event at Sheepshead Bay, New York. 

What A Train Can't Do, A Super- 
Six Can 

GUESTS at Tahoe Tavern on Lake 
Tahoe, in California, have been ac- 
customed to reading their Sunday 
morning papers at the tea table. Imagine 
their surprise when a Hudson driven by C. L. 
Butler, Hudson dealer at Berkeley arrived 
one Sunday with a load of San Francisco 
papers eight hours ahead of the usual 

Butler made the run over the Sierra Nevada 
Mountains in record time despite the fact 
that several road hogs tried to hold up his 
progress, one going so far as to pull a gun 
when Butler attempted to pass. Just at 
that moment a right foot became remarkably 
heavy and with all occupants ducking for 
cover the Super-Six disappeared around a 
friendly cliff. 

Advice to Beginners — Look Before You Leap! 

Atlanta Issues Magazine for 
Hudson Owners 

eight page periodical of the same size 
and style as the Hudson TRIANGLE, 
is to be published monthly by J. W. Gold- 
smith, Jr., Hudson distributor at Atlanta, 
Ga. It will be mailed to all Hudson and 
Dodge owners in Mr. Goldsmith's territory. 
Dick Jemison, Editor of the new magazine, 
states that provisions are to be made for 
every Hudson dealer in the territory to use 
the new publication with his own imprint 
on the editorial page. 

The first issue devotes considerable space 
to urge owners to buy a new Hudson before 
the price advances. 

Iowa has more automobiles in proportion to 
the population than any other state. The 
recent census made by the State Highway 
Commission showed that at eight points where 
counts were made eleven motor vehicles 
passed to one horse vehicle. It was also 
observed that these roads were carrying an 
average of 387 vehicles daily. Only 3 ( / c of this 
traffic could be classed as tourist. 

Maybe a "drum in pink" was passing by. Certainly something distracting must have happened to 
cause the driver of this Hudson to send his car "over the top'* of a sidewalk in Austin, Texas. One 
of the first rules in the little book is to watch the road. If a green chauffeur had remembered this 
and kept his foot off the accelerator, his Super-Six wouldn't have had to jump this 20 inch curb. At 
that the only damage was a bent front axle, a crimp in the fender and a flat rear tire. 

Page Three 

A. R. Benson, salesman with J. W. Gold- 
smith, Jr., Hudson distributor at Atlanta, 
Ga., has just returned from a 2,000 mile trip 
in his Super-Six. Eight states were traversed 
on the journey. 

Digitized by 



Michigan to California — And No Hotel Bills 

iron, two short sticks of wood, two wire guy ropes and a 
wide piece of heavy canvas. One of the pieces of angle iron 
slipped under the forward end of the running board and 
fastened. The other piece rested on the hub of the rear 
wheel, with a curved extension that passed between the 
spokes and gripped the inner edge of the rim. The outer 
ends of the angle irons were supported by upright sticks 
of wood. Guy wires ran from the outer end of the angle 
irons to the ends of the front and rear springs. The can- 
vas was permanently attached to one of the angle irons. 
The other end of the canvas was fitted with a simple lacing 
device that permitted the bed to be drawn "taut when 
the guy wires were in place. 

A tent of waterproofed duck buttoned under the roof of 
the sedan was supported by the uprights that supported 
the end of the angle irons, and dropped to the ground. 
The party encountered heavy rain a number of times, but 
the tents afforded perfect shelter. 

A spotlight that could be turned within the car, and a 

curtain for the windshield, gave the Wernettes a perfect 
little house at night, with living-room in the center and 
bedrooms on either side. Their kitchen was in front, just 
under the hood of the car. Mr. Wernette, not content 
with the idea of wasting the exhaust heat from the motor, 
found a clever way of utilizing it. 

He attached a tin box, lined with heavy asbestos com- 
position, to the right hand side of the Hudson motor, so 
that the exhaust manifold passed through it. If you have 
ever happened to lay your hand on the exhaust manifold 
of a motor that has been running for some time, you know 
that it is not exactly cool. The asbestos -lined walls of 
the tin box conserved this heat and made an excellent 
little oven. About 3:30 in the afternoon, while on the 
road, the Wernette's would stop and put potatoes to bake 
in the tin box, and perhaps a can of beans. Two hours 
of driving would bake the potatoes to a turn, and heat 
the beans ready for the table. 

Our Hands Are Off To Brick 

THEY say a handshake tells the charac- 
ter of a man. 
If this be true then Clarence (Brick) 
Owens is some feller. Brick has been settling 
disputes in the big leagues for years. Not 
even Johnny Evers could get his number. 
The other day, when the Tigers were idle 
and Hy Histed of the Twin City Motor Car 
Company, Minneapolis, was in town, Hy 
and Brick, old pals, came out to the factory. 
During the introduction several arms were 
seen to wither, and when Brick left the secret 

of his prowess as an umpire was revealed. 
He just shakes hands with a player before 
the game. No one would start anything 
after that. 

How Is Your Mailing List? 

With your fall campaign just be- 
ginning you should investigate the 
condition of your prospect list. Take 
off the dead ones and keep on the live 
ones. Don't send the postman into 
the graveyards. 

Page Four 

Why Jack McClelland Smiles 

OKLAHOMA'S crops in 1917 are worth 
double what they were in 1916 — 400 
million as compared with 200 million. 
According to the Government Crop Re- 
port, issued September 7, Oklahoma in 1917 
will show an increase of — 

21% in production of cereals. 
45% in production of cotton. 
114% in total value of all crops. 
Mr. McClelland is the senior member of 
the McClelland Gentry Motor Company, 
Hudson distributors in Oklahoma City. 

Digitized by 





Automobiles Cost More 

So Does Everything Else 

When the Price Argument Arises Then Show Your Prospect the Proportionate 
Advance in Every Other Commodity, and How it Has Been Greater 

WHAT effect is the rising price of automobiles to 
have upon future sales? That is a question 
which seems to perturb a great many dealers 
and especially those in the smaller towns. 

Perhaps we could get a fair insight into the future if 
we should look at the question in this way, using the 
dialogue which actually took place in a home "some- 
where in America" just by way of emphasis. 

It was at the dining table of a well-to-do dairy farmer 
that the good housewife expressed regret that she soon 
would be compelled to lay in a supply of flour. 

"And just think," she said, "I'll have to pay $16.00 
a barrel. My, I don't know what is to become of us all 
if prices keep going up as they have." 

"Yes, mother," remarked her son, "Flour certainly 
does demand better prices, but so does milk, for we have 
already received over $850 more for our milk this 
summer than we did last year." 

"Don't you think that you, mother, could pay $4 or 
$5 more for a barrel of flour than you paid in the past 
and still be better off than you were?" 

You don't have to stretch your imagination very far 
to see that the son's logic will prevail in every household. 
In some lines of merchandise, of course, for a time, people 
will protest at the greater prices they have to pay. But 
they won't refuse to buy on that account, for the very 
simple reason that producers now have more money with 
which to buy than they have ever had before. 

The wool grower objects to paying the hog raiser 
$18 a hundred for his pork. But so also does the 
stockman resent paying the prices charged for his cloth- 
ing that is now made from wool which sells at 70 cents 
a pound as against its former price of 25 cents a pound. 
However when wool was at its lowest figure, the hog 
man was getting about $10 a hundred and was fattening 
his stock on 85 cent corn, which, today, is in the aristo- 
cratic price class of $1.75 a bushel. 

Everyone has something to sell to someone else. 
When the men in the coke ovens in Pennsylvania found 
the increased cost of living was taking all the surplus 
money they had planned to lay aside by reason of their 
unusually steady employment, they got an increase in 
their wages. Then the price of coke went up and there 
had to be an increase in the price of steel. Buildings 
cost more. Machinery advanced. There was a re- 

adjustment in prices everywhere with everyone paying 
more than he had been accustomed to pay and every- 
one receiving more than he had been accustomed to 

Now just think what has taken place in the price 
situation of automobiles. 

The average selling price of fifty -one makes of cars on 
January 1st last was $2,142.60. The present average 
price of those very same cars — which have not been 
changed enough to account for any such price advances 
— is $2,338.79. The average increase has been $196.19. 

If the advances in prices had been confined to auto- 
mobiles, the future sales would indeed be affected. But 
just look at what has happened in every other line and 
you will see parallel cases. For example there are three 
or four items used in the manufacture of automobiles 
that indicate something of the advance and show that 
while material costs have grown the selling price of the 
finished cars has not advanced in quite the same 

The figures cited above show that automobile prices 
have advanced 9.15 per cent. Taking the items of iron, 
steel, leather and aluminum, and disregarding other im- 
portant things like labor, etc., the average increase of 
those materials has been 16 per cent. 

Think well what these figures mean. Ask yourself 
just how these war times have affected the prosperity of 
the people you know. If you should canvass in your 
mind the conditions of the people to whom you have 
sold cars in the past and whom you must regard as your 
customers of the future, you are apt to be surprised at 
what you will be forced to realize. 

Everybody is doing more business than he did a 
year or two ago. There are a lot of people who never 
before had the money to gratify their desires. They 
now are satisfying those wants. It means you get a new 
supply of prospects. 

And if you want any further proof that the question 
of price is of such material influence in retarding sales 
when the prices of all articles are higher, then ask your- 
self if you sell any less gasoline today at present prices 
than you did in the old days of 10 cent gasoline. 

And aren't people eating more beefsteak today at 
present prices than they did in the days when you could 
get a good porterhouse at 18 cents a pound? 

Digitized by 



Where They SELL Hudson* in Reading, Pa. 

Have You a Notable in 
Your Midst ? 

TESTIMONIAL letters have long been 
relegated to the waste baskets by ad- 
vertisers, although they still survive in 
the patent medicine man's advertisement. 

There is an advantage, however, in having 
a list of prominent owners in your file. There 
are some prospects, you know, who buy a 
car because Mr. or Mrs. "So-and-So" owns 
one. For that reason we want to compile a 
list of nationally known people who own 
Hudson Super -Sixes — not merely prominent 
local owners, but personages whose names 
are easily recognized by all who might buy 
a Hudson car. 

Here are a few names that have been sent in 
from New York City: 

Edna Goodrich, actress 

Roscoe (Fatty) Arbuckle, famous film star 

Ina Claire, actress 

Marie Doro, motion picture actress 

Two well known Metropolitan Grand 
Opera Singers: 

Pasquale Amato 

Antonio Scotti 

There are numerous owners of Hudson 
Super-Sixes in the Social Register. Two 
prominent ones in New York are: 

Alice G. Vanderbilt 

Lilla Radclyffe Dugmore 

In Boston: 

Hon. George von L. Meyer, Ex-Secretary 

of the Navy. 
Geo. R. Carter, ex-Governor of Hawaiian 

Percy Haughton, Pres. National Baseball 


In Los Angeles: 

President Carranza of Mexico 

Gov. Esteban Cantu, Military Governor, 
Baja, Calif. 

It is only natural that California, the home 
of motion picture stars and motion pictures, 
should boast of a number of Super-Six owners 
in this profession. Among those in Los 
Angeles are: 

Fannie Ward 

Audrey Munson 

Dorothy Dalton 

Theda Bar a 

Then there is Carrie Jacobs Bond, who wrote 
the song that you hear at every Chautauqua, 
and wherever an aspirant for local honors 
appears, "The End of a Perfect Day." 

There is someone in your territory who is 
famous. Send us his or her name and as a 
gentle reminder don't forget when you are 
talking with a farmer, who is getting $2.20 
for his wheat, that Herbert C. Hoover owns 
a Super-Six. 

This is the new home of 
the Heydt Motor Company 
in Reading, Pa., dealers in 
Hudson* only. The first 
floor contains a display 
room, office and storage 
garage. The second floor is 
reserved entirely for inspec- 
tion work, with the excep- 
tion of the front part of the 
garage which is converted 
into a machine shop, 
wherein, all dismanteling 
and machine work is per- 
formed. The stock room is 
so located as to be directly 
accessible to either the 
machine shop, the service 
floor or the stairway to 
the garage. It's the finest 
home on automobile row. 

Hudson Goes 159,000 Miles 

in the Phillipine Islands 

H. B. Phipps, Export Manager of this Com- 
pany, who has just returned from an extended 
trip through the far east found a Hudson 
1914 Six-40 in Manila that had been run 
159,000 miles and was still in good condition. 

The car was one of ten Hudsons operated 
by a Manila garage. The first year it was 
run 76,000 miles; the second, 35,000; the 
third, 30,000; and this year, 18,000 miles have 
already been added. 

Of the other nine cars, four are Super-Sixes, 
and every one of these has already run over 
25,000 miles. Two of these are 1914 Hudsons. 
One has averaged 100,000 miles, and the 
other over 75,000 miles. A 1915 model has 
65,000 miles to its credit. 

The four Super -Sixes are averaging 16 to 
18 miles to a gallon of gasoline. 

Come Across! 

THIS is a period of giving, of contribu- 
tions to worthy and needy causes. 
It is a time when you are being called 
upon daily to help mankind. 

Among the daily requests and your gener- 
ous bequests we want you to find time to 
stop long enough to add another to your list. 

It is not charity. We do not seek money. 
We won't admit that we can get along with- 
out you, although for some time past we have. 

The fact that the TRIANGLE sometimes 
seems to give one man more mention than 
another isn't due to any desire on our part to 
keep the spotlight playing on one part of the 
house. It's because some live wire in some 
organization keeps the mail filled with stories, 
incidents, and photographs of happenings 
that he knows will interest other readers of 

When you planted the garden from the 
limited variety of seeds your congressman 
sent you, your crop report was a brief affair. 
But it is human nature to use the material 
at hand to build with. 

The TRIANGLE is not written with an 
idea of merely filling space. Its mission is to 
keep four pages filled with good strong selling 
thoughts and at the same time to carry the 
news of the more important happenings of 
the Hudson family with an occasional anec- 

But there is not enough material of the 
kind we need crossing the desk. Won't you 
shake off the lethargy, dust off the type- 
writer and send us something now and then? 
Otherwise the old sheet will get stereotyped, 
and we will have to start writing editorials 
on hand-organs or hollyhocks and the rising 
price of the humble onion. 

Ed. Berkebile, formerly manager of the 
used-car department of the Toledo-Cadillac 
Company has accepted a similar position with 
the F. E. Stuyvesant Motor Company, Hud- 
son distributors at Cleveland. 


Your Gold Mine 

N modern business the salesman is the prospector. 

He, too, searches for gold, but with none of the hardships and un- 
certainties of the "forty-niner." 

His prospect file is his Klondike — his Eldorado. 

And the sales he makes depend on how systematically he searches his 
prospect file — how thoroughly he pans this pay-dirt for nuggets. 

There is a gold mine in a western state that produces ore which runs 
only $3.00 worth of gold to the ton. 

Cut a $20.00 gold piece into seven parts. Take one of the parts and 
grind it up into the finest powder and scatter it through a ton of hard 
quartz. Then go to work and get it out. That is what this company is 
up against. Yet they get the $3.00 out of that ton of ore so successfully 
that they make a profit of a million dollars a year. 

The successful salesman must dig deep. He can scratch the surface 
for a time. Society Blue Books, Dun's and Bradstreets' serve their pur- 
pose. But a great new field awaits him if he will but go after it. 

Record crops, big profits and steady employment have piled up tre- 
mendous earnings. There are bulging bank rolls today where the sales- 
man least expects them. 

Go after this modern Midas and sell him. Don't count on luck to 
bring him in, but study your prospect file and dig deep. There is plenty 
of pay-dirt for the salesman who will go after it. 

Page Two 

Digitized by 



How Farm Paper Ads Make Sales For You 

At a recent tractor demonstration at Marengo, Iowa, six 
farmers came with their cars and five drove Super-Sixes 

HUDSON was one of the first automobile advertisers 
to use farm papers. Today we are one of the 
largest and most consistent users of advertising 
space in agricultural journals. That it pays is evidenced 
by the fact that today there are over 7,000 Super-Sixes 
owned by farmers, and this does not take into considera- 
tion the cars that are sold to retired farmers living in 
cities and small towns. 

In a recent issue of the Capper Bulletin, a house organ 
published by Arthur Capper of Kansas, it was shown that 
of the sales made last year in 37 mid-west country towns, 
65 per cent of all Hudsons went to farmers. In fact, Hud- 
son led one car in the medium price class, that is known 
as "the farmer's car." 

The average farmer represents the country's most con- 
servative type of business man. He pays as he goes and 
the number of motor cars that are being purchased by 
his class indicate to you his confidence in the future. 

Out in the city of Atchison, Kansas, the King Automo- 
bile Sales Company recently took over the Hudson agency 
and at the same time dropped the sale of two other well 
known makes, a six and an eight, both widely advertised 
but not in farm papers. 

In six weeks this firm in a city of 15,000 sold seven 

Study your farmer prospects and take advantage of 
Hudson Advertising. 

Just Published — a Book 
on Parts Service 

LONG before the automobile was in- 
vented, a famous essayist said: "No 
man can learn to value and appreciate 
a Truth as much as one who has for many 
years struggled against it." Just how pro- 
found the truth of this statement is, can be 
judged by the qualifying proverb, "Lucky is 
the man who knows his faults, for only then 
can he correct them." 

How many Hudson Distributors and Deal- 
ers are today struggling against the Service 
Problem, and why are they struggling 
AGAINST A PROBLEM, instead of profit- 
ably operating a paying proposition? 

The service department of a motor car 
dealer represents a commercial division of 
his organization, the fact that it is the repair 
department where mechanics are to be found 
instead of salesmen does not mean that it 
cannot be run in a proper and business-like 
manner. Particularly does this apply to the 
Service Stockroom. The Stockroom repre- 
sents a huge investment, sometimes greater 
than the display on the salesroom floor, but 
often you find the Stockroom Manager in- 
capable of realizing the responsibility and 
importance of his department and his job. 
Because of this condition, and because of the 
fact that very little relief has been brought 
to the situation, the service proposition is a 
problem to many dealers. 

To overcome this difficulty it is necessary 
to eliminate the cause of the fault. This can 
only be accomplished by pointing out and 
proving the actual cause. 

For the benefit of those who desire to im- 
prove their service department conditions, 
we have issued the new book entitled "Parts 
Service" describing what it means and its 
significance to Hudson Dealers. It has been 

specially written for Hudson Dealers and is 
issued by the Service Department of the Hud- 
son Motor Car Company with a view of 
helping the organization afield. 

It treats with the faults of the Stockroom 
of today and shows how to eliminate them. 

Read the Book, discover your faults, find 
out if you are on the right or the wrong track. 
If you are struggling against a problem it 
will tell you how to turn the tide in your 
favor, how to value and appreciate the knowl- 
edge of a well regulated system. If your 
present system is faulty, you can only correct 
it by discovering the fault and eradicating it. 

Write for a copy of this book today. The 
suggestions will be useful to you irrespective 
of the size of your business. 

A Hudson Super-Six speedster carried the 
grand marshal of Ringling Brothers' circus 
in a parade in Stockton, Cal. recently. 

Breed Goes 54 Miles Per Hour on 
Half-Mile Dirt Track 

Glenn Breed in his Hudson Super-Six 
special set a new record at Hutchinson, Kan- 
sas, Friday, September 21, when he defeated 
Lorey in a Fiat, averaging 54 miles per hour 
on a half-mile dirt track. 

The race was over a five mile course, and 
Breed made the run in 5 minutes 333^ sec- 
onds, breaking all records for one-half mile 
unbanked dirt track. 

In Seventeen Years 

In 1900 the assessor of Los Angeles County, 
California, found 6 automobiles and 7000 
horses. This year his report will show 20,000 
horses and 80,000 motor vehicles in the 

E. V. Stratton Hits One Over Second 

The thrill maker at the 
recent outing of the E. V. 
Stratton Motors Co. em- 
ployes at Albany, was "E. 
V." himself. Here we have 
him starting a rally just 
as Troy had the game on 
ice. When they found the 
ball the score stood 15 to 
14 with the home team 
on the long end. This 
picnic is an annual affair 
with the Stratton organiza- 
tion and this year 65 at. 

Page Three 

Digitized by 



mere are many ciniiueiaokiw nuuovn uwiivio m uvuui niuvi iva> a-vcuciv* woi niivnn vrm * cn^aiiov f 

Chile, with his family and friends, there were eight in all, made a trip to the Andes in his Super- 
Six. A glance at the photographs above tells best the experiences and difficulties that were 
met with. Several times it was necessary to dig a road through the deep snow. 

Competition Picks Road Test 

and Hudson Sets Record 

In Upshur County, West Virginia, 
a Hudson Super-Six was driven 53.8 
miles over roads chosen by a Buck- 
hannon competitor of W. P. Williams, 
Hudson dealer, to demonstrate or 
rather "show up" the Hudson. The 
most difficult roads in and around 
Buckhannon were selected. 

Under this handicap a new Hudson 
owner (not a demonstrator) drove a 
Super-Six seven passenger Phaeton 
(with three passengers) 53.8 miles 
without shifting gears, and only used 
3 l /i gallons of gasoline, making an 
average of better than I6J/2 miles 
per gallon. The gasoline was meas- 
ured in and checked out under the 
personal direction of said competitor, 
and under the supervision of another 
of Buckhannon's representative citi- 

He Has Owned Seven Cars 
in Two Years 

Hudson super six motor Car Co. Detroit 
mich. Dear sir I have got brand new 
super six Hudson car and I am glad to tell 
it is very Powerful car I got the Model J 

No I got the car from 

the agent of Hudson super six I owen 7 
Defferent cars in 2 years as follows Cadillac 
model 19013 cadillac 19014 overland model 
81-19015 Reo fifth model 19015 Hudson 54 
19014 Piearce arrow now Hudson super six 
Hudson car the Hudson super six it is great 
powerful car and I liked my car Please 
give me informations How I Will Save Gas 
use on gas or Rich or lean or choke or Hot, 
or cold tel me the Best way How to Save my 
Gas and Please tel me if our cars met the 
Big Race at Chicago 111 at speedway was 
this month I am so glad to hear that we 
won the Race now Please let me know 
which is Best Air pump for tire to Instal in 
my Hudson super six and which is Best cut 
of to put in Please write. 

Do You Use It ? 

One of the greatest of all pests 
is the man on the back seat who 
keeps telling the driver how to run 
the car. 

You can get diplomas from any number of 
salesmanship and efficiency schools. You 
can study more angles of approach for selling 
than the average golfer learns in a lifetime. 
Psychology, a word fraught with mystery, 
you are told to use at the opportune moment 
to get the name on the dotted line. 

But the successful salesman, the man who 
gets his quota — and then some — every month 
has found another word in the New Standard 
Unabridged that turns the trick more times 
than all the high falutin terms he ever found 
in lesson No. 12 on "How to be a Successful 
Salesman," and that word is — 


Ingenuity is the ability to do something 
without being told how. 

When you've tried every way you know 
to land a customer and think that it's im- 
possible, remember that if you try hard 
enough you'll think of some way that you've 
never tried before. Instead of being "stump- 
ed," you'll succeed. 

The first annual Hudson drive to the Summit 
of Mt. Spokane, Washington, was made recently 
under the auspices of The John Doran Company, 
of Spokane, and forty-four cars, bearing 150 
people, made the trip without mishap. Harry 
Twitchell, of The Doran Company, presented a 

Sold fob to George Wilson of the Burroughs 
elding Machine Company for averaging 17.85 
miles on a gallon of gasoline in his Super-Six. 

The round trip from the city of Spokane to the 
top of the mountain is 72 miles. The last five 
miles up the mountain is a raise of 4,000 feet. 
Twitchell, who managed the affair, got out a 
larger crowd and more Hudson owners and their 
families than there were at similar picnics on 
previous occasions by the Chamber of Commerce, 
the Rotary Club and the Ad Club combined. 

Page Four 

We Do Not Recommend 
Calendar Advertising 

Several Hudson -distributors have 
been solicited recently by a large 
printing concern for calendar adver- 
tising. One distributor states that in 
the solicitation this firm claimed the 
Hudson Motor Car Company urged 
the purchase of these calendars. 

We do not urge the purchase of 
them, nor are we believers in calendar 
advertising. We feel that there are 
better ways of spending your adver- 
tising appropriation than for calen- 

It's the Owner's Records 
That Count 

Thomas Davis, of El Paso, Texas, holds all 
local Super-Six records for mileage, gasoline 
consumption and low cost for repairs. 

Davis purchased his Hudson from the Lone 
Star Motor Company in July, 1916. He has 
driven the car 28,000 miles over all kinds of 
roads, making frequent trips of 200 miles a 
day. At the end of 28,000 miles he found it 
necessary to change the tires, although one of 
them was still serviceable. He has averaged 
better than 16 miles to the gallon of gasoline 
for the entire distance. His valves have been 
ground twice. Despite the fact that he was 
in an accident, he has had to pay only $11.50 
for repairs. 

After a year's service, he was offered $1200 
for the car, but he refused to sell it because 
he expects to use it another season. 

L. J. Hannah is the new sales manager of 
the Southern Motors Company of Louisville, 
Ky. f distributors of the Hudson Super-Six 
for that territory. Mr. Hannah was formerly 
president of the Jenkins Graphite Lubricat- 
ing Company. 

C. L. Boss, Hudson distributor in Portland, 
Oregon has set a new state record for sales 
for the first nine months in 1917. In that 
time Mr. Boss and his sales force sold 87 
Hudsons in Multomah. 

The Taylor Auto Company will handle the 
Hudson in White and Carroll Counties, 

Digitized by 





Do Not Wait Until Winter 
To Use the Shutter 

Now is the Time to Show Owners and Prospects How This 
Device Will Save Gasoline by Keeping the Motor Warm 

COMPARATIVELY few people have learned the 
value and advantages of the radiator shutter. Too 
many Hudson owners and dealers think of the 
shutter as a winter feature, as something to be used only 
when the snow is deep and the mercury hovers below the 
freezing point, when as a matter of fact, now is the time 
to use the shutter when the mornings are crisp and the 
nights cool. 

The importance of teaching Hudson owners the correct 
use of this engine heating and gasoline saving device can- 
not be overestimated. 

You explain the merits of the shutter when you make a 
sale but you should go farther than that. You should see 
that every Hudson owner knows how to operate his 
shutter properly, how to get the best results from its use. 

How many Hudson dealers would advocate the use of 
the shutter in Texas early in September? Yet only last 
week a letter came in from the Hudson dealer at El Paso 
that emphasizes the importance of knowing the possibili- 
ties of the Hudson Radiator Shutter. 

"I have an owner, I. F. Gardner," writes H. C. Clifton 
of the Lone Star Motor Company, Inc., "who owns a 
1917 Super-Six. He protested that he was not getting as 
good mileage from gasoline as he should. He knew of 
others in El Paso that were bettering his record in many 
ways. i" ! ■"■"•"" ■ - - ■■■"■ ' u,r 

"I asked him if he used 
his radiator shutter, and 
he confessed that he had 
not paid much attention 
to it. It was adjusted to 
meet weather conditions 
and a test run made. The 
speedometer registered 
just 22.1 miles for one 
gallon of gasoline. His best 
previous record was 10 
miles to the gallon." 

It requires an enormous 
amount of coal to heat a 
house with the doors and 1 ,„„„ 

Don't Wait for Zero Weather to Use the Shutter 

windows open. If the doors and windows are closed 
the heat is conserved within the warmed rooms, and 
less fuel is needed. The same thing applies to the 
automobile engine. 

The gasoline burned in the engine is the only source of 
heat. Unless we conserve this heat in cold weather, it is 
going to be consumed wastefully, and accordingly, it will 
require a great deal more gasoline to keep the engine 
running in order to bring the motor up to the proper 
temperature. Hence the radiator shutter keeps the cold 
draught away from the engine, helps to warm it up and 
ultimately saves much gasoline by actually conserving 
the heat so very necessary to obtain efficiency from any 
gasoline motor. 

After the initial warming up is accomplished, the fuel 
consumption is less. Nevertheless, frequent starting in 
cold weather requires extra fuel for the purpose of heating. 
The longer the engine is kept hot, the greater saving of 

Added to this there is the improved performance ob- 
tained through perfect carburetion at all times, plus a 
total absence of annoyance of excessive carbon. 

It follows, therefore, that maintaining the temperature 
is an economy from all standpoints. Bring these facts 
to the attention of your prospects as well as your owners. 

I Teach them the proper 
manner to operate the shut- 
ter and read the motometer. 
The entire amount of 
water used in the cooling 
system is heated to the 
most efficient temperature 
(about 130°) before the 
radiator is opened and any 
air is allowed to pass 
through it at all. By thus 
heating the large body of 
water without making any 
changes whatever in the 
principles of the water cir- 
culating system, the prob- 

(Cmtinutdm Pat* 4) 


Digitized by 


When The Gong Rings Watch The Chief Whiz By 

The Piedmont Fire Department now boasts of the best fire department in Cal- 
ifornia for a town of its size, and the most important unit in the department is 
Chief Becker's new Hudson Super-Six speedster. With the right-of-way over Pied- 
mont's beautiful streets, he just naturally lets it out 75 miles per when an alarm is 
turned in. 

Hudson Racers Still Doing 
Things on Speedways 

T^ESPITE the fact that the Hudson 

1^1 racing team is no longer in existence, 

the individuals who made up that 

organization are with one exception still 

driving Hudson Super-Sixes to victory. 

At Fresno, California, on September 29, 
A. H. Patterson, Hudson dealer at Stockton, 
in his Super-Six special defeated Earl Cooper, 
famous race driver in two out of three heats. 
He won the ten mile and one of the five mile 
heats. In the latter the Super-Six special 
broke all Fresno track records up to ten 

Ira Vail won the Harkness trophy in the 
recent Sheepshead Bay race, finishing fifth. 
At that he made a wonderful record, con- 
sidering the distance. It was a one hundred 
mile event, and had the race gone 200 miles 
or more, there is no question but that Vail 
would have finished higher up, if not a winner. 
His average time in the 100 mile event was 
105Ji miles per hour. 

In previous races in which Hudson racers 
have participated, the distances have been 
greater, and the wonderful endurance of the 
Hudson and the consistency of its perform- 
ance made it the winner. In this race Vail 
was just beginning to get settled into his 
stride when the race was over. 

Told to Sell Ten This Year; He 
Sells Seven in August 

To put ten cars a year in a town of 1500 — 
that was the mark set for J. J. O'Rourke, of 
Colusa, California. But they didn't know 
what a man named O'Rourke could do. 

In August he qualified as the star dealer of 
the H. O. Harrison organization. During 
that month he sold seven Super-Sixes, not 
to mention five motor trucks sold on the side. 

It's a record that stamps O'Rourke as a 
business getter and a dealer who is alive to 
possibilities of his territory. 

August was the banner month for the H. O. 
Harrison Company of San Francisco in their 
Used-Car Department. Sixty eight cars were 

Berlin Papers, Please Copy 

We might criticise G. H. Michaelis because 
he has such relatives, however, that is not 
his fault. He happens to be a nephew of the 
present Chancellor of the German Empire, 
but he lives near Coffeyville, Kansas, and he 
owns a Hudson Super-Six. He was born in 
the United States and is a full fledged 

He Sells Two Other Makes But 
His Family Has a Hudson 

We are always interested in the 
stories of Hudson owners. If we were to 
print all that we receive, it would fill a large 
size volume. But here is one from a man who 
sells two other makes of cars, but who picked 
a Super-Six for his family car. 

"I have driven most every make of 
"six" and "eight," but have never run 
across a car that is so full of "pep" as our 
"Swooper," and I have been in the garage 
business since 1910. Last year, although 
selling two other makes of cars, we picked 
a Super-Six phaeton for our family car. 
We have driven it over 8000 miles with 
only two punctures. 

"I never saw a motor that is so easy 
on oil as the Super-Six.. It never uses up 
the oil that is put in. We have to draw it 
off and put in new oil. I have driven the 
car sixty seven miles per hour, with the 
top and windshield up, and with three 
people in the car, and that is stepping 
some for a stock car." 

He Couldn't Go to Sleep Until 
He Bought a Hudson 

SOME wag will read this article and re- 
mark, "You can't go to sleep in a Hud- 

That is just the reason that H. B. Tooker, 
of California, bought a Hudson speedster. 
For years he had suffered from insomnia. 
Finally one doctor, a specialist, asked him if 
he had a hobby. He admitted that it was 
motoring, but that he had never thought he 
could afford a car. The investment was pre- 
scribed and he bought a Hudson. Every 
evening just before dinner he drives his car. 
Now he has no trouble sleeping and indiges- 
tion is a thing of the past. This may sound 
like an old fashioned patent medicine testi- 
monial but it is a story of how a man won his 
health back with an automobile. 

The appeal of the open air has long been a 
factor in selling automobiles. But there is a 
lot more to it than the average salesman 
gives credit to. There is a great army of 
"shut-ins" — a "shut-in" is a man or woman 
who loves nature and the open, but whom 
cruel circumstance has turned into 
— a lawyer — a doctor 

— a bookkeeper — a dentist 
— a merchant — an architect 
— and maybe an editor. 

You pity these "shut-ins." Don't! Get 
after them. Tell every one of them to buy a 
motor car, to ride in the open air from five 
until six o'clock, so that they may come to 
the table with an appetite keyed up to 
second cuts. 

There are men in this class that you have 
not considered prospects. Tell them the 
story of the man with insomnia. They may 
laugh at it, but it will set them thinking. 

Sea Captain Deserts Briny Deep 
to Sell Hudsons 

From a sea captain to one of the most suc- 
cessful automobile dealers on the Pacific 
Coast. That is the record of Capt. E. Pryce 
Mitchell, of Santa Barbara, Cal. 

Capt. Mitchell was slated to succeed Capt. 
Smith in charge of the Titanic, but following 
the sinking of that ill-fated vessel, he became 
the head of the El Camino Real Motor Car 
Company, Hudson dealers. Now he enjoys 
the distinction of having sold more cars in 
that territory in the past year than any other 

If Lee Miles' Suggestion Is Adopted 

Our Louisville Distributor Suggests That Automobiles on Flanged Wheels Be Sent From 
Factory to Dealer on Railroad Tracks 

LEE MILES, President of the Southern 
Motors Company, Hudson distributors 
in Louisville, Ky., has secured front 
page publicity in every Louisville paper by 
announcing a solution of one of the nation's 
great transportation problems. 

Mr. Miles advocates the shipping of auto- 
mobiles under their own power from the fac- 
tory to the dealers over the railroad tracks. 
He would strip the cars of the demountable 
rims and tires and put on flanged wheels. 

He believes that each train load of 50 cars 
under the new plan would release 20 freight 
cars for other purposes, and it would also 
expedite our shipping the automobiles from 
the factory. He will take the matter up with 
the War Board and the Interstate Commerce 

Just how his idea appeals to the cartoonist 
of the LOUISVILLE TIMES is shown in the 
reproduction of one of their front page car- 

Page Two 

Digitized by 



They Won't Get Rusty If They 
Study Under Prof. Botterill 

FRANK BOTTERILL, of the Tom Bot- 
terill Automobile Company, Salt Lake 
City, keeps his entire organization thor- 
oughly familiar with the Hudson product by 
submitting a list of fifty different questions 
to his salesmen every two weeks. 

He does this because he believes that even 
the keenest salesman is apt to get rusty on 
the talking points of the Hudson. Even 
though some of the salesmen devote all of 
their time to other makes of cars, Mr. Botter- 
ill intends that every one in his organization 
is fully posted on Hudson cars as well. 

Here are some of the questions: 

How long has this Company been 
building cars? 

What is the bore and stroke of the 

Why is the motor different from other 

How many types of bodies do they 

How many models do they make? 

What is the horse power developed, 
and at what motor speed? 

What is the weight of the Phaeton and 
Speedster? The Sedan? 

What materials are used in body? 

What is the clearance of the phaeton? 

What type of upholstering is used on 
phaeton and speedsters? 

What advantages has the Hudson over 
other makes of cars for cold weather? 

He's Owned 20 Cars, But Give 
Him a Super-Six 

G. W. Hart has the largest farm loan mort- 
gage business in the state of South Dakota. 
He recently made an inspection trip in a 
Super-Six, and here is what he has written to 
John P. Bleeg, Hudson distributor at Sioux 
Falls, Iowa: 

"I have just "returned from a two 
weeks' Farm Loan Inspection trip and I 
want to say to you that I never drove a 
car that is as satisfactory as this Hudson. 
Had a lot of rain, very bad roads, and 
as I made the country west of Mobridge 
in a gumbo soil, also the country around 
Leola, you will understand that I prob- 
ably had some grief. But I think that I 
know something of what a car should do, 
having owned over twenty of them, 
three of them costing $3000 or over. 
And while I now own a Fiat-Six, if I had 
to lose one car, it would not be the 

There Are All Sorts of Ways 
to Break Into Print 

A New York dealer of a certain "Six" has 
been displaying a "camouflage" car in his 
window. The car was painted with the same 
color scheme used by the allied armies in 
their efforts to make objects invisible to the 

"We never need to use such artifices," 
says Harry Houpt, president of the Hudson 
Motor Car Co., Inc., of New York. "The 
demand for Super-Sixes in New York City is 
so great that they disappear from our sales- 
room without any use of this modern black 

It Pays To Be SUPERstitious 

WHAT'S IN A NAME? Mr. Boylan, an 
Oakland, Cal., Hudson salesman, while read- 
ing the newspaper one evening, noticed the 
name of Dr. Goodnight among the adver- 
tisers. That night he dreamt that he was 
selling a Dr. Goodnight a Super-Six Speedster. 
Up to this time, however, Mr. Boylan had 
never met or seen Dr. Goodnight. Irrespect- 
ive of this fact, Mr. Boylan sold and delivered 
a Hudson Speedster to the Doctor the follow- 
ing afternoon.J So much for SUPERstitions. 

You Can Do It With the Super-Six 

much as the feat per- 
formed by the Hudson in the lower right hand corner. This photograph taken at 
Idaho Springs, California, shows Mrs. Marquis, wife of the Hudson dealer at Marion, 
Indiana, starting up a steep mountain road. This is the actual grade, and the ruins 
of a milk wagon that attempted the grade are shown at the left. Mr. and Mrs. 
Marquis, by the way, just completed a little journey from Indiana to Denver, a trifle 
over 5000 miles. On the way out they traveled 1341 miles in four and one-half days, 
covering 341 miles in the last day. 

They Want a Road That 
Any Car Can Travel, Not 

Just for Hudson* Alone 

The State Commission and the Supervisors 
from some of the largest counties in California 
are meeting in Sacramento to discuss the 
construction of three million dollars' worth of 
highways, that will connect Los Angeles and 
Imperial Valley. 

A Hudson Super-Six went over the route as 
a scout car, and while a great many bad roads 
were encountered, the Hudson came through 
without difficulty. 

Quoting from a Los Angeles paper there is 
an item that will interest every Hudson 
dealer. "The trip, even over the present 
roads was made easily by the Hudson Super- 
Six. But not all cars that travel that 
route are Hudsons. Stretches that were 
conquered without any delay by the Hudson 
have become highway nightmares to other 
cars less fortunate in springs and power." 

Sign the Postcard 

Hudson advertise- 
ments appear in several 
automobile journals, or 
so - called trade papers. 
Some of these have wider 
distribution and are prob- 
ably read more closely 
than others. 

We want the frank 
opinion of every Hudson 
distributor and dealer as 
to what he considers the 
best trade journal in the 
automobile field today. 

Please fill out the card 
that is enclosed with this 
issue of the TRIANGLE 
and mail it to the Adver- 
tising Department. 

Now All We Have To Do 
Is Trim St. Louis 

Once again the Hudson Super-Six is hailed 
as a "Champion." 

This time in Memphis, where the "Super- 
Sixes' * won the championship of the Memphis 
Associated Baseball League, defeating the 
"Bell Telephones" in a series of three games. 
As a result the "Super-Sixes" will represent 
the City of Memphis in the Municipal Series 
in St. Louis. 

Page Three 

Digitized by 



Louis Geyler Opens Chicago's Finest Salesroom 

Hudson distributors. 

It is located on Wilson Avenue, just off Sheridan 
Road, in the heart of the finest residence district of 
Chicago. Other companies have had small service stations 
in this vicinity, but Mr. Geyler is the first one to appre- 
ciate the importance of having a well-equipped salesroom 
and service station on the North Side, where the greater 
proportion of all retail sales are made. 

The new salesroom stands on a lot 100x200 feet deep. 
The show room is 75x40 feet with a 20 foot ceiling. There 
are no columns in the show room, and it is said to be the 
largest piece of reinforced concrete in the country. 

The rich heavy purple drapes over cream curtains, 
the mosaic tile floor, and a color scheme that harmonizes 
perfectly, form a gorgeous setting for Hudson limousines 
or town cars. The whole plan of architecture and the 
furnishings were carried out under the directions of one 
of Chicago's foremost designers. 

Directly over the salesroom is the Used Car Salesroom, 
a replica of the main salesroom, but not so elaborately 

salesroom on the main 
floor is a large service room. There is no garage entrance 
on the street. Both the exits and the entrances are set 
well back from the street on either side of the salesroom. 

An interesting feature is that inside doors in the 
garage, and also the exit and entrance doors, are elec- 
trically controlled from a hanging office in the shop by 
the timekeeper. No car is permitted to enter or leave 
without his O. K. There can be no argument at the exit 
door. The driver must have proper credentials in order 
to get the release of his car. 

Shower baths have been provided for the mechanics. 

The offices of the salesmen and the manager are lo- 
cated on the balcony. Just above is a large commodious 
stock room for parts and accessories. 

The building and land represent an investment of 
nearly $200,000. It has taken approximately 18 months 
from the time the land was purchased to the completion 
of the building, and so Mr. Geyler has a two years' start 
of any of his competitors on the North Side. 

Do Not Wait Until Winter to Use 
the Shutter 

(Continued from Pag$ I) 

lem of keeping the water at the right temper- 
ature becomes an extremely simple one. 

The time to open the shutters is 130° F., 
just when the mercury appears at the bottom 
of the circular opening at the Motometer. 
Once this point is reached, a very slight 
amount of practice in adjusting the position 
of the shutters will enable him to drive con- 
sistently at the best temperature. 

And remember that the Radiator Shutter 
is not a makeshift arrangement like the quilt 
cover, — it is a permanent, useful part of the 
car. Summer or winter it is indispensable. 
It is an argument for gasoline economy, and 
it should play an important part in the sale 
of a car. Get acquainted with every feature 
of it. Your owners will appreciate sugges- 

Your Automobile Show 

There are a great many 
small automobile shows and 
special exhibits being held now 
throughout the country. 

Will you notify the Advertis- 
ing Department the date of your 
show, and the models that you 
will have on exhibition — whether 
they are closed or open, etc., 
and send us this information so 
that advertising copy, photo- 
graphs, and publicity notices 
can be sent you? 

Page Four 

Buy Early and Save Money 

C. L. Ross, Vice President and General 
Manager of the Pacific Car Company, Hud- 
son dealers at Tacoma, was a visitor for 
several days at the factory last week. Mr. 
Ross recently sold a sedan to the Vice Presi- 
dent of one of the largest railway systems in 
America. The man had not intended buying 
a car until spring. "In view of the price in- 
crease and the probable scarcity of cars at 
that time, he put in his order for a Super-Six 
last month, and many others are doing the 
same thing," says Mr. Ross. 

Going Up! 

The new retail salesroom of Harold L. 
Arnold, Los Angeles, is going up rapidly. 
Just thirty-three days from the time the 
excavation was completed the decorators 
began work on the completed interior, and 
the big sign on the front says that the formal 
opening will take place November 1. 

Digitized by 



The New Hudson Closed Cars 

They Are More Beautiful Than Ever 

SHIPMENTS are now being made of the new series This year there are several changes in the design of the 

I of closed cars. Within a short time every distributor limousine, the town car and the landaulets. The body 

will have one or more of the new models on his sales lines show many refinements over last year's models, 

floor. Distributors who have received them are enthusi- There is a squareness to the coach that makes the car 

astic. The leadership that Hudson has long held as a exceptionally attractive and different. Then too, the 

maker of fine closed cars is more noticeable than ever this small coach lights have been lowered until they set just 

fall. Without a trace of ego or a chance of having their opposite the door handles. They are square in conformity 

statements challenged, Hudson dealers can truthfully with the body and much smaller than those in last year's 

claim that no other make of closed cars excells the Hudson car. The rear fenders are longer. 

in either quality or luxuriousness. The upholstery is of the same style as last year, although 

Hudson's statement that the rest of the motor world many new and richly colored fabrics have been added to 

}rtf\1r +n 'Hiirlcrm fr»r mr\H*» fnr rnrr*»rtnMe nf ef-vl^ in f-h^ lie* fn e^l^ot- frnm TVi^r** ic a Hicmil-v anH rif»hn*»ee in 

Digitized by 



The Crawford Family of Scottsbluff 

Human Nature 

How Well Do You Know It? 

sell Super-Sixes. 

"Doc" Crawford needs no introduction to TRIANGLE readers. He is a Hudson distributor 
who has made an enviable record. Here we have him persuading Hay ward G. Leavitt to sign an 
order for a Hudson Super-Six phaeton. This is an interesting incident, for Mr. Leavitt purchased 
the first Hudson "20" sold at retail in the state of Nebraska, and he drove it for a distance of over 
200,000 miles. It was one of the first fifty cars built by the Hudson Motor Car Company. 

In the lower left hand corner, Mrs. Crawford, the other member of the famous firm, is shown 
piloting some friends through the Nebraska hills in her Super-Six sedan. 



There is a limited number left. If you haven't 
received yours, write for one at once. 


EVERY mail brings favorable com- 
ments and requests for additional 
copies of the new Parts Service book. 
The importance of a well regulated stock- 
room has always been recognized, but never 
to our knowledge has there been such a 
comprehensive treatise on the subject as is 
contained within the covers of the new book 
just issued by this company. By careful 
adherence to the principles outlined any 
Hudson dealer can put his stockroom on a 
systematic and efficient basis. The follow- 
ing excerpts from a few of the scores of letters 
received tell best what the book is doing for 
Hudson distributors. 

E. V. Stratton, President of the E. V. 
Stratton Motors Company, Inc., Hudson 
distributors at Albany, says, "I was so much 
interested in it that I took two hours last' 
night at the office to thoroughly digest it, 
and I appreciate it very much. It is a mighty 
fine piece of work, and has an enormous 
amount of good in it. I am passing it along 
to everybody in the organization who may 
be in any way benefited by it." 

"I consider it the best book that has been 
published relative to parts service. It is 
going to be a great help to all the employees 
of our Stock Department," says Tom Bot- 
terill, Hudson distributor at Denver. "I 

feel that the book will be of inestimable 
value to those who were inclined to be rather 
careless in connection with their parts 

"The book," says Frank S. Cooper, Secre- 
tary of the Virginia Motor Car Company, 
Inc., at Roanoke, "has put a different light 
on a good many things in regard to service 
upon which heretofore we have been in the 
dark. We realize the importance of the sug- 
gestions, and we want you to send us ad- 
ditional copies of this book to put in the 
hands of our Stockroom man and our Whole- 
sale salesman." 

R. V. Law, of the Hulett-Law Motor 
Car Company, Indianapolis, brings out the 
exact purpose for which the book was printed 
when he states, "We have so much trouble 
with our Parts Service that we feel we ought 
to know all about it, but we know only a 
little about it." 

G. W. Jones, of the Hudson- Jones Auto- 
mobile ■ Company, of Des Moines, Iowa, 
writes that most of his organization has 
already read the book with both pleasure 
and profit. 

There are enough on hand at the factory 
to supply every Hudson dealer. Write at 
once for your copy. 

Page Two 

ONE of the most successful sales- 
men, a man who could, if he 
had to, sell a croquet set to a 
family in the fourth floor flat — rear, 
regardless of the fact that there 
wasn't a lawn big enough to play 
mumblety peg on within ten blocks, 
attributed all his success to just two 
words — Human Nature. 

Human Nature to him meant the 
study of every individual who could 
ever possibly be a prospect for his 

He studied the frailities of humani- 
ty, the ego of the conceited man, the 
boasts of the blusterer, the cunning 
of the shrewd one. 

He knew how far to go and how far 
not to go. He found out a man's likes 
and his dislikes. He never entered 
a prospective buyer's office until he 
was master of the situation. 

Human nature is the greatest factor 
in any sale. You must study it to 

Let us take the case of old Jasper, 
the banker. 

He is a prospect for an automobile. 
He is courteous and affable when you 
start your banking account with him. 
He is easy of approach until you want 
to sell him something. Then you put 
him on the defensive. Granted that 
you can get to him, that he is acces- 
sible, do you really know him, his 
personality as you sit across the ma- 
hogany table? 

How do you handle him? Is he 
hurried and restless or slow and de- 
liberate? Is he studious and analyti- 
cal? Do you explain the how and 
why? Perhaps he is strong-willed and 
inclined to bully and bluster. Then 
you must hold your nerve until he is 

You must arouse good strong mo- 
tives for his buying. You must point 
out the pleasures and comforts that 
he, as an office man, will get from 
using an automobile. 

Now while the price argument is 
the strongest you must show him how 
he, as a practical business man, 
should consider the great saving he 
can make on Hudsons. 

If you have a list of prominent men 
who do business with him, and who 
use Hudsons, tell him who they are 
by all means. Suggest that his social 
and business standing demand a car 
of this type. 

Study his nature. Know his likes 
and dislikes. Get an inside view, if 
possible, of his home. A correct 
analysis of human nature applied to 
any prospect will help you close the 

Digitized by 






IT is a long cry, you may say, from rais- 
ing rabbits to the high cost of living — 
and a still farther one to selling automo- 

But here are a few figures about rabbits 
you can use in your increased price argu- 
ment that we have ferretted out for your 

When you bought your new fall "lid," 
did you notice how much more it cost than 
last year? Perhaps you are getting so accus- 
tomed to this increase in the price of every- 
thing that the added fifty cents or a dollar 
passed by unnoticed. 

Do you remember how the great magician 
always pulled a rabbit from a hat. Well, 
no wonder, for rabbits are used to make 
your hat. 

The better grade of felt hats is made 
mostly from rabbit fur, and it requires the 
skin of from 40 to 50 rabbits to make a hat. 
Over 50,000,000 felt hats for men are manu- 
factured in the United States during the 

The breeding of rabbits is not carried on 
to any great extent in this country. Most 
of the skins come from Australia. The in- 
creased cost of ocean freight, combined with 
the added expense of breeding and feeding 
120,000,000 rabbits a year, accounts for the 
high price of hats. 

The raising of rabbits and hats has nothing 
to do with the making of automobiles. But 
when the price argument arises, and you 
tell your prospect that Hudsons are going 
to cost more because over fifty other makes 
cost more, tell this little story of the hat, 
for you have got to show them that the 
proportionate advance in every other com- 
modity has also been greater. 

Illinois Proposes to Tax Cars 
to Build Roads 

Illinois plans to build 4,000 miles of hard- 
surface roads. The most interesting feature 
of this project is the method proposed for 
raising the money. At present the license fee 
for cars ranges from $3 for 10 horse power or 
less to $10 for 50 horse power. Next year it 
is proposed to increase the taxes so that the 
limits will be $4.50 to $20 and in 1920 they 
will be increased to $6 and $25. The present 
motorcycle fee of $2 will be increased to $3 
in 1918 and $4 in 1920. The fee for electric 
vehicles up to 20 tons capacity is now $5; 
this will be increased to $10 next year and 
$12 in 1920. Electric vehicles of over 2 tons 
pay double these fees except in 1920, when 
the license will be $25. Then bonds will be 
issued to be paid off the proceeds of automo- 
bile taxes exclusively. 

What Was the Most Interesting 
Sale You Made in September? 

SOME salesmen in the great Hudson organization sold a 
Super-Six last month and in doing so he found a story, 
a story that will make interesting reading for the 
thousands of Hudson salesmen who read the TRIANGLE. 

We want to hear about this sale that was just a little bit 
out of the ordinary — this sale that was made in an unusual 

You won't have to go over your September sales very care- 
fully to remember it, for if it is the kind of a sale we have in 
mind the thoughts of it will still linger. 

We want you to write about it, to tell us how you did it. 
How you discovered the prospect, how you interested him, 
and what you had to do to get his name on the dotted line. 

Write the story and send it in. The most unusual and 
interesting stories we will publish in an early issue of the 

one is certain: Either you're wounded 
seriously or you're wounded slightly. 

If you're wounded slightly, there is no 
need to worry; if you're wounded seriously, 
of two things one is certain: Either you re- 
cover or you die. 

If you recover, there is no need to worry; if 
you die, you can't worry. 

Spend All Summer in a Super-Six 

S. S. Stanley, of Whittier, California, 
has the right idea of how to spend a summer 
vacation. He and Mrs. Stanley and their 
two daughters recently passed through Port- 
land, Maine, on their way home after travel- 
ling 8,842 miles in their Super-Six. 

The Governor- General of Australia 

French War-Time Philosophy 

OF two things one is certain: Either 
you're drafted or you're not drafted. 
If you're not drafted, there is no 
need to worry; if you are drafted, of two 
things, one is certain: Either you're behind 
the lines or you're at the front. 

If you're behind the lines, there is no need 
to worry; if you're at the front, of two things 
one is certain: Either you're resting in a safe 
place or you're exposed to danger. 

If you're resting in a safe place, there is no 
need to worry; if you're exposed to danger 
of two things one is certain: Either you're 
wounded or you're not wounded. 

If you're not wounded, there is no need to 
worry; if you are wounded, of two things 

The gentleman standing in the Hudson is the Governor-General of Australia. His title is the 
Right Honorable Sir Ronald Crawford Munro-Ferguson, P. C, G. C. M. G., L. L. D., Governor- 
General and Commander-in-Chief of the Commonwealth of Australia. With him is James Kidd, 
President of the New South Wales Sheep Breeders' Association, and General Manager of the Aus- 
tralian Mercantile, Land and Finance Company , Limited, Sydney. 

Pace Three 

Digitized by 




Who Says Business Isn't Good? 
Read These Reports 


THE dealer who talks pessimism, who can't see the 
great market that surrounds him on all sides still 
exists. But his trouble is local, its generally a case 
of "half heartedness." 

He needs a little of the enthusiasm that Hudson dealers 
are showing all over the country to drive away Father 
Gloom. There never was such general prosperity. The 
bank clearings for August, for example, were $25,099,- 
000,000 as compared with $19,815,000,000 ayear ago. 
Dividends in September, things we hear little about in 
hard times, will total $87,000,000 as compared with 
$76,000,000 a year ago. 

In every district and locality prosperity is greater. In 
all lines factories are speeding up, farmers are selling their 
share of the tremendous crop yield, (this year the total 
value of all crops will amount to $15,000,000,000). While 
the total population of the United States has gained 
nearly 2,000,000 within the last year, money per capita 
in circulation is $45.80 per person as compared with 
$39.59 a year ago. 

The money is there. The farmer has it; the manufac- 
turer has it; the merchant has it. Everyone has his share, 
and especially the prospect for the Super-Six. 

Yet with all these reports of wealth and greater pros- 
perity the average dealer wants concrete evidence that 
Hudson business is good. Let us take the retail deliveries 
made in September by a few of the Hudson distributors. 

In New York City during September, Harry Houpt 
delivered 135 Hudsons at retail, nearly $300,000 worth of 
business. That meant selling over an average of 5 cars a 
day. Here is how they were distributed: 47 phaetons; 
28 speedsters; 5 cabriolets; 30 sedans; 11 limousines; 
5 limousine landaulets; 7 town cars; 2 town car landaulets. 

Then out in Des Moines, la., the Hudson -Jones Auto- 
mobile Company had an excellent business. During 
September they delivered: 72 phaetons; 24 speedsters; 
8 sedans; 1 cabriolet; a total of 105 cars during the month 
at retail. 

In Philadelphia, the Gomery-Schwartz Motor Car Com- 
pany, Inc., delivered 112 Hudsons at retail as follows: 
48 phaetons; 42 speedsters; 16 sedans; 4 cabriolets; a lim- 
ousine and a town car. 

The Hudson-Brace Motor Company, of Kansas City, 
averaged over two cars a day, delivering 59 at retail during 
September as follows: 35 phaetons; 10 speedsters; 9 sedans; 
4 cabriolets; and a limousine. 

Out in San Francisco, H. O. Harrison delivered at retail 
during September; 44 phaetons; 26 speedsters; 8 sedans; 
2 cabriolets; a limousine and a town car. 

In Salt Lake City, the Tom Botterill Automobile Com- 
pany sold 24 as follows: 14 phaetons; 8 speedsters; a 
sedan and a cabriolet. 

C. H. Lord, of the Lord Automobile Company, Lin- 
coln, Nebraska, has to average 15 cars a month at whole- 
sale and retail during the year to maintain his quota. In 
September he delivered 20 cars at retail alone. 

The Semmes Motor Company, of Washington, delivered 
29 at retail. 

The Bemb-Robinson Company, of Detroit, delivered 67. 

Eddie Bald, of Pittsburgh, sold 47 at retail. 

These are just a few of the reports from the territory 
that have come in. Do they indicate a lack of confidence 
on the part of Hudson dealers? Do they sustain a single 
argument that times are not prosperous — that cars can- 
not be sold? 

Wool — and Mutton Chops 

HERE is still another argument that 
you can advance when you are ex- 
plaining the increase in the cost of 
cars — and how the Hudson, too, will advance 
in price soon. 

Seven years ago wool brought from four 
to six cents per pound, to the sheep farmer; 
mutton on the hoof from four to seven and 
a half cents. Now wool runs from sixty to 
seventy-two cents, and mutton from ten 
to twenty-one cents per pound. Wool re- 
cently averaged sixty-four cents, mutton 
eighteen cents to the producer. 

Is it any wonder that automobiles must 
cost more? / 

Read This Tom Botterill ! 

Ninety thousand automobile license tags 
have been ordered by the Secretary of State 
of Colorado for 1918, an increase of twenty 
thousand over the present year. 

There were 4,763 automobiles that went 
into Yosemite Valley in 1917, up to the end 
of August. Of this number there were 112 
different makes of cars and 175 Hudsons. 
Only six other makes of cars, all with one 
exception, selling considerably less than 
the Hudson had a greater representation. 

Where Hudsons Are Sold in Syracuse 

This attractive salesroom and service building is the home of the Stow ell Motor Car Company, 
Inc , Hudson distributors at Syracuse, N. Y. The majestic elms that tower above it and style of 
architecture followed make a splendid setting for the Super-Six. The building is located on West 
Genesee Street, one of the most beautiful residence streets, and a thoroughfare that must be 
traversed by all entering the city from the West. The salesroom has a frontage of 100 feet with a 
depth of 36 feet. The total depth of the building is 220 feet. It stands on a lot 109 feet wide, and 
264 feet deep. Just back of the salesroom are the offices and storeroom. The shop extends clear 
across the rear and is 60 feet deep 

Page Four 

Digitized by 





The New Hudson Touring Limousine! 

THIS is the Touring Limousine, the newest Hudson. 
Authorities on closed car mode declare it to be one of 
the finest examples of the master coach builder's art. 
It embodies all of the latest improvements of the more ex- 
pensive custom built bodies. And while it is strictly 
American in design there are many little suggestions and 
conveniences that have heretofore been found only in the 
higher priced foreign built coaches. 

The advantages of a car of this type are many. By 
simply lowering the glass partition that separates the front 
and rear compartments, it becomes a car of the sedan 
type, and the chauffeur can be dispensed with if desired. 
The body is mounted on the standard Super-Six chas- 
sis, 32 x 4 J^ inch wheels are used. The Touring Limou- 
sine has a seating capacity of four. It is furnished in 
two color schemes — Hungarian Blue and Coach Green. 

T^* trimmings are 
ack. The up- 
lpartment is of 
rial gray fab- 
, while the front 
at is in buffed 

The partition 
;lass, as well as 
:he windows in 
the four large 
doors, are rais- 
ed and lower- 
ed by perfec- 
tion window 
lifts. A spec- 

ial type of lift is used in the two rear quarter windows. 

There are three inside dome lights. The side lights 
are placed just ahead of the front door. There is a dicta- 
graph for communication with the chauffeur when the 
glass partition is in use. A heater has been placed in 
the rear floor as in other chauffeur-driven Hudson 
models this year. 

Other features includes an eight-day clock on the 
instrument board, a ventilator in the cowl controlled 
from the driver's seat, and a new type of hind view 
mirror inside the driver's compartment and conveniently 
located just above the steering wheel. 

The luggage rack on the top is a practical feature that 
adds to the attractiveness of the body lines. A small net 
in the rear compartment is provided for hats and parcels. 

Arm rests and foot cushions are added for extra 
comfort. A va '* 
case for the la 
and a smoking i 
vice for the m 
fit flush on eitl 

The price 
$3150 f. o. I 
factory. T h 
production o\ 
this model will 
be quite small 
so that no 
will receive 
many cars of 
this type. 

lese Two Interior Views Show Some of th« 
New Features in the Touring Limousin*. 

Digitized by 



Races 40 Miles With Unknown 
Hudson Owner 

YOU remember the story of Ichabod 
Crane and the Headless Horseman of 
Sleepy Hollow. That in our younger 
days was SOME RACE. In a way it re- 
minds us of the story told by R. J. McRell , 
of Portland, Oregon, of a race in which he 
defeated an unknown Hudson owner in a 
forty mile thrilling drive across country. 

Here is the story in the words of McRell : 

"I always pass every machine on the 
road. I can't resist the temptation. I 
had passed every other machine on the 
road, slipped up behind another Hudson 
and passed him. The other driver — who he 
is I haven't found out yet — with a mut- 
tered exclamation of surprise — opened up 
his throttle, cut out his muffler and, like a 
shot, was past me again before I realized it. 
There were six of us in each machine, and I 
said to my family, 'Now, hold on for this is 
going to be good.' 

"I had never had a dispute with another 
Hudson before, and I felt a thrill of pleasure 
at the prospect of putting the other fellow 
on his mettle. And he had some mettle, too. 

"We struck an elegant piece of road, 
and the sporting blood of both of us was up 
to fever heat. I was a short distance ahead. 

"Just before we reached a ferry landing 
I had a blowout. I ran in on the rim until 
we reached the ferry. The ferry was just 
starting back from the other side and haste 
was necessary. Each one of the occupants 
of my car had his bit to do as soon as we 
stopped, and with this team work and co- 
operation we made the change to a new 
tire in three and a half minutes. After 
we landed on the other side of the river 
we rushed on and beat the other party into 
Salem by a few minutes. 

"The race extended for some 40 miles 
and there were some strips of rough high- 
way, but both machines held the road in 
fine shape. We both had our cut-outs open, 
and I think we could have been heard for 
ten miles. That was a real race, and I cer- 
tainly want to shake hands with this mys- 
terious driver." 

They Know How in Missouri 

This is the new salesroom of the Diamond Motor Company of St. Joseph, Mo., Hudson dealers who 
have made a record for sales and aggressiveness not equaled by any other dealer in that territory. 
When Messrs. Houston and Clark took over the territory about six months ago they had a great deal of 
work to do to put it into shape. But they have sold over 40 cars, made a special effort to interest the 
wealthy residents in closed cars and found time also to build a handsome new salesroom and service sta- 
tion. The interior of the salesroom is shown above. An indication of the way these two young dealers go 
after things is seen in one report in which it is stated they send out regularly special salesletters to 400 
Hudson prospects and to 890 other prospects. 

to reach Cordelia, California, 701 miles 
from Portland. The actual running time 
was not much less than that made by the 
famous Mt. Shasta Limited, and had the 
trip been made without stopping for sleep, 
it would have eclipsed all elapsed time 
records. They averaged over 24 miles per 
hour. No tire changes were made, and the 
gasoline mileage was better than 11 miles to 
the gallon. 

Dinwiddie reached San Francisco in time 
to make the contract and he bought the 

There Have Been Many Replies 
But Not Enough 

Two weeks ago the readers of the 
Triangle were asked to fill out a reply 
postcard that accompanied the Tri- 
angle and tell what their favorite trade 
publications were. So far we have 
received several hundred cards but 
there are still a thousand or two to 
come. If you haven't filled out the 
card will you do it today? 

Gives Portland to San Francisco 
Demonstration to Sell Car 

""▼"F you can get me to San Francisco in 
I time to sign a $50,000 contract, I will 
-*- buy a Super-Six," said W. S. Din- 
widdie to W. S. Byrne, star salesman for 
C. L. Boss, Hudson distributor at Portland, 
Oregon. Byrne knew what such a trip 
meant, but he was confident enough to 
try it and so they started. 

It took them just 28 hours and 5 minutes 

Publicity Stories Will Go Out With 
Newspaper Advertisements 

From now on all publicity stories will be 
mailed out with the newspaper advertise- 
ments instead of being sent with the TRI- 
ANGLE as has been the custom for some 
time past. In this way the stories can be 
given out at the time the ad is handed to the 

Eddie Polo shown here standing on his head on a Hudson speedster is the famous stunt man of the 
Universal Film Company. He has appeared in more sensational scenes than probably any other man 
performing before the motion picture camera. Leaping from dizzy heights into rivers, dashing through 
space in high-powered cars, flying in airplanes, battling with a dozen men at one time are part of 
Polo's every day life, and he is ready at all times for any hair-raising task which his director calls upon 
him to undertake. 

The car belongs to Helen Gibson, a dare-devil actress of the same company, who has achieved great 
popularity among motion picture "fans" principally by reason of her wonderful performances in rail- 
road pictures and dramas of the west in which she has played. 

Page Two 

Not content with selling 68 used cars 
during the month of August, H. O. Harrison, 
of San Francisco, has just secured F. A. 
McDonald, one of the oldest men in point 
of years of service in the used car business 
in California to help him sell more used cars. 
Mr. McDonald will have charge of used car 
sales at the Oakland Branch. 

Digitized by 



Cantonments Offer Big Used 
Car Opportunities 

AUTOMOBILE dealers who are so 
fortunate as to be situated near 
any one of the great army camps re- 
port a great demand for used cars. In the 
majority of cases all of these concentration 
camps have been located some distance 
from cities by the government, and transpor- 
tation has been one of the problems. 

J. W. Goldsmith, Hudson distributor at 
Atlanta, Georgia, has written that at- the 
present time he has not a single used car in 
stock, an almost unheard of condition. In 
the olden days, when business was about 
one-tenth of its present volume, he always 
had a large stock of used cars on hand. 
Strange to say, however, the majority of his 
sales have been to camp officers. There will 
be a still greater demand for cars for taxi 
service when the roads between Atlanta and 
Camp Gordon are improved. 

There are in the United States 16 army 
cantonments and 16 national guard camps, 
not to mention the nine large officer training 
camps, and the 14 aviation grounds. The 
approximate number of men in the above 
camps, not including the aviation camps, 
is 1,500,000. 

The building of these 16 great army can- 
tonments is a lesson in American efficiency. 

Imagine, if you can, being given an order 
to build 16 cities in three months, each one 
to hold 40,000 men, with heating, lighting, 
water, ventilation and sewage systems com- 
plete. That was the task put up to one man. 

Take Camp Custer at Battle Creek for 
instance. Some of the materials used in- 

26,000,000 Feet of Lumber, or 1,325 
loads; 85,000 Feet of Piping; 6,457 Solid 
Board Doors; 923 Glazed Doors; 515 
Screen Doors; 37,000 Window Shades; 
37,000 Square Feet of Wire Screening; 
32,000 Squares of Roofing; 2,665 Kegs of 
Nails; 4,665 Casks of Portland Cement; 
1,440 Cubic Yards of Sand; 5,123 Cubic 
Yards of Stone; 200 Carloads Sewer 

Tacoma, Washington, has the largest 
cantonment at American Lake with 76,000 
acres. In area it is 18 miles long and 12 
miles wide. This camp will be a permanent 
one, and after the war it is planned to main- 
tain a division (18,000 men). The payroll 
during construction was $200,000 a week. 

With seven cantonments in the south, 
housing 280,000 soldiers, the payroll alone 
will amount to $14,000,000 a month. 

Do You Know Who Wears $3.00 Neckties? 

Harold L. Arnold has moved into his new 
palatial sales building in Los Angeles. In 
just five weeks and three days after excava- 
tion was completed the building was ready. 
Full details and photographs of this new 
structure will be shown in an early issue of 

A CERTAIN old gentleman owned the only store devoted to men's fur- 
nishings in town. He never had sold a tie for more than fifty cents, or a 
shirt that cost more than a dollar. He did not believe that there were 
a half dozen men in his locality who would spend more than that amount on 
any shirt or necktie ever made. He was old-fashioned, and the town had grown 
without him. 

In this particular instance it remained for his young son-in-law to develop 
a market for $3.00 shirts and $3.00 neckties. 

Too many automobile dealers are like this old merchant. 

There are a lot of men in the $3.00 necktie class passing Hudson sales- 
rooms every day who are waiting to be sold. The dealer who spends some 
time and effort on these men is going to be handsomely repaid. 

The difference between the old merchant and his son-in-law was simply a 
difference in the knowledge of the community. There are a great many 
dealers in the same boat. They do not know how to find prospects. They 
are like miners who go to work with a jackknife when they should use a pick 
and shovel. 

There are certain definite rules that can be followed in listing prospects. 
No matter if you have a prospect list now, these thoughts may suggest some 
new ways. 

1 — You should list all owners. 
There is no one so easy to sell as a 
satisfied owner. 

2 — Keep a list of those owning 
other cars in the Hudson class — and a 
list of those who own cars in a cheaper 
class, so that you can work on them to 
bring them up to the desire to own a 

3 — Keep a list showing the time 
when the dividends of large indepen- 
dent corporations in your city are due, 
and then supplement this with a list 
of the officers and directors of these 
various companies. 

4 — You should have a member- 
ship list of all the clubs, and, if pos- 
sible, the fraternal organizations. 

5 — Have your salesman get 
acquainted with chauffeurs. They 

often know people who do not own, 
but who rent cars frequently. 

6 — Watch the old cars and get the 
license numbers. Perhaps the owner 
needs a new car. 

7 — Why not offer a prize to each 
employee — not salesman — who turns 
in the name of a prospect which results 
in a sale. 

8 — Get a list of all mortgage loans 
from the country records and the 
dates they are due so that you can 
call on the prospects just ahead of the 
day the loan is due. 

9 — Have some one go over the 
principal resident streets. Quite 
often there is some prospect that has 
been unnoticed. 

Hastings Finds Things Booming 
in the Great Northwest 

Returning from a five weeks' tour of in- 
spection through the northwest, H. M. Hast- 
ings, factory sales representative, brings us 
an enthusiastic report of business conditions 
in general and Hudson business in particular. 

"Little things like rampant I. W. W.'s, 
forest fires, crop failures, drought or floods, 
apparently act only as a stimulant in this 

Business is Good 

country," says Hastings. "The harder the 
fight, the better they like it. Certain it is 
that Hudson sales have gone far beyond their 
previous high mark in this region, and now 
with the I. W. W. curbed, and labor troubles 
on a fair way to settlement, with big prices 
for crops, and mines straining to increase 
their output, the only thing worrying dis- 
tributors is, 'Can Hudson build a big enough 
factory to keep up with the demand from 
the Northwest?' * 

Charleston, S. C. 

The Hudson has a new home in 
Charleston, S. C. The Black-Frasier 
Motor Car Company have just opened 
a new salesroom and garage in this 
city. R. W. Crosland, of Columbia, 
is in charge of the new garage. The 
repair shop is under the management 
of W. M. King. Only Hudson cars are 
sold and repaired, and a complete stock 
of Hudson parts is carried. 
Within the last few months forty- 
eight Super-Sixes have been sold by 
this distributor in Charleston. The 
rapid expansion of business compelled 
him to open the new salesroom, which 
is one of the finest in the city. 

Page Three 

Digitized by 



Eddie Rickenbacker Writes 
from France 

r racing driver who went to France 
some time ago to drive for General 
Pershing found this life too quiet. He secured 
a transfer to the aviation section and now 
he is learning to fly. Some of his experiences 
are told in the following letter to E. V. 
Rippingille, assistant sales manager of this 
company who is at present also giving his 
time to the government: 

"Your most welcome letter of the 16th 
of August at hand and assure that it 
was indeed a pleasure to receive same. 

"After leaving the states, as you 
know, I enlisted as private chauffeur for 
General Pershing, but upon my arrival 
in France I realized that it was not the 
position I desired. Consequently, I 
transferred to the aviation section and 
it was here that I found the Hudson 
Super-Six, which I drove until a few 
weeks ago. This car has given excellent 
. service and was in good running con- 
dition when I left same. Surprising as 
it may seem, the speedometer registered 
8,000 miles for the two months in which 
the car was in my care, having made 
frequent trips from Paris to the front, 
along all the sectors from Verdun to 
Switzerland. During this time, the 
car gave me absolutely no trouble and 
was always ready for immediate call 
from my superior officers, which were 
indeed many, and roads that were fre- 
quently in a very bad condition. 

"Since leaving the Staff job as driver, 
I am trying to be a young aviator at 
present at one of the French schools. 
This training is preliminary to a position 
which I am soon to accept as chief en- 
gineering officer ' of the mechanical 
department of a very large school which 
is at present in the course of construc- 
tion. I have just received my commis- 
sion as a First Lieutenant and am very 
happy to see that my ability is recog- 
nized, as there is plenty of room for 
advancement providing I prove to be 
the right man. 

"I am very pleased to state that I 
have met your Mr. Tractsel, your 
representative in France and consider 
him very capable for the position he 
holds. He has already offered his as- 
sistance to the American Army as you 
suggested and will no doubt be of 
valuable service. 

"At present I only know of four Super 
Sixes in the Signal Corps of the Ameri- 
can Army. All of these are giving 
excellent service and from what I 
understand they were purchased in New 
York just prior to the sailing of General 
Pershing's Company. 

"I sincerely hope this letter finds you 
enjoying the best of health, and an 
abundance of success with your new 
position. Give my kindest regards to 
all the boys at the factory. Also accept 
my heartiest congratulations on the 
success of your race team for the past 
three months. 

"With kindest personal regards, I 
remain, as ever, 

Eddie Rickenbacker. 

Teddy Tetzlaf f Buys a Hudson Speedster 

O. U. Beater Hands Out A 

OU. BEATER, that is his name. He's 
the supervisor of advanced registry 
for the Dairy Husbandry Depart- 
ment of the Pennsylvania State College, and 

Teddy Tetzlaff at one time champion road race driver of the world has bought a Hudson speedster from 
H. L. Arnold, at Los Angeles. He says that he can take this car with 4 passengers and the wind shield up 
and better his first world's record made on the Santa Monica Course in 1910 at 73.72 miles per hour. 
Tetzlaff began racing in 1909. He set many new speed records at that time. In 1912 he again won the 
Santa Monica road race, averaging 78.71 miles per hour. He is as enthusiastic about his new Super 
Six speedster as his smile here would indicate. John Opsal, who made the sale, is shown with Tetzlaff. 

he is just a little bit proud of the record he 
has made with his Hudson "20." 

He wrote the factory recently to learn 
the exact year that the car was built for 
he purchased it second hand, and in his letter 
he says the car has gone 20,000 miles this 
year and he knows that since he bought it 
several years ago it has run 300,000 miles. 
This winter he plans to have the cylinders 
rebored, new pistons put in and then he is 
going to use it five years more. He recently 
travelled from Philadelphia to Scranton in 
six hours, which is good time for any car. 

We think O. U. Beater can be proud of his 
car, for so far no one has tried to beat her. 

Add Notables 

FURTHER contribution to the in- 
creasing list of names of famous men 
and women who own Hudson Super- 
Sixes is made by the Jesse A. Smith Auto 
Co., Hudson distributors at Milwaukee, as 

Governor E. L. Philipp of Wisconsin. 
Guy D. Goff, member of the National 
Defense Committee. 

Thomas W. Brahany, executive clerk to 
the President. 

From New York also comes the word that 
Mary Garden, celebrated opera star has just 
purchased her second Super-Six Town Car. 


YOU can take command of an im- 
portant army this fall, an army of 
men and women waiting and 
ready to buy automobiles. 

Conditions in every sales organi- 
zation are vastly different than they 
were a year ago. Many men have 
been called into the nation's service. 
They may, or may not have been re- 
placed. This year you must mobilize 
every good available salesman, for 
while there is a shortage of salesmen, 
there is a larger army than ever of 
prospective buyers. 

You must bring your sales force up 
to a greater point of efficiency than 
ever before. 

There can be no waste motion, no 

Page Four 

ringing of door bells. Every solicita- 
tion made must count. 

You will find that it will not be so 
hard to increase your state of effici- 
ency as you imagine. The average 
sales organization loses lots of valu- 
able time. You will find short cuts to 
take, and you will make even greater 
sales than before, because of your in- 
creased enthusiasm and because of the 
greater ability you will develop in 
your salesmen. 

There islittle need to talk about this 
great host of prospects that awaits 
you. They have the money and the 
desire to own automobiles. It is up 
to you and your salesmen to show 
them the way. 

Digitized by 





How We Should Advertise Now 

UNTIL the present stock of Hudson 
Super-Sixes, particularly the open 
models, is exhausted, the advertising 
copy should emphasize the advantage that 
can be obtained by buying now. 

All of the advertising copy we have 
furnished during the past two months 
has dealt with the advantageous position 
of the Hudson Super-Six. Other com- 
panies have increased their prices to such 
an extent that former cheaper cars now 
cost as much as the Hudson Super-Six. 
For the time being the Hudson remains 
at the same price at which it has sold for 
all during the year. 

Based upon the 
prices charged for 
other cars it is the 
cheapest car — 
value considered — 
on the market. 
That is our adver- 
tising story. 

There are thou- 
sands of persons 
who have decided 
that their next car 
shall be a Hudson 
Super -Six. They 
hesitate about buy- 
ing now because 
of the approach of 
winter or because 
they think they 
will wait until next 
spring and buy 
one of the new 
models. There are 
various other reas- 
ons for their delay- 



This is your last chance to get a Hudson at this price. 

When our present allotment con- 
sisting of cars is exhausted, 

then we will have sold the last Hudson 
phaeton that can be had at present 

Prompt action will save you a 
great deal of money. 

Hudson cars are the last to be 
affected by increased material costs. 
Cars which have sold at $1,200 to 
$1,400 now cost about as much as 
the present price of the Hudson 
Super-Six. Cars which were sold at 
about its price have been advanced 
$300 to $500. 


(Dealer's Name and Address) 

Tiiis is a new advertisement. Fill in the number of care you have 
to sell and let your newspaper set it. It is Adv. No. 590 A 

ing the purchase of a Hudson Super-Six. 

Advertising should be directed to that 
type of buyer. 

It is not necessary to sell them a 
Hudson Super-Six. It is not necessary to 
emphasize to that type of purchaser the 
records or the character of service the car 
has given to its 45,000 owners. All we 
need do is stir them into immediate action. 

Immediate action comes from a real- 
ization that by buying the Hudson Super- 
Six today they can save money. That is 
what we should drive home in every 
advertising opportunity. 

BBBB « BHBBHHBBBBBi The thought 

has been suggested 
by some that more 
attention should be 
paid to preparing 
the way for the 
new Hudson 
Super- Six. We 
think that is inad- 
visable, for that car 
is not yet on the 
market and will 
not be for some 
weeks. In the 
meantime many 
dealers have cars 
of the present type 
to sell and anything 
that is done with 
reference to a new 
model merely dis- 
turbs the present 

Advertise but 
use the price 
argument now. 

at $1,650 

Hudson prices have thus far re- 
mained unaffected because the cars 
are built of materials which were 
bought last year before material 
costs had seen their greatest rise. 
By buying now you take advantage 
of that fortunate situation. 

Remember there are only 

Hudsons to be had at $1650 f. o. b. 
Detroit. On some models our allot- 
ment at these prices is entirely 

Prompt buying will save you 
money. You should be one of the 

fortunate persons to get one 

of these cars at $1650. 

Digitized by 



The Screen's Greatest 
Stars Own Hudsons 

HERE are many motion pic- 
ture celebrities numbered among 
the 45,000 Hudson Super-Six 
owners. It is not unusual 
to hear some one whisper, 
"There is a Hudson Super- 
Six," when Dorothy Dalton 
or Theda Bara steps out of 
her Hudson in front of her 
palatial residence borrowed for 
the occasion. The scenery may be borrowed, 
but the Hudsons are not. Motion picture 
actors and actresses insist upon using their 
own cars in the productions they are staring 
in, and the frequency with which Hudsons 
appear on the screen is evidence of the high 
place they hold in Filmdom. 

It has been practicably impossible to get 
a complete list of. all these Hudson owners, 
but thanks to the studios we can print a 
partial list for the benefit of Hudson sales- 

Theda Bara 
Dorothy Dalton 
Fanny Ward 
Audrey Munson 
Edna Goodrich 
Marie Doro 
Ethel Davis 
Beverley Bayne 
Elsie Ferguson 
Helen Gibson 
Francis Bushman 

Richard Travis (Former Essanay Star, 
now in the U. S. Service) 
Elliot Dexter 
Roscoe (Fatty) Arbuckle 
Owen Moore (Husband of Mary Pick- 

Morris Tourneur (Paramount and Art- 
craft Director), owner of three Hudsons 
Jos. Kaufman (Paramount Director), 
owner of two Hudsons 
J. Searle Dawley (Paramount Director 
for Marguerite Clark) 

Beverley Bayne and Francis Bushman 
shown here in a Super-Six Sedan are two 
of the country's most popular motion 
picture stars. This photograph was 
forwarded to us from our distributor in 

How One Service Station 

Appeared To An Outsider 

SCENE: Service Station. Back of sales- 
room approached through dark, foul- 
smelling alley. A wash-stand in the 
corner and a colored gentleman is washing 
a car. C. G. smells like alley, or alley smells 
like C. G. — can't tell which. My friend stops 
his motor. 

"Hello, Sam— where's Dick?" 
"Don't know, sun, 'less he be upstairs." 
C. G. goes on washing car and friend goes 
to elevator shaft. 

"Oh Dick, Dick — come down a minute, 
will you?" 

A voice from upstairs says that Dick is out. 
Friend — "Well send someone else down, 
will you, to look over this engine of mine?" 
Presently a mechanic (I flatter him) comes 
in. He is dirty and grimy. His overalls look 
as if he had been using them to wipe out a 
transmission case. 

And evidently he had wiped his hands against 
the overalls. 

"Whassamatter?" My friend explains the 
trouble, and the mechanic lifts up the engine 
hood to look at the carburetor. 
He leans over the mud-guard and I see it 
sink under his weight. He makes an adjust- 
ment, and while friend is starting up the 
motor, the mechanic shifts his position, and 
to give himself support, puts his big greasy 
hand on the cowl. 

Now, my friend's car is grey in color. And 
those hand-print impressions show very 
clearly. Grease and dirt and grime is trans- 
ferred from the overalls to the mud-guard. 
The mechanic decides to try the motor 
himself, and as he pushes the hand-throttle 
up and down, he grips the steering wheel 
with the other hand. And grease and grime 
are transferred to the steering wheel. 
Finally, he decides, that Dick had better 
see the engine after all, and he advises that 
we come in again, when Dick will be there. 
But just when Dick will be there, this 
mechanic hasn't the faintest idea. 
Friend signs a little ticket of some kind, 
mechanic goes on upstairs, and we back out 
of the service station. 

On the street, the bright light serves to show 
up the greasy hand-marks on the cowl and 
the dirt on the fender. 

Yes, Brother O'Mine, why not a sales- 
man in the service station? A salesman 
to keep the car sold, a salesman to sell 
service? A red-blooded salesman who can 
greet you with a smile, who can listen to 
your troubles without acting as if the whole 
world had come to an end — a man who can 
shake hands with you without making it 
necessary for you to take a bath? A man 
who can look over your motor, and who 
knows it so well that he can write the pre- 
scription and tell you intelligently what the 
trouble is — and then, if it is only a little 
job, have the work done while you sit in the 
reception room? A man whose job it is to 
see that your car is protected properly, while 
being worked on and properly wiped off, 
before being delivered to you? A man who 
can arrange the work of a service station, 
so that if your car is promised for four- 
thirty, it will be delivered at four-thirty? 
It can be done, and it is being done in some 
places. But these "some" places are in the 
very, very small minority. 

Yes, Brother O'Mine, why not a salesman 
in the service station to sell service and to 
sell satisfaction? 

This is the graphic account of a visit to a 
certain service station made by B. G. Koether 
of the Hyatt Roller Bearing Co. It is repro- 
duced here as it appeared in "The Quieterion" 
an interesting little publication written by 
Koether each month. 

Page Two 

He's Ready To Start 

For "Over There" 

Many members 
of the Hudson 
family have re- 
sponded to their 
country's call. 
Among them is V. 
Hudson White, 
who for some time 
was a member of 
the Sales Depart- 
ment at the fac- 
tory. After strenu- 
ous training at Fort 
Sheridan, he was 
commi ssioned 
lieutenant of the 
330th Field Artil- 
lery. He is now 

stationed at Camp Custer. He is in charge 
of the dismounted drilling of his battery. 
In the recent regimental competition his 
battery won the honors. Sidney Willis, 
former Publicity Manager, is studying for a 
commission at Fort Sheridan. 

V. Hudson White 

Kimball's Team Leads In 
Liberty Bond Drive 

THERE probably was not a Hudson dis- 
tributor or dealer who didn't devote 
a lot of time and energy during the 
past two weeks to selling Liberty Bonds. 
Business had to take a back seat and well 
it should, for the interests of humanity are 

Various reports have come to The TRI- 
ANGLE indirectly of some of the work 
done by Hudson distributors. We wish that 
we had the material to print a whole page 
on the way Hudson men co-operated with 
Uncle Sam. Here in detail is the splendid 
manner in which The Henley-Kimball Co. 
of Boston did their bit: 

The Liberty Loan Committee asked the 
automobile men of Boston to place $2,000,000 
worth of Liberty Bonds. The various auto- 
mobile concerns were divided into teams. 
George B. Kimball of The Henley-Kimball 
Company was Captain of Team F, consisting 
of eight retail concerns. For three days, 
Wednesday, Thursday and Friday — not a 
single salesman in these organizations solicited 
an order for an automobile. Every man de- 
voted his entire time toward placing Liberty 

Team F had an allotment of $200,000. 
The Henley-Kimball Company had an 
allotment of $50,000. Team F succeeded 
in placing in the three days $125,000, giving 
them second place in the contest. The 
Henley-Kimball Company, HUDSON or- 
ganization, on an allotment of $50,000 placed 
$64,200, giving them first place in the sep- 
arate organizations. In other words HUD- 
SON leads as usual. The Henley-Kimball 
Company salesmen working on this proposi- 
tion were: 

D. S. Anderson L. S. Deane 

C. B. Bachelder Jas. W. Jackman 

W. A. Colley Martial E. Lebon 

F. V. N. Dana F. H. P. Lowe 
W. P. Davis 

Every one of the men did well. Lowe in 
three days' work took 117 separate subscrip- 
tions for bonds, by far the best showing 
that any individual automobile salesman 
made in Boston. 

"It is my belief," writes George B. Kim- 
ball, Treasurer and General Manager, "that 
our sales organization has been strengthened 
20% by the intensive work done on this 
bond proposition and they will now proceed 
to sell HUDSON cars in the same manner." 

Digitized by 



Accidents Happen In 
the Best of Garages 

With the Super-Six at Boeroeboedoer 

THEY don't 
know yet down 
in Tore Haute, 
Indiana, what Willie 
Met calf was doing 
when he drove a 
Hudson Super - Six 
through an eight- 
inch wall, only to be 
stopped by the wall 
of anjundertaking es- 
tablishment across 
the alley. Willie, who was a colored boy in 
the employ of the Ritchie Motor Car Co. 
(we say was because while he is still colored, 
he is no longer with the Ritchie Motor Car 
Co.). had just finished washing the car when 
he started on his journey. 

"Boss," he gasped as they fished him out of 
the brick heap, "I doan know jes' how it all 
happened. I tickled the 'scelerator and the 
whole building start fallin' down on me, but 
I'se mighty glad it stopped outside that there 
undertakin' 'stablishment." 

Citizens of Terre Haute thought our dealer 
had one of those big war tanks in his garage, 
when they heard the crash. The car was 
bruised somewhat but the motor was still 
running, and it was backed out of the debris 
under its own power. 

Second Episode 

There is a rule in every automobile instruc- 
tion book, printed in big bold type in the 
Hudson Manual, which reads like this: "Be 
sure that your gear shift lever is in 
neutral when you start the engine." 

Had James E. C. Kelley heard of this bit 
of logic and heeded it, he would have hesi- 
tated before he stepped on a starting lever 
and sent a Hudson speedster across the side- 
walk and crashing through the glass doors of 
the Standard Motor Car Company, of New- 
ark, Ohio, the other day. 

The car, resplendent in its blue and red 
paint, had just arrived from the factory. 
Manager Curlee, of the Standard Motor Car 
Company, placed his wife and baby in the car 
and invited Brother-in-Law Kelley, who hap- 
pens to be a song writer, to sit in the driver's 
seat. The composer put on the loud pedal 
and amid a shower of broken glass with door 
frames clinging to the top, they started from 
the sidewalk for the rear of the salesroom. 
No one was injured, but Kelley has learned 

Juat to Prove the Story was True. 

01 preservation. 

The other illustration ahowa a detail of the carving. There is not a aingle inch on the temple 
that ia not covered with thia interesting and intricate carving. It probably took hundreds 
of years to build the temple. 

Snow, Ice and Mud, But He Gets 
15 Miles to the Gallon 

C. S. Milheiser, field superintendent of the 
Great Western Sugar Co. at Billings, Mon- 
tana, knows as few men do, what hard driv- 
ing means. In his work he is called upon to 
personally visit all the sources of supply for 
his huge factory. When the snow and mud 
are deep, and the icy blasts whistle down the 
mountain passes, the ordinary motor car 
owner locks his garage, puts a new record 
on his Victrola and waits for the spring sun- 
shine to dry the roads. 

Not so Mr. Milheiser. That's just when 
he is busiest, driving day in and day out, 
over all kinds of roads, mostly the worst, 
and when he takes the notion just simply 
'cross lots. During the muddy season this 
year he averaged 13)^ miles to the gallon, 
and for the full year 15.1 miles. Incidentally 
his total mileage for the year is 20,000. His 
special delight is answering calls for help 
from one of the high officials of the company 
who drives a car with several more cylinders. 
Whenever friend official gets stuck in the 
mud he sends an imperative "S. O. S." to 
Milheiser, who makes a quick run with his 
mud cruiser and hauls him out on firmer 
terra. "Chains aren't necessary," he says. 
It's almost unnecessary to add that Mr 
Milheiser drives a Super-Six. 

Are the Farmers Getting Poor? 

JOHN P. BLEEG, our Sioux Falls dis- 
tributor, mails us this clipping from the 
Baltic Republic (no it has nothing to do 
with the Russian revolution) just to show 
us where they go out there in the great state 
of South Dakota: 

"Gunerius Thompson disposed of his 
old Velie a few days ago and invested in 
another Hudson Super-Six. As he had 
one Super-Six on the farm before, this 
last trade gives him the distinction of 
being the only farmer in the Northwest 
who has two such machines on his 

WALTER J. BEMB, Hudson dis- 
tributor at Detroit, will very 
shortly start work on a fire-proof 
garage, which, when completed, will be one 
of the finest automobile service stations 
in Detroit. He has leased a two-story steel 
and brick building, comprising about 15,000 
square feet for a period of ten years, and will 
operate it as a service station and a paint 
shop for special body trimming. 

Page Three 

Should You Say This Man 
Wanted Something? 


We have your letter of October 15th, in 
which you state that you are unable to make 
shipment of the gear that we ordered from 
you a few days ago, you have refference to 
the wrong gear you have refference to the 
pinion that goes on the drive shaft you think 
that we want the small drive pinion for the 
differencial, we do not want that gear we 
want one of the pinions that key on on to 
the axle, we want one of the side differencial 
gears not the drive pinion, we are sending 
you the old gear so you can see what we 
want, so as soon as you get this gear we want 
you to send us a pinion just like the old one 
that we are sending you, and we would like 
to get this pinion as quickly as we can as 
our customer is in a hurry for his car and 
wants it fixed up as quickly as we can get 
it fixed up so send us the new pinion as soon 
as you can. 

Very truly yours, 

(Name deleted by censor.) 

Digitized by 



Closed Car Salesman — 
Count Paved Streets 

Botterill Automobile Company, Hud- 
son distributors in Salt Lake City, 
offers the following suggestion as an argu- 
ment for selling closed cars: 

"Each winter in the past prospective 
purchasers of closed cars have used an argu- 
ment in Salt Lake City against purchasing — 
that our roads were impassable during the 
winter months. 

"Feeling that there were a great many 
more miles of pavement in Salt Lake City 
than any of us appreciated, I had one of the 
salesmen go to the city engineer's office and 
have a list compiled of the paved streets, 
with the total mileage within the city limits, 
and the result was surprising. 

"We find that there is a trifle over ninety- 
five miles of improved streets within the 
city limits. The list with the streets and 
the total mileage of improvements has been 
given to each one of the salesmen, and we 
feel that we have an argument which will 
help influence purchasers of the cars in this 
territory very much." 

We Hit The Wrong Key— 
Des Moines 

TWO weeks ago in The TRIANGLE we 
printed a sales story showing the great 
volume of business that had been done 
in September by Hudson distributors. 

In that article we credited the Hudson- 
Jones Automobile Company, Hudson dis- 
tributors at Des Moines, Iowa, with making 
105 deliveries — all retail — in September. 

As a matter of fact this should have been 
115. We are very glad to take this oppor- 
tunity to correct the error and to bring to 
your attention the still better showing made 
by this distributor. 

It's An III Wind Etc— 

/OHN SPARGER of McAlester, Okla., 
bought all that remained of a Super- 
Six phaeton after it has passed through 
a western cyclone and transformed 
the evidence into a racing car. Then 
he went to Fort Worth, Texas, and won 
all the speed events on the state fair 
program. His car cost him just $500 
including all of the work attendant on 
it during the reconstruction period 
and the necessary materials. With the 
average used Super -Six phaeton selling 
at $1000 or better it isn't hard to imagine 
what the wind storm did to the car 
that John bought. But it takes some- 
thing more than a Oklahoma twister 
to put a Hudson out of the race. 


ODAY it is raining. From the dull heavy skies there is a 
steady, swirling downpour. 

You can hardly look across the street, let alone see a prospect. 

You watch the dank, dripping throngs pick their way through 
the slush and drizzle, and decide that it's a great day — to stay 

That is you do if you are just the average salesman, one of 
those individuals who like the amateur photographer cannot do 
anything unless the sun is out. 

It is this sort of a day that calls for the mettle of a real sales- 
man. You will find he is just as busy on a rainy day as on a dry 
one. In fact, a little more so, because he knows that there are a 
lot of fellows, asleep on the job, and he has a better chance than 

He is down a little earlier than usual these gloomy mornings. 
In his desk there is a folder reserved for just such an occasion. 
It is his rainy day file. In general it is made up pf open car 
owners — sedan prospects. 

First he secures the privilege to use the sedan demonstrator, 
then he calls up Mrs. Brown. Mr. Brown, you know, is a little 
like the man without a roof on his house, when it rained he couldn't 
put one on; when the sun was shining he didn't need one. So 
the Rainy Day Salesman uses the occasion to convince Mrs. 
Brown that she needs a Hudson Sedan. It's not uncomfortable 
to go shopping in a nice dry enclosed car. That's what Mrs. 
Brown thinks and so did Mr. B. later that evening. 

There are a lot of closed car prospects like the Browns. They 
need rainy day demonstrations to convince them. 

The old expression, "Saving up for a rainy day," can well be 
applied to the automobile salesman. It is a time when he can do 
many things, such as demonstrate closed cars; go over his prospect 
list carefully; look at his recent sales and give the new owners a 
friendly word or a suggestion that will help some day to make a 
second sale, or sell some new accessory. 

The Rainy Day Salesman is not a duck. He probably doesn't 
like the weather a bit more than the average salesman. But he 
is an optimist and he makes the best of it by cashing in. By 
accomplishing something on a rainy day, he has just that much 
more time for the work in the sunshine. 

He is a whole lot like a storage battery, except that he stores up 
sunshine along with energy. 

The Rainy Day Salesman is an all year salesman. 

Send in the dates of your closed 
car show, so that advertising material 
can be mailed you. 

Page Four 

Down in Los Angeles they have a sales 
man, who measures six feet four inches in 
height on the floor to demonstrate that 
there is plenty of leg room in the Speedster. 

Digitized by 





Localizing Hudson Advertising 

ON this page is reproduced an 
advertisement which can easily 
be re-written by any dealer to 
fit any local condition. 

We are indebted to the Harold L. 
Arnold Company in Los Angeles 
for the idea. 

The Hudson has made its friends 
in such large numbers and in so 
many localities that now is an ex- 
cellent opportunity for the dealers 
to cash in on its prestige. Particu- 
larly is this of advantage now when 
there remain but so few Hudson 
Super-Six phaetons to be had at 
present prices. 

Last week we reproduced in the 
TRIANGLE an advertisement which 
could be made to fit any dealer's 
stock by merely inserting the number 
of cars he still had at the present 
price. Wherever there is a small 
stock yet to be sold either in the 
distributor's territory or in the sub- 
dealer's field, the dealer can repro- 
duce this advertisement just as good 
there by merely changing the loca- 
tions and inserting the number of 
cars that are yet available at the 
present price of $1650. 

This is the season when we wish 
to close up all stocks. The dealer 
who disposes of every new car before 
the advent of the newer model has 
relieved himself of an obligation to 
sell the stock later. There is no ques- 
tion but what at $1650 a new Hudson 
Super-Six Phaeton will be easily 
salable at any time within the next 
year. But, profits are made on rapid 
turnover stock. Nothing is to be 
gained in postponing sales. The old 
adage that "a bird in the hand is 
worth two in the bush" applies with 
equal force to even a Hudson Super- 
Six that "an order in the hand is 
worth two next spring." 

The advertisement shown at the 
right can be made suitable for your 
territory by simply inserting the 
names of the cities or towns you wish 
to feature, and in the other spaces 
the number of Hudsons you have to 
sell at the old price. 

What the Hudson Super-Six Has 
Done at Pasadena and Globe 

In the first six months of 1917 
there were more Hudson Super- 
Sixes sold in Pasadena, Calif., and 
Qlobe, Ariz., than any Other two 
cars selling at above $1200. 

Nothing could better prove the all- 
around excellence of the Super-Six, 
or show more clearly why Hudson 
dominates its present class, than this 
simple fact from our sales record. 

It is not necessary to confine these 
records to these cities. They are 
merely cited because they are known 
to most readers. You may take 
any town or city in America and 
find an almost parallel case. 

This is a big endorsement of the 
Hudson Super-Six. The question 
must naturally arise: "What is there 
in the car that makes it so popular?" 
Local conditions must influence the 
desire for an automobile of a particu- 
lar type. It is a social asset in some 
localities. There it must be smart in 
appearance, distinctive in line, ele- 
gant in finish, a source of pride to its 
owner for its looks, easy riding, easy 
handling. It gives to the owner the 
same kind of prestige that he gets 
from living in a fine house. It is part 
of his manner of living. 

What sells a Hudson Super-Six in 
other localities where pride of owner- 
ship may not be so important? In 
such places a car U selected because 
of its dependability. It must carry 
its owner unfalteringly over every 
type of road, in some cases over 
mountains where grades are steep 
and the surfaces are rough. It must 
know no road. It must meet every 
condition that is travelable by a 
four-wheel vehicle. Rugged endur- 
ance and absolute dependability 
must measure up to the needs of 
the owner in such sections. The 
driver usually is inconsiderate of his 
car. He demands service. He must 
keep his appointments. He must be 
at the place agreed upon at the 
time stated. It calls for his driv- 
ing a car on schedules more difficult 
to maintain than a railroad schedule. 
In such places there the Hudson 
Super-Six is the choice car. 

The Hudson Super-Six is the 
choice car in all sections because it 
meets the combined requirements of 
those who seek prestige by the 
type of car they use and those who 
demand service. That is why there 
are now more than 40,000 Hudson 
Super-Sixes in service. 

Today You Can Buy a Hudson at $1650 


cars to be had at this price 

Thus far the Hudson hat not had to be 
increased in price. Other manufacturer* 
have had to price their cart in accordance 
with the material cottt. Materials have 
increased tremendously in price during the 
past six months. The materials from 
which Hudsons are built were bought more 
tfean a year ago before these price advances 
became effective. That and that alone 
accounts for the present price of the Super- 
Six. It applies in our case on but only 
-cars. When they are gone, 

then you will not be able to get a Hudson 
Super-Six, 7 -passenger phaeton, for the 
$1650 P. O. B. Detroit price at which you 
can now buy it. 

Are not these individual experiences in 
towns like Qlobe and Pasadena— and they 
are in every state, in every locality, just 
alike — positive reasons why you should 
make a prompt decision? If you wait you 
will have forfeited your opportunity to 
buy a Hudson Super-Six at this price. 


utriiM u*\* «..• so** f^^ 

You should have this copy set 3 cols, wide by 136 lines deep. If you 

use this copy, schedule it as No. 591-A on your advertising 

order. Any newspaper can set it from this reproduction. 

Digitized by 



Super-Strategy Baffles 

IF any of our readers would be the author 
of a best seller, let him write the biog- 
raphy of T. C. Power. Aside from 
being the Hudson distributor at Helena, 
Montana, Mr. Power owns and controls 
oil companies, implement firms, general 
stores, mines, ranches and banks through- 
out the northwest. And his success has been 
entirely due to his own efforts. An incident 
recently related to us aptly illustrates his 
coolness in face of danger, his quick wit, and 
his ability to turn to profit an apparently 
hopeless situation. 

Many years ago — at least for Montana — 
when bad men flourished, and life was 
wilder than a Fairbanks' movie, young Tom 
Power was galloping along the dusty trail 
to Helena. By dint of hard work and rigid 
economy he had accumulated a few thousand 
dollars and was now headed for the state 
capitol to make his fortune. Instead of an 
endless vista of barren slopes dotted with 
sage brush, he visioned huge herds of cattle, 
waving fields of grain, banks and stores — all 
belonging to him. Suddenly his dreams 
were shattered by a gruff command. 

"Up with them hands, boy, and gimme 
that money!" He found himself gazing into 
the business end of a vicious 48 Colt, behind 
which a pair of cold eyes glared through 
the narrow slit between sombrero and ban- 

"Sorry but you've got the wrong guy," 
said Power, "I'm broke." 

"You're Tom Power, ain't yuh, I heard 
he was headed this way." 

"Not me, but I'm often taken for him, 
fact is I haven't eaten for two days. I 
figured if I could get to Helena, my friends 
would help me out." 

"Well now, that's tough. Here—", said 
the bandit, and he pressed a gold piece into 
the hand of his astonished victim. 

"Thanks," said Power. 

"Good luck," and the bad man galloped 
off down the gully which had concealed him 
from the approaching traveler. 

Another incident, quite different, occurred 
recently. R. L. Diggs, manager of the T. C. 
Power Motor Car Company, had been per- 
sistently annoyed by an insistent electric 
sign salesman who refused to take "No" for 
an answer. Finally Diggs warned him that 
if he appeared again, he would be thrown 
out. He returned and Diggs proceeded to 
make good his promise. The salesman 
disappeared in the direction of Mr. Power's 
office, muttering unprintable things and 
vainly endeavoring to remove the mud of 
Main Street from that portion of his raiment 
which had been in most violent contact 
with the pavement. 

Soon there came a ring on Digg's tele- 
phone. It was T. C. "Diggs, did you have 
a discussion with an agent this morning?" 
he queried. "Yes," replied Diggs, "He's 
been bothering me for a long time, and I 
finally had to throw him out." 

"Hm-m," came the voice over the wire, 
"You'd better come up, he's bothering ME 

The salesman didn't wait. 

Watch Your Step 

NO matter how good a man is, no 
matter how prosperous he and 
his company may become, cus- 
tomers and friends still mean as 
much as ever. He should be eternally 
vigilant to see that neither are 
alienated by an attitude of condescen- 
sion or mere indifference. He should 
be continually watchful lest pride, 
no matter how justified, relax him 
from pursuit to self -admiration. 

Red Sox Twirler Reports 

To Navy in Super-Six 

ERNIE SHORE, the Boston Red Sox 
elongated pitcher, is on his way back 
to Boston from East Bend, N. C, to 
report for duty at the Charlestown navy 

At the close of the American League 
season, Shore bought a Hudson Super- 
Six from the Henley-Kimball Company 
and started almost immediately on a tour 
to his home at East Bend. He found the 
trip so delightful and free from all difficulties 
that he is now making the return trip at the 
wheel of the Super-Six. 

Although he had never driven a Hudson 
before, Shore reported upon arriving home 
that he had made the extensive journey 
without mechanical trouble and had found the 
trip delightful in the extreme in spite of 
bad roads encountered in Virginia and in his 
native state. He left East Bend antici- 
pating an equally pleasant trip to Boston 
and says he feels fit and fine to report Nov. 
1 to Uncle Sam as a yeoman in the navy. 

"We Don't Even Have Trails 

To Follow," says Tony 

DOWN in northwestern Texas each 
Super-Six owner is more or less 
of a navigator. You will no doubt 
wonder at this in a country so far from the 
seaboard and where rain is such a rarity 
that a holiday is declared every time it 
thunders. It is a fact, however, as there 
are no roads in that section and all driving 
is done by knowing the general direction of 
one town from another. An old-timer always 
starts out with his Super-Six fully equipped 
with compass and Springfield rifle. He knows 
by which point of his compass will bring 
him to his destination so all he must do is to 
"open her up" and dodge sage-brush and 
rattle snakes or take an occasional shot at a 

Tony Chisum, of the true west Texas type 
who is "putting 'em over" in a territory 
equal in size to most any two of the northern 
states combined, described in a very vivid 
manner, during a recent visit at the factory, 
the nature of his territory. He drawled, in 
that way which can not be imitated in print, 
"You can stand in the center of my town, 
looking toward the east, and see nothing 
but a level stretch of desert with the heat 
waves dancing off the horizon. Then you 
look toward the west and you think you are ; 
looking toward the east. Possibly in the, 
north you will see a scraggly old tree without! 
foliage and in the south a hut occupied by a! 
Mex with a family greater in numbers than 
Teddy Roosevelt would dare recommend. 
When I showed this to Sam Adler he said, 
'Tony, there is a first class prospect for a 
half a dozen Super-Sixes.' " 

Page Two 

Advise Proper Use of 
Anti-Freeze Solutions 

THE market is flooded with antifreeze 
solutions. In every garage and acces- 
sory store big placards greet owners 
at every turn. Some of these preparations 
are good and some are not. Great care 
should be taken in the selection of the proper 
mixture, and owners should be warned of the 
importance of using the best anti-freeze 
mixture obtainable. 

The Service Department has already sent 
out formulae for anti-freeze solutions, and 
many dealers and distributors have taken 
the matter up direct with their owners. 
The Tom Botterill Automobile Company, of 
Salt Lake City, has sent out cards with 
formulae to all owners. We are reproducing 
one for your benefit. 

Group Number 1 calls for the use of de- 
natured alcohol, glycerine and water, while 
Group Number 2 omits glycerine, because 
of the high cost of glycerine at this time. 

Group No. 1 

15 to 8 above zero 

Wood alcohol 12 J^ per cent 

Glycerine 12^ per cent 

Water 75 per cent 

8 above to 10 below zero 

Wood alcohol 25 per cent 

Glycerine 12 per cent 

Water 63 per cent 

10. to 20 below zero 

Wood alcohol 50 per cent 

Glycerine 25 per cent 

Water 25 per cent 

Group No. 2 

15 to 8 above zero 

Wood alcohol 20 per cent 

Water 80 per cent 

8 above to 2 below zero 

Wood alcohol 25 per cent 

Water 75 per cent 

2 to 15 below zero 

Wood alcohol 35 per cent 

Water 65 per cent 

15 to 23 belo:v zero 

Wood alcohol 40 per cent 

Water 60 per cent 

It is important if any of the solutions in 
this group are used care must be taken 
in adding water to the radiator to see that a 
percentage of alcohol is mixed with the water 
in addition to that already in the radiator. 

Dr. Six Owns a Super-Six 
and So Does Mrs. Six 

Stockton, California, the home of A. H. 
Patterson, Hudson racer and dealer now 
comes forward for further honors. This time 
as the home of the original Super-Six family. 
Claimant to this title is based on the fact 
that in the family of Dr. C. L. Six, three 
Super-Sixes are in daily use. The doctor last 
Spring purchased his second Super-Six. Then 
Mrs. Six bought a Super-Six Sedan and now 
Miss Anna Peters, a sister of Mrs. Six, has 
bought a Super-Six Cabriolet, her second 
Super-Six. Is it any wonder that Stockton 
refers to them as the Super-Sixes? 

The Runabout Landau. 

Next week in the Triangle we will 
publish the first photographs of the 
new Runabout Landau. It is a 
smart job, in keeping with the 
beautiful new line of Hudsons. 

Digitized by 




Somewhere in the State of Pennsylvania 

olden days they didn't have a 

publicity man. Only a few knew 

what was going on any way, and 

to get the latest town gossip they 

had to sit for hours in the public 

forum and listen to a long-haired 

be whiskered, old scribe read from a piece of 

parchment that looked more like a roll of 

wall paper than a newspaper. 

No research committee of any advertising 
club has ever found any records of a paid 
advertisement in the days of Omar Khayyam. 
But it is a fact that when they chiseled the 
latest edition on the face of a pyramid so many 
types of chariots were used that it is safe to 
assume some ingenious publicity man was 
employing this method to announce a new 
series of open cars. 

Publicity began to take concrete form 
when, for the price of a mug of ale, the old 
Town Crier would slip in a word about your 
product between "Eight o'clock and all is 

Today publicity is considered an estab- 
lished necessity, although the war has done 
much to adjust news values. Now the sink- 
ing of a battleship occupies little more space 
than did the capsizing of a cat boat five 
years ago. And so when we see some Hud- 
son dealer get a column or more on "Auto- 
mobiles are like Human Beings," or some 
such subject we wonder how he did it. 

But to make a long story short — and that 
is what all news editors are trying to do these 
days — this particular dealer brought out a 
new phase in the temperament of an auto- 
mobile that you Hudson dealers can use to 
pacify some angry owner, if you ever have 

And without any attempt to ridicule this 
dealer, for we take off our hats to any one 
who can get this amount of free space in 
any newspaper in these stirring times, we 
reprint a few of his thoughts on cows, auto- 
mobiles, and temperament. 

"An automobile is much like a human 
being in its idiosyncracies and tempera- 
ment, and the owner who studies his car 
will find that it will respond to his wishes 
if these qualities are dealt with as one 
would, or should, deal with a child — 
with care and the resolve to develop its 

"The affection some people have for 
their motor cars is remarkable. I have 
always noticed that those who hold this 
affection for their cars are the ones whose 
machines last the longest, give the best 
service and make the best appearance. 
Abuse or ill treat a cow, and she will not 
give milk. Treat her with kindness and 
she will give you her best. 

"And so, when any trouble develops, as 
it will on the best cars and in the best 
regulated families, the driver, instead of 
flying in a rage, should in a cool and 
scientific manner determine exactly what is 
the difficulty and adjust it. Then the car 
will purr along again in a happy and con- 
tented manner." 
Thus you see this dealer has taken an old 
dry subject and by a few subtle suggestions 
secured a full column of publicity. Our art- 
tist was so inspired when he heard about it 
that he contributed the following thought. 
Translated from Art into English, it portrays 
an infuriated car being brought to its knees 
by the milk of human kindness. 

These are busy days for Uncle Samuel. In practically every branch of the service the automobile is 
helping him hurry things through. Here we have Capt. Rueben Sharp directing the work of 
his men from a Hudson Speedster. The Captain who is an enthusiastic Hudson owner took his 
Hudson with him when the State Militia were called into the Federal service. 

Baseball and Ringside Fan 

TWO important deliveries were made in 
eastern territory recently when a Hud- 
son phaeton was sold by The Erwin M. 
Jennings Co. of Bridgeport, Conn., to the 
celebrated "Battling Levinsky," and another 
to Steve Yerkes of Reading, Pa. Steve has 
just retired after an eventful career on the 
diamond. His greatest fame came, when as a 
utility infielder, he helped bring the world's 
championship to the Boston Red Sox with 
his timely hitting. 

Bacon-Ryerson Company, Hudson dis- 
tributors at Jacksonville, Fla., have just 
opened a new sales and service station. 



QUITE ready to 
start, you say; 

Ttc time to be starting is now 
— today. 

Don't dally; begin! 

No man Las ever been ready 
as yet. 

Nor ever will be; 

You may fall ere you react 
wbere your Lopes are set. 

But try it and see. 

— ICiser 


Page Three 

New Edition of Master 
Parts Book on Press 

SO great has been the demand for the 
Hudson Master Parts Price List that an 
entire new edition has been ordered. Few 
people realize the amount of work and 
effort that is necessary to produce a book the 
size of this. The first issue was printed 
in January, 1916. At that time several 
thousand copies were gotten out, enough, 
it was supposed, to take care of the demand 
for years to come. 

But because of the complete and valuable 
information the work contained and the 
consequent demand, the entire supply has 
been exhausted, and now the original order 
is to be duplicated. 

Delivery on these books will begin about 
December 15, and the charge will be $5.00 
each for all extra copies. All new dealers 
and sub-dealers will be furnished with one 
copy without charge. 

Those who now have the Master Parts Price 
List can easily revise their list from the new 
material that will be sent out to all dealers 
on the 15th. This will contain, complete 
parts numbers and prices; complete Numeri- 
cal List of Part Numbers and Page Index, 
30 pages of Model "H" list revised and 
corrected, complete Model "J" and "4-J" 
List revised and corrected, Closed Bodies 
and Parts, Model "J" and "4-J". 

The composition of these books will be 
the same as the ones now in use with the 
exception that a few obsolete parts, all 
symbols in the column between the part 
number and name of parts and all prices 
other than those shown in the Part Number 
and Price List, will be removed. 

It is important that when these books 
are received care be taken to keep them 
up-to-date. The company has gone to an 
enormous expense to place this information 
in the hands of all Hudson dealers and 
to furnish them from time to time with new 
lists and revised and corrected pages. Unless 
these new pages are inserted as soon as they 
are received and the old ones destroyed, 
mistakes will occur in ordering parts. 

If you need extra copies of this Parts Book 
or if you do not have a Parts Book, write 
at once so that you will receive an early copy 
of this edition. 

Digitized by 



Don't Waste Gasoline— 
Help Win the War 

THERE is an important message for 
Hudson dealers in the "Don't Waste 
Gasoline Campaign" that is being 
carried on under the direction of the National 
Automobile Chamber of Commerce. 

It is asserted that two-thirds of the gaso- 
line wasted in the United States will meet our 
war needs; and that there is an ample supply 
of crude oil for all the needs of the army and 
navy for the operation of motor vehicles 
and motor boats and for use in the industries, 
provided wastage is carefully avoided. 

The automobilists of the country are 
co-operating with the Petroleum Division 
of the United States Bureau of Mines and 
the Council of National Defense, in this 
"Don't Waste" campaign. 

"The one certain way" to insure a suf- 
ficient supply of fuel for war needs, says 
Alfred Reeves, General Manager of the 
National Automobile Chamber of Com- 

"According to the estimate of the 
Petroleum Division of the United States 
Bureau of Mines, 959,000 gallons of gasoline 
a day will be required for the use of army, 
navy and aeronautical operations during 
the coming year. The total daily gasoline 
production is 6,849,000 gallons, so with a 
campaign against waste, it can be seen that 
the war needs should be cared for easily 
and still have ample for our industrial needs. 

"The production of crude oil in this 
country has been increasing at a tremendous 
rate for a number of years, although during 
the past twelve months it has not quite 
kept pace with the demand, so that it has 
been necessary to use quantities of the re- 
serve supply, which amounted to 164,580,000 
barrels on July 1, 1917. 

"There are 4,212,000 motor vehicles 
running in the country, of which approxi- 
mately 400,000 are trucks. There are 27,800 
dealers and 25,500 garages. 

"Of the 6,849,000 gallons produced daily, 
approximately 4,800,000 gallons are used by 
motor cars and trucks, while the rest is 
used by motor boats, stationary engines 
and in cleansing and other industries." 

The Bureau of Mines estimates that the 
following savings can be effected daily: 

Tank wagon losses 7,200 gals. 

Leaky carburetors, average 

1-1 7th of a pint per car. .31,400 gals. 
Poorly adjusted carburetors 

Yi pint per car 240,000 gals. 

Motors running idle, 34 

pint per car 150,000 gals. 

Wasted in garages, 10 pints 

per day 67,000 gals. 

Saved by using kerosene in 

garages 108,000 gals. 

Needless use of passenger 

cars, 1% pints per car. . .897,400 gals. 

This makes a total of 1,500,000 gallons 
a day, or 561,000,000 gallons a year, whereas 
our war needs are 350,000,000 gallons a year, 
or less than two-thirds of what may be 
considered as wasted at the persent time. 

The National Automobile Chamber of 
Commerce, co-operating with the Govern- 
ment through the Bureau of Mines and the 
Council of National Defense, is preparing 
thousands of posters to be hung in every 
automobile sales room, garage and gasoline 
supply stations in the country. These posters 
will show, graphically, the quantity of gaso- 
line produced daily, the quantities used in 
motor trucks and motor cars, and the quan- 
tities that can be saved in various ways. 

Famous Violinist Drives Super-Six 

See Next Week's Triangle 

Mischa Elman, the famous violinist, is a great out-door enthusiast. Next to 
his precious violin there is nothing that he treasures or enjoys more than his Hudson 

Fords - - 1035 

Overlands " 1 86 

Dodge - - 185 
Studebaker - - 93 

.Maxwell - - 89, 

♦ Hudson --73 <*■ 

^ Cl-r«Ut-56 ^ 

Just by way of comparison a Ford dealer 
in £1 Paso, Texas, ran an advertisement in 
"The Herald" to prove the popularity of the 
Ford in £1 Paso County, and uses the above 
graphic comparison. Incidentally, he gave 
the Hudson some good advertising. Notice 
how Hudson ranks in the list of the first 
2890 motor licenses issued. Most evident of 
all is the fact that no other car in the Super- 
Six class is even mentioned. 

Similar comparisons have been sent in by 
H. O. Harrison of San Francisco. Here is a 
list showing the first sixteen automobiles in 
the point of number of licenses issued during 
the month of September. It will be noted 
that the Hudson is the highest car in its class. 

Ford 1642 

Overland 525 

Dodge 432 

Buick 328 

Studebaker 319 

Chevrolet 297 

Maxwell 226 

Hudson lS7 

Oakland 125 

Saxon 122 

Chandler 115 

Chalmers 75 

Oldsmobile 74 

Dort 66 

Cadillac 65 

Paige 63 

The Front Page Ad. 

Read over that advertisement again ! 
on the front page and use it. Take 
the copy to your newspaper and have 
it set from this. 

Page Four 

Hudson Gets Official 
Praise In Reno 

IN a recent garage fire in Reno, Nevada, an 
automobile in the service of a United 
States Naval Recruiting Party was de- 
stroyed. It was necessary to take a party of 
seven to Grass Valley, California, and so the 
L. L. Gil crease Company, Hudson dealers in 
Reno, donated a Super-Six to the officer-in- 
charge for the trip. The following letter 
from the Assistant Paymaster Miller, the 
officer-in-charge, to Mr. Gilcrease is filled 
with praise for the Hudson: 

"This," he writes, "is to thank you and 
your Mr. Johnson for your patriotic ser- 
vice in volunteering the use of a Hudson 
Super-Six, gratis, for the purpose of tak- 
ing the traveling party from Reno to Grass 
Valley on schedule time, when our car was 
destroyed in the garage fire in Reno. Not 
only do I wish to thank you on behalf of 
the Navy Department for the commend- 
able and patriotic spirit of co-operation 
shown by your firm and by Mr. Johnson, 
but I also wish to state that every mem- 
ber of the party greatly enjoyed the ride 
in the Hudson Super-Six. We noticed 
how roomy and comfortable the Hudson 
Super-Six is and we also were greatly in- 
terested in observing the fact that it was 
never necessary to shift into low gear on 
the hard trip even though there were 
seven passengers in the car. 

"Your patriotic assistance has been re- 
ported to the Commandant of the Twelfth 
Naval District." 

More Notables 

The list of notables who own Hudson 
Super-Sixes is growing rapidly. In the same 
mail one day last week came word from the 
Hudson dealer in Wilkes-Barre, Pa., that 
last July Miss Grace Huff, one of the most 
famous actresses playing stock, had pur- 
chased a Super-Six, and a clipping from 
Seattle, Washington, telling how Miss Huff 
had wired back home to have her Super-Six 
sent across the continent to her. 

Minneapolis advises us that President 
Vincent now of the Rockefeller Foundation 
and formerly of the University of Minnesota 
and Senator Knute Nelson both drive Hud- 

Digitized by 





Your Business and the War 


'OW will the War affect my business?" 

This is the question uppermost in the minds of 
every good American business man today. Not 
that he is less a patriot than the man who has laid aside 
his work to shoulder a gun; not that he hopes for extra 
profits or gain, for as a good American he has pledged 
with his money and his men his full and unqualified sup- 
port of the prosecution of the War, but he wants to know 
what is in store for him, and what his prospects are for the 
next twelve months. 

He has an investment in his business, and in case of 
the automobile dealer he has a substantial one. He has 
been assured that whatever control War may exert over 
his business, it will be exercised in a measure to produce 
the best results without unnecessary hardship. And in the 
language of the soldier he stands ready "to carry on." 

Hudson dealers are asking the question, "How will the 
War affect my business?" Let us take the case of the 
South. Not because of any advantages but because from 
the data we have we can point to it as a specific instance. 
There was a time not long ago, when 
if the cotton crop failed, the South 
was poor, destitute ; and relief meas- 
ures were often necessary. But War, 
the Tenderer of heart strings and 
opener of purse strings, has changed 
all that. War, with her coffers 
filled to overflowing, has rejuve- 
nated the South. 

Now Dixie is no longer depend- 
ent on cotton. Increased cultiva- 
tion and diversified crops to meet 
War's needs have changed the 
South into a prosperous area. The 
farm output this year exceeds that 
of 1916 by $1,750,000,000. There 
is money a plenty, standards of liv- 
ing are rising, and more automo- 
biles are being bought. That, in a 
few words, is what War has done 
for the Southland. 



But prosperity cannot remain 
sectional, for business is national, 
and so what is true of the South 
holds true for the North, the East 
and the West. 

War, with its great buying pow- 
er, with the spending of millions 
each day, has created new riches. 
There is a new group of buyers 



Total Outstanding is $47.03 
a Person. 

ready to be sold automobiles, for War prosperity does not 
act in the same way or hit the same class of people as 
does peace prosperity. It brings forth a new class of buyers. 

Let us take crop reports as indications of prosperity. 
This year there will be a crop of 12,047,000 bales of cotton 
as compared with 11,450,000 bales last year; 660,000,000 
bushels of wheat compared with 640,000,000 bushels last 
year; 3,211,000 bushels of corn compared with 2,583,000 
bushels last year; 1,581,000 bushels of oats compared with 
1,252,000 bushels last year; 202,000,000 bushels of barley 
compared with 181,000,000 bushels last year; 56,000,000 
bushels of rye compared with 47,000,000 bushels last year; 
453,000,000 bushels of white potatoes compared with 
285,000,000 bushels last year; 1,243,000,000 pounds of 
tobacco compared with 1,151,000,000 pounds last year; 
16,000,000 bushels of beans compared with 9,000,000 
bushels last year; 8,000,000 tons of sugar beets compared 
with 6,000,000 tons last year. 

The price of every one of these commodities has been 
increased — many times doubled. Think of the extra 
money this will put into circulation. 
Even now in Washington we read 
that the Director of the Mint has 
ordered the mint to operate all day 
Sunday to turn out new coins. For 
some time the government mints 
have run on the 24 hour schedule 
six days a week. But this proved 
inadequate and Sunday work must 
be resorted to. 

WASHINGTON, Nov. 3. — Money in 
circulation in the United States has 
increased to $4,924,928,348. a per 
capita of circulation of $47.03, the 
highest ever recorded and exceeding 
the figure of a year ago by al- 
most $5. 

The increase is due almost en- 
tirely to the tremendous increase in 
the issue of federal reserve bank 
notes. Notwithstanding the Gov- 
ernment's efforts to withdraw gold 
coin from circulation as far as pos- 
sible the amount of gold coin in 
circulation at the present time is 
$371,000,000 more than it was a year 

The general stock of money in 
the country which includes money 
of all sorts held in reserve as well 
as money in circulation is $5,768.- 
711,565, an increase of $1,000,000,000 
within the year. 

{Prtsx Dispatch) 

Some of this 
will be spent in 

increased wealth 
your community. 

The increase of coin in circula- 
tion per capita exceeds that of a 
year ago by almost $5.00. Today 
the total outstanding wealth per 
capita is $47.03, the highest figure 
ever reported in the history of the 
country. This prosperity is indi- 
cated by the increased bank clear- 
ings, the decrease in the number of 
business failures, heavier foreign 
trade, the increase in all equip- 
ment orders and larger railroad 

War adds to the activity of 
trade. New wealth is being accu- 
mulated by new people. The desire 
to own an automobile must be just 
as great among those who now can 
gratify their wish as it was for 
those whose circumstances enabled 
them to buy a year before the war. 

Digitized by V^iOOQiC 


Joins Hudson as Assistant 
Sales Manager 

W. J. Drumpelman 

W. J. Drumpelman has joined the Hudson 
sales department in the capacity of Assistant 
Sales Manager. He comes from the Elgin 
Motor Car corporation where he held the 
position of assistant general manager. Just 
previous to this connection he was the assist- 
ant sales manager of the Chalmers Motor Co. 

Mr. Drumpelman is no novice in the auto- 
mobile industry. His introduction to it dates 
back over seven years when he became a 
dealer at Dover, N. J. One year later, in 
1911, we find him organizing the.W. J. C. 
Motor Car Co. of Newark, as the New Jersey 
distributor for several makes of cars. Two 
years later he moved to Chicago to become 
central district manager for the Lozier. Later 
he became a special sales representative for 
J. V. Hall of the Olds Motor Works, and in 
1915 he joined the Chalmers as eastern dis- 
trict representative. He was made assistant 
general sales manager of that company in 
July, 1915. 

The Curbstone Salesman 

He was a typical gamin, so diminutive 
in stature that I had to stoop to interro- 
gate him, which I did in this way: 

"Where do you get your papers, my 
little man?" 

"Oh, I buy 'em in the Times alley." 

"What do you pay for them?" 

"Fi* cents." 

"What do you sell them for?" 

"Fi' cents." 

"You don't make anything at that?" 


"Then what do you sell them for?" 

"Oh, just to get a chance to holler." 

There are a lot of automobile salesmen like 
this newsboy. They cut prices, sometimes 
sell at a loss, just to make a sale. 

Some day there is going to be a law passed 
to regulate such trafficking. Only recently 
an important decision was made by the Fed- 
eral Trade Commission, calling attention to 
the unfair methods of advertising employed 
by the Muenzen Specialty Company, con- 
sisting in particular in offering a well-known 
carpet sweeper at a cut price, and then rec- 
ommending its own brand of sweepers and 
cleaners to customers. The Federal Trade 
Commission recently ordered this company 

Aim Higher! 

Your Sights are too low 
5 ^A^r. 


>T are you shooting at? 

Do you aim? Do you set your sights for the target, or do 
you just blaze away and trust to luck to hit? 

There is a lesson in the gun sight for ever salesman. The use of 
it is an art. Only a few men in a regiment qualify for the thousand 
yard range. They are the sharpshooters, the medal men. They 
are the star salesmen in the army. 

There is a lot of aimless firing among salesmen. They waste 
ammunition. They fire at random. They forget that it does not 
cost a bit more to hit the target a mile away than it does at one 
hundred yards. But they wait. They wait until the prospect gets 
in sight, until he comes within speaking distance. They should 
start when he gets in range. 

How long do you suppose an army or battleship fleet would 
last if it waited to see what the enemy looked like? Locating the 
prospect before he sees you is just as important in salesmanship as 
in gun firing. 

Plan your method of attack when he isn't thinking of you, let 
alone talking to you face to face. Reach him at long range. 

There are plenty of salesmen who make sales only because they 
have a regiment of prospects in front of them. 

If they had one prospect, if the sale depended on one solicita- 
tion, they would never make it. 

But while it is important to get the prospects at long range, it 
is equally important to make every shot count, to get out of the 
class of salesmen who trust to pyrotechnics and lots of noise to 
turn the trick. 

Raise your sights and get the prospects the other fellow isn't 
looking for or hasn't heard about. 

to cease this practice. They also cautioned 
them against making false and injurious 
statements to customers concerning the ma- 
terials of which competitive cleaners are con- 
structed, and against making false statements 
to customers concerning the reliability and 
financial condition of other companies. 

The ruling is an important one, and one 
that may have a bearing on many other lines 
of business, automobiles included. 

How Guynemer Got His Quota 

The late Captain Guynemer was 
the most daring — probably the most 
successful aviator that the world has 
produced. He had a simple recipe 
of success. 

"My success is due to waiting and 
watching for an opening," said he. 

There is a lesson for Hudson sales- 
men in Guynemer's advice. He took 
advantage of every opportunity. He 
always got his quota or more. He 
used dozens of tricks and was con- 
stantly on the alert for new ones. He 
did not wait until the Huns came 
out. He went into their territory and 
brought them down. 

Page Two 

Will Trade But Wants To Run 
300 Mile Race First 

HERE is a man who wants a Super-Six, 
but before he buys it he suggests a 
race of 300 miles or so as a demon- 
stration. Whether the race takes place or 
not is up to the Louis J. Sherland Co. of 
Evanston, 111., Hudson dealers who are now 
negotiating with the prospect. 

In a recent issue of the Chicago Tribune, 
a man advertised for a Super-Six touring car 
and Sherland answered the ad. Here is the 
letter they received: 

"I beg to say that I am the owner of the 
Pope-Hartford Coupe Roadster mention- 
ed, and might consider an even exchange 
for a light, new, high-grade touring car. 

"Please give me full particulars con- 
cerning your Hudson Super-Six, that I may 
take the matter under advisement. 

"If you will indicate your proposition, 
we can later arrange an appointment, with 
the understandings that each machine is 
to be subject to the most rigid expert ex- 
amination and test. 

"Or, if you prefer, inasmuch as I hail 
from the good old State of Tennessee and 
still have a bit of "sporting blood" in my 
viens, being accustomed to thoroughbred 
horses, etc., I will race mine against yours 
for any distance from 100 to 300 miles. 
This may give you some idea of its 

Digitized by 




Little Stories From 


The New Runabout Landau 

Patriotic Lawrenceville 

The A. L. Maxwell Company, Hudson dis- 
tributors in Lawrenceville, Illinois, made a 
splendid showing in the Liberty Bond Drive. 
The company subscribed $6,000 and the em- 
ployees in Evansville, Vincennes, Princeton 
and Lawrenceville an even $10,000 more. 

Business Booms in Birmingham 

The Birmingham Motor Company, Birm- 
ingham, Alabama, are building an annex to 
their sales and service station to take care of 
the increased business on Hudson Super- 
Sixes. When finished the Birmingham Motor 
Company will have the most attractive build- 
ing in Automobile Row. 

Women Swamp Swanson 

Swanson started things with the announce- 
ment in Hastings, Nebraska, that he would 
start a motor driving class for the ladies. 
With the first lessons two nights away and 
several precincts yet to hear from, Dealer 
Swanson has started making preparations for 
adding to his garage. When he volunteered 
to donate his garage for patriotic uses, he 
did not know that every woman in Hastings 
wanted to learn to drive an automobile. He 
has turned over his force of ten men to in- 
struct them, and on two days a week business 

225 Miles Between Breakfast 
and Lunch 

Whirling northward through two states at 
an average speed of thirty- four miles an hour, 
over every condition of road, Frank Botterill 
has demonstrated that it is possible to eat 
breakfast in Salt Lake City and have lunch 
in Idaho Falls, Idaho, 225 miles away, the 
same day. 

That means traveling thirty-four miles an 
hour over mountain ranges, through valleys, 
through innumerable towns and over all sorts 
of roads. 

Praise From New Zealand 

In the "Press," of Christchurch, New 
Zealand, we read how a Hudson Super-Six 
carried the Minister of Agriculture and the 
Acting Prime Minister to a Coal Miners' 
Strike in record-breaking time. 

"One hundred and sixty-eight miles over, 
in parts, the worst possible roads, and no 
roads, through innumerable river-beds, swift- 
running rivers, and over the two renowned 
passes — Porter's and Arthur's, as well as the 
many steep inclines to be found continuously 
on the now little used West Coast roads. 

"The cautious Acting-Prime Minister asked 
before leaving Christchurch: 'What arrange- 
ments have been made in the event of a break- 
down, etc.?' The reply was given: 'None; 
all arrangements are worked out on the as- 
sumption that you will get through,' and 
this is the telegram the Minister sent on 
reaching Greymouth: — 'Arrived safely, good 
car, arrangements excellent.' 

"Next morning an early start was made for 
Reefton and Westport. Deputations had to 
be met at different points. Another non- 
stop run was quite essential; would the car go 
on again as it did yesterday? And again the 
car proved its super-excellence, and the 105 
miles was covered in the worst possible 
weather conditions in the good time of 4}^ 
hours, with the same heavy load it left Christ- 
church with, making a total of twelve hours' 
actual traveling time for the complete jour- 
ney, Christchurch to Westport." 

The illustrations on this page do 
scant justice to the beauty of this new 
Hudson. It is, of course, built on a 
standard Super-Six chassis, and while 
wire wheels are shown here, wood 
wheels are standard equipment. 32 
x 4>^ inch tires are used. 

The new type of top is especially 
noticeable. It is made of a heavy 
cloth and is furnished in two shades. 
It might be likened to a khaki in 
color although the trade name for it 
is "Burbank." The standard equip- 
ment calls for leather trimmings and 
Burbank top, although the Runabout 
Landau is also furnished with a 

leather top at an additional price. 

Three color schemes are used : 
Willey's Biege, light, with Burbank's 
top No. 16; Ditzler Car Body Green, 
light, with Burbank top No. 49; and 
with the leather top, the body is 
painted a Ditzler Coach Painter's 
Green, double deep. In each case 
the chassis, wheels, bonnet and radia- 
tor shell are painted to match, while 
the fenders and splash guards are in 
black enamel. 

The list price of the Runabout 
Landau, with the Burbank top, is 
$2350, f.o.b. factory, and with the 
leather top $2415. War tax extra. 

rage rnree 

Digitized by 



How Many Automobiles Are Owned In Your State? 

ON the front page of this issue of the TRIANGLE we 
have told you how much money every person in 
this country should have. Now we present in a 
graphic form the number of automobiles that were owned 
in the United States on July 1st, and just the way they 
were distributed. 

The top row of figures in each of the states on the above 
map represents the population as of July 1, 1917. The 
second row of figures represents the number of cars reg- 
istered in each state on July 1, 1917. The bottom figures 
represent the number of persons there were for each car 
registered in the various states on July 1, 1917. 

On July 1, 1917, there was one car registered for every 
twenty-four persons in the United States. According to 
reports by the State Registration officials, there were 
4,242,139 automobiles and trucks in use in the forty -eight 
states and the District of Columbia. This is a gain of 
700,401 vehicles over the total registration up to January 
1, 1917, or an increase of twenty per cent. 

On January 1, 1917, there was a car2for][every[twenty- 
nine persons, while at the end of 1915 there was but one 
car for every forty -two persons. New York tops the list 
with 345,936 cars registered while Nevada had the fewest 
number of cars registered, 6,615. Although New York 
has more cars registered than any other state, Iowa has 
more cars in proportion to her population, one car for 
every nine persons as compared with one car for every 
thirty persons in the state of New York. 

This map is the first of a number that will be published 
in the TRIANGLE. In the succeeding issues states 
singly and in groups will be discussed and analyzed, and 
while the order of states to be taken up has not been 
definitely determined, it will depend in a large measure 
in the interest shown by the readers. The data on hand 
that is being gathered will enable us to show the distribu- 
tion of all cars in each county and the distribution of 
wealth as well. 

Vive el Super-Six! 

General Eduardo 
Guillermo Chavez has 
just purchased a Hud- 
son Super-Six from the 
Lone Star Motor Com- 
pany, of El Paso, Tex- 
as, and has started for 
Sonora to take up 
arms against the In- 
dians. He will direct 
the troup movements 
from his Super-Six. 

The Hudson Super- 
Six is popular among 
Mexican Generals and 
officials, and only re- 
cently the same dealer 
sold a touring sedan 
and phaeton to Gen- 
eral Carlos Jose Mur- 

"The super-salesman 
iv H/ not only study the 
immediate needs of his 
customers, but he will 
provide against those 
needs even before the 
customers realize that 
they exist. ' y 

—Charles M. Schwab 

Page Four 

Cole to Manage New York Sales 

The promotion of 
Robert B. Cole to 
the position of Gen- 
eral Sales Manager 
of the Hudson Mo- 
tor Car Company 
of New York has 
been announced. m 

Mr. Cole has 
been associated 
with Mr. Houpt for 
the past four years, 
and at the time of 
his advancement he 
was the manager of 
the Hudson Branch 
in Brooklyn. He 
succeeds E. C. Bull, 
who has resigned to 

accept the presidency of the Super-Lighting 
Company, manufacturers of Controllite Lenses 

Digitized by 





"Gasoline For 


ANOTHER dire rumor that the automobile industry 
is to be either entirely closed down or the use of 
cars so curtailed that it no longer would be profit- 
able to continue the manufacture and distribution of 
automobiles, has been completely dispelled by the an- 
nouncement of the war industries board concerning the 
supply of gasoline. 

A. C. Bedford, president of the Standard Oil Co., of 
New Jersey and chairman of the petroleum committee of 
the Council of National Defense gives assurance that, 
"There is oil enough available, on the surface and 
under the ground, to supply all war needs and all 
commercial needs." 

This corroborates the statement of the Bureau of 

Last August there was much talk about there not being 
enough gasoline to supply all needs and that therefore we 
would soon reach the time when it would no longer be 
possible for the motor car owner to get gasoline with 
which to operate his automobile. 

The calamity talkers and the "I told you so" fellows 
predicted a complete paralyzation of the industry. Not 
a few dealers were frightened. But today the announce- 
ment removes that fear and new rumors concerning 
what is "sure to happen" are in the air to disturb the 

There should be a lot of comfort to every man in the 
industry in the government's assurance that there is a 
sufficient supply of gasoline for all reasonable needs. It 
is not so much that we have passed one calamitous possi- 
bility and that the gasoline shortage is not to immediately 
hit us that we should feel so gladdened. It is because we 
have seen in this instance just how terrible is the prospect 
for the future if we allow ourselves to be swayed by all 
the dark and discouraging prophecies we hear. 

Today there are predictions concerning the fate of the 
industry. We hear that steel and other materials are to 
be denied automobile factories and plants are to be con- 
verted into munition factories. Isn't it reasonable to 
think the present situation is also exaggerated as in the 
case of gasoline curtailment? 

Of course the needs of war must be served. There is 
not a manufacturer in the industry who is not anxious to 
do everything that can be done to help America win the 
war. AH have said they would gladly turn their plants 
over for whatever purpose the country might require. 
They will ungrudgingly give everything they have that 
will help. All that has been asked has been freely given. 
The fact is, however, the government has not yet de- 
termined what it will require. The manufacturers have 
been assured there is no desire to stop the course of in- 

The real situation seems to be that no one knows very 
clearly what is needed or wanted. The expressed fears 
of some that there is not enough steel and iron to supply 
both war and commercial needs is answered by such 

authorities as Judge Gary, of the U. S. Steel Co., and 
Charles Schwab, of the Bethlehem Company. 

The automobile provides a means of recreation and 
enjoyment to millions of persons. It facilitates trans- 
action of business and is a vital economic factor in cheap- 
ening distribution of the world's products. As a result of 
the automobile, roads have been extended and improved. 
This has been of incalculable value to the business man 
and the farmer. The automobile is responsible for the 
development of suburbs and the relief of city living con- 
gestion. No city traction system in America is adequate 
to handle the traffic that would be placed upon it if the 
automobile were to be withdrawn. 

The automobile has become such an inseparable 
adjunct of modern life that to think of its curtailment 
suggests the inevitable paralyzation of all our commercial 
and social intercourse. It is not a situation that can be 
compared to that which exists in England where the 
automobile has been practically withdrawn from civil life. 
There distances are short. The country is thickly popu- 
lated. It produces no gasoline while here is produced 
60% of the world's supply. 

The familiar review of the importance of the motor 
car to American life is merely mentioned to emphasize 
how preposterous it is to think that anything short of the 
most terrible necessity will be allowed by the government 
to interfere with its necessary operation. There is no 
need to consider the millions of capital engaged in the 
industry, or the almost one million persons who are 
dependent upon it, or to even regard the item of taxes 
that the industry is now and will contribute to the nation's 
support to gather the optimism necessary to dispel the 
fears many suggest as to the future. 

No one is going to take snap judgement in a question 
of such vital importance. No one is going to be swayed 
into saying that motor cars are non-essential and their 
use and manufacture are to be curtailed to a serious de- 
gree when such far reaching consequences are realized. 

In a country like ours, unused to military necessities, 
war suggests the same chaos as that which accompanies 
the fighting of a fire by inexperienced villagers. Everyone 
wants to do something and consequently many do things 
that are as absurd as that done by the volunteer fireman 
who carefully carries the stove lid to a place of safety 
and then pitches the mirror out of the window. 

Despite all the things one reads about in the newspapers 
we are bound to come out of this war successfully. Changes 
will undoubtedly have to be made in the scheme of business 
and living as we have experienced them, but you can rest 
assured, such changes will not be made until necessary 
regardless of what well meaning but inexperienced people 
and some newspapers may suggest. 

American history seems to us to point to the fact that 
in this case as in the past we will be instructed to con- 
serve our resources as was the Colonial army at Bunker 
Hill when the men were ordered not to shoot until they 
saw the whites of the enemy's eyes. 

Digitized by CjOOQ 1C 


Rival Dealer Offers a 

Used Hudson at Auction; 

And it Sells Above Par 

THE contention often made that the 
Hudson brings the highest price of any 
used car seems to be more than au- 
thenticated by the following incident con- 
tributed to the TRIANGLE by Frank J. 
McDonald, of the John Doran Co., of Spo- 
kane, Wash. 

Just previous to the raise in price, Decem- 
ber 1st, 1916, The John Doran Co. sold to 
their agents at Colfax, an H-series Super-Six, 
which listed there at $1600. 

Shortly after that, Bageant & Morrell 
traded this car for a mortgage of approxi- 
mately $2000, so it can be seen that they 
made a fair profit on the car. Just after that, 
the Cadillac dealer at Colfax, who was per- 
haps a little put out on account of having 
lost a sale to the Hudson, sold this man a 
Cadillac eight allowing him $1845 for the 

After holding the car for several months it 
was decided to offer it along with a number 
of second hand cars at public auction. It 
would have been a reflection on the Hudson 
if it had sold at a low figure, but the true 
worth of a Super-Six generally asserts itself. 

As the auction progressed and a number of 
cars were sold at low prices, the crowd in- 
creased as the time for the Hudson to be put 
up grew near. When the auctioneer stood 
up in the seat of the Super-Six and said, 
"Gentlemen, you all know what the Super- 
Six is, what is your pleasure?" the answers 
weren't long in coming, and the price went 
from one thousand up to Sixteen hundred 
and ten, selling for ten dollars more than the 
car originally listed for, and having been 
delivered first as a new car about ten months 
previous, notwithstanding the fact that the 
Super-Six had been driven considerable, and 
had also been through a small wreck, a Ford 
having tried to drive through the radiator 
on one occasion. 

Drives 1100 Miles To See Her 
/Soldier Husband 

There are 1100 long and rough miles between 
Schenectady, N. Y. and Spartansburg, S. C. but 
what is that when you have a Super-Six and a 
husband in khaki at the other end? It took 
Mrs. L. H. Gibbes just six days to make the trip 
and she drove the entire distance. Mr. Gibbes, 
Sr., who made the trip, knew nothing about an 
automobile when they started. He did not 
drive but he made some observations in a letter 
to the Stratton-Barron Co., Hudson dealers at 
Schenectady, that evince his interest and grow- 
ing knowledge of the Hudson. 

•♦The roads were bad and worse," he writes, "but 
we went over the top of the Blue Ridge Moun- 
tains on high. We didn't know whether the 
Hudson service stations were any good or not 
for it was not necessary to ask their help at any 
time. Our longest day's run was 235 miles." 

Why Some Succeed 

Tkey haven* t been told tnat 
certain tilings can't be done — 
00 tney go abead and do tbem 
— and succeed. 

Patterson Surrenders His Hudson Racer 

Don't Wait For the 

Lightning To Strike 

TTE was a salesman who never started 
I I out unless the prospect had his pencil 
•*■ ■*" sharpened ready to sign the order. 

He sold cars but he never exceeded his 

Just across from him sat a little active fellow 
who was the first one out of the salesroom in 
the morning and the last one back at night . 
He was not ringing doorbells either. That 
isn't to be encouraged any more than sitting 
around waiting for something to happen. But 
he was always after someone. He knew a 
certain man who wasn't ready to buy but 
that didn't deter him from keeping after him 
for there is always the possibility that a com- 
petitor may be busy while you are waiting 
for the mail to bring in the promised order. 

One of the rules of success seems to be to 
work hard. Lord Northcliffe puts that as 
the first requisite for success. Industry has 
probably developed more sales managers 
than sales manuals ever will. 

Thackery did not wait for inspirational 
Mashes. He kept busy. Otherwise how do 
you suppose he would ever have found time 
to write those stories, with the majority of 
his books as thick as a modern dictionary. 
Of his system, Thackery said: 

"I sit down with a blank paper before me, 
and begin writing anything and everything 
that occurs to me. Much of it is absolutely 
worthless, but the mental exercise involved 
brings my ideas to a head, and enables me to 
express them with ease. What matters it if 
four or five pages are usually contributed to 
the waste-basket? Soon the ideas begin to 
Mow as freely as the ink." 

But that is the way with all work. Keep 
busy and the results are bound to come. 

Use the Blue Pencil 

Quite often we notice that stories from the 
TRIANGLE are used by dealers for publicity 
purposes. Unless the information is of a 
confidential nature there is no objection, in 
fact we feel rather gratified. More care 
should be taken when such stories are given 
to the newspapers, however, for unless the 
personal remarks addressed to Hudson deal- 
ers are blue-penciled it makes the item read 
rather foolish. For example, one dealer used 
the story on "Motion Picture Stars Own 
Hudsons." He neglected to cut out the sen- 
tence reading — "we print a partial list for the 
benefit of Hudson salesmen," and the interest 
of the story was lost to the newspaper reader 
right at that point. 

Circular Letter Sells Car 

The Diamond Motor Company, at St. 
Joseph, Mo., held a closed car sale on Nov. 
9th and 10th and several sales were made. 
During the show a farmer from an adjoining 
county walked in with a circular letter and 
bought a car. The letter sent out in the 
TRIANGLE, recently for dealers' use called 
attention to the fact that the cost of a year's 
operation could be saved by buying a Hudson 
at present prices. It has been used exten- 
sively and with splendid results by many 
Hudson dealers. It might be well to send 
this letter out once more before the price 
raise. Such a concrete example of what 
saving will do often turns the sales where 
other arguments fail. 

Page Two 

The Super-Six Bulletin is the name of a 
newsy four-page sheet that is being mailed 
out by the Hudson Brace Motor Co., of Kan- 
sas City, Mo. It is sent to all dealers in the 

Digitized by 



Takes Stock of Used Cars 
to Country Sale 

Grand Rapids Dealer Believes City 

is Too Distracting; Village 

Auction is Success 

LE. COLGROVE, Hudson dealer at 
Grand Rapids, Mich., recently inaugu- 
rated a novel and highly satisfactory 
plan for disposing of an accumulation of 
thirty used cars. He made arrangements in 
Hastings, a city of 5,000, thirty miles from 
Grand Rapids, for an old-fashioned auction 

He hired the community auctioneer and 
carried a number of inexpensive advertise- 
ments in the weekly papers announcing the 
tentative disposal of the cars. The sale was 
set for a Saturday, when farmers from the 
surrounding territory were in town to do their 

Hot coffee and doughnuts were liberally 
distributed and interest in the sale was ex- 
tensive. Fully 3,000 persons gathered at 
the space and when the auctioneer had fin- 
ished his exhortations every one of the used 
cars had been sold, all with cash considerations, 
to persons of responsibility. The idea was a 

There was no competition and the appeal 
of every car, with its particular merits, was 
made direct. The sale was just what the 
farmers wanted and it brought to a focus 
many possible deals that would otherwise 
have hung over for months because of inde- 

Had the sale been held in Grand Rapids, 
with numerous other dealers and hundreds of 
other attractions to divide the attention, it 
would have been a failure. In Hastings it 
was the big event of a big day and it "went 
across" nicely. 

Colgrove believes that his idea is a good 
one and he hastens to recommend it to any 
dealer, with a large stock of used cars, who 
finds difficulty in placing them. 

Of the two coaches she prefers her Hudson 

Who Sold the First 

Touring Limousine? 

No, we are not going to offer any 
prizes, nor start any debate over the 
subject. We would like to hear from 
all distributors, however, if there was 
anything unusual in the first sale of 
this attractive new model. Down in 
Washington, D. C, a man was hurry- 
ing by the Semmes Motor Co., when 
he espied the car in the window. He 
came in and with a "how much for 
that car?" he pulled out a roll of bills 
and paid for it on condition that he 
could drive it away. His desire was 

They Came Prepared to 
Eat Turkey 

Raising turkeys and selling Hudsons has 
been the hobby and occupation of S. F. 
Dysart, of Savannah, Mo., since he took on 
the Hudson line several years ago. This year 
he promised to furnish enough big bronze 
birds to feed all the Hudson dealers in at- 
tendance at the closed car show of the 
Diamond Motor Co., St. Joseph. The dealers 
came but the turkeys did not. Dysart wired 
that he had had a stop order for Hoover. 

Melville Hunt has been appointed manager 
of the Brooklyn branch of the Hudson Motor 
Car Company, Inc., of New York. He form- 
erly had charge of the Bronx branch. 

Tke Fore-Door 

Next week tke Triangle 
will publish the first photo- 
graphs of the new fore-door 
Hudson Sedan. 

The Answer to the Question — 
Does Advertising Pay ? 

There was recently published a statement 
in an authoritative magazine purporting to 
come from Bradstrect's that — 

"Eighty-four per cent of all failures are 
among non-advertisers " 

There is a great deal of significance in this 
statement. Advertising is a mighty force — 
positive and potent. Rightly used it is the 
greatest factor in modern merchandising. 

There must be a market for automobiles in 
Iowa when one horse sells for $47,500. After 
some spirited bidding, a farmer at Ogden, la., 
succeeded in taking the horse home for that 
amount and 4,000 farmers attended the sale. 

No — Nothing to Fix — Just Getting Experience 

Women are learning a treat 
deal about automobiles 
these days, and while it 
may be true that some 
are entering classes of in- 
struction just for the 
novelty of it, there are 
many serious minded one* 
who are working hard to 
help win the war. Abroad 
women are acting as 
drivers of ambulances and 
in this country they are 
becoming everyday sights 
as drivers of taxicabs. 
Perhaps the National 
League for Women's Ser- 
vice is doing more than 
any other organisation to 
stimulate the interest of 
their sex. Here we have 
three members of this 
league learning all there 
is to know about a 

Page Three 

Digitized by 



Agricultural Prosperity is Nation Wide 

\ ' 

HE was land poor. 
Season after season he had 
hoped for the big crop that 
would lift the mortgage and turn the 
tide. Now, head over heels in debt, 
his spirit broken, this old Western 
farmer well past the sixty mark, 
turned to his last hope — the bank- 
ruptcy court. 

Up the worn, rickety steps of 
the little county court house he 
went, hesitating on the threshold a 
long time before he saw the Judge. It wasn't going to be 
easy to tell his lifelong friend the Judge that he, once 
accounted as a prosperous landowner, had to take this 
way out. 

When he finished, to his surprise, the Judge re- 
fused to consent to his proposition. "Try just one more 
season," he said. "We'll hold over these old unpaid bills 
'till Fall." 

That summer he had the greatest crop in years. That 
and Civil War prices for wheat netted him nearly thirty 
thousand dollars. This summer with a normal crop but 
with higher prices than ever he cleared an even greater 
amount. His debts paid, the mortgage lifted, he bought 
an automobile — a Super-Six. 

This story, told us by C. L. Boss, Hudson distributor 
at Portland, Oregon, typifies in a measure the great 
changes that have taken place in the status of the farmer 
during the past two years. Not that every farmer was 
in this man's condition financially. There were thou- 
sands, though, that were just making ends meet. Now 
they are prosperous. This year it is safe to assume that 
the farmers of the United States will have at least three 
billion dollars more income than last. In five years their 
land has increased in value one hundred per cent. Even 
without considering the present munificent crops the 
farmer is a rich man. 

Regardless of the increase in price, farmers will still 
buy Hudsons and more than ever. No other class of 

' Study this map carefully, it shows 
the percentage of city and rural 
population and the average income 
per farmer for each state. It will give 
you as a Hudson salesman, some idea 
of the vast amount of prospects and 
mo/iey that is to be found in the 

^country. And these figures compiled 
a year ago by the government do not 

^bogin to represent the present wealth 
o£Xhe farmer. 

individuals has increased their earn- 
ings in anywhere near the propor- 
tion that the farmers have. 

Hudsons may cost more but with 
the present high prices that are be- 
ing paid the farmer for all crops and 
foodstuffs, the value of the dollar has 
changed in his mind. Hickory shirts 
and overalls no longer interest him. 
The automobile has changed his 
entire mode of living. 

If you looked at the map in the 
last issue of the TRIANGLE, the truth of this state- 
ment is more apparent. In the State of Iowa and in 
Nebraska, where farming is the paramount issue, the 
number of can; per capita is nine and ten respectively. 
Think of it! Every ninth person in Iowa owns an auto- 
mobile. If they were all Hudsons, the whole state of 
Iowa could, if necessary, be transported in automobiles. 
The same ratio holds good in every other state where 
agriculture is the chief industry. 

Just a few items taken from a long list compiled by 
Bradstreet's, still further indicates the wealth of the 
modern farmer. From prices all over the country an 
index number is secured. In the case of breadstuffs the 
index number Sept. 1, 1917 was $.2146 as against $.1410 
a year ago. Other items follow: 

Sept. 1, 1916 Sept. 1, 1917 

Live stock $ .4975 $ .6725 

Provisions 2.7416 3.8684 

Fruits 3300 .4285 

Textiles 3.1387 4.8377 

Do not think for a moment that because automobiles 
cost more farmers will buy fewer of them. On the con- 
trary, there is every reason to believe they will buy more, 
and while it is probably true that more Hudsons are 
owned by farmers than any other car of its class pr price 
there is still a greater opportunity to increase the present 

record of 

"One of every four Hudsons sold goes to 

Page Four 

Digitized by 





The New Seven -Passenger Phaeton 
Has Many Refinements 

$1950.00 f.o.b. Factory 

THIS is the first photograph of the new seven-passen- 
ger Hudson phaeton. The body lines are slightly 
different from those of the previous model. It re- 
sembles the popular Hudson speedster model somewhat, 
although there are many important features and refine- 
ments not found in any of the other open car models of 
previous years. 

The body line has been lowered and a bevel edge 
carried around from the cowl. The bevel is further 
accentuated with a narrow white stripe that sets off the 
car and shows off the beauty of the famous Hudson finish. 

The upholstering is in bright leather. 

The seating arrangement is even more comfortable 
than in the previous model. Now, three can sit comfort- 
ably without crowding. Luxurious Marshall cushion 
springs are used. A small compartment in the rear of 
the front seat just between the two auxiliary seats pro- 
vides space for rubbers and small parcels. The front seat 
has been slightly changed to give more room between the 
steering wheel and the seat. 

The curtains are of the "Collins" type; that is, they 
open with the doors. They are carried in three different 
compartments in the top. The windows in the rear cur- 
tain are larger. 

The cowl is changed slightly, with rounded instead 
of square corners. The bonnet is set flush with the cowl. 
The bonnet locks are held down by three bolts instead of 
two. The wind shield brackets have been changed. These 

are now held firmly to the body by three strong bolts. 
One or two tires can be carried on either side of the car. 

The head lamps have been changed in appearance 
and carry as standard equipment controllite lens. The 
resistance of the dimmer coil has been reduced to give a 
better driving light for city use. The wire and conduit 
leading to the tail lamp have been brought down behind 
the license bracket, greatly improving the appearance of 
the rear of the car. 

The tail lamp is also improved in appearance. 

The color of the seven-passenger model is a shade 
lighter blue than last year's model. A white stripe is 
carried around the moulding of the body, on the louvres, 
wheel spokes and the frame ends. 

There are several mechanical changes incorporated 
in the new chassis. 

No radical change has been made in the carburetor 
itself, but a thermostat has been added to the cooling 
system. With this it is possible to warm the motor quickly. 

Besides the thermostat arrangement in common use 
today, Hudson has also the radiator shutter and louvres 

No radical changes have been incorporated in the 
design of the combustion chamber of the Super-Six, as 
previous production of these motors has proved their 
efficient design with regard to the use of present day fuels. 
Reciprocating parts will remain practically the same as in 

thepast -Gooffle 




Would You Call Your Two Feet 
"A Pleasure Vehicle"? 

Certainly Not. Then Don't Speak of an Automobile am a "Pleasure Vehicle" 
It i« simply a BETTER Pair of Feet and Also a Pair of Wing* 

An Editorial by Arthur Brisbane, Editor 
and Owner of The Washington Times 

We have read a letter addressed to automobile dealers, written by an in- 
telligent citizen, W. C. Sills. He says to them, briefly: 

"Stop speaking of your passenger car as 'a pleasure vehicle.' It is no 
more a pleasure vehicle than the farmer's plow." 

True wisdom. And all automobile men should remember it. 

The automobile that carries passengers, of course, does give pleasure. 
So does the carpenter's saw and the woodman's ax if they cut well. But, 
"pleasure" is the least part of the modern vehicle for carrying passengers. 

The automobile gives wings to the man that owns it. It doesn't merely 
give him pleasure, it adds twenty-four hours to his day, if he must travel as 
the doctor does, and incidentally it adds many figures to his annual income. 

The passenger vehicle which takes out the father and mother, grand- 
mother and children, as it leaves the house with its load, is more like A FAM- 
ILY DOCTOR than a mere "pleasure vehicle." 

It is taking the whole family at once into the fresh air, filling all the lungs 
of the family with oxygen that goes into the blood, burns up waste tissue, 
and makes a healthy group. 

You might just as well call the doctor who comes and attends to you a 
"pleasure doctor," as to call the automobile that takes you out to health, 
sunshine, and fresh air "a pleasure vehicle." 

The automobile has done for man's body what the telephone has done 
for the human voice. The instrument that rings and calls you to speak with 
your friend, or attend to your business is not a "pleasure telephone." It is 
a necessary, time-saving, labor-saving, life-lengthening device — and so, 
exactly, is the passenger automobile. 

Your baby's carriage is not a "pleasure baby carriage." It is what the 
baby needs, but not nearly as useful as the comfortable, big automobile that 
rolls along on a cushion of air, with the father and the mother and the nurse 
AND THE BABY all gaining health and happiness together. 

If you said to a big American eagle, sitting on the edge of his rock: "Are 
those your pleasure wings?" he would laugh at you and reply: "No, those are 
just MY WINGS. Without them I would be nothing, a poor kind of a bird." 

And if you asked him what price he would take for those wings he would 
laugh once more, give one or two flaps, and sail across the valley away from 
such a silly questioner. 

So it is with the man who has his automobile, for himself, for his business, 
for his family, for their health, for the lengthening of his day and of his life, 
for the increasing of business capacity. 

That car, he would sav to you, "is not mv pleasure vehicle, it is just MY 

And if you advised him to do without it, he would be as much surprised 
as though you asked the eagle to sell his left wing and take cash in exchange. 

The man who CAN buy and own a car owes it to himself and to his 
family to do so. 

Wise economy consists in making your family healthier and more valu- 
able to the nation. Wise economy consists in making your day longer and 
your day's work more efficient, more constructive. 

In the case of at least ninety-nine men out of a hundred who have business 
to do, and who have the money to buy an automobile, the buying of an auto- 
mobile is common sense economy, simply the buying of a pair of wings, the 
adding of hours to the day, the giving of health to the family. 

Therefore, you that ride in passenger vehicles, and you that sell them, 
drop that expression "pleasure vehicle." 

An automobile is a necessity, an education, a family doctor, a business 

If you haven't got one, get it. If you can. 

And if you MEAN to get it, do not delay. The factories are being taken 
over for manufacturing flying machines and flying machine engines, and you 
may not long have the choice of the good cars at reasonable prices. 

Already the prices are going up. 

Page Two 

President Chapin Heads 
New War Committee 

Roy D. Chapin 

GOOD roads building found a staunch 
advocate in President Roy D. Chapin 
many years ago. One of the first to 
realize the great importance of a system of 
national highways, his efforts have now been 
recognized by the government by his ap- 
pointment to the chairmanship of the newly 
formed Highway Transport Committee by 
the Council of National Defense. 

The purpose of this important committee is 
to assist the railroads and other agents of 
transportation in the movement of supplies 
during the War, and to work with the high- 
way authorities in keeping the public roads 
in shape. 

Cooperative work with various depart- 
ments of the government interested in the 
development of the roads of the United States 
foe military purposes will be started at once. 

It is probable that automobile trucks will 
be used largely for short hauls, utilizing the 
inland waterways for transporting slow 

Members of the Committee are: (Chairman, 
Roy D. Chapin, President of the Hudson 
Motor Car Company; Logan Waller Page, 
Director of the Office of Public Roads, De- 
partment of Agriculture; Henry G. Shirley, 
Chief Engineer, Maryland State Roads Com- 
mission; George H. Pride, President Heavy 
Haulage Company, New York City, all men 
well versed and experienced in this phase of 

Mr. Chapin for many years has been closely 
identified with good roads building. He is a 
Vice-President of the Lincoln Highway Asso- 
ciation, Director of the Michigan State Good 
Roads Association, and a member of the 
Advisory Good Roads Committee of the 
American Automobile Association. 

B. M. Taylor has been appointed Sales 
Manager of the H. O. Harrison Company, 
San Francisco. Prior to his promotion, Mr. 
Taylor had charge of the Parts and Acces- 
sories Departments, and his promotion comes 
as the result of ability shown during the six 
years he has been with Mr. Harrison. F. A. S. 
Berger succeeds Mr. Taylor as Manager of 
the Parts Department. 

Digitized by 



Five Hudsons Capture Yards of Blue Ribbons 
At San Antonio's Fashion Show 

A Suggestion for Hudson Dealers 

EVERY first prize at the Automobile Fashion Show 
held in San Antonio, Texas, went to Hudson owners, 
with one exception, a fully equipped Red Cross 
Ambulance winning the other trophy. 

Entered in the competition were cars of many makes, 
costly and famous coaches that fell before the lower 
priced but more attractive Hudsons. 

The affair, the fourth of its kind to be given in the 
United States, was under the auspices of the War Service 

Board. Incidentally, it provided a goodly amount of free 
advertising for the Crockett Automobile Company, Hud- 
son distributors. 

Without any pretense of elaboration, we reprint the 
unbiased report of this sweeping Hudson victory, as it 
appeared in the "San Antonio Express," issue of Novem- 
ber 11, a newspaper story written from the social view- 
point. In this account, kindly note how the name Hudson 
permeates the paragraphs. 

"QOCIETY'S automobile fashion show in be- 

O half of the War Recreation Fund at Ron- 
de-Voo Park, yesterday afternoon, brought out 
a display of fashionable cars that kept thun- 
ders of applause progressing along the tiers 
of boxes and stands as the cars driven or 
occupied by society women passed in 

"In many respects the display was 
similar to the arrangement of a horse 
show, the entire appointment of the 
vehicles entered being taken into con- 
sideration. There were also the various 
classes arranged similarly to the horse 
show programs, the show being strictly 
one of fashionable vehicles and not of 
decorations. Decorations, other than 
such flowers as are suitably carried in 
ordinary use of cars, were prohibited. 
This, however, did not prevent attract- 
ive displays. Flags of the allies were 
seen on many cars. 

"Allied officers were numerous in 
the groups of spectators. Captain 
L. Noyer, of the French army, was 
one of the judges and Captain De- 
Vinean of the French army another. 
Consul General Phillip Hanna, Miss 
Mabel Hanna Davis and Mrs. 
Winchester Kelso were the others, the 
party occupying a box in which Madame 
DeVinean also had a seat. Gen. John W. 
Ruckman, commander of the Southern Depart- 
ment, United States Army, and Gen. Henry 
T. Allen, commander of the 90th Division, 
National Army, were among those present. 

"A grand review of all the cars entered, 
regardless of classes, opened the show. The 
cars entered the enclosure and following a 
chaff roadway, passed before the stands and 
made a loop at the far end of the grounds, 
passing back again before the stands. As 
they completed this circuit they were parked 
outside in classes for the later display and 
judging, the classes being: closed car type, 
touring car type and roadster type. Class 
winners received blue, red, yellow and white 
ribbons in the usual horse show order of award. 

"Once around the arena gave the assembly 
the advantage of the complete line-up which 
represented an investment into the hundreds 
of thousands of dollars, and also the oppor- 
tunity of seeing the stunning representation 
of the exclusive maids and matrons of the 

The Blue Ribbon winning Hudson Limousine 

city in the costliest of gowns, furs and 

"The first class to be brought before the 
judges were the roadsters. 

"The judges, by mutual consent, had the 
number desired recalled for the final judging, 
and as the crier announced them again the 
crowd decided by applause the winners. In 
this class, Mrs. Roy Beitel, representing Kelly 
Field, in a stunning Hudson roadster, ' took 
first prize. The lines combining grace and 
comfort, the color delightful in its freshness, 
a bright green. Her costume was chic and in 
perfect harmony, all white soft wool jersey, 
white hat and white broadcloth cape lined 
with white and green striped silk. In the 
same class, Mrs. Harriett Richardson Gay, 
who represented Camp Stanley, won the 

second, or red ribbon, in a French gray 
Hudson roadster. She, too, received an 

"Just after this, the closed cars were called. 
These were a revelation in the art of motor 
car building. The winner here was a Hudson 
limousine with Mrs. William P. Hobby, 
wife of Governor Hobby, Mrs. Carlos 
Bee and Mrs. Arthur Seeligson as the 

"The second prize went to Miss Leah 
Word, riding in a Jordan coupe. 

"The third went to Mrs. E. R. 
Purinton, who had with her Miss Glen 
Purinton, in a Hudson cabriolet. 

"The third and last event was the 
touring car class which, if anything, 
exceeded in number of entrants the 
two first mentioned. The first prize 
went to Miss Elizabeth Camp and 
Miss Clara May Brooks, riding in 
a snow white Hudson. They wore 
the uniform of the surgical dressing 
nurses with king's blue caps shaped 
as are those the Red Cross nurses 
wear, with the Red Cross on the front 
and a band of the same blue on their 
arms. In the front of the car with the 
chauffeur was a Red Cross war dog, 
a collie. Tins' was one of the popular 
entries of the day. 

"Mrs. T. A. Coleman, riding in a Pierce- 
Arrow touring car, received the second prize. 
Miss Doris Houston in a large Packard tour- 
ing car, was the winner of the third prize. 
The fourth prize went to Miss Lieschen 
Guenther in a Marmon. 

"In the special class there were two entries, 
Mrs. H. S. Mulliken driving a Government 
truck. Another taking the fancy of the 
people was the Base Hospital Red Cross 
ambulance driven by Mrs. Clinton Brown 
and Mrs. Aaron C. Pancoast. Mrs. Brown 
was in the costume of the regulation woman 
driver in the foreign service and Mrs. Pan- 
coast was a Red Cross nurse. This was 
given the special prize, the purple and gold 

The Hudson Roadsters that captured first and second prizes 
Page Three 

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The New Four-Door 

Hudson Sedan 

The new Hudson four-door sedan, illustrated on this 
page, fills a long demand for a Hudson sedan of this type. 

The most radical change, of course, in this new body 
is the addition of the extra two doors. There are many 
other small refinements and improvements. The lines 
have been altered to fit in with the trend toward square 
body lines. The front pillars are permanent, but with the 
rear ones removed, they do not obstruct the view or lessen 
the advantages of the car for summer driving. 

The front seats are divided, and of the same type as 
in the previous model. The same arrangement of folding 
auxiliary seats is used. The rear seat, however, is wider. 
This year window lifts have been provided for all of the 
door lights. A ventilator is used in the cowl. The body 
is painted Valentine's coach blue, light. The tire size on 
both the seven-passenger phaeton and four -door sedan is 
35 x 4J4 

The four-door sedan sells for $2750.00 f. o. b. factory. 

The New Seven-Passenger Phaeton 

Continued from Page 1 

There are changes in the design of the spring leaves 
which will greatly improve the riding qualities. The type 
of spring suspension remains unchanged, but an import- 
ant feature has been incorporated in the spring hangers 

and shackles; viz., they are all adjustable for wear. It 
will not be necessary to insert shims in the future. 

The hot air pipe over Jthe top of the motor has been 
eliminated together with the stove on the exhaust mani- 

A new type of carburetor muffler has been developed, 
and larger outer front wheel bearings have been incor- 
porated, giving the front wheel bearings a larger factor of 
safety. The rear axle has been improved, particularly in 
that an anti-rattling spring and cap have been added to 
prevent rattles in the internal brake cam operating shaft. 

The design of the steering gear has been slightly 
changed. Adjustment may be more easily made than here- 
tofore. Production on this new model will start shortly. 

Page Four 

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Reasons Why NOW is the Best 
Time to Buy Hudsons 

An Answer for the Hesitating Prospect Who Does Not Want 

to Give His Order 

r is natural to expect that 
counter now, will have some 
you his order at this time. 

every prospect you en- 
hesitation about giving 

He will urge that he has no present need for a car, that 
he will wait until spring before buying and that perhaps, 
after all, will drive his present car all year and thus save 
the cost of a new one. 

Such an answer is usually offered as final by the average 
hesitating prospect and unless the salesman has a logical 
answer he is probably stumped for an effective reply. But 
the salesman must continue to make sales and there is no 
certainty about the order that "may be given next spring." 
The only order that meets current expenses is the one 
which is accompanied by the signature on the dotted line. 

Probably the most frequently encountered reply to 
the request for an immediate order comes from the pros- 
pect who already owns a car. He is apt to say that the 
car he has is plenty good enough for his purposes and that 
he will not need another car for a year at least. "With a 
few repairs, a new casing or two and a general overhauling 
the car ought to be just as good as new and give at least 
another two years of service," he says with a finality that 
seems to close the matter so far as the salesman is con- 
cerned. It is right here that the prospect lays himself 
open to an answer that in many cases should result in a 
complete revamping of his view point. Perhaps it has 
not occurred to the prospect that his plan of continuing 
with his old car promises to be much more costly for him 
than would the purchase of a Hudson Super-Six now. 

Convince your prospect of that situation and he has 
not a good excuse if he has given you the true reason for 
not wanting to buy now. The facts, however, when 
presented logically, by the salesman will turn many an 
apparently hopeless prospect into an immediate buyer. 

The prospect's car becomes increasingly more costly 
to operate. Repairs will be needed more frequently. 
Spare parts will cost more as materials continue to in- 
crease in price. The car has probably reached the point 
where all the weaknesses of earlier service will begin to 
develop. The owner now has a car which will cost much 
more to maintain and operate than it has cost in the past. 

To offset this situation is the attractive allowance 
that can now be made for the old car toward the new 
Hudson. The dealers' shops are in position to do the 
remodeling necessary for resale at a lower price than the 
work can be done for during the rush season of next 
spring. Repair parts can be furnished at present prices 

instead of at the higher rates which will probably prevail 
next summer. 

And finally, there is the advantage of getting a Hud- 
son Super-Six now when delivery can be obtained. There 
is no certainty that all automobile prices will be main- 
tained at present figures for the remainder of the year. 
Materials may cost more and certainly labor will go up 
in price so much that new price adjustments will be nec- 
essary with some makers. Freight rates will probably be 
advanced again and in other ways conditions are apt to 
further add to the cost of new automobiles. 

Added to this is the very probable car shortage. We 
have, of course, faced that condition many times, and 
we have, too, gone through the period when the wanted 
cars were unobtainable and buyers had to accept less 
desirable cars. Today the situation is more threatening 
than ever before. Thousands of people are coming into 
a condition of prosperity that will enable them to satisfy 
their long felt desire to own a motor car. We see that ex- 
pressed on every side by the lists of people who have 
bought automobiles during the past year. They have 
been a class who never were considered as prospects be- 
fore. People bought high priced cars who never before had 
been able to own even second-hand Fords. The billions 
of dollars that are now being spent in the country for war 
supplies is creating a new group of wealthy persons in 
almost every community. When wealth comes to an in- 
dividual it finds an outlet for the things that individual 
has always envied others for possessing. To own an auto- 
mobile is one of the most common and natural desires. 
So all that type of persons are going to buy motor cars 
and the limited number of cars that will be produced will 
not be sufficient to supply the demand. 

Many dealers who have earned their reputations for 
shrewdness see great opportunities for themselves in next 
season's business. They realize there is bound to be a 
car shortage. They believe there will be such a demand 
for cars that even second-hand cars will be in such de- 
mand that they will do a profitable business in that line. 
One large Hudson distributor has bought up close to one 
hundred Hudson Super-Sixes from a number of different 
dealers in order that he will have cars to sell next summer 
when others will be unable to supply the demand. 

If your prospect does not take advantage of the pres- 
ent opportunity and buy his Super-Six now when he can 
get delivery he may not be able to get his car when, be- 
cause of the increasing cost of his present car he decided 
that a new car is better to have than one which is calling 
for expensive overhauling and repairs. 

Digitized by LjOOQ iC 





^ Runalout Landau (wir. H>h«u Extra) Seven- 

^ ^iiiiii:ii!-|i::riiii!iN.i:i:::u i i inn h i mmiI.I'Mi.ihtiiini ii i i. i 

1 1 Here are tl 

n iiii:i:ii.!i:ri!!iri iii; i . i i i 1:111,1 1.1. I'll ii.iii.ii.ini • i .. i 

i TJUDSON this year offei 

^ 1^1 in ten beautiful body 
^ shown on this page. 

|$ You will find much in t 

^ wealth of experience that 

^ through years of leadership 

^ the beauty of design, the go 

^ and will admire the comfort 

^ But the greatest apprec: 

^ satisfaction of Hudson Supe 

^ operation with which the Hu 

^ every condition of stress rel 

b chanical labor. There is a 1 

|$ Town Car operation of the Super-Six t 

^ Hudson closed cars knov 

^ fortable in the coldest weathe 

^ and dustiest seasons. They s 

^ ing room. 



^ Town Car Landau Tou 

I ■ 

Digitized by VjOOvIc 

. ii'yiiiniiMii.i 1 1 1' 1 1 'ii'iiiiiiiiii'ii 

Limousine Landau 


s haeton Four-Door Sedan s§ 


1 i i i i ii i i in iv r> M 1 i.i:ii : i:ni;iii;i!Tiiii:in.i:ii' i in,i;,i!iri! i i^ §^ 

>w Hudsons I 1 


e line of open and closed cars ^ 

ght of the latest models are ^ 

j admire. They express the b 

ach builders have gathered ^ 

practiced eye will appreciate ^ 

pressed in the detail of finish |* 

- each type offers. b 

ar comes from the enduring ^ 

rmance. The smoothness of ^ 

nism performs its work under || 

>assenger of all sense of me- || 

*dom and comfort about the |j 

1 in few Other Cars. Limousine h 

. They are warm and com- ^ 

e dry and clean in the wettest ^ 
urity and comfort of a draw- 





Digitized by 



Atlanta Offers Advice 

On Selling Used Cars 

THESE are busy days in the used car 
departments. With the increase in 
prices of new cars and the probability of 
still further advances, the sale of good used 
cars has been unusually brisk of late. 

A. R. Benson, who has been selling used 
cars for seven years in Atlanta has written 
his observations for the TRIANGLE. His 
place with J. W. Goldsmith, Jr., Hudson dis- 
tributor, has given him a wide opportunity 
to find the best way to handle this so-called 
automobile problem: 

"Unquestionably many automobile dealers 
are from time to time confronted with the 
used car problem. It is to their advantage, 
therefore, to realize the value of the experi- 
ence of others who have successfully handled 
the situation. Dealers will undoubtedly profit 
by adopting the tried and proven plan which 
we have followed with success," says Mr. 

"The second hand car is a big factor in the 
automobile business of today. As a second 
hand car salesman in this city for the past 
seven years, I have watched many automo- 
bile firms come and go. I attribute the losses 
more to disposition of the second hand car 
than any other cause. However, negligence, 
inexperience and the lack of perseverance 
helps to make up the remainder of the trouble. 

"The successful automobile dealer is the 
one who rids himself of second hand cars as 
soon as possible after he makes the trade. 
Often the man who is on the job sells a car 
before it comes into his possession. A good 
many ways are exercised to dispose of used 
cars. Some dealers prefer to sell them for 
less than the car may stand when traded, 
while others will spend a certain sum over- 
hauling and repainting them so they may get 
a better price. 

"I have always found it profitable to re- 
paint a used car, as a nice looking job will sell 
quicker for more money than an ill presented 
weather worn automobile will. 

"Never misrepresent a car. You will find 
that one customer's confidence gained is 
worth more than ten whose trust you lost 
through a sale because of a mis-statement of 
facts. I have never found it a good idea to 
sell a customer something he does not want, 
ofttimes you can, but it is better to teach a 
customer to like and want something you 
have for sale, rather than force or induce him 
to purchase something which is undesirable 
or unsuitable to his requirements or liking. 

"Service is very necessary in some cases, 
more so to people buying their first car, while 
others more familiar with motor cars require 
less attention. Discretion should always be 
used with the party buying and the terms of 
the agreement upon which the sale is con- 
tingent. The price of the car which very 
often determines the sale must also be care- 
fully considered and fairly quoted in accord- 
ance with the market value." 

The Last Car To Enter Yellowstone This Year 

Speeds Up Hudson to Save 

Speeding Traffic "Cop" 

Beware of woodpiles at street intersections. 
This is the advice of George V. Adams, sales- 
man of the C. L. Boss Automobile Company, 
Portland, Ore., who had a narrow escape the 
other day from killing a motorcycle police- 
man who was chasing a speeder. 

Adams was driving home with a Hudson 
Super-Six at ordinary speed when he ap- 
proached a cross street where the view was 
cut off one way by a long pile of wood which 
extended to the very edge of the parking at 
the corner. Just as he reached the cross 
street, the motorcycle policeman suddenly 
dashed into view from behind the pile of wood, 
coming at a very rapid rate, and so close that 
a collision seemed inevitable. 

To attempt to stop, or even slow up, or 
turn one way or the other would certainly 
have spelled disaster. 

Harry Shipler, of Salt Lake City, with Frank Botterill, Hudson distributor at that point, were the last 
two to take a car into Yellowstone Park this year. Some snow had fallen at the time (late in Sep- 
tember) and had they waited another day they might have been interned until Spring, for a storm 
that made the old timers talk began the following day. The car, Botterill's Super-Six, behaved 
splendidly as all Super-Sixes do, despite the fact that the thousand mile trip was made through 
heavy snow and drifts and much of the way in second gear. 

The Super-Six was coming from the west 
and the policeman was hurrying from the 
north. Adams, without an instant's delay, 
stepped on the accelerator, speeded the motor 
to over 50 miles an hour, and swerved to the 
right just in time to miss the flying cop by a 
hair's breadth. 

829 Hudsons Registered In 

Iowa Since January 1st 

G. W. Jones, of the Hudson- Jones Auto- 
mobile Company, Hudson distributors at Des 
Moines, Iowa, is proud of the showing Hudson 
is making in the list of registrations printed 
by the Secretary of State's office. In the Nov. 
19th issue of the Daily Record, Hudson is 
shown with 829 registrations of new cars 
since January 1st. It is interesting to note 
that only two cars selling at more than $1200 
have more registrations than Hudson and 
both of these cars average considerably less 
in price than the Super-Six. 

I Did You Read This | 
Press Dispatch? 




Board Find Curtailment Is 

Washington, Nov. 26. — Drastic curtailment 
of passenger automobile production which 
has been talked of since the manufacturers 
were called into conference recently with the 
advisory commission of the council of national 
defense has been found unnecessary, accord- 
ing to expert advisers of the commission. 
Facilities of the plants were said today to be 
sufficient for handling government work now 
in sight and steel manufacturers have given as- 
surance they can supply all the metal needed. 

Judge Lovett, priority director of the war 
industries board, said last night he did not 
contemplate an order shutting off freight cars 
from the automobile industries. The state- 
ment was prompted by exaggerated reports 
of what the government intended to do in 
restricting the manufacture of so-called non- 
essential products. 

Page Four 

Starts "Our Bit" Fund In 

Ledger For War Donations 

With all patriotic business houses through- 
out the country contributing to national war 
funds, it is interesting as well as instructive 
to know something of the way in which differ- 
ent ones handle this account and what names 
are applied to it. 

E. W. Baysinger, office manager of The 
Tom Botterill Automobile Co., of Salt Lake 
City, explains in a letter to the TRIANGLE 
how they handle this account on their 

"There being various funds to which we 
have an opportunity of subscribing, we were 
desirous of having them all combined under 
one comprehensive head, and we have opened 
a ledger account styled 'Our Bit.' 

"Represented under this account at the 
present time are our subscriptions to the first 
and second Liberty Bonds, Red Cross Society 
and Soldiers' Welfare Fund. This account 
now amounts in round numbers to $10,000 
and we expect to see to it that it grows with 
the nation's needs in accordance with our 
ability and patriotism. 

"In order to obtain the best results on 
Liberty Bond Subscriptions, we made it pos- 
sible, by advancing the purchase price, for 
each employee to obtain Bonds by paying 
10% of the amount of same per month. We 
have about forty-five employees and prac- 
tically every one, including the office boy, is 
the proud owner of a Liberty Bond." 

71 -Year Old Highwayman 

Steals a Super-Six 

There's a bullet riddled Super-Six in Great 
Falls, Montana, that has just been recovered 
after a thrilling drive at the hands of a seventy- 
one year old bandit. 

The car owned by Joseph La Jeune stood 
"for hire" on the streets of Great Falls one 
night when the old highwayman with a 
younger pal came along and engaged La Jeune 
for a trip. A few minutes later La Jeune was 
unconscious and having the ride of his life 
in the rear compartment of his Hudson. The 
posse recovered the car in a running fight and 
La Jeune and his Super-Six are back on duty 
again, none the worse for the experience. 

Digitized by 





Getting Renewed "Pep" for Stale 


Men Take Exercise to Overcome Shortening of Breath and Physical Sluggishness. 
What to do to Make us Mentally more Efficient. 

I SUPPOSE every man who has reached the age of 
forty with a fair record for having succeeded as a 


salesman or a merchant, must at times take stock of 
himself and ask, 'Why is it I don't seem to have the pep 
that I once had,' " remarked a Hudson Distributor known 
to most readers. 

That suggested a whole train of thought. Who is it 
that does not feel at times that he is slowing up; that he 
does not handle his business with the ease and smooth- 
ness he once did? Certainly every man who keeps 
serious check upon himself must feel in this particular 
just as he realizes that he can't run as fast as he could 
when he was younger and that he gets short of breath 
when he climbs a flight of stairs. 

We all know what to do when we grow physically 
sluggish. We say we must get more rest, and if we are 
faithful to our conviction we regain much of the pep 
that we have lost. 

But the remedy for overcoming that stale sluggish 
feeling that affects our mental activities is not so well 
known. Here is a suggestion that might be of value. 
It's merely a collection of incidents that other men have 
found helpful. 

The man who owns the largest men's and boys' clothing 
store in Detroit started several years ago with a small 
store. Today his store employs 100 clerks or more, but 
during the busiest hours of every day the proprietor is 
at the front door greeting his old friends and making the 
acquaintance of new customers. He hasn't grown away 
from the plan that enabled him to build his business. 
He keeps in close touch with it. 

There is the salesman who years ago had a small in- 
come because he was then struggling to reach the top. 
He got down to the office early. His prospect lists he 
sorted out either the night before or in time to get out 
among his prospects by the time they began to arrive 
at their offices. He probably did not have a car for his 
own use. He walked a great deal and kept in good 
physical condition. Most of his thought was given to 
ways for landing a sale. 

He has prospered now. Instead of living in the un- 
pretentious homes, the chances are he has a fine place 
that engrosses much of his attention. He belongs to 
two or three clubs. He and his wife very likely go out 
nearly every night to the theatre or to some social affair 
and of course he must give up two or three afternoons 
each week to golf. He has all the pep that he once had. 
He just is thinking along a different line. Isn't it possible 
that a man in that attitude may be mentally inactive 
with reference to his principal business — that of selling 
automobiles or operating a store — as it is for one as he 
grows older to neglect his physical condition by taking 
insufficient exercise and eating improperly? 

Men in all walks of life meet that same condition. 
Writers particularly have great trouble in keeping a 
fresh viewpoint. Brilliant young authors have often 
written books that have brought them fame. With 
that came prosperity. They moved out of the humble 
quarters in which they had lived. They got out of touch 
with the kind of people that they knew best, and began 
to write from memory of conditions that they no longer 

The same kind of people who began to buy cars years 
ago, when the salesman was new in the business, are also 
new prospects today. The biggest volume of sales made 
this year has not been to those who already own motor 
cars of the Hudson grade. It has been to those persons 
who have just amassed the wealth that has enabled them 
to satisfy their want. 

But, the salesman because of his prosperity and 
his changed viewpoint has gotten away from the touch 
with that group, is following along with the same kind of 
customers that he had years ago when he was more 
aggressive. Of course, this does not mean that one should 
neglect to satisfy those aims for which he has worked. 
Nor does it mean that a salesman loses opportunities by 
becoming active in club work, for as a matter of fact, 
such things do give men opportunities. But you will 
notice in many sales organizations the whole staff has 
grown in this prosperity. That very often the institution 
itself because of all of its salesmen having taken on these 
airs of exclusiveness, has grown away from contact with 
the new group of buyers. That hew group of buyers 
after all is the most important thing to a business. We 
all know that we must keep our customers, but we also 
must know that if we do not add to our list of customers 
sooner or later our whole trade will die out. We must 
keep in contact with the new group of buyers. 

Now how can one refresh his mind if it is becoming 
sluggish, is a question that is often asked. The thing 
to do is to keep in fresh contact with new thoughts. It 
is easy for any man to get into a position of constricted 
mentality, where his imagination does not go outside 
of certain narrow limits. He should attend plays. He 
should read books. He should associate with people 
who stimulate his imagination. 

Anything that keeps the mind young keeps it 
active. Children are a wonderful stimulant. All fathers 
do not realize it. But the child brings a fresh whole- 
some stimulating viewpoint in the enthusiasm with 
which he described things which no longer possess any 
thrill for us. Children are curious and that is why 
they learn. 

If we can only keep our mind fresh for new impres- 
sions, active and keen in the spirit of youth, then we 
have all of the mental energy that is necessary to keep 

(Continued on page thr*e) 

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No One But Patterson Would Have 
Attempted Such a Trip As This 

AH. PATTERSON, Hudson dealer at 
Stockton, Cal., tries an average of one 
new stunt a week. His latest, and for 
which he received two pages of newspaper 
publicity and thereby considerable free 
advertising, was to have the honor of being 
the last to climb the Mono-Alpine Summits 
of the High Sierras, a record smashing drive 
over the deep snow-crusted peaks of these 
bleak California mountains. 

Because of Patterson's wide catalogue of 
feats he feared that 
people might suspect he 
drove only a specially 
prepared car for these 
record making runs, and 
this time he persuaded 
Charles H. Cullum, an 
owner, to use his car. 
They with two others, 
started out late last 
month to make the 

Leaving Stockton on 
a Tuesday evening at 
seven o'clock in Cullum's 
Hudson Speedster with 
the daring Patterson at 
the wheel, they covered 
the wild route of mile 
after mile of snow covered 
roads in the high altitudes. 

The Value of the 

There was an old fashioned minister 
in a little town who had a habit of shaking 
hands with every man, woman or child 
he met, and no matter how many times 
a day he saw them, the greeting was 
repeated. He was affable to a degree that 
tired, but now that we recall it, there mar 
have been method in his practice. 

Twice on the Sabbath Day he packed 
the little old frame meeting house while 
the brother parson across the way, who 
never appeared in public except on Wed- 
nesday nights and Sundays unless the 
Ladies' Aid were giving a social for his 
relief, had hard work filling the front six 
rows of pews. 

Small wonder that, when in after years 
there was a federation of churches in 
this little town, the church of the hand- 
shaking preacher got all the glory and 
a majority of the elders on the board. 

The circuit of 398 miles was covered in 26 
hours and 45 minutes, just 1 hour and 45 
minutes better time than a rival made over 
the same route ten days previous when the 
weather was more suitable for the trip. 

There were thrills of course. On one occas- 
ion Patterson could have run down a deer 
that crossed his path had he so chose. On 
the Alpine Pass the worst going of the trip was 
encountered. There it took them four hours 
to fight their way to the summit. The big, 
heavy touring car chains 
were torn to shreds in 
the gruelling snow grind 
and many times it was 
necessary to stop and 
splice the chains. 

Frequently Patterson 
had to back up a hun- 
dred yards in the deep 
snow and then race 
through his newly formed 
tracks, hitting the snow 
barrier at full speed. 
These rushes never gained 
over ten feet. The amaz- 
ing power of the car 
brought it through, how- 
ever without any trouble. 
The flashlight photo- 
graphs give some idea of 
what the going was like. 

Gypsies Swap Autos Now 
Instead of Horses 

Once more the gypsy comes to the foot- 
lights as an owner of automobiles. Now we 
read of a band of nomads purchasing three 
cars, one a Hudson Super-Six, out in Oregon, 
paying for the three $4200 in one, two and 
five dollar bills. 

"Horse trading used to be our way of earn- 
ing a living," said a member of the band," 
but we cannot find enough to do along that 
line in these days. The demand isn't great 
enough. The farmers are using automobiles 
to a much greater extent than the average 
person thinks. So it's automobile trading 
for us now. We can get around more quickly 
and can make more money in the exchange 
of ftsed cars than we can in trading horses." 

New Service Plan 

For Hudson Dealers 

Important Changes in Present Method of 
Handling Owners Are Recommended; 
New Inspection Book on Press. 

THE Service Department will very short- 
ly recommend important changes in the 
present Service inspection plan as it is 
understood by Hudson distributors and 

The announcement which will go into effect 
with the new series of Hudsons was made 
after a very careful survey of opinions secured 
from the entire distributor organization. Two 
facts of special importance are emphasized: 

First: — that the basic idea behind the pres- 
ent inspection system, that is, safeguarding 
the welfare of a new car for the first few 
months, is a good one, and one which cannot 
be disregarded, without upsetting traditions 
long established regarding Hudson service 

Second: — that the inspection plan in use 
for some time past did not work out as well 
as it should have because it was misinter- 
preted by owners and dealers. 

In the new plan, which is outlined here, it 
will be seen that the good features have been 
retained with the objections removed. 

For the new series cars the former Service 
Inspection Book, containing the cards will be 
eliminated. There will be a concise and com- 
prehensive Instruction Book, in the back of 
which the new owner will find three perforated 
pages containing the following statement: 


Please accord us the privilege of seeing 

your car No at least once each 

30 days for the first 90 days of your 
ownership, leaving this page with us as a 
matter of record. 

(Dealer's name) 

The text of the former Hudson Inspection 
Manual will be continued, although thor- 
oughly revised and brought up to date. From 
now on it will be known as the Hudson Me- 
chanics' Manual. 

The new method will give the dealer the 
same opportunity to keep his owner under 
guidance without giving a wrong impression 
as to the dealer's obligations in the matter of 

The handling of the new system is dis- 
tinctly in the hands of distributors and 

There is one other detail which must be 
considered — the reciprocal feature, or that of 
taking care of the transit owner. Our sug- 
gestion on this is that each distributor give 
to that owner, who is about to tour, a signed 
card, which will introduce the owner and 
solicit the courtesy and attention of any dis- 
tributor he may visit on his trip. Such a 
plan has actually been effected between some 
of our larger distributors in the East, and 
with the advent of the new plan should be 
generally adopted by our entire organization 

President Roy D. Chapin announces that 
the Highways Transport Committee, of which 
he is Chairman, is sending an automobile 
from the Middle West to the Atlantic Coast 
to settle upon a definite route to an Atlantic 
port. When this is decided upon it will be 
used to move trucks now being built for 
service in France. 

CSend at once to the Advertising Department . the date* of the Auto* 
mobile Shown in your city. It is important that the information be 
secured early so that literature and adoertising matter can be forwarded for 
distribution at the shows. Address all communications to the Adoertising Dept. 

Page Two 

Digitized by 



Getting Renewed "Pep" for 
Stale Salesmen. 

(Continued from paf one) 

us aggressive in the line in which we 
have made our best record. 

We have to talk this way to our- 
selves very often because the work 
of the world is falling on the shoulders 
of the men who were about ready to 
ease up, who were going to let the 
younger fellows do the active work, 
and we as the old boys were going 
to sit up and watch them do it. 
But the younger fellows have now 
gone to war and the businesses must 
be continued. 

We have taken on a lot of extra 
expense in these days of our pros- 
perity. There is a bigger building 
to pay the rent for. A larger staff 
in the repair shop. We have set a 
high standard of living that we don't 
want to retreat from and that means 
that we have got to get down and 
work hard. Just putting in hours 
won't do it. It is mental activity 
that is going to show the trick, and 
therefore we have got to tune our- 
selves to lively things. Anything 
that stimulates imagination is worth 
while. We will probably have to 
forego a lot of afternoons at golf. 
If we have gotten into the habit of 
playing a game of dominoes after 
lunch it is one of the first things we 
will probably have to cut out. 

Perhaps this is a good New Year's 
resolution. We are all going to make 
a close analysis of our business as 
operated last year and see wherein 
we made our money and where we 
could have made more. Let's cut 
out the leaks in our own activities 
and speed up our own abilities by 
just as careful and critical an analysis 
of ourselves as we do when we look 
over our own financial statement. 

The New Touring Limousine in Great 
Demand As a Family Car 

ANY one who feels that there is 
no market for the new Hudson 
Touring Limousine in his terri- 
tory should read the enthusiastic 
reports that come in from every point 
where deliveries of this model have 
been made. 

While the new model can be used 
as a chaffeur-driven car, it is finding 
its greatest sale among those who 
want a four or five-passenger car of 
the sedan type. 

One man for example owns a Hud- 
son cabriolet. He drives it to the 
office, placing his touring limousine 

at the disposal of Mrs. during 

the day. Generally she comes to the 
office just before dinner time, when 
the chauffeur is dismissed and sent 

home with the cabriolet, the touring 
limousine being used during the bal- 
ance of the afternoon as a family car. 

The above photograph was sent to 
us by Harold L. Arnold, Hudson dis- 
tributor at Los Angeles. Its owner is 
particularly enthusiastic over having a 
car that can be changed from an 
intimate family car to a chauffeur- 
driven one at a moment's notice, 
although it is seldom used for the 
latter purpose. 

In displaying this car it should be 
borne in mind that the chauffeur is 
not a necessity. The glass, separating 
the rear from the front compartment 
can always be lowered and the car 
then has no resemblance to a chauff- 
eur-driven car. 

Through 264 Cities, Towns and Villages 

An Interesting trip, and one that gave wide publicity to the touring possibilities of the Hudson 
Super-Six* was made by a party of Canadian officials over the Jefferson Highway from Winnipeg 
to New Orleans. The distance travelled was 2267 miles, at an average schedule of 20 miles per 
hour. On the trip the party passed through seven states, 79 counties, 264 cities, towns and 
villages. Seated in the car in the photograph are the men who made the trip. In the rear seat on 
the right, Hon. T. C. Norris, premier of Manitoba; at his left Mayor F. H. Davidson of Winnipeg. 
' At the wheel, W. F. Tallman, street commissioner of Winnipeg, and beside him J. McDonald, 
publicity agent for the Provincial Government. Save for one puncture there was no trouble of 
any kind encountered on the entire trip. 

Page Three 

Have You Ordered Your Master 
Parts Price List? 

THE Master Parts Price List is on the 
press. It will be ready for delivery by 
the first of the year. New pages wUl be 
supplied gratis to all who have a Master Parts 
List. New dealers, of course, will receive one 
copy free. Old dealers and distributors will be 
charged for extra copies at the rate of $5 each. 
There are 864 pages in the new Master 
Parts List, each one 10 x 12 inches in size. 
The printing order calls for a total of 3,690,- 
000 sheets, and if one press, working 24 hours 
a day were to do the whole work, it would 
take 19 weeks to deliver the job. 

When finished it will be the most complete 
Master Parts List ever printed by any auto- 
mobile concern. If you have not already 
ordered one, and if you need additional copies, 
advise us at once, so that you will be sure to 
be taken care of. 

Perhaps one of the biggest contributors to 
the great national wealth is the oil industry. 
Out in a little town in Wyoming a man, sud- 
denly becoming rich through an oil boom, 
bought five automobiles, four of which were 
Super-Sixes, for his children, all of school age. 

Digitized by 



Homely Happenings in the Hudson Family 


Dealer Thorstenson, of Plentywood, Mon- 
tana, didn't have his eye on the speedometer 
the other day when he started down a steep 
hill. Result: A Hudson Super-Six did a 
double somersault, hurling Thorstenson into a 
wire fence, tearing his clothing into shreds, 
breaking two fence posts, snapping off six 
wires and doing sundry damage to the driver, 
which is being repaired nicely in a nearby 
hospital. The car came out badly camou- 

Don Drennen, President of the Birmingham 
Motor Company, Birmingham, Alabama, 
says that there are negroes in his section of 
the country earning $150 to $250 a month in 
coal mines and iron furnaces. They are buy- 
ing cars, although, generally, used ones are 
their initial purchases. 

C. L. Boss, of Portland, Oregon, sells many 
Hudsons to farmers. One of these Super- 
Six owners frequently gets an early breakfast 
and starts out to look over his farms. One of 
his favorite pieces of agricultural land is just 
300 miles from Portland, and there and back 
in a day in the Hudson is one of his diversions. 

H. P. McQuiston, formerly manager of the 
Used Car Exchange of St. Louis, is now 
in charge of The Used Car Department of 
the Hudson-Phillips Motor Car Company, 
of that city. 

Frank Botterill, of Salt Lake City, for the 
second consecutive year won the blue rib- 
bon at the Utah State Fair for having the 
best and most attractive automobile exhibit. 
Despite the fact that the exhibition space was 
in an old shed, he managed at a very little 
expense to decorate it so cleverly that he won 
the prize. Any dealer or distributor interested 
can secure a statement of the cost and the 
details from Mr. Botterill. 

O. E. Hauser, Wholesale Manager for J. W. 
Goldsmith, Jr., Atlanta, Ga., on his visit 
to the factory last week, told one story that 
is indicative of the abnormal prosperity they 
are enjoying in the South. Hauser, with one 
of the smaller dealers, went out to close a sale 
in the southern part of the state. Hauser 
wanted to give the prospect a demonstration, 
but the prospect, declaring that none of the 
family could get away until evening, asked 
that a demonstration be made then. Hauser's 
curiosity was aroused, and upon investiga- 
tion, found that the man, his wife and two 
daughters were all working in the cotton fields 
during the day. He also found that they had . 
$11,000 deposited in the little country bank. 
A year or two ago the family had been classed 
as poor whites. 

Donald G. Small, of the Hudson-Stuyvesant 
Company, has received his commission as 
lieutenant in the Military Production Section 
of the Quartermaster's Corps and is stationed 
at Washington. He was at one time in the 
Company's offices at Detroit. 

Harry Twitchell, of Spokane, Washington, 
is still trying to help the sheriff get a Super- 
Six. Readers of the TRIANGLE may recall 
the story of how the County Commissioners 
offered the sheriff another car at a price very 
near to list cost, which offer he refused, saying 
that the car could stay in the jail yard and 
rust before he would accept it. Since that 
time he has paid out over $1800 for automo- 
bile hire. Twitchell, of the John Doran Com- 
pany, and dealer Stenson, Hudson agent at 
Fairfield, Washington, report that a petition, 
asking that the sheriff be bought the car he 
wants — a Super-Six — is being circulated and 
will be presented to the County Commis- 
sioners. It already has several hundred names. 

The Sutton Sales Company, Inc., of Sagi- 
naw, maintain that there is nothing to 
boast about in the sale of a Hudson to Herbert 
C. Hoover, that the first Super -Six delivered 
by them was sold to W. J. Orr, of Saginaw. 
Mr. Orr is the President of the Michigan Bean 
Jobbers' Association, and is now working under 
Mr. Hoover, having charge of the bean dis- 
tribution for the United States. 

Harry C. Houpt, of New York, wired the 
sale of a Super-Six limousine the other day 
to a very distinguished owner, one whose name 
cannot be used for publicity purposes. It is 
needless to say that we felt Dee-lighted! One 
guess as to who it was. 

Fatty Arbuckle is another prominent Amer- 
ican to join the ranks of Hudson owners. It 
would seem that nearly every motion picture 
star of any prominence now owns a Hudson. 
Next week in the TRIANGLE a photograph 
of Fatty seated in his town car will be re- 

A. Kingman Moore, of Macon, Ga., reports 
an exceedingly busy week in Fort Valley, 
Ga., the greatest peach center in the South. 
In six days a young dealer working out of 
Macon, made the remarkable record of 14 
retail deliveries — six in a single day. 

Your name may be absent this week. If this 
little page chronicling the happenings in 
the Hudson family is to be continued, we must 
have the co-operation of every TRIANGLE 
reader. Will you make it a point to see that 
some one in your organization sends in news 
items that you know will be of interest to 
readers of the TRIANGLE? We want to 
print a full page from now on. 

The High Cost of Living Twenty 
Years Ago 

Out in the state of Michigan, a small country 
weekly circulating in a town of less than 1000 
population has, after several months of hesi- 
tation, decided to raise the subscription price 
from $1.00 to $1.50 a year. The table of 
prices below, that was used as a comparison 
in the argument to secure the increase of 
fifty cents: 

1897 1917 

Beans $.20— $.40 $6.00— $7.00 

Wheat \ . . .65— .72 1.80— 2.05 

Oats 15— .20 .55 

Corn .45 2.20 

Rye , . . .25— .30 1.70 

Potatoes .20 1.10 

Butter 08 — .10 .45 

Eggs .08 .50 

Chickens .06 .18 

Turkeys .07 .25 

Beef , dressed .. . $5.50— $7.00 $13— $15 
Mutton, dressed 6.00—7.00 $17— $19 
Pork, dressed. . . 5.00 $23— $25 

There is more than a billion of new gold in 
the country. 

The season's agricultural output is worth 
probably twenty billions. The United States 
is in a position, therefore, to make further 
great strides financially in the coming year. 
For among men of large affairs the convic- 
tion deepens that peace, whether it eventu- 
ates in 1918 or later, will be the mainspring 
of great industrial activity in America — the 
basis of renewed and prolonged prosperity. 

What Shall We Say About These ? 

"What has this to do with selling automobiles?" you say. Well, can't we give this little sheet a 
touch of Vanity Fair atmosphere if we want to? Just because J. A. Hornell, of the H. O. Harrison 
Company, San Francisco, can get five pretty girls like these to ride in a Super-Six Sedan is no 
reason why any one should get jealous. In sending in the photograph he mentioned only the 
name of the street. So why print that unimportant item? 

Page Four 

Digitized by 





Hudson 1918 Selling Story 

What We Will Advertise and What We Suggest as the Motif 

of Salesmen's Solicitations 

EACH new automobile model depends for much of 
its sales success upon the manner in which it is 
advertised and the way salesmen present it to their 

Whatever the sales idea, the advertising and salesman 
must both emphasize the same car details so that what- 
ever interest is aroused by one will be taken advantage of 
by the other. 

Advertising is no more than printed salesmanship. 

If it does not contribute a thought that the salesman 
can amplify when he meets the prospects, it fails to help 
him. Mere publicity, or keeping of the name before the 
public as some describe it, is not resultful advertising. 

All our advertising is intended principally for the man 
who is a prospective immediate buyer. We do not ad- 
vertise to make favorable impressions upon those who 
may buy at some distant future time. 

Of course, we don't ignore the future buyer, but our 
interest is immediate and is in the man who is in the 
market now. So every Hudson advertisement is directed 
to that man. It is written to enable the salesman to 
expand upon the thought and as near as possible to re- 
quire only his enthusiasm and emphasis to consummate 
the sale. 

One of the reasons for the failure of many automobile 
companies is because salesmen tell an entirely different 
story from that given in the advertising. Another cause 
for failure is that in the desire for novelty and newness in 
the copy, no one sales idea is held on to long enough to 
give it emphasis. And still another reason is because the 
advertisement attempts to describe too many details of 
the car. Perhaps in this particular are most of the mis- 
takes made. 

The public remembers only the merest details of 
things in general. It has a way of expressing its thoughts 
and opinions in a phrase or a word. For instance, we 
explain America's war position by quoting from President 
Wilson's speech: "We are fighting to make the world safe 
for democracy." 

If we attempt to impart an impression that an in- 
stitution is the biggest of its kind in the world, that the 
character of its merchandise is the highest to be obtained 
anywhere and that the service given customers the most 
satisfying, we will fail utterly in making any definite im- 
pression for the institution one way or the other. It is 
necessary that we select one thought and to the exclusion 
of all other details, no matter how attractive some of them 
may be, dwell upon it until that one quality is accepted 
as being exclusively Hudson. 

That has always been our plan. It has been the 
thought we have urged salesmen to use. Not a small part 
of Hudson merchandizing success is due to the splendid 
co-operation we have had in this particular. 

But sometimes we are reminded that we hold on to 
an idea too long and that a new thought and a new style 
of copy should be substituted. Such suggestions usually 
come from those who fail to consider that the automobile 
buyer is not reading every Hudson advertisement, as he 
is doing because of his interest in the line. Men read only 
those things in which they are interested. If the pur- 
chase of an automobile is not in their minds they do not 
read our advertisements. But if they can afford to buy 
a car and have even a remote interest in its selection, we 
get their attention. The same advertisement may have 
appeared dozens of times without his ever having noticed 
it because he was not at any previous time interested. So 
what may seem old and unattractive to those whose bus- 
iness it is to sell cars, may be new and appealing to the 
buyer who had never before felt an interest in the selec- 
tion of a car. 

But by far the most important thing in the planning 
of a sales and advertising campaign for a new car is the 
motif that shall be chosen as its central theme. 

It is like choosing the text for a sermon, the theme 
for a book, the motif for a play. No amount of cleverness 
of oratory on the part of the preacher will make up for 
want of idea in his sermon. No amount of brilliant writ- 
ing will make up for the want of an idea in the book. And 
so it is with advertising and salesmanship. It is not large 
space or illustrations or clever copy that make good ad- 
vertising. It is not smooth talk that makes sales. It is 
what is talked about that makes people buy one article 
as against some other article. And it is not alone what 
the salesman has to say which causes people to give him 
their order. It is what the public has to say, even more 
than what the salesman says, that influences sales. The 
advertising helps to influence what people think and say 
about a car. The public delivers most of the sales talk. 
The salesman takes advantage of the impression the pros- 
pect already holds. 

All of this may be primary stuff for Hudson salesmen. 
They know all these things from actual experience. But 
we want to emphasize them here for they have an im- 
portant bearing upon the choice we have made in what 
is to be the motif of our advertising and sales plan for 
the year 1918. 

A company builds character into its product very 
much as a man establishes character for himself. It is 
not what an actor does in one season which stamps him 
as a leader, but what parts he has played over a series of 

(Continued on page 2) 

Digitized by VjOOV IC 


Hudson 1 918 Sell ing Story 

What We Will Advertise and What We Suggest as the Motif 
of Salesmen's Solicitations 

(Continued from page on*) 

successful seasons. So with an auto- 
mobile manufacturer its product is 
judged by the character of the aver- 
age product it has turned out in the 
past. As a result a personality for 
the company has been developed just 
as a personality is created for a man. 
One maker gains reputation for one 
thing about his car, another has a 
reputation, also good, but of an en- 
tirely different character. 

Let us follow the history of the 
Super-Six and see how well its ad- 
vertising development and its present 
prestige fit into the plans we have for 
its future advertising story. 

When the Super-Six was introduced 
it was with the statement of its being 
a Hudson patented motor which de- 
veloped 80% more horsepower than 
other motors of similar size. We fo- 
cused all emphasis upon that thought. 
Power and unusual engineering skill 
were what we impressed upon the 
motorist for the Super-Six. The very 
name — Super-Six — suggested that 

The car being new, we had to de- 
scribe its new principle with more or 
less detail. Salesmen had to explain 
how the greater power was obtained. 

But at the end of the year buyers 
were less interested in knowing about 
the motor and were more curious 
about its performance. We met the 
competition stories that the Super-Six 
was a mechanical failure by establish- 
ing new records of endurance. Those 
records were the proof that buyers 
wanted and accepted. Envious com- 
petition was squelched. 

This naturally brings us this year 
to the story of achievement. There 
can be no question about Hudson 
power, quality or endurance. No one 
asks it. Competition no longer sug- 
gests it. Everyone accepts without 
dispute or question the unqualified 
statement that the Hudson is in every 
way a satisfactory car. Just as no 
one disputes Ty Cobb's ability as a 
ball player or Caruso's ability as a 
singer, everyone accepts the Super- 
Six leadership. 

An attempt to explain the causes for 
such leadership by discussing me- 
chanical details would be like trying 
to prove Caruso's ability. People 
don't argue or dissect recognized facts. 
So we will omit descriptions of chassis 
details in our advertising and urge 
salesmen to avoid mechanical dis- 
cussions as much as possible. Noth- 
ing need be said about the detail of 
design to increase the buyer's confi- 
dence. To introduce such a discus- 
sion places the Super-Six on the level 
of cars that have yet to establish their 

Instead of specifications we will 
submit what 50,000 users have caused 
to be the common and accepted opin- 
ion of the Super-Six. Watches are 
chosen because of their reputation as 
accurate timekeepers. No buyer ever 
inquires as to the character of the 
mainspring of a high grade watch. 
Men now choose Hudsons because of 
their reputation as dependable auto- 

But watch buyers do have prefer- 
ence as to the type and design of the 
watch case. And so motor car buyers 
will also have preferences as to the 
type of body they will use on their 
Super-Six chassis. 

A store room examination or a short 
demonstration falls as far short of 
suggesting the true worth of a Hud- 
son Super-Six as does Geraldine Far- 
rar in the movies reveal Geraldine 
Farrar the singer. 

Ty Cobb on the street does not in- 
dicate what Ty Cobb is in the heat of 
a ball game. Caruso asleep does not 
reveal Caruso the singer. 

A Hudson Super-Six described in 
specifications cannot explain a Super- 
Six in the hands of 50,000 owners. 
Its show room display or boulevard 
action cannot show its real worth. 

Salesmen can make much of the 
prestige that Hudson holds. 

How Others Help Ad- 
vertise Hudsons 

Kansas City Tells How They 
Find a Closed Car Market 

YOU have heard many automobile dealers 
remark that they lost sales because of 
their inability to handle the prospects' 
old cars. It is true that many have tried to 
steer clear of the used car question and in so 
doing have lost chances to make sales and 
further profits on the trade-ins. Hudson- 
Brace Company, of Kansas City offer some 
theories on the subject that may prove help- 

They believe that used cars should be 
handled with practically the same degree of 
skill with which new cars are offered. "Prac- 
tically every Hudson dealer in our territory," 
they say, "has an attractive sales room for 
new cars, but when a prospect for a used car 
comes, he is led to the rear of the building 
and to the darkest corner of the room to look 
at the used cars. 

As a result of taking the used cars out and 
rennishing them and presenting them under 
the best conditions, Hudson-Brace Company 
are allowing $1000 for used Super-Sixes, and 
they have yet to sell one for less than $1250. 
Their Used-Car Department has shown a 
good profit for the last two years. They 
generally can offer a prospect more for his 
old car than their competitor for they know 
how to sell it for more. 

They have sent out the following list of 
questions to their dealers with instructions to 
the dealers to use them on themselves: 

Have you ever advertised them in 
your local paper, or brought them to the 
attention of possible buyers in such a 
way that they would know you really 
have some for sale? 

If you have, and a prospect called, 
was the car in demonstrating condition? 

Did the motor run as well as it could 
be made to run? 

If the paint was bad when you took it 
in, had the car since been re finished? 

Were the seats so dusty that the pros- 
pect could not sit behind the wheel or 
let his family try the back seat? 

Were the tires flat? 

Were the headlight glasses broken, 
lights out of commission, or other details 
too mumerous to mention in such shape 
that this prospect could not pass an in- 
telligent opinion on the value of this 
particular car, or buy it even if he 
wanted to? 

This is a reproduction of a large advertisement 
that recently appeared in some of the leading 
national publications advertising Harrison radi- 
ators. The car illustrated is a Hudson, for it is 
this type of shutter that is used on all Super- 

Page Two 

Howard E. Coffin Appointed 
Chairman of Aircraft Board 

Howard E. Coffin, vice-president of this 
company, who for the past year and a half 
has been giving all of his time to the govern- 
ment without remuneration, has been ap- 
pointed Chairman of the Aircraft Board by 
President Wilson. Mr. Coffin has been Chair- 
man of the Committee on Aircraft Produc- 
tion of the Council of National Defense, and 
a member of the Advisory Committee of 
National Defense since their formation. 

Mr. Coffin's last appointment is a signal 
honor and a recognition of the valuable work 
he has been doing for his government. 

The New Catalogue 

The new catalogue is well under way, and 
will be ready for distribution sometime this 
month. In the meantime, every Hudson 
dealer and distributor should go over his list 
of prospects with the idea of adding new 
prospects and weeding out the undesirables. 
Advise the Advertising Department during 
the next few days how many catalogues you 
expect to be able to distribute judiciously 
during the coming next six months. 

Digitized by 



Your Business — What It Is As 
An Industry 

THERE are $736,000,000 invested in the 
automobile industry, according to Alfred 
Reeves, General Manager of the Nation- 
al Automobile Chamber of Commerce. 

Mr. Reeves, in addressing the members of 
the National Chamber at a recent meeting in 
Detroit, gave the following interesting and 
pertinent data on the automobile industry : — 

230 makers of passenger cars and 372 
makers of motor trucks in 32 states. 

280,000 workers to whom $275,000,000 in 
salary is being paid annually. 

Production for the year ending June 30, 
1917, was 1,806,194 motor vehicles of which 
112,200 were trucks, the total value being 

Body, parts and accessory manufacturers 
to the number of 1080 have a capital of 
$336,000,000. employ 320,000 workers and pay 
$288,000,000 annually in wages. 

Last year 18,000,000 tires were made valued 
at $450,000,000. 

There are 27,800 dealers and 25,500 garages 
located in almost every town and village in 
the United States, all dependent upon the 
production and operation of motor cars. They 
have a capital investment of $184,000,000 and 
employ 230,000 people. 

Exports for the year ending June 30 were 
64,834 passenger cars and 15,977 trucks, the 
latter mostly for our allies in Europe. The 
value of these exports, including tires and 
parts, was $133,411,000. 

There are now 4,500,000 cars registered, of 
which 400,000 are trucks transporting an- 
nually goods to a total of 6,000,000,000 
tons and relieving the railroads to a great 
extent in short-haul traffic. 

Hudson Marchers are Acclaimed 
"Some Pippins" at Apple Show 

Uncle Sam May Well Be Proud 
of This Showing 

With the end of the year drawing to a close, 
Uncle Sam is taking stock. Among the first 
to report to him is the Department of Agri- 
culture, with the total estimate for the coun- 
try's farm products at $21,000,000,000, far 
exceeding any other year in history. 

The production estimates are: 
Corn, 3,149,494,000 bushels. 
Winter wheat, 418,070,000 bushels. 
Spring wheat, 232,758,000 bushels. 
All wheat, 650,828,000 bushels. 
Oats, 1,587,286,000 bushels. 
Barley, 208,975,000 bushels. 
Rye, 60,145,000 bushels. 
Buckwheat, 17,460,000 bushels. 
Flaxseed, 8,473,000 bushels. 
Rice, 36,278,000 bushels. 
Potatoes, 442,536,000 bushels. 
Sweet potatoes, 87,141,000 bushels. 
Hay, tame, 79,528,000 tons. 
Hay, wild, 15,402,000 tons. 
Tobacco, 1,196,451,000 pounds. 
Sugar beets, 6,237,000 tons. 
Beans, 15,701,000 bushels. 
Kafirs, 75,866,000 bushels. 
Onions, 13,544,000 bushels. 
Cabbage, 502,700 tons. 
Hops, 27,778,000 pounds. 
Cranberries, 245,000 barrels. 
Apples, 58,203,000 barrels. 
Peaches, 45,066,000 bushels. 
Pears, 13,201,000 bushels. 
Oranges, 12,832,000 boxes. 

Reduction of more than a million bales in 
the cotton crop of the country from the last 
estimate made was shown in the final estimate 
of production. 

Cotton production is estimated at 10,949,- 
000 equivalent 500-pound bales. The aver- 
age weight per running bale is estimated at 
501.5 pounds gross. 

Production by states follows: Virginia, 

Employees of the John Doran Company, Hudson distributors at Spokane, Washington, made an im- 
posing figure in the parade which featured the closing ceremonies in connection with the National 
Apple show. The company turned out en masse, a carefully drilled team. The girls and the 
men were costumed alike, all wearing the one-piece mechanics' service suit. Forty in number, 
they marched in several formations, each holding a flag. The standard bearer carried the John 
Doran Company's service flag with its ten stars for those who have gone into the country's service. 
There are twelve stars now. In the lower view the marchers are shown in the formation of the 
characteristic Hudson Triangle. 

16,000; North Carolina, 57,000; South Car- 
olina, 1,235,000; Georgia, 1,820,000; Florida, 
40,000; Alabama, 505,000; Mississippi, 895,- 
000; Louisiana, 615,000; Texas, 3,115,000; 
Arkansas, 895,000; Tennessee, 206,000; Mis- 
souri, 51,000; Oklahoma, 890,000; California, 
67,000; all other states, 29,000. 

Next Week 

The first photographs of the new four- 
passenger Phaeton will be published. 

Well, Is It Any Wonder 
Automobiles Cost More 

Prices of hogs, cattle, sheep 
and chickens were 62.2% higher 
this Fall than a year ago, 87.3% 
higher than two years ago, and 
88.1% higher than an average of 
the last seven years. 

Boston News Bureau. 

Sawdust Trail is Main Aisle in 
Automobile Show 

Billy Sunday's tabernacle was used by 
Los Angeles for the most successful automo- 
bile show ever held in that city. Even then 
there was not enough room and three large 
circus tents were used as extensions. 

The show lasted 10 days, and 88,000 people 
paid to get in. After all expenses were paid 
there remained a surplus sufficient to re- 
fund exhibitors 40 % on their space rentals 
and to put $10,000 into their treasury. H. L. 
Arnold, Hudson distributor, was a member 
of the Executive Committee. 

Buy Your "Triangle" Binders Now 

"TRIANGLE" binders are still being sold 
at the extremely low price of $1.00 each. It 
is important that every dealer keep his 
"TRI ANGLES" for reference. If you 
haven't a binder, place your order now, be- 
cause the price is going to be advanced 
shortly. We will not be able to accept orders 
at this price for much longer. 

Page Three 

Sell Super- Sixes for Christmas Presents. 

Digitized by 



Homely Happenings in the Hudson Family 

Business in Washington is away above 
normal. The Semmes Motor Car Com- 
pany, Hudson distributors, report that there 
is a strong demand for closed cars, probably 
due to the influx of the "One Dollar a Year" 
men and others who have moved to Washing- 
ton to take up some activity during the War. 

Hudson enjoys prestige in Lancaster, Pa., 
not equalled by any other car. D. W. 
Ranck, Hudson dealer, leads all others in the 
city in volume of business and character of 
customers. Here Hudsons will be found 
garaged with imported and higher priced 
cars. Late m the fall the Hudson sales had 
totaled over 55. Cadillac had sold but 18. 

Dad and three sons comprise the selling 
organization of the Hudson dealer in West 
Chester, Pa. Norris B. Slack & Son, whose 
firm name might indicate that business might 
not be particularly good, had up to the first 
of November,' enjoyed their best season, and 
deliveries exceeded those, of 1916 by a good 

Truck farmers are buying Hudsons. They 
can be counted in along with the other 
tillers of the soil who have reaped big harvests 
this year. Fenton L. Sayre, Hudson dealer 
at Pitman, N. J., is in the very heart of a 
great truck farming community. This has 
been his best season, for the cabbage and 
radish growers have had more money than 

Sheriff sells cars. J. B. Fleetwood, Hudson 
dealer at Mt. Holly, N. J., is the sheriff. 
His sales headquarters are in the County Jail. 
Needless to say he is well known throughout 
the territory, although there is a possibility 
some prospects might be reticent about com- 
ing to look over a new car. 

"Conditions in Denver were never so pros- 
perous," reports the Tom Botterill Auto- 
mobile Company. "There is plenty of money. 
Farmers and cattlemen are veritably rolling 
in it. The Wyoming oil fields are booming." 

"Triangle Letters should be used regu- 
larly," advises the Hudson Brace Motor 
Company in their weekly sales letter to deal- 
ers. The Diamond Motor Company, of St. 
Joseph, Mo., has already been able to trace 
several actual sales to prospects solicited 
through these sales letters. 

Hudson Limousines are not limited to the 
boulevards. That was demonstrated re- 
cently when at the first annual convention of 
"Mountaineers," sixteen visitors of Harold 
L. Arnold, of Los Angeles, made the trip up 
over steep, rocky mountain roads and through 
the narrow defiles and passes in three Hudson 
Super-Six limousines. 

"Over there" are lots of Hudsons, writes 
Harlan H. Hannaford, formerly salesman 
of the Used Car Department of The Henley- 
Kimball Company, of Portland, Maine, and 
now a seaman on the U. S. "Dixie" in foreign 
waters, in a letter to C. G. Abbott, of Port- 
land. "I see a lot of Hudsons, and the ones 
running them would not exchange them for 
any car built. They run the Super-Six from 
daylight until dark, and they will trim any- 
thing on the road. Even I was surprised by 
their performances." 

Begging Your Pardon, B. M. Taylor is the 
wholesale manager of the H. O. Harrison 
Company, and not the sales manager, as 
previously announced in the TRIANGLE. 
F. M. Phelps still continues as sales manager. 

Hudson Stage Coaches are operated on an 
automobile mail stage line between Ros- 
well and Carrizozo, New Mexico, a distance 
of approximately 110 miles. The Hudsons 
are operated by the Roswell Auto Company, 
and late in December two more Super-Sixes 

were added to the fleet. The cars cross a 
spur of the Rocky Mountains at an elevation 
of 10,000 feet, carrying many passengers and 
all the mail for the community. 

A banker's choice for an investment was 
three new Hudson phaetons. James Black, 
of the Black-Frazier Company, of Charles- 
ton, S. C, tells us that it is the banker's idea 
to hold the cars until spring, when he plans 
to sell them at a big profit, believing that all 
used cars will be very scarce and hard to get. 

Conditions in Charleston, S. C. are con- 
siderably above normal with three large 
military training camps, having a total pop- 
ulation of 90,000 soldiers, located within three 
miles of the city. The military population is 
greater than the population of Charleston 
itself. Officers and soldiers are buying not 
only used cars but many new cars as well. 

Great Grandmother drives the car. Fre- 
quently we hear of octogenerians riding in 
Hudsons and enjoying this means of trans- 
portation, but it is seldom that we hear of the 
great grandmother being the only one of the 
family who can drive. That is the case in 
Lincoln, Nebraska, where a Mrs. W. V. 
Blackmore drives a Super-Six. It is her 
pleasure to invite members of the other three 
generations for a ride in the Hudson, she 
being the only one in the four who can drive. 
She recently returned from Indianapolis and 
Chicago, driving the car herself all the way. 

Toothless Marvels this year, according to 
"Automobile Topics," are to be ruled out 
of the Chicago and New York Shows. All 
exhibitors will be at least a year old. 

Superstitious Super-Six owners applying 

for their new automobile licenses should be 

guided by some of the requests that come 

into the offices of some of the various Secre- 

taries of State. In Minnesota, for example, 
the widow of the owner of the late Dan 
Patch, asked for license 155, which represents 
the best mark made by that horse. The Sec- 
retary of State himself took out license num- 
ber 703, because that was the vote he received 
in the Republican Convention. A St. Paul 
merchant took out number 23, figuring that 
it might protect him from superstitious 
thieves. What was your reason? 

Door to door salesmen are being employed 
by one automobile retail dealer to interest 
prospects who would never enter a salesroom. 
The sale of a car to an Italian laborer is re- 
ported. When the check for payment was 
made it was necessary for the salesman to 
write the check and get the purchaser to sign 
it. The check stub showed that he still had 
over $7000 in the bank. 

Conditions in Canada are apparently ex- 
cellent according to reports that come from 
Winnipeg. The total value of field crops for 
1917 is $1,089,678,000 as compared with 
$883,494,900 in 1916 and $225,370,600 in 
1915. Some indication of the tremendous 
wealth that has accrued in the Dominion is 
evidenced by the subscription to the recent 
Victory Loan, when $306,000,000 was sub- 

"Lights Out", say the Gomery - Schwartz 
Motor Car Company, of Philadelphia. 
They have met the request of the Govern- 
ment to conserve fuel by extinguishing elec- 
tric sign lights at 11 o'clock at night during 
the period of the war. 

Harry Twitchell is the new sales boss of the 
John Doran Co., at Spokane, Washington. 
He steps into the place left by Harry Heyl- 
man who recently resigned to accept a com- 
mission as captain in the quartermasters' 

Harrison Had Not Even Seen the New 
Touring Limousine When He Got This 

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sr NewYork Oct 19th 17 
? M Phelps Esq, 

c/o H Harrison Oo, 


Please enter order for Hudson new touring limousine model body 
Hungarian blue upholstery number eleven eighty three slip covers for 
rear compartment laidlaw vogue number fifty twenty. earliest possible 

Horace L. Hill Jr: 

The sale of the first Hudson Touring Limousine in San Francisco was made by wire. Horace L. Hill, 
Jr., saw the first car shipped to New York and ordered one even before the H. O. Harrison Company 
had received their first car or the photographs of it. Mr. Hill, a man of prominence and wealth 
in San Francisco now has four Super-Sixes in his garage — a roadster, a speedster, a sedan, and the 
touring limousine. The acquisition of the latter marked the purchase of his eighth Hudson. Pre- 
vious to this he had been the owner of several higher priced cars, a Pierce-Arrow, Mercer 
and Simplex. 

Page Four 

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Last year we called this popular Hudson model the Speedster. That 
name still properly describes it, for it still possesses that quality. The 
name, unfortunately, seemed to limit the car to those interested in a fast 
car, and so this year we call it the Four-Passenger Phaeton. 

There is no need to emphasize speed in any one model of the Hudson. 
Any Hudson dealer knows what the Super-Six will do. Even the limousine, 
a type which is generally thought of as sluggish in other makes of cars, is 
as lively and speedy in the Hudson as any one would want. 

There are several changes in the Four-Passenger Phaeton this year. The 
lines, especially in the back, are squarer. They add greatly to the appear- 
ance of this model. The car is finished in a deep olive green. The 
wheel size is 33 x 4}^. 

I Homely Happenings in the Hudson Family 

Irving Segwalt, whose telephone voice is 
better known to Hudson distributors than 
any other person at the home of the Super - 
Six, is basking in the sunshine in tropical 
Florida. "Seg" is convalescing from a recent 
illness and he doesn't expect to be back at his 
desk until after the bear sees his shadow and 
the March winds cease their bluster. He can 
be found by the postman at 341 North 
Eighth St., St. Petersburg, Fla. 

Some ditch : Those were the words used, we 
have it on good authority, by two well 
known members of the Hudson family as 
they clambered out of a dusty, mud begrimed 
Super-Six and gazed with awe and solemnity 
into the impressive depths of the Grand 
Canyon of Arizona one day last week. It was 
one of the points of interest on the itinery 
of Frank Busby, of the Louis Geyler Co., 
Chicago, and G. W. Jones, Hudson distribu- 
tor at Des Moines, who with their families 
are making a Super-Six trip to California. 

Beat the undertaker. That is the slogan 
of A. Kingman Moore, Hudson dealer at 
Macon, Ga. Recently Mr. Moore was advised 
that a certain individual had died in Macon 
leaving considerable life insurance. Dealer 
Moore however, reported that he had sold 
the late citizen a Super-Six several months 

Philadelphia will hold its annual Automo- 
bile show in the Wanamaker Garage 
Building, January 11-19. The show com- 
mittee, of which J. E. Gomery, of the Gomery 
Schwartz Motor Car Company, is Secretary, 
was at a loss to know where to hold the show, 
when Rodman Wanamaker, of the Philadel- 
phia Press and Evening Telegraph offered 
the use of his building, with its 72,000 square 
feet of floor space. 

Sixteen Hundred Dollars for a second hand 
Super-Six that had been run over 9,000 
miles. That was the price paid by a man in 
Shreveport, La., one day last week. 

Have you a Millionaire in your midst? 
According to government tax returns at 
least 46 of the 48 states can boast of one 
millionaire and the same is true of Alaska, 
Hawaii, the District of Columbia, and the 
Philippines. There are ten Americans who 
possess fortunes exceeding $125,000,000; 
with incomes of $5,000,000 or more. 

Have you such a record? Much valuable 
time is lost in a stockroom and in the 
average garage by the misplacing of small 
articles and parts. They can never be found 
at the moment needed. There is a lesson in 
efficiency in the baggage report of the South- 
ern Pacific Railroad for 1916. During that 
year 5,279,155 pieces of baggage were 
handled of every conceivable kind, weight 
and description, and in the 12 months only 
30 pieces were lost. 

Selling closed cars was a rather dubious 
proposition in Syracuse, N. Y. two years 
ago. There did not seem to be a market or 
any prospects of one. Now since the first of 
December the Stowell Motor Car Co., Inc. 
has had five of the new touring limousines 
and a sedan. All sold but one. 

What is distance in a Hudson? In a St. 
Louis newspaper we read that J. E. Pulver, 
a banker of Billings, Mont., stopped over in 
the city for a few days en route to Detroit 
to get a winter top for his Super-Six phaeton. 
Little journeys from Montana to Detroit by 
automobile are a pleasure if the car is a 

Booth Tarkington, the famous author, has 
just bought his second Hudson Super-Six. 


* Eight Thousand * 

* New Millionaires * 

IF anyone happens to entertain 
fears that there will be no one in 

the country to buy motor cars in 
large numbers during the next year, 
he needs only to look at the statement 
for 1917 of the United States Com- 
missioner of Internal Revenue to see 
how far wrong is his belief. 

By reckoning the reported income 
as four per cent of the owners' wealth 
we find that there are now 22,696 
millionaires in the United States, 
nearly 8,000 more than last year. 

Since it would be impossible for 
almost 8,000 individuals to boost their 
incomes into the millionaire class 
without at the same time other thous- 
ands increasing their wealth a pro- 
portionate amount, it is seen just 
what possibilities there are in this 
great country for a continuance of all 
essential businesses. No business is 
more essential than that of transpor- 
tation, and transportation can not be 
carried on without the aid of the 
passenger car. 

In Norway there is a publication devoted 
entirely to the interest of automobiles. It is 
called, "Motor." In the current issue the 
Hudson distributor in Stockholm has secured 
three full pages, Saturday Evening Post size, 
of publicity. Hudson s are well known in 

Canada bought 100,000 new automobiles in 
1917 an increase of 85 ( c over the normal 
increase of 1913 and 1914. These figures 
represent almost five times as many as were 
sold in 1914, the year the war broke out. 
Canadian automobile imports for the past six 
years amount to a total of $40,634,125. 

Super-Six is at Home 

Among the Giants 

A flkrry 




We sort of felt right at home among these forest 
giants, centuries old," writes a famous Super- 
Six owner who recently made a trip through 
the great redwood forests of California. Some 
idea of the size of these trees can be obtained 
by comparing them with the Super-Six Sedan 
that stands alongside of one of them, almost 
toylike in its appearance, but a giant, too, 
in every sense of the meaning of the word. 

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The Sun Never Sets on the Hudson 

HUDSON satisfied owners encircle the globe, mem- 
bers of royal families, nations' executives, prominent 
men and women in practically every country 
where motor cars are sold own Hudsons. The export 
department of the Hudson Motor Car Company is an 
interesting place. Here daily come letters from all the 
distant points of the earth — letters from far-off 
Australasia, from quaint Japan, Java, mysterious India, 

the flourishing states of South Africa and South America. 
Letters, not from the curious, but from Hudson dealers, 
for in every country where motor cars are and can be sold 
today you will find a Hudson dealer. This map with 
the Hudson distributors outside of the United States of 
America, indicated by small red Hudson triangles, indi- 
cate where Hudsons are sold and where many of the 50,000 
Hudson Super-Sixes are in use. 

Our Own Efficiency 

WE have heard of the efficiency of one 
nation until it has become fairly 
obnoxious. But Americans in the 
rank and file of our own army are developing 
a great degree of efficiency themselves, which 
is of a more pleasing variety. 

The censor noticed one day that a soldier 
was writing more than his share of letters to 
the folks back home. He gathered together 
six of his letters and found them to as many 
heartbroken damsels, with not a single 
change in sentence, word or comma, excepting 
the heading, and that even that did not vary 
in any degree of intensity, the name alone 
being the only difference. Had he been so 
fortunate as to have selected six Minnies or 
six Jennies to write to, even this change 
would not have been necessary. 

It is this sort of efficiency in writing that 
Hudson has been trying to build up in its 
advertising copy. Quite frequently we have 
letters from those who want to run advertise- 
ments of their own with the idea of adding a 
little local color. They feel that the copy 
written by Hudson cannot cover the particu- 
lar conditions that confront them. 

Hudson has studied all of these conditions, 
and the copy that goes out is so written as to 
be practically universal in its appeal, and yet 
not so general as to lose its effectiveness. 

The Crown Prince of Sweden 

Entering His New Hudson 

for the First Time 

How Disinterested Parties 

Classify Hudson in Canada 

The cars most desired in Canada at the 
beginning of 1917 according to a compre- 
hensive survey of the automobile situation 
made by Everywoman's World, were as 
follows : 
















Pierce -Arrow 



Readers of the TRIANGLE will be interested in 
this photograph. It is seldom that we are 
able to publish pictures of the many noted 
owners of Hudsons because of the inability to 
secure them. In this case a photographer 
who was "on the job" snapped the Crown 
Prince of Sweden just as he was entering his 
new Hudson Town Car Landau for the first 

Note how high Hudson stands in this list 
as compared with other cars in the Hudson 
price class. 

Among the nations of the world Canada 
now holds third place in the number of auto- 
mobiles out. Canada has been increasing 
her consumption of motor cars of both the 
pleasure and commercial type at about the 
rate of 30 c ' c in the past several years. 

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The New Springs in Hudson Cushions — How They 
Insure Greater Riding Comfort 

Important facts that every Hudson Salesman should know 

THE adoption of a new type of springs 
in Hudson seat cushions is another 
distinct improvement in Hudson de- 
sign. It means greater riding comfort, an 
important feature in the mind of any motorist 
whether he be an owner or a prospective 

The principle of this spring construction, 
which we describe here for the benefit of 
Hudson salesmen so that they may in turn 
transmit it to any interested owner is gener- 
ally referred to as the "six in one" principle. 
We might go so far as to call it the "Super- 
Six spring." 

The average old style rear cushion has 
thirty-six large, stiff, steel springs, anchored 
to a base, and tied at the tops, each spring 
thus being affected by the action of the 
others. This tied mass was covered with 
a thick mat of curled hair to take up the 
lesser shocks. The big springs were sup- 
posed to take up the jolts. The result was 
a stiff, hard-riding cushion action in the 
springs, requiring an excessive load or shock 
to bring the springs into action. 

The ordinary road, with its multiplicity 
of small jolts and unevennesses which do 
not bring chassis springs into action, natur- 
ally produce vibration in the human body. 
No wonder that any sort of ride tires a 
constitution less rugged than the steel frame 
of the car. 

Like Sitting in a Chair. 

In the new Super-Six idea the work of 
the chassis springs is supplemented be- 
tween the stiff shocks and the body is an 
evenly distributed cushion of fine springs 
so arranged in canvas pockets as to make 
what you would call a "nest." These finer 
springs take up the lesser jolts, and give the 
same ease and restful comfort in sitting in 
an automobile that you find in a finely up- 
holstered chair, or a mattress. 

Six springs do the work of one of the old 
type, making possible the use of lighter, finer- 
grained, more resilient, and longer-lived steel 
in the springs. The even distribution of 
the load carried on the individual nest ex- 
plains the higher degree of shock absorption 
possible in this cushion spring construction. 

The action in the cushions comes in the 

springs. There is just sufficient padding 
of felt or hair to take the harshness of metallic 
contact off the body. The realization of 
comfort comes only after one had ridden 
in a Hudson with this type of upholstery. 

The springs in the new Hudsons are nested. 
Each spring is enclosed in a pocket of canvas, 
and by the nesting method their permanency 
of position is assured. 

Real Solid Comfort. 

The springs are not tied, but instead are 
grouped, or nested. They form what we 
might call the core of the upholstery. Then 

On Hudson springs you sit just as comfortably 
as in the deep luxurious seclusion of your 
favorite chair. 

they are overlaid with a thick padding ma- 
terial, and covered with the genuine leather 
that is used in all Hudsons. Hudson uphol- 
stery brings the motorists the same luxury 
that is found in fine overstuffed chairs and 

The individualized back support that is 
found in these Hudson springs provides real 
comfort. The necessary support to every 
angle of the body completes the lounge -like 
effect so essential to real and complete body 

The same distribution of body area against 
individualized cushion springs holds good 
in the back cushion as well as it does in the 
seat, so that you do not get the "pitching 
forward" effect where a greater hulk of 
weight forces itself into the cushion next to 
you, over-balancing your lighter weight. 
There is no sympathy of action between 
the springs. Each and every one is individual 
in its own action and is uninfluenced by the 
other. Each is acted upon only by the body 
projection put against it. Unless you find 
comfort in sitting and reclining on the 
cushions of an idle car, you will find no com- 
fort, and only an added recoil shock when 
the car is in motion and the chassis springs 
begin to take up the shocks of the road. 

This is the fault in the old type of up- 

Now Driver Can Rest. 

The old idea of having a necessary amount 
of discomfort in the driver's seat in order 
to keep the mentality alert for driving action, 
has ceased to be, as a result of modern motor 
car mechanics. 

You undoubtedly recall the necessity of 
shifting the position of your legs and 
straightening them out, due to the leg tire, 
all of which was directly the result of their 
not being supported just behind the knees. 

In the Hudson seat, you sit down into the 
cushion, and the springs on the front edge 
of the cushion conform to the position of 
the body, giving that support which com- 
pletely does away with the old time driver's 
disease called "leg fag." Supported muscles 
do not tire in unusual action. Hudson 
upholstery conforms to every position of the 
body, giving ample support, yet yielding to 
every muscle action, as brought about by 
the pushing down of the clutch pedal to 
shift gears, the applying of the brake, etc. 
Now with the new type of cushions the old 
dread of riding in the back seat alone on 
account of being tossed out of the car is a 
thing of the past. Hudson spring con- 
struction plus Hudson upholstery individual- 
izes and distributes the weight over a com- 
plete nest of springs so as to give perfect 
body comfort no matter how unbalanced the 
weight of the different passengers. 

The cushion springs in the Hudson are individualized. The 250 pound 

man rides only on his series of springs, and the 115 pound woman 

only on hers, neither of them being influenced by the other. 

This shows how the springs are staggered in the grouping. The canvas 

pocket prevents the springs from crawling out of place 

and becoming entangled with each other. 

LMgiifzea oy vjv/v/ylv 




Our Production Outlook for 1918 

Important That Distributors, Dealers and Salesmen Understand the Situation 

WE received a telegram from an eastern distributor 
one day last week instructing a discontinuance of 
express shipments of cars of a certain model. 

Thinking that we might not understand his instructions 
he called up on the telephone to further emphasize his 

And then it was that he awakened to a condition that 
we had told him of, but because its import had not yet 
made itself acute in his case he did not appreciate it. 

We told him it would be impossible to ship him any- 
thing by either freight or express until embargoes were 

How many dealers realize that situation as it affects 

The weak link in the operations of the government just 
now is shipping. 

Thousands of freight cars are bottled up or otherwise 
held in freight yards waiting to be unloaded. But where 
to unload them is the problem. Heavy snows have delayed 
the operation of the railroads so much that week before 
last, according to reports, the movement of freight was 
but 30 per cent of normal. 

The pooling of the operation of railroads is taking all 
the unused freight cars from Western roads. 

Most of the heavy shipments are made from the West to 
the Eastern seaboard. The cars which go East ladened 
with food stuffs and munitions are loaded with merchan- 
dise from the Eastern factories and sent West — when the 
goods are going to the point where the freight car is 
needed to carry another important shipment back to 
ocean shipping ports. 

Such important essentials as sugar have been kept back 
from delivery to Eastern points. Great sections of the 
country has for weeks been threatened by a coal shortage 
that has resulted in shutting down factories, the dim- 
ming of electric signs and in much suffering in many 
places. In Detroit it has not been an uncommon sight to 
see coal treasured in bushel bags being transported to 
homes in limousines. 

The freight situation has grown so acute that now even 
express cars are not obtainable for automobile shipments. 
The express companies are permitted to furnish their cars 
only for less than car load sizes. That was the situation 
when we had the conversation with the Hudson distribu- 
tor above referred to. 

Plans for the delivery of show cars for the National 
Automobile Show are not fully assured. Some companies 
have even investigated the expediency of shipping to 
Southern ports with the intention of reshipping by boat to 
New York City. But they found that impossible since 
shipping facilities in coastwise vessels are not obtainable. 

As the freight cars of the West find their way into 
service on the Eastern lines, that is into the territory 
East of Chicago and North of Washington, it will drain 
the Western roads of much of their equipment. 

The problem presents an uncertainty to the automobile 

It forces a production curtailment regardless of any 
other influences that might also interfere, such as coal 
shortage, labor scarcity and the use of certain plant 
facilities by the government for war business. 

There is but one chance for the dealer to assure himself 
of cars. It is not a very promising one. It depends upon the 
chance shipments which may be made from time to time 
because of the opportunity to get a freight car. It is 
not a time when any of us can be particular about the 
kind of cars we will have our automobile shipped in. It 
is not a safe time to say "I'll wait a little while and when 
matters readjust themselves and the freight congestion 
is relieved I'll then take in my supply." 

Production of war materials is growing each month. 
The load is getting heavier every day. More freight cars 
are being required to meet their needs. There is no early 
relief in sight through an easing of freight car demand. 

No one questions the demand that we shall have for 
motor cars this spring. 

The very curtailment of railroad facilities will make the 
need for motor cars all the greater. Now that there have 
been official assurances that there is a sufficiency of gaso- 
line there is no hesitancy in the market on that score. So 
every dealer will have need for all the cars he can get and 
even then he will likely meet a situation of over-demand. 
The problem, more severe than it has ever been felt, will 
be in obtaining cars to deliver. The sales will not be 
among the dealers' worries this year. 

But meeting expenses and making a profit will be, and 
that can be solved only by having cars to deliver. The 
profits come only from sales that can be delivered. 

Review this situation carefully. Your entire season's 
experience will probably rest upon the plans you make 

A chance car that might be used to ship some automo- 
biles might fall into our hands at any time. The number 
will never be large while present conditions obtain. Our 
suggestion is that you — the Distributor — authorize us to 
ship you anything we can whenever we can. -And as for 
you — the Dealer — we urge you to tell your Distributor 
right now that if you are going to stay in the motor car 
business you must be assured of getting automobiles. 
We think you should tell him to deliver cars to you as 
soon as he can. 

And you Salesmen, you too have a deep interest at 
stake. Your income depends upon the cars you can deliver. 
We urge you to bring this article to the attention of your 

The threatened decrease in motor car production is 
more imminent than ever, not because we are to be pre- 
vented from making cars because of government order, 
but because of the same fact that today has caused many 
factories to close and thousands of homes to be without 
coal — the shortage of freight facilities. 

See Next Week's Triangle for Company Announcement Concerning 
War Order Policy and Financial Statement for Past Fiscal Year 


Digitized by 


New York Automobile Show 

Grand Central Palace — January 5 to 12 Inclusive 

THE 1918 New York Automobile Show will be held in the Grand Central 
Palace, beginning Saturday, January the 5th at 2 P. M. and continuing 
until January 12th inclusive. 

The Hudson Motor Car Company will have its usual exhibit at the Show. 
Hudson offices for the convenience of dealers and distributors will be main- 
tained in the Hotel Biltmore during the Show. The offices at the Biltmore 
will be open from 10 A. M. until 12:30 A. M., and from 2 P. M. to 5 P. M. 
every day during the Show, and members of the Advertising, Sales and Service 
Departments will be at the office during these hours. 

All factory business, because of the tremendous crowds at Grand Central 
Palace, should be transacted at the office at the Biltmore. A representa- 
tive of the Sales Department will be at the exhibit at all times and make 
appointments with any of the officials or factory representatives. 

All Hudson dealers and distributors planning to attend the Show should 
advise the Sales Department. 

Mail or telegrams may be addressed in your name, c/o Hudson Motor Car 
Company, Hotel Biltmore, New York City. A stenographer will be at your 

The National Automobile Chamber of Commerce Show Committee has 
sent tickets to every Hudson dealer. If these have not been received, you 
should communicate at once with the National Automobile Chamber of 
Commerce at No. 7 East 42nd Street, New York City. No passes will be 
issued at the Show. 

Villa Kills General To Get a 
Super-Six To Drive. 

Panco Villa in a Hudson Super-Six is 
headed for Juarez, Mexico, to capture the 
border town. 

The story of how the wily Villa captured 
the Super-Six and made it his official car is an 
interesting one. Last November in "The 
Triangle" we published a picture of General 
Edurado Guillermo Chavez in his new 
Hudson Super-Six phaeton, and stated at the 
time that the General was about to penetrate 
the mountain ranges and capture Villa. 

Like many another soldier the General 

decided not to start to war until he had 
become a benedict and accordingly, after 
leaving Juarez, he started for a small town 
in the state of Sonora, Mexico, to get married. 
En route Villa upset his plans by placing a 
bomb on the railway track. When the General 
alighted from his coach to view the damage, 
he was promptly shot and killed by Villa, 
and the new Super -Six taken over by the 

Henry C. Clifton, of the Lone Star Motor 
Company, of El Paso, Texas, who sent us the 
story says that when Villa comes to Juarez 
just across from El Paso, he will go over and 
get his picture in the Super-Six. We have 
written Henry that we would rather have 
Villa than the picture. 

Hudson Fights Fires in Far Away Chile 

Hudson Carries Oregon 
By a Large Majority 

What Other States Have Done As Well? 
Let's Hear From You 

HUDSON leads by a comfortable margin 
all sales both in Portland and in the 
state of Oregon for the past twelve 

Records just issued by the state for the 
year beginning with December 1, 1916, and 
ending December 1, 1917, show just how 
thoroughly the C. L. Boss Automobile Com- 
pany, of Portland, have put the Hudson on 
the map in Oregon. 

In the state, outside of Portland, the sales 
of the leading cars were as follows: 

Make of car Number sold 

Hudson 237 

Chandler 121 

Franklin 117 

Cadillac 92 

Cole , 59 

Marmon 27 

Packard 24 

Haynes 22 

Winton 20 

Pierce-Arrow 13 

National 8 

White 6 

Locomobile 2 

In Portland the retail sales for the twelve 
months, as shown by the state records were: 
Make of car Number sold 

Hudson 105 

Cadillac 38 

Chandler 62 

Packard 14 

Pierce-Arrow 13 

Chalmers 34 

Paige 36 

Franklin 53 

Oldsmobile 63 

Mitchell 65 

Hupmobile 56 

Marmon 16 

Reo 45 

Cole 28 

Winton 21 

Haynes 9 

Kissel Kar 18 

Oakland 70 

Saxon 72 

Studebaker 150 

Buick 205 

New Catalog On the Press 

The new Hudson catalog, the most attrac- 
tive one ever issued, is now on the press and 
shipments will start shortly. Every Hudson 
mcdel is shown and the illustrations reveal 
all the beauty and new talking points of 
the 1918 series. 

Show publicity is also ready for all dealers 
and distributors. If you have not already 
sent in the date of your automobile show do 
so at once. 

Fifth Fire Brigade — a Hudson Super-Six. ThU company has earned the reputation of getting 
to the fire far in advance of every other piece of equipment in this South American city. 

Page Two 

Hudson Dealer Dies 

Big, jovial Bill 
Rose, of Greensburg, 
is dead. The end 
came suddenly fol- 
lowing an illness with 
pneumonia of only a 
few days. Rose sold 
Hudsons for many 
years, and was one of 
the oldest members 
of the Hudson family. 
He will be missed by 
all who knew and 
enjoyed his big heart- 
ed. genial ways. wa>. H. R«e 

Digitized by 



Sells Car On Contract; 
Stolen Next Day — No 
Switch Key— Who Pays? 

ONE Hudson distributor had an exper- 
ience last week that cost him several 
hundreds of dollars. In it there is a 
lesson for other Hudson distributors and 
dealers who might make the same mistake. 

This distributor delivered a new Hudson 
Super-Six cabriolet on a Friday night. It was 
sold on the regulation contract basis, and 
according to the contract the title of the car 
was vested in the distributor until the car was 
fully paid for. 

The distributor carried the regulation 
insurance. The car was stolen Saturday morn- 
ing. The man who had taken possession of it 
Friday night had it insured for $1000. He 
came to the distributor at once, arguing 
that inasmuch as he did not have the title 
to the car, the distributor would have to 
stand the loss. But the distributor showed 
such was not the case and furthermore the 
insurance company that had handled the 
distributor's policy claimed that when the car 
left the distributor's hands their policy 
became void. 

Then when the owner found that he could 
not collect from the distributor, he came 
back with the further argument that the car 
was not complete when delivered to him, that 
the switch key was missing, and, therefore 
he would bring suit. 

In order to avoid a law suit the distributor 
agreed to stand one-half of the loss between 
the $1000 collected from the insurance com- 
pany and the actual cost price of the car. 

This incident may sound far-fetched, and 
like one that is not at all probable to happen, 
but such things do frequently happen. Dis- 
tributors and dealers should always be on the 
alert and watch for such possible technicali- 

In this instance the negligence in not 
including the switch key made it possible for 
the buyer to have grounds for a suit. 

Sandwiched in among the sporting items 
of the Evanston, Illinois, "News Index" is 
the following: "Hon. Sherland has a Hudson 
coupe that has traveled 38000 miles and is 
still going strong." 

Hudson Wins — But Where is Other Contender 

The Star Garage Company, of Erie, Pa., became- contributors to the "Triangle" this 
week. In sending us the above photograph taken last summer they mentioned that 
it is of a race between a Hudson and a Buick in which the Hudson won. No Buick 
is in sight. We presume it is far in the rear on the back stretch. The photograph 
below shows their up-to-date sales room, an unusually attractive window. The 
lighting effects are excellent. 

Two more white, brass rail, service cars 
have been added to the Service Depart- 
ment of the Hudson-Phillips Motor Car 
Company of St. Louis. 

The Hudson Takes the Highroad — 

First Super-Six Delivered in One 
State Has Gone 21,298 Miles 

The first Super-Six delivered by the Tom 
Botterill Company, of Salt Lake City, Utah, 
went to the Ogden dealer, L. L. Hains, who in 
turn sold it to Albert Scowcroft on March 
29, 1916. 

To date the car has been driven 21,298 
miles. Mr. Scowcroft has kept an accurate 
account of the gasoline consumption, and his 
average has been 15 miles to the gallon. The 
car was originally equipped with cord tires, 
and the original set of casings were driven a 
little over eleven thousand miles. They were 
then re-treaded and each one of the four 
finished between fifteen and sixteen thousand 

The sum total of new parts is one valve, 
lifter and guide; a set of spring bushings; one 
rear spring top leaf, one new storage battery 
and labor charges to install these parts. 

Mr. Scowcroft refuses to consider anything 
less than twelve hundred dollars for his car 
at the present time. 

It was not for the excitement of it, although it was a bit exciting, that a Hudson Super-Six crossed 
on the trestle of a railroad "somewhere in the west*' to escape a madly rushing river that had 
broken away and was overflowing the highways and byways. We have the assurance of the driver 
that it was worth trying— once. 

Page Three 

Just Be Patient and 

You WU1 Get Yours 

Illustrations for newspaper use 
of seven of the new Hudson models 
have been prepared and proof 
sheets of two sizes of cuts of each 
model are being sent to all Hudson 
distributors and dealers this week. 

Digitized by 



Homely Happenings in the Hudson Family 

First Sells the Mayor. H. G. Reif, Hudson 
dealer at Leavenworth, Kansas, believed 
that Leavenworth needed a limousine on the 
. streets to complete the town, so he bought 
one from Hal Brace and picked out the mayor 
as the logical prospect, not because the 
mayor wanted a car but because Reif believed 
that he needed it. On the first disagreeable 
day a properly costumed driver was put at 
the wheel; the mayor called on and the sale 

Front! Every well-known San Francisco 
hotel doorman was photographed "at 
attention" beside some type of a Hudson car, 
and the photographs together with a short 
sketch were used in an eight column spread 
in the San Francisco "Chronicle" this month, 
one of the unique methods H. O. Harrison 
has of getting publicity. The idea could be 
used by other Hudson distributors in many 
large cities. 

7,061 miles at a cost of $99.46. F. A.Tauscher, 
prominent Portland business man, sent 
in these figures to C. L. Automobile Company, 
Hudson distributors at Portland, Oregon. 
"My total expenses for the whole season 
were $84.21 for gasoline, $12.20 for lubricat- 
ing oil, $1.20 for grease, $1.20 for waste and 
65 cents for soap, which makes a total of 
$99.46. My mileage for the first 3000 miles 
was 17.3 miles to the gallon of gasoline. Up 
to this time I have run my Super 7061 miles 
on just 401 gallons of gasoline, which gives 
me just a little better than 17.5 miles to the 
gallon. I have had no repairs on my car 
except that I bought an extra large grease cup 
for the clutch collar, which cost me only 

All hands to the rescue — was the quick, 
curt command that went out from the 
driver's seat of a Hudson Super-Six when, in 
attempting to ford a stream, the car was 
lifted by the current and started down the 
stream. The incident happened in India and 
was reported to the TRIANGLE by the 
Bombay Cycle and Motor Agency at Lahore. 
On the 25th of September a Hudson left 
Eminabad, India, for Lahore, 34 miles away. 
Five miles from the destination the car en- 
countered heavy floods and but for the lack 
of petrol the driver would have turned back. 
He did not know his Super-Six. When the 
heavy current started to lift the car off the 
road, the passengers got out and by great 
effort succeeded in holding the car down. 
The high water mark showed that seven 
inches of water were in the rear compartment. 
It was necessary to clean the magneto and the 
crank case but the engine was as dry as ever. 
"No other car," says the writer, "could have 
forded the stream as did the Hudson." 

Home Ties. The usual number were received 
this year. The war only seemed to increase 
the sardonic efforts of some of the designers 
of men's neckties. We often wonder if the 
men who pattern the varigated effects that 
adorn the tie racks in most stores at Christ- 
mas time would wear them themselves. Some 
one must sit back and give vent to hearty 
chuckles on Christmas morn when he thinks 
of the damage he has done with his Christmas 

David Harum had nothing on this Hudson 
dealer. Imagine if you can, starting out 
with two brand new, shiny Super-Sixes and 
returning with a used car or two, a large roll 
of bills and the title to the village blacksmith 
shop. C. H. Taber, of the Rose Motor Com- 
pany of Dallas, Texas, tells the story of one of 
their dealers in western Texas who had heard 
of two brothers in the market for two cars. 
Their brotherly affection demanded that they 
buy the same make of car. "Nothing can 
be more simple," quoth the Hudson dealer. 
"I have but two Hudsons left to sell, and they 
are my logical market." He started out for the 
country town that held his prospects. It was 
a cross roads village with a grocery store and 
a blacksmith shop, one brother the proprietor 
of one, the other of the latter. When the 
demonstration was finished, they had the 
Hudsons, and the dealer had two used Saxons 
and a blacksmith shop on his. hands. Not 
daunted the young David Haru/ni pressed on. 
The Saxons he traded for Fords, the Fords for 
more Fords, and later the shop, in which the 
village smithy stood, for cash. When he had 
finally traded to his heart's content, the two 
Hudson phaetons had netted him just $1850 

Growing: The Lone Star Motor Company, 
El Paso, Texas, is moving into a large 
four-story sales and service building the first 
of the year. 

Holiday Crowds of St. Louis were given an 
opportunity to buy used cars. The Hudson - 
Phillips Motor Car Company opened a down 
town used car store especially for Christmas 

Super-Six perambulators. A Tacoma 
woman, Mrs. Ed. A. Rich, calls her Hudson 
an "animated nursery." She says, "It is my 
mechanical nurse girl. It would be impossible 
to get out and take three small children were 
it not for the car. I consider that the auto- 
mobile is one of the greatest aids in bringing 
up children. We have had a car for fifteen 
years, but it has been only in the last year 
that I have driven, and I have never before 
appreciated motoring." 

Your First Super-Six. What became of it? 
Where is it? Frank Botterill, of Salt Lake 
City, has the history of the first one sold in 
Utah, and it is so good that he will write a 
circular letter on it to all his prospects. 

Every Super-Six delivered by the Ogden 
Motor Car Company is still in the original 
owner's hands, notwithstanding frequent 
offers have been made by competitors to 
induce some of the Super-Six owners to dis- 
pose of their cars. 

First place in the Philadelphia Automobile 
Show went to the Gomery -Schwartz Motor 
Car Company, Hudson distributors. J. E. 
Gomery won first choice in exhibition spaces 
by bidding $550.00 for space 31. 

Even If You Don't Read Anything Else 
In This Issue 

Everybody Read This 

WE received a letter a few days 
ago filled with the annoyance 
felt by its author over the 
fact that the factory had failed to 
inform him concerning its advertising 

Every day or two we get similar 
complaints from others concerning 
other departments and their sup- 
posed negligence in keeping the 
dealers informed of matters it is 
vital they should know. 

In practically every case the very 
information asked for has already 
been published in THE TRIANGLE. 
THE TRIANGLE is the weekly 
newspaper of the Hudson Motor Car 
Co. It serves as the medium of dis- 
tribution of all factory and dealer 
information. It contains each week 
the composite thought of all the 
officials of all department managers 
and the news of the factory and from 
the field that should be known by the 
dealers and their salesmen. 

A banquet once a month for all the em- 
ployees is the plan of dealer A. H. Patter- 
son, Stockton, California. The first one was 
held this month. In the long newspaper 
account regarding the banquet that Patter- 
son secured we read that George Lewis, one 
of the Super-Six mechanics, rendered several 
ballads "in his deep rich voice accompanied 
by the Poodle Dog Orchestra." 

Page Four 

Everyone engaged in the distribu- 
tion and sale of Hudson cars must be 
vitally interested in the business. 
Men come to the factory to learn 
about company plans. They want 
to know what the official sentiment 
is on this or that subject. They 
write special letters of inquiries. 
We don't want to discourage such 
visits or such correspondence. But 
much time and expense could be 
saved many a man, and much that 
is important for every one to know 
who makes his living from the sale of 
Hudson cars can be gleaned from a 
consistent reading of THE TRI- 
ANGLE. The publication is pur- 
posely printed in small form to make 
quick reading possible. It will not 
take more than 15 or 20 minutes to 
read everything in it. Who wouldn't 
give over that much time each week 
to a talk with all the factory depart- 
ment heads and the leading dealers 
concerning affairs in which we are all 
so vitally interested? 

If you haven't THE TRIANGLE 
habit and we fail to make the publi- 
cation interesting tell us what we 
can do to make it worth your at- 
tention. We welcome criticism that 
will help more than in welcome 
compliments. Now let's hear from 

Digitized by VjOOQ iC 





We have received orders from Washington for two thousand army trucks and for two thousand 
special transmissions for army tanks. 

The fulfilment of these orders will utilize our factory in a way that will meet the Government's 
needs to the best advantage of our facilities. At the same time it permits us to maintain a rea- 
sonable production of the Hudson Super-Six and thus keep our sales force intact. 

Our sales for the Super-Six during the past two years have totaled 50,000 cars. We plan a 
production of 15,000 cars for the present fiscal year. This is the minimum quantity that our dealers 
will need to meet their requirements. 

Both the Government's and our dealers' interests are thus arranged for without the sacrifice 
of either. The execution of this program of production will call for no special financing beyond 
our usual borrowings. 

This is a subject that should be talked over with your 
banker. Let him read the above statement and discuss 
with him the situation which is going to determine 
whether you are to remain in the automobile business. 

THE statement in italics above, together with the 
financial report for the past fiscal year of the Hudson 
Motor Car Company (printed on page 2), should 
be considered carefully in connection with the announce- 
ment in last week's TRIANGLE concerning the pro- 
duction outlook for 1918. 

Distributors and dealers are now confronted with a 
more serious situation concerning their future in the 
automobile business than ever before. It is not because 
of conditions which might restrict buying or because of 
embargoes against production that we think the concern 
should be felt. 

We have complete faith that the demand for cars 
will be in excess of the number of cars that are to be had 
and that in greater degree than the industry has ever 
known. The billions of dollars that are being spent in 
this country, with its consequent rising tide of prosperity 
to millions of people, is going to create as many desires 
and needs for motor cars as such conditions ever have, 
regardless of the fact that the nation is at war. 

And the curtailment of production which will total 
at least forty per cent under last year's output is going 
to further emphasize the condition of a short market. 

All automobile dealers must look to their source of 
supply or they will not be able to weather the year. If 
tft£y do not get cars to sell they cannot maintain their 
businesses. In the past some manufacturers and many 
dealers have been able to get through with fair profits 
by reason of their having cars which while not being the 
wanted makes, still did find a market because of the 
shortage of the preferred cars. That opportunity does 
not appear to exist this year. 

No industry is more patriotic or more willing to 
sacrifice everything it has to the nation's advantage than 
the automobile makers. But contrary to some popular 
conceptions automobile manufacturing plants are not 
completely desirable for making the things the govern- 
ment needs. Only parts of various plants can at this 

time be advantageously used. It leaves the manu- 
facturers with curtailed facilities and reduced forces of 
skilled workmen. Such portions of their equipments as 
are not needed in government work may proceed in their 
regular way. Companies which build only a small 
portion of their cars are dependent upon parts makers 
who may have to give over such a large proportion of 
their plants to war business that they will not be able to 
take care of the requirements of their automobile manu- 
facturing customers. In such cases, of course, such 
automobile manufacturers will not be able to continue 
their productions upon as large a scale as makers like 
ourselves. It is makers of this type of car who in the 
past have had the second choice cars above referred to. 

With productions of wanted cars cut short and the 
output of the less wanted makes almost entirely stopped, 
it is seen that the dealer who in the past has succeeded 
through the overflow business, is confronted with the 
most serious outlook. 

The labor and freight situation offers the most severe 
obstacle to the manufacturer who has a reasonable portion 
of his plant facilities left to him. In our case we shall 
make cars as fast as we can and will ship them to dis- 
tributors as promptly as freight conditions and they 
themselves will permit. Thus if any further restrictions 
of manufacture should later arise, we will have got as 
far along on our schedule of 15,000 cars as possible. 

We think it the part of wisdom for distributors and 
dealers alike to pursue the same policy with regard to 
their purchases of cars as we have adopted with regard 
to manufacture. The man who has the cars to sell this 
year is the one who will do the business. Not all are going 
to have the forethought to make provision for the con- 
ditions that are immediately before us. They will not 
have the cars that will enable them to meet the expenses 
of continuing. We hope no Hudson distributor or dealer 
will be so unfortunate. The only way of safety is to take 
cars when they can be obtained. 

Digitized by LjOOQ IC 


Financial Report for the Past Year 

[See Story on First Page] 

Certified Pubuc Accountants 




BUJLHCE SHEET. November 30, 1917. 


Cash In banks and on band 
Sight Drafts for Car Shipments 
ttiited States (Liberty) Bonds 

Receivables, Set of Beserres 
Materials and Supplies and Work in Progress, 
at Cost or less 

145.250.00 $1,638,461.66 



Total Current Assets 
Deferred Operating Charges 


Real Estate and Plant, net of Depredation Beserres: 
Real Estate 
Machinery, Toole and Factory Equipment 

Total Assets 


IaTolcee not due, covering Materials and Expenses 

Accrued Accounts and Beserres, including provision 
for full amount of War Excess Profits and 
Income Taxes 

Distributors* Deposits on Sales Contraots 

Total Liabilities and Reserves 

C A P I T A Li 

Capital Stock and Surplus 

7 t 190,040.81 


1.458.163.13 3.681.424.08 




t 8.662.897.34 

We have audited the accounts of the HUDSON MOTOB CAR COMPANY, 
and certify that the above balance sheet, in our opinion, oorrectly 
sets forth the financial condition of the Company at the olose of its 
f local year, November 30, 1917. 

Certified Public Accountants. 

New York, December 29, 1917. 

Where the Most Talked of Car in Australia is Sold 

Ask the Proud Owners" — that is the slogan in red ink that tops the letter head of W. Johnson Co., 
Ltd., distributors for the Hudson in the state of Perth, Australia. And that it is more a creed 
than a slogan is evidenced in the following words of W. Johnson of this firm who says — "the 
Super Six is the most talked of car in the state, if every admirer of the Hudson could put up the 
money, there would be no other car sold in Western Australia. 1 ' This photograph shows the 
salesroom of the company at Perth. 

Page Two 

Homely Happenings \ 
in the Hudson Family | 

Advice — That was the official Christmas gift 
this year of the H. O. Harrison Co., of San 
Francisco. It came in the shape of a letter 
to all Hudson owners giving them all the 
technical information they should know in 
filling out their applications for license tags. 
It replaced the old stereotyped circular letter 
that had been sent out formerly at this season 
of the year to the Hudson owners. 

Uncle Sam has another Hudson racing driver 
for his bird fleet. This time it is Clyde 
Roads, who achieved considerable fame as a 
racing driver in the west. Roads, who lives 
in Visalia, first broke into the limelight as a 
race pilot by driving a Hudson Super-Six 
Special to fourth place in the Grand Prix 
event at Santa Monica during November of 
last year. This was regarded as an excep- 
tional showing for one who was virtually un- 
known as a race driver. The Hudson pilot 
has participated in every race of any conse- 
quence held on the Pacific Coast this year, 
and with one exception finished within the 
money each time. His last race was his most 
unfortunate one. While driving his Super- 
Six at a tremendous pace around the Fresno 
track last September, Roads was run into by 
another driver and overturned. It is con- 
sidered remarkable that he escaped with his 
life. This was the one race he was not among 
the prize winners. 

Twenty-two men from the forces of H. O. 
Harrison Co. have joined the colors. More 
than fifty, per cent of the number have se- 
lected the aviation branch. 

Hudson Racing Teams last year owed no 
small amount of their success to the gen- 
eralship of Arthur J. Hill, the team manager. 
Like Gen. Byng, he planned many a success- 
ful raid into the enemy's territory for the 
Hudson Specials proved to be veritable tanks 
as they swept away everything before them. 
Since the Hudson team disbanded, Mr. Hill 
has been in the service department of the 
company, until January the first, when he 
left to become manager for F. E. Stuyvesant, 
Hudson distributor in Cleveland. 

Not "How are the roads?" but "How is the 
wind?" will be the question asked of Warren 
Anderson, of Sioux City, la., a traveling sales- 
man who proposes to make his trips to forty 
odd various towns in an aeroplane. Anderson, 
who has owned six Hudsons and now drives a 
Super-Six Sedan that averages 500 miles a 
week, carrying five and sometimes six travel- 
ing salesmen and their baggage hopes to at- 
tain even greater efficiency via the air route. 
He has started on a vacation to learn the 
tricks of the birdman and when the war is 
over he will forsake his Hudson for the sky- 
line. He now takes four days to visit his 
forty-two towns and last winter he missed 
only four days because of the unusually deep 
snow drifts. 

From "over there" recently came a letter 
to the E. V. Stratton Motors Co., of Al- 
bany, N. Y., from Frank E. Lansing, one of 
their former salesmen, now in the service, in 
which he asked for Super-Six literature to be 
sent to a French lieutenant who is his instruc- 
tor in auto training. The lieutenant, Mr. 
Lansing writes, was an automobile engineer 
and designer before the war and is very much 
interested in the Super-Six. Mr. Lansing, 
who is one of the five members of the E. V. 
Stratton Motors Co., who have joined the 
colors, enlisted with the Field Ambulance 
Service and is now training in France for a 
commission in the Transport Service. Need- 
less to say, all available Super-Six literature has 
been sent to the French instructor, and from 
Mr. Lansing's interest, it is apparent that 
war or no war, he is still a Hudson salesman. 

Digitized by 



Would You Prefer to Get 
the Triangle at Your Home 

Many tell us that they don't 
always get an opportunity to read 
"The Triangle" because it is delivered 
to them at the store where other 
important affairs interfere. They say 
that they sometimes forget to take it 
home with them and therefore miss 
seeing things which it is frequently 
important they should see. 

Whenever we . know the home 
address of Hudson men who should 
get "The Triangle," there is where it 
is sent. If you wish "The Triangle" 
to reach you at your home, merely 
drop us a notice to that effect. You 
will find many more opportunities 
during the spare moments you have 
while at home to give it the twenty 
or thirty minutes necessary to 
thoroughly read one issue than you 
will find during the busy hours at the 

There Are Many Prospects in 
the Tall Timbers 

"The world will blaze a pathway to your 
door," or words to that effect is the gist of an 
old saying. Translated into the Hudsonian 
vernacular we have it "The Super-Six will 
blaze a pathway to your door." No better 
illustration of this can be found than down 
in the great state of Texas, where the simple 
process of blazing pathways means sometimes 
traveling a few hundred miles to reach your 
prospect. Such an incident happened recently 
to a dealer in the Dallas territory. He had a 
tip that a farmer, who had never owned a car, 
had remarked that some day he would buy a 
good one. Starting out, the trail took him 
through many miles of tall Texas timber, 
and when he arrived at the little clearing that 
the Texan called home, his Super-Six was 
badly scratched by boughs and underbrush. 
The farmer bought the car, giving in exchange 
cash, and a few choice Texas steers. Such is 
the life of the automobile salesman in the 
great state of Texas. 

Business and Financial Notes 

Business failures during November num- 
bered 970 as compared with 1,046 for October 
and 1,258 for November of last year. It was 
the lowest record for failures during Novem- 
ber for the past seven years. 

There was further evidence of the increasing 
prosperity shown in the money statement 
issued December 1st when the money in cir- 
culation was given as $5,085,000,000 as com- 
pared with $4,304,000,000 for a year ago. 

This Christmas every man, woman, and 
child of this country should have had at least 
$48.05 in his or her pocket as compared with 
S41.73 a year ago. 

Another addition to the Stuyvesant forces 
is Belmont Waters, who has been placed in 
charge of the Stuyvesant branch in Toledo. 
He is a veteran of the automobile industry 
and comes to Toledo from Chicago where for 
the past year he has had charge of the Hup- 
mobile sales. 

"Yours for keeping business AGOING," is 
the way one business man signs his letters. 
Not keeping business agoing, but getting 
enough cars to meet the demand is going to 
be the difficulty of Hudson dealers this year. 

When South America Ambassadors Go 
Visiting — They Ride in Hudsons 

this southern continent. 

What Tom Botterill Thinks 
of the New Phaeton 

This unsolicited comment from the Hudson distributor in 
Denver is an enthusiastic endorsement of the new seven-passenger 
Hudson Phaeton. 

Tn~ :.r'iV arrived 
. / • - c I ^ r da v a f t e r :e oon and to s ay we are 
rt?:thusia?Mc is putting it mildly 

You nave made every improve -' that, we could ask for, and the 
ear as it. stands is undoubtedly the 
greatest automobile ever built by your 

It would seem to me that we 
would be very poor salesmen, if we 
cannot sell these cars to people who 
are contemplating- paying $3000 to $3b0c 
r'or a motor car. 

Personally, T have gone over 
4 he car carefully and I see no reasoe 
\\ ; hy anyone should pay more for a car 
unless they want to go into the very 
high price car class on account of 
vrestige thev would get from the use 
,-f it. 

To my mind, you are working 
along the right lines, and that is, t( 
embody refinements and improvements 
from year to year, instead of radical 
4 h a n p;e s c i e i •: •=- v: ^e a tures. 

Page Three 

Digitized by 



Is the Used Car Report 
Worth While? 

Do You Use It? 

AT considerable pains and expense we 
have, for several months, sent with 
every other issue of THE TRIANGLE 
a list of the sale prices of used cars of various 
makes, listed by zones so as to afford a ready 
market indication fof all territories in the 
United States. The prices for the most part 
are those quoted in the "Autos for Sale" de- 
partments of the principal newspapers of the 

The intent of this report is to place in the 
hands of the salesman a comprehensive list 
of prices, a list which will enable him to show 
any prospective new car buyer also having a 
used car to exchange just what such a car 
is selling for in the different sections of the 
country. Some salesmen tell us the report is 
helpful where the prospect is insistent for an 
unreasonable price allowance. By showing 
that a car similar to that which he offers is 
advertised at a price much below what he 
asks, he is much more likely to accept the 
salesman's offer. That is the sole intention 
of the report. It is not aimed to be a guide 
to dealers as to the price they should actually 
allow, nor to be used in determining the 
prices at which they should sell their used 

Other salesmen tell us the report is valueless. 

We wish that you would tell us what you 
think of its worth. If you will suggest ways 
for making it more helpful in performing 
the function for which it is issued, your 
suggestions will receive careful attention, and 
we, as well as all Hudson salesmen, will be 
grateful to you for the thought. 

By the way, this offers an excellent oppor- 
tunity to urge all TRIANGLE readers to get 
the writing habit. Unless our readers tell us 
wherein we fail to print what they would like . 
to see in THE TRIANGLE, we cannot know 
what to print. 

We are not asking for compliments so much 
as we are asking for help — though, of course, 
whenever you see anything in THE TRI- 
ANGLE that meets with your approval, we 
would like to know that we have rung the bell. 

Writing eight to ten thousand words every 
week to something over five thousand men, 
trying to tell them things in which they ought 
to be interested and which may be of value, 
and not getting any response of either dis- 
satisfaction or approval, is harder work than 
trying to sell a car to a prospect who insists 
that you talk to him in the dark. You can 
imagine how easy would be the job of a blind 
and deaf preacher talking each week to a 
congregation of mutes. He couldn't see any 
expression that might be registered on the 
faces of his hearers. He couldn't hear any 
applause they might offer. They couldn't tell 
him how his words impressed them. 

And be- 
sides there 
is nothing 
like letter 
writing to 
help a man 
c ompose 
himself. If 
the day has 
been hard 
and irk- 
some, turn 
to pen and 
paper and 
make the 
editor of 
object of 
your whim. 


The Used Car Market 



Each one a Guarantee of this New Series 

No one really in touch with motor car values now asks concerning 
the detail specifications of the Hudson Super-Six. 

In the sale of more than 20,000 cars last year, few buyers wanted 
such particulars. Thousands did not even care to see under the 
hood. They offered as explanation of their seeming disinterested- 
ness that they were not themselves competent judges of such 
matters and that they chose the Super-Six because of what they 
knew it had done in serving persons they knew 

They said they had read with interest and perhaps some skepti 
cism the statements made about the car when it was first announced. 
They were not sure that the Super-Six motor gave greater power 
than other motors of equal size and that they did not understand 
the Hudson patented principle which minimized vibration and 
assured longer motor and car life. They explained that they were 
conservative buyers, not given to buying new things. But they 
had followed the performance record of the Super-Six. they had 

talked with any number of Hudson Super -Six owners and they in 
that manner had come to feel its reliability. It was that which had 
persuaded them to choose the Super-Six and so why should they 
show nny more interest in such details than one would display in 
buying a watch? No one asks concerning the construction of the 
main spring. What they want to know is whether the movement is 
n reliable timekeeper. 

So much assurance concerning the Super-Six is nt hand wherever 
one inquires that we refer prospective buyers to what the public 
has to say about it. 

But there is a particular about the Hudson line that everyone 
must want to know. A trained mind is not needed to appreciate 
the beauty and completeness of the ten different body models in 
which it is now to be had. Examine the new Hudsons from the 
side of their charm of line and the completeness of their appoint* 
ments. and rely upon what all motordom says for the Hudson as 
your guide. 


! "7TT 

^rr-zFr^-TT^rr^ ^l^--^ * ^;t^*^ 



THE above is an example of the kind of advertising that will be done 
this year for the Hudson Super-Six in the national periodicals. 
This advertisement will soon appear in the "Saturday Evening Post." 
Its first publication will be in the "Literary Digest" in the issue of January 19. 
Because of the colors, a longer time is required to get the copy in the "Saturday 
Evening Post" than is needed for the usual black advertisements. This 
accounts for the "Post" announcement coming out after the appearance of 
the same copy in the "Literary Digest." 

A schedule of colored page advertisements to appear every third week 
beginning with the first insertion and extending until late fall has been arranged 
for in the "Saturday Evening Post." More frequent insertions will appear 
in the "Literary Digest." 

Other nationally influential publications will be included in the Hudson 
list as in the past. We are now negotiating for colored pages in other mediums. 
Wherever it is practicable we will use colored advertisements similar to the 
above specimen. 

You will note how the above copy expresses the advertising and sales 
story outlined for the Super-Six in the Triangle of December 15. 

Next week's Triangle will contain a complete outline of Hudson 1918 
newspaper advertising. 

The New- Hudson Catalogs | 
Are Being Snipped This \Veek j 


Page Four 

Digitized by 





Dealers Should Sign Contracts 
With Distributors Now 

There Will Be a Car Shortage, and Those Who Do Not Make Early Arrange- 
ments May Find Themselves With No Cars to Sell 

AUTOMOBILE production during the year 1918 will be at 
^ least 40 per cent under last year's output. 

Even today, on account of the freight 
situation, all makers find it impossible to 
make deliveries to certain sections. 

The government program calls for a 
monthly expenditure of more than a bil- 
lion dollars for war materials. It is now 
proposed to spend two hundred million 
dollars for railroad equipment. Our allies 
continue to use American-made products. 
There are many assurances of increased 
wages to come in many lines of industry. 
The farmers are guaranteed profitable 
returns for their crops without limit as to 
the quantity of their products in certain 

Railroad investors are to be guaranteed 
reasonable returns on their securities. 

Even though ten million men may be 
engaged in war, there are left ninety 
three million people in America to share 
in this greatest distribution of money 
history has ever known. It will provide 
the billions of dollars needed for Liberty 
Loans. It will furnish the wherewithal 
that will enable people, who have never 
before known more than the meager 
necessities of life, to buy automobiles. 

Conditions themselves will make it 
necessary for more and more people to 
rely upon the automobile for transpor- 

If you have not made arrangements 
that will assure you a portion of the 
limited number of cars that will be avail- 
able this year, you may find yourself 
without cars just at the time when the 
demand starts. 

Fifty thousand Hudson Super-Sixes 
have been sold during the past two years. 
The number has exceeded that of any 
other fine car in the world. This year 
there are to be only 15,000 Super-Sixes. 
That is the minimum number with which 
Hudson distributors can continue their 
business and keep their organizations 

All the facilities of the Hudson factory 
that can be used advantageously in 
government work will be devoted to the 
manufacture of trucks and transmissions 
for army tanks. We are fortunately left 
with facilities not suitable for or needed 
by the government, which will enable us 
to make the production of 15,000 cars. 

How many of them will you require ? 
You must arrange for your cars now, for 
your distributor will not be able to take 
care of eleventh hour contracts. 

Delay in taking care of this important 
situation may result in your failing to get 
any Hudson Super-Sixes this year. 

Digitized by 






ill Ach 

N °- of \* ^ lt 'ea. 

Clrc **tion 

r °Pul ati 



* OREg °n 

*ZT tiot > • 



^°Pu/atio a 

Wu| nber of r.v 

J-fc-JSji- .'.;. «** 

£ ,rc «'atio„ '"**«» 7 

•^^ tt *^w.-.;;;;-;;--"".::::::ri f Vn 



Population 765,319 

Numbef of Cities. ., 2 

Number of Newspapers 3 

Circulatidn 44,549 

Population per Car 14 


« Per , 



C +L. 

°er of r-,- 4 ' ' 
Number - U ' es - 

Station e,Vspa Pe«.'.'i 
P °P'"a tlonperCar -.14,229 

' • * • • 25 





Number of Cities' J84 ' 970 

dumber o[ iW " I 

Oculation SPapers I 

P°Pu/ation ner'r.- 4 ' 921 



Population 716,972 

Number of Cities 3 

Numberof Newspapers 4 

Circulation 27,348 

Population per Car 13 

1 Per Car . 


Ration. dt9 

? Ur nher fcu' 4l3 > 8 66 


1 Per Car. 

Population . .3,029,032 s 
Number of Cities.. 16 
No. of Newspapers, 28 
Circulation ,1,176,377 
Population per Car, 12 


Population 98s , 9 . 

Number of Cities ^ 

^ Um ^ r of Newspape^ ."•'"; 
Circulation ]floo .* 

Population per Car:.'.;. 69,0 ^ 


Population 1,284,126 

Number of Cities 4 

Number of Newspapers. .7 

Circulation 283,851 

Population per Car .... 10 



Number of Cities 

Number of Newspapers. 


Population per Car .... 


filiation ... 


ror C/t/e s 


A umber of v' 

tion per Car. 

Po Puhtio» '^l'-- 17 * 7 ** 



Population... 4 o )rio 

Number of Citie,' 42 ^ 
Number of Xe« spaper ,;^ 
Urculal.on ,„ , n " 

Population per Car...' 2 ; 



Number of Cit u- 
Number of New* 


1 Population pel 

Population 4,515.42-1 

Number of Cities ' . j 1 

Number of Newspapers ... j; 

Circulation 39s SX 4 

Population per Car. . . /. . >] 

Last week, in The Triangle, we reproduced an illustration of the type of 
magazine advertising that we propose to do in the national magazines during 
the coming year. Above we show what Hudson plans to do in the newspapers 
this year. The number of papers that will be used; the cities advertised in ; 
the total population, and the circulation by states, together with the population 
per car, are all shown here for the benefit of Hudson distributors and dealers. 

This year Hudson newspaper advertising will occupy a still more important 
place in the advertising schedule. Dealers who did not take full advantage of 
their opportunities to do newspaper advertising will be urged to keep to a 
regular schedule so that they may reap full benefits of the increased earning 
and spending power of the greater army of newspaper readers. Next week 
newspaper copy on the new line will start, and from then on copy will go 
forward regularly. 

Digitized by 


^ise in the Newspapers 

irea population on juiy 1, ±*±/, ucmg avo,v-tv,-t/^, ui 
i,000 families. 

lation 3,775,973 

ber of Cities 17 

ber of Newspapers 32 

lation 1,798,634 

lation per Car 28 

ilation 625,865 

iber of Cities 1 

iber of Newspapers 2 

ulation 58,175 

ilation per Car 24 

ilation 1,265 373 

ber of Cities 13 

iber of Newspapers 16 

ilation 167,970 

ilation per Car 20 

ilation 3,014,194 

ber of Cities 18 

ber of Newspapers 25 

.lation 386,238 

ilation per Car 30 

ilation 215,160 

iber of Cities 2 

iber of Newspapers. ..... 5 

ilation 52,556 

ilation per Car 24 

lation 1,373,673 

ber of Cities 2 

ber of Newspapers 4 

ilation 357 ,837 

lation per Car 29 

ilation . 369,2S2 

ber of Cities 1 

ber of Newpapers 2 

ilation 132,0(iG 

lation per Car — ' 25 

Digitized by 



Homely Happenings 
in the Hudson Family 

Motor car dealers in Spokane, Wash., are 
going to have an association if Harry 
Twitchell, sales manager of The John Dor an 
Company, carries out his plans. Just now 
he is busy in the throes of organizing one. 

The $1,000 diamond ring offered by H. O. 
Harrison to the salesman selling the most 
closed cars in San Francisco between May 
15th and December 25th was won by Gordon 
Hewson. He had eight sales to his credit. 
Thomas Fuller was second with five, Ralph 
Palmer, third with four. In all 25 cars of 
the closed type were sold during the contest. 

From all sections of the country come 
reports of the sales of the new Hudson 
Touring Limousines. The first purchaser of 
the popular model in Fort Worth, Texas was 
A. August. Manager A. A. Lilly, of the 
Hudson-Saxon Motor Company made the 

Lambert grows — In order to secure ade- 
quate space and facilities to care for their 
present service problems, as well as to provide 
for future expansion, the Lambert Automobile 
Company, Hudson distributors in Baltimore, 
have leased the large new building at the 
southwest corner of Reisterstown road and 
Suffolk avenue, just north of the Park Circle, 
and after January 1, 1918, their service, stock 
and repair departments will be installed in 
the new location. The first floor will be 
operated as a public garage with many new 
and improved features, including a ladies' 
rest room. The service and stock depart- 
ments and workshop will be located on the 
second floor. With the enlargement of the 
stock department, the Lambert Company 
expect to be able to carry a complete and 
comprehensive line of parts. 

What better for Christmas than a Hudson. 
That was the belief of B. C. Scott, promi- 
nent resident of Oakland, Cal., when he 
presented his wife with a new Touring 
Limousine on Christmas morning. Of par- 
ticular interest is the fact that Mr. Scott is a 
recognized authority on aeroplane and auto- 
mobile motors, and his judgment of the 
Hudson was only made after a careful study 
of its mechanical perfection. 

Super-Six closed cars as Christmas gifts 
seem to have been all the rage in San 
Francisco territory this year. Louis Nor- 
mandin, of Normandin-Campen Co., Hudson 
dealers at San Jose, presented a Touring 
Sedan to Mrs. Normandin on Christmas 
morning, while Fritz Campen, of the same 
firm, not to be outdone, gave his wife one 
of the new 4-door Sedans on the same date. 
And while speaking of Christmas presents, 
when H. O. Harrison arrived at his office on 
the 24th he found therein a magnificent 
mahogany grandfather clock, the gift of his 

H. O. Harrison Co. has inaugurated a 
bonus system for their employees, the first 
distribution being made at the close of 1917; 
all salaried employees who have worked for 
the Company a year or more being affected 
by this profit-sharing plan. There are more 
than 200 employees working for Mr. Harri- 
son, and naturally the bonus distributed each 
year will represent a considerable sum of 


Confidence and Assurance 

The Keynote of the Great 
New York Automobile Show 


TV TEW YORK, the mecca to which the eyes of the automobile industry turn 
V\l every January, was this year the cynosure of the entire country. There 
were those who awaited the show with some skepticism as to the recep- 
tion it would receive. Could they have but been in the Grand Central Palace 
for a few hours last week their attitude towards the nation's third industry 
would have changed. Never, it is safe to say, was there such a feeling of 
assurance of confidence in the future. 

The show, with 346 companies presenting exhibits, was a remarkable 
demonstration of the resources of the great industry that is so vital to this 
nation in the winning of the war. 

The realization that the automobile is to play an important part in the 
transportation, in the efficiency of the nation was apparent. The exhibits 
reflected the spirit of the people. There was little fuss and no trimmings 
this year. Practicability and durability were the prime requisites demanded 
by the prospective buyer, and Hudson with its records for endurance and 
honest worth came in for much favorable comment and many sales. 

Cotton and the South 

THE current issue of Babson's "Reports 
on North American Localities and 
Industries" pays marked tribute to the 
wonderful prosperity existing everywhere in 
the South. 

This report says: 

"The advance of $40 a bale meant an 
increase of $500,000,000 in the buying 
power of the cotton state*. Already the 
effect is noticeable in the improving tone 
of retail trade in that section, which is now 
included in the yellow, or prosperous, area 
on the mercantile map. " 

Cotton, immediately after the outbreak of 
the war, in 1914, was going at and around 
7 cents. 

It has now climbed to around 30 cents. 

The increase in a little more than three 
years has been more than $100 per bale. 

Call it "war prosperity," or what you will, 
the "money talks," and the benefits are 

And one of the best signs of the times is 
that the cotton crop has not been raised at 
the expense of food production; that the 
diversified farming plan has been followed, 
and southern farmers have been able to keep 
their cotton for better prices because of 
"living at home" on self-supporting farms. 

One of Their Own Kindj 

How One Hudson Dealer 
Has Found a New Market 

Tony the apple man loved music and 
wanted a player-piano but he wasn't going 
to walk into the finest appointed establish- 
ment to buy it. The stage settings, the 
inviting and suggestive atmosphere that the 
average salesroom surrounds its product with 
were too much for Tony. He would have 
felt out of place and so he went to Otto 
Pizinski's little music store around the corner 
and got, as they do nine times out of ten, an 
inferior, unknown and un advertised instru- 

Tony is like many a prospect for an auto- 
mobile. He isn't sold for there isn't anyone 
who speaks his language. 

There is a Hudson dealer, whose name we 
won't mention, who employs an Italian to 
go out and talk to the hundreds of prosperous 
Sicilian truck farmers in his territory. They, 

Page Four 

and dozens of other classes of workers have 
been making fat wages of late. And like 
the Americano they want automobiles. 

This young Italian talks to them, gets 
their interest and when he has won their con- 
fidence he takes out the boss to close the sale. 

There is going to be a great opportunity 
this year for Hudson dealers to cultivate new 
classes of prospects. Never was there such 
prosperity, never will there be such a demand 
for cars as in the coming months. 

But to reach many of them you must talk 
their language. 

Broadway Taxi Try Nerves of 
Fearless Race Driver 

CAREENING from side to side, a dinky, 
almost dilapidated New York taxi of 
unknown ancestry pulled up before a 
Broadway theater and unloaded its occu- 
pants. The usual sang-froid of New York 
theater-goers was strangely absent in the 
two husky, but shaky, specimens of mascu- 
linity that alighted. There was a "I'm glad 
to get out of there" expression in their faces. 

Nor was it strange, for of the two, one was 
A. H. Patterson, Hudson dealer at Stockton, 
Cal., and famous as a racing and mountain 
driver in the west. Pat doesn't hesitate to 
take a Hudson over the most dangerous pass 
in the Sierras or send a Super-Six around the 
speedway at 100 miles or better, but to sit 
and watch a New York taxi driver thread 
his way through the tortuous, unending 
stream of traffic was too much. 

Pat has had many experiences and most 
of them have been chronicled in THE 
TRIANGLE, but among his strangest was 
the time when he fought off phantoms on 
the great Hudson transcontinental run. 

Out of the great sand wastes of the desert 
rise phantom-like cities that lure the desert 
traveler on until finally he falls from exhaus- 
tion with the elusive mirage dancing before 
his eyes. Such incidents we associate with 
mysterious Egypt — never with the supposedly 
humdrum routine life of the automobile 

When the Hudson started out on its 
record-making transcontinental run, someone 
told Patterson, who was to drive the car 
part of the trip from San Francisco to New 
York, that the time would come when he 
would have visions of all sorts rising up to 
block his path. Patterson, an old, experi- 
enced driver, laughed, but this is what he 
did experience on the trip with a Hudson 
Super-Six across the continent and back — 
over 7,000 miles in 10 days and 21 hours. 

Digitized by 






New York Automobile Show As a 
Barometer of the Year's Business 

Super-Six Retail Sales Exceed Those of Last Year by 50 per cent. 

CLOSE observers have long recognized the 
accuracy with which business conditions 
for the motor car industry are forecast by 
retail sales at the New York Automobile Show. 

It, more than any other show in the country, 
unless it be the show at Boston, held during the 
first week in March, is a retail affair and occu- 
pies but negligible attention so far as dealer in- 
terest is concerned. 

New cars and new models receive their first 
introduction to the public at New York. The 
attendance is made up principally of persons 
concerned with the automobile trade only as 
buyers and users. Any new car, any new device 
gets the greatest attention at New York. That 
does not mean, however, that new cars and new 
inventions receive the buying support of the New 
York public. 

The New York Show draws its patronage from 
approximately one-tenth of the population of the 
country. The crowds which surge into Grand 
Central Palace are not as large proportionate to 
the population of the territory as attend some 
other shows. But the individual buying interest 
is far greater. The car which is given the great- 
est buying attention is the one that it is safe to 
conclude will be the one which will receive greatest 
patronage throughout the following year and in 
all parts of the country. 

This is the sixth successive year that Hudson 
has lead all cars in its price class in actual retail 
sales at the New York Automobile Show. Our 
leadership was established with the 1914 Six 
Forty. With the beginning made at the New 
York Automobile Show of that year we sprang 
into the position of being the largest builders of 
six cylinder cars in the world. 

Our largest number of retail sales for any one 
show were made two years ago when the Super- 
Six was first announced. The retail sales of the 
New York distributor for himself and his then 
two branches approximated 120 cars. 

Last year we did a surprisingly large business. 

But this year we were more than surprised and 
satisfied. The increase was fifty per cent greater 
than last year's sales. 

Dealers should see in this the way the motor- 
ing public is turning to a tried and proved car. 
New cars and those which have yet to demon- 
strate their service value in actual use will find 
buyers less willing to experiment than they have 
been in the past. 

Even if a car were not all that it should be 
when it came from the factory, in times past it 
was always possible to work it into a fairly sat- 
isfactory performer, because in practically every 
locality there was to be found some wizard of a 
mechanic who could put the car into shape. 
But buyers realize that they cannot now depend 
upon getting such expert service attention as has 
been available in the past. The best automobile 
mechanics in the country have been taken by 
the government to apply their skill to the aero- 
plane and truck motors of the army. The service- 
efficiency of the motor car dealers and repairmen 
in all parts of the country has been seriously 

Buyers seem to have sensed this situation even 
before the automobile trade itself had seen its 
import. Many said they wanted cars this year 
which they knew from the experience of others 
required practically no service attention. With 
such a thought in the public mind, it was natural 
that Hudson Super-Six sales should reflect the 
confidence the motor buying public has shown 
for it. 

The results of the New York Show indicate 
that sales this year for the Hudson Super-Six will 
as usual lead those of any fine car. They point 
to the fact that the buyers will exercise their own 
opinion and judgment as to what is the best car 
for them to own. Apparently the public is con- 
sidering manufacture reputation more than ever. 
We hope every Hudson dealer likewise appreci- 
ates the opportunities he has this year with the 

Digitized by 



Seven Years Ago We Asked — "Who is he V* 

Now We Know 

The Triangle Is Read 

"Oh, it's a pretty fair photograph, but we won't run it," — These we imagine, were the words of 
some former TRIANGLE editor when he opened the mail back in December, 1911, and glimpsed 
the above photograph. And besides he didn't know who it was for he had to ask the Hudson dealer 
at Bridgeton, N. J. who wrote as follows: "Yours of the 21st rec'd. Would say that the Man in 
the rear seat of the Hudson '33* in photo sent you is Hon. Wood row Wilson, Governor of New 
Jersey." All of which goes to prove that editors are sometimes poor guessers. There is the con- 
solation that if sometimes you don't get your picture in THE TRIANGLE it may be published 
seven years later. 

Get Out Your Efficiency Expert 
and Read Him This 

Then Write In Your Answer 

WE always knew that some day some- 
one would go the originator of "how 
old is Ann?" one better. We believe 
we have found him in the person of A. J. 
Willis, of the Willis Motor Car Co., of Law- 
rence, Mass. Here is one paragraph from his 
letter that will set your brain a whirl. When 
you have the solution mail it in with your 

"About three months ago," he writes, 
"I sold a Model J. Cabriolet, taking in 
trade a Model H. Cabriolet and three 
hundred fifty dollars in cash. Then I 
sold the Model H. Cabriolet and took in 
trade a 16-6-40 Cabriolet and seven hun- 
dred dollars in cash. Next, the 16-6-40 
Cabriolet was sold and a 1917 Buick 
Roadster taken in trade together with 
two hundred fifty dollars cash. Then I 
traded with a Buick dealer who had a 
Model H. Super-Six Roadster and paid 
him one hundred dollars with the Buick 
Roadster. I sold the Hudson Super-Six 
Roadster to a farmer who had a 1918 
Overland Roadster, 3 -passenger, Model 
85R, but who wanted a car with some 
"pep" in it. I managed to get the Over- 
land, which had only been run about 800 
miles and which had cost nine hundred 
ninety dollars and which had an extra 
tire and two bumpers together with three 
hundred twenty-five dollars. I then 
called up a friend of mine who sells Over- 
lands, and asked him how much he 
would give me for a new Overland Road- 
ster. He said that he was not in a posi- 
tion to buy, but he would trade me a 
1917 Dodge Sedan for the Overland, pro- 
viding that he could get enough to boot. 
I sold him the Overland and gave him 
two hundred dollars for the Dodge, 
which had been run only 3500 miles. I 
called up the local Dodge dealer and 
asked him what he would give me for a 
1917 Dodge Sedan and he said he would 
give me a 1917 Overland Roadster, a 
1916 Overland Roadster and some cash. 
The deal was finally closed by my taking 
the above two Overlands and four hun- 
dred fifty dollars to boot, so that I now 
have one more car than when I started 

and the end is not yet in sight. Now 
sit down and figure out who is ahead of 
the game, and if there is any other dealer 
in the Hudson family who has the 
above record, I would certainly like to 
meet him." 

The Chicago Show 

Jan. 26— Feb. 2 

The Company will maintain offices in 
the Congress Hotel. Distributors and 
Dealers planning to attend are requested 
to notify the company and make the 
company offices their headquarters. 

THIS week's mail brought out the 
largest number of contributions 
to The Triangle that has been 
received in many weeks. It verifies 
the belief that The Triangle is read 
by Hudson dealers and distributors 
more carefully than was even suspected 
when the article that appeared in the 
December 29th issue was written. 

This little announcement is to thank 
those new contributors who took their 
pen in hand and turned what to them 
was an unimportant incident into an 
interesting story for Triangle readers. 

There are a lot of names this week 
that we would like to publish. But 
the columns of The Triangle are too 
valuable, limited as they are, to give 
space to an honor roll. So if your 
eye catches this paragraph just feel 
that a note of thanks is intended for 
you for what you sent in. If it doesn't 
appear this week, it will next. But 
don't make this effort an annual affair. 

We believe that one prominent dis- 
tributor expressed the sentiment of 
many others and at the same time 
outlined what should be the purpose 
of The Triangle when he wrote in 
response to the query in a recent 
issue, "that there is nothing that 
originates from the Hudson fac- 
tory that we do not absorb; and 
The Triangle is a composite of 
successful ideas of all Hudson 
distributors and dealers/' 

This is Mrs. Six and the Family's Sixth Super-Six 

Owning Super-Sixes is a penchant of Dr. C. L. Six, of Stockton, Cal., that is to be commended. This 

new Hudson Touring Limousine just purchased by the doctor is the sixth Super-Six in the Six 

f family. Mrs. Six is shown here at the wheel of this popular new Hudson model, just previous to 

their starting on an extended motor trip through southern California. 

Page Two 

Digitized by 



Father and 12 Year Old Son 
Set Race Track Record 

THE photograph of a race between a 
Hudson Super-Six and a Buick pub- 
lished in a recent issue attracted the 
attention of J. B. Andrews of the City Point 
Motor Company, Inc., Hudson dealers in 
Petersburg, Va. It brought forth a story, 
and, incidently, a new contributor to THE 

"Petersburg," says Mr. Andrews, "has the 
fastest half mile track in the south, and the 
race at the annual fair is always an important 
feature. Last fall automobile races were 
suggested, and three events were scheduled 
as follows: 

"Hudson vs. Stutz; Buick vs. Davis; Max- 
well vs. Ford. 

"When the time arrived the Stutz was 
withdrawn, the Davis developed a gasoline 
leak, and the Ford refused to run for some 
reason or other. 

"I suggested to the judges that a Super 
Six speedster be allowed to race against the 
Buick. I went on the track with a standard 
Hudson, equipped with two bumpers and 
extra tires and without any preliminary 
tuning except to make a circuit of the track 
to warm up the motor. 

"With my 12 year old son as mechanician, 
we started out to make ten laps, or five miles. 
Top, windshield and muffler were stripped 
from the Buick, but this made no difference, 
for the Hudson speedster made the ten laps 
in the same time that the Buick made nine 
laps — 7.02 minutes. 

"The fastest time for the Hudson was in 
the ninth and tenth laps, when we drove 62 
miles per hour and took the curves at 57 
miles per hour." 

Hudson Triumphs While 
Others Sleep 

Down in Pontiac, 111., there has been in the 
process of construction for sometime past a 
wonderful bridge and every owner of an auto- 
mobile in the city had made the boast that 
his car would be the first across. While 
others were telling how they would do it, the 
Hudson dealer, the Gibson-Carlton Motor 
Co., formed a procession exclusively of Hud- 
sons, carrying all the prominent city officials 
from the Mayor down and crossed and re- 
crossed the new bridge to their heart's content 
before the others knew that it was open. 

The same dealer never loses an opportunity 
to keep the Hudson the first car in Pontiac. 
Hudsons handle all county calls, whether it 
be for the coroner, to hunt a bank robber or 
what not, the Hudson is the official car. Few 
cities in this country are as thoroughly Hud- 
sonized as this one. 

Kansas Senator Runs Down 
a Coyote By Speeding His 
Hudson Up To 60 Mile Clip 

Senator James Plumb, of Kansas, just re- 
cently added to a long list of prominent Hud- 
son owners in Emporia, tells the following 
interesting incident: 

"Last night as Mrs. Plumb and I were 
driving home we saw a large coyote about 
fifty yards in front of us. Having a revolver 
in the door pocket, I speeded up with the 
intention of shooting him. As we neared, 
the beast suddenly left the road for the 
bushes. I stopped and turned the car around. 
Again we saw the beast in front of us and 
traveling fast. Before we covered three hun- 
dred yards, we had run down and killed the 
wild coyote. The speedometer showed a 
reading of sixty miles an hour when we hit 

THIS table of comparisons of prices and the purchasing power of several 
commodities was prepared to help any Hudson dealer who finds it nec- 
essary to prove his contention that the Super-Six at the present prices 
does not cost any more in proportion than it ever did. The squares are drawn 
to exact scale. For instance, 971 bushels of wheat now will buy a Hudson 
phaeton at $1950 where it took 1496 bushels in 1915 to purchase one at the 
old $1375 price. 

























Page Three 

Digitized by 



Homely Happenings in the Hudson Family 


Two sedans and a touring limousine were 
sold at the opening of the Providence, 
Rhode Island, Show. 

Forty-one cents per car is the average ex- 
pense for maintaining Hudson Super-Sixes 
in Petersburg, Va. The dealer there reports 
that they have a total of 31 Super-Sixes that 
have averaged 11 months running with a 
total mechanical expense for all of them of 

With just 10 gallons of gasoline in the tank 
and 140 miles to go, E. M. Hollister started 
out from Kansas City with a new Hudson 
Phaeton for Emporia. He made the trip and 
had a pint or two of gasoline to spare. 

"Snow Storms in Shreveport, La., are a 
rarity," writes Sam Adler, district sales 
manager, who witnessed the first snow storm 
there in many years. "Everyone stopped 
work to snowball, and the newspapers com- 
mented on the appearance of an odd-looking 
vehicle that they said was a "cutter/' re- 
marking that the contraption slid all over 
town behind a big horse with a half-dozen 
cow bells tied behind to give warning. The 
driver, and owner, was the proudest man in 
Shreveport. He had brought the convey- 
ance from Kansas four years ago, and this 
was his first opportunity to use it." 

They will study the Hudson at the Mich- 
igan State Auto School. The other day a 
Super-Six chassis was added to the equipment 
of this well known institution. 

First into Baltimore at the head of the long 
procession of Packard trucks that traveled 
overland from Detroit to the Atlantic sea- 
board was a Hudson limousine. It carried 
the officers in charge of the truck train and 
Louis E. Lambert, Hudson distributor and 
member of the Maryland Council of National 

An exhibit of closed cars was staged for 
four days by the Tom Botterill Automobile 
Company, of Salt Lake City, from January 
9, to 12. It was initial showing of the new 
Touring Limousine and the Four Door Sedan 
in Utah. 

Stories of the bulging farmer's bank roll 
have been told so many times during the 
last few months that now people look for the 
poor farmer as the rare one of his species. 
But it isn't often one hears of a farmer spend- 
ing $15,000 on a two days' shopping tour. 
George Brichetto, owner of a Super-Six, did 
it though, on a recent visit to Stockton, Cal., 
and it all went for necessities, new machinery, 
etc. "Not one cent for non-essentials." 

"To Brush Up"— that is the purpose of a 
visit to the Hudson factory of Sam Shel- 
burn and Wm. Eash, of the Gentry Motor 
Company, of Enid, Okla. They are going to 
spend two or three weeks in the automobile 
city getting pointers. 

"Boy, page Mr. Hoover;" Down in Dallas, 
Texas, the Rose Motor Company cele- 
brated their most successful Hudson year by 
giving a "conservation banquet." Every 
married man took a pledge that the dinner 
took the place of one he was having at home 
(no reference to what wine was eating that 
night) and every single man that he was 
missing a "dinner" at a sidesaddle restaurant. 

It isn't often cold in Jacksonville, Fla., but 
when it is, there is a mad scramble for the 
extra blanket. The cold wave on New Year's 
Eve was taken advantage of by the Bacon - 
Ryerson Company, Hudson distributors, for 
while others stood about shivering, they sent 
a new Hudson touring limousine down the 
streets with its occupants attired in palm 
beach suits and straw hats. 

Live animals were used to attract interest 
in the windows of The Hastings-Flint 
Company, of Fitchburg, Mass. Recently 
they exhibited a live 'possum and followed 
this up the next week (the display, not the 
'possum) with a live alligator. The Company 
bard contributed some pertinent sales 
thoughts in poem and prose to catch the 
interest of the passer-by. 

Twelve million votes were cast for Ruth 
Barber in a recent circulation contest of 
the Blytheville Courier, Blytherville, Ark., 
and she was awarded a Super-Six touring car 
as first prize. Good advertising for Hudson, 
and nice work for Ruth. 

"Don't Fail to read the Dec. 29th issue of 
the Hudson TRIANGLE," is the advice of 
the Hudson-Brace Motor Company, of Kan- 
sas City, to its dealers. It is co-operation of 
this kind that keeps the Hudson family 
closer together. 

The new Sales Manager of the Birmingham 
Motor Company, is J. B. Medara, former 
road salesman for the same concern. 

Some other person's word about a car is 
always believed first. The skeptics should 
read over the following unsolicited report 
sent in to the company by the publishers of 
the Farm, Stock and Home. It covers 
nine counties in the state of Minnesota and 
while it was made of course, primarily to 
induce Hudson to advertise in this publica- 
tion, it does bring out a wonderful showing 
for the car you sell. A careful canvass of 
the subscribers in the counties of Swift, 
Douglas, Polk, Wright, Chisago, Lyon, 
Fairbault,. Meeker, and Yellow Medicine, 
reveals that Hudsons are owned by 101 
subscribers; Cadillacs by 18; Chandlers by 
67; Paiges by 13; Mitchells by 14. Not a 
bad showing for the largest builder of fine 
cars in the world. 

Here Is a Hustling Hudson Family 

Perhaps it is out of place to display the portraits of these five Spokanites in the "Homely Happenings" 
column, for a glance at any of them will dispel any suspicion that we might be trying to infer 
"Homely" is the word to use. They are the mainstays of the John Doran Company, Hudson dis- 
tributors at Spokane, Washington, and as business-getters have established some marks in this 
western city that keep their rivals busy. They are proud, too, that their service flag carries 17 stars. 
Harry Twitchell, whose portrait is in the center of the group, is the new Manager of the Company 
and just recently elected President of the new Spokane Automobile Dealers Association. At his 
right is W. H. Hodgins, Mgr. used car dept.; at his left Frank J. MacDonald, wholesale sales- 
man. In the lower row at the left is Leo Greene, city salesman; at the right A. R. MacCallum, 
truck salesman. 


Page Four 

Digitized by VjOOQ I 





Fuel Saving Order Helps the 
Automobile's Future 

Paralyzing All Industry Shows Havoc That Would Result to Labor and Thous- 
ands of Dealers from Closing Certain Industries 

THREE years ago this month we whitewashed the 
walls of the Hudson factory buildings three times in 
order to give employment to men who otherwise 
would have had no way in which to earn a living. 

No one asked if the work was essential or non-essential. 

The important thing was to keep the workmen 
employed. They didn't want charity, they wanted a job. 
The war had brought industry to such a halt that it was 
felt in some way or other by every man, woman and 
child in the world. 

Now we are threatened by a repetition of that con- 
dition if the well intentioned though mistaken urgings of 
some impulsive people are to be followed. 

A great cry of dismay went up in the land last week as 
a result of the order which closed all industry for five 
days. It is needless to repeat what everyone must have 
heard in condemnation or in defense of that ruling. But 
we do want to emphasize a thought which has come to us 
out of the consternation and confusion which resulted 
from Dr. Garfield's order. We see as a certain outcome 
of that ruling a hopeful change in the attitude recently 
held by those who would stop what they have classed as 
non-essential industries. Some five hundred and twenty 
articles were enumerated as being non-essential either for 
the conduct of the war or the subsistance of the people at 

Classified alphabetically, the Automobile appeared at 
the top of the list. This and the further fact that it is a 
bigger industry and has been so spectacular in its growth 
gave it much more prominence than was given to any other 
article in the list. To every explanation made by the 
motor car manufacturers that their industry would be 
ruined if they were not permitted to operate, the assurance 
was given that the plants would be filled with munition 
orders. They could make trucks, aeroplanes, tractors 
and other things for which their fine machine equipments 
were suited. 

No serious consideration seemed to be entertained for 
the dealers and their organizations and what might 
happen to them in the event that the automobile industry 
were brought to a standstill. Finally the manufacturers 
worked out a schedule which reduced automobile pro- 
ductions for 1918 by about 40 per cent. But this did not 
entirely stop the activity of those who would curtail 
those industries that they could not recognize as being 
important to the conduct of the war. 

Proposals to prevent advertising motor cars, musical 
instruments, jewelry and other articles on the list were 
suggested in the belief that the people should not be urged 
to buy anything they could do without. No amount of 
reasoning to the effect that men must be employed, that 
money must be kept in active circulation, that money 
must be earned with which to buy Liberty Bonds, that 
the nation would still require some of the satisfactions of 

life as represented in the ownership of such articles, seemed 
to make much of an impression. 

Then the Coal Commission issued its order stopping 
all industry East of the Mississippi for five successive 
days and nine successive Mondays. Protests went up 
from every section. No single ruling made by the Govern- 
ment within the present generation has so startlingly hit 
so many people. Labor was thrown out of employment. 
Everyone was made to feel the arm of the nation when 
driven by the necessities of war. 

We are not and have not opposed the ruling. Undoubt- 
edly critical conditions existed which made the step of 
imperative importance. Despite the confusion which 
resulted from the ruling, we are disposed to regard it as 
one of great fortune to every industry whose products 
have been regarded as non-essential. 

In carrying out this one order it is seen just what havoc 
would result from the peremptory closing of more than 
five hundred industries for the period of the war. The 
Garfield ruling has had the effect of a vaccination against 
smallpox. It has produced all the symptoms of a com- 
plete paralysis of industry, but only in a mild and not 
serious degree. What has happened to the country is 
like the varioloid which follows a vaccination which takes 
well. It makes the patient sick. It incapacitates him 
for a short time but it also renders him immune from the 
disease itself. 

Nothing could have been so convincing that the 
proposal to stop the manufacture and sale of certain 
articles was illogical. For the sake of this discussion let 
us admit that more automobiles are not needed in America 
just now. People did get along without cars and no 
doubt they could manage in some way or other again 
even if progress were materially halted thereby. We 
could do without phonographs, jewelry and flowers such 
as the florists sells and silk lingerie, but what we could 
not do without is the employment of all the poeple who 
are engaged in the production and distribution of such 

There isn't a village in America of five hundred or 
more population that does not have one or more families 
dependent upon the automobile. There is hardly a town 
where the music store does not also hold forth. Converting 
the factories into plants for the manufacture of war 
supplies does seem at first thought to take care of the 
factory owner and his immediate emplbyes but it entirely 
ignores all the thousands dependent upon the industry 
who make their living through the distribution of the 
things the factory produces. 

These arguments fell on unsympathetic ears when 
they were presented to those who wanted to control the 
production of certain articles. Dr. Garfield's order has 
surely done more than anything else could have done in 
making them understood. 

Digitized by 




Taking Hudsons Now 

Are going to find themselves facing a serious 

situation later. 

This not being an active selling season, it 
is quite probable that many dealers do not 
realize the seriousness of their -position as it 
concerns the future. Every year at this 
time is the custom of many dealers to refuse 
to make any definite arrangements for cars. 
They have been in the habit of waiting until 
the demand develops and then going to their 
distributors for such cars as they need. 
They have not been taking any cars lately and 
therefore, probably do not realize what effect 
freight embargoes and other influences have 
had in curtailing production. 

It has been impossible to make the usual 
overland drive aways from the factories this 
winter. No Hudson distributor has any 
stock of Hudson Super-Sixes. The produc- 
tion of the new series was started in Decem- 

ber. For days, in common with all other 
manufacturers, we were unable to ship a 
single car either by freight or by express. 
Five days have just been taken out of pro- 
duction because of the coal situation. We 
are to work only five days a week for the next 
nine weeks. Altogether that is half a month 
taken out of the time when advance stock is 
produced for the spring demand. 

With productions cut forty per cent and 
no one able to guess what further curtail- 
ments may be necessary because of freight 
labor, coal, the war and other influences, and, 
with the country just getting under way in 
the greatest distribution of money it has ever 
known, the prosperity is going to those auto- 
mobile dealers who have the foresight to get 
cars just as soon as they can. 

Hudsons in stock are like wheat in the bin. 

Small City Dealer Can't 
Get Enough Used Cars 

Wichita Falls, Texas, is a typical Texas 
town that has only recently assumed urban 
ambitions. Located just south of the Okla- 
homa line, it boasts of something over 8,000 
people and it isn't even in black-face type on 
our atlas map. 

What it lacks in size, it makes up in energy. 
Just now it boasts of one of the livest closed 
car salesmen in the country. Lloyd Weaver 
in the past three weeks has driven from Dallas 
a new Hudson Touring Limousine, a Runa- 
bout Landau, and two Hudson Sedans, and 
he wants more. His efforts are just further 
proof of the market there is for cars of this 

Putting Emporia on the Map 

E. M. Hollister, formerly with the Hudson 
Brace Motor Company, of Kansas City, went 
to Emporia, Kansas, fourteen months ago 
with a Super-Six and organized what is 
known as The Dale-Hollister Motor Com- 

When Mr. Hollister went to Emporia there 
was but one Super-Six in the territory al- 
lotted him. Since that time he has delivered 
42 Hudsons in a town of 10,000. 

Some idea of the way he has concentrated 
is shown in his record of sales to the Warren 
Mortgage Company, reputed to be one of the 
largest in the state. There are six executives, 
and every one has been sold a new Hudson. 

Among his latest sales to prominent owners 
is that of a Hudson phaeton to Thomas W. 
Butcher, President of the Kansas State Nor- 
mal School. 

Bringing Home the Mutton with a Hudson 

Repairmen areScarce 

A situation Hudson Sales- 
men can take advantage 
of in their sales arguments 

IT is a good idea for automobile 
dealers to display service flags in 
their sales and service stations. 
Aside from the patriotic appeal it 
calls attention to the degree in which 
the automobile industry has answered 
the call of the nation. 

And it further emphasizes the fact 
which will become more apparent as 
time goes on, that people will not be 
able to get such prompt or efficient 
repair service as they have been ac- 
customed to. 

The best mechanics from all parts 
of the country are now in the service. 
There isn't an automobile repair shop 
in the land that has not lost one or 
more of its best men. That condition 
will result in great inconvenience for 
those who own cars which require 
frequent service attention. It puts, 
also a convincing argument into the 
possession of all Hudson salesmen 
whenever they are in competition with 
cars that have not so well proved 
their freedom from needing expert 
service men to keep them in operat- 
ing order. 

There are fifty thousand Hudson 
Super-Six cars in service. They have 
proved that they are not dependent 
upon expert repairmen to be always at 
hand to keep them in going condition. 
Hudson service stations extend into 
practically every community of the 
country. Repair parts are so thorough- 
ly distributed that no one has to wait 
long to put his car into service if ac- 
cident has made a new part neces- 
sary. But the big fact about the 
Super-Six is that it is less likely ever 
to need repairmen than is other cars 
which have yet to prove its equal in 
reliability. That is a convincing 
story every salesman will find well to 
use this year. 

Arguments For 

The great problem of the day is transportation. 
The automobile helps to solve that problem. 

The war has taken more than half of the best 
doctors. The automobile works in the place of 
those absent men, enabling one doctor to do the 
work of two. 

The business man, manufacturing, producing, 
planning, driving his factories to their utmost 
capacity, is an essential part of war. The auto- 
mobile for him saves ENERGY, TIME, HEALTH, 
and multiplies his power by two. 

The modern sheep herder of Australia and New Zealand comes home at the end of a perfect day in his 
Hudson. Here we have a Super-Six with its flock "winding over the lea." It takes fewer Merinos 
(the editor was once a farmer) nowadays to buy a Hudson than it once did to buy a Henry. Out 
in Australia no sheep rancher is called such unless he owns a hundred thousand head. And at 
$9 per it isn't strange that high-grade automobiles are popular. 

Page Two 

The automobile of all inventions is the farmer's 
greatest time-saver. His light, swift-running 
car takes him to town and back in a few minutes, 
while his horses, saved from exhausting, fast 
driving, continue their work at plow or harrow in 
other hands. 

Digitized by 



Front Page for Hudson 

Shades of Ichabod Crane! What is This? 

This reference to the new Hudson Touring 
Limousine was carried in a news story on the 
front page of Detroit's Largest Daily. It 
shows the degree of attention this car is 
attracting at the Detroit show. 

"A touring limousine attracted much 
attention. It is the "snappy car" of 
the show. A negro attendent, uni- 
formed, keeps a jealous eye on the auto- 
mobile with its blue finish, its miniature 
coach sidelights and traveling bags on 
the omnibus roof." 

Sells Three Prominent Men 
Hudson* in a "Dull" Week 

The president of a tobacco company that 
manufactures over 60,000,000 cigarettes per 
day owns a Super-Six. 

Lindsey Fishel, President of The Motor 
Company, of Winston-Salem, North Caro- 
lina, reports the sale during Christmas and 
New Year's of three Hudsons; one to R. J. 
Reynolds, President of the R. J. Reynolds 
Tobacco Company, one to R. W. Gorrel, 
Mayor of Winston-Salem, and the third to 
Mr. Henry Shaffner, Vice-President of the 
Wachovia Bank & Trust Company. This 
list of new owners emphasizes the class of 
buyers that Hudson attracts. 

Enthusiastic Over His Hudson 
with Mercury at 45° below 

Cold weather has a dampening effect on 
the ardor of many an automobile owner. 
Cold garages, cold hands, and the other 
added discomforts that sometimes accom- 
pany zero weather all tend to give him, 
figuratively speaking, a case of "cold feet." 
Not so J. H. Park, of Forestburg, Alberta. 
In a letter to the company the other day he 
sings the praise of the Super-Six in northwest 
Canada and incidentally mentions what to 
him is a commonplace event, a trip to Edmon- 
ton, 141 miles in weather when the mercury 
was 45° below. 

Birth Notice 

BORN to the automobile industry January 
1, 1918, a new phrase, "The helpful car." 

DIED December 31, 1917, an old phrase, 
"The pleasure car." 

Newspaper Advertising for the 
Past Four Years 

— * 




\ s 














— Ji 


n» iut at*. 

The above chart prepared by the American 
Newspaper Publishers' Association shows the 
monthly variation in newspaper advertising 
during the past four years. The survey was 
made from newspapers from the following 
cities: New York, Chicago, Philadelphia, 
Cleveland, Detroit, Cincinnati, Washington, 
Los Angeles, Buffalo, St. Paul, Minneapolis, 
St. Louis, Milwaukee, Baltimore, San Fran- 
cisco, New Orleans, Portland, Kansas City, 
Indianapolis, Houston, Atlanta. 

A Good Story for Everyone to Use 

The following story appeared in all 
Boston papers last week. It was 
written by F. A. Ordway, vice-presi- 
dent of The Henley-Kimball Co., 
Hudson distributors at Boston, and 

while no mention is made of Hudson, 
the story is one that will interest 
every prospective buyer. Hudson 
Distributors and Dealers are urged 
to use the story in their local papers. 


Business Men Find Purchase 

of Car Necessary to 

Avoid Delay 

Persons living in suburban towns who 
have always been in the habit of catch- 
ing an 8 o'clock morning train, in order 
to arrive at work by 8:30 or 9 o'clock, 
now invariably find their train an hour 
to two hours late, and often this happens 
on their return journey at night, or they 
have found their especial train discon- 
tinued. The high-pressure business man, 
as a rule, is of nervous temperament; 
keeps his appointments at the office on 
schedule and finds it best for his health 
to have his dinner on time, as in the 

There is one sure way the business 
man realizes he can be punctual, and 
that is by purchasing an automobile. 

Page Three 

The general public realizes today that 
automobiles are used as passenger cars 
rather than as pleasure cars. That is 
why so many business houses are pur- 
chasing cars today for their salesmen — 
to protect their trade and to insure the 
same prompt attention to their custom- 
ers that they have been in the habit of 

Automobile trucks have been playing 
their part for some time in helping re- 
lieve railroad congestion, and will play 
a more important part when the public 
realizes their commercial value. 

Necessarily this means a reduction in 
passenger cars. Coupled with that, em- 
bargoes and slow freight prevent the 
manufacturers from making regular ship- 
ments, which means further curtailment. 
These are primarily the reasons why 
people should select their cars early to 
avoid a later disappointment and another 
possible increase in price, for passenger 
cars are playing just as important a part 
in relieving railroad congestion as the 

Undoubtedly next spring and summer 
business houses will be using more cars, 
as it will enable them to reach small as 
well as large towns without delay, which 
means their security in business. Re- 
liable automobile concerns are worried 
as to how they will be able to secure 
enough cars to meet the demands. 

Digitized by 



j Homely Happenings l 
| in the Hudson Family \ 

! How Salt Lake City Saw the New Hudsons 

HOME! That is where many copies of 
THE TRIANGLE are being sent this 
year. The suggestion in a recent issue has 
resulted in numerous changes of address. 
You can get yours there if you will say the 

Bootleggers keep the sheriffs busy in some 
of the western states. In Arizona "Cal" 
Messner, Hudson dealer in Phoenix, tells how 
an officer of the law came to him to buy a 
Hudson explaining that some "licker 
peddlers" were using Super-Sixes and leaving 
their pursuers far in the rear. A stranger 
happening in a few days later when told the 
story remarked with a knowing look, "that 
the sheriff told the truth." 

Odd License numbers are beginning to be 
reported. The Gibson-Carlton Motor Co., 
of Pontiac, 111., last year had Tag 1917 and 
this year they have secured No. 1918. 

If you ever went lot or house looking with a 
a real estate salesman then you know he 
is more interested in selling you something 
than in bothering much about the per- 
formance of his car. Yet in Cleveland we 
have one who reports that he is getting 
eighteen miles to the gallon with his Super- 

"Sell your own product, rather than let the 
other fellow sell you his." That is the 
advice of R. M. Hardeman of the Rose 
Motor Co., of Dallas, Texas, in discussing 
the Used Car Question with dealers recently. 
"Were I selling cars and confronted with an 
obstinate buyer with some 'junk* to dispose 
of under the guise of making a trade I would 
first sell the merits of the Super-Six. The 
more he thinks of that and the less he will 
think of his old car and the better chance 
you have for a satisfactory trade." 

A Millionaire down in Paducah, Ky., had 
an automobile built to order that cost 
him over six thousand dollars with a motor 
that alone was listed at $1,800. He agreed 
one day to let the Choate-Melton Hudson 
Co. give him a demonstration in a Hudson 
Town Car and the next day he bought it, 
and the custom built car is now for sale. 

Young Katter John owned the Home Garage 
in Paducah, Ky. On the 10th of August 
last year he sold it to the present Hudson 
dealers and the very next day in walked 
Katterjohn, Sr., and bought a Hudson 
phaeton. Three months later the elder pur- 
chased a Super-Six limousine. 

Circular letters often bring in interesting 
replies. Tom Botterill, of Denver, received 
the names and addresses of three persons in 
another state from one of his circular letter 
prospects, which he immediately forwarded 
to the factory for assignment to the proper 
territory. The value of a good mailing list 
cannot be under-estimated. 

Life Insurance Reports 

FOR some time past now Hudson dis- 
tributors and dealers have been advised 
when any person in their territory died 
leaving an unusually large life insurance. 
Such information is obtained from a paper 
published for this sole purpose. Many 
times dealers complained that they could 
not locate the beneficiary. 

What we want to know is this — is this 
information desired during the coming year 
by Hudson distributors and dealers. The 
compiling of it represents considerable work 
and unless it is of some value it will not be 
continued. Express your opinion and mark 
all communications to the "Life Insurance 

The Tom Botterill Automobile Company, 
just completed the most successful private 
show of Hudson cars ever held in Salt Lake 

For the benefit of other Hudson distributors 
and dealers who are planning similiar shows 
some of the details of how this western 
Hudson distributor carried out this show will 
be of interest. 

Approximately $200 was used for news- 
paper advertising, and several days previous 
to the opening of the show, 1,500 invitations 
in plain envelopes, addressed by hand and 
signed by Mr. Botterill were delivered by 
Western Union messenger boys, who in every 
case secured a receipt. These were delivered 
at a cost of 2 J-^c per invitation. Three days 

A. T. ("Doc") Crawford, Scottsbluff, Ne- 
braska, reports that the first Super-Six de- 
livered to him is still in his possession. It 
was never offered for sale. It has run over 
20,000 miles, and has been driven the entire 
distance by Mrs. Crawford and "Doc." 

The first Super-Six sold in Scottsbluff ter- 
ritory is still in the hands of the original 
owner. It has covered over 1 1 ,000 miles and 
is still on its original tires. 

The Spirit of the Detroit Show 

Cartoonist Thomas in The Detroit News. 
If the attendance and sales records made at 
the Detroit annual automobile show during the 
past week are any criterion, then the outlook for 
1918 is a most roseate one. It was a week of many 
sales and great crowds. The total number 
viewing the exhibits will probably exceed last 
year's figures by almost 100 per cent. 

Page Four 

before the show opened 2,500 people were 
called by telephone. The invitation was 
given as coming from Mr. Botterill personally. 

The salesroom was decorated artistically 
but modestly in keeping with the present-day 
spirit. There was an orchestra each evening. 

Four closed cars were sold, and a list of 
approximately 200 high-grade prospects se- 
cured. Mr. Botterill estimated that at least 
3,000 visitors were in the salesroom during 
the four days. 

The result not only stimulated the interest 
in the new Hudson models, but it had an even 
greater effect on the Botterill sales organiza- 
tion. They are starting off the new year 
with renewed vigor. 

" Hudsons Get Better Each 
Year/' Says Amarillo 

"Each season for the past seven, we have 
been anxious to know the effect the new 
models and their prices would have on Hudson 
prospects and admirers, in this territory,'* 
writes the Southwest Hudson Motor Co., of 
Amarillo, Texas. "This year, more than any 
previous has this anxiety been the most, due 
to the greater price advance with less radical 

"On arrival of the new phaeton each mem- 
ber of the Southwest Hudson Motor Co., 
made a complete search for improvements and 
added appointments for beauty, then a con- 
ference was held as to the general opinion and 
what effect the price would have on our list 
of prospects which had been called on with 
the past model. We were all of the same 
opinion that the new car would be in greater 
demand than that of last year. 

"To prove that our opinion was correct the 
writer took out a demonstrator intended 
for several months' use, however, the car was 
sold and delivered to the first prospect called 
on and another sale and delivery made the 
following day without a demonstration, but 
on the beauty and reputation the Hudson 
•Super-Six has made in this territory. 

"We all voice our congratulation for build- 
ing such a motor car and wish to say that no 
salesman need to vary from the narrow path 
of honesty to sell such a product nor exaggerate 
the policy of the Hudson Motor Car Co., in 
building a better automobile value each year." 

Digitized by 






Easier to Increase Sales 
Than to Cut Expenses 

Dealers and Salesmen Are Confronted With the Same Problem 

PERSONS who have made a study of the records of 
business mortality report that a drug store which 
lives eight years has lived longer than the average 
enterprise in that line. 

Most jewelry stores succumb in a little less than eight 
years. Clothing, shoe and furniture stores, as a rule, last 
only seven years. The average grocery store gives up the 
ghost within five years. 

The automobile dealer has not been an important factor 
in retail merchandizing long enough to permit the com- 
pilation of figures that bear the same meaning as do 
those concerning the older and longer established lines 
of trade. But that their business mortality rate is greater 
than in any of the above mentioned lines must be admitted 
by anyone who will recall the history of those who have 
embarked in the trade in their own localities within the 
past five years. 

For the purpose of this article it is not necessary to 
consider those causes which account for failure due to in- 
fluences over which the dealer has no control. Nor are 
we just now interested in the causes for failure that begin 
with the launching of a business venture, like taking on 
a car unfavorably known or insufficient capital or even 

Most Hudson dealers have had two or more successive 
years of prosperity. They have expanded their plants 
and organizations to an amazing degree. They stand as 
monuments of success, but their problems are neverthe- 
less trying and therefore are worthy of comparison with 
those which are responsible for the failure of once suc- 
cessful dealers in other lines of trade who after a short 
period of prosperity are forced out. 

The preparations made for further expansion seem in 
some instances unsuited for immediate needs. Commit- 
ments for large plants have been made. Some of the 
best men have entered government service. The well 
rounded, smooth working organization has been upset. 
Just at the time when responsibilities were being turned 
over to the boys and the boss was taking it easier he 
finds new problems that tax all his resources. 

And it is not alone the distributor and dealer who 
feel the press of these new conditions. The individual 
salesman too must find that he cannot continue to work 
as he has in the past. The salesman, who had built up 
a fine line of customers on whom he could rely for future 
business in their individual purchases and the helps they 
were able to give in furnishing prospects, finds that he 
must do more work and must develop new fields of trade 
if he is to keep up with the pace that is set for him this year. 

If you will think of the number of years that the average 
business survives you will probably recognize that the 

same cause which accounts for a druggist or jeweler fail- 
ing after seven or eight years is also a contributing cause 
for the failure of many motor car dealers. At any rate 
that same influence is at work today and it is affecting 
distributors, dealers and salesmen alike. 

Salesmen report that their old customers are not as 
keen about new models as in former years. They don't 
get as many new prospects from the old sources of owners 
as they have had. The boys at the club or the fellows 
who own cars who seemed always in the past to know 
of a dozen or more people who were thinking of buying 
a new car can't be relied upon for the names of prospects 
as they have been. 

It is costing the dealer more to operate his business 
than ever before. Wages have increased. Rents are 
frequently higher. Everything is up and now comes the 
question of increased taxes. Added to that is the less 
efficient organization resulting from the number of good 
men who have left for the army and navy. 

But these things are not nearly as discouraging as 
they seem when presented in this manner. They are not 
unsolvable. They just call for a different and more in- 
tensive treatment than we have had to apply in the past. 

The salesman can't by any manner of figuring work 
out a plan by which he can revise his expenditures to 
any worth while degree. The dealer can't reduce the 
cost of his rents. He can't get along with fewer people. 
He must keep up his expenses for there is no way in 
which he can reduce them. Every employe is needed. 
Every expense is legitimate. 

The solution of the situation then is very clearly seen 
in the need for increasing sales. It is easier to do that 
than to reduce expenses. If the druggist and jeweler 
and clothing dealer and the others whose business life is 
so short would recognize the causes which account for 
their failures as we are doing now in the automobile 
trade, they too could very easily prolong the period of 
their business existence. 

Businesses, like men, begin to decline when they let 
up in aggressiveness. Businesses are, in fact, merely the 
expression of the driving power of some individual. There 
must be a human dynamo to keep things going. When 
things go well, when business comes easily and the profits 
are sufficiently large to permit it, men usually don't work 
so hard. They cut down in the number of hours they 
devote to their work. They acquire a new set of diver- 
sions. In the old days when everything was coming hard, 
it was necessary to be on the job from early morning 
until late at night. There was no time for two hours 
off at lunch. The boss didn't take Saturday afternoons 
off. He usually was at the store Sunday. He personally 

{Continued on Page four) 

Digitized by VjOOQlC 


Proof That Farmers Use Automobiles for 
Business and Not Pleasure 

Survey made by disinterested parties shows how 
necessary is the motor car to the agriculturist. 

BELIEVING that the words, "Pleasure 
Car," were everywhere being so much 
misused, Geo. W. Herbert, Inc., of 
Chicago, representatives of twelve nationally- 
known farm papers, recently made an investi- 
gation to ascertain the viewpoint of the farmer 
on what he considered the greatest use of 
the automobile to him. This investigation 
was made among the farmers of Livingston 
County, Illinois, (county seat of which is 
Pontiac), asking the following questions: 

(1) Did you buy your automobile for 
pleasure or as a necessary part of the 
equipment of your farm? 

(2) What percentage of the time is your 
automobile used for pleasure? — for 

(3) How many miles do you cover in a 

The questions went to farmers who owned 
a well-known car selling from $650.00 to 
$850.00 and to Hudson owners. Their reason 
for so doing was to reach the type of farmers 
who own a medium priced car and also those 
owning a higher priced car. There were 277 
such owners. 

Eighty-eight replies were received. 

To the first question, "Did you buy your 
automobile for pleasure or as a necessary 
equipment of your farm?" 

63 said they bought the car as a necessary 
part of farm equipment. 
21 said they bought the car for both 
pleasure and business. 

2 said they bought the car for pleasure. 

2 did not answer. 

To the second question, "What percentage 
of the time is your automobile used for 
pleasure? — for business?" 

22 said 95% for business— S% for pleasure 








1 says 99% 



30% " 

55% " 

60% " 

65% " 

91% " 

100% •' 
1 did not answer. 

10 C , 
















To the third question, "How many miles 
do you cover in a year?" 

18 said 3,000 miles 



3 said 8,000 miles 


From the above, you will see that as far 
as the farmer is concerned there is no such 
thing as a pleasure car. 

Some of the remarks made by the farmers 
who owned Hudsons follow: 

"It (the Hudson) is one of the most 
convenient things on the farm." 

"I have no time for pleasure trips." 

"Use car for pleasure trips Sunday 

afternoons, rest of week for business." 

"For real pleasure we have not driven 

200 miles this year. Our total mileage 

is from four to five thousand miles." 

Every one of the answers received was 
from farmers farming in a community above 
the average county in the United States. 
The average valuation per farm in Living- 
ston County, Illinois, is $30,627.00, con- 
sequently if this type of farmer is not using 
the automobile for pleasure, you may rest 
assured that farmers in other parts of the 
United States are buying the car for business 
reasons and as a necessary part of the farm 

This year more than any other the auto- 
bile is a necessary part of the farm equip- 
ment. On account of the labor shortage in 
all farm communities, farm men will have to 
do more work the coming year. The drift 
of hired hands to the cities on account of high 
wages together with the workings of the draft 
among farm boys and farm laborers as well 
as a big voluntary enlistment of farm boys, 
makes labor-saving machinery absolutely 

The automobile in addition to its labor- 
saving facilities as a farm machine is of 
inestimable value for the whole farm family 
in making them more content with farm life. 

The farmer has always been the backbone 
of the nation and anything that can make the 
farm family more satisfied with farm life, 
as the automobile does, should be encouraged. 

Page Two 

Can You Help Find 

A Daughter for this 

Old Montana Couple ? 

DON'T misunderstand us. The Triangle 
is not becoming a correspondence 
journal or a classified section, but 
when such a heart throb as this comes 
to our desk we can't refrain from printing 
it, in hopes that it will be the means of cheer- 
ing up the poor old lonesome couple that 
requested it. 

The other day a letter came from the 
Silver Creek Ranch, Grey Cliff, Montana. 
It was a request from a gray haired old 
mother for us to send the News Pictorial 
to her sons in the army. And towards the 
end of the letter there was this request 
which we reprint exactly as it appeared in 
her letter: 

"We are growing old, husband and I, on a 
ranch that is much too big for us. With 
the boys gone to war, if only we knew how 
to induce some good girl to come out to 
live with us, and take an interest with us. 
This is a great and wonderful west. We are 
not so rich, but we count our riches great in 
other things. 

"It may be you will have an acquaintance, 
or know of some one, who would like to do 
something of this kind." 


Send in one story every 
week to The Triangle. 

Digitized by 



Make Use of the 
Law of Averages 




It Helps Make Sales 

jhr^HE Hudson salesman who waited for 
7 I inclement weather to call on his Sedan 
< A prospects; the dealer who worked hard 
to get one Hudson in a good community 
knowing that once it was there to be admired 
4nd talked about meant the sales of many 
more, are but examples of the working of the 
law of averages. It isn't psychology or 
mysticism that prompts the haberdasher or 
wise department store manager to put out a 
little "umbrellas for sale" placard on a rainy 
day. It's salesmanship based on the law of 
averages, and the wise automobile salesman 
is he who takes the working of this law into 
his calculations. 

Under the same circumstances the average 
man does the same thing as another average 
man. A situation that makes one man smoke 
more than usual makes all smokers do the 
same thing. For instance, Tuesday, April 3, 
1917, was a big day for cigar sales thruout the 
country, simply because, as Mr. Fred C. 
Kelly points out in The Saturday Evening 
Post, "on the night previous, the President 
of the United States had appeared before a 
joint session of the two houses of Congress 
and delivered a message asking for a declara- 
tion of war against Germany. When people 
read the papers the next morning, it made 
them extremely thoughtful. It was a day of 
tenseness. Men were rather unfitted for 
ordinary business, but were inclined to gather 
in groups and talk — and smoke. Those who 
were in the habit of smoking at all smoked 
that day more than was their custom." 

We all bow down each day to the law of 
averages. "No matter how original or how 
peculiar we may be in certain particulars," 
Mr. Kelly insists that "we average up so 
nearly alike that our individual differences 
are of scant consequence. Human nature is 
a positive quantity. Of every thousand wo- 
men who walk down the street, a certain 
number will pause to tie their shoes. Like- 
wise a certain number will stop to buy soda 
water or candy or dotted veils. This number 
may vary according to weather, climate, sea- 
son, or the day of the week, but there will 
nevertheless be a definite relation between 
the conditions and the number who do a cer- 
tain thing. 

"In the restaurant of a famous department 
store in an Eastern city the manager knows 
exactly how much food of each kind to pre- 
pare, because he has figures at hand to show 
what the average man has ordered in the 
past. He knows from previous experience 
how many people are likely to eat luncheon 
in the store restaurant on a certain day of the 
week at a certain season of the year. And he 
knows that one person out of every hundred 
will order shellfish. A trifle more than one 
out of every five is reasonably sure to order 
some kind of salad." 

A successful mail-order house in Chicago 
"can throw three or four big sacks of mail on 
the scales and tell not only the number of 
orders among the letters, but the amount of 
money the orders represent. If they wished 
to do a little figuring they might even tell the 
amount of rainfall in a given section by the 
size and number of orders from there — for 
there is a relation between rain and mail 
orders. On rainy days a family on a rural 
free delivery route are likely to amuse them- 
selves by reading their mail-order catalogs, 
and as they read them they think of things 
they wish to buy." 

Such facts as these make one ready to agree 
with Mr. Kelly that it is "within the realm of 
things conceivable that this funny little law 
of averages may some day be harnessed up 
and made to perform vitally important ser- 
vice that nobody thus far has ever dreamed 

Here Is More Ammunition 
For Hudson Salesmen 

TWO weeks ago in The Triangle we published comparative figures 
showing that the Super-Six at higher prices really cost less. Below we 
illustrate in an even more graphic way the actual number of bushels or 
pounds of commodities that the farmer has to have to buy a Hudson today as 
compared with one or two years ago, when Hudsons cost considerably less. 

Use this chart when talking with a prospect, especially one who has these 
things to sell. He will find it more convincing than any verbal argument you 
have to offer. 

The Super-Six 
Sold For 

[$1950 f. o.b. factory in 1917 
$1650 " 
($1375 " 

" 1916 
" 1915 

Scale 1000 Bushels Equals One Inch 





Scale 1000 Lbs. Equals One Inch 

971 Bu. in 1917. 
1029 " " 1916. 
1496 " " 1915. 

1520 Bu. in 1917. 

1856 " " 1916. 

, 2391 " " 1915. 

1173 Bu. in 1917. 
1351 " " 1916. 
1649 " " 1915. 

7040 lbs. in 1917. 

8418 " " 1916. 

12168 " " 1915. 

[Next Week-Beef,] 
L Sheep and Hogs J 

You Have a Partnership in the Third 
Largest Industry in the United States 

THE automobile industry is bigger than all others in the United 
States with but two exceptions — the railroad business and the steel 
It pays wages to a million employes. 
It supports five million persons. 

It is a vital factor in the daily life of each child, woman and man. 
Four and a quarter million motor vehicles are now in service in the 
United States alone. 

Comparatively few men today regard or use their motors as pleasure 
cars, and more non-owners are constantly seeing the increasing necessity 
of owning a motor car in order to increase their personal efficiency to a 
point where they will not be outdistanced in the world of men who do 
own cars. 

Philadelphia North American 

Page Three 

Digitized by 



There Are 31 Stars In 
Geyler's Service Flag 

How Many In Yours ? 

THE red and white service flag that 
hangs in the window of the Louis Gey- 
ler Co., Hudson distributors at Chicago, 
carries 31 stars. To Louis Geyler it is more 
than a symbol of service. It is a record of 
the way Geyler's boys are doing their bit 
and the pride is shared by every one from 
the boss down. 

It is a condition that every Hudson dis- 
tributor and dealer shares. There isn't a 
dealer who has not contributed some one to 
the service. True, expert repairmen will be 
scarce in Hudson service shops, but so will 
they with others. It is just this condition 
that gives Hudson an advantage over the 
other fellow. Hudson with its 50,000 owners 
has demonstrated that Super-Sixes do not 
require the attention and service that scores 
of other cars do. It is a talking point that 
every Hudson salesman should use. More 
and more owners must depend upon the reli- 
ability of their cars. 

THE TRIANGLE would like to print the 
record of every Hudson distributor and deal- 
er. Will you send in the number of men in 
your employ and the number of stars in your 
service flag? Let's start the honor roll. 

"Knit Off -Purl to Prepare" 

How Others Have Copied 
the Hudson Speedster 

LAST year when the Hudson Speedster 
with its distinctive lines was announc- 
ed, it was the "snappy" car of the 
shows. The demand for it during the selling 
season was tremendous. This year at the 
New York Show a survey of other makers' 
models reveals the fact that 27 have copied 
the lines of the 1917 Hudson Speedster. Yet 
Hudson last year sold more Super-Sixes of 
this type than any of the six makers, who 
have copied it this year, plan to build. 

This year, of course, Hudson has changed 
and improved the looks of the four-passenger 
model. It does resemble the Speedster of 
last year, but the lines are changed to such 
a degree that once more Hudson stands alone, 
and next year we may expect to see the lines 
of the new Hudson reflected in the models of 
other makers. The motor car users have 
always looked to Hudson for correct mode, 
now designers are content to wait for Hudson. 

Hudson Distributor Dies 

C. E. Wright, one of 
the oldest members of 
the Hudson Family, died 
suddenly at Norfolk, Va., 
last week of pneumonia. 
Just past the 50th mile- 
stone, he was a hale and 
rugged type and his 
death will be a shock to 
the many Hudson dis- 
tributors and dealers 
who knew him. He leaves 
a family; and a son and 
brother to continue the 
large business he had 

M. O. Thompson Killed 
In Wreck 

M. O. Thompson, of the Jno. P. Bleeg 
Company, Hudson distributor at Sioux Falls, 
S. D., was killed in a railroad accident while 
enroute to the Chicago Show. Mr. Thomp- 
son had been associated with Mr. Bleeg for 
many years. 

Easier To Increase Sales Than Cut Expenses 

(Continued from Page One) 

met customers. He talked to his 
salesmen whenever he had an idea 
that they could use. He was familiar 
with conditions in the shop and his 
head was full of every detail. When- 
ever he had to make a decision or to 
initiate a new sales campaign his 
mind was fresh with experiences of 
that day and therefore he didn't 
often err. 

And the salesmen too, he has de- 
veloped new diversions which have 
carried him away from the habits of 
industry of his first years in business. 
The customers he had in the earlier 
days are still his friends and custom- 
ers, but they too have taken on new 
diversions and habits of living that 
are not in common with those who 
this year will be the principal buyers 
of motor cars. 

It means that now the dealer and 
salesman will have to conduct their 
affairs so far as the energy they de- 
vote to the business is concerned, 
very much as they did in the earlier 
days of their business careers. They 
can't let up. They must return to 
the Saturday afternoon hours and the 
hurried luncheon habits. 

The billions of dollars that are go- 
ing into circulation are now reaching 
new channels. A new class of per- 
sons is getting hold of money. It 
is not those who have been the auto- 
mobile buyers of the past that will 
be the buyers of this year. The man 
who has bought a car of you every 
year for the past several seasons is 
likely not to be a customer this year. 
But the man who has worked for him 
in a rather humble and low paid posi- 
Page Four 

tion is very likely to be your customer. 

We were informed last week of 
some coal miners in Pennsylvania, 
who own Super-Sixes and use them 
going to and from their work. A 
Southern dealer received an inquiry 
from some persons in his territory who 
said they would like a salesman to call 
on them, but only in the evening. 
He made the sale and found that the 
whole family picked cotton during the 

Hudson salesmen and dealers have 
been so prosperous lately that they 
as a rule have not cultivated that 
great group of potential buyers who 
are this year getting the money for 
the first time in their lives with which 
to buy motor cars. It is not to the 
older type of buyers that automobile 
salesmen should turn in expectation 
of their business. That is why it is 
necessary for them to seek their pros- 
pects on the side streets. You won't 
find them in large numbers at the clubs 
where the salesman has grown so 
comfortable. You won't find them 
living in the finest homes. Their's 
are not the names that are familiar as 
social and business leaders. 

This condition shows that we have 
grown away from our businesses just 
as the dealer whose short business 
life we have been studying has let up 
in his effort. 

The demand is larger than there can 
possibly be cars to meet, but it does 
not lie in the fields that we have been 
accustomed to cultivate. And it can- 
not be developed in the easy "let 
George do it" way to which our pros- 
perity has accustomed us. 

Digitized by 






An Automobile Shortage by July 1 

Fuel Holidays — Freight Embargoes and Other Influences are Making Immediate 
Protective* Measures Necessary if Dealers are to Get Cars to Deliver 

DAILY developments serve to confirm our earlier pre- 
dictions that this year will witness an automobile 
shortage more acute than any the industry has 
experienced within the last several years. 

From the present indications it seems certain that by 
July 1st all stocks of the most popular cars will have been 
exhausted, and that from that date on dealers and buyers 
will have to depend upon limited productions to meet 
their wants. 

Because of war conditions a curtailment was made in 
the production schedules of every manufacturer in the 
industry. No maker had planned to produce as many 
cars this year as were built last year. But now even 
those greatly reduced schedules have been so interrupted 
by one influence or another that it will be impossible to 
make up what has been lost. 

Four working days were taken out in January because 
of the fuel holidays. No factories are to operate Mondays 
during February or March. That is equivalent to the 
loss of half a month. But it is not the only serious influ- 
ence which is halting production. 

The most serious condition from which there seems 
to be no escape is that resulting from freight embargoes. 
Dealers who do not have cars coming to them every day 
can hardly realize the seriousness of the situation which 
exists throughout the industry. Embargoes are placed 
on shipments without notice and for indefinite periods. 
A dealer may feel that if he gives his factory instructions 
to ship him cars on some future definite date that his 
wants will be taken care of. But before the date of 
shipment, an embargo may make it impossible. That 
condition is arising with us and with all other manu- 
facturers every day. Whole sections involving as much 
territory as two or three states in a group have been 
embargoed against automobile shipments for weeks at a 

This will inevitably produce a serious situation for 
those dealers who rely upon their being able to obtain 
cars from the distributor when and as they may want 
them. It will prove of particular disadvantage to those 
dealers who postpone making contract arrangements. 

Distributors who keep in close touch with conditions 
realize how seriously the freight situation is menacing 
their future. There has been so much snow over the 
territory around Detroit, Toledo, Flint and other auto- 
mobile producing centers that little relief has been possi- 
ble through drive-aways from the factories. For a time 
dealers within five hundred miles of Detroit drove their 
cars overland. That has been impossible for the past 
four weeks. Little relief in this direction is seen in the 
near future, for when the snow begins to melt roads will 
be untravelable because of the mud. 

Embargoes have been in operation with occasional 
lapses for short periods for certain local points for from 
six to eight weeks, covering all of New England, the 
Middle Atlantic States and the Eastern Southern States. 
Those sections absorb approximately one-half of the auto- 
mobiles built. With that market closed it can readily 
be seen that other parts of the country cannot handle 
the surplus thus released in addition to taking care of 
their own quotas. There are not sufficient storage facili- 
ties at the point of production to permit manufacturers 
to continue turning out cars as scheduled holding them 
for shipment as opportunity offers. Consequently pro- 
ductions have automatically slowed up to about the pace 
that can be accommodated by freight facilities. 

New York has immediate need for 100 Super-Sixes. 
Shipments under ordinary conditions reach New York 
from Detroit in from four days to one week. Six weeks 
is now the average time required, but embargoes are in 
force so much of the time that it is impossible to make 
definite plans for a shipping program. Express cars are 
no longer obtainable. For a time we were able to ship 
to Newark, N. J., and the cars were then driven on to 
New York. Now that point is embargoed and today 
(February 6), embargoes are in force to all points East 
of Toledo, Ohio. 

Imagine yourself in the position of the New York dis- 
tributor. You have orders for 100 cars calling for immedi- 
ate delivery to retail buyers, and there is no way in which 
you can get the cars. Or think of the plight of the Balti- 
more dealer who called on the telephone this morning to 
inquire if there were any way in which we could ship 
him some cars. He reported that other Baltimore dealers 
had had to abandon cars in the Alleghany Mountains 
which they had attempted to drive overland. He urged 
us to get express cars and to ship him whatever type of 
Hudson Super-Sixes we could get off. He placed no re- 
strictions upon the number or character of cars we should 
send, with the exception of one model. 

Now, if you are a distributor or a dealer selling Hud- 
sons or any other car in any territory other than that 
over which the embargoes have been so completely en- 
forced, you may not fully realize that your position is 
as serious as it really is. But before the season is over 
you will be made to feel the present conditions just as 
keenly as are those dealers who find immediate need for 
cars they can not get. 

You are going to need cars. The billions of dollars 
that are finding their way into circulation are going to 
look for automobiles. Then you will want cars. If you 
haven't any in stock and are not able to get any you are 
unfortunate. But if you are one of those dealers that at this 
season each year holds off in making contracts and who 

Continued on Page four 

Digitized by 



Australia — The Land of Many Hudsons 


$*«<.*> *\A-w\yToT« 

MANY years ago when the writer fin- 
ished reading a hair-raising tale of 
the "Bushrangers of Australia," he 
was convinced that this great continent was a 
land of kangaroos and long-haired aborigines, 
and that the chief occupation of the latter 
was to deftly throw death-dealing boomerangs 
and disappear in the bush. 

There are probably many others who have 
entertained the same ideas about this British 
possession, a continent of 2,946,700 square 
miles, twenty-five times as large in area as 
the British Isles, and nearly as large as the 
United States of America. Few realize the 
immensity of this great south sea common- 
wealth with its five million people. It is as 
far across Australia as from New York City 
to Salt Lake City, and from the northern 
point to the extreme southern point it is 1900 
miles, the distance from New York to Denver. 
If one wants to journey by boat from Perth 
to Brisbane it is a matter of fourteen days, 
including the stops. By rail over the new 
Intercolonial Railway just completed it can 


be done in seven and one -half days. The 
automobile is a necessity in this country of 
great distances. It is the means of maintain- 
ing communication with the great interior 
ranches or "stations" as they are called, where 
millions of sheep are raised. It touches the 
great deposits of silver and gold; the coal 
mines; and the many other natural products 
in which Australia abounds. 

Hudson Super-Sixes are, in the language of 
one Australian distributor, the most talked of 
car in Australia. Certainly no other fine car 
is as well represented. Since 1913, when the 
first Hudsons began to find their way across 
the wide Pacific to this fertile and prosperous 
continent, there have been sold over 800 Hud- 
sons, and today the Hudson is the preferred 

The outline map above locates the four 
distributors that handle the Hudson in Aus- 
tralia: W. Johnson & Co., Ltd., at Perth; 
Motors, Ltd., at Adelaide; Kellow-Falkiner 
Motor Company, at Melbourne; Dalgety & 
Co., Ltd., at Sydney and Brisbane. 

Above and Below the Clouds in a Hudson 

Do not infer from the right hand photograph that all roads in Australia are of this nature. There is 
plenty of sand and steep hills, however, to tax the power of any car. Perhaps that is why Hudsons 
are so preferred. The scene at the left was taken in the Camberwarra Mts., south of Sydney, and 
the clouds are shown in the foreground. The sandy road is near Perth. 

Wyoming Ranchman Buys Touring 

One of the most interesting sales during 
the month of January was that of a new 
touring limousine to F. J. Posten, a ranchman 
living near Rock Springs, Wyoming. The 
sale was made by the Western Transit Co., 
Hudson dealers at Rock Springs. 

Few dealers can appreciate what it means 
to sell a car of this type in such a territory. 
The country is rough and just emerging from 

the wild and wooly state. It was just be- 
cause the dealer insisted that the new model 
was the very one fitted for the hard cross 
country driving that it would be called upon 
to perform, that closed the sale. Not to be 
outdone by his Fifth Avenue cousins, Mr. 
Posten has ordered a suitable monogram for 
the car. 

Just further proof that there is a prospect 
in every community for every Hudson if you 
go after them. 

Page Two 

Coal Miners Go To Work In 
Their Hudsons 

THERE are many Hudson owners these 
days whose chief worry is the size of 
their coal piles. Some, we are informed, 
demand an accurate count of the glistening 
anthracite every evening when they come 
home. There's another class of Hudson 
owners to whom a coal pile is as so much 
dirt. Somehow or other we envy those chaps 
these cold mornings when we go down and 
and light matches in the coal bin to find that 
elusive lump. Curses! some one moved it 
during the night. 

The latter class are Hudson owners who 
toil daily amid tons of coal in the mines of 
Pennsylvania. Within the past few months 
The Hudson-Bender Co., of Kane, Pa., re- 
port that in their territory they have sold 
many Hudsons to coal miners. Their in- 
creased earnings enable them to go to work 
mornings in their Super-Sixes. 

In every Hudson dealer's territory there 
are new classes of wealth being created these 

What the Five Days Closing 
Proved For One Distributor 

["EVER," said Walter J. Bemb, Hud- 
son distributor at Detroit, "did any 
one thing so clearly demonstrate the 
tremendous hold that the automobile has on 
the American people, than the recent five 
days' closing act. People were ready to make 
sacrifices, of course. They gladly observed 
the wheatless days and the meatless days, 
and most of them were experiencing heatless 
days, but they still cherished the thought 
that they could get around with their auto- 

"The telephone rang constantly during 
those five days. It was the first time in our 
history that we had been closed. Day and 
night service has been one of our best assets. 
Not that during this time every Hudson car 
in Detroit needed service. No, not that at all, 
but there are many who keep their cars here, 
who visit the service station frequently for 
small things and they were completely at 
sea. The inseparable part the automobile 
plays in the life of the average business man 
was evident to everyone. It is a most sig- 
nificant testimonial to the essentiality of the 
product of the third industry in the land." 


German to Buy $5 War Stamp 

a Day Until Kaiser is Licked 

Charles Flaugher, born in Germany, but a 
full fledged American without any traces of 
a hyphen, has demonstrated his loyalty by 
pledging to buy a $5 war savings stamp every 
day until the kaiser is defeated. If he pur- 
chases the maximum amount of $1,000 al- 
lowed by the government before William is 
dethroned, then his wife will start the pur- 
chase of a $5 stamp a day. And then if 
necessary he will continue to purchase stamps 
at this rate for his children. 

This patriot, who, by the way, owns a 
Hudson Sedan, and, therefore, still shows his 
further good judgment, lives at LeMars, 

"Somewhere in France" the 
First Member of the Hudson 
Family Has Given His Life 

Word has come to Detroit that Carl A. 
Engdahl, a member of the 90th aero squad- 
ron, is dead of pneumonia. Engdahl was a 
member of the Hudson family and is prob- 
ably the first one who has given his life in 
the service. He was at one time assistant 
service manager for The Bemb-Robinson Co., 
and for a long time a foreman at the factory. 
He has a brother in the army motor truck 

Digitized by 



We, for One, Hope 
Spokane's Sheriff 
Gets What He Wants 

THE sheriff of Spokane County, Wash- 
ington, has been the principal figure in 
a controversy over a Hudson Super-Six 
that has provided endless stories for news- 
paper reporters, and, incidently, given^the 
Hudson good publicity. >-• 

For fear that we might be charged with 
playing favorites, we will reprint the story 
that appeared in the January 8 issue of the 
"Spokane Chronicle." 

Sheriff George L. Reid wanted a Hudson 
Super-Six last summer and the county com- 
missioners tried to give him a Jeffery. 

Since then he has been asking for any one 
of a half dozen makes of speedy cars. Now 
he has drawn two Fords. 
* "The commissioners have bought two 
brand new Fords, and they are down in the 
garage now," said the sheriff. "I have been 
told they are for this office. Of course, it's 
a relief to get rid of the old rattle-trap, but I 
still need a high-powered car. Now, when 
I want to take out six men I will have to 
take both Fords. One big seven-passenger 
car is all I need. 

"Can't Catch Thieves." 

"The decision in the Coldeen case and the 
fact that we do not have a fast machine are 
making the bootleggers and auto thieves 

"I have given no encouragement for the 
use of a gun. I am not a gun man. I have 
never yet fired at a human being. I have 
never taught that to my men. But if we 
can't fire at a car to compel it to stop then 
the law violators know we can not catch 
them. No wonder they get bold. 

"I notice that three autos were stolen 
Sunday night. One of them was reported to 
me. These thieves are daring because they 
think we can not catch them, and they know 
that even if they are arrested they can get 
out on a misdemeanor charge. If they are 
never caught it is grand larceny. If we catch 
them they were just joyriding. 

Didn't Consult Him. 

"I tried a Hudson and found it was just 
what I wanted. But the commissioners 
would not let me have my choice. They 
told me they would get me a Jeffery. The 
Jeffery was put down in the garage, and I 
waited two or three days, but no one came 

$1,000 a Week— Her Choice is the Hudson 

He, in boyhood days, who could produce a quarter a week for his labors was considered a future Rocke- 
feller. That, of course, was before the motion picture camera, Midas like in its operations, made 
fortunes for the fortunate over night. What would Skin-nay or Penrod say if they could know 
that a mere girl earned $1,000 a week for stunts that wouldn't even get a place on the two-pin pro- 
gram in the old barn. Yet we are assured by the Diando film corporation that such is the weekly 
stipend of Baby Marie Osborne, talented Pathe film star and probably the best known child ac- 
tress in the motion picture world. Here we have her starting for the studio in her own Hudson. 
The photograph taken just in front of the home of this young income tax payer is the only one 
of its kind ever taken. 

near. They simply shoved the machine 
in and never came around to explain its 
workings to me or my deputies. 

"I felt that I should have been consulted 
or at least shown the new car by the agents. 
So when they brought the requisition around 
for my signature I refused to sign it. 

"I later offered to compromise with the 
commissioners. I tried several of the larger 
cars, and agreed to take any of several leading 
makes. I still preferred the Hudson, but I 
told them I would accept nearly any high- 
powered machine adapted to this kind of 

"Now I learn that I draw two little Fords." 


Have you sent in a story to 
The Triangle this year? 


There Is An Auto in Iowa 

For Every Eight Persons 

THERE are 282,134 automobiles listed 
in Iowa, according to the figures of the 
automobile department of the secretary 
of state. Computing the estimated popula- 
tion with the number of cars, the following 
results might be obtained: 

One automobile to every 8.4 persons. 
One automobile to every 1.7 families. 
The department reports that the number 
of cars registered in 1917 was 170,722; num- 
ber of dealers, 2,037; motorcycles, 3,424; 
transfers, 29,802. 

Iowa's population at the present time is 
estimated by Ora Williams, state document 
editor, to be 2,385,000, or 477,000 families. 

Two Farm Products That Have A Greater Purchasing Power 

Than Ever Before 

Even when a Hudson Super-Six cost but $1375 in 1915 as compared with $1650 in 1916; and $1950 now, the 
increase in the purchasing power of the two farm products graphically shown below is so much greater that in 
reality the Super-Six costs less. Show this table to your farmer prospects. 



19,118 lbs. in 1917 
25,741 lbs. in 1916 
26,544 lbs. in 1915 ■■■■■^H 
Scale — 12,500 lbs. = one inch 

12,737 lbs. in 1917 
18,879 lbs. in 1916 
26,654 lbs. in 1915 

Page Three 

Digitized by 



| Homely Happenings 
| in the Hudson Family 

Two Shows With But a Single Thought 

Goats and Patterson of Stockton, Cal., 
have an affinity for each other. Not that 
he doesn't lose his own goat sometimes, for 
he admits that such is frequently the case, 
but more often he gets enough others to out- 
number the times his is secured. "Pat" with 
his careful ear, carefully attuned by his racing 
exploits, was strolling about the Biltmore 
Hotel during the New York Show, when he 
heard the word "goats." He paused and 
heard two men in khaki puzzling over where 
they could buy a thousand head for the army. 
"Pat" interrupted, found their price, wired 
Stockton, and the next day gave them a bill 
of sale for 1,000 of the mountain variety at a 
profit of $4 a head. 

Service with a capital "S". There is some- 
thing very gratifying when an owner writes 
an unsolicited letter like this one. "I write to 
acknowledge and express my appreciation of 
the courtesies extended to me by The Hudson- 
Powers Company of Providence and Fall 
River, and to compliment you for having 
such men as Messrs. Powers, Sullivan, Leary 
and all the others who seem to stand ready 
to give their best efforts to furthering your 
interests, even to the sacrifice of their own 
personal plans or engagements outside the 
business," says the head of a big concern in 
Pawtucket in a letter to this company. "We 
hear so much," he writes, "about the flowers 
that might have been sent before the funeral, 
and that is why I write you in this way. I 
got my Hudson outside the state, but from 
the service that I am given at Fall River and 
Providence, I would not know but that the 
Providence agency had received the selling 
commissions on the machine and liberal ones 
at that. It seems to make no difference. It 
is a Hudson and it gets the very best atten- 

In front as usual. Just read the opening 
sentence in the story that described the 
automobile show at Oklahoma City in the 
local newspaper. "Promptly at 8 o'clock this 
morning two big Hudson automobiles were 
standing in front of the entrance to the Car- 
hart building, and behind them were Pack- 
ards, Franklins, and cars of many makes 
ready to be taken into the building for the 
second automobile show that starts today." 

Four sales from the new catalog. That is 
the report that comes to us from Hudson- 
Bender of Kane, Pa. And the best part of 
it is that three of the cars were closed ones, 
a limousine, a touring limousine, a runabout 
landau, and the fourth a four passenger phae- 
ton. So anxious were they to obtain them 
that they had them shipped to a point 12 
miles from Kane and then brought overland 
through the deep snow on sleds. 

Two familiar Hudson faces have been 
added to the staff of the Hudson-Stuyves- 
ant company at Cleveland. Arthur J. Hill, 
who handled the successful Hudson racing 
team during the past year, becomes manager; 
and Chester E. Carroll, for many years a 
familiar figure in the sales department at the 
factory, is the new secretary and treasurer. 

Locations sell cars. That has been dem- 
onstrated by the Gomery-Schwartz Motor 
Car Co., of Philadelphia. Only recently they 
moved into their skyscraper salesroom in the 
very heart of the business district of staid old 
Quaker city and their location alone sold 
three cars. Business reputation is one thing, 
a good product is another, but the location 
of the salesroom is of great importance. 


"Business in 1918" 

An interesting and important story for 
every dealer to read. 

There is generally one exhibit at 
every automobile show that is the 
"center of the show." Why is it so 
often Hudson? It is a fact that 
Hudson does dominate the auto- 
mobile show just as it dominates 
the fine car field. People come to 
the Hudson exhibit to find relief 
from the ennui that so often per- 
meates the atmosphere of other 
exhibits. In the photograph above 
Hudson dominates the private 
showing of the Hudson distributor 
at Louisville, Ky. It is given more 
space than all of the other makes 
of cars handled, combined. The 
attractive photograph at the right 
shows the exhibit of the Quig 
Motor Car Company, at the 
Easton, Pa. show. 

An Automobile Shortage 
by July 1 

{Continued from Page One) 

wait to see how things are going to open up 
before deciding what car they will represent, 
you are, if that is your attitude, playing 
with a condition that means inevitable loss 
to you. 

Distributors are making every effort pos- 
sible to meet coming conditions by ordering 
out cars when and as we can furnish them. 
But they are not going to get all the cars 
they will require. They are not going to be 
short sighted and take care of their retail 
needs at the cost of their dealer's require- 
ments. Nor can they be expected to deny 
themselves or their dealers who have 
promptly contracted and who are taking such 
cars as they can get and as they can handle, 
in order to furnish cars to an eleventh hour 
dealer who waits until the season opens and 
then asks for the same consideration as 
though he had been the first to contract 
and had done his full share in carrying his 
part of the load during the winter. 

No one can get enough stock ahead this 
spring to give him any concern. There can 
not be enough automobiles to meet the 
needs that will come with the opening of 
spring. Only those dealers who arrange in 
advance will have cars to deliver. The man 
who delays is sure to meet with disappoint- 
ment. The situation isn't altered much by 
the car he may subsequently take on. There 
will be a shortage with all makes that any 
dealer who has ever sold the Hudson would 
care to handle. 

Page Four 

Service Talks by Goldsmith 

A New Suggestion 

Hudson owners in Atlanta from now on 
will receive helpful service hints each month. 
Here is the text of the first mailing. 

"Carbon is a foe to engine efficiency — it 
ought to be removed every 1,500 miles." 

Your car, the service it gives and the length 
of that service, interests me as much as it 
does you. 


A Lesson from Lincoln 

ABRAHAM Lincoln 
had the wise habit 
L of knowing when 
to shut his eyes. There 
are times in every or- 
ganization when contro- 
versies arise even bet- 
ween the most loyal. 
Lincoln maintained that 
at such times it was the 
wisest thing for the man 
at the top to know no- 
thing about them, to let 
them work themselves 
out. It is a lesson that 

profit by, 

executive can 


Digitized by 







By CHARLES COOLIDGE PARLIN, Manager, Division of Commercial Research 
The Curtis Publishing Company, Philadelphia 

ANY forecast of business in 1918 may be upset by 
unexpected military or political events — yet busi- 
" ness decisions must be made, and the purpose of this 
analysis is to present, as they appear today, some of the 
basic facts that may form the foundation for a business 

The first great fact is: We must win the war. To 
that end the Government has pledged the fortunes and 
the lives of the nation, and rightly — for without the de- 
feat of Prussianism, what security would there be for 
either wealth or happiness? 

The interests of the Government and of business are 
identical. There is absolute unity of purpose. Every- 
thing that can be done to help win must be done. Any- 
thing that does not help to win the war can well be 

The Primary Question 

The primary question, therefore, for 1918 is:"What does 
the Government need from industry?" The answer to 
this question depends upon the amount of shipping avail- 
able. How much can the Government transport to the 
front in 1918? Approached from this angle, while it seems 
probable that a large aggregate tonnage can be delivered 
at the battle line, yet, considering the vast factory ca- 
pacity of the country, it is evident that the requirements 
of the Government for 1918 can absorb but a small per- 
centage of the potential output of our factories. 

In certain lines where Government needs are large and 
the American factories have not been extensively de- 
veloped, as in certain lines of chemicals and in the pro- 
duction of large steel units, Government needs can vir- 
tually absorb plant capacity; but for the production of 
smaller units — i. e., for pieces not larger than automobile 
crankshafts, American factories can apparently supply all 
possible needs of the Government for 1918 and have the 
greater part of factory capacity left for other uses. In 
the aggregate, therefore, so far as the coming year is con- 
cerned, the major portion of American plant capacity must 
be applied to ordinary domestic uses or lie idle. 

If serious limitations to private enterprise exist they 
must be sought in materials, fuel, transportation, labor or 
market conditions rather than in plant capacity. 


Materials which must be imported from distant points, 
such as tin and chromium, are difficult to obtain. Also, 
materials of domestic origin for which there are exceptional 
demands at home and abroad, such as cotton, wheat and 
sugar, are likely to be scarce. 

The manufacturer dependent upon any of these scarce 
materials may find his potential business measured by the 
amount of that material that he can obtain. An answer 
to such a problem may sometimes be found in substitu- 
tion or in making a smaller amount of a scarce material 
cover a larger volume of output. Some manufacturers can 
change from tin to other containers without detriment to 
their product and with financial advantage to themselves. 

The automobile manufacturer with a limited supply of 
vanadium steel will need to study just how little of the 
alloyed metal is essential to a light but sturdy car. The 
candy manufacturer if allowed but 80% of his normal 
sugar supply may, by developing markets for candies that 
require smaller amounts of sugar, do his normal volume of 

The three great basic materials — iron, steel and wood 
— appear to be available in sufficient quantities to supply 
all probable needs for 1918, if fuel, transportation and 
labor can be found to operate the furnaces and the mills 
at full capacity. 

Fuel and Transportation 

Fuel production is closely related to transportation, 
for bituminous coal is dug only as cars are available, and 
any irregularity of car supply reduces mine output. A 
serious transportation congestion has existed for some 
time on the Eastern railroads. West of Chicago and south 
of Washington there is sufficient trackage, and it is said 
there would be sufficient cars to meet present needs if each 
road could keep on its tracks as many cars as it owns. 

Serious efforts are being made to relieve this conges- 
tion, as evidenced by the pooling of the Eastern roads, 
the withdrawal of certain passenger trains, the diversion 
of freight to other roads, and more recently the pooling of 
all the railroads of the United States under Government 
control. The chief present limitation to industrial ac- 
tivity appears to be transportation. To fully remedy the 
situation during the months of bad weather will be diffi- 
cult, but there is reason to hope that conditions will soon 
be improved and that with a return of better weather con- 
ditions the service may be able to meet the demands upon 
it. This will to a large extent solve the fuel problem and 
those problems of materials in which shortage is due pri- 
marily to lack of transportation. 

"Non-Essential Industries*' 

Meanwhile certain economies in material, fuel and 
transportation are necessary. To meet this situation a 
Priority Board was created to see that the most needful 
activities receive first consideration. But merely to divert 
materials and fuel to the most essential needs, leaving, 
others to struggle for what is left, might produce ruinous 
results. To meet this problem is not unnatural that some 
should seek a solution in the curtailment or elimination of 
"non-essential industries," and several different lists of 400 
to 600 industries have been drawn up by various individuals. 

But a study of these lists shows that such distinctions 
are impracticable. Except in two or three industries, 
most of the factories with national distribution are located 
on the Eastern Seaboard, and there is no considerable ad- 
vantage in embargoing westward shipments. Besides, a 
very large percentage of the "non-essential industries" 
are small shippers, shipping ordinarily in less than carload 
lots. Hence, from a transportation standpoint, so far as 
most of the "non-essential industries" are concerned, little 
can be accomplished by a freight embargo. 

{Continued on page four) 

Digitized by 



Now Showing — One Week in San Francisco! 

Homely Happenings | 
in the Hudson Family \ 


Well! Says the Sergeant — 
"It Is Some Car" 

now. Not long since he was connected 
with the Company in the Service De- 
partment, and those who were fortunate 
enough to receive one of his rhetorical efforts 
know that if he is half as good a soldier as 
a letter writer, Uncle Sam is to be congratu- 
lated. This letter received last week from 
Camp Gordon, Georgia, was the first inti- 
mation of Moiselle's location since the news 
came that he had gone into service. It's 
well worth reading. He says: 

"Here is a Super yarn. I got it last week 
from a fellow who was driving me back to 
camp in a Super-Six. 

"While we were running along the worst 
road in the world, which had become 'worser' 
on account of the many heavy recent rains, 
the speedometer hit the 22,000 mile figure. 
I called the driver's attention to the fact, and 
he said, 'Well, what about it? Do you think 
that you are riding in a Flivver?' I informed 
him that I was aware of the fact that it was 

Going Over the Top 

a Super-Six he was driving and in a casual 
way asked him what he thought of the Super. 
" 'This Super,' he said, 'was bought last 
April and hasn't been inside of a garage over 
night yet. The only time she isn't running 
is when she is being washed or is standing 
down at Five Corners waiting to pick up fares. 
She runs night and day and since the camp 
has been out here, the motor never stops be- 
tween noon time Saturday and six o'clock 
the following Monday morning. It is seldom 
that she makes a trip either to or from the 
camp with less than ten husky soldiers in it. 
There hasn't been a cent paid for repairs to 
the motor -since Mr. Baldwin (the owner) 
bought the car, and she averages 14 miles to 
a gallon of gas over the worst stretch of ten 
miles of road between Atlanta and Camp 

Shall the Insurance Reports 
Become a Dead Issue? 

The interest displayed in the recent an- 
nouncement in THE TRIANGLE that unless 
enough distributors and dealers evinced suffici- 
ent interest the present life insurance reports 
that are sent out would be discontinued. 
Just one letter was received and that from a 
prominent distributor who said — "Do not 
stop these valuable reports by any means." 
There must be others who have some opinion 
in this matter. Let us hear from you or it 
may be necessary to sound the death knell on 
these reports. 

Five Hundred and twenty-three Used cars. 
That was the record of sales chalked up 
last year by the H. O. Harrison Co. of San 
Francisco. Not only was the volume large 
but every deal was clean cut and worth while. 
During the twelve months the total sales of 
used cars amounted to $338,549.53 and the 
month of August when 68 were sold was the 
busiest month in that department. 

Gol! Durn It! The boy that stayed on the 
farm has got it all over us city fellers. 
Tucked away in an obscure place in a city 
paper we find that according to the United 
States census the 1910 farm income was nine 
million dollars and in 1917, $19,443,849,381. 
Some increase for the old wallet. 

Grand! That in one word expresses W. G. 
Patterson's opinion of the new four door 
sedan. "It is exhilerating to ride in this lux- 
uriously appointed Hudson." he writes, "and 
I have yet to meet the salesman who is not 
proud to sell the Hudson line." Patterson is 
manager of the Dickinson Motor Co., of 
Shreveport, La. 

Some Bungalow! That is if they live up 
to the name they are advertised under — 
"Super-Six Bungalows." J. W. Goldsmith, 
Jr. in Atlanta found the ad in a Georgia paper 
and mailed it in to show how the name Super- 
Six has become a part of the language of 

A Hudson for 10c. That is what they are 
advertising in Bingham ton, N. Y., where 
a Hudson Super-Six is being given away at 
a Shrine fair. It is estimated that 50,000 
shares, as they call them, will be sold at 10c 
each. The Hudson has a place in the lobby 
of the best hotel in the city during the fair. 

Bucking snow averaging from twelve to 
eighteen inches in depth with a motor that 
had been run less than five city blocks after 
being unloaded at the freight depot, Frank 
Botterill and several members of his organi- 
zation drove from Salt Lake to Ogden, Utah, 
Wednesday morning in an hour and twenty 
minutes, under very severe weather and snow 
conditions. The trip was of particular inter- 
est because of the fact that it was Mr. Bot- 
terill's first trip out of town in the new Hud- 
son Super-Six phaeton. 

What's the Matter ? — Do you notice this 
week that the Homely Happenings are few 
and far between. Unless some of our corre- 
spondents quit hooverising on the ink it may 
be necessary to suspend publication of this 
particular column. All we want is a hint of 
something that happened and we will make 
it homely enough. 

The Eternal Triangle 

It is hard to realize that this photograph was 
taken nearly two miles up, for there is nothing 
in this placid scene to show the ease in which 
it was possible to cross the famous Continental 
Divide near Durango, Colorado, in a Hudson 
Super-Six last November. But Hudsons can 
go anywhere. 

"Your Business Won't Suf- 
fer" — Read next week's issue 
of The Triangle and get the 
reasons of one of the greatest 
merchants in the world. 

Page Two 

Enthusiasm plus! That, perhaps explains the 
attitude of D. Earl Keckiev, of Decatur, 111., a 
Hudson owner who has the Hudson Triangle 
painted on every spot that will permit of it. 
This view, unfortunately, shows but one side 
of the car. Similar decorations adorn the 
other side and the rear. 

Digitized by 



Another Questionnaire Proves 
Usefulness of Auto 

UP in the state of Minnesota where Hy 
Histed distributes Super-Sixes with a 
willing hand, there was some question 
as to just how badly the farmer really needed 
an automobile. And for the benefit of any 
Hudson salesmen who might be seeking such 
information, THE TRIANGLE secured the 
following data from a very reliable farm 
paper, The Farmer, of St. Paul. 

There were 31 replies received and the 
answers to the four questions follow: 

1. As nearly as you can judge, what per- 
centage of your total use of your car has been 
for business purposes? 

2 farmers say — 100% 
2 farmers say — 95% 
4 farmers say — 90S 

2 farmers say- 
2 farmers say- 
6 farmers say — 
4 farmers say — 
8 farmers say — 





Average — 81 % 

2. Please advise us all the various business 
uses to which you put your car during the 

1 farmer says — Taking children to school. 
5 farmers say — Machinery repairs. 

2 farmers say — Trailer. 

7 farmers say — Going to market. 
7 farmers say — Hauling crated stock 

to depot. 
1 farmer says — Hauling water for stock. 

1 farmer says — Hauling poultry and 

10 farmers say — Quick trips to town. 

2 farmers say — General farm business. 
9 farmers say — Hauling cream. 

2 farmers say — Taking men to other 

end of farm. 
1 farmer says — Carrying customers 

to other farms to 

see stock. 
1 farmer says — Looking after men in 


3. In your opinion, what are the most im- 
portant benefits which a farmer and his family 
receive from the ownership of an automobile? 

9 farmers say — Quick trips to town. 
1 farmer says — Going to church and 

1 farmer says — Saves labor. 
9 farmers say — Pleasure. 
10 farmers say — Saves time. 
1 farmer says — Business. 

Records Like This Sell Hudsons 

Other Hudson Dealers Must Have Similar Stories to Tell. 

If You Have, Let Others Know It. It Will Help 

Those Who Haven't Done So Well. 

By J. B. Andrews, Sales and Service Manager, 
City Point Motor Co., Petersburg, Va. 

THE total mileage of the 32 Hudson Super-Sixes we have here is 126,211 
miles and the total mechanical expense to the owners has been $7.81 to 
January 1st, 1918. 
When we view this from the standpoint of complaints to us from owners 
of other cars here, we begin to feel that we get the very cream of the Hudson 
production or else we wonder why any one buys a car under the $3,500.00 
class unless it is a Hudson. On the other hand we consider also the personal 
interest we have in each and every owner of a Super-Six. They are impressed 
in the beginning with the fact that we at all times feel ourselves a partner in 
the ownership of the car and have them come to us and no one else for all 
advice in regard to the operation, etc., of the car. You cannot find a Super- 
Six in any service station but our own, while in order to maintain our force 
and organization our service station is packed month in and month out with 
other makes of cars brought to us for attention which they cannot get from 
their own people. 

In addition to the above we do not fail to give the Hudson Company full 
credit for the excellent service rendered us on a few replacements it has been 
necessary to make. The writer is just chuck full of Hudson Super-Six and 
City Point Motor Co., Inc. SERVICE. We only wish that every Hudson 
Sales and Service Station in America had the spirit that our organization has. 
Instead of a 25,000 production per year it surely would range around 100,000 
cars per annum. Just a few days ago a representative of another concern 
said to the writer after going through our place and talking with different 
employees, "Oh! for people to represent our car that would be as loyal to it as 
your fellows are to you and the Hudson. I would like to have you call in to 
see our people sometime when you are in Richmond and tell them just how 
you do it." 

We buy Hudsons from the factory. We advertise them, we sell them to 
people able to own cars and then through personal service we keep them sold 
and satisfied. Every time we sell a Hudson we increase our selling organization 
at least by one. If there are three members in the family it means three addi- 
tional members of our organization. They must be satisfied and a satisfied 
owner makes a good addition to the sales force. 

4. After the experience you have had, 
would you and your family be willing to try 
to run your farm without an automobile? 
30 farmers say — No. 
1 farmer says — Yes, if everybody 

Their Country Is Calling 


Slow Moving Vehicles Keep to the Right 

^HE announcement in THE TRI- 
ANGLE recently that one Hudson 
distributor had 31 stars in the service 
flag has stirred others to action in reporting 
their records. THE TRIANGLE would like 
to print each week the number of men that 
have gone into their country's service. 
Let's hear from every distributor and dealer. 

There are 33 stars in the service flag of 
The Henley-Kimball Co. of Boston. Three 
salesmen went to Plattsburg and returned 
with captaincies. 

The Lord Auto Company, of Lincoln, 
Nebraska, reports seven stars in the service 
flag and ten men left on the pay roll. 

E. V. Stratton, of Albany, writes that his 
Albany organization has furnished five for 

"Our service flag shows 16 stars and it won't 
be long before a number more are added," 
writes Tom Botterill of Denver. 

There are 26 stars in the red and white 
service flag that adorns the front window of 
The Bemb-Robinson Co's. salesroom, Detroit. 

Just for the sake of comparison ths driver of this Super-Six in Singapore, consented to share this 
picture with the tired looking driver of the oxen at the left. Just back of them is a 'riksha, 
that popular two wheeled runabout of the far east. Three methods of transportation are shown 
here, you say. True, but only one way for us, we say. 

Page Three 

Previous records published in THE TRI- 
ANGLE credit H. O. Harrison, San Fran- 
cisco with 22; John Doran Co. of Spokane 
with 12; and the Louis Geyler Co. of Chicago 
with 31. 

Digitized by 




{Continued from Page One) 

Besides, it is evident that any wholesale 
elimination of industries must lead to disas- 
trous results. All industries are so inter- 
related that to force any considerable number 
into sudden bankruptcy is likely to destroy 
the whole financial fabric. 

Danger in Reduced Volume 

It is also evident that these industries 
cannot be cut down to fifty per cent of normal 
volume unless Government orders fill the gap. 
For it is impracticable to reduce overhead 
and fixed investments fifty per cent; credits 
would become involved and disaster in- 

Discarding these extreme suggestions, the 
Government has asked the various industries 
to organize as separate units and has asked 
each industry to take steps that will insure 
a saving of at least 15% in coal. Each 
industry is free to work out the economy in 
its own way, but the Government has sug- 
gested that in some industries the economy 
can be effected by cutting off odd sizes, 
special models, fancy specialties, etc. Stand- 
ardization of products and limitation of 
lines has been a recognized need in some 
industries and present conditions furnish 
the opportunity to make changes that will 
prove permanently helpful. 

Business Must Earn Money 

It is necessary that fuel and materials of 
limited supply be conserved, but it is im- 
portant that this conservation be effected, 
so far as possible, without reduction in total 
business. For in most industrial operations, 
profits are in the last 25% of the business 
and any serious curtailment of the business 
is likely to reduce it to a non-profit basis, 
and that in turn would be disastrous. Busi- 
ness must earn money to maintain the 
credit of the nation. This is the second 
basic fact to be considered in making a 
business decision. 

Business must be encouraged, not for the 
sake of business itself; not for the sake of the 
money invested in it; not for the sake of its 
employees. Business must be encouraged 
for the sake of the Government. Business 
should be encouraged to conduct its affairs 
energetically, and, in legitimate and reason- 
able ways, to make money, so that it may 
support the Government, directly through 
its own taxes and contributions, and in- 
directly through the taxes and contributions 
of employees and stockholders who profit by 
its prosperity. 

For business men to doubt, to hesitate, 
to shrink their businesses, means a low ebb 
of national earning. For business men to 
make the best of all available materials, 
fuel, transportation and labor, means a 
business nation alert, confident, prosperous, 
to back this Government in the most gigantic 
industrial undertaking of history. The 
United States is the last great bulwark of 
Allied finance. Europe depends upon us. 
We must depend upon ourselves. We must 
keep ourselves industrially fit. Underneath 
our vast credit operations we must maintain 
a foundation of sound business prosperity. 

If the hope for adequate transportation 
proves well founded, and with that comes 
adequate supplies of fuel, steel, iron and 
lumber, for many manufacturers the prob- 
lem will be a question of labor. 


Shortage of labor supply seems likely in 
the long run to prove the most serious limi- 
tation of industry. At present it is denied 
that a general labor shortage exists. In 

centres where Government orders have been 
concentrated labor supply is inadequate, but 
in other sections it is claimed that there is a 
labor surplus. 

But even if it be granted that labor is 
sufficient at present, it is obvious that if 
several million men are withdrawn from in- 
dustrial employment and there remains 
urgent need for increased production from 
the farm and from the factories, something 
must be done to enable fewer men to do 
more work if all needs are to be met. 

Labor saving devices can accomplish 
something. On the farm, the tractor and the 
milking machine, and in the home, a wide 
range of household appliances can add much 
to the effectiveness of labor; but in our fac- 
tories, further extension of labor-saving 
devices are apt to necessitate construction 
and installation of elaborate machinery, in- 
volving delays and initial expenditure of labor 
and capital that tend to neutralize their 
value in solving the immediate problems. 

Standardization of labor methods can 
probably accomplish much more and manu- 
facturers are likely to find intensive study of 
their labor methods desirable. 

Substitution of women and the better 
organization of vacation labor of college 
and high school students and teachers will 
help to relieve the situation. 

War prohibition, if adopted, may help to 
produce steadier employment, encourage 
thrift and increase the ambition of labor. 

But of all the factors which may help 
solve the question one of the most effective 
is to furnish labor an incentive to greater 

Labor Must Earn More 

This brings us to the third great fact on 
which to base a business judgment. Labor 
must be encouraged to earn more 
money. For labor to devote all its surplus 
earnings to a Government needs would be 
ideally patriotic, but lacks the stimulation 
to further effort that comes from anticipated 
pleasure of possession of coveted merchan- 
dise. For labor to spend on itself all the 
surplus of its efforts might indirectly help 
through stimulating industrial profits, but 
would fail to make that direct contribution 
which patriotism impels. 

The practical solution seems to be some- 
where between the purely ideal and the sel- 
fish appeal. Let labor be encouraged to 
earn more money, as much more as possible 
— to devote the major portion of its surplus 
earnings to Government investments and war 
charities, and to apply the rest to whatever 
merchandise has long been desired — a talking 
machine, a bit of jewelry, better furnishings 
for the home — any wholesome purchase that 
will make the laborer a more ambitious work- 

Net earnings result from earning more 
than is spent, and may be increased either 
by increasing earnings or by reducing ex- 
penditures. The nation is somewhat in the 
position of the man who wishes to buy an 
automobile — there are four ways the money 
can be obtained. The man may take it out 
of past earnings, or mortgage future earnings 
by borrowing, or he can reduce living ex- 
penses and get the money out of present 
savings, or he may put forth extra effort and 
earn the money. 

From the standpoint of the nation, the 
last is much the best method. For under 
that plan the new purchase will stand as an 
addition to national wealth — obligating 
neither the past nor the future. 

Page Four 

Earning vs. Saving 

That earning is a more potent factor than 
saving in producing net wealth is indicated 
by the statistics of saving. Individual de- 
posits in banks in the United States for the 
three fiscal years ending June 30, 1907, years 
of high earning and large spending, show a 
net gain of more than three billion dollars, 
while the following fiscal year, a year of 
small earnings and rigid economy, showed a 
net decrease of individual deposits amount- 
ing to more than $300,000,000. 

While the nation because of the vast sums 
needed must draw on past savings and mort- 
gage future earnings, the best means to obtain 
revenue is to stimulate increased earnings 
of capital and labor and to take the revenue 
from those increased earnings. 

But if labor can be stimulated to greater 
activity, and materials, fuel and transporta- 
tion are available, will the market exist for 
normal business? Some say that retrench- 
ment in expenditures will necessitate smaller 
outputs. But while many of the well-to-do, 
upon whom the financial burdens of the war 
fall heaviest, will retrench, and many salaried 
employees and others with fixed incomes will 
be forced to economies, yet from below there 
is rising a vast market. Farmers this year 
had large crops and abnormal prices and 
artisans with full employment for every 
member of the family of working age receive 
the highest wages in our history. 

Apparently the market for normal quan- 
tities of medium grades of merchandise will 
exist if we have the will to supply them, and 
that brings us to the last, but by no means 
the least, great factor in the situation, The 
Will to Win. 

Over and above all material things is the 
mind of man, and in the last analysis the 
human will is more potent than matter. 


Is there room for all the new Government 
activities and normal volume of business? 
There is if we have the will to make it so. 

Our one first aim must be to win the war. 
But to the winning of the war, if long con- 
tinued, healthful, active business of normal 
volume is necessary; and whatever plant 
capacity the Government cannot advan- 
tageously use, should operate for domestic 

What do present conditions require of a 
business man? They require compliance with 
every request of the Government, careful 
yet courteous management, sound financ- 
ing, elimination of waste, alert attention to 
every opportunity to adapt products to 
meet new needs. Business cannot be as 
usual. Unusual needs must be met. 

At no time in our recent history have con- 
ditions been so full of change; never was 
there so great an opportunity for the manu- 
facturer who can meet present-day needs to 
gain permanent markets for himself; never 
have conditions demanded of producers so 
much of careful education of their patrons. 
The man who shirks his business and aban- 
dons his markets harms himself and tends to 
weaken the whole business fabric. The man 
who maintains firmly his markets and his 
faith in the soundness of American business 
performs a patriotic service. 

There is room for Government activities 
and business, unusual in character but 
normal in volume, if we have the will to 
make it so. Business for the year 1918 is 
likely to be what the business men of America 
will to make it. 

Digitized by 






England's Greatest Merchant Tells How 
Wartime Business is Different 

Says Business Won't Suffer, But, Because Organizations Have Been Weakened 
Through Loss of the Best Men, Those Who Are Left Will 

Have to Work Differently 

Many Valuable Suggestions for Distributors, Dealers and Salesmen are Contained in This Talk 

AMERICA'S business is not going to suffer from the 
entrance of the nation into the world conflict, ac- 
" cording to H. Gordon Selfridge, head of one of the 
largest department stores in England, and who before 
going to England was general manager of the Marshall 
Field store at Chicago. 

In a talk to a large group of American merchants in 
New York a few days ago, Mr. Selfridge made it clear 
that business in England is bigger than it ever was. He 
holds to the same optimistic condition for America. 

But by far the most important message he had for 
American merchants was voiced in these words: 

"Business men over here must remember one thing that 
we found true, and that is that business in wartime is very 
different from business in time of peace. 

"The proprietor of a store must work ten times as hard as 
he did before and he must be responsible for many things 
which he formerly delegated to subordinates. He must above 
all things watch out for the useless wastage. There must be 
no careless throwing away of paper, for example, or string. 
Delivery should be carefully laid out to save labor and gaso- 
line. Then there should not be an indiscriminate distribu- 
tion of catalogs, also superfluous delivery should be avoided 
wherever possible." 

The automobile dealer has to change only the words 
slightly to make Mr. Selfridge's advice apply directly to 
his own case. The best men have gone from practically 
every organization. The salesmanager, the star salesman, 
the head mechanic and even the best bookkeeper are now 
at the front or are on the way. One Hudson dealer re- 
ports 33 as already having gone. Among them were 
five salesmen. Another Hudson distributor lost 31 men. 
Everyone has lost some of his best men. 

This means that the proprietors now will have to keep 
in closer touch with their sales than they have been com- 
pelled to do for the past two or three years. They will 
have to supervise things in the shop much more closely 
than they did before they lost the best men. There won't 
be any chance during the period of the war for the boss 
to take the hours away from his business as he has prob- 
ably done in order to give "the boys" a chance to show 
what they could do. He must eat his lunches more 
hurriedly. He will have to get down as early as his boss 
mechanic used to get on the job and he will have to stay 
as late as the best salesman stayed. The proprietor who 
is to keep things moving will, until he can rebuild his 
organization, have to be the chief cook and bottle washer, 
just as he was in the days when he was starting and before 
he had made so much money that he had acquired golf 
and limousine habits. 

Salesmen, too, will have to look after the way they spend 
their time. About the only capital they have invested in 

the business in addition to their qualifications as salesmen 
is time. If they continue the habit some have of taking 
Saturday afternoons off it is going to make a big dent in 
their earnings. Saturday afternoon is one-twelfth of the 
working hours of a week of six days. To take that amount 
of time away from the opportunity of making sales is like 
the cigar dealer who smokes one on the house every time 
he sells five cigars. Soon he learns he is smoking up all 
the profits for there is only twenty per cent gross profit 
in the business. The sales that can be made on the 
Saturday afternoons when the ball game is on or when 
we could get into a dandy foursome or even take the old 
boat out for a spin in the country are ones that will pay 
most of the net profits that are going to be made this 
year. It isn't that the volume couldn't be made to reach 
pretty close to last year's total even without those extra 
hours. It is because everything is costing more and there 
are the income taxes to pay. 

And then we shouldn't overlook that remark by the 
London merchant about wastage of other things besides 
time. We must not waste gasoline. We must be careful 
how we distribute catalogs. When we have a good letter 
to send to prospects we will find it pays to look carefully 
over the list to find if the names of any are included who 
are too poor to buy or who have just bought or on whom 
we might make a better impression if we went direct to 
them with our proposition. 

If the proprietor will sit down and seriously think of 
his position for the next few months, perhaps the idea 
will occur to him that he might list the things he will have 
to do now that the boys have gone. Let him take up the 
duties and work done by each man and list just what he 
is going to do that each man did do. 

Then it might be profitable to make another list of 
things that can be done to get Charley Overhead on re- 
duced pay. There is the item of demonstrations. Of 
course, some dealers no longer make demonstrations, but 
there are a few who would rather take a prospective buyer 
for a ride over into the next county than close the sale 
right off the floor without spending time and money. 

Intensive work is necessary. It will make the greatest 
headway through increased sales but some advancement 
is also going to be made by cutting out the waste. 

The best way is to list everything. We feel like offering 
a prize to the Hudson distributor, dealer and salesman 
who will furnish us the best list of things he personally is 
going to do along the line of Mr. Selfridge's suggestion to 
meet the new conditions. It would be so helpful to others 
who unless they get busy and think of their own situation 
are apt to find the stream of business too strong for them 
to swim against. 

Digitized by VjOOQ iC 


Here, There — and Everywhere With the Hudson 

The old stage coach has gone. In its place 
has come the automobile, and where speed 
and living up to a schedule are demanded 
the Super-Six has been the car selected. 
The Roswell Auto Company, Inc., operat- 
ing the famous Roswell- Carrizozo Auto 
Mail and Passenger Line in New Mexico, 
have made some wonderful records with 
their Hudsons. Here are shown two of 
their fleet of five Super-Sixes crossing the 
White Mountain Range of the Rockies at 
an elevation of 10,000 feet during the 
recent cold weather. The cars make one 
hundred miles a day and during the past 
three weeks, when weather and snow con- 
ditions were unusually bad, they did not 
fail to get through on a single trip. The 
grades are steep, and yet the Super-Sixes 
have climbed them daily with as many as 
thirteen passengers, 1800 to 2000 pounds 
of mail, and 800 pounds of baggage in the 
trailer that is frequently carried. 

Held Up by Traffic Officer 
Sells Him a Super-Six 

One of the finest little bits of salesmanship 
that has yet come to notice is that of W. Hugh 
Snyder, retail salesman of the Hudson-Brace 
Motor Company, Kansas City. Snyder, 
while driving a Super-Six through the city, 
was unfortunate enough to disobey a minor 
traffic rule. He was immediately reprimand- 
ed by the traffic officer, Jack Ritzier. 

Following the usual arguments that ensue 
at such periods, Mr. Snyder capitalized on 
the situation and induced officer Ritzier to 
come down to the salesroom of the Hudson- 
Brace Motor Company. Before he left the 
building, salesman Snyder had sold him a 
used Super-Six. 

Hudson Leads All Fine 
Cars in Cuba 

The Hudson leads all other makes of fine 
cars on the Island of Cuba. An article in a 
recent issue of the Cuban "Automovilista" 
shows that 222 Hudson Super-Sixes are 
owned on the Island as compared with 142 
Cadillacs, 120 Chandlers, 51 Chalmers, 137 
Studebakers and 49 Packards. 

Ford naturally leads with 2049 owners. The 
Dodge is second with 249 and Hudson is third 
on the Island with 222 — a remarkable show- 
ing for the Hudson. 

Will You Do This 

Muck for tke 
Triangle ? 

T^VERY photograph on this 
page was sent in during the 
past week. They are all good 
news photographs that carry a 
story. Such photographs are 
always needed. There must 
be something happening in your 
territory that is worth a picture, 
at least a story. Will you 
appoint an editor in your 
organization whose duty it will 
be to send in something to the 
Triangle regularly. Send us his 
name. We have something 
to tell him. Will you do it? 

The Fire Chief in His Hudson 

This is the proudest fire chief in New England. 
He rides in a Hudson Super-Six, and the record 
of the Fire Department in Lynn, Mass., proves 
conclusively that the chief is always first at 
the fire. The sale was made by the Oxford 
Garage, Hudson dealers. 

Looking for Coal Perhaps 

When the great snow storm hit Lawrenceville, 
111., distributor A. L. Maxwell drove out in the 
country to show N. M. Tohill, Fuel Admini- 
strator, what kind of winter they were having. 
Mr. Tohill sits in the rear beside Mr. Maxwell. 
Bert Dorr is, head of the Company's Service 
Department, is at the wheel. 

Yes, Something Hit His Hudson 

And that something was nothing less than an 
aeroplane, which decided to come down before 
it should have near Fort Sill, Okla. The inter- 
esting part of this story is that despite the 
damage done his car, the owner of the Hudson 
was able to drive to Oklahoma City, 120 miles. 


Page Two 

Personal Sales — 
$1,000,000 a Month 

THIS is the selling record of H. B. Rosen. 
He tells some of his methods in the 
February issue of "System" — of how 
he became a top-notcher in the hardest line 
of salesmanship — life insurance. What will 
be interesting to Hudson salesmen is the 
way he solicits. Here, in brief words, is his 

"The man who starts out in insurance — 
and in any other line, for that matter — can- 
not expect to take the cream at once. But 
he can make an agent out of every man that 
he sells. He can handle each case so well 
that the insured will want to help him with 
the next man. That is the way I have 
built up my clientele. I have never simply 
sold a policy; I have also sold myself. 

"I have never approached a man to whom 
I had not been previously introduced — not 
by letter but in person — and I have never 
gone to talk insurance to anyone unless he 
not only knew me but also knew that I was 
coming to try to convince him of the benefits 
of insurance — not in general, but for his own 
particular case. The idea of a life insurance 
agent bursting out of some hiding place to 
take his victim by surprise belongs in the 
small time stuff. It is and has been used 
only by those who do not understand either 
the dignity or the value of insurance. The 
self-respecting agent will have nothing to 
do with such methods, and if he cannot sell 
insurance without using camouflage to veil 
his approach, he had better turn to some 
other line — gold bricks, for instance. 

"The first step in any selling is to know 
what the customer needs, the second is to 
supply that need, and the third is to tell 
him that you have supplied it. So many 
salesmen and especially the life insurance 
men forget the first two steps and think that 
they can take a chance on making good on 
the third. They fail because they do not 
work under a system. Sometimes they can 
make good, but the odds are all against them 
and they are really gambling rather than 

"I can imagine no greater harm than selling 
a man something that he does not want; it is 
dishonorable and success is not built on dis- 
honor. The idea of putting things over — 
taking a leaf from the sharper's book — seems 
to have become confused with selling in the 
minds of many intelligent people. Good 
salesmanship of any kind makes a friend of 
the buyer and has in it no element of mis- 
representation — not even of the slightest 

Last week a Detroit grocer advertised that 
his store was closed because of the "fuel ad- 
miration order." 

Digitized by 



Optimism Reigns in this 
Hudson Organization 

crease in our retail sales of Hudson 
Super-Sixes in San Francisco, over the 
previous year. During 1916 an average of 
22.3 cars were sold per month, while last year 
the Super-Sixes sold every thirty days aver- 
aged 23.2. 

Here is a comparative list of Hudson re- 
tail sales in San Francisco, 1916 and 1917: 

1916 1917 

January 15 

February 26 

March 15 27 

April 21 20 

May 18 25 

June 33 28 

July 30 26 

August 19 28 

September 21 26 

October 19 23 

November 29 21 

December 18 13 

Total 223 278 

Sales Manager Phelps, of the H. O. Harri- 
son Co., is unusually optimistic as to the re- 
tail Super-Six business during 1918, and judg- 
ing from the way he is starting out he ought 
to be. Out of fifteen sales chalked up to 
January 24th, thirteen were cash transactions. 
— The Harrison Primer. 

Upholding Hudson Prestige in Java 

Kregels' Do Their Bit 

"Send me only two TRIANGLES from 
now on," writes Robt. Kregel, of Robt. Kregel 
& Bros., of Nebraska City, Nebraska. "Our 
boys have gone to work for Uncle Sam. Of 
eight men employed six have enlisted. Two 
of my brothers are in the aviation division; 
one is an aviator and the other is a mechanic. 
We have been able to get a few new men to 
replace some of those who have gone, but we 
expect to lose them in the next draft." 

Full Page for Hudson in 
South America 

The Triangle's Weekly Digest 

It is the intention from now on to have The Triangle contain 
brief summaries of interesting articles appearing in other publica- 
tions that contain helpful sales and merchandising hints, articles 
that will be helpful to every member of the Hudson Family. 
This week it is — 

"Do You Trust to 'Hunches'?" 

Advertising is as potent a factor in South 
America as it is in any part of the world. Just 
how prominent a part it plays in the plan of 
the Hudson distributor in Valparaiso, Chile, 
can be gleaned from a glance at the above re- 
production of a full page advertisement that 
ran in one of the local newspapers there late 
last year. 

This is the theme of an interesting story 
written by Wm. H. Hamby, in McClure's 
Magazine. Mr. Hamby made a special 
study of newcomers in a street in a western 
city, which was constantly changing. Small 
shop-keepers that came there seldom lasted 
more than three months. 

Curious to find out on what these people 
based their hope of success, he asked ques- 
tions of all the newcomers. He found a 
peculiar sameness in the replies. The 
psychology of the proprietor of the "Ten 
Cent Barber Shop" was almost identical 
with that of the new Department Store. 

He believes it is natural for people to 
trust in luck to pull them through. "There 
is such a thing as luck, of course, and they 
all have seen it. We may call it the law of 
average, may name it cause and effect, or 
explain it in any other scientific way — and 
yet it remains the same thing — the thing 
that ordinary men call luck." 

Nerve, keenness, and persistence are essen- 
tial. Neither luck nor its side-partner, 
"if things break right," should be counted 
in at all. No beginner will ever find the 
door of a perfect opportunity wide open. 
"There is risk and a fight, sweat and uncer- 
tainty in the most favorable venture. But 
when one thrusts his foot into the crack of 
the door opportunity has seemingly left 

Page Three 

open, and thereby runs the risk of getting 
it mashed, he should at least know the door 
does not merely open into a blind alley." 

Belief in self is the best, and the most 
treacherous, reason for expecting success. 

One should not despise himself, nor lose 
faith in himself because of his weaknesses; 
but certainly he should not go into business 
on them. 

In that rigid self-examination which should 
precede every venture, the first thing is to 
eliminate all spurious reasons for expecting 
success. But that is not the main point — 
the big thing always is to find the real reasons 
why one will succeed. It is necessary to get 
the chaff out, but the wheat is the principal 
thing. Smelting is important, but it is gold 
and not slag one seeks. 

Before starting on a quest of success one 
should clear out the cobwebs, the egotism, 
the idleness, the spirit of gambling from his 
brain, and look the whole situation clearly 
in the eye; separating live reasons from dead 
ones — not with a view of persuading himself 
to stay out, but to show himself where to go 
in. This examination will cover three 

1. The Work; 2. The Place; 3. The Person. 

These overlap constantly. All enter more 
or less into every undertaking. But in each 
venture one will play a major part. 

Digitized by 



Homely Happenings 
in the Hudson Family 

Harold L. Arnold's Automobile Palace 

Warm praise for the Hudson comes from 
W. I. Eacho, of Phoebus, Va. He tells us 
of a Super-Six which is being used by govern- 
ment officials at Dangley Field at Hampton, 
Va., how the car has been put to extremely 
severe tests and has never failed yet. "I have 
not had any motor trouble," he writes, "and 
the car has been driven over 15,000 miles and 
never so much as had the valves ground, or 
the carbon removed." 

Now it is a Super-Six locomotive that makes 
its debut. We read in a Jacksonville paper 
that a Super-Six locomotive of the Seaboard 
Air Line made a trip recently from Tampa to 
Jacksonville. The engine is 75 feet long at 
the tender. 

Because of the large cylinder, which is 21x 
21 inches, and has steam capacity of 200 
pounds, the vapor is superheated before enter- 
ing the cylinders. It has six drivers, seventy- 
two inches each, and can run at a rate of one 
mile per minute. Anything that has great 
power is evidently associated with the Super- 

Hudson for Birthday Gifts. C. L. Boss, 
of Portland, writes that Hudsons are be- 
coming the vogue among the doting husbands 
of Portland. The first two 1918 Hudson models 
sold in that city were purchased for birthday 
gifts. Nowadays one does not think so much 
of giving his wife a string of pearls or a soli- 
taire. Automobiles are much to be preferred. 
Take a hint from this and find out the birth- 
day anniversaries of your prospects' wives. 
Never mind the age, just the date! 

There will be one spot on the Yellowstone 
Trail this year that will be holding out the 
welcome sign for the tourist. It is the new 
home of the A. L. Hendricks Auto Company, 
Hudson dealers in Wallace, Idaho. This 
modern building represents an estimate of over 
$50,000, which is an excellent showing for a 
city with a population of 3,000. 

Welcome. The Hudson family is to be 
congratulated upon its new acquisition. 
Word has just been received from Portland, 
Maine, that the Utterback-Gleason Company, 
one of the oldest firms in Bangor, will repre- 
sent the Hudson in that city. The Utterback- 
Gleason Company have controlled the 
harness, saddlery and carriage business in 
Northern Maine for a number of years. 

Mr. Utterback was formerly the mayor of 
Bangor. The financial standing of the Com- 
pany is high, and their business policy broad 
and progressive. The Hudson line will be 
under the direct supervision of Mr. Lowd, 
Manager of their Automobile Department. 

"Feeling Fine/' Writes Segwalt 

Down in the shade 
of sheltering palms 
come messages occa- 
sionally from "Seg," 
that widely known 
member of the Sales 
Department, who, be- 
cause of his health, 
has been sojourn- 
ing in Florida these 
last few months. 

"Segwalt is looking 
fine and getting fat," 
says Mr. McAneeny, 
who saw him recently. 
"He will be back the 
first of May." When 
we heard this good 
news, we hunted up tt 

this old photo in the Scg " 

archives, for "Seg" won't sendus'one from 
St. Petersburg. He wants to surprise us. 

scheme is carried out in white, 

green and orange with a radiant effect. It is said that greens and oranges exhilarate the 
average human to a sense of confidence and importance, make him see the future fair, 
and obstacles minute. If there is anything to the psychology of color then the master 
designer who planned this wondrous salesroom has used every magic within his power. 
The night photograph is an unusual one, but it shows off the setting of the cars to a 
fine advantage. The interiors below give one an idea of what awaits within. 


I Is An Automobile Shortage Pending? ] 

I Read What a Prominent § 

| Eastern Financial Paper Says : j 

| Boston — Some very conservative automobile authorities lean to | 

| the opinion that the late spring or summer will witness the first real § 

j automobile shortage the country has ever known. The country in j 

| 1917 increased its production of passenger cars but 12% over the | 

| previous year, the smallest gain in recent years. In 1918 it is reason- | 

| ably certain that there will be a comparative decrease in the number | 

j of cars made in the United States. Some good judges would not be j 

| surprised if the decrease ran between 15% and 18%. | 

| Cutting down of production and a jump in demand for cars if j 

I it comes with the opening of spring will almost certainly create further | 

j price advances. | 

| The war has taught millions of Americans that the automobile is | 

| reliable when railroads break down. In fact, in the West and South | 

j buying demand has been steadily increasing. — Boston News Bureau. § 

^Tj , m i : 1 1 : i * m i n i i ' i f ■ 1 1 ; i i i ' i t . i i m i i ■ i i m i - n ■ j l ; ii ! * n 1 1 : m ( ■ ] i : m : • j i ■ i 1 1 ' f j ■ i i : : r : m , r f ■ : 1 1 : 1 1 ■ i ; i t ■ 1 1 ' ! r f i J i r m m : - 1 1 f i : - 1 1 1 i ■ h i t f 1 1 1 ; r f ; i i 1 1 [ i ■ 1 1 . : f ■ ■ j i : : 1 1 1 : : i t ' i ? i j , i i 1 1 [ 1 1 1 : 1 1 1 i i ' r n m n m m n t m [ l 1 1 r 1 1 1 1 1 1 n 1 1 1 i m 1 1 n 1 1 1 r t 1 1 1 m 1 1 1 1 1 1 1 1 1 1 1 1 r 1 1 1 1 j 1 1 1 1 1 1 1 1 rrp 

Page Four 

Digitized by 






Let Us Have Your Thought 



DEVELOPMENTS in the automobile field 
at this time are so rapid that we feel it 
necessary to urge all who are not already doing 
so, to read carefully every issue of The Triangle. 
It is our only means of reaching every member 
of the Hudson selling organization. 

Every man directly or indirectly concerned 
in the sale of Hudson cars is vitally affected by 
the changing conditions of the day. 

It is really of greater importance that deal- 
ers who handle only a few cars keep in touch 
with what is transpiring as we are able to in- 
terpret it, than it is that the distributors should 
do so. The distributors come to the factory 
more frequently than do the dealers. They re- 
ceive many more letters from the office. Thus 
they keep in rather close touch with the Hudson 

The real strength of any motor car manu- 
facturer is in the character and extent of his 
small dealer organization. Recognizing that 
fact we are devoting every consideration to the 
dealer's problems. 

As a rule the small dealer, the one who 
handles less than fifty cars, is not given the op- 
portunity to know of the rapid changes that are 
taking place until after conditions have entirely 
altered the situation. Such a dealer has fewer 
chances to talk with others in the trade. His 
opinions cannot be based upon as many differ- 
ent viewpoints as it is possible for the distribu- 
tor to focus on his problems. 

Just now the question of financing stock 
which must be secured soon if the dealer is to 
have cars to deliver this season, is giving con- 
siderable concern to many who until recently 
had imagined that all they needed to do when 

they wanted money, was to ask their banker 
for it. They have been greatly surprised at be- 
ing notified by their bank even before they had 
asked for money, that such accommodation 
could not be given to the extent that they would 
probably want it. 

The Triangle has for several weeks con- 
tained information that has been helpfully used 
by quite a number of Hudson dealers in showing 
their bankers a viewpoint of the future they 
had not previously held. 

No one article is sufficient. In these times it 
is necessary for every dealer to keep his ear close 
to the ground. The situation of last week is 
very likely entirely unsettled by next week. 
The Triangle is issued for you. It is your pub- 
lication. If you do not use it it is because we 
are unable to make it interesting to you. 

Sometime ago we wrote concerning the 
difficulty of issuing a publication that could do 
all it is hoped to have it do unless the readers 
would more frequently tell us if we are printing 
the sort of things they would like to see. That 
article resulted in our receiving a much larger 
mail. But we want to hear from others. Every- 
one does not approve of the kind of paper we 
are issuing. We have had many valuable sug- 
gestions from those who have been our most 
severe critics. 

If you have anything against The Triangle 
please give us an opportunity to set it right. If 
you approve of the publication please let us 
know it so it will serve as an inspiration for fur- 
ther effort. Drop us a card RIGHT NOW at 
any rate and let us know if we are hitting the 
target. We know where it is located but we 
don't often see where we hit. Tell us how it 
affects you. Thank you. 

Digitized by CjOOQ 1C 


Geyler's Girls are Knitting for Former Stage Heroes 

They don't deny that they are romantic, and they're all hard working business-girls — and besides, 
"soldiers are soldiers" but don't you think they put just a little more zest into their knitting 
and gave up just a few hours of their precious noon minutes because they knew that the trench 
caps and wristlets they are making were to be worn by their former stage heroes? And some- 
time soon when an actor "Sammie," who has washed the grease paint from his face and doffed 
his stage clothes perhaps for the last time, goes into a front line trench "over there" he will 
have cause many times to thank the girls of the Louis Geyler Company down on "auto" row 
who have knit for the stage women's war relief over 100 trench caps, dozens of wristlets and 

4200 Automobile Dealers 
Visit Kansas City Show 

It may be rather late to report the Kansas 
City Automobile Show, but there are some 
facts in connection with it that wiH interest 
every Hudson dealer. 

Optimism was reflected everywhere. The 
attendance set a new record, and eastern 
trade paper writers who visited the show 
maintain that it exceeded New York and 
Chicago in points of attendance and business. 

Certainly a new record was made by out- 
of-town dealers, for 4,200 were registered. 
There was a decided increase in the interest 

shown in closed cars. The Hudson exhibit 
was easily the center of the show, for Hudson- 
Brace secured a double space where they 
showed the new touring limousine, sedan, 
runabout landau and both the 4-passenger 
and 7-passenger phaetons. 

Retail sales were good at the Hudson 
exhibit, while the used car department 
reported the sale of 12 cars during show week. 

The spirit at Kansas City reflects to a great 
extent the spirit that pervades the entire 
west and middle west this year. The first 
Automobile Show ever held in Arkansas opens 
in Little Rock on the sixth of March. Every 
automobile dealer in the state has promised 
to attend. 

m Shifting Personalities @ 

"t I ^ HE really striking thing about this 

I new " reads the opening para- 

^ graph in a typical automobile adver- 
tisement in a current national weekly. 

Always new. Each year sees a change 
from the radiator to the tail light of many a 
car. True, it gives them something to talk 
about, but does it give the reader the right 

Hudson, with the exception of the an- 
nouncement of the Super-Six, which was a 
radical departure from anything ever built 
before or since, has been content to improve 
and refine her models each year. 

There is a valuable argument in this plan 
of continuity, followed by Hudson, which 
should be used at some time in the solicitation 
of every Hudson salesman. Hudson, like 
the foundation of a structure that is to be 
added to each year, was built right first. 

There are many improvements in the 
Hudson this year, many refinements and 
changes that some makers would grasp at in 
announcing a new car. By this time every 
Hudson salesman is more or less familiar 
with these changes. He can talk about them 
intelligently to his prospects whenever they 
care to discuss them. 

First of all, we believe that every man or 
woman who is interested in a Super-Six is 
primarily so because of the name "Hudson" 
has built for itself in the motor car world. 

There is an air of substantiality that sur- 
rounds the name Hudson when it is men- 
tioned. This is not any happenstance, any 
piece of luck or rabbit's foot that has attached 
itself. It is a direct result of building and 
merchandizing a product not for a season, but 
for a lifetime. 

There should be a feeling of pride in the 
heart of every man who represents the 
Hudson. Here is a car that you need make 
no claims or apologies for. It stands on 
actual performance. 

You venerable Hudson representatives, 
who have read this far, if you have, may 
think these paragraphs are primary lessons, 
but remember that every year, and especially 
this year, new faces, new blood have been 
brought into your organization. If they 
haven't this "Rock of Gibraltar" feeling that 
the name "Hudson" imparts, see that they do 
have an opportunity to become Hudsonized. 
Once thoroughly impregnated with it they 
have the elixir or success. Then they can 
better appreciate the statement made in the 
opening announcement of the Hudson adver- 
tising campaign in the national magazines — 

50,000 Hudson Super -Sixes 
Each One a Guarantee of This New Series 
They can go forth with the assurance that 
behind their sales arguments stand 50,000 
owners. In every neighborhood there is 
some owner to substantiate their claims for 
Hudson superiority. 

Page Two 

NAPOLEON was called by his enemy * 'the 
100,000," because his presence with an 
army was worth 100,000 troops. 

This esprit de corps that made the little 
corporal the great leader that he was, is noted 
in a more or less degree in every successful 
business organization. "The chief," "the 
old man," call him what you will, must, if he 
has come up by hard knocks, be a born 
leader of men. 

Even with the handicap of recent years 
spent inside, the chances are that if he did 
leave his desk he could go out and set a mark 
for the star salesman, whose name headed 
the above quota list last month. 

The days ahead are going to produce many 
a case when the head of the firm will have to 
do some of the work that the boys attended 
to. The boys are going. From the sales 
force, the office and garage of every Hudson 
dealer and distributor the boys are going. 
This spring and summer there is going to be 
a need for the man who, like Napoleon, is 
worth a 100,000. It is going to be a great 
opportunity to get back into the harness. 

Not alone because it will make it possible 
to send another "over there," for that alone 
is worth all the extra efforts, but because of 
the renewed stimulus and the increased 
interest that will follow getting actively into 
things again. 

The Triangle is now making a compilation 
of the number of men that have gone into 
service from the various distributors' and 
dealers' organizations. The list represents 
star salesmen, expert mechanics and service 
managers — in most cases the cream of the 

To date the following distributors and 
dealers have reported the number of men 
that have gone — the number of stars in their 
service flags. If your name is not on this 
honor list, send us the information: 

The Henley Kimball Company, Boston 33 

Louis Geyler Company, Chicago 31 

The Bemb-Robinson Company, Detroit 26 

H. O. Harrison, San Francisco 22 

Tom Botterill, Denver 16 

John Doran Company, Spokane, Wash 12 

Hudson-Brace Motor Co., Kansas City 11 

Hudson-Bender Co., Kane, Pa 9 

T. C. Power Motor Co., Helena, Montana. ... 9 

Lord Auto Company, Lincoln, Nebr 7 

Robert Kregel & Sons, Nebraska City, Nebr. . 2 

E. V. Stratton Co., Albany, N. Y 5 

Peverill Motor Sales Co., Waterloo, Iowa 6 

Birmingham Motor Co., Birmingham, Ala. . 6 

This unusual photograph of a Hudson 
about to breast a stream in Queens- 
land, Australia was contributed by 
Hector Henderson, a prominent engi- 
neer of Brisbane. The car is a Hudson 
'54, one of the first sold in Australia, 
and is still giving excellent service. 

Digitized by 



How Others Use 
The Triangle 

Some Sales Hints for You 

Every issue of The Triangle is discussed 
at the weekly meetings of the Rose Motor 
Company, Dallas, Texas. 

C. H. Potter, Sales Manager, recently 
started a system whereby a salesman takes 
out any article in The Triangle that he 
knows will be of interest or of use in making 
a sale at some future date and keeps it in a 
3x5 card file. 

It has* been found that prospects take the 
printed word as an authority where they 
might not believe the salesman's story. 
When a question of gasoline economy or of some 
test comes up, and proof is needed to sub- 
stantiate the salesman's story to the prospect, 
the story that appeared in The Triangle is 
taken out and shown to them. It has been 
found helpful in closing sales. 

This dealer's plan could be worked out by 
every reader of The Triangle. Simply get 
a card file and classify the subjects you want 
data on and then copy or cut out The 
Triangle story and file it away so that you 
can get it when needed. 

Wm. Steinhardt, of the Crockett Auto- 
mobile Company, San Antonio, goes through 
The Triangle at regular intervals to refresh 
his memory. Like many another reader he 
has found that the articles furnish him help- 
ful sales arguments. 

Recently he was confronted with an excep- 
tionally large stock of used cars. He wanted 
to have a used car sale, so he went through 
The Triangle files and found how The Bemb- 
Robinson Company, of Detroit, had conducted 
a used car sale a year ago. It had never been 
tried in San Antonio, but it worked out 
equally and solved his used car problem. 

"We form a letter each week," writes Guy 
L. Smith, of Omaha, "from the general 
information derived from The Triangle and 
have had a very favorable number of replies." 

Important Instructions 

Ordering Advertisements 

EVERY week a proof of a newspaper 
advertisement is mailed to all Hudson 
.distributors and dealers. Unless the 
distributor or dealer is on a special list to re- 
ceive plates or mats of the advertisement it is 
necessary upon receipt of this proof to order 
a plate or mat. The special list is made up 
of those who advertise regularly and any 
dealer will be placed upon this list at his re- 
quest. Dealers can appreciate how impossible 
it would be to send out mat's or plates to every- 
one unless it was known positively that they 
would be used. The cost would be prohibitive. 
Each mail brings requests from newspaper 
publishers to send them plates or mats. 
When the proofs or plates are mailed they 
are always sent to the dealer, never to the 
newspaper. Instances have been recorded 
where the newspaper secured the mat and 
then persuaded the dealer to run the adver- 
tisement against his own wishes. It is the 
desire of the company that all local adver- 
tising be placed at the direction of the dis- 
tributor or dealer. Better co-operation can 
be secured from the newspaper when orders 
come from the dealer. 

The Parable of the Empty Coal Bin 

IF you were a visitor to Detroit dur- 
ing the recent, "hardest winter in 
forty years" period, you probably 
noticed that whenever a bushel of 
coal went down the street it was 
guarded on either flank by a cordon of 
armed guards, enough in fact to make 
the commander of a modern troop- 
ship convoy green with envy. 

Men who regularly sent the office 
boy to the bank with a thousand or 
two in currency carried the coal home 
by the pound in their limousines, for 
the citizen who didn't put his coal in 
last spring stood a good chance of 
freezing to death or going to live with 
his mother-in-law, and as a conse- 
quence it is reported that freezings 
were numerous. 

The only reason for recording this 
bit of local history in The Triangle is 
because throughout the United States 
this year there are a lot of men 
engaged in the automobile business 
who are now doing the very thing that 
the unwise citizens of Detroit did. 

They ought to be storing cars right 
now for the unprecedented demand 
that is coming. They ought to be 
taking every car that they can get, for 

the time is not far distant when cars 
will be as scarce in comparison as was 
the elusive lump of anthracite these 
last few months. 

There are two inevitable conditions 
from which there is apparently no 
escape — reduced production and the 
freight situation. 

The dealer who is stocking every 
Hudson he can get will wear the smile 
in the summer months when the 
public demand far exceeds the 

There is no talk now, no thought of 
the automobile as a luxury. It is as 
great a commercial necessity as the 
railroad, the traction line. "It is," in 
the words of one writer, "the patent 
supplement to the steel rail. Its 
powers are but partly developed, and 
many of its fields unexplored." 

Just as certain as the anniversary of 
American Independence will occur 
this year on the Fourth of July, just as 
sure as the sun will rise and set every 
day during the next nine months of 
this year, is the certainty that there 
will be a shortage of passenger cars, 
and especially of tried and tested cars 
like the Hudson. 

What an Acre or Two of Rice Will Do 

Incidently we 

Page Three 

Digitized by 



Homely Happenings | 
in the Hudson Family | 

Stop! When You See a Boy in Khaki 

An admirer of the Hudson, a student of 
journalism at Cornell, sent in two pen 
drawings of the famous Hudson Triangle; 
one, to represent the Hudson, and one, the 
Y. M. C. A., for the triangle is the recognized 
symbol of the latter organization. "The 
two triangles," he says, "are both signs of 
comfort. The 'Y* renders service and com- 
fort to the soldiers on the field, while the 
Hudson Super-Six renders it to the civilians 
at home." 

Invitations were sent out last month by the 
Lone Star Motor Company, of El Paso, 
Texas, to attend the opening of their new 
home .which, incidentally, is the largest auto- 
mobile service station in the west. The 
Triangle sends congratulations and hopes to 
have a photograph of this new building for 
Triangle readers at an early date. 

Safe in France! That is the word through 
the Peverill Motor Sales Company, of 
Waterloo, Iowa, from Lieut. E. L. Snyder, 
former service manager, now with the Motor 
Truck Maintenance Department of the U. S. 

The second building for automobiles ever 
erected on Commonwealth Avenue, Boston, 
was built by G. H. Proctor. Since that time 
over $50,000,000 have been invested in the 
automobile business in that district. Proctor, 
for the past three years connected with a 
well-known Boston automobile distributor, 
has recently joined The Henley-Kimball 
Company, and will sell Hudsons. 

Live canaries were used by the H. O. Har- 
rison Company at the Automobile Show 
Exhibit. Several exhibitors had canary 
colored cars. Harrison did too, but he went 
them one better and added the birds to give 
realism to the effect. 

Syracuse newspaper men were hurrying 
around to square themselves when an 
item came out that H. E. Stowell had sold 
$50,000 worth of cars in the past year. The 
item should have read, "$750,000." It pro- 
vided considerable discussion, and the cor- 
rection incidently gave Stowell some good 

Getting enough cars is Goldsmith's chief 
worry. J. A. Goldsmith, Jr., Hudson dis- 
tributor at Atlanta, was a factory visitor 
this week. He came north filled with en- 
thusiasm and optimistic over the outlook 
for business this year. "It isn't a question 
of selling cars, it is getting cars to sell, that 
is my worry," says Mr. Goldsmith. So say 
all of us who realize the demand — that is 
coming with the advent of spring. 

5,148,063 Automobiles 
Registered During 1917 

During 1917 there were registered and 
running in the United States 5,148,063 auto- 
mobiles, an increase of 46 per cent during 
the year, according to the research depart- 
ment of the B. F. Goodrich Rubber Co., 
whose information comes from the 130 Good- 
rich branches. The 1916 total was 3,512,996. 
In analyzing the figures, the Goodrich experts 
discovered what the automobile industry is 
just coming to realize, that the South is the 
biggest automobile buyer, proportionately, of 
any section of the country. Her increase in 
registrations during 1917 was 61 per cent, 
and the total registration was 873,931. Dur- 
ing the year the Middle West increased 42 
per cent in ownership of automobiles; the 
West, 41 per cent; and New England, 25 per 
cent. New York state, which leads the 
country in point of numbers of automobiles 
registered, added 30 per cent more cars during 

There is an unwritten rule in many a city now, and especially wherever the larger army camps are 
located that helps many a tired warrior to town. It's known as the "stop and rive them a 
a lift*' rule, and here we have Peggy Perry, of San Francisco, bringing her Hudson four 
passenger to the curb to give the boys in khaki a ride to the village green. 

This Is Repair Week 

Take Advantage Of It 

The week of March 4th has been designated 
as National Inspection and Repair Week. 
During this time all farmers will be asked 
to inspect their machinery and order all 
needed repairs at once through their local 
dealers. The government has decreed that 
no time shall be lost in putting every piece of 
machinery in first-class condition for the 
great 1918 crop drive. 

It is an opportunity for Hudson salesmen 
to show to the farmer and every other pros- 
pect the advantage of owning a Hudson. 
Every Hudson advertisement that is going 
out is carrying a message — a story of how the 
Hudson is independent of service men. 

National Repair Week — what an oppor- 
tunity to show the absence of need of repairs 
for the Hudson. 

The best repairmen — the best service men 
and mechanics are going or have gone into 
the service. The car that needs frequent 
repairing will be out of favor this year. The 
car that can get along with a minimum of 
attention will be sought after. Such a car is 
the Hudson. The week of March 4th is the 
logical time for you to bring this story home 
to your prospects. 

Uniform Registration For 
All States Proposed 

The Association of the American Secre- 
taries of State is the sponsor for the uniform 
registration measure which will apply to all 
states. Recently a law was drafted that is 
now being submitted to all state secretaries, 
which, if approved, will be introduced into 
the legislature of every state in the union. 

The measure provides the usual registra- 
tion of a car, and makes compulsory the 
obtaining of a license to operate a car. It 
also requires manufacturers and dealers to 
make monthly reports of all cars sold. 

It is intended primarily to discourage the 
theft of cars, and would require secretaries 
of state to maintain card indexes giving the 
engine numbers and other identification 

Some Incentive to Save, We Say 

What the New Hudsons Weigh 

BELOW is a list of correct weights of all 
models of the new series Hudsons. 
The figures given are the shipping 
weights. Road weights simply mean the 
addition of water, oil and gas. 

Phaeton 7-passenger 3400 lbs. 

Phaeton 4-passenger 3180 lbs. 

Runabout Landaulet. . 2 -passenger 3250 lbs. 

Touring Sedan 7-passenger 3700 lbs. 

Touring Landaulet. . .4-passenger 3655 lbs. 

Town Car 7-passenger 3605 lbs. 

Town Car Landaulet . 7-passenger 3665 lbs. 

Limousine 7-passenger 3715 lbs. 

Limousine Landaulet . 7-passenger 3760 lbs. 
Page Pour 

Imbued with the idea that there should be at 
least one War Savins Stamp in every Stockton, 
Cal., home by Washington's birthday, these 
young ladies from the office of the Stockton 
Record comandeered a Hudson Super-Six from 
A. H. Patterson and started out. Needless to 
say the supply of War Stamps in Stockton was 
exhausted early. 

Digitized by 






Automobiles Must Now Be Delivered 
Under Their Own Power 

Drive-aways the Only Method by Which Deliveries Can 
Be Made — Freight Equipment Shortage Continues 

THE harsh, relentless hand of Mars now falls upon 
the automobile industry from a new, though not 
unexpected angle. 

The demand for freight cars for the transport of 
food, fuel and government supplies makes it impossible for 
any motor car manufacturer to rely upon the railroads as 
a means of delivering cars to dealers. 

We require approximately 1,000 freight cars a month 
at this season to handle our shipments of Hudson Super- 
Sixes. We are not getting an average of 10 cars a day. 
This brings our monthly supply down to about 250 cars. 
All automobile shippers are suffering alike in this respect. 
Whole sections, comprising groups of three and four 
States, have been embargoed against automobile ship- 
ments. Even if equipment is obtained, shipments cannot 
be made to such points. 

Even the aristocratic express car is no longer to be had 
unless an express car happens to be returning empty from 
Detroit to some point to which we can ship. The ship- 
ment must go direct to the point to which the car is 
ordered returned. Thus if an empty express car is leaving 
Detroit for Rochester, N. Y., it cannot be used for a 
Buffalo shipment, which is a stop nearer Detroit than 

In consequence of this situation, it means that auto- 
mobiles to a very large extent have to be delivered this 
year under their own power. A certain number of cars 
have been delivered in this manner for the past two 
months. Now that road conditions are improving, ar- 
rangements must be made for handling an even larger 
number of cars in that way. Trains of automobiles leave 
Detroit and other automobile producing centers every 
day. They go to destinations along the Atlantic seaboard 
and in some instances as far west as the Missouri River. 
We have already sent cars overland to such points as 
Atlanta, Columbia, S. C, Baltimore, and Fall River, 
Mass. Daily drive-aways are made to nearby points. A 
train of Super-Sixes leaves every day for Cleveland. 

The snow has practically all disappeared in the Middle 
West and from the main traveled roads in the mountains, 
and until the frost comes out of the ground and makes 
the roads soft, drive-aways can be made with little diffi- 

These difficulties in making freight shipments further 
aggravate the condition of car shortage, which everyone 
now sees is inevitable. We have placed the time when 

new cars of any make will be practically out of the ques- 
tion, as being July 1st, and July 1st is only four months 

No dealer has been able to obtain large stores of cars 
as has been the custom in the past. The freight. tie-ups 
started last November. Every person has been made to 
feel the condition through coal shortage, through the 
scarcity of foods, etc. Manufacturers have gone ahead 
with their productions as well as they could under these 
trying conditions. But now the question of storage has 
forced a halt in production so that factories can only pro- 
duce about as many cars per day as they are able to ship 
and drive away. 

Every available storage facility in and near Detroit 
has been taken over, and here again the industry is forced 
to give way to government needs. It must be remembered 
that Detroit is also a large producer of war supplies, and 
these supplies cannot always be immediately handled by 
the railroads despite the fact that they are intended for 
government use. So much of the Detroit storage space 
is therefore required to house war supplies. Such places 
as the Detroit Baseball Park are being used for the storage 
of automobiles. All available space in the grandstand is 
filled with new automobiles. 

Therefore factory drive-aways must continue, and as 
the season advances it may mean that all automobiles for 
delivery within a radius of 1,000 or 1,500 miles will have 
to be taken to those points under their own power. 

The situation with reference to the Eastern shipments 
will be somewhat relieved with the opening of lake trans- 
portation, as then cars can go by boat to Buffalo and be 
driven from there to destination. 

Dealers will have to organize crews to drive their own 
cars from the factories. In many instances the situation 
can be relieved if the buyers will accompany the dealers 
to the factory and drive their cars home. Such a trip 
does no harm to the car. The buyer will enjoy the outing 
and at the same time he will be serving in a patriotic way, 
in that he has released by so doing, a freight car which 
otherwise can be used to haul food or other commodity 
that cannot be transported in any other way. 

Dealers should acquaint their customers with the situ- 
ation so that all will understand that it is not only an 
automobile shortage that threatens but that cars will have 
to be accepted as new, which have been driven from the 
point of manufacture to the point of sale. 

Digitized by 




George Wrays Definition 



DlISINESS: Employment, Trade, Profession; Something 
J-* to be transacted or required to be done; RIGHT of action, 
affair, matter. 

Webster's definition is lengthy, and at first glance seems 
sufficient, but Webster was a scholar only. 

Business is pleasure. 

Business is service. 

Business is a practical application of the Golden Rule; 
it is an exchange of service and merchandise for cash and 
GOOD WILL; it is giving your friend something he wants 
which you have for something he has which you want. 

Business is Salesmanship that begets FRIENDSHIP. 
Friendship begets business. Transact business with a man 
and retain his FRIENDSHIP and GOOD WILL. If you 
must lose one or the other, lose the business. No customer 
must ever leave our place without the desire to return. 

The use of the phrase ' 'Business is Business* ' has 
wrecked many an enterprise which should have succeeded. 
If the time ever arrives when "Business is Business" ade- 
quately describes the feeling which exists between our 
customers and ourselves, we will seek a more human 

[The above is the interpretation put on Business by Geo. D. Wray, 1 
of the W ray-Dickinson Co., Shreveport, La. J 


He's a Cousin to the Fellow Who 

Could Spot the Pea In the 

Old Shell Game. 

Perhaps you have met a shiller. If you 
haven't, read this definition of him 
gleaned from the columns of the San 
Francisco Bulletin: 

If you own an automobile you have a 
chance to make a lot of money. All you have 
to do is to install all the accessories — all of 
them, mind you — which are being shown at 
the automobile show. Each accessory is 
guaranteed to save just so much in the cost of 
running your car. Just a few of them would 
reduce your operating cost to nothing. Keep 
on installing them and you will save so much 
money you'll get rich. 

The accessory wing is the jazz section of 
the big show at the Auditorium, with a jazz 
orchestra, some jazz salesmen and a lot of 
jazz exhibits. 

Down in the basement they demonstrate 
the auto-camping outfit, installed on a trailer. 
You press a button and the thing blossoms 
out into a tent, two beds with mattresses, a 
cook stove and cooking utensils, a sideboard 
and a bottle of Cliquot. 

A husky-voiced chap with a red brush on 
his chin snuffled up to the demonstrate!-. 

"Do you want a shiller for this outfit?" he 

"I don't get you," said the demonstrator. 

"A shiller — a come-on — a capper — you 
know. I want to show the people how them 
beds work. I been mushin' around this joint 
until my feet feel like a cop had been lammin' 
e'm wit' a night stick. Just let me demon- 
strate one of them beds. It won't cost you a 
cent. When you get the crowd, I come up 
and say, 'How much is this out?' and you tell 
me, and then I say, '111 take it,' and I crawl 
into the hay." 

The demonstrator didn't seem to appreci- 
ate the generous offer. 


Two Stories That Will 
Help Hudson Salesmen 

Every day Hudson salesmen have oppor- 
tunities to tell prospects what good used Hud- 
sons will bring; how the Hudson commands 
perhaps a higher price than any other used 
car on the market. These stories sent in 
from two different points of the country prove 
positively that Hudsons do have a resale 
value that is not exceeded by any other car of 
its type. 

"Yesterday," writes J. R. Histed, of the 
Twin City Motor Car Company, Minneapo- 
lis, "we sold a 1916 Super-Six phaeton for 
$1275 cash. The car, which was about the 
seventh or eighth car delivered when the 
Super-Six was first introduced, had been 
driven 47,000 miles, and the owner had 
originally paid $1375 for it. A depreciation 
of $100 with the record of two years 
driving and 47,000 miles on the speedometer." 

On the first of last September the City 
Point Motor Company, of Petersburg, Va., 
sold a four-passenger phaeton for $1850 to 
Lieut. Chas. Merrill at Camp Lee, Va. Lieut. 
Merrill was recently transferred, and the car 
was sold for him by the dealer to another 
army officer in the medical corps for $1600, 
after having been in constant service since 
last September. 

Blizzards, Zero Weather and all the Furies of 
Winter's Elements Fail to Halt Chicagoans 
Trip to California In Their Hudson Super-Six 

There is little we can say and nothing 
we can add to the story that recently ap- 
peared in the Los Angeles Examiner 
chronicling the arrival of a party of Chi- 
cago tourists, but the following excerpts 
show that nothing can stop a Hudson. 
Incidentally the story can be told to ad- 
vantage to your prospects. 

"Fighting their way through the snow- 
drifted roads of the Middle West, chased by 
blizzards and once blocked completely, Mr. 
and Mrs. Carl Heim of Chicago, have reached 
Pomona, Cal., after accomplishing the un- 
usual feat of making the trip across the con- 
tinent in the dead of winter in an automobile. 

"In the journey they covered a total of 
3900 miles in thirty-five days of running time. 

"Climbing into their Hudson Super-Six, 
they waved a farewell to relatives and friends 
in Chicago, and started for Pomona on De- 
cember 10. The thermometer was down to 
zero and the wind was blowing a gale. A deep 
blanket of snow covered the ground. 

"At Dallas, Texas, they received one of 
the big surprises of their trip, for there they 
ran into one of the worst blizzards ever known 
there. A bitter wind swept over the country 

Page Two 

and brought with it snow in such quantities 
that out in the open country there were drifts 
eight feet deep. 

"One of the most interesting incidents of 
the whole trip occurred out on the desert when 
the driver believes he set a new towing record 
by hauling a machine sixty-five miles through 
the deep sand. 

"They were making good time across the 
desert when they came upon a car with six 
passengers, stalled with a broken differential. 
It was sixty-five miles to Mecca, the nearest 
town. Mr. Heim stopped to see if he could 
be of assistance and it was at first suggested 
that he hurry along to Mecca and there have 
a garage send a machine back. However, the 
stranded party was not prepared to spend 
the night on the desert. They had neither 
food nor the heavy clothing necessary to 
withstand cold night winds. 

"The only thing to do was to attempt to 
pull the broken car into Mecca. A steel 
cable was produced and the journey was 
started. Seventeen times the steel cable 
snapped in the deep sand and for ten hours 
the grind continued, but the Hudson pulled 
into Mecca apparently none the worse for the 

Digitized by 



Homely Happenings* 
| in the Hudson Family } 

You would think to hear St. Louisans talk 
these days that a used car in St. Louis is 
about the most important subject on earth 
and all because next week will see the first 
used car show in that city. Everyone is paint- 
ing and polishing up preparatory to the big 
event, and with R. C. Frampton, manager of 
the Hudson-Phillips Co., as chairman of the 
show, there is every indication that the show 
will have more than the usual fuss and frills. 

"Front! Show this gentleman to the Hud- 
son exhibit," says the clerk of the Chisca 
Hotel in Memphis, now that the Memphis 
Motor Car Co. have installed an attractive 
show room in this new hotel. It is an idea 
that other dealers in Memphis are watching 
with interest. 

Memphis recently staged an impressive 
parade to rush the purchase of thrift 
stamps. The car that led the parade was a 
Hudson sedan, driven by H. S. Atchison, the 
representative of the Standard Oil Company 
in the States of Tennessee and Arkansas. 

Events tumble over themselves in these 
days of war. George Harrison, brother of 
H. O. Harrison, glad handler of the Hudson 
car, came up from Los Angeles last week to 
get into harness. He had drawn only a few 
breaths when Uncle Sam tapped him on the 
shoulder and said something about the avia- 
tion section. "Not much of a change," com- 
mented George. "The Hudson has four 
wheels and an airplane two — otherwise it will 
be the same." 

Bolsheveki attention! Word comes from 
Shreveport, La., that Lem Swiggins, who 
formerly sold Avery manure spreaders in and 
around What Cheer, has moved to Shreve- 
port to join the Hudson sales force. Lem's 
former employment argues that he will be 
quite successful in his new line of work. 

4 'Mr. Rainy Day is the best salesman we 
have," says Fred Albertson, of Harold L. 
Arnold, Los Angeles. "About the most deep- 
rooted as well the most unreasonable preju- 
dice to be found in the heart of the average 
Southern California motorist of the male per- 
suasion is his blind and unrelenting opposition 
to the closed car. All this, however, was 
prior to the arrival of the modern noiseless 

How Boston Papers Use The Triangle To 
Get Valuable Publicity 


Fuel Holidays, Freight Embargoes 

and Other Influences Helping to 

B ring About Conditi on 

Drily developments serve to confirm ctrlier predictions that this ye»r 
win witness an Automobile shortage more, acute than any the industry 
has experienced within the last several years. 

From the present indications it seems certain that by early spring all 
stocks of the most popular cars will have been exhausted, and that from 

One can hardly pick up a Bos- 
ton newspaper today that does 
not contain some editorial ap- 
peal for the automobile; some 
article in which the various 
phases of the automobile situa- 
tion are discussed. No mention 
of any make of car is given and 
yet if one were to read The 
Hudson Triangle carefully he 
would at once recognize the 

F. A. Ordway, Vice-President 
of The Henley-Kimball Co., in 
addition to furnishing the news- 
papers with some highly original 
themes, has also made use of the 
front page articles that are ap- 
pearing in The Triangle adapt- 
ing them to general use. Noth- 
ing about the Hudson appears in 
them, but the message they 
carry will attract the attention 
of every automobile owner. The 
plan has worked out exception- 
ally well in Boston and is now 
being used by the Portland- 
Maine, branch of The Henley, 
Kimball Co. 

It is an idea that every Hud- 
son dealer could use, especially 
now that it is urgent that em- 
phasis be placed on the thought 
concerning the effect that will 
come from the scarcity of effi- 
cient repairmen and garagemen 
this year. 

closed car which can be converted in a jiffy 
to a high ceiling, postless, glassless, glareless 
open -touring car that is more open, more 
ventilated and commands a higher vision line 
and wider perspective than that of the most 
open type of touring car with top of bows and 

A show fan. That is what the Omaha News 
Bee calls Guy L. Smith, Hudson distribu- 
tor. Editorially they characterize him as one 
who each year awaits the coming of the 
automobile show for the sake of decorating 
his show rooms. And now Smith's show 
rooms cause as much comment as the exhibit 

Your Hudson Awaits You, Your Excellency 

ThU palatial looking building; is the domicile of Hi* Excellency, Baron van Limbers Sterum, 
the governor-general of the Dutch East Indies, and the Hudson Super-Six that stands in the fore- 
ground is the official car of the chief executive. It is rather interesting to know that the grounds 
and design of this mansion are duplicated at the rear. In other words, there is no back door. 

Page Three 

in the big tent. Like all Hudson advertisers, 
this Omaha distributor has discovered that 
the one way to get interest is to get people 
talking about you. Perhaps the most artistic 
touch came at the Smith space at the show 
when a police sergeant looked at one of the 
new touring limousines and remarked — "Gee, 
that'll make a swell taxi-cab when it gets 
second hand." 

"Pat" has sold old No. 20, the Hudson 
special that broke the non-stop road race 
record at Santa Monica. Tears did not course 
down Patterson's cheeks as might have been 
expected, for he still has No. 17, the Super- 
Six that won so many track victories in 1917. 

Wheatless days won't affect J. W. Gold- 
smith as much as one would expect, even 
after hearing that this Hudson distributor has 
the only baking oven in Atlanta. You see, 
he bakes automobiles, not bread. 

After nearly a score of years as the best 
hardware merchant in the state of Louisi- 
ana, W. D. Keith has left the nails and putty 
to become manager of the Dickinson Motors 
Company. Geo. Wray claims that "Bill" 
Keith has more friends who know him by his 
first name than any man in Louisiana; he 
also says that Bill is the lightest heavy weight 
salesman in the Hudson family. 

"Sells Packard a Hudson." So reads the 
story of a sale made to K. G. Packard of 
Long Beach, Cal. What's in a name, any- 

The new law firm. Word comes from In- 
dianapolis, via the sales department, that 
the name of the Hudson distributing agency 
has been changed to the R. V. Law Motor 
Co. Incidentally, the newspaper gives all the 
credit for Indianapolis' most successful show 
to R. V. Ever notice that the most 
active men in any automobile association are 
Hudson dealers? 

Hudson again dominated at the Albany 
Show. The E.V. Stratton Motor Company 
had eight cars in their exhibit. There was 
plenty of interest displayed, and Exhibitor 
Stratton predicts a big selling season ahead. 

Digitized by 



Hudson Moves Into Spacious Quarters In El Paso 

FEW cities many times the size of E 
Paso, Texas, can boast of as fine ai 
automobile sales and service buildin; 
as this one, the home of the Lone Sta 
Motor Company, Inc., which was dedicat 
ed last month. Here the attractive nev 
Hudson models can be displayed to ful 
advantage with plenty of room to shov 
the complete line if necessary. 

The building itself stands like a mesa ii 
the flourishing border city, and is a sub 
stantial reminder of the progress that Hud 
son has made along the Rio Grande. Th< 
boast of its owners that it is one of th< 
largest service stations in the West doe 
not appear to be an idle claim when on< 
looks at the illustrations on this page. 

The attractive building is four storie 
high with a full daylight basement. Th< 
outside dimensions are 120x120 feet, anc 
there are openings on all sides. The tota 
floor space is 75,000 feet, providing ampL 
room for expansion. 

The exterior is of dark brown brick, se 
off attractively with molded stone. It ii 
the interior arrangement, however, tha 
will interest Hudson dealers. Here every 
thing has been done to make it modern anc 
efficient to the very highest degree. 

On the first floor is a spacious and at 
tractively furnished showroom, 75x1 2( 
feet, with tile floors and the walls decoratec 
with oil paintings. The remainder of th< 
first floor is given over to the retail acces 
sory department, the general offices and th< 
service station entrance. The basemenl 
takes care of the surplus stock of cars anc 
trucks and provides a large storeroom foi 
the wholesale accessory stock. 

The used car salesroom and an auxiliary 
salesroom for new cars is found on the 
second floor. On this floor also is locatec 
the employees' clubroom, a unique feature 
of the building. This room is open even 
ings and Sundays and contains a file of al 
current motor and technical magazines. 

The main stock of parts and all the 
specialty repair shops, such as the elec 
trical repairing, radiator repairing, uphol 
stery work, painting shop, etc., are locatec 
on the third floor. The general repair shot 
is on the fourth floor. 

There are wash racks on all floors. Al 
cars are washed and polished after the> 
have been repaired, no matter how smal 
the amount of work done on them, a feature 
which appeals to the owners. 

The building is the finest of its kind ir 
El Paso, and has no equal in that sectior 
of the country. The photographs repro 
duced here show a general view of the ex 
terior, a glimpse into the employees' read 
ing room; the parts service room and twc 
interior views of the general salesroom. 

Page Four 

Digitized by 






Billy Sunday Shows Salesmen 
How To Improve Their Punch 

BILLY SUNDAY has begun his revival meetings in 
Chicago. The sermons he will preach there are pre- 
cisely the same sermons that he has already delivered 
in New York, Boston, Philadelphia, and Detroit. They are 
the same ones that he delivered in Cedar Rapids and at 
Waterloo years ago when people said his line of guff was 
all right for small towns, but would never get across in the 
big cities and in such places as the cold and indifferent 
Philadelphia and the intellectual Boston. 

Now this article is not intended as an advertisement 
or as an indorsement for Billy Sunday. It is merely men- 
tioned as a means of pointing out certain phases of sales- 
manship that it is important for every automobile sales- 
man to think about in these times. 

If we will just detach ourselves from the picture of 
what is good salesmanship long enough to analyze how 
the other fellow works we may be able to see an excellent 
lesson in the way in which Billy Sunday sells religion in 
bigger orders than does any living man. For let us not 
forget that Billy Sunday is a salesman of the first water. 

Or if you can't possibly divorce yourself from the pic- 
ture, think of yourself as You and not as Me. Most sales- 
men will say that they never plan on what they are going 
to say to a prospect until they have first had an oppor- 
tunity to size up the prospect. They say they want to 
look him over and then after they have read his mind 
they will plan on the spot the line of talk they will give 
him. It is just that fallacy that it is well to call attention 
to and to point the experience of Billy Sunday's meeting 
to as an example that such salesmen are all wrong when 
they think they must size up their prospect before it is 
safe to go ahead. 

Of course, Billy Sunday conducts himself somewhat 
differently when he is preaching at a special meeting of 
the members of the Iron Workers' Union than he does 
when he talks to the Lawyers' Club. But he does talk 
the same kind of sermons and he delivers them in the same 
spontaneous and persuasive manner. His difference is 
very much a difference of attitude and not a difference of 
what he says or how he says it. His sermon on booze 
has been delivered in a dozen cities. It has been delivered 
to all kinds of high brows and low brows, and always it 
has been the identical sermon. When he talks to a 
Philadelphia or to a Boston congregation he makes no 
difference in his manner or language from what he had 
delivered at Des Moines or at Detroit. The point is, he 
has found exactly the way in which to make a large per- 
centage of his prospects, no matter where they live or 
what their station in life may be, believe that what he 
has to offer is the very thing they need. 

Now that is all that a salesman for Hudson cars needs. 
When he has found an effective sales story and has 
discovered the way that seems to influence a fair percent- 

age of people to believe and accept what he says, he should 
continue to use that very line of talk and keep himself so 
worked up over the importance of other people believing 
what he feels, that he will communicate that impression 
to them through the persuasiveness of his enthusiasm. 

Men who think they must have a different line of talk 
for every prospect never succeed in putting much punch 
in their solicitation. The wallop comes from repetition. 
There is no new stuff on the stage, although the very en- 
thusiastic way in which an actor delivers his lines makes 
it appear that he is giving us something spontaneous. It 
is all a matter of practice. Billy Sunday takes long rests 
between each series of revival meetings. Who knows but 
what he rehearses for every meeting. If he does he is not 
rehearsing new stunts but is going over and over the old 
proven sermons. 

Theatrical companies have rehearsals two and three 
times a week to keep up the pep of the actors. How many 
of you make rehearsals of your work? Mclntyre and 
Heath have been playing the same Ham Tree Act for 
more than a quarter of a century. They haven't changed 
their lines five percent in all that time. They rehearse 
their act at least once every week during the season, and 
before they start out on the new season they go over their 
lines as though it was all new business to them. 

Don't you think a similar plan would be profitable to 
every salesman? First, he should get it out of his head, 
if he holds to any such idea, that he needs a new story for 
every prospect. Then he should get himself so letter per- 
fect with the main drift of his sales talk that there will be 
no hesitancy in what he says or in the way he says it. 
Then he should never let his manner of delivering that 
talk become perfunctory or mechanical. 

When the story seems old and uninteresting to the 
salesman, he should take up the subject in such a manner 
as will make him feel it as though it were a brand new 
thing to him. He must remember that while it may be 
an old story to him it nevertheless is new to the prospect, 
and that if the salesman does not treat it with enthusiasm 
certainly the prospect cannot be expected to be enthusi- 
astic about it. 

And when the salesman grows stale he ought to either 
take the car out or have the boss take him out and sell 
its performance to him with as much enthusiasm as he 
felt the first time he realized what the Super-Six would 
do on the road. It is a good idea for every salesman to 
demonstrate the Super-Six to himself every few days. In 
that way only can he maintain his enthusiasm in the car. 

That is the way Billy Sunday keeps up. That is the 
way in which he has shown that the very line of sermons 
that gets results in Iowa small towns also gets results in 
the big cities. 

Digitized by 



^J^orneh/ fjappenmgs 

in the ^Hudson family 

Can You See Thru This? 

Experts in every department is the goal of 
The Bemb-Robinson Co. of Detroit, and 
with that end in view they signed up H. Kohn, 
formerly with the local Dodge agency, as 
manager of the exchanged car department. 
Kohn brings with him a lot of experience and 
an intimate knowledge of used car values. 

Street cars stalled in a recent blizzard in 
Manistee, Mich., were rescued by a Super- 
Six sedan. Even though it was impossible 
to move the street cars, the Hudson bucked 
the drifts and succeeded in finding a work car 
buried beneath the snow many miles out in 
the country. 

"All aboard for Sioux City," chanted the 
starter as a Hudson Super-Six started with 
its cargo of human freight for the west from 
a Chicago hotel. That sentence is fiction 
but it may be fact soon, for even now we 
hear rumors of the passenger cat supplanting 
the steam road, and a line between Sioux 
Falls, Iowa and Chicago is discussed at length 
in a recent issue of The Sioux Falls Journal. 
Oh ! there will be plenty of demand for auto- 
mobiles this year. Some people have not 
yet realized it. 

"It is a truly perfect super car," writes 
A. Edloe Donnan, Jr., Hudson distributor 
at Richmond, Va., "and we look forward to a 
great increase in business this year." Looks 
as if this opinion of Mr. Donnan's of the new 
series was unanimous. 

We stand corrected. For some unknown 
reason when the weights of the various 
Hudson models were given in The Triangle 
of March 2nd the new Touring Limousine 
was referred to as the Touring Landaulet. 
The editor could pass the buck but he won't, 
in fact he admits it was a typographical error, 
which as long as the printer gets business 
from us and will stand for it, is the easiest 
way out of it. 

Another hears the call, D. W. Voorhis, 
local manager of the Newark Branch of 
the Hudson Motor Car Co. of New York, 
has resigned and joined the aviation corps. 
He expects to be in France in May. R. D. 
Willard succeeds him. 

The car he left behind him. There is just 
a chance that Fate is smiling at the prank 
played on a youth of Binghamton, N. Y., 
who won the new Hudson Super-Six at the 
recent prize drawing at a local Shrine fair, 
and then received his notification that he 
was scheduled to leave in the next draft 

We really don't know what this is all about. 
It looks like the mad scene from Omelet. 
However, it shows the speed at" which the 
stock room force works at Tom Botterill's 
in Denver. 

Business is so good in Little Rock, Ark., 
that new quarters have been necessary for 
the Little Rock Motor Car Co., Hudson 
distributors. During the past year the 
company sold 136 Hudsons and this year it is 
going to be a question of "how many cars can 
we get." 

"There are no lean months," says Roy L. 
Diggs» general manager of the T. C. Power 
Motor Car Co. of Helena, Mont., who has 
just returned from a scouting trip around the 
territory. The demand in January and 
February exceeded the supply. 

Business booms and Guy L. Smith, of 
Omaha, has found it necessary to add three 
salesmen to his retail force. 

Every day is ladies' day in Birmingham, 
Ala. Down there the Hudson distributor 
has sent special invitations to the ladies to 
come and see the new touring limousine and 
they have been coming, literally in droves 
since the car arrived. 

Tire gone. "Removed by Censor." Such 
may be the case if the plan adopted at St. 
Louis at its recent successful used car show is 
followed. Here all cars were passed on by a 
censor. Recent police reports from many 
cities would indicate that censors whose 
names even are unknown are very busy. 
Sometimes they forget to mention that the 
censor came and then take the entire car. 

"To take care of Hudson business, C. L. 
Boss (of Portland, Me.) has had to lease 
three more stores fronting on Washington 
St.," reads a story in the Portland Oregonian. 
Now the Boss of Portland Automobile row 
occupies three-quarters of a block. 

The rubber industry lost a valuable mem- 
ber when John P. Bleeg, of Sioux Falls, went 
to Minneapolis and took J. W. McCoy away 
from the B. F. Goodrich Company, where he 
has been making a record for many years. 
McCoy will manage sales for Distributor 

This is our weekly travelogue. It's a fact 
that you can see practically every point of 
interest in the world from a Hudson 
Super-Six, and so when the headline above 
was written it wasn't with any idea of 
creating a mystery but of giving our 
readers an opportunity to get a glimpse 
of the wonderful scenery that abounds in 
New South Wales. Look closely down 
through the aperture of the famous 
Janolen Caves and you will perceive an 
automobile road— the highway for many 
a Super-Six. 

For This We Are Truly Thankful — 

"The silence which we have kept over the real enjoyment and 
help which each week's Triangle brings to us, has certainly been 
unfair to you. 

"It is, therefore, a pleasure to take your suggestion in the current 
issue and tell you that The Triangle is eagerly read by our entire 
organization. We have found the front page surveys particularly 

"We shall try to manifest a more tangible appreciation of your 
efforts by sending you from our territory more material that will be 
of interest to the whole Hudson family." 

This is the written message that comes to us from the Tom 
Botterill organization in Denver in response to our front page article 
of March 2nd. 


Page Two 

Digitized by 



We Second the Nomination 


Surely You Know This Smiling Rotund Gentleman 

"I find that we have no one looking after 
the interests of The Triangle. Consequently 
I have appointed myself as a committee of 
one to look after it and here I am/' writes 
R. W. Dean, Service Manager of The Rose 
Motor Company, Dallas, Texas. 

"I am glad to state that I am not entirely 
new to the Hudson organization, as I came to 
Texas in March, 1912, for your company, and 
I am still here. 

"You may not recall it, but I had the 
pleasure of writing the story of the Hudson 
"33" which went through the one and only 
famous "Farm and Ranch" tour of Texas, 
with a perfect score. I made the trip in the 
car so I know it was perfect, if the story was 

"I will be glad to have you advise me just 
what you want for The Triangle. There 
are lots of things of interest here, and my 
experience with Hudson owners in the past 
month, for I have been with The Rose Motor 
Company for a month only, has convinced 
me that they are either the greatest Boosters 
for Hudson Supers or the "durndest" liars 
that ever lived." 

This is the kind of co-operation we want. 
Here we have an enthusiastic reporter for 
The Triangle. We would like to have one 
in every distributor's and dealer's organiza- 
tion. Who will be the next one to announce 
his candidacy? 

David Harum Would Take 

His Hat Off to This 

A man named McGovern started it by 
buying a new Runabout Landau from Patter- 
son at Stockton, Cal. He turned in a seven- 
passenger Hudson and that was immediately 
sold to a Dr. H. B. Smith, of Sonora, Cal., 
and in order to keep the ball a rolling "Pat" 
sold the doctor's Hudson to another Cali- 
fornian. And all this happened on one day 
and incidentally set a new record for Patter- 
son's branch at Sonora. Then just to show 
them that it wasn't accidental, Pat sold a 
new Four-Door Sedan, taking in a Dodge 
which he sold before he left Stockton that 

Who U there that frequents the darkened interior of a motion picture theatre from the front seat 
in the orchestra circle to the topmost gallery perch that does not know Fatty Arbuckle and his 
famous smile? This close-up shows him beaming with "reel" satisfaction, presumably over the 
release of his latest film, "Fatty in his Super-Six.*' 

Put These Records in Your The Registrations by State 
Pocket for Sales Talks Compared With 1916 

Not long ago there appeared in The 
Triangle a remarkable set of figures furnished 
by the City Point Motor Co., of Petersburg, 
Va., on the record of upkeep of all the Super- 
Sixes in their territory. It has inspired the 
Heydt Motor Co., of Reading, Pa., to send in 
a report of 111 Hudson Super-Sixes of all 
models sold in their territory between Janu- 
ary 1st, 1916, and Dec. 31, 1917. The figures 
further demonstrate that regardless of the 
fact that the best garage men and repair men 
are going, there will be less need for attention 
from Hudson owners than from many others. 

Such a record as this should be of value to 
every Hudson salesman who is reading and 
saving for reference the records of upkeep 
that are being printed in The Triangle in 
conjunction with the campaign to point out 
the value of driving such a mechanically per- 
fect car as the Super-Six. 

The total mileage of these 111 cars was 
1,034,631 or an average of 9,321 miles per car. 

The cost of repairs averaged per car $16.32 
and the average gasoline consumption was 
between 12 and 13 miles per gallon. 

Below is a list of states and the number of 
cars registered in each for the two respective 
years follows. It reveals the great growth 
in the South particularly: 

Some Hill for Some— but not for a Hudson 

Just outside of Limeport, 
Pa., there is a hill that is the 
bugbear of every motorist — 
except one, and as you might 
surmise — a Hudson owner. 
H. H. Fegley has won many 
a bet that his Hudson would 
climb the hill in high, a feat 
that no other car has dupli- 
cated. He loaded in eight 
passengers the other day, a 
total weight of 4,885 pounds 
with the car, climbed the hill 
and sent us the photograph 
as proof. The hill is one and 
an eighth miles long and ex- 
ceedingly steep. 

State 1917 

Alabama 32,083 

Arizona 19,890 

Arkansas 28,862 

California 280,000 

Colorado 67,500 

Connecticut 74,645 

Delaware 10,700 

District of Columbia 33,600 

Florida 44,000 

Georgia 72,500 

Idaho 24,716 

Illinois 340,292 

Indiana 192,000 

Iowa 282,134 

Kansas 160,857 

Kentucky 47,000 

Louisiana 28,700 

Maine 41,917 

Maryland 65.488 

Massachusetts 174,274 

Michigan 227,545 

Minnesota 191,000 

Mississippi 22,000 

Missouri 151,269 

Montana 42,749 

Nebraska 148,101 

Nevada 6,885 

New Hampshire 22,267 

New Jersey 134,964 

New Mexico 14,086 

New York 401,950 

North Carolina 55,950 

North Dakota 62,994 

Ohio 350,618 

Oklahoma 100,199 

Oregon 48,632 

Pennsylvania 325,153 

Rhode Island 36,000 

South Carolina 38,332 

South Dakota 67,158 

Tennessee 48,258 

Texas 197,890 

Utah 21,737 

Vermont 20,367 

Virginia 55,561 

Washington 93,722 

West Virginia . . 31,275 

Wisconsin 164,531 

Wyoming 12,523 




















5.123,874 3,602,827 

Page Three 

Digitized by 



Hudson Drive-aways — A Daily Occurrence 

THIS caravan of Hudson Super-Sixes was photo- 
graphed in front of the Hudson office just before 
it started on its long journey to the Southland. 
It is a typical scene these days at the Hudson 
factory, for every day sees long strings of cars start- 
ing for various distributing points under their own 
power. These cars, in charge of O. E. Houser, Whole- 
sale Manager for J. W. Goldsmith, Jr., of Atlanta, 
left Detroit Wednesday afternoon, and reached 
Cincinnati Thursday night without a scratch or a 
puncture, averaging 13 miles to the gallon. 

It is evident that factory drive-aways must come, 
because it is practically the only means of getting 
cars. It is impossible for any motor car manufacturer 
to depend upon the railroads. Even if equipment 

could be secured the numerous embargoes would 
make it impossible to make shipments. 

With road conditions improving, distributors and 
dealers are preparing to come in larger numbers and 
drive away their cars. No point seems too far distant. 

It is certain that with the shortage of automo- 
biles this year, all cars, which have been driven from 
the manufacturer to the selling point, are going to be 
sold and accepted as new, and in some cases private 
owners are going to take delivery of their cars at the 
factory and drive them home. 

The demand to drive away Hudsons is an indica- 
tion of the anxiety on the part of all distributors and 
dealers to secure as many cars as they can, knowing 
full well the impending shortage. 

This Week This Is 

Tony Chisum's Column 

This week we have set aside this space for 
the benefit of Tony Chisum, of Amarillo, 
Texas, for when Tony comes to town we are 
always sure of some news stories told in true 
Texas fashion. 

Speaking of family affairs Tony claims the 
record for the Bladesoe family of Lubrock 
county, Texas, where the senior Bladesoe 
owns two cars, a 1916 and 1917 Hudson, 
and each of the three sons a 1918 model. 

You have to know how to trade to deal in 
Amarillo, and Tony seems to have quali- 
fied, with his record the other day of a 
1916 seven-passenger phaeton bought in at 
$850 and sold at $1150 with a total of over 
14,000 miles to its credit. 

The resale value of the Hudson was further 
demonstrated in the allowance of $1500 for a 
1917, 4-passenger which had gone 5,400 miles 
on the original set of tires and which sold the 
same day it was brought in for $1800. 

Tony recently bought a touring limousine 
and presented it to Mrs. Chisum. It's the 
sensation of Amarillo, and when it goes down 
the street with trunks and all the proper 
equipment on top it brings everyone to the 
windows. As a result another of this new 
model has just been sold there. 

"Little Brothers of the Railways' 9 

That is what the editorial writer in "Col- 
lier's Weekly" calls the motor car in a stirring 
paragraph in the May 9th issue. Quoting 
in part, he says: 

"Anyone who thinks the automobile 
of today is a luxury had better get 
hold of that report and think about it. 
Our cities are mostly built out into 
adjacent industrial districts, and it is 

right there that the hard problem of 
terminal freighting becomes almost im- 
possible. Motors are made to move, and 
wisely used, they can do a lot of the local 
moving of goods that our essential indus- 
tries need, and so take the overload off 
the locomotives and box cars. Rightly 
understood, the modern automobile is a 
little brother of the railways, and not so 
little either. Watch him grow and help 
him work!" 

Uncle Sam Decorates This Hudson Super -Six 

It is his official mail carrier 
over a mountain range in New 
Mexico, and daily it must 
travel between two towns one 
hundred miles apart and never 
falter. It is the admiration of 
the country around for the 
manner in which it keeps to 
the schedule. With as many 
passengers as can be squeezed 
in, the car is loaded with mail 
bags and then to put on the 
finishing touch the trailer is 
added. Here we have the car 
pausing before the little post- 
office of Nogal, high up in the 
mountain ranges. One hun- 
dred miles a day over such a 
road is a task worthy for a 

Page Pour 

Digitized by 







When Salesmen Go Off 


GEORGE WRAY, Hudson distributor at 
Shreveport, La. , was speaking. He was tell- 
ing the experience he had recently had with 
his sales force in connection with a sale that 
had been all but lost because the salesman had 
neglected to check up the working condition of 
the demonstrator. 

Every salesman must have lost an opportunity 
to get the name on the dotted line for the same 
reason. And as we all need to be reminded not 
to do certain things for fear that we will forget 
and do them, it seems worth while to tell Mr. 
Wray's story here. 

The prospect was one who had owned three 
Hudson cars but who knew the Super-Six only by 
what others had said about it. All he had heard 
concerning the Super-Six made him favorable to 
buying. But of course he wanted to see for him- 
self that it would do all claimed for it. 

Now in Shreveport there is a boggy hill on which 
all cars that make any claim for unusual perform- 
ance are required to make their demonstrations. 
It was to this hill that the prospect demanded 
that he be taken. There was no question about 
the Super-Six being able to show its power there, 
for a dozen cars had gone from a standing start 
in high over the top of the hill at 25 miles an hour. 

But when the salesman took his prospect up 
the hill everything was not working as it should 
have been. They didn't make the grade. The 
salesman, of course, made an excuse, but it hardly 
satisfied the prospect. However, a second trial was 
arranged. This time another car was used with 
the same disappointing result. 

A few days later, the prospect, a personal friend 
of Mr. Wray, was met on the street. Wray 
asked him about his intended purchase. The 
prospect then told him he had concluded not to 
buy a Super-Six as it failed in two demonstra- 
tions. When Mr. Wray understood the character 
of the demonstrations that had been given, he 

"You employ quite a number of salesmen. 
Don't some of them go off half-cocked at times; 
don't they make mistakes such as my men have 
made? I am sure you must have had such ex- 
perience. Let me prove it to you. Those cars 
both were evidently out of proper adjustment. 
That should not condemn all Hudson Super-Sixes. 
I will prove to you that either of the cars you 
tried will make the hill faster than any other make 
of car in town. Or I will take any other Hudson 
Super-Six you suggest and prove to you that it 
also will make a similar convincing demonstra- 

The prospect accepted the offer. Mr. Wray 
instructed the service department to get a car in 
shape for the demonstration. The brakes were 
eased up so there would be no loss of power 
through that source. The timing, which was a 
trifle late, was adjusted, and the demonstration 
was made. So was the sale. 

And then came the surprising situation. It was 
found that the salesman, who did not personally 
know the condition of the demonstration cars, and 
who did not know that every Hudson Super-Six 
was capable of making the hill in a satisfactory 
manner, was refusing to demonstrate Hudsons on 
that hill. 

Some reader may think that such a condition 
is a reflection upon the manner in which the sales 
force was managed. And so it is. But Mr. Wray 
corrected that in a hurry. And then, too, what 
organization is there in which things equally as 
bad do not crop out? The point is that oppor- 
tunity was lost in every demonstration that failed 
and opportunity was lost at every refusal to 
match the Super-Six against the performance of 
any other car. 

The moral that this incident emphatically and 
helpfully points is that the salesmen should not 
go off half-cocked. 

He must know his goods, know what they will 
do and know what he is going to do and say. 

Digitized by 



How Many Actual Answers Do You 
Get to Circular Letters ? 

You can greatly increase the effectiveness 
of your sales letters if you will occasionally 
send out a reply card. There is one Hudson 
dealer who does this frequently, and it 
actually brings in prospects. 

Most persons who receive advertising 
literature are in the position of the lazy 
southern darky who was told of a handsome 
funeral procession passing the veranda where 
he sat. He remarked, "I'd suttingly like to 
see that; what a pity I ain't facin' that way !" 

Let your card suggest some time for an 
appointment to show them one of the new 
models. Curiosity is a great selling help. 

More Money Means 

More Automobiles 

There are 306,001 automobiles in the state 
of Pennsylvania, of which number farmers 
own 68,766, or over 20%. Of all the farmers 
in the state, 27 per cent own automobiles. 
One year ago there were 30,000 automobiles 
owned by the farmers. The latest figures 
show an increase of nearly 100 per cent in 12 

Just how the purchase of automobiles has 
kept pace with the increase in farm crops 
is interesting. In 1915 crops were worth 
$173,473,720. In 1917 they increased to 
$351,504,516, and this does not include live 
stock, dairy, horticultural or poultry products. 

Nothing Unlucky About 
the Number 13 

We selected the 13th day of the month to 
write this little story on the much talked 
about superstition that surrounds the number 

Dr. A. L. Marks, of Spokane, Washington, 
recently bought his 13th car and it was a 
Hudson. He tried to get license number 13 
for his wife's sedan but was unsuccessful. 
He did get No. 113 however, and for his own 
car No. 213. 

They Frame Front Pages 
of The Triangle 

Several distributors and dealers keep a 
frame handy for front pages of The Triangle, 
and when an article appears that they know 
will interest prospective buyers they insert 
it and place it in a prominent spot in the 
show room. Even if the visitor only reads 
the headline on an article like "An Automo- 
bile Shortage by July 1st," he is impressed, 
much more, perhaps, than if it were told him 
by one of the salesmen. The printed word 
carries more weight many times than the 
spoken one. 

You Have Heard That Word — 
Non-Essentials ! 

The discussion of what an essential is or 
is not has kept a lot of people working over- 
time a lot lately, people who might have been 
actively engaged in something useful. So 
when we hear a man talking about non-essen- 
tials these days we watch him closely, for it 
is a known fact that it is part of the enemy's 
propaganda to spread poisonous commercial 
gases in an attempt to clog the wheels of 
American commerce and industry. 

The third Super-Six has been delivered to 
the family of J. McCormick, of Rio Vista, 
California. It is needless to say that no 
demonstration was needed for this Super-Six 


Blessings On Thee 
Little Man" 

— wrote Whittier and so, thought we, when 
the following letter was opened the other day. 
Read it and then ask yourself if the boy in 
your neighborhood isn't a good one to keep 
on the right side of. 

Dear Sirs: 

I am rather a poor farmer boy, but I 
am taking the liberty to write to you and 
ask you for a Hudson catalog. 

I always have and do still like the 
Hudson car better than any other car, 
and my brother likes the Buick. We 
often have quarrels, to show which is the 
best car but I can always show the rec- 
ords the Hudson has, but he can't show 
any Buick records. 

One day I composed a little poem. 
Here it is: 

"I bought a car last year in May, 
It was a Hudson Super-Six. 
I drive it almost every day; 
It never balks, it never kicks. 

"I've never known another car, 

To stand as much as this one has; 
It'll beat a Buick Six by far, 
And any other car it will pass. 

"A Hudson Super-Six has power, 

Endurance, beauty and much speed; 
You'd like one better every hour, 
It's ready for your every need." 

If you will please send a catalog to this 
address and oblige. 

Walter Johnson 

Our Submarine Super-Six 

For five days and nights a Hudson Super- 
Six touring car laid entirely submerged in the 
Tennessee River. The car, owned by an 
Ohio tourist, was caught by a rise of the river 
at Decatur, Alabama. It was finally pulled 
out by a derrick and two barges and taken to 
a local garage for overhauling. 

There was nothing to do but dry the gen- 
erator and clean the mud from the motor. 
But as a matter of precaution the cylinder 
head and oil pan were removed to see if any 
mud or grit had gotten into the engine. None 
was found. 

When the car was started, the action of 
the motor was perfect. 

There Are Many Contenders 
For the Title of Champion 
Hudson Used- Car Salesman 

The little stories that have appeared in 
The Triangle from time to time, telling what 
price some dealer or salesman received for 
a used Hudson, have brought forth many let- 
ters from others who have made, as they 
believe, new records. It all goes to prove, 
however, that there is no fixed price for a 
used Super-Six, and that it probably com- 
mands a higher price by far than any other 
make of car. 

J. E. Gomery, of the Gomery-Schwartz Co., 
of Philadelphia, a factory visitor this week, 
tells of selling a used 1917 Super-Six for $1600. 

Another contender for the championship is 
R. A. Stowell, of the Hudson-Bender Co., 
Kane, Pa. Last fall he sold one of the early 
1916 Super-Sixes for $1200, and when the 
owner this spring was in the market for a new 
car, Stowell secured an offer for him for $1200 
for the same used Hudson. Hudsons never 
depreciate in value. 

Well, Well, it Looks as if the Writer of this 
Stirring Editorial, in The Boston Transcript, took 

the Hudson Super -Six for His Inspiration 

HERE are excerpts from an editorial that appeared in that famous 
Boston newspaper, The Transcript, early this month. The 
reference to owning a car that needs a minimum of service 
attention these times is right along the lines that Hudson has been talk- 
ing. Men are going to be busy these days, and they do not want a car 
that is in the repair shop much of the time. Anyway read it and use it 
as a Hudson selling talk: 

Automobile Week 

The motor car has never held its head 
higher than it can in the show which opens 
in Boston today. Under wartime conditions, 
man's extremity has seemed in some sense 
the automobile's opportunity. While old and 
trusted means of transportation have more or 
less failed of their accustomed service, the 
automobile has been steadily forging ahead, 
capitalizing its rivals' losses. With every re- 
duction of train schedules, with every slip-up 
in the trolleys, the gasolene-driven car has 
advanced one notch farther in popular favor; 
its use has become less a luxury and more a 
thing indispensable. Happily this has meant 
not only the owners' convenient and sure 
transportation. The motor car's great daily 
passenger list has saved steam and electric 
lines from the full tide of demand which other- 
wise would have fallen upon them. The auto- 
mobile has won additional stars for its service 
flag by its growing availability for general 
commercial use, and by its increasing em- 
ployment in the carriage of freights. 

At the same time the growing favor of the 
motor car has not been unaccompanied by an 
equal growth in the good sense with which 

Page Two 

owners are insisting it shall be used. The 
demand today is for the durable, dependable 
car that can be run at a proper minimum of 
cost whether for fuel or for upkeep. "Miles 
per Gallon — Not Miles per Hour" the leading 
article of the automobile supplement, in- 
cluded with this issue, says is the slogan of 
the day among motor car owners and pros- 
pective buyers. Its introduction means an 
important advance in the stabilization of the 
motor car's place in our economic system and 
in the good sense of our people. If the auto- 
mobile is to traverse to the fullest advantage 
the great new fields of service opening before 
it, for the expansion of commerce, as substi- 
tute for the freight train, auxiliary to the 
commuters' trolley and steam car, it must 
perform its work according to all the well- 
recognized canons of "scientific manage- 
ment." And among formal exhibits of the 
motor car's many virtues, men say that the 
Boston exposition of the coming week better 
reveals the automobile's advance toward these 
standards than it has ever been shown before. 
If the new cars look proud in their fresh paint 
and enamel, why shouldn't they? They have 
been earning their way. 

Digitized by 



Believe in Goods You Sell, and Success is 
Certain — Bragging won't win Confidence" 

THE secret of the success of the H. O. 
Harrison Company, of San Francisco, 
was explained at the second annual 
gathering of this Hudson distributing organi- 
zation recently when H. O. Harrison said: 

"There is nothing that you could impress 
yourself with more than the fact that in our 
business we represent goods of importance. 
We should each and every one of us try to 
know as much as possible about the factory 
policies of those concerns whose products we 

"We should at all times believe in the goods 
we are called upon to sell. We should at all 
times truthfully represent those wares as 
they are. We need do nothing else to be 
successful. We should take a proper measure 
of pride in selling such merchandise, and if 
we have confidence in these products we are 
bound to impart that feeling to all whom we 
come in contact with. 

"We should take all the pains necessary 
to impress upon the people whom we do busi- 
ness with that we represent in the sale of our 
goods wonderful institutions, and that it is a 
wonderful institution that in turn sells them 
in this territory. We, however, should not 
resort to anything that borders on flippant 
or bragging words in extolling our merchan- 
dise. We do not need to. We should try 
eternally to win the regard of all of our cus- 
tomers, both wholesale and retail. Many of 
you undoubtedly have noticed during the 
last couple of months the manner in which 
we have advertised our used cars. This is 
merely an illustration of the way in which we 
want to conduct our business. By building 
up a measure of confidence around us, we 
will fall heir to a great deal of business that 
we otherwise would not receive. It is very 
hard to measure the success that comes to 
those who have the confidence of the public. 

Arnold's Porter Sent This 

//. O. Harrison at Second Annual 
Meeting of Hie Organization, 

"As to the prospects for this year, I feel 
safe in saying that if no unusual things be- 
yond our control come up that our volume 
will be even greater than the four and a half 
million dollar mark we reached last year. 

"It is a great thing to look upon what the 
motor industry has accomplished in the few 
years of its life. It has risen from nothing to 
the third largest industry of the United 
States, being exceeded only by the railroad 
business and the steel industry. As long as 
that is an absolute fact and has been so 
established, we should, all of us, feel that we 
are on the right road to success, and that the 
only thing that remains to be done is to align 
ourselves with this industry in such a way 
that it will not only furnish us with a means 
of livelihood, but enable us to lay away for 
the rainy day. 

In distributing the substantial bonuses as 
rewards for efforts during the year, Mr. Har- 
rison called the attention of his employees to 
the part that the war is going to have in the 
matter of their business, declaring that — 
"Sad as it might seem, the world war that 
has finally drawn us into it is going to be, in 
the long run, the making of this whole 
country. Because of this thing, United 
States will go forward into first place. 

"Our country at this time has taken its 
place as the foremost financial power of the 
world, and as a manufacturing country is far 
in advance of all others. In order to reap the 
benefits of this condition, financial men are 
taking steps and are already placing the nec- 
essary banking connections all over the world, 
so that we can properly look after our thriv- 
ing business. 

"Outstanding in the midst of all of this is 
the great measure of loyalty and unity of 
purpose that has suddenly sprung to life in 
this whole country." 

"The Lady from Montana" 

Conies Out for the 


The first woman to be elected to the house 
of representatives showed her knowledge of 
a subject vital to every one of us when in a 
talk to the Woman's Club of Worcester, 
Mass., she stoutly defended the automobile: 
"The automobile today is not a luxury," 
said Miss Jeanette Rankin with emphasis, 
in the course of her lecture. "There are 
no pleasure cars nowadays. They are all 
passenger cars, and as such they become 
necessity cars. We can't get along with- 
out the motor car now any more than we 
can get along without the telephone. The 
passenger car of today has lifted mighty 
burdens from the shoulders of the rail- 
roads, and I predict that the automobile 
is destined to play an even more import- 
ant role in the solving of the nation's 
transportation problems. ' ' 

If Speed Is What They Want 
It's As Good As Sold 

In the state of Ohio there is a fire depart- 
ment badly handicapped because the chief 
can't reach the scene of action as fast as he 
would like to. H. H. Travis, of the service 
department of The Standard Motor Car Co., 
of Columbus, discovered his predicament and 
hastened to the relief — with a Hudson Super- 
Six, of course. 

He brought out a former Hudson that had 
been changed (the body only) into a service 
wagon. Loading in the chief and several fire 
laddies, ten in all, they started out to make 
a test. The city's safety director selected 
Hudson Avenue to make the test. With the 
cut-out wide open and his hand on the horn, 
he reached sixty miles an hour and the boys 
in blue were satisfied. Now all there is to do 
is to get the appropriation through for this 
and maybe one or two more Hudsons. When 
that is done we will remove the censorship 
on the name of the city. 

^jjotnely j-fappeninQs 

in the ^Hudson family 

The suggestion of the famous cherry-blossom 
season in old Japan and the artistic eye of a 
Japanese porter employed by Harold L. Arnold, 
of Los Angeles, were responsible for the se- 
curing of this unique photograph of a corner 
in the new showroom. The porter made the 
photo with his vest-pocket kodak. 

First prize for the most attractively arranged 
exhibit at the Florida State Fair and Ex- 
position went to the Hudson Super-Six; the 
Cadillac and Buick classing second and third. 
It is a compliment to the new Hudson dis- 
tributor at Jacksonville, The Bacon-Ryerson 

One! Two! Three! Play! Now we have the 
Super Orchestra. George Bender of the 
Hudson-Bender Company, Kane, Pa., has 
just organized a festival orchestra of 32 
pieces. At their first concert they raised $374 
for the Red Cross. Bender is the conductor 
and R. A. Stowell, a salesman in his organi- 
zation, is the first celloist. 

The service flag of the Hudson Motor Car 
Company, of New York, contains 79 stars, 
that many former employees having entered 
the United States army and navy. The 
Superior Motor Sales Company, of South 
Bend, Indiana, have four stars on their flag. 

The hero of Rex Beach's famous novel, "The 

Spoilers," is Roy Glenister, who in real 

life is no other than G. W. Price, of Sonora, 

California, an owner of a Hudson Super-Six. 

Page Three 

Price met Rex Beach in Nome, Alaska, dur- 
ing the first gold excitement, and his experi- 
ences, it is said, led Beach to use him in the 

"It is going to be the greatest year we have 
ever had," said J. B. Andrews, of the City 
Point Motor Company, Inc., of Petersburg, 
Va. "Our only obstacle is going to be getting 
cars. We will probably go to Detroit and 
bring the cars overland. There seems to be 
no other way to meet the demand." 

Things in Dayton are "looking up" since 
F. T. Larson came to take charge of the 
Chas. Schiear Motor Car Company's branch. 
Mr. Larson comes from the main office in 
Cincinnati, where he has been associated with 
Mr. Schiear for nine years as sales manager. 

Triangle Number Thirty-Six. We have 
had a number of requests for Triangle No. 
36 and we take this opportunity to explain 
that in changing the number, the printer 
evidently thought there was a 30th of Feb- 
ruary, and he numbered the March 2nd issue 
No. 37 when it should have been 36. So 
please disregard the omission and be guided 
by your dates which are correct. 

Digitized by 



The Start of a Drive-away for South Carolina 


With the favorable weather conditions that now 
prevail, drive-aways from the Hudson factory are be- 
coming more and more numerous. No point seems 
too distant for the anxious dealer, who has more or- 
ders than he can fill, because of embargoes and the 
factory's inability to secure shipping facilities. 

The long string of Hudsons shown here lined up 
beside the factory just preparatory to the start are, 
with one or two exceptions, all consigned to points in 
South Carolina. 

Every automobile distributor and dealer these days 
realizes that conditions are exceptional — that there is 
going to be a shortage of cars this spring, and that the 
only way to insure getting them is to take them now, 
even though it be necessary to drive them overland 
from the factory. Others are seriously contemplating 

selling cars on condition that the owner take delivery 
at the factory. It is certain that even with the coming 
of better weather the demand for railroad facilities will 
not lessen. In fact it will be in greater demand than 
ever as shipping at the eastern seaports begins to 

The records made by dealers and crews who are 
driving these Hudsons to all points of the compass 
are very interesting. Those dealers who have re- 
ported the stories of their trips to the factory all show 
exceptionally good gasoline mileage and freedom from 
mishaps. In one or two cases where rains had made 
the roads rather heavy, Hudsons got through where 
lines of trucks and other cars were stalled. 

This is drive-away time. It is a good time to begin 
to make your plans. 

Getting Their Instructions Before the Start 
Page Pour 

Digitized by 







F! »*»* rex M otorh 



19 18 

Hudson Motor Car Company 
Detroit Michigan. 

Gentlemen : 

Attention Mr* McCornack* 

We mmld be glad if you would advise Hudson dealers 
that the 5-Passenger Essex model will be ready for demonstration 
at the Hudson plant, beginning May 1st. 

It would be well to arrange that they make appoint- 
ments in advance, or in sane manner provide against too many seek- 
ing demonstration at the same time. 

Very truly yours 




This facsimile of a letter received from W. J. McAneeny, 
President of the Essex Motors, is the first official announce- 
ment to Hudson distributors and dealers of the new Essex. 

The great interest already evidenced and the large 
number of applications for demonstrations that will follow 
this announcement make it necessary that they be 

given in the order the applications are received, so that 
everyone may have an equal opportunity to see the 
new Essex and observe its performance. 

All communications should be addressed to W. J. 
McAneeny, President Essex Motors, 2900 Jefferson Ave. 
East, Detroit, Michigan. 

Digitized by ' 

j jenerson Ave. 



Spokane's Sheriff Still At It— With 

Rented Super-Six He Corrals Bootleggers 
Who Thought He Had the Old "Cheap" Car 

Triangle readers will recall the story of the Sheriff of Spokane, Wash., 
who fumed and raised particular havoc because the commissioners wouldn't 
buy him a Hudson, even going so far as to tell them he would let the car they 
bought him rust in the jail yard before he would use it. And thus crime began 
to flourish, for the crafty bootleggers knew that no car save a Hudson could 
prevent them from smuggling the old squirrel variety into forbidden territory. 
But the sheriff had a reputation to save and how he did it is told in the fol- 
lowing story that appeared in The Spokane Chronicle last week: 

Staking his chance for making his getaway 
with a load of booze on the information that 
the sheriff's office had only a cheap car, a 
bootlegger giving his name as William Pil- 
grim, was overhauled by Sheriff Reid about 
5 o'clcock Sunday morning on the Jamieson 
road, after Pilgrim, in his attempt to escape 
had turned off the Palouse highway. 

"I had received a tip to be on the lookout 
for a bootlegger and an auto load of booze," 
said Sheriff Reid, "and I took the precaution 
to hire a Hudson Super-Six, for experience has 
taught us it is no use going after those fellows 
with a slow car. We had not gone far out the 
highway when we met a car well bespattered 
with mud and gave the driver a signal to 
stop, but he paid no attention. Before we 
could slow down and turn around the auto 

had turned into the Jamieson road, but we 
were able to follow his track and soon over- 
hauled him in the mud. 

"We found 80 pints of booze which he had 
ditched in the brush, and in his handbag were 
seven pints of whisky and a quart of wine. 
The fellow told us frankly that he had heard 
the sheriff had nothing but a cheap car and 
said he was not afraid of being caught, but 
when he saw the Super-Six he decided he was 
elected for arrest. The liquor had been put 
off Milwaukee train No. 17 at Saxby station, 
four and one-half miles east of Manito sta- 
tion. Pilgrim drove an Overland car." 

The bootlegger was lodged in jail over 
Sunday, and this morning pleaded guilty be- 
fore Justice Stocker and was fined $100 and 

Wife Takes Away His New 
Touring Limousine And So 
Poor Hubby Buys a Phaeton 

This is hard luck! Ailing and Miles, of 
Rochester, N. Y., recently sold a touring 
limousine to Wm. J. Erdle. Chancing to 
meet the owner the other day, P. R. McRae, 
vice-president of the Ailing and Miles organi- 
zation, asked how the new car was running. 
Erdle replied that his wife had discarded her 
electric and that he no longer could get the 
car to drive, so McRae suggested a phaeton 
and Erdle acquiesed without even looking at 
the model. After it was delivered he called 
up and said he had ordered a phaeton but 
that they had sent him a seven-passenger 
car. When told that it was a phaeton, he 
was happy. "All I knew was that I was 
buying a Hudson," he replied. 

Boston Show Sales Exceed 

Those Of Last Year 

The Boston retail branch of The Henley- 
Kimball Co., sold a total of sixteen cars at 
the recent Boston show, one more than last 
year, despite the cry that has been going up 
from some other makers that conditions in 
New England were not up to standard. All 
were closed models with the exception of four 
phaetons. Wills, the Hudson dealer, at 
Lawrence, sold five closed cars during the 
show to prospects from his territory, and the 
Augusta, Maine, dealer found a ready buyer 
for a Touring Limousine. 

The large number of prospects obtained 
and the great optimism and buying spirit 
that was in evidence assure greater results 
than even after last year's show. The prin- 
cipal feature of Hudson sales was the in- 
creasing demand for closed cars, a total of 84 
per cent sold being of this type. 

Pioneer Hudson Dealer Dies 

Death has removed from the ranks of 
Hudson dealers, C. G. Henderlider, of Pitts- 
burg, Kansas, dealer in that territory since 

the Hudson-Brace Motor Co. took over the 
franchise several years ago. 

Henderlider made a wonderful success and 
was considered by everyone as an ideal dealer 
— always willing to co-operate in every way 
to carry out the "big idea." He was well 
known to all of the older members of the 
Hudson family. 

Next to His Family — This 
Man Loved His Super-Six 

Until the other day actively engaged in 
selling Hudsons for the City Point Motor 
Company, of Petersburg, Va., and just be- 
coming a real contributor to The Triangle, 
therefore, "a friend indeed," J. P. Andrews, 
has resigned. 

His letter to us sent with no intention of 
our reprinting it, contains such a note of 
affection for the Hudson that we cannot re- 
frain from letting every member of the Hud- 
son family read it, with the hope, of course, 
that it may stir some of the latent emotions 
in your heart and prompt you — not to resign 
— but to write. 

"It is with much regret that I announce 
the severing of active relations with City 
Point Motor Co., Inc., of this city. In 
offering my resignation effective March 
16th, it was with one regret and that being 
that I must surrender my direct interest 
in the Hudson car. 

For the past two years this car has been 
my life work. Next to my wife and chil- 
dren I loved the Super-Six. I sold this 
car with a clear conscience at all times 
and a pride in believing I was offering the 
greatest value on the American Market 
in an automobile. I kept in personal 
touch with every owner in my territory. 
I knew the whole family by name, and 
while we sold other cars I was associated 
directly with the Hudson only. 

Whether or not I ever return to the 
Automobile business there will always be 
a warm spot in my heart for the Hudson 
Motor Car Co. and its products." 

Page Two 

Salesroom Off Beaten Paths — 
Leases Space in Hotel 

When Hudson dealers are not located in the 
center of the business section, they might 
profitably follow the plan now being tried out 
in Memphis, by the Memphis Motor Car 

This Hudson distributor, whose main office 
is rather far out of the business section, has 
leased a salesroom in the newest hotel at 
$200 per month. This room measures 50 by 
65 feet, faces the main street, and open into 
the hotel lobby. It is very tastefully deco- 
rated in old ivory and silver. 

A salesman is in the salesroom all day and 
until 9:30 each evening. A car with a driver 
is stationed outside to carry prospects from 
this salesroom to the main office. 

Through an arrangement with the hotel 
company, who operate two other hotels in the 
city, the salesman in charge is furnished daily 
with a list of people who register at the hotel 
from the Memphis territory. In this way 
the distributor is in touch with all out-of-town 
prospects in his territory. 

What's a Railroad Schedule 
If You Own a Hudson 

In these days when the railroads are being 
called upon to turn every available wheel for 
the government the transportation problem 
is a serious one. Not for the Hudson owner, 
however, as this story of a 300 mile journey 
across Texas indicates. 

From San Antonio to Dallas as the Super- 
Six travels, it is 301 miles. W. B. Manning, 
of Grapevine, Texas, made the trip in his new 
Super-Six, leaving San Antonio on the 19th 
of March at six in the morning with four 
passengers and 100 pounds of baggage. Three 
stops were made at Austin, Temple, and 
Waco, and the time of the entire trip was 12 
hours, and 25 minutes. The car used 17 
gallons of gas and a pint of oil. 

The total cost of the trip was $4.40 for oil 
and gas and $4.00 for meals, or an average of 
$2.05 per passenger as against the railroad fare 
of $10.70 per person. Not to mention the 
added enjoyment that comes when riding in a 

Denver Plans Special Sale 

on Hudson Closed Cars 

The great possibilities in closed cars are 
appreciated by the Tom Botterill organiza- 
tion of Denver; so much so, in fact, that they 
have devoted two weeks of this month to a 
special drive on Hudson closed cars. 

All department heads were called in a con- 
ference; men were brought from the Service 
Station to cover the Sales Floor, while every 
salesman was put to work exclusively on Hud- 
son closed cars. 

The new catalogue is being mailed in ad- 
vance of canvas, and each man is given names 
of possible prospects. It is expected to cover 
with personal solicitation over 600 names. 
Everything has been taken off the sales room 
floor, except the new Hudsons. They are 
decorated with ribbons. The salesmen are 
given a standardized talk for new closed car 
prospects, and handed a bonus check with 
permission to cash it as soon as the name of a 
prospect they have turned in has been 
actually sold. 

Next Week 


Don* t Miss Reading This. 

Digitized by 



Homely Happenings j 
in the Hudson Family | 

His corduroys tucked in his boot-tops, and 
chewing the proverbial straw, a gaunt, long- 
whiskered farmer strode into the presence 
of Elmer Negy, wholesale salesman for A. E. 
Kirk, of Hutchinson, Kansas. Not long 
afterwards the two came to Hutchinson and 
when the Kansas farmer started homeward 
it was in a new Hudson Sedan. 

Light as a feather. L. E. Stevens, of Des 
Moines, la., tells G. W. Jones, of the Hud- 
son-Jones Co., that he drove his Super-Six 
with wire wheels 11,127 miles before having 
a puncture or other tire trouble. He never 
had an occasion to remove the extra wheel. 
Refer to this incident when some one tells 
you the Hudson is hard on tires. 

Old Number 647— a Hudson "20" of the 
1909 series is still running in the same sweet 
manner that it left the factory nearly nine 
years ago and in its original paint. This car 
we are told by its owner in Forman, N. D., 
has covered over 100,000 miles, has never 
been stalled and there isn't a bad road in the 
state that it hasn't traveled. What will you 
give for it? That is what the owner wants to 

Twenty-nine have gone to war from the 
H. O. Harrison organization in San Fran- 
cisco. Of this number, 18 were from the 
mechanical department; eight from the sales 
and three from the auditing department. 
And this seems to be the ratio that prevails 
in most organizations, because the demand 
for mechanics and repairmen has been great 
and many special inducements have been held 
out to get them to enlist. 

"I'm satisfied," says Charlie Gibson, of 
Charleston, S. C, and here are his reasons: 
His Super-Six "Model H" traveled a total of 
12,844 miles from July 1st, 1916, to Decem- 
ber 31st, 1917, with a consumption in that 
time of 862 gallons of gasoline. The total 
cost of operating the car and that includes 
tires, mechanical repairs, gasoline, oil and 
sundries was $.0386 per mile. By sundries 
he means washing, greasing, etc. 

4 'Happy isn't the word to express it," 
writes Sam Adler, district sales manager, 
in commenting on the exuberant state of 
mind of the new dealer at Alexandria, La. 
And the reason for all this is attributed to the 
fact that without any advertising and while 
entirely ignoiant of the details of the new 
Hudson, this dealer sold a carload, three 
phaetons, the third day after he had signed 
his contract. "Never made such easy money 
in my life," he confided to Sam. 

Forty -Four Hudson* Climbed 
Pike's Peak Last Summer 

It is considered quite some little stunt to 
drive to the top of Pike's Peak. Once not 
long ago a Hudson special made the trip in 
such short time that twenty other famous 
contenders had to bite the dust and so Hudson 
won and still holds the Pike's Peak hill climb. 

This last year, forty-four Hudson Super- 
Sixes anxious to emulate the deed of their 
famous progenitor followed the hair-pin 
curves and break-neck slopes up to the top 
of the mountain dubbed Pike's Peak by 
Zebulon Montgomery Pike. And, according 
to the statistics furnished by the association 
that keeps a record of these things, probably 
more Hudsons made the trip, but 44 did turn 
in cards for membership in the Pike's Peak 
Summit Motor Club and received official 
recognition for having made the trip. 

Who Started This Anyway? 

From time to time the columns of The 
Triangle have chronicled records of owner- 
ship of Hudsons in individual families and 
from the number of replies it generally brings 
out, it does prove that the Hudson can be 
sold twice in the same place. Now comes 
the Sutton Sales Company, Inc., of Saginaw, 
Mich., calling attention to E. R. Robel, of 
Reese, Mich. 

Having owned four cars of different makes, 
Robel bought a Hudson "20" which he later 
exchanged for a 1912 Hudson "33." In 1915 
he bought a 6-40 and two years later pur- 
chased his first Super-Six. Since then he has 
owned a Model J Phaeton and a Cabriolet. 
Altogether ten Hudsons since he joined the 
Hudson family. 

Puts Salesroom on Second Floor 

To Keep the Loafers Away 

The Triangle has a wider circulation 
sometimes than we think, and so when such 
a headline is written it is not advisable to 
tell who made this radical departure in sales- 
room location. It was done by a Hudson 
dealer, however, and he actually has opened 
a new and attractive four car display room 
for the new Hudsons on the second floor of 
his establishment, put there because when it 
was on the first floor it attracted a large num- 
ber of people who didn't want to buy and 
who could be classed as high grade loafers. 
Such a gathering, he found by experience, 
tended to keep away real prospects. 

Driveaway Benefit to Car — 

Says Ordway of Boston 

"Automobile buyers at last realize that it 
is almost impossible to step into a salesroom, 
purchase an automobile and drive it home on 
the same day," says F. A. Ordway, Vice- 
Pres. of the Henley- Kimball Co., of Boston. 
"Up and down automobile row the dealers in 
standard cars are claiming wonderful business 
but state they are harassed because they are 
not able to get deliveries from the factories. 
Dealers who have cars en route are fortunate, 
for it is likely that in the future most passen- 
ger cars will have to come overland. 

"It should benefit a car to be driven from 
the factory to Boston, as it would receive the 
proper road test, and be all tried out and 
ready for prompt delivery on its arrival. The 
most serious condition that confronts the 
dealer in driving cars over the road is the 
scarcity of drivers. It is impractical to take 
mechanics from the shops, as repair shops 
are already cut approximately 50%, which 
many times results in a customer having to 
wait several days for repairs. 

"This condition could be helped materially 
if customers would bring their cars into serv- 
ice stations on Wednesdays, Thursdays and 
Fridays, instead of all crowding in on Mon- 
days and Tuesdays, which makes the work 
very unequally divided." 

Ever Feel This Way? 

"Isn't it funny some folk you can't miss 

And some folk you miss a pile 
And those you can't miss you see just a pile 

The others just once in a while." 


■iiiMiiii[iiriiiiiiiiTii(iirtifiiriiTiitiiiiiitifiiriii»iifiiiiiiii]iitiitiiiiriiiir[iTiiiMiiiiiJiriitiiiiiiiiiiiiiii]iiJtt]tiittiitiriiiiiiitiiiiiJiiJiiJiiitiii«if«iiif«itiiriiriiiiiTii)iitiittifiJf >_^ 

How Much Does Your Banker Know ? 


There are many things that your banker 
ought to know about the automobile business 
that he probably doesn't. Heads of financial 
institutions have been known to base their 
knowledge of conditions on the old days when 
the industry was in its infancy, and the auto- 
mobile in the experimental stage. 

Especially is this true in smaller cities and 
towns, where many dealers have difficulties 
to finance their stocks because the banker has 
not vision enough to recognize the value of 
the automobile as a collateral. 

In the Kansas City territory recently one 
of the wholesale men under Hudson-Brace 
reported his inability to get an order for a 
carload of cars for a dealer in a small village 
of 1000 population, because the banker would 
not lend the dealer the necessary capital. 

The refusal of the banker was not due to 
lack of funds, but to his utter lack of knowl- 
edge of the automobile business, to the non- 
realization of the fact that the automobile is 
a far better risk than many a mortgage on a 
stock of groceries or other merchandise. 

When the proper data was submitted to 
the banker he admitted his short-sightedness, 
and consented to make the loan; two days 
too late, however, for the dealer had made 
other arrangements. 

Does your banker know that the total reg- 
istration of automobiles and trucks during the 
calendar year of 1917, the first year of the 
war, shows a total of 4,941,276 cars and 
trucks, a gain of nearly one and one-half 
million vehicles over 1916? 

Does he know the figures compiled from the 
registration departments of states show there 
is now one motor vehicle for every 20 persons 

Page Three 

in the land? That one year ago there was one 
for every 29, and two years ago one for every 
42. And during the past three calendar 
years as follows: 

1915 registration gains. . . . 686,998 

1916 registration gains. . . . 1,070,143 

1917 registration gains. . . . 1,396,324 

Does the average banker realize that the 
automobile business is larger than any other 
in the United States with but two exceptions : 
the railroad and the steel business; that it 
pays wages to a million employees, and sup- 
ports over five million persons; that it is a 
vital factor in the daily life of each child, 
woman and man? 

If he is skeptical as to what the effect of 
the war will be, tell him what the history of 
the automobile has been in Canada, where in 
1917, 100,000 new automobiles were sold, 
representing five times as many as were sold 
in 1914, the year the war broke out. 

It is a wonderful comparison when one 
considers the conditions existing in the 
Dominion, and also remembers that the price 
of automobiles ranges, from 35% to 45% over 
and above that of the American selling price. 

There are articles appearing in The Tri- 
angle every week that dealers could show to 
their local bankers to advantage. Take for 
example, the front page of February 23, and 
the comprehensive forecast on "Business in 
1918" in the February 16th issue. Keep your 
Triangle file handy so that when necessity 
requires you can show such articles as these 
to your banker. Bring him to a realization 
of the fact that the business you are in is the 
third largest in the United States. 

Digitized by 




|M"B » 1 ' V 



THE new car of the year. Such is the compliment ac- 
corded the new Super-Six Touring Limousine wherever 
shown. Motordom's latest favorite is a distinctive type. 
We do not wonder that energetic publicity men have used it 
as the principal setting for their efforts. 

Not all of the photographs, however, on this page suggest 
uses that you might broach to a prospect. The three top il- 
lustrations are offered by way of diversion. 

We have no definite knowledge of what the girls are wav- 
ing at. In all probability it is a man, perhaps a cave man in 
this California forest primeval. The little "Star" at the 
right is about to take a Super-nap. Oh, the life of a photogra- 
pher has its compensations. 

But to get your mind back to the Super-Six Touring Lim- 
ousine. We have introduced the model salesroom setting to 
show you how they do it in Birmingham, Alabama. 

The charming young lady at the wheel shown in the lower 
photograph is Miss Ramona Seek, of Tulsa, Oklahoma. She 
drives the first Hudson Touring Limousine to arrive in Tulsa, 
and, according to the Sturm Motor Company, who made the 
sale, Miss Seek did not consider price, being able to buy any 
car that her heart desired with her "pin money.' ' 

But then for fear our readers will get an idea that the 
Touring Limousine has a restricted use, we offer the following 
from the Crockett Automobile Company, of San Antonio, 
Texas. "You say that a Wyoming ranchman has purchased 
a new Touring Limousine. Wyoming will have to wake 
up and get some of the wild and woolly roughness brushed 
away to beat our record, for we have them backed off into the 
cacti. We have a Texas ranchman who has purchased from 
us a Hudson Touring Limousine, a seven-passenger phaeton, 
and two four-passenger phaetons. This gentleman of the 
spurs formerly owned a widely-advertised air-cooled car, said 
to be exceptionally qualified for the Texas climate.' ' 


Page Four 

Digitized by 






Detours Now Necessary 

DETOUR — Road Closed/' How fre- 
quently we encounter this sign when 
touring. Do we sit at the roadside and 
wait until the road has been repaired or finished? 
NO. We have started for a given point. We 
know it is necessary to make the best of the 
situation. We inquire for the best road to our 
destination and then 

The unusual conditions 
that business is encount- 
ering today make many 
DETOURS necessary. 
Business must be main- 
tained in spite of these 
unusual conditions, 
4 'Charlie Overhead" is 
not waiting at the road- 
side. He is always at the 
wheel. Hudson dealers 
must, therefore, meet 
this new condition and 
DETOUR from many 
old established customs. 

Taking deliveries 
over the road. 

Shipping passenger 
cars in gondola, or 
Hat cars. 

Shipping passenger cars via trucks. 

Shipping passenger 

cars practically 

All these are DETOURS that Hudson dis- 
tributors and dealers are taking this year. While 
in some cases annoying and expensive, they are 
absolutely necessary. 

There is one DETOUR, however, that is a 
profitable one. To the wide-awake dealer it is 
bringing sales and profits. Back off the beaten 
path of business lives the man who never before 
could own a Hudson. Last year perhaps he 
owned a low-price car, in many cases no car at 
all. Now he is a prospect, a logical one, quite 
often, a better prospect than the man who from 
surrounding circumstances would seem to be 
able to buy a car. 

There isn't a community where automobiles 
are sold that hasn't been materially benefited by 
present conditions. Record crop yields, high 
prices and fat wages are the rule these days, and 
not the exception; and while the agricultural 
districts may seem to have had more than their 
share in increase in wealth there are just as big 

opportunities in every 
industrial center. The 
man in the factory, in the 
locomotive works, and 
shipbuilding yards, all 
are working overtime 
and receiving abnormal 

To DETOURintothese 

new fields should be the 
plan of every Hudson 
dealer. One Hudson dis- 
tributor has shown an 
exceptionally large in- 
crease in his sales simply 
because he made his 
entire sales force concen- 
trate on men who here- 
tofore had never been 
considered prospects. 

Then there was the 
automobile dealer who 
hired an Italian salesman and sent him into 
the Italian district where he found prospects 
among fruit merchants, bakers and others 
who could write out checks for cars that cost 
as much as Hudsons. He made a profitable 

The same dealer, located in a city of nearly 
a million, has worked out the plan successfully 
with every nationality. He has developed hun- 
dreds of prospects that otherwise would have 
been passed up. 

Analyze your territory carefully, then turn the 
guns of your sales organization on the particu- 
larly exceptional prosperous ones. Many sales to 
an entirely new line of prospects will be the 
result of this DETOUR. 

Digitized by LjOOQ iC 




Distributors, Dealers and ! 
* to Drive Away Super-Sixe 

South Carolina 


DRIVEAWAYS were made from the gates of the 
Hudson factory during the month of March to 
twenty-six different states of the Union. Cars for 
distributors, cars for dealers, and cars for owners made 
up this long line of Hudsons that went out over the 
highways and byways to their destinations. 

Any hesitancy on the part of dealers to come to the 
factory for their cars should be dispelled by a glance at 
the records and letters that are coming back daily from 
those who have taken cars overland — the only sure way 
these days of embargoes and congested shipping condi- 

There are several varieties of license tags shown on this 
page; enough, in fact, to indicate how the driveaway has 
found favor among Hudson dealers. Most of the cars 
shown here are being driven by dealers, a few by owners, 
although there has been a surprisingly large number 
going out to the latter class. 

During the month of March cars have been driven to 
the following states from the factory: 



New Jersey 




New York 

South Carolina 



North Carolina 


New Hampshire 

District of Columbia 




West Virginia 









Ontario, Canada 

Among the owners ' 
was M. L. Baker, Pr 
facturing Company, I 
of another make of i 
phaeton from The En 
a demonstration, tool 
back for Connecticut. 

H. O. Winges, of S1 
Hudsons, came to 
home a speedster, i 
of Kansas City, 
Detroit on March 30, 
from Chicago as folio 
being a dandy. Not 
from South Bend to 
macadam roads withe 

O. E. Houser, whol< 
Jr., of Atlanta, who 
through, writes that t 
near Monroe, Michigi 
would have done youi 
of the Hudsons," wr 
that we were out of 1 
were in second and k 

"We left Toledo ii 
and mud, arriving ii 
single scratch or pun 
at the way the cars 


Read the telegram 
from the Hudson Motor 
Car Co., Inc., of New 
York. These cars were 
for the most part for 
retail. There isn't such 
a thing as a railroad 
into New York City any 
more. Driveaway 8 must 
do the trick. 

Digitized by 




New Jersey 


r Owners Come to Factory 
Every Part of the Country * 

the factory for his car 
e Regal Silver Manu- 
Sonnecticut, an owner 
lght a four-passenger 
ngs Company without 
Detroit, and started 

S. C, owner of three 
the factory to drive 
) Dr. W. J. Faust, 
Kansas, who left 
inabout Landau wrote 
i about the Super-Six 
the Lincoln Highway 
er 100 miles of good 
elow 30." 

• for J. W. Goldsmith, 
t of fifteen Hudsons 
ayed about five hours 
'eminent trucks. "It 
o see the performance 
"It was very rarely 
i other makes of cars 
e time." 

5, driving in the rain 
that night without a 
lealers were delighted 

The actual reports from dealers and owners are of 
course the best evidence. Most of the dealers who have 
taken cars overland have written the sales department 
of their experiences. Occasionally there is a bad stretch 
of road, and the going is hard, but it is just such obstacles 
as these that bring out the superiority of the Super-Six. 
For instance the Virginia Motor Car Company, of 
Roanoke, Va., writes that "Some mud holes were en- 
countered. Most cars had to be pulled through — but 
not the Supers. They all arrived in good shape without 
a bit of mechanical trouble." 

Early in March the stretch of road between Detroit 
and Toledo was not in the best of shape, although now 
conditions are much improved. It was just such a con- 
dition as this that confronted a caravan of Super-Sixes 
consigned to Washington, D. C. "We passed many 
stalled cars," wrote Krentzlin, of the Semmes Motor 
Company, "but the Hudsons pushed through with the 
mud on their noses for many miles." 

"Every time we stop the Hudson is the center of 
attraction," writes Sam Marquis, who is piloting cars 
through to Enid, Oklahoma, for the Gentry Motor 
Company, Inc. The postal card story of his trip that 
he has mailed back is as enthusiastic as that of M. W. 
Morrison's of Geary, Okla., who writes from Kansas City 
that he is "traveling on roads, fine and dry and with the 
same air in his tires. Count me as a Hudson booster," 
he writes. 




The Henley Kimball 
Co. of Boston are so 
pleased with the roads 
that they are planning 
to drive right through 
from Cleveland to Bos- 
ton. Getting cars into 
New England was a 
serious problem until 
the driveaway solved it. 

Digitized by 



Homely Happenings 
in the Hudson Family 

Hudsons Capture Every Prize in Fort Worth Parade 

D. A. D. A. Bemb. That is the new title 
acquired by Walter J. Bemb, for two years 
Secretary of the Detroit Automobile Dealers' 
Association, and recently elected to the 
Presidency at their annual meeting. 

Everyone knows the Hudson. In the 
"Coming-and-Going Contest," which ap- 
peared in the last issue of the "Leslie's" 
Dealers' Supplement, and which consisted of 
views of the front and rear of leading cars 
with all names and initials removed, 100% of 
the dealers designated the Hudson correctly, 
confirming of course the universal reputation 
of the Hudson. 

We are waiting for his name. J. B. Medara, 
Sales Manager for the Birmingham Motor 
Company, who recently made a three weeks' 
tour in the northern part of Alabama, says 
that he has found in the hilly country a 
Hudson owner who has driven his car for two 
years, spending only 25 cents for repairs. He 
is going to give us an affidavit. 

And still they come. Speaking of record 
used-car sales Jesse A. Smith, of Milwaukee, 
says this has them all beaten. "Last Satur- 
day," he writes, "we took a 1916 Super-Six 
Touring car and a 1915, 6-40 Roadster in 
trade for a two-passenger Landaulet and 
allowed $1,900 for the two cars. Before noon 
of the Monday following we sold the Super- 
Six Touring car for $1,300 and the Roadster 
for $900, or total $2,200 for two cars, one of 
which had been run three years and the other 
two. The Super-Six was one of the first 
Super-Sixes delivered in 1916, and had been 
run over two years and the 6-40 Roadster had 
been run over three years, but we will admit 
that they had been given first-class care and 
were in excellent condition." 

But J. R. Histed, of the Twin City Motor 
Car Company, St. Paul, comes right back 
with this one. "As long as we started this 
contention as to who has gotten the highest 
price for a used Super-Six, we thought we had 
better come back with another. A few days 
ago, we sold a used 1916 Super-Six, two- 
passenger Roadster, 'H' Model, with wire 
wheels for $1,500 cash. The list price of this 
car was $1,375, the wire wheels were $125 
extra and the freight $50, making the original 
price $1,550. Beat this one if you can." 

They are saying good-bye to the horse 
in old Kentucky, the home of so many 
thoroughbreds. Down in the Blue-Grass 
state automobile sales showed an increase of 
61 per cent, a total of sixteen thousand cars 
having been sold there in 1917. 

We want farm photographs. Send us in 
any pictures you have of Super-Sixes on 
the farm. Just a good old-fashioned farm 
such as you would expect to find on a trip 
through any good agricultural district. These 
are the type of settings we want. 

"Get The Best Car Ready" 
Telephoned a Thief, and 
Now a Hudson is Missing. 

"Kid" Richards runs a taxicab stand in 
El Paso, Texas. He has a number of cars for 
hire, but when a voice called up the other day 
and asked for the best car in the garage 
naturally there was but one thing to do, and 
that was to get out his Hudson. In answer 
to the call he went to a hotel and while inside 
the car disappeared. The last seen of the 
Super-Six it was traveling south into Mexico 
at a high rate of speed, pursued by El Paso 
detectives and Carranza officials. Headin' 
south as Doug would say. 

There were seven Super-Sixes entered in the bis parade recently staged in Fort Worth, Texas, and there 
were seven prizes awarded by the judges. Every Super-Six won a prize so you can imagine what the 
other fellows got. Here the prize winners are shown lined up after the blue ribbons had been 
awarded. In the large view at the top is Captain Hearne in his Hudson special speedster. Hearne 
was with the sales department at one time but for the last two years he has been a member of the 
British Royal Flying Corps and now he is stationed at Camp Bembrook, Texas, as chief instructor 
of the 85th Aero Squad. 

In Which the Newspaper 

Tries to Square Itself 

The Stamford, Texas ''Leader/' ran a 
Hudson advertisement recently, omitting the 
name of the dealer, and below is the story that 
appeared in their news column explaining the 

Those Hudson Cars 

Last week we ran an ad for Chas. E. 
Sammons, relative to Hudson Automobiles. 
There was no name signed to the ad and those 
who did not know the local agent asked 
questions, while those who know who sells 
them, did not even notice the error. Mr. 
Sammons is so well-known that it is hardly 
worth while to sign a Hudson advertisement. 
Then, the car is so well-known that to try to 
say anything good about a car that is like the 
finest, runs as smooth as silk, purring along 
like a kitten while racing at 60 miles an hour, 
getting twenty miles to the gallon of gasoline 
(ask Sammons about that last point) would 
be like wasting words. 

"By Our Own Leased Wire" 

So reads the press dispatch from Washing- 
ton in your favorite newspaper. The idea of 
having an official reporter for The Triangle 
in every distributor and dealer's organization 
has long been cherished. Gradually we are 
adding to the staff, and now comes A. D. 
Waltz with the announcement that he has been 
appointed the official reporter for Harold L. 
Arnold, of Los Angeles. Within a few weeks 
we will print the names of our newsgatherers 
and if you haven't sent in your candidate do 
so now. 


Has Been Delayed. Don't Get 
Discouraged. Maybe Next Week. 

"The Sale We Value Most" says Hotter ill 

This is Miss Mayme 
Noble of Salt Lake City, 
Utah, in her new Hudson 
Runabout Landau. Miss 
Noble has been an enthu- 
siastic Hudson owner for a 
great many years, and she 
has had a great deal to do 
with the making of the 
Hudson a popular car 
among the women drivers 
of that city. As a conse- 
quence in sending in this 
photograph Frank Botterill 
remarks that "they think 
more of this sale than any 
other sale they have made 
for a long while.' ' 

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Let's Go! 

THE first word above is Nichevo. It is Russian 
and means "Never Mind." It characterizes the 
degree of enterprise of the Russian people. 

Whenever they are confronted with an obstacle, or 
there is need for extra effort, they shrug their shoulders 
and say, "Nichevo." 

The second word is Spanish. Its meaning is "To- 
morrow.' ' All who have business dealings with the Mexi- 
cans complain that the only answer they get in the way 
of decision or promise from a Mexican is "Manana." 

We Americans like to think that we are an aggressive 
and efficient race. We like to believe that we are never 
wanting for the right thought, the prompt decision, and 
that our character is expressed by the words "Let's Go." 

But, since everyone is more or less likely to deceive 
himself in such important matters as concern his own 
character, suppose we consider some of the attributes of 
the Russians and the Mexicans and see if we also haven't 
considerable of the Nichevo and Manana characteristics 
in our make-up. 

The Russians celebrate 121 holidays every year. The 
Mexicans also are plentifully supplied with holidays, and 
so, whenever they feel like taking a day off, one comes 
conveniently along at about the time they are tiring of 
their usual jobs and serves as an excuse for them to quit 

But the Russians also have another trait, we are 
told by those familiar with Russian character, which is 
that they won't work on Friday, because it is so near the 
end of the week that there is no use attempting to do 
anything that day. 

If we will think for a minute we will see that it is not 
the unhappy Russians nor the unfortunate Mexicans who 
hold exclusively to those unprogressive and wasteful 
habits of extensive holiday celebrations. In fact, one 
does not even have to go to Russia to find people who 
won't work on Friday because it is so near the end of 
the week. 

Automobile salesmen are generally supposed to be the 
most continually alert class of workers we have in this 
energetic country of ours. But since we are talking only 
among ourselves, the purpose being to find fault with 
ourselves, and not with the Russians and the Mexicans, 
let's turn the pitiless investigation upon ourselves. 

We can dismiss the holiday habit from our considera- 
tions because, as most salesmen are their own bosses in 
a sense, they are usually able to fix their own holidays 
whenever they wish. The unfortunate thing about our 
American custom is that we take the days off and never 
keep any account of them, whereas with the Russian and 
the Mexican the days are already marked for them on 
the calendar. Thus, they do not lose track of the actual 
number of days they do take from their work. 

But we Americans get going first rate and along comes 
someone with an invitation to a day at the golf club or 
an afternoon at the ball game, and off we go. The time 
is just as much lost as it is with the Russians and the 
Mexicans, whom we generally regard as indolent, slothful 
people, somewhat to blame for their great misfortunes. 
Only we keep no account of it, and so at the end of the 
year, if anyone should show us a record of the actual 
number of days we have taken from doing whatever it 
is that we are supposed and are paid for doing, we would 
be amazed at the result. 

We are not even innocent of the Russian habit of not 
working on Fridays, because it is so near the end of the 
week. We may do the job all right on Fridays, but how 
about not working very hard Saturday mornings because 
we have plans for Saturday afternoon? And haven't you 
let up a little early in the afternoon because you wanted 
to get away early to keep a dinner date or something of 
the sort? 

The point is that we none of us have very much in the 
way of capital. Time is the most important thing we 
possess next to good health. If we waste the little time 
we have when sales might be made, and when we could 
catch up on work neglected, it is like throwing away just 
so much money. 

All work and no play does make Jack a dull boy. But 
too much play also makes Jack a failure, and it is just 
that against which practically everyone must guard. 

Of course many T men think they never play. Many 
sincerely believe they work all the time, but in that some 
of them must be deceiving themselves. Everyone requires 
frequent checking up. Everyone needs to ask himself 
many intimate personal questions. If he will do that he 
will be the best judge whether Nichevo, Manana or Let's 
Go hits his own case. 

Digitized by 



This Has Nothing To Do With HNHEK) 

This photograph of a Hudson beating a tramcar (that's what they say abroad) was taken in 
Sweden even though the postage stamp that brought it to us was stuck on in Norway. It's 
just to show you the good roads they have and that Hudsons are running ahead in every part of 
the world. 

The Automobile Is on the Road Again 

Welcome to the automobile. Its 
return is indicative that the long 
Winter is over — that folks may get 
out of doors once more. 

But the automobilist should 
START the season right. He should 

Patience, decision, self-control, con- 
sideration of the rights of others are 
virtues the automobilist should prac- 

Conservation is the watchword 
these days. It applies to the pas- 
senger car like everything else. BE 

CAREFUL of your car and the lives 
and property of others. There should 
be a marked decrease in the number 
of accidents. A little speed should 
be sacrificed to a measure of safety. 

The man at the wheel owes a duty 
to himself and those in his car, but 
much more of a duty to those whom 
he passes upon the road. 

A good start now will do much 
toward making driving more pleasur- 
able this Summer. 

Let each driver do his part. — 
Chicago American. 

Courtesy First — Then Per- 
formance Made His Drive- 
away a Pleasure 

There are two things that will always stand 
out in the memory of H. V. Winges who 
recently came to the factory from Columbia, 
S. C, to take delivery of a new car. 

The first is the record made by his Hudson. 
He left Detroit Saturday night at one o'clock, 
the 31st of March, and arrived in Columbia, 
S. C. at 1 :30 P. M. on the 4th of April. The 
distance was something over 1200 miles. He 
averaged slightly over 15 miles per gallon of 
gasoline and used only five quarts of lubri- 
cating oil. The new Hudson came through 
without the necessity of any attention what- 
ever, not a puncture or a single scratch on 
the body. 

In writing of the occurrence to the factory 
James M. Black, the Hudson distributor, tells 
us how much Mr. Winges appreciated the 
courtesy shown him. "It may be gratifying 
to you to know," he writes, "that he saw a 
very marked difference in the treatment 
accorded him by the two concerns from whom 
he purchased cars. He stated that he was 
met at the door by a gentleman, and that he 
associated with gentlemen all the time he 
was at the Hudson factory. These little 
courtesies, together with the performance of 
his Hudson, will always be remembered." 

Hudson Stands Sixth in the 
Philippine Islands 

With 214 cars registered the Hudson is now 
sixth in importance in the Philippine Islands. 
The cars and the number registered since 
1913 are shown in the following table: 

Feb. Feb. Feb. June Dec. Feb. 

15 5 24 30 10 15 

1913 1914 1915 1915 19151918 

Dodge Brothers 6 48 574 

Hupmobilc 109 268 421 488 521 565 

Overland 66 107 192 228 283 523 

Ford 80 133 212 247 301 487 

Buick 90 136 188 215 239 421 

Hudson 69 84 114 121 129 214 

White (Cars and 

Trucks) 31 71 101 108 118 206 

Studebaker 5 48 74 97 108 168 

Maxwell 33 157 

Brasier 95 106 120 120 121 72 

Renault 51 73 86 87 91 62 

Cadillac 20 36 43 53 61 58 

Chalmers 51 81 89 89 89 51 

Reo 33 49 61 71 73 49 

Maybe a Limousine 

VkuU y futff (ftuAiX u&i^t 

7 I 

You can't tell these days where the bank roll is 
fattest. The woman who wrote this letter 
may have inherited an oil well, or sold a 
train load of Texas cattle. It is a sample of 
hundreds of similar requests, and many con- 
ceal future buyers. 

Two Speedy Messengers — the Pigeon and the Hudson 

When you drive out in the country a distance of 100 miles to relaase carrier pigeons as Sergeant 
Erbs, of the U. S. Marine Corps, did, you are just as sure of getting back, quickly and without 
trouble, if your car is a Hudson as you are of finding the pigeons there when you return. And 
if the pigeons are not experts at the game you might beat them back. 

Digitized by 



It's A Mistake 

To Try and Size Up the 
Customer In These Days 

"Sizing Up the Customer" is the title of 
an interesting story written for Collier* a by 
William Maxwell, a vice-president of the 
Thomas A. Edison Co. Inc. Just at this 
time when so much new wealth has been 
let loose in the land it is a good thing for 
the automobile salesman to know his cus- 
tomers. The following incident taken from 
Mr. Maxwell's article has plenty of food for 

The point Mr. Maxwell makes is that a lot 
of us who pride ourselves on our ability to 
•'size" up a customer or a prospect, are not 
nearly as good guessers as we think we are. 
He tells about a Swede, the owner of ten 
sections of land in Texas, who shipped ten 
car loads of steers to Chicago. After he had 
disposed of the cattle at the "Yards" he 
decided to go down town and buy a few things 
before returning home. 

Clad in his cheap blue overalls and a 
hickory shirt, and strong with the odor of his 
unwashed body and the pungent smell of the 
cattle, he made his way to one of the wholesale 
hardware houses. A salesman "sized" him 
up. "What do you want, old man?" he 
asked patronizingly. "I tank I take a little 
bob wire," was the rancher's answer. 

"How much do you want, Ole?" 

"Veil, I tank I yust fence everything with 
tree wires. I got ten sections. That make 
forty mile to fence, and tree time forty make 
hundred twenty. I ain't yust know how 
many spools of wire that make, but I know I 
want hundred twenty miles of wire." It was 
only after the cattleman had produced Clay, 
Robinson & Company's check for ten car- 
load of steers that the salesman who had 
"sized" him up was convinced he was not 
talking to a crazy person. It cured him 
forever of the "sizing-up" habit. 

Mr. Maxwell mentions several similar 
experiences indicating that many prospects 
who look dead are in reality very much alive. 
"I am interested in three business enter- 
prises," Mr. Maxwell says, "and I am con- 
vinced that their aggregate business could be 
increased 50% if the salesmen could only be 
convinced that they can't size up a customer." 

Many a good lead has been allowed to go 
to waste because some salesman, noticing that 
the inquiry is on plain paper, "sizes" it up as 
a "curiosity seeker" or a "piker." Many a 
good account has been left untouched because 
the salesman decided from the appearance 
of the store window that the merchant inside 
was a "dead one." 

The supreme test of salesmanship is the 
ability to "turn dead ones into live ones." 
And there is a lot of solid satisfaction in 
knowing you can do it. 

Wealthiest Filipino Buys His 
Seventh Super-Six 

At the recent Motor Industry Exposition 
held in Manila in February, a four-passenger 
Super-Six Phaeton was sold almost immedi- 
ately after the Exposition opened to Antonio 
R. Roxas, perhaps the wealthiest Filipino in 
the islands. Mr. Roxas, aside from being a 
leading capitalist, is the sole proprietor of the 
largest land estate in the Philippines. This 
year his sugar crop alone was in excess of 
25,000 tons. 

The Hudson sold to him was his seventh 
Hudson Super-Six, and his third speedster. 

Six Little Automobiles Stood In a Row 

Four were Hudson* and the other two would have been if the photographer had been working 
for Hudson. There was really no excuse for this because the Fujiya Automobile Garage, Ltd., 
has 22 Hudsons in its garage which is quite a record for far off Japan. 


| Oh! James, Bring Around the Touring Limousine ( 
| and Don't Forget to Put in the Nitro-Glycerine ( 

TlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllMIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII lllllll[lll!|lllllllllllll|lltllllllllll!inilllllll!lllllllllllllllllllllllllllll!llllllll!lllll!IIIIIMIIIIIIIIIIIIIMIII|llllllll|ll|l|? 

No, gentle reader, this is not an account 
of any exploits of a Gentleman Raffles, for if 
Hudson cars are used in any such nefarious 
business the owners don't trouble themselves 
to acquaint us with the fact. 

It is, however, the story of an interesting 
sale made by Lloyd Weaver, of Wichita Falls, 
Texas, sent to The Triangle because of an 
account referring to a sale of a touring 
limousine to a ranchman made by Bill Stein- 
hardt printed last week. 

Weaver informs us that he has sold a 
Super-Six of the same model to C. W. Snyder, 
an oil man, who takes his "rough necks" and 
oil drillers out to the fields night and morning 
in his touring limousine. 

That was all Lloyd Weaver told us about 
himself. But, when a man can persuade a 
buyer that the touring limousine is the correct 
equipage for oil drillers, he must be some sales- 

man. Tucked away in the archives we found 
this further information on the "livest" 
dealer in Wichita Falls, Texas. 

With only three counties in their territory, 
the Lloyd Weaver Automobile Company, of 
which Weaver is the Manager, have disposed 
of over 80 Super-Sixes in the past two seasons. 
Since last January, and up to the second week 
of April, fifteen Hudsons have been sold. 
In this number were several Sedans, two 
Runabout Landaus and the Touring Limou- 

The sales force consists of Weaver and two 
other salesmen. The city has a population 
of about 8,000, including colored. There are 
65 Super-Sixes in the city proper, which 
number is considerably more than the total 
of all automobiles selling at the price of 

Weaver has demonstrated that you can 
get off Fifth Avenue and sell closed cars. 

Messrs. Connock and Wilkins of Connock's Motor Garage, visit the Transvaal 
Auto Club, of Johannesburg, South Africa, in their Super-Six. 

Digitized by 



Homely Happenings 
in the Hudson Family 

What do you get for a used Sedan? E. V. 
Stratton, of Albany, recently sold one of 
the earliest Super-Six sedans for $1700. 

Only one year and a half in the automobile 
business and A. S. Levinsohn, president 
and general manager of the Sutton Sales Co., 
Inc., of Saginaw, Mich., had the honor of 
being elected treasurer of the Saginaw Auto- 
mobile Dealers' Association at their annual 
meeting recently. 

Half interest in the Oakland business of the 
H. O. Harrison Co., of San Francisco, has 
been taken by H. B. Rector, a well known 
automobile dealer in California. The Oak- 
land branch has been in operation for eight 
years, and today it is one of the largest con- 
cerns of its kind in the city. 

Twice in the same place Patterson of 
Stockton, Cal., gets two mentions in the 
column this week. This time because he set 
his clocks one hour ahead just a week before 
the rest of Stockton did it. In this way the 
Hudson organization was acquainted with the 
new order of things and they had the jump 
on the rest of the dealers by a full week. 

Hudson* are called on in every line of 
endeavor. The latest is the utilizing of a 
Super-Six by the Stockton, Cal., Chamber of 
Commerce, to make a flying trip to twenty 
different cities in the state, to acquaint them 
with the Christian Endeavor Convention that 
is to be held in Patterson's town in July. 
Over 2,000 miles will be covered by the flying 

Two more Hudson dealers come to the front 
with the records they have made in selling 
used Hudsons. Merle Warren, of Newton, 
Kansas, allowed $1200 recently for the first 
Super-Six sold in Newton two years ago, then 
he repainted it and sold it for $1475, which 
was more than its original cost. In White- 
field, N. H., the Stoughton Garage sells 
Hudsons. Last Fall they sold a 1916 Super- 
Six for $1400 cash, at a time when the owner 
of it could not have the use of it for at least 
five months. 

Never let an owner wait a minute for a part. 
That is the City Point Motor Co.'s idea 
of what constitutes the basis for proper 
service. Their success in Petersburg, Va., 
they attribute to these three things: "First 
a good car. Second an ample supply of repair 
parts. Last but not least a courteous gentle- 
man in charge of our Service Shop who has 
the interest of every Hudson owner foremost 
in his mind at all times. Such methods have 
taught the owner of a Super-Six in Peters- 
burg and vicinity what 'service' really means 
to the owner of an automobile." 

There doesn't seem to be any stopping a 
Hudson. Take for instance the oldest 
Super-Six in El Paso, Texas. The other night 
there came a report that Mexican bandits 
were raiding a ranch nearly 200 miles south- 
east of El Paso, and so after them went the 
Hudson carrying police officials. The roads 
were bad, very bad. In one place for a 
stretch of five miles the sand was so deep that 
the posse were told they could not get 
through, that other cars had stalled. But 
the Hudson did get through and on record 
time, averaging 15 miles to the gallon and 
with the motor showing no signs of boiling. 

New Bird's-Eye Views Ready 

The advertising department will mail upon 
request to any Hudson dealer a bird's-eye 
view of the factory and office building showing 
all the recent additions. The reproduction 
is on heavy stock and is suitable for framing 
and hanging in any dealer's or distributor's 

Geyler Sells $22,000 Worth of Cars at 
Chicago's Greatest Exchanged Car Show 

The Main Aiele at the Coliseum Exchanged Car Show 

The second used car show, they 
called it the exchanged car show this 
year, was a highly successful affair for 
Chicago automobile dealers. Held in 
the Coliseum the first week in April 
it was a record breaker from all stand- 
points. The Louis Geyler Company, 
Hudson distributors, exhibited only 
used Hudsons and did a $22,000 

There were six slick and span 
Hudsons in Geyler's exhibit at all 
times, all vouched for. The vouching 
for the condition of cars on display 
was one of the features of the show. 
Every car offered for sale was first 
examined by a competent technical 
committee, and thus every prospective 
purchaser knew just what to expect 
in his car. 

The manufacturer first filled in a 
white tag before the car left his place 
of business. This tag showed the 
make, style, model, engine number, 
horsepower, color, the original list 

price and the lowest price at which it 
would be sold. In addition all other 
details such as tires, curtains, top, etc., 
were listed. Then the car went to the 
inspection field and there was carefully 
checked over. If it did not live up 
to its description then it was returned 
to the dealer. 

If the lowest price placed on the 
car by the dealer was not believed to 
be within reason then the committee 
appraised the car and gave the dealer 
an opportunity to show it at that 
price or have it ruled out of the show. 
When the car was put on the floor the 
cards giving the detail by the dealer 
were removed, and the official green 
tag of the Chicago Automobile Trade 
Association put on to stay until the 
car was sold. 

There was no chance to substitute 
cars or juggle the prices. The cars 
were sold for what they were marked 
and no dealer could complain of un- 
fairness or advantages of another. 

The Geyler Exhibit That Sold $22,000 Worth of Ueed Can 

Digitized by 






How Conditions Change! 

kOME automobile buyers used to insist that they 
be present when the car they were to get was un- 
loaded from the freight car. 

Others would not accept delivery of a car they knew 
the dealer to have had in stock for more than a few weeks. 

Motorists then wanted brand new cars. They 
wanted to be the first to drive the car they had bought 
after it had left the factory. 

That condition has changed. It has been a big and 
radical change and one that no one would have believed 
possible even as recently as last fall. 

The fact is, the buying public seems to be more keenly 
appreciative of the altered situation than some dealers 
and their salesmen seem to be. Of course, in the matter 
of deliveries the dealers realize as well as anyone else 
that conditions make it necessary for a large percentage 
of the cars that they are to sell this year must be taken 
from the factory under their own power. They also 
understand the forces that are at work to curtail produc- 
tion. They know that not as many cars are being built 
as were planned. They know that there is a shortage 
of labor and some shortage of materials that is limiting 
the production of cars despite other influences that are 
curtailing the output. They know that all manu- 
facturers have had to substitute new plans to get out 
their cars just as they have had to substitute new ways 
to overcome the freight situation. 

But have we changed our attitude along with all the 
changes that have taken place? 

These are times when no one can depend upon the 
methods that were once effective in the conduct of any 

Everyone is naturally slow at making changes in his 
customary habits. It is difficult for the manager of a 
business that had been brought up to such a standard of 
efficiency that calls for little of his personal activity in 
its detail operation, to readjust himself to the demands 
of the times which now require him to do tasks at which 
he has grown stale and rusty. 

The salesman who through several years has devel- 
oped a strong following of customers upon whom he 
could rely for the major portion of his trade this season 
finds he must form new attachments. Heretofore we 
have always depended upon a considerable proportion 
of sales to be made to old customers. Our old customers 
furnished the names of prospects that took care of new 
sales. But this year the old customers are not the large 
buyers that they have been in the past. Old acquaint- 
ances don't count for as much as they have in the past. 
But the reputation of the firm does count for a great deal. 

The people who are buying cars in largest numbers this 
year are those who in the main have not received much 
attention from the motor car fraternity. They are 
people who do not as a rule live on the boulevards. 
Their names have not counted for much in the social 
register. They do not belong to the country club. 
They are not now concerned about the income taxes 
because their incomes were not large last year and they 
have little to pay. But this year they are getting a share 
of the great distribution of wealth that war is responsible 
for and they are realizing their long entertained desire 
to own a motor car. 

The reputation that cars and dealers made in the 
conduct of their business in the past is understood by 
those people even if the people themselves are unknown 
to the dealer and his salesmen. 

Today those people are turning to such institutions 
in confidence. It is important that the dealers and 
salesmen adjust themselves to the new type of trade they 
are to get. 

They must learn to make their business appeal to 
their new clientele. The appeal that was made to the 
trade through one's club or social activity counts for 
nothing with this new lot of buyers. Honesty and 
integrity established in the past and an understanding 
of the wants and attitude of the new buyer count for a 
great deal. 

A few years ago, great interest was manifested in the 
farmer buyer. Up to that time only the wealthy city 
man was considered as a likely motor car prospect. The 
questions about automobiles asked by farmers were 
even considered as unworthy of civil attention by 
some men then in the automobile business. You 
remember the stories about the countrymen who after 
being neglected by the smart city salesmen, planked 
down cash for the most expensive car on the floor. Well 
today it is not alone the farmer who is the motor car 
buyer. Nor is the city man whose name appears at the 
head of some prominent business the only one to whom 
we must confine our attention. 

The smartest closed car in the line will probably go 
to a man whose name we have never heard before. He 
has made up his mind to have a car of a certain type. 
It is a desire he will satisfy before he changes his place of 
residence to a more exclusive quarter or before he 
becomes interested in joining the prominent club. He 
probably is the foreman of a factory. Perhaps he is a 
contractor or a small merchant. Very likely he speaks 
very poor English. 

The salesman who adjusts himself to this new condi- 
tion will be the one who will do himself and his firm the 
most good this year. 

Digitized by 



Again Spokane's Indomitable Sheriff 
Gives Hudson Front Page Publicity 

THE Hudson Super-Six has had a pretty consistent record in Spokane, 
Wash., for getting front page publicity. It all happened in the first 
place because Sheriff Reid tried to get his county commissioners to buy 
him a Hudson. They gave him another car, however, and he complained 
that the bootleggers and other law-breakers could drive right away from him — 
and he still wanted a Hudson. 

Recently he had to rent a Hudson to catch the liquor smugglers, and now 
again in the marked story on the front page of The Spokesman Review we 
read how he chased a well-known building contractor of Spokane in a Hudson 
and caught him with three hundred pints of whiskey in his possession. The 
Super-Six that the Sheriff used in this instance, however, was Harry Twitchell's 
demonstrator. Twitchell is the manager for The John Doran Company, 
distributor at Spokane. 

Dealers in prohibition states are advised to show this to your sheriffs. 


Are You Hitting On All Six ? 
Some Salesmen, Like An Engine, 
Need Overhauling Occasionally ! 

~ n i J 1 1 1 ri r r i , i m ' n ' ii ! r f ■ u j i ii m m i m i • ( r ' m i r m : 1 1 m : n 1 1 1 1 h m . ; i n i j m ; • j ; i i m m ' n m i i m ■ m j i i i > h , r i j m ! ! : : f ; m m m ; m m m i m m m i ; ■ n n i : i i i ! n ! i r i i : m m ' n m : ] ^ ■ i m j f ■ i i m ' n ! i m ; ! i u ; - m u ■ i » n m t ' n m run 1 1 . n 1 1 "r^ 

| Homely Happenings 
| in the Hudson Family 

The first Hudson owner in Columbus, Ohio, 
F. R. Vance, has just bought a new model 
"M." He started with a "20" roadster, one 
of the first hundred cars built. 

They call him "Super-Six Jeff." His real 
name is Jefferson Walbridge and he sells 
Hudsons in Whittier, Cal. When he isn't 
selling Super-Sixes he is helping John D. 
locate new oil fields, and he has several 
gushers to his credit. 

Eighty per cent of all the cars exhibited at 
the first used car show ever held in St. 
Louis were sold, writes R. C. Frampton, 
manager of the Hudson-Phillips Motor Car 
Co. and chairman of the show. It was so 
wonderful a showing that Frampton was 
elected one of the six directors of the St. Louis 
Automobile Dealers' and Manufacturers' 

There is great interest among automobile 
dealers in Syndey, Australia, each year as to 
what make of car the new state governor will 
drive. This year Dalgety & Co. sold Sir 
Walter Davidson a Super-Six. The car was 
equipped with over-size tires, all fittings and 
the radiator casing were nickel-plated. In 
the procession that followed the swearing-in 
ceremony at the government house grounds 
there were seven Super-Sixes in line, while 
there were not more than two of any other 

Ole, he bane drive the Super-Six — Forty-one 
per cent of all automobiles registered in 
Minnesota are owned in communities having 
a population of less than 1,000, and less than 
30 per cent in cities of 10,000 or more popula- 
tion. More than half of the cars in the state 
are owned in villages or communities having 
2,000 or fewer residents. Of the 39,086 cars 
sold in the state during 1917, farmers and 
residents of villages having no more than 
2,000 population bought 19,301, or very 
nearly one-half, while 14,940 were purchased 
in communities of fewer than 1,000 persons. 

There is a certain doctor in Portland, Ore., 
who recently bought a new model Super- 
Six. He had a reputation for never letting 
anyone pass him on the road. The absence 
of the whirring sound that was noticeable in 
some former Hudsons gave the doctor a bad 
few minutes recently when he went to pass 
another make of car. "Why, darn him," 
said the doctor when he brought the machine 
to the C. L. Boss Automobile garage the nex* 
day to have its larynx diagnosed, "he didn't 
know it was a Hudson behind him and he had 
the nerve to think I couldn't pass him. He 
gave me a pretty good run for my money for 
half a mile or so, but believe me, when we 
came to a hill he found out his name was mud. 
I almost had an accident, too, while turning a 
corner too suddenly. It frightened my wife 
badly. I want that motor fixed so she sings 

Seven Used Cars in One 

Day Sold in Minneapolis 

Seven used cars were sold in one day last 
week at Minneapolis by the Twin City Motor 
Car Company. The Used Car Department 
of this distributor has made a fine showing, 
36 used cars having been sold in the city of 
Minneapolis since January 1st, a net profit 
of $800. 

General business conditions in the Minne- 
apolis territory show a great improvement in 
the number of increased sales and the anxiety 
of dealers to close contracts. 

Digitized by 



By Super-Six to 
Greenwood, Miss. 

Jackson Highway near Frankfort, Ky. 

Like some prospects — "On the Fence" 

In Tennessee on the Dixie Highway 

By way of comparison in Mississippi 

At the end of the driveaway. The arrival 
in Greenwood, Mississippi — 1345 miles 
from the Hudson factory. The three 
Hudsons were taken overland by the 
Delta Automobile Company, Hudson 
dealers at Greenwood. They arrived 
in Greenwood in record time without 
any trouble whatsoever. 

There Is 

Gasoline ! 

These Two Authoritative Statements Will 
Interest Every Hudson Dealer 

Billions of Barrels of ^^ 
Oil Locked Up In Rocks a motor 

car will fail to rejoice," says Guy Elliott 
Mitchell, writing in a recent issue of The 
National Geographic Magazine, "that the 
United States Geological Survey is pointing 
the way to supplies of gasoline which can 
meet any demand that even his children's 
children for generations to come may make 
of them. The horseless vehicle's threatened 
dethronement has been definitely averted, and 
the uninviting prospect of a motorless age 
has ceased to be a ghost stalking in the vista 
of the future. 

"Is the United States facing a gasoline 
famine? Shall we be required to forego auto- 
mobiling except to meet the stern necessities 
of war and of utilitarian traffic? Are our 
petroleum fields showing signs of exhaustion? 
These are questions asked by the writer, 
and here are his answers: — 

"The output of petroleum has not yet 
begun to diminish; statistics show that it is 
still increasing; yet the downward trend of 
production from the present oil fields is 
plainly in sight. 

"The war has made a sudden and enor- 
mously increasing demand on the oil fields 
of America, and though the industry has 
never been so feverishly active as it is now 
and the output never so large, the truth is 
that the demand has not been entirely met. 
And during the next year and as long as the 
war lasts the demand will be ever increasing, 
ever more pressing. 

"Many of the host of larger vessels that we 
are now building will be equipped with oil- 
burning furnaces, and the vast swarm of air- 
planes that we are building, as well as the 
thousands of war automobiles and trucks that 
we are turning out, will consume an enormous 
quantity of gasoline. Yet no great new oil 
regions comparable with the mid-continent 
or California fields are being discovered, and 
it is questionable whether any will be, for our 
oil geologists have pretty thoroughly combed 
the accessible oil areas. What, then, is the 

"It is just at this juncture that we have 
made a discovery that has disclosed what is 
undoubtedly one of our greatest mineral 
resources — one that should supply the needs 
of the war, and that for generations to come 
will enable the United States to maintain its 
supremacy over the rest of the world as a pro- 
ducer of crude oil and gasoline and inci- 
dentally of ammonia as a highly valuable 
by-product. We have discovered that we 
possess mountain ranges of rock that will 
yield billions of barrels of oil. 

"For many years travelers going west 
through the Grand River Valley of Colorado 
and into the great Uinta Basin of eastern 
Utah have looked from the windows of their 
Pullman cars on the far-stretching miles and 
miles of the Book Cliff Mountains, little 
realizing that in these and adjoining moun- 
tains, plainly exposed to view, lay the greatest 
oil reservoir in the country — the oil shales of 
Colorado, Utah, Wyoming, and Nevada. 

"The potential value of this immense oil 
resource of America is almost beyond com- 
prehension. Enough oil is held in these 
natural reservoirs to fill many times over 

every tank, cask, barrel, can, and other con- 
tainer of every kind in the world. 

"The production of oil in this country, 
instead of decreasing, will continue to grow; 
it will even, because of the shale resource, 
greatly increase its present immense output of 
340,000,000 barrels a year and will keep pace 
with the enormously increasing demand. No 
one may be bold enough to fortell what 
tremendous figure of production may be 
reached within the next ten years. 

"With this discovery all the oil produced 
in the whole world in the entire history of the 
industry is only a drop in the bucket in com- 
parison with the supply the shale rocks offer 

"Motor Fuel Increasing Washington 
Says Fuel Director no shortage 

of petroleum for our immediate needs, accord- 
ing to Mark L. Requa, director of the oil 
division of the U. S. Fuel Administration. 
The lack is one entirely of transportation. 
Gasoline must be produced as a by-product in 
the manufacture of fuel oil used in the navy, 
in merchant ships and in industrial plants, and 
the gasoline must be disposed of. Crude oil 
containing the lighter, volatile oils, such as 
gasoline, is dangerous for fuel purposes until 
the gasoline is removed. 

"Obviously, unless this gasoline is sold and 
consumed, the cost of fuel oil will increase. 
There is, therefore, no intention on the part 
of the Fuel Administration to shut off or limit 
the supply of gasoline for use in motor 

"There has been considerable discussion as 
to cutting off the supply of gasoline to pas- 
senger vehicles, following the precedent set 
in England," said Mr. Requa, "but the con- 
ditions are entirely dissimilar for the reason 
that England produces no oil and has to rely 
entirely upon exports overseas. The United 
States, on the contrary, not only produces the 
oil for its own consumption, but large surplus 
quantities for export. 

"It has been demonstrated recently that it 
is impossible to take oil for any specific pur- 
pose without exerting a detrimental influence 
on some other branch of the industry. The 
problem of what is least essential is an ex- 
tremely difficult one to determine, and I am 
somewhat of the opinion that the non- 
essential industry does not exist. 

"It is quite obvious that the oil facilities of 
the United States must be used in such a way 
as to produce the maximum benefit viewed 
from a national standpoint to meet the exist- 
ing crisis. 

"The priority list was established for the 
reason that it is impossible, because of trans- 
portation shortage, to supply all consumers. 
When the supply is sufficient, the priority list 
automatically ceases to operate. When a 
shortage does exist, Class 12 receives no oil 
until all lower numbered classes are supplied. 

"Total stocks in the United States approxi- 
mate 160,000,000 barrels as of January 1. 
Last year's production approximated 320,- 
000,000, and there was a draft on stock of 
about 20,000,000. There is ample oil terri- 
tory available in various parts of the United 
States. It is only a question of drilling to 
secure it." 

Digitized by 



Only T 

for the 


WiU Be Eligible 
reat Idea Contest 

Send in the name of the man 
in your organization right away 

r % is only by the interchanging of ideas that we can get 
the benefits from the experiences of others. There is 
probably not a Hudson dealer organization that at some 
time or other has not discovered a new plan for interesting 
a prospect and making a sale that could not be used to 
advantage by another dealer. 

The Triangle is about to inaugurate a contest for the 
purpose of collecting these ideas. In order to co-ordinate 
them it is desirable that every distributor and dealer or- 
ganization, no matter how large or small, appoint an 
official staff reporter for The Triangle. He is to be 
the clearing house in each organization, the news gatherer 
in his community. 

We want to start the muster roll of Triangle Staff 
Reporters at once. Several names have been sent in 
already, and there are many contributors each week who 
have merely to signify their desire, and proper credentials 
will be sent them. 

Within a short time The Triangle will have lapel 
buttons ready to mail out to all staff reporters. Just 
how the stories and sales suggestions are to be classed 
will be told in a later issue. Cash prizes will be given. 
The awards will be divided into classes. Every reporter 
will have an opportunity to work for a first prize, no 
matter what the size of the sales force he represents. 

It is hoped that this preliminary announcement will 
bring in sufficient number of names so that within the 
next two weeks we can publish a list of the official staff 
reporters of The Triangle. 

The interest in the little article recently published 
in The Triangle, announcing the formation of the Order 
of Triangle Staff Reporters prompted John McClelland, 
of the McClelland-Gentry Motor Company, of Oklahoma 
City, to send in the following notice: — 

I hereby confirm the appointment of Marshall 
Scott f as official reporter for McClelland- 
Gentiy Motor Co« f on the staff of the "Triangle. " 

Those who haven't been regular contributors are urged 
to commence now collecting interesting stories and sales 
suggestions, so that when full rules and regulations of the 
prize contest come out in next week's issue you will have 
some material to send in. 

Address all communications regarding this contest to 
the Editor of The Hudson Triangle. 

Lets Prospects Drive 
Cars from Factory to 
Get Them Interested 

WENDELL EICH, of Carthage, Ohio, 
is a Hudson dealer who does not 
overlook an opportunity. For some 
time past, in fact, since the Super-Six was 
first announced, Mr. Eich has been using 
a novel method to make sales. He gets a 
prospect right to the point of buying, then 
he brings him to the factory and lets the 
prospect drive the car home. Once he gets 
behind the wheel there is small likelihood of 
his not taking the car. 

It has happened many times this year. 
Already Mr. Eich has made four driveaways, 
with a total of fifteen cars. The distance 
from the factory is 265 miles. The last time 
one prospect drove a four-passenger phaeton. 
The morning after they returned Mr. Eich 
phoned to him to bring the car over so that 
he could wash it. The prospect said that he 
would do it himself because he was afraid if 
it ever got into Mr. Eich's hands he would 
change cars on him, and he was so pleased 
with the car he wanted to keep it. 

How Dallas Uses Triangle Stories 

TURNING stories in 
The Triangle into 
sales-helps is a regu- 
lar pastime with Charles 
H. Potter, sales manager 
of the Rose Motor Com- 
pany of Dallas, Texas, 
and this is how he does it. 
Whenever a story ap- 
pears that he knows will 
be good to tell some pros- 
pect he clips it out and 
pastes it on a 3 x 5 card 
and files it under the 
proper heading. Take 
the little story that ap- 
peared in a recent issue 
concerning the number of 
Hudsons that climbed 
Pike's Peak last year. That immediately 
went under the heading of "Hill Climbs," and 
jotted down beside it at the left a notation to 
look in The Triangle of August, 1916, for a 
story on the famous hill climb made by a 
Hudson special. 

With these two stories and others that he 
has clipped, Mr. Potter is pretty well armed 

H^l Climbs 


01=" l"\ «-*- OS • •* 

ok Vcrk* 

HiH CJbrv%V* »"•* 

Forty -Four Hudsons Climbed 
Pike's Peak Last Summer 

It is considered quite some little sttint to 
drive to the top of Pike's Peak. Once not 
long ago a Hudson special made the trip in 
such short time that twenty other famous 
contenders had to bite the dust and so Hudson 
won and still holds the Pike's Peak hill climb. 
This last year, forty-four Hudson Super- 
Sixes anxious to emulate the deed of their 
famous progenitor followed the hair-pin 
curves and break-neck slopes up to the top 
of the mountain dubbed Pike's Peak by 
Zebulon Montgomery Pike. And, according 
to the statistics furnished by the association 
that keeps a record of these things, probably 
more Hudsons made the trip, but 44 did turn 
, in cards for membership in the Pike's Peak 
Summit Motor Club and received official 
recognition for hnving made the tnp. 

with ammunition for the prospect who ques- 
tions the ability of the Hudson to climb hills. 

Now he is going to collect all the names of 
notables who own Hudsons and have them 
printed on cards for the salesmen. "There 
is nothing like the printed word," says this 
Texas sales manager, "to make the record 
sound more authentic to the prospect." 

Digitized by 






Pressure Of Other Departments 
Weakens Sales Efforts 

Dealers Who Look After Details, Formerly Attended to by Men Now in Draft, 

Find it is Affecting Their Sales and the Attitude of Banks with 

Reference to Loans — A Vital Danger. 

the stars increase on the dealer's 
Service Flag there is a growing de- 
nand upon the dealer to devote 
nore and more time to duties which 
ie heretofore delegated to others. 

When mechanics began to leave 
t was recognized that the service 
problem would be a difficult one. 
But who at that time thought that the loss of 
men in the office and in the mechanical depart- 
ment would have a large influence in cutting 
down the sales efficiency? And still stranger and 
farther from the thought was the influence all 
this is now having upon the bankers' attitude in 
loaning money with which to buy new cars. 

Distributors must now give the subject their 
thought and assistance. Dealers themselves are 
called upon to reorganize their duties, for if they 
have not realized that the loss of men in minor 
departments is also diminishing the value and 
effectiveness of their work, they soon will meet 
up with a situation much more difficult to solve 
than it now is. 

Outside of the larger centers, the automobile 
dealers are also garage operators, and with them 
the situation is even more complicated than with 
those who have a more compact business. 

In a majority of the organizations the proprie- 
tor has always been the star salesman. No mat- 
ter how many salesmen he has had, his direct in- 
fluence has always counted for a majority of the 
orders taken. Even if he did not personally in- 
terview every buyer, he nevertheless was of great 
and stimulating aid to his salesmen in their get- 
ting the orders. 

Today his influence is being expended in other 
directions. He must now give his ability to the 
management of the indirect and non-productive 

If work is not coming out of the service depart- 
ment as smoothly as it should, he must give it his 
personal attention. Owners are taking more of 

his time in matters concerning service. He has 
not the time to spend away from his business in 
finding prospective buyers and in interviewing 
possible purchasers. 

The details of the business are taking so much 
of his time that he is apt to get out of touch with 
the true market conditions. It is a dangerous 
situation. Whatever other activities there may 
be about an automobile agency the most import- 
ant of all is the sale of cars. When that stops all 
other departments ultimately feel the result. The 
dynamo of the business must be back of the sales. 
When the driving power of the institution is di- 
rected into other channels it is at a loss to the 
business as a whole. 

Perhaps the dealer does not realize this. He 
may not understand the feeling of his banker 
^hen he is refused the loan he needs to take up 
the draft on a shipment of new cars. Perhaps 
there is a doubt in the banker's mind that the 
dealer no longer possesses his old time ability to 
make sales. He sees how much of the dealer's 
time is now taken in directing the detail affairs 
of his business that do not immediately cash into 
sales. The thing in which a banker is concerned, 
when he advances money for the purchase of new 
cars, is not so much what those cars are worth as 
security, as how soon will they be sold. He wants 
the loan returned and that can only be done 
through liquidation of merchandize. 

It is, of course, a difficult problem, but it is 
one that must be quickly solved for the future 
prosperity of the business. 

The dealer must appreciate the value of his 
influence to his sales department and then refuse 
to fritter away his valuable time upon less im- 
portant duties. He will have to delegate his non- 
productive departments to persons who are not 
quite up to his desired standard of ability. He 
must expect mistakes and complaints, but it is 
better that they come from such departments 
than that the sales fall off. 

Digitized by 



Thrills! Thrills! Thrills! 

"X DON'T want to put over the impres- 
I sion that I am an ardent admirer of the 
man who occupies his time on Sunday 
afternoons sitting on the front porch with 
his knitting, nor do I care much for love 
novels, candy fudge and fancy salad con- 
cocting, croquet, china painting or any of 
the thousand other sports in this class, as a 
means of recreation or exercise, but I do 
say that when a man without several months 
of military training is invited for a spin 
over the mountain roads of Tuolumne and 
Calaveras counties by A. H. Patterson of 
Stockton, Cal., in his own private Hudson 
Super-Six speed burner, he has my credit 
for good sense if he first makes "Pat" put 
up a bond that he's going purely for pleasure 
and not on a business mission where an even 
dozen men are to be interviewed before night, 
and each one attached to a different mountain 
top where he has set up his abode." Thus 
did a certain young man comment on a 
trip he recently made with Patterson. 

"We were off, Patterson, his friend and 
myself. All was rosy down the highway, 
in fact the sailing was smooth as far as 
Farmington, due to the fact, I suppose, that 
Pat has the idea that this region is more 
or less infested with speed cops. But, oh, 
boy, after we left the cross roads and the 
village blacksmith's shop — well, no one but 
the birds and myself will ever give you the 
straight of it. I went up in the air on the 

first bump and from there on I did nothing 
but aviate, coming down only at the curves 
in the road where I was always fortunate 
enough to land on the back cushion, but only 
long enough for the springs to recoil and give 
me another start for the clouds. 

" 'How many machines could make that 
last grade on the high?' Pat would throw 
back over his shoulder. 

" 'Two. This one and that gun the sauer- 
kraut brigade is shooting into Paris,' I 
would answer when next I came down. 

"Our first stop was at a copper mine 
the second stop was a ranch house which 
we made in nothing flat. A Super-Six was 
sold here and our next tarrying point was 
at a small trading station where we pur- 
chased a can of sardines which continually 
scratched my stomach as they somersaulted 
over and over on the journey. 

"I had lost all sense of direction after 
several more stops and had no idea whatever 
where we were when Pat asked the time. 
'Twenty minutes to six,' the friend answered. 
'We'll be home by six,' said Pat. 'Good 
night,' said I, and resumed my lofty flight, 
but in less time than it takes to tell, we were 
again on familiar ground coming from some- 
where out of the Sierras, and by 6:30 I was 
seated on the street car watching the motor- 
man with mild contempt, as he executed an 
imitation of the real thing." 



"Off" Days 


You can't have "off" days these 

You must be on the job every min- 
ute. Time is too precious, men are 
scarce. There is no room for the 
business "slacker." 
"■" You have got to get up a little 
earlier, stay down a little later and 
make every minute count. 

The temptation to see the ball 
game too often; to spend afternoons 
on the golf course; to let the allure- 
ments of Spring take" you into your 
old haunts must be overcome. 

Play some and play hard when you 
do, but don't let the "off" days get 
too big a hold on your war time pro- 

Remember that every day here at 
home is an "off" day compared to 
what that boy who left your organi- 
zation to go across is having. 

"Off" days won't win the war. 

W. Dean, Service Manager of the Rose Motor 
Company, were the Mayor and City Com- 
missioners, and President and Manager Ham- 
ilton Patterson, of the Dallas Submarines. 

"Ham-Pat," as he is familiarly called, was 
much at home in the Super-Six, for he is the 
owner of a Speedster. Dallas won the open- 
ing game (1-0) from Shreveport. (Dickinson 
Motors — please copy). 

Man and loti* 

Hudson Leads Parade and 
Dallas Wins Opener 

Perhaps the fact that the President and 
Manager of the Dallas Baseball Team, 1917 
Champions of the Texas League, rode in the 
Hudson Super-Six at the head of the big 
parade and rally on the day that marked the 
opening of the baseball season had something 
to do with the Dallas' victory. 

The Super-Six had the place of honor as 
Number One Car. In the car driven by R. 

IVi standing at my latke all day 
And this m what I hear it My: 
The best of you, the best of me. 
Are needed now across the tea. 
We do not hear the cannons roar. 
No aeroplane cone* sailing o'er 
Our heads, and yet from day to day 
We two are soldiers in the fray. 

"Oh. hand that guides me now. be true, 
A mighty task is mine to do. 
Tis mine to shape and cut the steeL 
With every turning of my wheel. 
Tm building for that better day 
When tyranny shall pass away. 
Speed upl Speed upl This thing 1 make 
May save a thousand lives at stake." 

I whisper to my lather "Be strong. 

We toil today to right a wrong. 

Some of us march to fife and drum. 

My music is your busy hum. 

And this the hymn you sing to me. 

Always: "My Country, Tis of Thee.** 

This very day, this very hour 

We'll serve the Flag with all our power. 

"Oh lathe of mine, across the sea 
They need the work of you and mel 
They will be fine if we be true. 
They'll hold the line, if we but do 
This task that now to us is set. 
Let's keep the faith and not forget I 
Speed up! Speed upl Across the sea 
Our soldiers wait on you and me." 

Driveaways Continue 

Hudsons Travel Overland to 
26 States in Month of April 

Treking over twenty-six states this month 
went nearly three hundred Hudson Super- 
Sixes. With the advent of better weather 
the driveaways are increasing now, and every 
day the line of departing Hudsons from the 
factory grows longer. 

New York led the driveaways with 48 
Hudsons consigned to various distributing 
points in the Empire state. Massachusetts 
was second, with over 40. Other states rep- 
resented were: 










North Carolina 


Washington, D. C. 

Rhode Island 



South Carolina 




New Hampshire 





Schwab Commandeers 

New Gomery- Schwartz 
Building for the U.S. 

director general of the Emergency 
Fleet Corporation, came to Phila- 
delphia one day last week, and after a ten- 
minute inspection commandeered nine of the 
ten floors of the big new Gomery-Schwartz 
Company Building, at Broad and Cherry 

He announced that he would transfer 
at least 2000 executives and clerks here from 
Washington at once. 

J. E. Gomery, head of the Gomery- 
Schwartz firm, met Mr. Schwab as he entered 
the salesroom. 

Ten minutes later he was gone and Mr. 
Gomery stood on the marble stairway leading 
to his office looking perplexed. He had on 
his hands an undertaking he did not have a 
few minutes before — that of vacating seven 
floors of the building without further notice. 
Two others are vacant. 

"Well, it puts us out some," he said, "but 
this is war-time and that is the way to do 

"Had you no warning until the arrival 
of the Mayor and Mr. Schwab?" he was 

"I knew nothing of their plans and had 
not heard of his intentions of coming here," 
was the Hudson distributor's answer. 

The floor space taken over amounts 
to 225,000 square feet. The building was 
completed early in the winter and the 
American International Shipbuilding Com- 
pany had the ninth and tenth floors until a 
few days ago, when they removed their offices 
to Hog Island. 

Mr. Gomery was asked if any terms or 
lease were discussed. He said nothing was 
said about compensation or about how long 
Mr. Schwab will want the building. One 
floor of the building is at present filled to 
capacity with boxes and bundles of the Red 
Cross. The new building housed a paint 
shop, stock room, machine shops, new-car 
department and the second-hand depart- 

The main floor will be retained for Hudson 

Digitized by 



Prospects Where You 
Least Expect Them 

Some Class To Being A Farmer These Days 

The Riveter 

YOU smiled when we told you of 
the coal miners going to work in 
their Hudsons. You laughed out 
loud perhaps when you read of the 
oil drillers starting out in their Tour- 
ing Limousine. "Good Press Stuff," 
you said; down in your heart you 
called it Bunk. 

That is you did unless you, too, 
were awake to the great transforma- 
tion that has been taking place these 
days; unless you had made sales in 
families where you didn't think a 
bank account existed. 

Let's take the case of the riveter. 
If you are near a shipyard you will 
be interested. 

At the yards of Federal Shipbuild- 
ing Co. at Kearney, New Jersey, riv- 
eting is done by groups of three work- 
ing in teams. The heater, who heats 
the rivets, the holder-on, who holds 
the rivet, and the riveter, who drives 
in the rivet, constitute a team. The 
group receives four cents for every 
perfect rivet put in the ship, and of 
the proceeds the heater receives 23%, 
the holder-on 32%, and the riveter 
45%. The more rivets they put in 
the ship, the more money they make. 

One team of riveters, not so long 
ago, made a record of 1015 perfect 
rivets in an eight-hour day. This is 
an average of $56 a week for the 
heater, $78 for the holder-on, and $110 
for the riveter — which is considerable 

You would consider a $110 a week 
man a prospect, wouldn't you? This 
man happens to be a riveter. He is 
just one of a large class of new work- 
ers who are making big wages these 

He isn't restricted to any one local- 
ity. Every community has its quota 
of these new prospects. Look around 
if you haven't already done so. Class- 
ify them and go after them. It will 
pay you. 

Hudson Loses Race To Stork 

An exciting twenty-mile race between a 
Hudson Super-Six and the fabled stork was 
staged recently in the Wenatchee valley and 
the stork won. 

W. O. Fraley, a well-known wheat rancher 

Remember when on state occasions you were permitted to hitch up the old surrey and drive 
to town. It had to be a funeral or some other equally momentous event to bring it out from 
the dust-covered space reserved for it. Now the modern farmer would as soon stop raising 
crops as be without his automobile. Limousines are not his favorite chariot to be sure, 
but frequently we find a man like Horace G. Goodwine of Lafayette, Ind., who is fortunate 
enough to own several farms. To visit these he keeps a Hudson limousine for that purpose. 
His car and beside it one of his full-blooded Belgian horses is shown above. Honestly when 
we see things like this we get a little homesick for the old surrey. 

of the Moses Coulee country, in the state of 
Washington started from his ranch at Co- 
lumbia River, twenty miles below Wenatchee, 
in his car, bringing Mrs. Fraley to the Dea- 
coness hospital in Wenatchee. Hovering 
about the car and pursuing it closely was the 
stork, threatening every minute to overtake 
them. The race was nip and tuck, but de- 
spite the fact that the big car made record 
speed, the bird, carrying its precious load of 
tiny humanity, overtook the car just after it 
had crossed the Columbia river bridge and 
there left with Mr. and Mrs. Fraley an eight- 
pound girl baby. 

A Few Homely Happenings 

It Made Him Homesick 

First Lieut. Marsden Brinhall, formerly 
connected with the Twin City Motor Car 
Co. of Minneapolis writing to Cy Histed 
from "Somewhere in England" tells of an 
acute attack of homesickness that followed 
his seeing signs all over England of "Hudson 
Super-Six Soap.'* 

Any Super-Six needs that much. "Arrived 
home Friday at 6 p. m.", writes E. M. 
Balcom from Nashua, N. H., "and used 
nothing but gasoline and oil. Averaged 13 
miles to the gallon for 932 miles." Balcom 
made the driveaway in practically four days, 
leaving the factory on Monday at 5 p. m. 
and reaching his New England home the 
following Friday afternoon. Not even a tire 
change or adjustment was necessary. 
It sounded sweet to our ears. The other 
day in Canada we saw some "Super-Six" 
chocolates advertised. When questioned the 
dealer said they were the fastest sellers he 
had. Nothing like hitching your wagon to a 

Tom Botterill, Hudson distributor and 
veteran of Automobile Row in Denver, 
has been made Vice-President of the National 
Automobile Dealers' Association for the 
District of Colorado. 

Did a Farmer Buy the First Super- Six? 

WE do not print such a question to 
start any discussion, for after all 
dealers are more interested in 
who will buy the next Super-Six than who 
bought the first one. It is interesting to 
read the history of the car pictured here, 
however, and for the facts regarding it we 
are indebted to the Peverill Motor Sales Co. 
of Waterloo, Iowa, who made the sale. 

Back in 1915 when there were a lot of 
rumors but no positive statements about 
the new Hudson that was soon to be an- 
nounced, Fred H. Wilcox, a farmer placed 
his order for a "Super-Six." The order 
dated Nov. 2, 1915 was probably one of the 
first written in Iowa and perhaps in the 
United States. The car was sold at the pub- 
lished price plus freight. Wilcox got it in 
due time of course, and to date the car has 
travelled over 15,000 miles and is still in its 

original coat of paint. Just to keep in line 
Mr. Wilcox added a radiator shutter to the 
"first" Super-Six. 

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An Important Announcement 

Re: Soldiers' and Sailors' Civil Relief Act 
(H.R. 6361— Approved March 8, 1918) 

Send to your congressman at Washington, D. C. 
for a copy of the above act, and read particularly 
sections 101, 103, 200 and 301. These sections may 
make it impossible for you to realize upon sales of 
automobiles (either on installment contract, open ac- 
count or note), either from purchasers, or from guar- 
antors and endorsers of paper given therefor, in cases 
where the purchasers subsequently enter military or 
naval service. Consequently your study of the act 
is advisable. 

Wealthy Hudson Owner 
Dons Overalls 7 Hours 
Daily to Study Super-Six 

How a Financial Expert 
Figures Car Demand 

m will be much interested in the 
following taken from Moody's 
Investors Service, a financial publica- 
tion that is highly regarded by the 
financial world: 

"One cannot help seeing a great normal 
demand for new automobiles, even if the 
hypothesis be accepted that the population 
of this country is fully supplied with these 
vehicles. One observes that the number 
of cars scrapped in 1917 was just about 
equal to the number built in 1914; and also 
that the number scrapped in 1916 exceeded 
the number built in 1913. Here is shown a 
general average life of three years for an 
automobile. If anything, the life is under 
rather than over three years, because of the 
big increase in the output of short lived cars. 
"However, an average life of three years 
means that 890,000 cars should be scrapped 
in 1918, 1,600,000 in 1919, and 1,900,000 in 
1920. Now even if every man, woman and 
child who could possibly afford a car already 
has one, the future demand for cars should 
be in proportion to the growth of wealth 
and population. Our wealth as measured in 
purchasing power increases not less than 
five per cent, per annum, so that just be- 
cause of this increase there should be a new 
and additional market for not less than 
245,000 cars this year, 275,000 next year, 
and 269,000 the following year. These added 
to the numbers of cars to be scrapped upon 
the above hypothesis indicates a total new 
car market of not less than 1,135,000 cars 
this year, 1,850,000 next and 2,169,000 in 
1920. In brief, the registration figures when 
analyzed indicate a big broad market for 
automobiles in all normal future times." 

The Pessimist who read the article "There 
is enough Gasoline" in last week's Tri- 
angle and then complained that while there 
were billions of barrels of oil locked up in 
rocks, the next thing was to get it out, might 
be interested in knowing that the govern- 
ment has reserved 132,000 acres of these 
same oil shale beds for future use of the Navy. 

Liberty Bond reports from various parts of 
the country tell us of one incident in a 
Hudson distributor's organization where a 
mechanic was oiled and greased and started 
homeward by his fellow employes for refusing 
to subscribe for a bond. 

Arthur Brisbane Was Right 

"You must first make a person 

— see your advertisement; 

— then read it; 

— then understand it; 

— then believe it. 

— make your advertisement 
so that the reader will look at it 
more readily than those of your 
competitors. You've got to 
make your interest; it isn't hand- 
ed to you." 

This is what Arthur Brisbane, the 
great editorial writer once said about an ad- 
vertisement. His thoughts seem to express 
exactly the thoughts we have in mind when 
a Hudson advertisement is written. It was 
demonstrated very clearly in Memphis re- 
cently when, following the appearance of a 
Hudson Runabout Landau advertisement in 
a daily paper, a woman never before classed 
as a prospect called up the Memphis Motor 
Car Co. and purchased this new attractive 
Hudson model for cash. 

This is Mrs. Gaston Saux, wife of the Man- 
ager of the famous Grunewald Hotel, New 
Orleans, in her mechanic's regalia. 

For the past four or five weeks Mrs. Saux 
has been reporting daily at the garage of 
H. A. Testard, Hudson distributor, to put in 
from six to seven hours of real work in the 
shop. The work is not of her own choosing 
either. She takes on whatever repair job 
that happens to come in. As a result, she 
knows the Super-Six thoroughly. She draws 
no pay for the work. She is studying the 
Super-Six because she loves the car. 

Her latest purchase was a new Hudson 
Runabout Landau, and it is her intention to 
fit up an ambulance on a Super-Six chassis 
and present it to Uncle Sam if he will accept 
her as the driver. 

THRIFT Stamps and Liberty 
Bonds have helped more indi- 
viduals to get on the road that 
leads to efficiency than have all the 
correspondence school courses and 
treatises ever written. 

Take the case of the man who used 
to eat his breakfast at the club. He 
found a quiet, unpretentious little eat- 
ing place just around the corner where 
he could get good, wholesome food and 
buy a couple of Thrift Stamps from 
his saving. Since this adventure he 
has been looking for other little econ- 
omies, little short cuts to greater 

No man, of course, should have 
waited for the war to have found out 

these things, but then no one should 
keep on walking on the railroad tracks 
until the train hits him. Such is 
human nature, and so it took the war 
to focus attention on what before 
looked like minor details. 

Cutting down the overhead doesn't 
mean necessarily the slashing of ex- 
penses. It's a broader term these 
days. It means finding new short cuts 
without impairing the efficiency of 
the organization. You have done 
something better in these last few 
months. You have found a new 
way. Let's hear about it. We want 
to tell the other fellow how he can 
do it. 

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Footing for Uncle Sam's 

Pack Mules 

The following editorial appears in the May 4th issue of Col- 
lier's. To anyone who has any thought that under the pressure 
of the demands in France, America is to be allowed to go 
backward, that motor cars are to be curtailed in their use 
and that the movement of good roads building is to come 
to an end, this inspiring article will prove of great cheer. 

THE war is teaching us what can be done with automobiles, and 
this whole country is going ahead to put better roads under their 
tires. If present plans are carried out, 1918 will see over 
$250,000,000 spent on our highways, a total more than 80 per cent 
above the previous high mark. Despite the war scarcity of capital, 
Texas is going to put $25,000,000 into improved roads this year, as 
compared with $5,000,000 last year. Arkansas has gone up from 
$4,000,000 to $12,000,000. In Oklahoma, Tulsa County (the center 
of the oil region) is spending $1,750,000 on weatherproof highways. 
Iowa is duplicating last year's investment of $15,000,000. Iowa can 
certainly afford it, the way the price of corn keeps soaring, and thirty 
millions of real money ought to take the slithers and sludges out of 
some of the main trails through the corn belt at least The rest of 
the country is not lagging very far behind the Middle West in this 
matter, for railway blockades and embargoes on needed freight have 
convinced most of us that transportation is not a luxury even when 
gasoline is burned to obtain it Uncle Sam has to get in and out of 
his cantonments, shipyards, training camps, arsenals, and ware- 
houses, and is putting up his share of the costs. Of course there 
are some belated brothers who cannot see the sense of such im- 
provements, as witness that odd bill introduced in the New York 
Legislature to forbid five-ton Government trucks from using certain 
State highways; but these curios only illustrate the general progress. 
Most of us know that the automobile can pull its share of the 
load in our war and are willing to give it a chance. The Kaiser is 
about the only one who really wants bad roads in our U. S. A. 

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Distributor's Wife Makes Driveaway 

The first of her sex to participate in a factory driveaway this year was Mrs. J. S. Harrington, wife of 
the Hudson distributor at Springfield Mass., who piloted a Super-Six Sedan from Cleveland to 
Springfield and averaged 14 miles per gallon. She is shown above with O. A. Mclntyre and 
J. S. Harrington. 

Business or No Business He 
Bought the Car He Wanted 

There's a magazine published in western 
Canada that has been soliciting Hudson ad- 
vertising vainly for a long time. The other 
day the publisher wrote the factory a letter 
to the effect that he had his eye on a Hudson 
and wanted to buy it and he hoped that 
Hudson would reciprocate by using some 
advertising space. He was advised not to 
let his eye waver to another car even though 
Hudson couldn't use his magazine at this 
time. Here is his answer: 

"Answering your favor of the 13th, we 
have bought the Hudson Car that we had 
our eye on and you have now taken away 
our only system of defense against the 
other fellow who in his goodness and 
wisdom has patronized our columns for 
the past four or five years. 

"We, however, hope for your kind 
consideration when next you are dis- 
pensing advertising mercies and we hope 
it will be soon." 

What was probably the first sale of a 
Town Car Landau to a rancher was made 
recently by J. P. Sargent of Lodi, Cal. 

Super-Tank Takes Front Place 
In Loan Drive 

This imitation tank placed on a Super-Six chassis 
had a prominent part to play in the parade 
staged by the citizens of Delavan, Wis., in the 
interests of the Third Liberty Loan. It won 
first prize, and as it went down the main 
thoroughfare belching fire and noise from every 
side some of the citizens thought it was the 
real thing. 

Who Knows? 

Absolute knowledge I have none, 

But my aunt's washerwoman's sister's son 

Heard a policeman on his beat 

Say to a laborer on the street, 

That he had a letter just last week 

From a Chinese coolie in Timbuctoo, 

Who said the niggers in Cuba knew 

Of a colored man in a Texas town 

Who got it straight from a circus clown, 

That a man in the Klondike heard the news 

From a gang of South American Jews, 

About somebody in Borneo 

Who heard a man who claimed to know 

Of a swell female society rake 

Whose mother-in-law will undertake 

To prove that her seventh husband's sister's 

Has stated in a printed piece 
That she has a son who has a friend 
Who knows when this war is going to end. 

We Print This Letter 
Without Comment 

"I notice in The Triangle of April 6th 
that you are giving Chas. E. Sammons of 
Stamford, Tex. credit for driving his Hud- 
son, 1918 demonstrator, which is of the 
Phaeton type, twenty miles to the gallon of 
gasoline; but this is nothing in comparison 
to the amount of mileage that he showed me 
on a seventy-two mile run last Friday when 
he only used two and a half gallons, which is 
equivalent to twenty-eight and four-fifths 
miles to the gallon. 

Ever since the new models have been out, 
I have received nothing but very encourag- 
ing remarks regarding the gasoline con- 
sumption of our cars, as I have yet to meet 
an owner of the new model that is getting 
less than fifteen miles to the gallon, and one 
owner up in Raton, N. M. claims to get an 
average of twenty-five miles per gallon, 
and this is a very hilly town. 

Trusting that this will be rather encourag- 
ing information, I remain, 

Yours very truly, 

(Signed), J. G. MEASAM 
Dallas, Texas." 

"Doc" Answers Him in True 
Crawford Fashion 

The sales manager of an automobile 
company located "somewhere in the 
U. S." wrote A. T. Crawford of Scotts- 
bluff, Neb., a letter telling him why 
he ought to take on his line. With 
his letter he enclosed another letter 
from a dealer as a testimonial to 
prove that what he said was true. It 
wouldn't be good form to reveal the 
name of the company that wrote the 
letter, but "Doc" Crawford's reply 
will interest every Hudson dealer and 
so we print it, with names censored 
of course : — 

44 1 am returning herewith a copy of Mr. 
letter which you ask to be re- 

turned for your files. I would judge from the 

appearance of the letter that Mr. 

wrote and signed with a rubber stamp that 
he must have sent you a great number of 
these copies in order to run them off in this 

44 1 wish to reply in particular to the last 

paragraph of Mr. 's letter, which 

reads as follows: 'We have, as you know, 
sold quite a number of your cars, and we 
take particular delight in advising you that 
up to date we have not been compelled to 
give one dollar's worth of free service on any 
car sold by us, and on the other hand we 
have not been compelled to charge any owner 
for any work done, due to the fact that the 
car is built right and stays right. In fact, 
we have no hesitancy in pronouncing the 

car, in our opinion, the very best 

automobile on the market today, regardless 
of price.' 

<4 I assure you, Mr. , that this 

information is worthy of a great deal of pub- 
licity from your standpoint, but in as much 
as I have been in the automobile business 
since its infancy, I cannot possibly agree with 

Mr. in his statement. It has 

been our policy to handle a high grade motor 
car and we have been associated with owners 
of high grade cars since 1909. In 1907 and 
1908 we had a great deal of association with 
Pierce cars and since that time have been in 
touch with the best cars built in America, 
and we cannot conceive of an automobile 
that is so perfect and a dealer in automobiles 
who is so fortunate as to place these perfect 
automobiles in the hands of perfect operators. 

44 I might say that we have a number of cars 
sold by us, in fact, one that I can mention at 
the present time which has been in continual 
service since September, 1912. This is a 
model 37 Hudson and I assure you that our 
records do not show any expense connected 
with this car with the exception of the time 
to teach the man to run it, etc. However, we 
do find that he has spent $103.00 for mis- 
cellaneous repairs, grinding valves and minor 
adjustments since 1914. This, however, is 
only one car of the three hundred and some 
odd that we have sold of this make of car. 

44 I would suggest in the future when you are 

mailing out these copies of Mr. 's 

letter, that you send them to somebody that 
does not know anything about the automobile 
business. We thank you for the interest 
that you have in our business, but assure 
you that we have built it from the ground 
up to a very substantial business and it has 
been our ability that has attracted your at- 
tention to secure us as representatives of 
your car. 

44 We wish to set you right on this point that 
in case we need more merchandise to sell we 
know right where to buy it." 

Digitized by 



How Hudson-Brace 
Put Repair Work 
On a Cash Basis 

NOT long ago the Hudson-Brace Co. of 
Kansas City sent two letters to every 
Hudson owner in Kansas City an- 
nouncing that all parts and shop work would 
be on a cash basis from then on. The 
plan after a month's trial has been found to 
be most satisfactory. 

Copies of the two letters have been sent 
to all the Hudson-Brace dealers with the 
request that they try the plan. We believe 
every Hudson dealer will want to read these 
letters for the many valuable suggestions 
they contain for the handling of this problem. 

Letter No. 1. 

As an owner of a Hudson car, you will be 
vitally interested in this letter. 

All costs are rising. Both of us appreciate 
this fact only too well. For several months 
we have endeavored to put into effect every 
economy, no matter how small, that we have 
been able to think of which would reduce 
the cost of operating our Service Station to 
the point where we could maintain our 
present charges for labor. However, we fail to 
find any place where the expense to you 
could be reduced. 

There is, however, one item of expense, 
after the work leaves our shop, which seems 
to be of no value to you, and that is of ac- 
counting and financing. If we can reduce 
the amount of bookkeeping and outstanding 
accounts, there is no question but what a 
saving will be effected, thereby enabling us 
to continue operating our Shop at present 

In carrying out this idea, it will, of course, 
make it necessary for us to put our charges 
for labor and parts on a cash basis. In 
other words, to be paid for at time of de- 
livery instead of being carried on open ac- 
count and bills rendered for same at the end 
of the month. 

At first, we did not like the idea, because 
we thought that cash payment might be 
an inconvenience. However, if it was done 
to hold down the cost to you, wouldn't 
you rather do it? 

This is not a reflection on the class of 
credit we have had. It has been good, and 
we have been glad to have it, but every 
time we charge a dollar on our books, it 
costs money. It is simply a possible means 
of cutting out items of expense which really 
do no one any good. 

This is a question we have been con- 
sidering, and on which we will be glad to 
have your suggestions, if any occur to you. 

Letter No. 2. 

Sent out five days later 

After April 1, 1918 all charges for labor 
and repair parts will be on a cash or check 

This decision was not made until a letter 
had been written to all of our customers 
outlining what we proposed to do, and the 
reason for it. 

Practically every reply received was in 
favor of the plan — some even insisted that 
we adopt it — in order to keep down the cost 
of maintaining their car. 

As stated in our previous letter, this new 
system is not a reflection on the class of 
credit we have had. It is simply the only 
means we could find which would enable 
us to continue operating our service station 
at present prices. 

Your co-operation will be greatly appre- 

It's Getting to Be Japan's Official Car 

Digitized by 



Shipload of Hudsons Starts for the Northwest 

THE first shipload of Hudsons left Detroit 
this week for Duluth, Minneapolis, and other 
points in the Northwest. The steamship 
Buffalo was chartered and one hundred and one 
Super-Sixes were loaded in the hold and started 
on their journey up the lakes. 

Part of the cars will remain in Duluth, but the 
major portion will start overland to Minneapolis 
and to still further distant points — Spokane and 
other cities on the west Pacific Coast. The scenes 
shown here were taken on a wharf on the Detroit 
River where the loading took place. 

Photographs of the New 
Four Passenger Coupe 

In next week's issue of The Triangle 
there will be published several photographs 
of the latest Hudson model — the four-pas- 
senger coupe. Distributors have already 
received the pictures of this new Hudson 
and G. W. Jones, of the Hudson- Jones 
Automobile Co. of Des Moines, la., writes 
that "in less than ten minutes after the 
photographs were received a car was sold." 

Dealers should preserve this issue of The 
Triangle for reference because until 
some printed literature is issued on this new 
model it will be impossible to send everyone 
a set of photographs because of the cost of 
producing them. 

Every one of the hundred employees of the 
Hudson distributors at Atlanta, Ga., J. W. 
Goldsmith, Jr. -Grant Company, man and 
woman, white and colored, subscribed to the 
purchase of one bond of the third Liberty 

And for each bond purchased by an em- 
ployee, the J. W. Goldsmith, Jr. -Grant Com- 
pany subscribed for an equal number. 

TindalPs Bakery 

Hoisington, Kansas 

April 11, 1918 

Hudson Motor Car Company, 
Detroit, Michigan. 

Just being curious I wondered if 
any one had driven their Super-Six 
Hudson as far as mine has gone with 
the same amount of expense. My car 
has now gone just 27,000 miles and 
has never had a bearing adjusted nor 
a repair of any kind outside of a 
small spring in the oil pump and new 
brushes in the generator. Besides it 
is far from needing anything yet — 
as much power, speed and pep as it 
ever had. I believe it will go another 
twenty or twenty-five thousand miles 
before the motor will need any 
repairs or even bearing adjustments. 

In England 

Show This Letter To Prospects 

We read the following paragraph in "The 
Light Car and Cyclecar," a well-known 
trade paper of England devoted to the in- 
terests of automobiling: 

"We urgently want a propaganda cam- 
paign to undo all the harm which official 
posters and unofficial balderdash about 
motoring have caused during the past two 

So say all of us. And not a campaign 
for England alone either. 

Arnold Hangs the Kaiser 

Harold L. Arnold, of Los Angeles, uses his 
best corner windows in his new salesroom for 
a Liberty Bond exhibit. The chief figure in 
the window was a gallows from which the 
Kaiser was hung in effigy. 

Down in Shreveport, La. they have started 
a circulation contest on one of the daily 
papers, and the "Capital Prize" offered is a 
Hudson Four-Passenger Phaeton. 

Digitized by 






Advertise! Advertise! Advertise! 

Read What The Largest Distributor Of Hudson 
Cars Credits For A Great Deal Of His Success 

A I ^HE Hudson distributor who did the largest April 

* business is also *- t ~~ ™~ — u ~ ** :J ^~ r ~ *- — 

of advertising. 

■ business is also the one who did the largest amount 

A < 

He delivered 174 new cars and 135 second-hand cars. 
His advertising in the newspapers cost approximately 
$5,000. His March deliveries also were almost twice as 
great as those of the distributor who stood second on the 
list. His advertising cost about the same in March as it 
did in April. In fact, from month to month, with the 
exception of December, his newspaper advertising appro- 
priation does not vary much. He spent $55,000 in the 
newspapers in eleven months of last year. 

For a long time we have adhered to the policy in The 
Triangle of not referring to the operations of Hudson 
distributors in such a way as to urge their plans upon other 
distributors. But the experience of this distributor seems 
so clearly to point out what can be done in other sections, 
that we are sure anyone who will apply the lesson to his 
own case will do so with profit. 

If you were to ask this distributor to what great big 
thing he attributes the business he is doing, which by the 
way is conceded by every competitor in his territory to be 
greater than anyone else is doing in his price class, he 
would say "Advertising." 

The marked difference between this distributor and 
others who do not pursue the same policy is that one 
advertises because he believes in it and knows what it will 
do and the other type advertises only when he feels 
"something" must be done. 

Money can be wasted just as much through sporadic 
advertising as it can through poor copy. Advertising is 
not a panacea for sick business which is to be used only 
when the business needs toning up as one would take a 
spring tonic. Its value is cumulative and the results that 
are gathered are not from today's advertisements, but 
come from what was done weeks or months ago. 

In explaining the satisfactory volume of business he is 
doing the distributor above referred to, whose name it is 
not necessary to mention to be known to every Hudson 
dealer, compared the situation to that of the gardener and 
his preparation for the spring crops. If the gardener who 
is discouraged in the Fall over the uncertainty of the 

Spring and because seed costs are high, concludes he will 
postpone positive action until the weather or the market 
is more certain he is doomed to failure. If he refuses to 
fertilize his soil or will not lay in his supply of seeds and 
will not plow his ground until the weather is already for 
planting, he will have no crop. The harvest he gathers 
depends entirely upon the character and extent of the 
preparation he made months in advance of actual planting. 

Some seem to think that they should advertise only 
when sales can be made. This practice is not limited to 
Hudson or even other automobile dealers, but to the 
majority of all men in merchandising business. As a con- 
sequence they waste their money. The advertising does not 
pull and they therefore condemn all advertising as being 
unprofitable. If expenses are running high, that type of 
dealer is usually the one who trims expenses by cutting 
out his advertising. 

But when business is low and when sales are hard 
to make, the type of dealer whose methods are the 
inspiration of this article, is relying most on his adver- 
tising. He is, however, such a consistent advertiser 
that he rarely meets with that condition. His advertising 
is so regular and so consistent that he does not need to do 
extraordinary stunts to stimulate business. Seasons do 
affect sales and there are months when profits sag, but 
without such a policy as he maintains the results would, 
without doubt, be like those that characterize the non- 
advertising or spasmodic advertising dealer. 

It is not a theory that makes men who know, so enthusi- 
astic about advertising. It is positive proof which writes 
its results in the sales and profit records of the business. 

It is a never failing situation that the dealer who does 
not regard his advertising as just as essential to the healthy 
and constant growth of his business as he considers the 
importance of good salesmen or any other department is 
not building for a solid future. 

That statement should be qualified however with the 
explanation that advertising is not limited merely to the 
use of the newspapers. Newspapers are only a cheaper 
and more effective way of establishing character than any 
other method that has yet been discovered for the dealer. 

To advertise intermittently or half-heartedly is to 
advertise unwisely and unprofitably. 

Digitized by 



What Chance Has a Fish These Days? 

'Some boat/' y6u are prompted to remark as you gaze at a Super-Six Sedan resting so contentedly 
in the placid California creek. What! You are not looking at the carl Well if you must know it 
this photograph was taken to give Hudson publicity, and we have it on the authority of J. A. 
Hornell, star publicity grabber for H. O. Harrison that this disciples* of Isaac Walton makes fre- 
quent pilgrimages to the haunts of the elusive trout and wily bass with rod and line, parks her 
Sedan in the pond, changes from tailor-made to fishing apparel and steps right out of the car 
into the stream. 

Try This Story On Your 
Insurance Prospects 

Just how valuable an adjunct the Super-Six 
is to the modern insurance salesman was 
brought out last week in a story sent in to 
The Triangle by R. C. Frampton, of the 
Hudson-Phillips Motor Car Company of St. 
Louis. A distributor sold a Super-Six to 
W. E. Merritt, Jr., a life insurance agent. It 
was his fifth Super-Six. 

Merritt, whose work keeps him constantly 
on the road, does practically all his traveling 
in his car accompanied by his wife. In this 
way he gives it the very hardest of use, and it 
has been purely upon the strength of the 
Hudson Super-Six performance that he has 
chosen each succeeding car. 

His plan is to run a car approximately 
25,000 miles and then trade it in for a new 
one. It is Merritt's theory that the appear- 
ance of a car that is new and up-to-date is a 
real business asset. In order that the car be 
in best of condition at all times he carries with 
him a chauffeur who was a former Hudson 

Because he is constantly on the road the 
car is equipped with extra quality wire wheels 
and many other extras in the way of touring 
accessories. No luggage is carried on the 
car, it being sent from town to town by 

"Arch" Was a Busy Boy 

Arch Smith, a salesman for the Hudson 
Sales Company of Wichita, Kansas, sold four 
new Hudson Super -Sixes in one day recently. 
Such a record as this in a city should inspire 
extra efforts on the part of every Hudson 

The new Runabout Landau is a favorite in 
the San Francisco territory. L. H. Peterson 
of Modesto came in to the H. O. Harrison 
Company for one recently. Mormandin- 
Campen Company of San Jose one, and A. H. 
Patterson of Stockton, two. 

A Salesman's First Primer 

What is a promise? A legal tender assur- 
ance that should never be paid by a counter- 
feit fulfillment. 

What is considered a good day's business? 
A good day's work. 

What is meant by a Star Salesman? A 
Star Salesman is a regular ordinary human 
being who works for orders instead of wishing 
for them. 

What is a hard competitor? Another 
ordinary human being with whom you have 
an even break unless he beats you to it. 

What is the explanation of the phrase, "I 
didn't land him?" Fishing for an order 
equipped with a short pole of preparation; a 
knotted line of argument and not enough 
"show me" bait. 

What is a Knocker? One who advertises 
your product without pay from your house. 

What is a "call-down?" A mild or strong 
rebuke administered to the right man for his 
own good, but always considered undeserved 
by the "know-it-all." 

What is a "Wise Guy?" Has many mean- 
ings. Usually refers to the fellow who could 
do it better "if he were boss." He is letter- 
perfect on past history of the game, but 
asleep to the opportunities of today. 

— A. Jos. N. in "The Primer." 

Farmers are buying $5,000,000 worth of 
typewriters yearly according to W. P. Kirk- 
wood, of The Department of Agriculture, 
University of Minnesota. 


Some men write a three-page letter 
because tkey kaven t time to make 
it a one page. 

Some salesmen tell a prospect every- 
thing he doesn't want to know or 
nadn't ougkt to know. They leave 
him so confused that his original 
idea of buying an automobile is 

Incomes — How Many and 
How Large ? 

DO you know how many prospects there 
are in your territory that can afford to 
buy a Super-Six? 
In these days of big wages, big crops, and 
big bank accounts, the man who has to guess 
at his neighbor's income may know as little 
of what he is talking about as was the Kaiser 
when he planned to eat his Christmas dinner 
in Paris. 

A good index to the family income situa- 
tion, however, is shown in a table just pre- 
pared by the Bankers' Trust Company, of 
New York. 

The interesting part of it is the way in 
which the family surplus increases as the 
income grows larger; for example, the annual 
surplus for a family with an income of $1000 
is $99 while it rises to $1419 for an income of 

A family with a $2500 income has about 
one-fourth of the surplus held by the family 
with a $5500 income after allowing for a 
higher standard of living with a larger income . 

The following table should prove interesting 
to Hudson salesmen, for a certain number of 
these families are in every dealer's territory. 
There must be many others too who have a 
good surplus laid by, whose income would not 
indicate the true status of their finances: 

Average Income No. of Families 

Over$10,000 121,699 

7,001 to 10,000 62,000 

5,001 to 7,000 88,500 

4,001 to 5,000 72,000 

3,001 to 4,000 85,000 

2,470 to 3,000 509,000 

1,821 to 2,470 1,598,000 

Watch Out For This Kind 
Of "Pupil" 

Two San Francisco detectives on watch 
for automobile thieves in front of the Olympic 
Club observed a shabbily dressed man climb 
into a large Hudson Super-Six and start to 
drive away. They were both on the running 
board before he had gone far. 

"This isn't your car," suggested one officer. 
"You're right," said the man, "My car is an 
Overland, but I have a young lady friend who 
has a Hudson and I wanted to learn how to 
work the gear shift so I could take her driving 
and borrow her car occasionally. I see the 
shift is about the same; so I'll put the car 

The detectives were not convinced, how- 
ever, and the man was locked up on a charge 
of grand larceny. 

This story with all the facts and names as 
given above was printed in a recent issue of 
the San Francisco Call and Post. 

With The Flag 

The Memphis Motor Car Company is dis- 
playing in its window a service flag with nine 
stars. Among the men from the Organiza- 
tion who have gone into the Army are two 
First Lieutenants and one Second Lieutenant. 
The Memphis Triangle correspondent says 
that any one of the nine men are equal to any 
100 Germans. 

One gold star, to signify a death in service, 
has been added to its eighteen-star service 
flag by the Hudson-Phillips Motor Car Com- 
pany of St. Louis, following the death by 
pneumonia at the Urbana (111.) aviation camp 
of Frank Wright. The eighteenth star was 
added to the flag last week when J. B. 
Carpenter, a mechanical expert, became a 
government instructor. 

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Some Say Doheny 
Was Lucky 

THERE are a lot of people who believe 
that sooner or later they are going to 
stumble on to a tailsman that will bring 
them luck. They are willing to pass up the 
results that good hard work will bring for the 
chance that some day they may be lucky. 

Some salesman are this way; they would 
rather trust to running across a prospect than 
"digging" one out. 

This story of a man named Doheny ought 
to encourage those who do not depend upon 
luck entirely for success. 

Doheny two years ago bought 3500 acres 
of land on speculation; it was what they 
called wild cat land. On it were two small 
oil wells. The land had been partly tested 
and abandoned. Doheny started out to sell 
it to a company in which he was interested, 
but his associates considered the investment 
too risky, and'so Doheny had to hold the bag. 

Last month on his wild cat land a gusher 
of gas was discovered. How much oil there 
may be under the gas cannot be known until 
the gas is used up, and that may be some 
time, for the record of the well now is 60,- 
000,000 cubic feet of gas per day. It is said 
to be the largest gas well in the state of Cali- 

Some call Doheny 's fortune "luck," but 
luck meets the man who is moving toward it, 
and Doheny was always moving. More than 
twenty years ago Doheny is said to have 
declared to some bankers, "I have no fortune 
in money, and I have no credit in the banking 
field, but I am one of the richest men in 
California because California is one of the 
richest oil fields of the world, and I know 
more about those oil fields than any other 
man. Some day I will convince you." 

Within four years he had piled up more 
deposits in the hands of the bankers who 
formerly had to deny him credit than the 
bankers are worth themselves. 

There is a lesson in Doheny's persistence 
that every salesman can profit by — keep 
moving and don't wait for luck to get to you. 

They "Sell Like Hot Cakes" 
Doesn't Begin To Express It 

There are probably some automobile 
dealers who would be willing to walk back 
if they could make the record that L. E. 
Colgrove, Hudson Dealer at Grand Rapids, 
Michigan, made recently on a trip to 
Traverse City. Not long ago he visited this 
flourishing Northern Michigan city and sold 
two Hudsons, and when he went back a few 
days later to deliver them, taking his own 
personal car along to use on the return trip, 
a Hudson admirer demanded that he leave 
that also, with the result that Colgrove went 
back to Grand Rapids on the railroad with 
three checks in his wallet. 

Harrison Expands 

H. O. Harrison 8b Co. of San Francisco, 
Hudson Distributors, will almost double their 
present quarters. The new arrangement will 
jjive them tenancy of the entire structure in 
which they are located, with the exception of 
a portion of the third floor, which is occupied 
by a Parts Depot of the Hudson Motor Car 

The expansion will make the Hudson Dis- 
tributor possessor of the largest quarters in 
San Francisco devoted to the sale of motor 
cars. The total floor space is considerably 
more than 100,000 square feet. Already, 
plans have been made to remodel the sales 

Digitized by 



This Has The Earmarks 
of a Good Story 

Someone in Ephrata, Pa., has a good story 
up his sleeve if he will only tell us about it. 
Tucked away in a recent issue of the Ephrata 
Review we find a thrilling account of how a 
millionaire took a Super-Six motor, put it in 
a speed boat and won all the honors. 

No censor in Europe today could have more 
successfully kept the news out of an article 
than did the writer of this story, and it isn't 
until one gets to the next to the last paragraph 
that the real secret comes out. But let us 
read the revised version. 

Some millionaire (we don't know his name) 
decided that with a Super-Six motor he could 
win all the laurels. A new car was delivered 
to him. He removed the motor, put it in a 
boat which he christened the "Super-Daisy." 

Twenty-one boats were entered, among 
them the "Super-Daisy." First prize was 
$5,000 and a silver cup. Only two or three 
were aware that a Super-Six motor had been 
put in the boat. When the race started over 
a course of fifteen miles the "Super-Daisy" 
traveled in true Super-Six fashion, lost its 
competitors, reached the goal with a margin 
of almost three miles. 

And here is the astonishing thing of the whole 
story that appears in paragraph number Six: 
* 'After the race the owner of the motor boat 
bought nine Super-Sixes for his family." 

We wish the man who made this sale would 
write us if he reads this article. Send us a 
picture of a boat that can sell nine Super-Sixes 
to one man. 

Triangle Staff Reporters Rally to Cause 

Kansas Modern Paul Revere 
Rides In a Super-Six 

Minute Men of '76 were probably less 
startled by the thundering hoof beats of the 
original Paul Revere than were residents of 
Kansas along the road between Wichita and 
Topeka, when a modern Paul Revere in a 
Super-Six went speeding through village and 
hamlet with a message for Governor Capper. 

On the way to Topeka from Wichita, Earl 
Evans, impersonating Paul Revere, made 
fourteen Liberty Loan speeches from a 
Hudson, donated for the purpose by the 
Hudson Sales Company of Wichita, and 
arrived in Topeka five minutes ahead of 
schedule. So pleased was the State's Liberty 
Loan Committee with the performance of the 
car that the State Chairman wrote a letter 
giving the Super-Six much of the credit for 
the success of the Liberty Loan in that 

The 100% Stock Hudson 

We are informed by Sloan 8b Clapper, Inc., 
of Newburgh, New York, that James Hum- 
phreys, of Cornwall, scion of the founder of 
the famous 76 Remedies (we have heard of 
the 75 varieties but never of the 76 Remedies) 
has a Super-Six Speedster which will do 80 
miles an hour on the state roads in and around 
Cornwall. In spite of the fact that he owns 
a Locomobile and Stearns, he prefers the 
Hudson. He calls it the 100% stock car. 

Financial statistics for the month of March 
show that the number of business failures for 
the month of March were less than for any 
March since 1907, and that dividend and 
interest disbursements for the month of April 
totaled $206,000,000, as compared with $176,- 
000,000 a month ago. 

Geo. M. Cohan says, "Always leave 
them guessing when you say 'good 

TWO weeks ago in The Triangle, we 
promised to print complete rules and 
regulations for the Prize Contest inaugu- 
rated for Triangle Staff Reporters. 

We are delaying this announcement, how- 
ever, until the organization is more complete. 
This need not deter you, however, for there 
will be cash prizes announced shortly. 

For those who do not understand the pur- 
pose of this contest we make the following 

The Triangle wants more news from 
Hudson distributors and dealers. It wants 
to gather in every good selling story, every 
sales argument, everything in fact that some 
dealer has tried out successfully and that can 
be used by another to advantage. 

To make it easier to collect this material it is 
proposed to frame an organization of Triangle 
Staff Reporters so that every distributor's 
and dealer's organization will have someone 
whose duty it will be to gather this material 
and send it in to The Triangle. Everything 
available will be published and the best will 
win prizes. Just how the prizes are to be 
awarded will be announced later. It should 
be understood, however, that some agreement 

will be made with the other members of the 
organization and the Staff Reporter represent- 
ing it for the distribution of the prizes within 
that organization. The idea of having one 
man responsible is simply to use him as a 
clearing house, as a person to whom you can 
give your story and know that it will come 
to The Triangle. 

We have already received several appoint- 
ments. The letters reproduced above are 
from the Gomery-Schwartz Motor Co., H. O. 
Harrison Co., Louis Geyler Company, A. H. 
Patterson of Stockton, Calif., and Wm. 
Steinhardt of San Antonio, Texas. 

W. H. Brooks will represent the Hudson- 
Phillips Motor Car Co., of St. Louis. 

H. A. Oliphant has been named by H. B. 
Rector, Manager of the Oakland branch of 
H. O. Harrison Co., as the official reporter for 

Jas. A. Nugent has been named by Sloan & 
Capper, Inc., at Newburg, N. Y. 

Will you send in the name of the person in 
your organization who will represent The 

Give him a chance to win a prize so that he 
can buy more Liberty Bonds. 

Digitized by 








Car Shortage Forces New Sales Activities 

Necessary That Salesmen Develop New Trade Leads. The Sur- 
prise of One Distributor Over the Advantages and Sales Oppor- 
tunities of a Model He Thought Would Not Sell in His Territory 

THE dealers who did the largest volume of business 
in April, in proportion to their sales opportunity, 
were those who also sold the largest variety of 
models. They are also the dealers who had the variety 
of cars to show and to deliver. 

Those dealers who only had one or two models in 
stock sold only such types as they had. 

The uncertainty of conditions as affecting the ability 
to obtain new cars make it more important than ever 
that the dealer take advantage of the opportunity which 
is now offered him in the complete variety of models in 
the Super-Six line. 

If the dealer is familiar with only one or two types it is 
certain his customers will not likely know much about 
the other models in the line. It is not enough that a 
dealer be able to obtain whatever variety of car his cus- 
tomer may want. 

In the sale of staple models such as the seven and four 
passenger cars, not much effort is needed to classify those 
persons who would be interested in them. But with 
other models, particularly of the closed type, unless the 
dealer has a close familiarity with their attractions he is 
incompetent to interest buyers in them. 

It is apparent to all dealers that the continuance of 
their business this year is dependent upon their ability 
to get cars. A manufacturer who is putting through a 
line of automobiles cannot at this late date change his 
models to meet the wants of dealers. There is a limited 
number of seven and four passenger models. There 
are commitments out for a definite quantity of cars of 
every type. Each dealer must take his allotment. He 
cannot obtain a seven passenger car in lieu of a Sedan 
that may be allotted him. He cannot get a four pas- 
senger model in place of the runabout landau he should 
take. If he does not take his allotment as scheduled it 
means that he loses the profit on that sale. There is 
nothing to supplement it. 

This naturally suggests then a consideration of ways 
to find buyers for those models that the salesman has 
considered difficult to sell in his market. 

By far the greatest sales obstacle of any model lies in 
the dealer's unfamiliarity with the attractions of such 
models. See here how one distributor discovered the 
sales attraction of a model he had thought could not be 
sold in his territory. He writes: 

"I have changed my mind considerably about the runabout 
landau since driving one on the road. * * * I think it is 
the best road car the Hudson Motor Car Company ever built. 
In a matter of 134 miles I averaged something over 33 miles 
an hour. I do not know of another Hudson model that you 
can do that with and do it so comfortably. I never had a more 
comfortable ride. * * * 

There must be many men who make a great many trips 
from one town to another and for such as they, the runabout 
landau is simply a wonder because of the fast time you can make 
on just any kind of a road without using excessive speed. * * * 
I suppose a business man who has much traveling to do from 

one town to another could get about in most sections of the 
United States at least eleven months of the year more satis- 
factorily than he could by any other method of transporta- 
tion. * * * 

I am enthusiastic about the road qualities of the runabout 
landau and its wonderful riding qualities over rough roads." 

This man did not see many sales possibilities in the 
runabout landau before he had driven it. Now he sees a 
market for it. In his 134 mile trip the names of many 
prospective buyers must have occurred to him. 

We hear from dealers to the effect that there is no 
market for a car of such and such a type in their territory. 
If they are in the south they frequently say a closed car 
is not in demand there. Northern dealers are apt to 
think there is no sales opportunity for closed cars during 
the summer months. They regard the closed car as 
being attractive only when the weather is severe. 

But in many southern sections where the climate is 
mild the year around, and in the hottest summer months 
in many northern centers, there is a large demand for cars 
of that type. That is because the people realize the 
greater comfort that comes from riding in a closed car 
which protects them from the sun, wind and dust. But 
most of all such demand is undoubtedly due to the way 
in which the dealer has made his trade realize those 
advantages or more particularly how well the dealer him- 
self understands those advantages. 

Since there is need for every dealer to sell every car 
he can get, regardless of its type, it is equally important 
that the dealer find the buyer for whatever type of car 
he can get. To do that he must so familiarize himself 
with its performance that he will be enthusiastic about 
it. In the case of the man just quoted, the trip he de- 
scribes suggested a class of buyers he had not thought 
of in connection with the models he knew. Would that 
not also apply to any other dealer? Isn't it also important 
that the salesman know intimately the performance and 
attractions of each type of car? How can a man sell a 
car he is not acquainted with? Wouldn't it pay every 
dealer to sell himself and his entire sales organization on 
the merits of each model? It would show him what 
there is in each type of car that appeals to buyers. It 
would make him enthusiastic about opportunities that 
he now neglects through ignorance of their attractions. 

Merely putting a car on the floor where it can be seen 
by prospective buyers is not enough. Even newspaper 
advertising, if not backed up with the salesman's enthusi- 
asm that comes from intimate knowledge will be non- 
productive. The salesman must feel its attractions. 
To do that he must drive it and drive it not merely around 
the block, but under the conditions such as the user of a 
car would be apt to put it. 

Since everyone must now secure the volume of business 
he must do by selling such cars as are available it is more 
necessary than ever before that sales organizations de- 
velop every avenue that leads in that direction. 

Digitized by 



Caution In Curtailment 

Regard Had for Stability of Busi- 
ness Structure in Considering 
Essential vs. Non-Essential 

BEFORE ordering serious curtailment 
of any industry, an investigation 
should be instituted so thorough and 
far-reaching that in many cases it is impracti- 
cable during a period of war rush, according 
to an informal statement recently by an 
important government official. It is not a 
question of whether the products are vitally 
essential in the war program, he said, but 
whether the entire business structure can 
stand elimination of the smaller manu- 
facturers without undermining financial se- 
curity of the country. Arbitrary restric- 
tions and resultant loss of many carefully 
built up business establishments, it is believed, 
eventually will be reflected in the loan cam- 
paigns and the other calls of the government 
for funds to carry on the war. 

The smaller manufacturers in reality need 
protection at present, and it has been the 
experience in government departments that 
many of them are more reliable than the big 
corporations. Contracts can be placed with 
them to advantage, but as they are not 
competing in the market with the large con- 
cerns, it is necessary to seek them out through 
local agents. 

While plants whose operations have been 
curtailed are usually expected to turn to 
production of war materials, there is an in- 
creasing complaint from manufacturers that 
such work can not be obtained, and a shut- 
down becomes necessary. There is a growing 
sentiment that there must be no industrial 
suspension even in less essential lines, the 
effects of the heatless days of last winter, 
which represent the greatest suspension of 
the kind, being still apparent throughout 
the country. For this reason the govern- 
ment is moving with increased caution before 
ordering the curtailment of the output in any 
industry. — Washington correspondence in 
the Boston News Bureau. 

The Magic of the Motor Car 

The diversified uses of the automobile are 
shown in the following incident told by a 
farmer from the Canadian Northwest: — 

"It was in the threshing season, and we 
were just finishing the threshing on my place. 

Famous Mary Garden, 
Super - Singer, alighting 
from her Hudson Super-Six 

Several loads of bundles were on the wagons 
at dusk, the last of the unthreshed grain. 
No one of the threshing crew wanted to go 
home and come back the next morning to 
finish, and it was so dark it would have been 
almost impossible to thresh by mere lantern 
light. A neighbor farmer and I brought 
around our automobiles, threw on the lights 
and ran the front wheels upon some im- 
provised plank benches to give a slight 
elevation, one on either side of the thresher 
engine. The lights thus flooded on the 
separator mechanism enabled the men to 
finish the job of threshing even though the 
hour was late." 

Champion Juvenile Racer Now Drives Hudson 

Homely Happenings 
in the Hudson Family 

The Hudson-Athens Company has been 
formed to handle the Hudson in Athens, 

Distributors and dealers who know Louis 
D. Lambert, Hudson distributor at Balti- 
more, will be glad to know that he is on the 
road to recovery after a very serious illness. 

The C. L. Boss Automobile Company, 
Portland, Oregon, has opened a branch 
sales office in Vancouver, Washington. L. 
B. Snyder will be in charge. 

"Put me down as an enthusiast," writes 
A. C. Burton, funeral director, Erie, 
Pennsylvania, who drives a Hudson touring 
Sedan that in the past year has traveled 
over 13,000 miles. 

Home! James! C. E. Wright, Jr., of Nor- 
folk, Virginia, Hudson distributor, came 
to the factory last week and took delivery of 
a Super-Six Limousine, and drove it overland 
from the factory to Norfolk. 

"Sell the millionaires first" — is a motto 
of M. J. Dannatt, of Clinton, Iowa, in a 
request for particulars regarding the new 
four-passenger Coupe. This Hudson dealer 
states that he has now sold six Hudsons 
to Clinton millionaires, and that he expects 
to sell this latest Hudson to another John D. 

When J. B. Medara, Sales Manager of the 
Birmingham Motor Company, returned 
to Birmingham the other day, he had in 
his pocket orders for 20 Hudson cars to be 
delivered at once, two-fifths the number 
allotted the Birmingham territory. Now 
his only worry is — "can he get enough cars 
to fill the demand in Alabama." 

Put Them on the Right Road 

The Motor Company, Hudson distributors 
at Winston-Salem, N. C, seek to interest all 
automobile owners in Hudsons by printing an 
attractive little guide book which gives all of 
the principal roads into Winston-Salem. The 
routes are all charted, all gone over carefully 
by the distributor so that they are absolutely 
accurate. There is no automobile club in 
Winston-Salem, nothing except the Blue Book 
and the Goodrich Route Book which can give 
this information, and that of course is not 
compiled in so compact or handy a form as 
that published by The Motor Company. It's 
a little form of advertising that has proven 
especially remunerative in results according 
to Lindsay Fishel, President of The Motor 

Brent. T. Harding, juvenile speed king of the world, is shown here at the wheel of a Super-Six special 
which he recently drove at Bakersneld, California. He did not win any firsts, for in the second lap 
of the first heat his goggles broke filling his eyes with glass. He drove eight miles, however, finishing 
third. He then turned his car over to another driver, who took the Hudson and finished second in 
the second heat and first in the third heat. Harding has retired from the juvenile game, but it 
was here that he made his most noteworthy records. The last junior car he owned was capable of 
making 80 miles per hour, and carried an eight valve, two cylinder special Indian racing motor. 
He could make a tire change in less than one minute, while the other boys took from five to eight 

Did You Know That — 

The first transcontinental run on record was 
made in 1903, and it took over two months 
from May 23 to July 26 to get across. When 
you think of this, remember that the Hudson 
Super-Six made the trip one way in 5 days, 
3 hours, and 31 minutes, and the round trip 
of over 7,000 miles in 10 days, 21 hours, 3 
minutes. At the rate the Hudson traveled, 
the car that made the first transcontinental 
run had not gotten much further than Wee- 
hawken, New Jersey, when the Super-Six was 
halfway across the Continent. 

How time and the Super-Six can fly. 

Digitized by 



Oh ! Tankman, Spare the 

The often repeated statement that used 
Hudsons have a greater value and bring a 
higher resale price than any other make 
seems to have been proven conclusively at 
St. Louis recently. 

The occasion was a visit of a British tank. 
To properly stimulate enlistments a parade 
was to be given and the tank was to be the 
chief attraction. In order to make it realistic 
an automobile was to be run over by the 
tank. Accordingly, a dealer who had a used 
1914 Hudson roadster on hand offered it to 
the gods as a sacrifice. It was accepted but 
later came a reprieve, and a 1913 Oldsmobile 
was purchased from the Used Car Exchange 
for the tank to crush. 

Of course we won't claim that the staunch- 
ness with which Hudsons are built could 
even withstand the onslaught of a tank, so 
we must infer that the high esteem that used 
Hudsons command saved this old model 
from such a dire finish. 

All Birmingham's Policemen 
Can't Catch Stolen Hudson 

No chapter in the annals of fiction con- 
tains any more exciting episodes than was 
accorded the police of Birmingham, Alabama, 
last week when they attempted to capture 
a stolen Hudson car. With the word that a 
new Hudson touring car had been stolen in 
Chattanooga and the thieves were headed 
for Birmingham, the guardians of the law 
were on the lookout. 

A motorcycle policeman attempted to 
stop the car and the chase began through the 
city up and down one main street after 
another. Unable to overtake the Hudson, 
a motorcycle policeman attempted to fire. 
The cartridges were defective. Just then 
the motorcycle ran out of gasoline and the 
thieves escaped. Much of the chase was 
run at a speed of more than 65 miles per hour. 

Some of Us Will Move To Japan 

They want you to own automobiles in 
Japan, in fact they are so anxious to have you 
do so that the Japanese Government has just 
passed a law, according to information 
received, which will subsidize owners of motor 
cars. A special clause in the enactment pays 
a subsidy of a thousand yen, which is $500.00 
in our money, to the owner of a foreign-made 

THE automobile is a great 
teacher of geography. A 
traveler can hardly be said 
to have visited a city, if he 
merely passes through it on a 
railway train. In this country 
he often sees only a dingy, dark, 
and smoky station, and suburbs 
which constitute the purlieus of 
the poor. Very different is the 
experience of an automobile 
party. They usually approach 
a city over a fine road, leading to 
the center of traffic and busi- 
ness, passing by the principal 
public buildings and monu- 
ments, and their way across and 
out almost always takes them 
by the most attractive homes 
and residences; so that when 
they depart they have acquired 
some idea of what the place 
seems like to the people who live 

there. — Munm's Magazine. 

Consistent Advertising Will 

Bring Home the Bacon 

"T^EEPING everlastingly adver- 
J^, tising brings success" is a para- 
phrase of a familiar saying to 
which we might add this one of our 
own making: "Consistent advertising 
brings results." 

Last week the front page of The 
Triangle had an appeal to Hudson 
distributors and dealers to advertise 
consistently, to regard advertising 
just as essential to the constant 
growth of business as good salesmen 

The wisdom of a consistent adver- 
tising policy was explained by Wm. 
C. Freeman at a meeting of the New 
York State Retailers' Association. 
While the automobile dealer perhaps 
does not think of his business from 
the same viewpoint as the average 
retail store owner does, yet both of 
them are interested in the one great 
fundamental that is the keystone of 
all business — merchandising. 

"Eighty-five per cent of all mer- 
chandise, says Mr. Freeman, is sold 
at the price at which it was intended 
to be sold, and 15% is sold at marked 

Boss Throws Down the Gauntlet 

"Idle boasts and talk have gone long 
enough," says C. L. Boss, Hudson distributor 
at Portland, Oregon, who in a recent issue 
of the "Portland Oregonian," challenges 
the Cole distributor to a hill climb, the loser 
to give $500 to the Red Cross. 

The Cole distributor recently offered to 
put up $250 as proof that his car could make 
the best record on a famous hill with four 
men aboard, the loser to pay the proceeds 
to the Red Cross. Mr. Boss in answering 
the challenge and doubling the ante said it 
shall be a practical contest; one with a 
stock car with a regular stock gear ratio, 
the course and conditions to be arranged 
by a committee of automobile men. 

Those who know the hill climbing ability 
of the Hudson haven't any fear as to who 
will donate the $500 to the Red Cross. 

Banking Vision 

"The Boston News Bureau" tells an inter- 
esting little story of the late James Stillman 
on his views of the true functions of the 
ultimate mission of a bank. 

"Many bankers do not understand," he is 
quoted as saying, "that a bank is nothing but 
a bundle of debts — that its function is to 
subordinate everything, even its own profits, 
to enable the wheels of commerce to run 
smoothly and successfully. * * * A banker 
should regard his dollars as generals regard 
their soldiers — to be used instantly where they 
can be most effective." 

Automobile registrations in Western Can- 
ada showed an increase in 191 7 of 1 1 1 .2 c / ( over 
1916. Seventy-five per cent of all cars in 
Manitoba, Saskatchewan and Alberta are 
owned by farmers. 

down prices. Yet 85% of all retail 
advertising is devoted to special sales 
and bargains in order to sell this 15%. 
What would happen if the adver- 
tising were 100% regular?" 

There is no question but that if 
the advertising were evenly dis- 
tributed there would be less mer- 
chandise left at the season's end to be 
"cut." The big expense at the end 
of the season to move this 15% would 
be unnecessary. 

There is a large store in this 
country that advertises daily in a 
number of metropolitan newspapers, 
and has followed this practice for 
many years. There is np splurge 
when the mark-down occurs — just a 
simple dignified statement in their 
advertising of what is left to be sold. 
The marked down sales do not repre- 
sent 2% of their business. 

In other words, and it applies to 
the automobile as well as any other 
commodity that has to be sold, that 
some advertising all the time is 
better than a lot of advertising a 
little of the time. 

Interesting Features 

in the current issues of 
Automobile Trade Papers 

"If All the Automobiles Stopped" 

If all automobiles suddenly and completely 
disappeared from the face of the earth — 

If all the manufacturing establishments 
where automobiles and their parts and acces- 
sories are produced would shut down — 

If all the garages, shops, stores, service 
stations, supply houses were to become idle — 

What would happen? 

These are some of the questions asked by 
Samuel A. Miles, of the Highways Transport 
Committee in the May 4th issue of "Auto- 
mobile Topics." It is an intensely inter- 
esting article well written and informative, 
and should be read by every Hudson dis- 
tributor and dealer. It is a subject in which 
we are all vitally interested. 

How to Build a Salesroom 

Dealers who are interested in improving 
their showrooms and sales buildings will be 
interested in a series of articles that is run- 
ning in "Motor World." The fourth in- 
stallment is in the May 8th issue. It is 
entitled "How to Lay Out a Building," and 
deals with a four-car showroom, garage and 
repair shop to be placed on a plot 60 x 150 ft. 
While the plan provides for a garage that 
holds 31 cars in minimum space, it is a 
flexible plan and one that could be easily 
adopted by many Hudson dealers who are 
planning to change over or build new sales- 

Digitized by 



Measure Up Every Advertisement! 

How much do you suppose it costs to use one more line than is 
necessary in a Hudson advertisement? How much do you 
suppose it costs Hudson dealers and the factory if the news- 
paper figures the advertisement one line deeper than it really is? 

ARE you over paying your publisher? Does the news- 
paper bill you for an extra line or two of space 
* more than your advertising copy calls for? 

Let's take a case where the rate is low, say only five 
cents a line. The advertisement is four columns wide and 
the newspaper runs two more lines than is necessary at 
the top and bottom of the advertisement. You are being 
charged for sixteen extra lines of space that you do not 
need or use, and every time that this is done you waste 80 
cents. It counts up in a year. Take a proof sheet sent out 
by the factory, the advertisement, let us say, measures 
four columns by 150 lines deep. It therefore should occupy 
six hundred lines in the newspaper. That should be the 
extreme measurement of the ad and still allow sufficient 
display for the dealer's name. 

The newspaper in setting it will invariably run a small 
cut-off rule above the top border rule of the ad. They 
will measure from that rule, thereby gaining from one to 
five or more agate lines of extra white space above the ad, 
and if the advertisement does not set flush with the bottom 
of the page then the same amount of space will be wasted 
below the advertisement. 

Waste $600.00 per week 

Let's be lenient, however, with the man who measures 
the ad and say that he takes only two extra lines above 
the rule border in the Hudson advertisement. It is a 
four-column advertisement, so that two extra lines on one 
column means eight extra lines on the four columns. 
Perhaps that week five hundred dealers are using that 
particular ad, so that four thousand lines of waste space 
will be charged for. 

Just to get an average, we took all of the ads that ran 
during one week in May, the total number of lines they 
occupied and the total cost, and we found that the average 
cost per line was around 15c, so that 15c is a very fair 
average per line. That week then $600 would have been 

In ten months $25,000 would have been wasted had 
these advertisements been allowed to go* through as billed. 

This is a conservative estimate, and yet it would buy 
five black and white full pages in "The Saturday Evening 

Watch the Order Blank 

The fact that scores of ads are run this way makes 
an endless amount of correspondence necessary to get the 
matter straightened out before the proper billing can be 
had. And so we are running an illustration of a typical 
advertisement where the dealer's ad takes up unnecessary 
white space above and below the ad. This space the 
newspaper will bill you for and so it is important that